Diversify Advisory Services, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 23, 2026), Diversify Advisory Services, LLC reported 908 stock positions worth $3.2 billion. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 6.6% of the portfolio, followed by Nvidia (NVDA, 6.6%) and Invesco QQQ Trust Series 1 (QQQ, 3.4%). Compared with Q3 2025, it opened 105 new positions, sold out of 64, added to 427 and reduced 341. The biggest buy was SS Blackstone Sr Loan ETF (SRLN, shares +5087%) and the biggest sale Fidelity Wise Origin Bitcoin (FBTC, shares −96%).
- Most Recent 13F
- Q2 2026
- Location
- SANDY, UT
- CIK
- 0002021232
- Portfolio Value
- $3.2B (Q4 2025)
- SEC Filing
- 0002021232-26-000001 ↗ filed Jan 23, 2026
Holdings Value
Holdings 908 stocks · $3.2B
| SPY SS SPDR S&P 500 ETF Trust-US | 6.63% | 302,667 | $209.3M | Add +16.6% |
| NVDA Nvidia Corp. | 6.62% | 1,121,998 | $208.9M | Add +4.6% |
| QQQ Invesco QQQ Trust Series 1 | 3.37% | 171,147 | $106.3M | Add +4.5% |
| BKLN Invesco Senior Loan ETF | 2.88% | 4,321,772 | $91.0M | Add +1.0% |
| AAPL Apple Inc. | 2.87% | 354,646 | $90.6M | Add +7.1% |
| GLD SPDR Gold Shares | 2.64% | 198,084 | $83.5M | Add +0.7% |
| AMZN Amazon.com Inc. | 1.99% | 262,935 | $62.9M | Reduce -1.9% |
| GOOGL Alphabet Inc. Class A | 1.91% | 182,961 | $60.4M | Reduce -5.7% |
| MSFT Microsoft Corp. | 1.57% | 108,012 | $49.7M | Reduce -10.8% |
| AVGO Broadcom Inc. | 1.54% | 138,148 | $48.6M | Add +4.3% |
| VOO Vanguard S&P 500 ETF | 1.49% | 73,917 | $47.0M | Add +0.8% |
| GLDM SPDR Gold Minishares Trust | 1.41% | 490,467 | $44.5M | Add +1.3% |
| META Meta Platforms Inc. Class A | 1.34% | 68,142 | $42.3M | Reduce -19.7% |
| TSM Taiwan Semiconductor-SP ADR | 1.21% | 111,445 | $38.2M | Reduce -6.4% |
| GOOG Alphabet Inc. Class C | 1.18% | 112,556 | $37.2M | Reduce -0.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.05% | 307,526 | $33.0M | Add +9.4% |
| GRNY Fundstr Gran SH US LRG Cap | 1.04% | 1,270,624 | $32.9M | Add +12.1% |
| XLF SS Financial Select Sector | 1.03% | 594,983 | $32.4M | Add +1009.2% |
| AMD Advanced Micro Devices | 1.00% | 136,293 | $31.6M | Reduce -5.0% |
| SRLN SS Blackstone Sr Loan ETF | 0.98% | 747,744 | $31.0M | Add +5086.5% |
| IVV iShares Core S&P 500 ETF | 0.94% | 42,774 | $29.7M | Add +2.2% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.92% | 501,205 | $29.2M | Add +10.9% |
| IWM iShares Russell 2000 ETF | 0.89% | 105,860 | $28.1M | Add +45.4% |
| COST Costco Wholesale Corp. | 0.87% | 28,333 | $27.3M | Add +8.5% |
| OPBK Op Bancorp | 0.86% | 1,834,341 | $27.2M | Reduce -0.4% |
| PLTR Palantir Technologies Inc. Class A | 0.83% | 152,655 | $26.1M | Reduce -3.4% |
| VMBS Vanguard Mortgage-Backed Sec | 0.70% | 465,412 | $22.0M | Add +37.7% |
