Diversify Advisory Services, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 5, 2025), Diversify Advisory Services, LLC reported 630 stock positions worth $1.6 billion. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 7.1% of the portfolio, followed by Nvidia (NVDA, 5.5%) and SPDR Gold Shares (GLD, 5.1%). Compared with Q4 2024, it opened 93 new positions, sold out of 73, added to 275 and reduced 236. The biggest buy was SPDR Gold Shares (GLD, shares +12%) and the biggest sale SS SPDR P High Yield ETF (SPHY, shares −91%).
- Most Recent 13F
- Q2 2026
- Location
- SANDY, UT
- CIK
- 0002021232
- Portfolio Value
- $1.6B (Q1 2025)
- SEC Filing
- 0001085146-25-002578 ↗ filed May 5, 2025
Holdings Value
Holdings 630 stocks · $1.6B
| SPY SS SPDR S&P 500 ETF Trust-US | 7.13% | 206,006 | $114.2M | Reduce -30.6% |
| NVDA Nvidia Corp. | 5.54% | 814,053 | $88.7M | Reduce -14.3% |
| GLD SPDR Gold Shares | 5.12% | 267,648 | $81.9M | Add +11.8% |
| BKLN Invesco Senior Loan ETF | 5.07% | 3,911,889 | $81.1M | Add +6.1% |
| QQQ Invesco QQQ Trust Series 1 | 4.04% | 136,120 | $64.7M | Reduce -32.9% |
| AAPL Apple Inc. | 3.09% | 234,306 | $49.5M | Reduce -9.5% |
| AMZN Amazon.com Inc. | 2.11% | 180,251 | $33.8M | Reduce -0.4% |
| MSFT Microsoft Corp. | 2.07% | 84,037 | $33.1M | Reduce -9.4% |
| VOO Vanguard S&P 500 ETF | 1.81% | 56,929 | $29.0M | Reduce -1.6% |
| META Meta Platforms Inc. Class A | 1.74% | 50,207 | $27.8M | Reduce -38.0% |
| AVGO Broadcom Inc. | 1.52% | 126,910 | $24.3M | Add +33.9% |
| GOOGL Alphabet Inc. Class A | 1.38% | 138,251 | $22.1M | Add +2.3% |
| AMD Advanced Micro Devices | 1.36% | 226,556 | $21.8M | Add +30.1% |
| COST Costco Wholesale Corp. | 1.32% | 21,247 | $21.1M | Reduce -10.5% |
| TSM Taiwan Semiconductor-SP ADR | 1.21% | 117,354 | $19.3M | Add +43.6% |
| IVV iShares Core S&P 500 ETF | 1.17% | 33,689 | $18.8M | Reduce -12.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.13% | 221,056 | $18.1M | Add +36.5% |
| GOOG Alphabet Inc. Class C | 1.07% | 105,907 | $17.2M | Add +0.3% |
| PANW Palo Alto Networks Inc. | 1.00% | 85,358 | $15.9M | Reduce -5.9% |
| PLTR Palantir Technologies Inc. Class A | 0.92% | 126,605 | $14.7M | Add +415.2% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.92% | 298,675 | $14.7M | Add +36.3% |
| SNOW Snowflake Inc. | 0.87% | 86,885 | $13.9M | Reduce -13.4% |
| SOFI Sofi Technologies Inc. | 0.87% | 1,047,039 | $13.9M | Add +66.2% |
| ITA iShares U.S. Aerospace & Def | 0.75% | 76,837 | $12.0M | Add +2.7% |
| AFRM Affirm Holdings Inc. | 0.70% | 223,094 | $11.2M | Add +91.1% |
| SMCI Super Micro Computer Inc. | 0.62% | 276,693 | $10.0M | Add +76.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.61% | 258,081 | $9.8M | Add +27.2% |
| V Visa Inc. Class A | 0.59% | 27,885 | $9.5M | Add +9.7% |
