Diversify Advisory Services, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 14, 2025), Diversify Advisory Services, LLC reported 823 stock positions worth $2.6 billion. Its top holding was Nvidia (NVDA) at 7.7% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 6.2%) and Invesco QQQ Trust Series 1 (QQQ, 4.0%). Compared with Q1 2025, it opened 239 new positions, sold out of 46, added to 432 and reduced 130. The biggest buy was Nvidia (NVDA, shares +34%) and the biggest sale SPDR Gold Shares (GLD, shares −8%).
- Most Recent 13F
- Q2 2026
- Location
- SANDY, UT
- CIK
- 0002021232
- Portfolio Value
- $2.6B (Q2 2025)
- SEC Filing
- 0001085146-25-005226 ↗ filed Aug 14, 2025
Holdings Value
Holdings 823 stocks · $2.6B
| NVDA Nvidia Corp. | 7.67% | 1,093,200 | $200.2M | Add +34.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 6.17% | 250,753 | $161.2M | Add +21.7% |
| QQQ Invesco QQQ Trust Series 1 | 4.01% | 180,500 | $104.7M | Add +32.6% |
| BKLN Invesco Senior Loan ETF | 3.28% | 4,080,657 | $85.5M | Add +4.3% |
| GLD SPDR Gold Shares | 2.90% | 245,968 | $75.8M | Reduce -8.1% |
| MSFT Microsoft Corp. | 2.68% | 132,367 | $70.1M | Add +57.5% |
| AAPL Apple Inc. | 2.60% | 296,123 | $68.0M | Add +26.4% |
| AMZN Amazon.com Inc. | 2.26% | 266,806 | $59.1M | Add +48.0% |
| GOOGL Alphabet Inc. Class A | 1.82% | 233,289 | $47.4M | Add +68.7% |
| META Meta Platforms Inc. Class A | 1.68% | 55,431 | $43.8M | Add +10.4% |
| VOO Vanguard S&P 500 ETF | 1.62% | 71,768 | $42.4M | Add +26.1% |
| AVGO Broadcom Inc. | 1.59% | 133,009 | $41.6M | Add +4.8% |
| AMD Advanced Micro Devices | 1.43% | 212,973 | $37.3M | Reduce -6.0% |
| TSM Taiwan Semiconductor-SP ADR | 1.24% | 132,915 | $32.5M | Add +13.3% |
| GLDM SPDR Gold Minishares Trust | 1.19% | 469,752 | $31.1M | Add +4571.8% |
| PLTR Palantir Technologies Inc. Class A | 1.09% | 151,699 | $28.4M | Add +19.8% |
| COST Costco Wholesale Corp. | 1.04% | 27,398 | $27.2M | Add +28.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.02% | 264,533 | $26.5M | Add +19.7% |
| GOOG Alphabet Inc. Class C | 0.90% | 114,727 | $23.4M | Add +8.3% |
| FBTC Fidelity Wise Origin Bitcoin | 0.86% | 213,854 | $22.3M | New |
| SOFI Sofi Technologies Inc. | 0.85% | 941,215 | $22.3M | Reduce -10.1% |
| IVV iShares Core S&P 500 ETF | 0.84% | 34,038 | $22.0M | Add +1.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.79% | 385,994 | $20.7M | Add +29.2% |
| AFRM Affirm Holdings Inc. | 0.75% | 255,656 | $19.7M | Add +14.6% |
| SNOW Snowflake Inc. | 0.71% | 95,543 | $18.4M | Add +10.0% |
| PANW Palo Alto Networks Inc. | 0.69% | 102,470 | $18.0M | Add +20.1% |
| IWM iShares Russell 2000 ETF | 0.62% | 71,666 | $16.3M | Add +2916.3% |
| ITA iShares U.S. Aerospace & Def | 0.61% | 80,487 | $16.0M | Add +4.8% |
| XHB SS SPDR S&P Homebldrs ETF | 0.59% | 137,745 | $15.3M | New |
| USIG iShares Broad Usd Investment | 0.56% | 281,756 | $14.5M | Add +151.4% |
| SMCI Super Micro Computer Inc. | 0.54% | 303,594 | $14.1M | Add +9.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.52% | 324,699 | $13.5M | Add +25.8% |