| SOFI Sofi Technologies Inc. | 0.69% | 832,681 | $21.8M | Reduce -2.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.68% | 263,151 | $21.4M | Add +43.6% |
| ITA iShares U.S. Aerospace & Def | 0.65% | 84,444 | $20.6M | Add +1.4% |
| IBIT iShares Bitcoin Trust ETF | 0.60% | 350,570 | $19.0M | Add +2615.5% |
| PANW Palo Alto Networks Inc. | 0.60% | 101,272 | $19.0M | Add +0.7% |
| TSLA Tesla Inc. | 0.60% | 43,158 | $18.9M | Add +35.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.59% | 402,443 | $18.6M | Add +8.4% |
| UNH Unitedhealth Group Inc. | 0.57% | 54,743 | $18.1M | Reduce -7.0% |
| SNOW Snowflake Inc. | 0.57% | 85,141 | $17.9M | Reduce -4.0% |
| AFRM Affirm Holdings Inc. | 0.52% | 221,156 | $16.5M | Add +0.6% |
| MU Micron Technology Inc. | 0.46% | 39,583 | $14.4M | Reduce -5.0% |
| AGG iShares Core U.S. Aggregate | 0.45% | 141,975 | $14.2M | Add +217.8% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.42% | 120,112 | $13.3M | Add +1289.5% |
| USIG iShares Broad Usd Investment | 0.40% | 243,587 | $12.6M | Add +2.0% |
| JNJ Johnson & Johnson | 0.40% | 57,273 | $12.5M | Reduce -2.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.39% | 35,656 | $12.2M | Add +4.0% |
| VWO Vanguard Ftse Emerging Marke | 0.38% | 215,879 | $12.1M | Add +7.8% |
| MRVL Marvell Technology Inc. | 0.38% | 147,542 | $11.9M | Reduce -15.2% |
| V Visa Inc. Class A | 0.35% | 33,513 | $11.0M | Add +2.5% |
| CVX Chevron Corp. | 0.34% | 65,121 | $10.8M | Add +57.0% |
| XOM Exxon Mobil Corp. | 0.33% | 80,699 | $10.5M | Add +53.9% |
| TLN Talen Energy Corp. | 0.32% | 27,521 | $10.2M | Reduce -1.2% |
| SPHY SS SPDR P High Yield ETF | 0.32% | 423,914 | $10.1M | Add +12.7% |
| JPM JPMorgan Chase & Co. | 0.32% | 32,263 | $10.1M | Reduce -3.7% |
| GOVT iShares US Treasury Bond ETF | 0.31% | 422,433 | $9.7M | Add +4.7% |
| SMCI Super Micro Computer Inc. | 0.31% | 295,135 | $9.6M | Reduce -2.3% |
| VEA Vanguard Ftse Developed ETF | 0.30% | 146,361 | $9.5M | Reduce -0.8% |
| QLTA iShares Aaa - A Rated Corpor | 0.30% | 195,911 | $9.4M | Reduce -13.9% |
| ASML ASML Holding NV-NY Reg SHS | 0.30% | 6,870 | $9.3M | Add +6.1% |
| IAU iShares Gold Trust | 0.29% | 105,966 | $9.1M | Reduce -3.6% |
| IEMG iShares Core MSCI Emerging | 0.29% | 126,947 | $9.0M | Add +30.1% |
| LRCX Lam Research Corp. | 0.28% | 40,311 | $9.0M | Add +3.8% |
| USMV iShares MSCI USA Min Vol Fac | 0.28% | 93,831 | $8.9M | Reduce -2.5% |
| XLE SS Energy Select Sector | 0.28% | 185,167 | $8.8M | Add +4.7% |
| IEI iShares 3-7 Year Treasury Bo | 0.28% | 73,707 | $8.8M | Add +1.3% |
| HFXI Nylim Ftse Intr Eq CN ETF-Ui filed as NEW YORK LIFE INVESTMENTS ET | 0.27% | 249,631 | $8.5M | Add +160.2% |
| BX Blackstone Inc. | 0.27% | 51,321 | $8.4M | Reduce -2.2% |
