Diversify Advisory Services, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 25, 2024), Diversify Advisory Services, LLC reported 629 stock positions worth $1.9 billion. Its top holding was Nvidia (NVDA) at 7.5% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 5.8%) and Invesco QQQ Trust Series 1 (QQQ, 4.0%). Compared with Q2 2024, it opened 63 new positions, sold out of 58, added to 228 and reduced 307. The biggest buy was SS SPDR P High Yield ETF (SPHY, shares +189%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −32%).
- Most Recent 13F
- Q2 2026
- Location
- SANDY, UT
- CIK
- 0002021232
- Portfolio Value
- $1.9B (Q3 2024)
- SEC Filing
- 0001085146-24-005134 ↗ filed Oct 25, 2024
Holdings Value
Holdings 629 stocks · $1.9B
| NVDA Nvidia Corp. | 7.54% | 976,640 | $140.2M | Add +9.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 5.82% | 185,605 | $108.3M | Add +16.2% |
| QQQ Invesco QQQ Trust Series 1 | 4.03% | 150,967 | $74.9M | Reduce -31.5% |
| AAPL Apple Inc. | 3.66% | 288,349 | $68.0M | Reduce -0.1% |
| BKLN Invesco Senior Loan ETF | 3.42% | 3,023,562 | $63.6M | Add +5.2% |
| META Meta Platforms Inc. Class A | 2.63% | 84,120 | $49.0M | Add +47.6% |
| SPHY SS SPDR P High Yield ETF | 2.52% | 1,972,444 | $46.8M | Add +189.2% |
| INDA iShares MSCI India ETF | 2.29% | 764,313 | $42.5M | Add +42.5% |
| MSFT Microsoft Corp. | 2.10% | 91,502 | $39.1M | Add +1.2% |
| AMZN Amazon.com Inc. | 1.88% | 184,604 | $35.0M | Reduce -38.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 1.52% | 257,311 | $28.2M | Add +25.6% |
| VOO Vanguard S&P 500 ETF | 1.37% | 47,458 | $25.4M | Add +17.2% |
| IVV iShares Core S&P 500 ETF | 1.23% | 39,102 | $22.9M | Reduce -6.5% |
| IWM iShares Russell 2000 ETF | 1.21% | 102,066 | $22.6M | Add +2593.8% |
| COST Costco Wholesale Corp. | 1.13% | 23,483 | $21.0M | Reduce -2.1% |
| GOOGL Alphabet Inc. Class A | 1.11% | 124,858 | $20.6M | Reduce -35.9% |
| GOOG Alphabet Inc. Class C | 1.03% | 114,692 | $19.1M | Reduce -7.6% |
| PANW Palo Alto Networks Inc. | 0.97% | 47,872 | $18.0M | Reduce -7.5% |
| AMD Advanced Micro Devices | 0.96% | 115,429 | $17.8M | Reduce -7.1% |
| ET Energy Transfer LP | 0.80% | 906,789 | $14.9M | Add +6.1% |
| SM SM Energy Co. | 0.77% | 338,077 | $14.3M | Add +8.9% |
| VCIT Vanguard Int-Term Corporate | 0.70% | 159,125 | $13.0M | Add +7.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.67% | 145,978 | $12.4M | Add +22.3% |
| PFE Pfizer Inc. | 0.63% | 406,186 | $11.7M | Add +3.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.63% | 219,542 | $11.7M | Add +12.8% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.63% | 221,246 | $11.6M | Add +8.6% |
| AVGO Broadcom Inc. | 0.61% | 63,276 | $11.4M | Add +2.6% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.60% | 243,081 | $11.2M | Reduce -11.4% |
| GLD SPDR Gold Shares | 0.60% | 43,835 | $11.1M | Add +8.8% |
| SNOW Snowflake Inc. | 0.58% | 93,362 | $10.8M | Add +164.9% |
| ITA iShares U.S. Aerospace & Def | 0.58% | 71,491 | $10.8M | Add +8.5% |
| BND Vanguard Total Bond Market | 0.55% | 138,892 | $10.2M | Add +12.2% |
| OPBK Op Bancorp | 0.53% | 736,600 | $9.8M | Reduce -0.1% |