| UNH Unitedhealth Group Inc. | 0.50% | 49,555 | $13.0M | Add +806.8% |
| MRVL Marvell Technology Inc. | 0.50% | 166,185 | $12.9M | Add +886.7% |
| XLY SS Consumer Disc Select Sect | 0.48% | 55,385 | $12.6M | Add +1213.1% |
| V Visa Inc. Class A | 0.47% | 36,293 | $12.2M | Add +30.1% |
| JPM JPMorgan Chase & Co. | 0.45% | 40,558 | $11.9M | Add +49.2% |
| TLN Talen Energy Corp. | 0.45% | 31,083 | $11.8M | Reduce -22.2% |
| GRNY Fundstr Gran SH US LRG Cap | 0.44% | 483,977 | $11.6M | New |
| VMBS Vanguard Mortgage-Backed Sec | 0.42% | 237,685 | $11.0M | Add +44.3% |
| JNJ Johnson & Johnson | 0.41% | 61,792 | $10.7M | Add +19.8% |
| SMH Vaneck Semiconductor ETF | 0.39% | 34,326 | $10.3M | Add +1050.3% |
| OPBK Op Bancorp | 0.39% | 750,254 | $10.3M | Add +1.9% |
| VWO Vanguard Ftse Emerging Marke | 0.39% | 198,358 | $10.2M | Add +42.3% |
| ARM Arm Holdings PLC-ADR | 0.39% | 71,040 | $10.1M | Add +7.7% |
| TSLA Tesla Inc. | 0.38% | 29,264 | $10.0M | Add +12.7% |
| BX Blackstone Inc. | 0.38% | 56,726 | $9.9M | Add +239.3% |
| VGLT Vanguard Long-Term Treasury | 0.36% | 170,666 | $9.5M | Add +189.0% |
| VEA Vanguard Ftse Developed ETF | 0.33% | 149,618 | $8.7M | Add +73.1% |
| IEI iShares 3-7 Year Treasury Bo | 0.33% | 73,321 | $8.7M | Add +70.3% |
| USMV iShares MSCI USA Min Vol Fac | 0.33% | 92,492 | $8.6M | Add +9.8% |
| MBB iShares MBS ETF | 0.33% | 91,529 | $8.6M | Add +241.7% |
| APP AppLovin Corp. Class A | 0.32% | 17,717 | $8.3M | Add +36.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.31% | 25,811 | $8.2M | Reduce -19.9% |
| GOVT iShares US Treasury Bond ETF | 0.30% | 345,388 | $7.9M | Add +22.1% |
| XLE SS Energy Select Sector | 0.30% | 93,275 | $7.9M | Add +1.0% |
| IDEV iShares Core MSCI Dev MKTS | 0.30% | 99,661 | $7.8M | Add +471.4% |
| CSCO Cisco Systems Inc. | 0.30% | 108,251 | $7.7M | Add +33.6% |
| KO The Coca-Cola Co. | 0.29% | 105,773 | $7.5M | Add +21.7% |
| ORCL Oracle Corp. | 0.28% | 28,604 | $7.3M | Add +103.5% |
| MA Mastercard Inc. Class A | 0.27% | 12,071 | $6.9M | Add +44.9% |
| CVX Chevron Corp. | 0.26% | 44,145 | $6.8M | Add +59.7% |
| SPHY SS SPDR P High Yield ETF | 0.26% | 281,431 | $6.7M | Add +32.8% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.25% | 143,682 | $6.6M | Reduce -23.6% |
| BKMC BNY Mellon US M/C Core ETF | 0.25% | 62,289 | $6.5M | Add +21.4% |
| IAU iShares Gold Trust | 0.25% | 103,288 | $6.5M | Add +2.0% |
| IEF iShares 7-10 Year Treasury B | 0.25% | 67,753 | $6.5M | Add +744.2% |
| PULS Pgim Ultra Short Bond ETF | 0.24% | 127,893 | $6.4M | Add +31.4% |
| PM Philip Morris International | 0.24% | 37,239 | $6.3M | Add +28.8% |
| GS Goldman Sachs Group Inc. | 0.24% | 8,274 | $6.2M | Add +83.2% |
| ABBV Abbvie Inc. | 0.23% | 30,776 | $6.1M | Add +54.7% |
| TEM Tempus AI Inc. Class A | 0.23% | 91,780 | $6.1M | Add +505.6% |
| JAAA Janus Henderson Aaa Clo ETF | 0.23% | 118,019 | $6.0M | Reduce -19.6% |
| XOM Exxon Mobil Corp. | 0.23% | 55,666 | $5.9M | Add +56.6% |
| IJH iShares Core S&P Midcap ETF | 0.22% | 90,404 | $5.8M | Add +80.4% |
| HD Home Depot Inc. | 0.22% | 14,459 | $5.7M | Add +61.8% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.22% | 224,274 | $5.7M | Add +317.4% |