| CSCO Cisco Systems Inc. | 0.26% | 110,243 | $8.3M | Add +5.2% |
| PULS Pgim Ultra Short Bond ETF | 0.26% | 164,235 | $8.2M | Add +7.3% |
| PVAL Putnam Focused LRG Cap Value | 0.25% | 170,008 | $8.0M | Add +40.4% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.25% | 170,950 | $8.0M | Add +6.9% |
| LLY Eli Lilly & Co. | 0.25% | 7,582 | $7.9M | Reduce -0.0% |
| IEFA iShares Core MSCI Eafe ETF | 0.25% | 84,008 | $7.8M | Add +5.3% |
| IVW iShares S&P 500 Growth ETF | 0.24% | 61,114 | $7.6M | Add +1.1% |
| PM Philip Morris International | 0.23% | 41,557 | $7.2M | Add +1.1% |
| MA Mastercard Inc. Class A | 0.23% | 13,350 | $7.2M | Add +4.6% |
| ARM Arm Holdings PLC-ADR | 0.22% | 65,455 | $6.9M | Reduce -5.8% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.21% | 110,636 | $6.8M | Add +17.6% |
| TLT iShares 20+ Year Treasury BD | 0.21% | 76,675 | $6.7M | Add +4.1% |
| ORCL Oracle Corp. | 0.21% | 35,228 | $6.7M | Add +60.9% |
| APP AppLovin Corp. Class A | 0.21% | 11,767 | $6.7M | Reduce -32.4% |
| KO The Coca-Cola Co. | 0.21% | 94,366 | $6.6M | Add +1.2% |
| ABBV Abbvie Inc. | 0.21% | 30,426 | $6.5M | Reduce -1.3% |
| BKMC BNY Mellon US M/C Core ETF | 0.21% | 55,919 | $6.5M | Reduce -13.2% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.21% | 122,230 | $6.5M | Add +0.6% |
| VGLT Vanguard Long-Term Treasury | 0.20% | 115,409 | $6.5M | Reduce -3.8% |
| IEF iShares 7-10 Year Treasury B | 0.20% | 66,316 | $6.4M | Reduce -5.0% |
| ISRG Intuitive Surgical Inc. | 0.20% | 11,744 | $6.3M | Add +2.5% |
| IJH iShares Core S&P Midcap ETF | 0.20% | 89,411 | $6.3M | Add +1.7% |
| ICVT iShares Convertible Bond ETF | 0.19% | 58,871 | $6.1M | Add +42.2% |
| IVE iShares S&P 500 Value ETF | 0.19% | 27,749 | $6.0M | Add +31.7% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.19% | 13,119 | $6.0M | Add +2.1% |
| VZ Verizon Communications Inc. | 0.18% | 144,308 | $5.6M | Add +7.2% |
| CRM Salesforce Inc. | 0.18% | 24,562 | $5.6M | Add +67.8% |
| ROST Ross Stores Inc. | 0.17% | 28,599 | $5.5M | Add +0.3% |
| IGEB iShares Investment Grade SYS | 0.17% | 118,345 | $5.4M | Add +10.5% |
| QUAL iShares MSCI USA Quality Fac | 0.17% | 26,421 | $5.4M | Reduce -28.6% |
| GS Goldman Sachs Group Inc. | 0.17% | 5,574 | $5.4M | Reduce -9.9% |
| HD Home Depot Inc. | 0.17% | 14,016 | $5.3M | Reduce -1.4% |
| SMH Vaneck Semiconductor ETF | 0.17% | 13,258 | $5.3M | Reduce -2.2% |
| SCHR Schwab Intermediate-Term US | 0.17% | 210,601 | $5.3M | Add +44.3% |
| SPIB SS SPDR P Int C Corp. ETF | 0.17% | 155,210 | $5.3M | Add +5.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.17% | 98,958 | $5.2M | Reduce -0.2% |
Options reported separately and not counted above: AVGO puts ($217K), HOOD calls ($1K), PLTR calls ($2).