| OPBK Op Bancorp | 0.58% | 736,600 | $9.3M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.55% | 32,238 | $8.8M | Add +13.6% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.54% | 188,121 | $8.7M | Reduce -19.4% |
| TLN Talen Energy Corp. | 0.53% | 39,947 | $8.5M | Add +52.9% |
| JNJ Johnson & Johnson | 0.50% | 51,600 | $8.0M | Reduce -3.5% |
| USMV iShares MSCI USA Min Vol Fac | 0.48% | 84,243 | $7.7M | Add +0.3% |
| XLE SS Energy Select Sector | 0.48% | 92,382 | $7.6M | Add +3.1% |
| VMBS Vanguard Mortgage-Backed Sec | 0.48% | 164,676 | $7.6M | Add +9.8% |
| TSLA Tesla Inc. | 0.47% | 25,964 | $7.6M | Reduce -19.3% |
| JAAA Janus Henderson Aaa Clo ETF | 0.46% | 146,797 | $7.4M | Add +20.1% |
| ARM Arm Holdings PLC-ADR | 0.46% | 65,971 | $7.4M | Add +63.5% |
| SGOV iShares 0-3 Month Treasury B | 0.45% | 71,949 | $7.2M | Add +23.2% |
| JPM JPMorgan Chase & Co. | 0.42% | 27,186 | $6.7M | Add +3.5% |
| GOVT iShares US Treasury Bond ETF | 0.41% | 282,814 | $6.5M | Add +23.9% |
| IAU iShares Gold Trust | 0.40% | 101,294 | $6.3M | Add +19.6% |
| VWO Vanguard Ftse Emerging Marke | 0.39% | 139,371 | $6.3M | Add +11.9% |
| KO The Coca-Cola Co. | 0.39% | 86,887 | $6.3M | Add +10.0% |
| LLY Eli Lilly & Co. | 0.39% | 7,031 | $6.2M | Add +15.0% |
| ISRG Intuitive Surgical Inc. | 0.37% | 11,472 | $5.9M | Add +58.7% |
| USIG iShares Broad Usd Investment | 0.36% | 112,069 | $5.7M | Add +27.3% |
| VXUS Vanguard Total Intl Stock | 0.33% | 82,965 | $5.3M | Add +22.1% |
| VZ Verizon Communications Inc. | 0.33% | 121,297 | $5.2M | Add +10.4% |
| QUAL iShares MSCI USA Quality Fac | 0.33% | 30,831 | $5.2M | Reduce -5.9% |
| IEI iShares 3-7 Year Treasury Bo | 0.32% | 43,050 | $5.1M | Reduce -2.5% |
| SPHY SS SPDR P High Yield ETF | 0.31% | 211,988 | $5.0M | Reduce -91.2% |
| WMT Walmart Inc. | 0.31% | 51,361 | $4.9M | Add +152.9% |
| BSCP Invesco Bulletshares 2025 CB | 0.31% | 238,105 | $4.9M | Reduce -10.4% |
| PM Philip Morris International | 0.31% | 28,903 | $4.9M | Reduce -10.3% |
| PULS Pgim Ultra Short Bond ETF | 0.30% | 97,329 | $4.8M | Add +21.4% |
| BKMC BNY Mellon US M/C Core ETF | 0.30% | 51,316 | $4.8M | Add +26.5% |
| KD Kyndryl Holdings Inc. | 0.30% | 145,044 | $4.7M | Add +0.4% |
| CSCO Cisco Systems Inc. | 0.29% | 80,999 | $4.6M | Add +16.0% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.29% | 50,410 | $4.6M | Add +41.9% |
| VEA Vanguard Ftse Developed ETF | 0.29% | 86,418 | $4.6M | Reduce -2.8% |
| MA Mastercard Inc. Class A | 0.28% | 8,329 | $4.5M | Add +37.1% |
| RSP Invesco S&P 500 Equal Weight | 0.28% | 26,578 | $4.5M | Add +8.4% |
| MO Altria Group Inc. | 0.25% | 67,626 | $4.0M | Add +5.6% |
| IVW iShares S&P 500 Growth ETF | 0.25% | 41,882 | $4.0M | Reduce -18.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.25% | 7,403 | $4.0M | Add +3.4% |
| ROST Ross Stores Inc. | 0.25% | 27,939 | $3.9M | Reduce -16.3% |
| XOM Exxon Mobil Corp. | 0.24% | 35,545 | $3.9M | Add +6.4% |