| XLK SS Technology Select Sector | 0.22% | 20,985 | $5.6M | Add +16.2% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.21% | 12,736 | $5.6M | Add +45.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.21% | 64,468 | $5.5M | Add +54.6% |
| VZ Verizon Communications Inc. | 0.21% | 124,317 | $5.4M | Add +2.5% |
| NKE Nike Inc. Class B | 0.21% | 71,524 | $5.4M | Add +514.4% |
| UNP Union Pacific Corp. | 0.20% | 24,328 | $5.3M | Add +229.7% |
| MO Altria Group Inc. | 0.20% | 77,878 | $5.1M | Add +15.2% |
| ISRG Intuitive Surgical Inc. | 0.20% | 10,748 | $5.1M | Reduce -6.3% |
| NFLX Netflix Inc. | 0.20% | 4,173 | $5.1M | Add +36.8% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.20% | 96,567 | $5.1M | Add +331.7% |
| ASML ASML Holding NV-NY Reg SHS | 0.19% | 6,776 | $5.0M | Add +43.1% |
| KD Kyndryl Holdings Inc. | 0.19% | 167,846 | $5.0M | Add +15.7% |
| SPIB SS SPDR P Int C Corp. ETF | 0.19% | 147,169 | $4.9M | Add +63.8% |
| TLT iShares 20+ Year Treasury BD | 0.18% | 55,153 | $4.8M | Add +76.3% |
| LLY Eli Lilly & Co. | 0.18% | 7,455 | $4.8M | Add +6.0% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.18% | 87,446 | $4.6M | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.18% | 97,016 | $4.6M | Add +7.4% |
| QCOM Qualcomm Inc. | 0.17% | 29,109 | $4.5M | Add +105.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 9,324 | $4.4M | Add +25.9% |
| ZTS Zoetis Inc. | 0.17% | 29,169 | $4.4M | Add +79.3% |
| IEMG iShares Core MSCI Emerging | 0.16% | 68,911 | $4.3M | Add +60.1% |
| ROST Ross Stores Inc. | 0.16% | 28,569 | $4.2M | Add +2.3% |
| QUAL iShares MSCI USA Quality Fac | 0.16% | 22,535 | $4.2M | Reduce -26.9% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $2.5M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 1,058 | $1.3M | New |
| BOEING CO/THE (BA 6 10/15/27) | DEP CONV PFD A | 15,656 | $1.2M | New |
Total filed on the 13F, all lines: $2.6B.
Portfolio Sells Q1 2025 → Q2 2025
| GLD SPDR Gold Shares | Reduce -8.1% | 2.90% | −2.21 |
| SGOV iShares 0-3 Month Treasury B | Reduce -56.8% | 0.12% | −0.33 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -23.6% | 0.25% | −0.29 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -19.9% | 0.31% | −0.24 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -19.6% | 0.23% | −0.23 |
| VXUS Vanguard Total Intl Stock | Reduce -50.4% | 0.11% | −0.22 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -53.8% | 0.08% | −0.21 |
| RSP Invesco S&P 500 Equal Weight | Reduce -44.6% | 0.10% | −0.18 |
| ISRG Intuitive Surgical Inc. | Reduce -6.3% | 0.20% | −0.17 |
| WMT Walmart Inc. | Reduce -30.1% | 0.14% | −0.17 |
| QUAL iShares MSCI USA Quality Fac | Reduce -26.9% | 0.16% | −0.16 |
| BSCP Invesco Bulletshares 2025 CB | Reduce -17.9% | 0.16% | −0.15 |
| AGG iShares Core U.S. Aggregate | Reduce -29.6% | 0.10% | −0.13 |
| SVOL Simplify Volatility Premium | Sold out | 0.00% | −0.11 |
| IVW iShares S&P 500 Growth ETF | Reduce -22.0% | 0.14% | −0.10 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -18.0% | 0.10% | −0.10 |