Other holdings (2): bonds, preferreds, convertibles and warrants · $2.9M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 1,207 | $1.5M | Add +6.6% |
| BOEING CO/THE (BA 6 10/15/27) | DEP CONV PFD A | 17,994 | $1.4M | Add +7.0% |
Total filed on the 13F, all lines: $3.2B.
Portfolio Sells Q3 2025 → Q4 2025
| FBTC Fidelity Wise Origin Bitcoin | Reduce -96.2% | 0.02% | −0.71 |
| MSFT Microsoft Corp. | Reduce -10.8% | 1.57% | −0.53 |
| XLY SS Consumer Disc Select Sect | Reduce -75.1% | 0.16% | −0.52 |
| XHB SS SPDR S&P Homebldrs ETF | Sold out | 0.00% | −0.49 |
| META Meta Platforms Inc. Class A | Reduce -19.7% | 1.34% | −0.48 |
| AMZN Amazon.com Inc. | Reduce -1.9% | 1.99% | −0.30 |
| PLTR Palantir Technologies Inc. Class A | Reduce -3.4% | 0.83% | −0.27 |
| SNOW Snowflake Inc. | Reduce -4.0% | 0.57% | −0.26 |
| AMD Advanced Micro Devices | Reduce -5.0% | 1.00% | −0.25 |
| SMCI Super Micro Computer Inc. | Reduce -2.3% | 0.31% | −0.21 |
| KD Kyndryl Holdings Inc. | Reduce -92.6% | 0.01% | −0.21 |
| SOFI Sofi Technologies Inc. | Reduce -2.7% | 0.69% | −0.19 |
| CRWV Coreweave Inc. Class A | Reduce -84.0% | 0.03% | −0.19 |
| TEM Tempus AI Inc. Class A | Reduce -50.6% | 0.11% | −0.18 |
| ARM Arm Holdings PLC-ADR | Reduce -5.8% | 0.22% | −0.17 |
| APP AppLovin Corp. Class A | Reduce -32.4% | 0.21% | −0.16 |
| MRVL Marvell Technology Inc. | Reduce -15.2% | 0.38% | −0.15 |
| BSCP Invesco Bulletshares 2025 CB | Sold out | 0.00% | −0.09 |
| OPFI Oppfi Inc. | Reduce -79.8% | 0.02% | −0.09 |
| XLK SS Technology Select Sector | Reduce -34.7% | 0.13% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -7.0% | 0.57% | −0.09 |
| YLD Principal Act Hi YLD ETF | Sold out | 0.00% | −0.08 |
| DGS Wisdomtree Em Small Cap | Reduce -79.1% | 0.02% | −0.08 |
| DUOL Duolingo | Reduce -85.5% | 0.01% | −0.08 |
| BIDD iShares International Divide | Reduce -56.1% | 0.06% | −0.08 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -66.7% | 0.04% | −0.08 |
| QUAL iShares MSCI USA Quality Fac | Reduce -28.6% | 0.17% | −0.07 |
| ZS Zscaler Inc. | Reduce -45.0% | 0.04% | −0.07 |
| QLTA iShares Aaa - A Rated Corpor | Reduce -13.9% | 0.30% | −0.07 |
| TLN Talen Energy Corp. | Reduce -1.2% | 0.32% | −0.06 |
| IBDQ iShares Ibonds Dec 2025 Term | Sold out | 0.00% | −0.06 |
| JPIB JPMorgan Intl BND ETF | Sold out | 0.00% | −0.06 |
| NVTS Navitas Semiconductor Corp. | Sold out | 0.00% | −0.05 |
| MBB iShares MBS ETF | Reduce -32.0% | 0.10% | −0.05 |
| MP MP Materials Corp. | Sold out | 0.00% | −0.05 |
| EW Edwards Lifesciences Corp. | Reduce -82.6% | 0.01% | −0.05 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -56.3% | 0.03% | −0.05 |