| PINK Simplify Health Care ETF | 0.52% | 299,920 | $9.7M | Reduce -61.4% |
| JNJ Johnson & Johnson | 0.51% | 57,735 | $9.4M | Reduce -3.1% |
| JAAA Janus Henderson Aaa Clo ETF | 0.50% | 182,727 | $9.3M | Add +4.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.49% | 45,849 | $9.1M | Add +0.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.48% | 243,443 | $8.8M | Reduce -6.8% |
| SOFI Sofi Technologies Inc. | 0.46% | 813,589 | $8.6M | Add +7.4% |
| XLE SS Energy Select Sector | 0.45% | 92,401 | $8.3M | Reduce -48.8% |
| V Visa Inc. Class A | 0.44% | 28,825 | $8.2M | Reduce -7.8% |
| LLY Eli Lilly & Co. | 0.44% | 8,912 | $8.1M | Add +13.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.43% | 27,485 | $7.9M | Add +29.2% |
| USMV iShares MSCI USA Min Vol Fac | 0.41% | 82,946 | $7.6M | Add +10.5% |
| JPM JPMorgan Chase & Co. | 0.38% | 31,134 | $7.0M | Reduce -32.6% |
| LMT Lockheed Martin Corp. | 0.37% | 12,080 | $7.0M | Reduce -10.9% |
| VAL Valaris Ltd. | 0.37% | 137,572 | $6.9M | Add +14.8% |
| TSLA Tesla Inc. | 0.36% | 31,017 | $6.8M | Reduce -2.5% |
| EEM iShares MSCI Emerging Market | 0.36% | 147,854 | $6.7M | New |
| VMBS Vanguard Mortgage-Backed Sec | 0.36% | 145,195 | $6.7M | Add +9.5% |
| KO The Coca-Cola Co. | 0.35% | 93,105 | $6.5M | Add +59.1% |
| BKMC BNY Mellon US M/C Core ETF | 0.34% | 62,370 | $6.4M | Reduce -24.1% |
| VWO Vanguard Ftse Emerging Marke | 0.34% | 132,408 | $6.3M | Reduce -14.1% |
| IEI iShares 3-7 Year Treasury Bo | 0.33% | 52,958 | $6.2M | Add +0.7% |
| VZ Verizon Communications Inc. | 0.33% | 146,673 | $6.1M | Add +16.6% |
| XLK SS Technology Select Sector | 0.32% | 25,573 | $5.9M | Add +53.9% |
| RSP Invesco S&P 500 Equal Weight | 0.32% | 32,957 | $5.9M | Add +13.5% |
| BSCP Invesco Bulletshares 2025 CB | 0.32% | 285,308 | $5.9M | Reduce -0.8% |
| CVX Chevron Corp. | 0.32% | 38,824 | $5.9M | Reduce -5.3% |
| PM Philip Morris International | 0.31% | 43,794 | $5.8M | Reduce -10.7% |
| SGOV iShares 0-3 Month Treasury B | 0.31% | 56,668 | $5.7M | Add +51.9% |
| IVW iShares S&P 500 Growth ETF | 0.31% | 58,141 | $5.7M | Reduce -12.3% |
| QUAL iShares MSCI USA Quality Fac | 0.30% | 30,667 | $5.6M | Reduce -16.2% |
| ADBE Adobe Inc. | 0.29% | 11,010 | $5.4M | Add +20.6% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.29% | 65,630 | $5.3M | Reduce -78.1% |
| BABA Alibaba Group Holding-SP ADR | 0.28% | 52,746 | $5.3M | New |
| VEA Vanguard Ftse Developed ETF | 0.28% | 102,533 | $5.2M | Add +3.1% |
| XOM Exxon Mobil Corp. | 0.27% | 41,822 | $5.0M | Add +1.3% |
| ROST Ross Stores Inc. | 0.27% | 34,603 | $5.0M | Reduce -2.1% |
| CSCO Cisco Systems Inc. | 0.27% | 88,217 | $5.0M | Reduce -4.7% |
| PYPL PayPal Holdings Inc. | 0.27% | 61,519 | $5.0M | Add +27.0% |
| GOVT iShares US Treasury Bond ETF | 0.26% | 214,242 | $4.9M | Add +19.0% |
| PMAR Innovator U.S. Equity Power | 0.26% | 121,643 | $4.8M | Reduce -10.1% |
| UNH Unitedhealth Group Inc. | 0.26% | 8,415 | $4.8M | Reduce -22.0% |
| AFRM Affirm Holdings Inc. | 0.25% | 107,379 | $4.7M | Add +17.5% |
| IAU iShares Gold Trust | 0.25% | 90,399 | $4.7M | Add +2.1% |
| JD Jd.com Inc.-ADR | 0.25% | 115,426 | $4.7M | New |