| KFY Korn Ferry | Sold out | 0.00% | −0.10 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -31.2% | 0.10% | −0.10 |
| SCHD Schwab US DVD Equity ETF | Reduce -57.6% | 0.03% | −0.09 |
| BSCQ Invesco Bulletshares 2026 CB | Reduce -0.8% | 0.14% | −0.09 |
| TLN Talen Energy Corp. | Reduce -22.2% | 0.45% | −0.08 |
| PMAR Innovator U.S. Equity Power | Reduce -0.8% | 0.15% | −0.08 |
| IVE iShares S&P 500 Value ETF | Reduce -20.8% | 0.07% | −0.07 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -29.8% | 0.06% | −0.07 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -75.5% | 0.01% | −0.06 |
| EFV iShares MSCI Eafe Value ETF | Reduce -4.9% | 0.11% | −0.06 |
| INTC Intel Corp. | Sold out | 0.00% | −0.06 |
| LRGF iShares US Equity Factor ETF | Reduce -3.0% | 0.12% | −0.06 |
| PCG P G & E Corp. | Reduce -54.7% | 0.02% | −0.06 |
| JPST JPMorgan Ultra-Short Income | Reduce -37.8% | 0.03% | −0.06 |
| EAGG iShares ESG Aware US Aggrega | Reduce -51.1% | 0.02% | −0.05 |
| INTA Intapp Inc. | Sold out | 0.00% | −0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -18.7% | 0.06% | −0.05 |
| TIP iShares Tips Bond ETF | Reduce -61.0% | 0.02% | −0.05 |
| JCPB JPMorgan Core Plus Bond ETF | Reduce -8.5% | 0.06% | −0.05 |
| MUB iShares National Muni Bond E | Reduce -25.7% | 0.04% | −0.04 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -53.0% | 0.02% | −0.04 |
| ACWX iShares MSCI Acwi Ex US ETF | Reduce -52.8% | 0.02% | −0.04 |
| IYW iShares Ustechnology ETF | Reduce -31.7% | 0.05% | −0.04 |
| USXF iShares ESG Advance MSCI USA | Reduce -55.2% | 0.02% | −0.04 |
| XLV SS Health Care Select Sector | Reduce -1.5% | 0.05% | −0.04 |
| LCTU iShares U.S. Carbon Transiti | Reduce -44.3% | 0.03% | −0.04 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.04 |
| TSN Tyson Foods Inc. Class A | Sold out | 0.00% | −0.04 |
| PFEB Innovator U.S. Equity Power | Reduce -4.8% | 0.07% | −0.04 |
| WDAY Workday Inc. Class A | Reduce -13.8% | 0.03% | −0.04 |
| VRNA Verona Pharma Ltd. | Sold out | 0.00% | −0.04 |
| BOCT Innovator U.S. Equity Buffer | Reduce -6.2% | 0.07% | −0.04 |
| AEP American Electric Power | Reduce -41.9% | 0.02% | −0.04 |
| BMA Banco Macro SA-ADR | Sold out | 0.00% | −0.04 |
Portfolio Buys Q1 2025 → Q2 2025
| NVDA Nvidia Corp. | Add +34.3% | 7.67% | +2.12 |
| GLDM SPDR Gold Minishares Trust | Add +4571.8% | 1.19% | +1.15 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.86% | +0.86 |
| MSFT Microsoft Corp. | Add +57.5% | 2.68% | +0.61 |
| IWM iShares Russell 2000 ETF | Add +2916.3% | 0.62% | +0.59 |
| XHB SS SPDR S&P Homebldrs ETF | New | 0.59% | +0.59 |
| GRNY Fundstr Gran SH US LRG Cap | New | 0.44% | +0.44 |
| GOOGL Alphabet Inc. Class A | Add +68.7% | 1.82% | +0.43 |
| MRVL Marvell Technology Inc. | Add +886.7% | 0.50% | +0.43 |
| XLY SS Consumer Disc Select Sect | Add +1213.1% | 0.48% | +0.43 |
| UNH Unitedhealth Group Inc. | Add +806.8% | 0.50% | +0.36 |
| SMH Vaneck Semiconductor ETF | Add +1050.3% | 0.39% | +0.36 |
| BX Blackstone Inc. | Add +239.3% | 0.38% | +0.24 |
| IDEV iShares Core MSCI Dev MKTS | Add +471.4% | 0.30% | +0.22 |
| IEF iShares 7-10 Year Treasury B | Add +744.2% | 0.25% | +0.20 |