| IYW iShares Ustechnology ETF | Reduce -43.7% | 0.05% | −0.05 |
| P Everpure Inc. Class A | Reduce -72.0% | 0.01% | −0.04 |
| ACN Accenture PLC Class A | Reduce -50.1% | 0.05% | −0.04 |
| IGRO iShares Intl Div Growth ETF | Reduce -21.4% | 0.16% | −0.04 |
| GLW Corning Inc. | Reduce -37.8% | 0.07% | −0.04 |
| IREN Iren Ltd. | Sold out | 0.00% | −0.04 |
| WMT Walmart Inc. | Reduce -33.3% | 0.10% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -4.7% | 0.13% | −0.03 |
| ZTS Zoetis Inc. | Reduce -6.7% | 0.10% | −0.03 |
| IDEV iShares Core MSCI Dev MKTS | Reduce -18.4% | 0.14% | −0.03 |
| CLS Celestica Inc. | Reduce -2.4% | 0.15% | −0.03 |
| IRM Iron Mountain Inc. | Reduce -48.8% | 0.02% | −0.03 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -37.5% | 0.04% | −0.03 |
Portfolio Buys Q3 2025 → Q4 2025
| SRLN SS Blackstone Sr Loan ETF | Add +5086.5% | 0.98% | +0.96 |
| XLF SS Financial Select Sector | Add +1009.2% | 1.03% | +0.93 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +16.6% | 6.63% | +0.67 |
| IBIT iShares Bitcoin Trust ETF | Add +2615.5% | 0.60% | +0.58 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +1289.5% | 0.42% | +0.39 |
| AGG iShares Core U.S. Aggregate | Add +217.8% | 0.45% | +0.30 |
| IWM iShares Russell 2000 ETF | Add +45.4% | 0.89% | +0.29 |
| GLD SPDR Gold Shares | Add +0.7% | 2.64% | +0.21 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +43.6% | 0.68% | +0.18 |
| HFXI Nylim Ftse Intr Eq CN ETF-Ui | Add +160.2% | 0.27% | +0.17 |
| VMBS Vanguard Mortgage-Backed Sec | Add +37.7% | 0.70% | +0.16 |
| XOM Exxon Mobil Corp. | Add +53.9% | 0.33% | +0.13 |
| CVX Chevron Corp. | Add +57.0% | 0.34% | +0.13 |
| DFUS Dimensional US Eq MKT ETF | Add +482.4% | 0.15% | +0.12 |
| GLDM SPDR Gold Minishares Trust | Add +1.3% | 1.41% | +0.12 |
| IGLB iShares 10+ Year Inv GR Corp. | New | 0.11% | +0.11 |
| FBND Fidelity Total Bond ETF | New | 0.11% | +0.11 |
| TSLA Tesla Inc. | Add +35.1% | 0.60% | +0.10 |
| DFCF Dimensional Core Fixed Inc. | New | 0.10% | +0.10 |
| SCHC Schwab Intl Small-Cap Equity | New | 0.09% | +0.09 |
| PGHY Invesco Global Ex US High Yi | New | 0.08% | +0.08 |
| PVAL Putnam Focused LRG Cap Value | Add +40.4% | 0.25% | +0.08 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +10.9% | 0.92% | +0.08 |
| LRCX Lam Research Corp. | Add +3.8% | 0.28% | +0.07 |
| DFAC Dimensional US Core Equity 2 | Add +221.8% | 0.11% | +0.07 |
| GTO Invesco Total Return Bond Et | New | 0.07% | +0.07 |
| KLAC KLA Corp. | Add +39.8% | 0.16% | +0.07 |