| BSCO Invesco Bulletshares 2024 CB | 0.25% | 220,465 | $4.7M | Reduce -27.1% |
| ABBV Abbvie Inc. | 0.25% | 24,577 | $4.6M | Reduce -14.6% |
| IXUS iShares Core Intl Stock ETF | 0.24% | 62,856 | $4.4M | Reduce -7.0% |
| USIG iShares Broad Usd Investment | 0.23% | 83,529 | $4.3M | Add +25.7% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.23% | 82,845 | $4.2M | Reduce -13.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.22% | 98,757 | $4.2M | Reduce -8.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.22% | 92,247 | $4.1M | Reduce -11.5% |
| XLV SS Health Care Select Sector | 0.22% | 27,104 | $4.1M | Reduce -39.8% |
| MDT Medtronic PLC | 0.22% | 43,986 | $4.0M | Reduce -7.3% |
| BIDU Baidu Inc. - Spon ADR | 0.21% | 43,048 | $4.0M | New |
| EFG iShares MSCI Eafe Growth ETF | 0.21% | 38,064 | $3.9M | Reduce -12.8% |
| PG The Procter & Gamble Co. | 0.21% | 22,822 | $3.9M | Reduce -13.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.21% | 8,276 | $3.8M | Add +3.2% |
| PULS Pgim Ultra Short Bond ETF | 0.20% | 75,792 | $3.8M | Add +24.3% |
| ORCL Oracle Corp. | 0.20% | 21,272 | $3.7M | Add +21.7% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.19% | 142,604 | $3.6M | Reduce -1.9% |
| BX Blackstone Inc. | 0.19% | 21,114 | $3.6M | Reduce -14.0% |
| MA Mastercard Inc. Class A | 0.19% | 6,934 | $3.6M | Reduce -15.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.19% | 15,089 | $3.5M | Reduce -19.4% |
| AMGN Amgen Inc. | 0.19% | 10,819 | $3.5M | Reduce -7.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 35,740 | $3.5M | Reduce -6.2% |
| BSCQ Invesco Bulletshares 2026 CB | 0.19% | 177,688 | $3.5M | Add +0.2% |
| HD Home Depot Inc. | 0.18% | 8,474 | $3.4M | Reduce -3.8% |
Options reported separately and not counted above: CAR puts ($211K).
Other holdings (2): bonds, preferreds, convertibles and warrants · $72K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RINGCENTRAL INC (RNG 0 03/01/25) | NOTE 3/0 · principal | 45,000 | $44K | No change |
| HTZWW Hertz Global Hldgs Inc. -CW51 | *W EXP 06/30/205 | 14,874 | $28K | No change |
Total filed on the 13F, all lines: $1.9B.
Portfolio Sells Q2 2024 → Q3 2024
| QQQ Invesco QQQ Trust Series 1 | Reduce -31.5% | 4.03% | −1.99 |
| AMZN Amazon.com Inc. | Reduce -38.2% | 1.88% | −1.38 |
| PDBC Invesco Optimum Yield Divers | Reduce -98.3% | 0.02% | −1.16 |
| GOOGL Alphabet Inc. Class A | Reduce -35.9% | 1.11% | −0.91 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -78.1% | 0.29% | −0.84 |
| PINK Simplify Health Care ETF | Reduce -61.4% | 0.52% | −0.80 |
| SMCI Super Micro Computer Inc. | Sold out | 0.00% | −0.77 |
| XLE SS Energy Select Sector | Reduce -48.8% | 0.45% | −0.43 |
| OWL Blue Owl Capital Inc. | Sold out | 0.00% | −0.35 |
| URA Global X Uranium ETF | Sold out | 0.00% | −0.29 |
| URNM Sprott Uranium Miners ETF | Sold out | 0.00% | −0.28 |
| GOOG Alphabet Inc. Class C | Reduce -7.6% | 1.03% | −0.27 |
| AMD Advanced Micro Devices | Reduce -7.1% | 0.96% | −0.25 |
| JPM JPMorgan Chase & Co. | Reduce -32.6% | 0.38% | −0.15 |
| XLV SS Health Care Select Sector | Reduce -39.8% | 0.22% | −0.14 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.13 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -47.8% | 0.07% | −0.11 |