| USIG iShares Broad Usd Investment | Add +151.4% | 0.56% | +0.20 |
| TEM Tempus AI Inc. Class A | Add +505.6% | 0.23% | +0.18 |
| IGSB iShares 1-5Y Inv Grade Corp. | New | 0.18% | +0.18 |
| MBB iShares MBS ETF | Add +241.7% | 0.33% | +0.17 |
| PLTR Palantir Technologies Inc. Class A | Add +19.8% | 1.09% | +0.17 |
| NKE Nike Inc. Class B | Add +514.4% | 0.21% | +0.16 |
| ORCL Oracle Corp. | Add +103.5% | 0.28% | +0.15 |
| AMZN Amazon.com Inc. | Add +48.0% | 2.26% | +0.15 |
| VGLT Vanguard Long-Term Treasury | Add +189.0% | 0.36% | +0.15 |
| SJNK SS SPDR BB St Hi Yield ETF | Add +317.4% | 0.22% | +0.13 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +331.7% | 0.20% | +0.12 |
| SCHZ Schwab US Aggregate Bond ETF | New | 0.12% | +0.12 |
| ARCT Arcturus Therapeutics Holdin | Add +1136.1% | 0.13% | +0.11 |
| SCHO Schwab Short-Term US Treas | New | 0.11% | +0.11 |
| TJX TJX Companies Inc. | Add +557.9% | 0.14% | +0.11 |
| UNP Union Pacific Corp. | Add +229.7% | 0.20% | +0.10 |
| C Citigroup Inc. | Add +266.3% | 0.14% | +0.10 |
| IWF iShares Russell 1000 Growth | New | 0.09% | +0.09 |
| NDAQ Nasdaq Inc. | Add +614.1% | 0.11% | +0.09 |
| FSK FS KKR Capital Corp. | Add +524.9% | 0.12% | +0.09 |
| JMUB JPMorgan Municipal ETF | New | 0.09% | +0.09 |
| APP AppLovin Corp. Class A | Add +36.0% | 0.32% | +0.08 |
| GS Goldman Sachs Group Inc. | Add +83.2% | 0.24% | +0.08 |
| AVGO Broadcom Inc. | Add +4.8% | 1.59% | +0.08 |
| VST Vistra Corp. | Add +420.6% | 0.10% | +0.08 |
| ALAB Astera Labs Inc. | New | 0.08% | +0.08 |
| FLMI Franklin Dynamic Municipal B | New | 0.08% | +0.08 |
| ZETA Zeta Global Holdings Corp. Class A | New | 0.08% | +0.08 |
| VTEC Vanguard Ca Tax-Ex Bond | New | 0.07% | +0.07 |
| CLS Celestica Inc. | Add +63.5% | 0.12% | +0.07 |
| WPC WP Carey Inc. | New | 0.07% | +0.07 |
| VRSK Verisk Analytics Inc. | New | 0.07% | +0.07 |
| CRDO Credo Technology Group Holdi | Add +33.8% | 0.11% | +0.06 |
| ITOT iShares Core S&P Total U.S. | Add +247.7% | 0.10% | +0.06 |
| IUSV iShares Core S&P U.S. Value | New | 0.06% | +0.06 |
Options Activity Q1 2025 → Q2 2025
| SPY SS SPDR S&P 500 ETF Trust-US | put | Sold out | 40,000 | $22Kbefore exit |
| IWM iShares Russell 2000 ETF | put | Sold out | 50,000 | $4Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2025 → Q2 2025
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | New | 1,058 | $1.3M |
| BOEING CO/THE (BA 6 10/15/27) | DEP CONV PFD A | New | 15,656 | $1.2M |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,241 | $6.0B | NVDA, SPY, SPYG, SPYV, AAPL |
| Q1 2026 | 208 | $652.2M | NVDA, AAPL, META, AVGO, AMD |
| Q4 2025 | 908 | $3.2B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2025 | 867 | $3.0B | NVDA, SPY, QQQ, BKLN, AAPL |
| Q2 2025 | 823 | $2.6B | NVDA, SPY, QQQ, BKLN, GLD |
| Q1 2025 | 630 | $1.6B | SPY, NVDA, GLD, BKLN, QQQ |
| Q4 2024 | 610 | $1.8B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2024 | 629 | $1.9B | NVDA, SPY, QQQ, AAPL, BKLN |
| Q2 2024 | 624 | $1.8B | NVDA, QQQ, SPY, AAPL, BKLN |
| Q1 2024 | 627 | $1.7B | SPY, NVDA, BKLN, QQQ, AAPL |