| ITB iShares U.S. Home Constructi | New | 0.06% | +0.06 |
| ASML ASML Holding NV-NY Reg SHS | Add +6.1% | 0.30% | +0.06 |
| EMLC Vaneck JPM Em Local Curr BND | New | 0.06% | +0.06 |
| GDX Vaneck Gold Miners ETF | New | 0.06% | +0.06 |
| IEMG iShares Core MSCI Emerging | Add +30.1% | 0.29% | +0.06 |
| VRT Vertiv Holdings Co. Class A | Add +120.3% | 0.13% | +0.06 |
| DDOG Datadog Inc. Class A | New | 0.06% | +0.06 |
| GSLC Goldman Activebeta US LC ETF | New | 0.05% | +0.05 |
| COST Costco Wholesale Corp. | Add +8.5% | 0.87% | +0.05 |
| NEM Newmont Corp. | Add +53.5% | 0.10% | +0.05 |
| ITA iShares U.S. Aerospace & Def | Add +1.4% | 0.65% | +0.05 |
| CGDV Cap Group Dividend Value | Add +602.7% | 0.06% | +0.05 |
| GRNY Fundstr Gran SH US LRG Cap | Add +12.1% | 1.04% | +0.05 |
| ICVT iShares Convertible Bond ETF | Add +42.2% | 0.19% | +0.05 |
| CRM Salesforce Inc. | Add +67.8% | 0.18% | +0.05 |
| BND Vanguard Total Bond Market | Add +51.1% | 0.16% | +0.05 |
| CLOA iShares Aaa Clo Act ETF-Usdi | Add +47.6% | 0.16% | +0.05 |
| DFAI Dimensional International Co. | New | 0.05% | +0.05 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +8.4% | 0.59% | +0.05 |
| JQUA JPMorgan US Quality Factor | Add +156.7% | 0.08% | +0.05 |
| SCHR Schwab Intermediate-Term US | Add +44.3% | 0.17% | +0.04 |
| IVE iShares S&P 500 Value ETF | Add +31.7% | 0.19% | +0.04 |
| SGOV iShares 0-3 Month Treasury B | Add +79.5% | 0.11% | +0.04 |
Options Activity Q3 2025 → Q4 2025
| ARCT Arcturus Therapeutics Holdin | call | Sold out | 115,500 | $13Kbefore exit |
| IWM iShares Russell 2000 ETF | call | Sold out | 17,300 | $2Kbefore exit |
| HOOD Robinhood Markets Inc. Class A | call | New | 10,000 | $1K |
| PLTR Palantir Technologies Inc. Class A | call | New | 20,000 | $2 |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q3 2025 → Q4 2025
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +6.6% | 1,207 | $1.5M |
| BOEING CO/THE (BA 6 10/15/27) | DEP CONV PFD A | Add +7.0% | 17,994 | $1.4M |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,241 | $6.0B | NVDA, SPY, SPYG, SPYV, AAPL |
| Q1 2026 | 208 | $652.2M | NVDA, AAPL, META, AVGO, AMD |
| Q4 2025 | 908 | $3.2B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2025 | 867 | $3.0B | NVDA, SPY, QQQ, BKLN, AAPL |
| Q2 2025 | 823 | $2.6B | NVDA, SPY, QQQ, BKLN, GLD |
| Q1 2025 | 630 | $1.6B | SPY, NVDA, GLD, BKLN, QQQ |
| Q4 2024 | 610 | $1.8B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2024 | 629 | $1.9B | NVDA, SPY, QQQ, AAPL, BKLN |
| Q2 2024 | 624 | $1.8B | NVDA, QQQ, SPY, AAPL, BKLN |
| Q1 2024 | 627 | $1.7B | SPY, NVDA, BKLN, QQQ, AAPL |