| BSCO Invesco Bulletshares 2024 CB | Reduce -27.1% | 0.25% | −0.10 |
| TSLA Tesla Inc. | Reduce -2.5% | 0.36% | −0.09 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -11.4% | 0.60% | −0.08 |
| QCOM Qualcomm Inc. | Reduce -18.7% | 0.16% | −0.08 |
| BKMC BNY Mellon US M/C Core ETF | Reduce -24.1% | 0.34% | −0.07 |
| EWZ iShares MSCI Brazil ETF | Sold out | 0.00% | −0.07 |
| SBUX Starbucks Corp. | Reduce -66.2% | 0.04% | −0.05 |
| HUM Humana Inc. | Reduce -74.3% | 0.01% | −0.05 |
| XHLF Bondbloxx BBG 6 MTH US Treas | Sold out | 0.00% | −0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -6.5% | 1.23% | −0.05 |
| QUAL iShares MSCI USA Quality Fac | Reduce -16.2% | 0.30% | −0.05 |
| CRM Salesforce Inc. | Reduce -32.2% | 0.15% | −0.05 |
| ASHR Xtrackers Harvest Csi 300 CH | Sold out | 0.00% | −0.05 |
| NU Nu Holdings Ltd./Cayman Isl-A | Sold out | 0.00% | −0.05 |
| NI Nisource Inc. | Sold out | 0.00% | −0.04 |
| DG Dollar General Corp. | Sold out | 0.00% | −0.04 |
| BBJP JPMorgan Betabuilders Japan | Sold out | 0.00% | −0.04 |
| IBDP iShares Ibonds Dec 2024 Term | Reduce -18.1% | 0.18% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Reduce -12.3% | 0.31% | −0.04 |
| VWO Vanguard Ftse Emerging Marke | Reduce -14.1% | 0.34% | −0.04 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -16.3% | 0.09% | −0.04 |
| EW Edwards Lifesciences Corp. | Reduce -8.0% | 0.08% | −0.04 |
| HRL Hormel Foods Corp. | Sold out | 0.00% | −0.04 |
| COST Costco Wholesale Corp. | Reduce -2.1% | 1.13% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -9.0% | 0.11% | −0.04 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -12.8% | 0.21% | −0.04 |
| OBDC Blue Owl Capital Corp. | Reduce -33.1% | 0.07% | −0.04 |
| MELI MercadoLibre Inc. | Reduce -64.0% | 0.03% | −0.04 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -6.8% | 0.48% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -22.0% | 0.26% | −0.03 |
| MBB iShares MBS ETF | Reduce -14.8% | 0.18% | −0.03 |
| TBF Proshares Short 20+ Treasury | Sold out | 0.00% | −0.03 |
| ESS Essex Property Trust Inc. | Reduce -20.9% | 0.15% | −0.03 |
Portfolio Buys Q2 2024 → Q3 2024
| SPHY SS SPDR P High Yield ETF | Add +189.2% | 2.52% | +1.65 |
| IWM iShares Russell 2000 ETF | Add +2593.8% | 1.21% | +1.17 |
| NVDA Nvidia Corp. | Add +9.6% | 7.54% | +1.13 |
| META Meta Platforms Inc. Class A | Add +47.6% | 2.63% | +0.98 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +16.2% | 5.82% | +0.96 |
| INDA iShares MSCI India ETF | Add +42.5% | 2.29% | +0.61 |
| EEM iShares MSCI Emerging Market | New | 0.36% | +0.36 |
| SNOW Snowflake Inc. | Add +164.9% | 0.58% | +0.31 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +25.6% | 1.52% | +0.31 |
| BABA Alibaba Group Holding-SP ADR | New | 0.28% | +0.28 |
| JD Jd.com Inc.-ADR | New | 0.25% | +0.25 |
| VOO Vanguard S&P 500 ETF | Add +17.2% | 1.37% | +0.23 |
| BIDU Baidu Inc. - Spon ADR | New | 0.21% | +0.21 |
| SOFI Sofi Technologies Inc. | Add +7.4% | 0.46% | +0.20 |
| KO The Coca-Cola Co. | Add +59.1% | 0.35% | +0.15 |
| LRCX Lam Research Corp. | New | 0.12% | +0.12 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +22.3% | 0.67% | +0.12 |
| COP Conocophillips | Add +754.9% | 0.13% | +0.12 |
| GLD SPDR Gold Shares | Add +8.8% | 0.60% | +0.12 |
| AFRM Affirm Holdings Inc. | Add +17.5% | 0.25% | +0.11 |
| AGG iShares Core U.S. Aggregate | Add +237.7% | 0.16% | +0.11 |
| PYPL PayPal Holdings Inc. | Add +27.0% | 0.27% | +0.11 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +12.8% | 0.63% | +0.11 |
| VTI VG Morningstar TS MKT ETF-US | Add +29.2% | 0.43% | +0.11 |
| XLK SS Technology Select Sector | Add +53.9% | 0.32% | +0.11 |
| SGOV iShares 0-3 Month Treasury B | Add +51.9% | 0.31% | +0.10 |
| ITA iShares U.S. Aerospace & Def | Add +8.5% | 0.58% | +0.10 |
| BKLN Invesco Senior Loan ETF | Add +5.2% | 3.42% | +0.09 |
| APP AppLovin Corp. Class A | Add +32.6% | 0.13% | +0.08 |
| VTEC Vanguard Ca Tax-Ex Bond | New | 0.07% | +0.07 |
| ASML ASML Holding NV-NY Reg SHS | Add +257.4% | 0.11% | +0.07 |
| SVOL Simplify Volatility Premium | Add +243.7% | 0.10% | +0.07 |
| ORCL Oracle Corp. | Add +21.7% | 0.20% | +0.07 |
| USMV iShares MSCI USA Min Vol Fac | Add +10.5% | 0.41% | +0.07 |
| VXUS Vanguard Total Intl Stock | Add +53.5% | 0.17% | +0.06 |
| ZS Zscaler Inc. | Add +87.1% | 0.14% | +0.06 |
| RSP Invesco S&P 500 Equal Weight | Add +13.5% | 0.32% | +0.06 |
| BND Vanguard Total Bond Market | Add +12.2% | 0.55% | +0.06 |
| VCIT Vanguard Int-Term Corporate | Add +7.7% | 0.70% | +0.05 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +8.6% | 0.63% | +0.05 |
| VOOG Vanguard S&P 500 Growth ETF | Add +301.1% | 0.07% | +0.05 |
| BIIB Biogen Inc. | New | 0.05% | +0.05 |
| USIG iShares Broad Usd Investment | Add +25.7% | 0.23% | +0.05 |
| AHR American Healthcare REIT Inc. | New | 0.05% | +0.05 |
| SCHW Schwab (charles) Corp. | Add +49.5% | 0.16% | +0.05 |
| ET Energy Transfer LP | Add +6.1% | 0.80% | +0.04 |
| VZ Verizon Communications Inc. | Add +16.6% | 0.33% | +0.04 |
| GOVT iShares US Treasury Bond ETF | Add +19.0% | 0.26% | +0.04 |
| WDAY Workday Inc. Class A | Add +33.9% | 0.13% | +0.04 |
| SMH Vaneck Semiconductor ETF | Add +81.1% | 0.10% | +0.04 |
Options Activity Q2 2024 → Q3 2024
| CAR Avis Budget Group Inc. | put | New | 3,000 | $211K |
| ARM Arm Holdings PLC-ADR | call | Sold out | 10,000 | $12Kbefore exit |
| NVDA Nvidia Corp. | call | Sold out | 20,000 | $11Kbefore exit |
| XLE SS Energy Select Sector | call | Sold out | 30,000 | $6Kbefore exit |
| QQQ Invesco QQQ Trust Series 1 | call | Sold out | 30,000 | $3Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,241 | $6.0B | NVDA, SPY, SPYG, SPYV, AAPL |
| Q1 2026 | 208 | $652.2M | NVDA, AAPL, META, AVGO, AMD |
| Q4 2025 | 908 | $3.2B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2025 | 867 | $3.0B | NVDA, SPY, QQQ, BKLN, AAPL |
| Q2 2025 | 823 | $2.6B | NVDA, SPY, QQQ, BKLN, GLD |
| Q1 2025 | 630 | $1.6B | SPY, NVDA, GLD, BKLN, QQQ |
| Q4 2024 | 610 | $1.8B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2024 | 629 | $1.9B | NVDA, SPY, QQQ, AAPL, BKLN |
| Q2 2024 | 624 | $1.8B | NVDA, QQQ, SPY, AAPL, BKLN |
| Q1 2024 | 627 | $1.7B | SPY, NVDA, BKLN, QQQ, AAPL |