| CVX Chevron Corp. | 0.24% | 27,647 | $3.9M | Reduce -12.4% |
| ABBV Abbvie Inc. | 0.24% | 19,893 | $3.8M | Add +9.9% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.24% | 8,765 | $3.8M | Add +199.2% |
| XLK SS Technology Select Sector | 0.24% | 18,056 | $3.8M | Reduce -22.9% |
| APP AppLovin Corp. Class A | 0.24% | 13,031 | $3.8M | Reduce -1.7% |
| AGG iShares Core U.S. Aggregate | 0.23% | 37,276 | $3.7M | Add +356.4% |
| BSCQ Invesco Bulletshares 2026 CB | 0.23% | 187,495 | $3.7M | Add +0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 90,295 | $3.6M | Add +11.5% |
| PMAR Innovator U.S. Equity Power | 0.22% | 90,581 | $3.6M | Reduce -9.2% |
| NFLX Netflix Inc. | 0.21% | 3,051 | $3.4M | Add +16.1% |
| VGLT Vanguard Long-Term Treasury | 0.21% | 59,053 | $3.4M | Add +10.8% |
| BND Vanguard Total Bond Market | 0.21% | 45,191 | $3.3M | Add +8.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.21% | 41,696 | $3.3M | Add +11.4% |
| HD Home Depot Inc. | 0.20% | 8,938 | $3.2M | Add +21.0% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.20% | 126,624 | $3.2M | Reduce -7.6% |
| ASML ASML Holding NV-NY Reg SHS | 0.20% | 4,736 | $3.2M | Add +56.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.20% | 79,603 | $3.1M | Add +14.9% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.19% | 63,311 | $3.1M | Reduce -13.5% |
| OKTA Okta Inc. | 0.19% | 26,896 | $3.0M | Add +0.0% |
| SPIB SS SPDR P Int C Corp. ETF | 0.19% | 89,867 | $3.0M | Reduce -0.1% |
| VRTX Vertex Pharmaceuticals Inc. | 0.18% | 5,773 | $2.9M | Add +16.7% |
| LRGF iShares US Equity Factor ETF | 0.18% | 50,504 | $2.9M | Reduce -3.7% |
| IJH iShares Core S&P Midcap ETF | 0.18% | 50,115 | $2.9M | Add +3.0% |
| PG The Procter & Gamble Co. | 0.18% | 17,582 | $2.9M | Reduce -10.0% |
| TLT iShares 20+ Year Treasury BD | 0.18% | 31,279 | $2.8M | Reduce -15.8% |
| QYLD Global X Nasd 100 Cov Call | 0.17% | 171,137 | $2.8M | Add +0.7% |
| VCIT Vanguard Int-Term Corporate | 0.17% | 34,074 | $2.8M | Add +2.8% |
| EFV iShares MSCI Eafe Value ETF | 0.17% | 45,272 | $2.8M | Reduce -27.0% |
| SCHX Schwab US Large-Cap ETF | 0.17% | 124,895 | $2.7M | Reduce -0.6% |
| NOW ServiceNow Inc. | 0.17% | 2,873 | $2.7M | Add +19.8% |
| IXUS iShares Core Intl Stock ETF | 0.16% | 36,683 | $2.6M | Reduce -16.3% |
Options reported separately and not counted above: SPY puts ($22K), IWM puts ($4K).
Portfolio Sells Q4 2024 → Q1 2025
| SPHY SS SPDR P High Yield ETF | Reduce -91.2% | 0.31% | −2.81 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -30.6% | 7.13% | −2.36 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -32.9% | 4.04% | −1.63 |
| NVDA Nvidia Corp. | Reduce -14.3% | 5.54% | −1.58 |
| META Meta Platforms Inc. Class A | Reduce -38.0% | 1.74% | −1.01 |
| ET Energy Transfer LP | Reduce -92.4% | 0.07% | −0.91 |
| SM SM Energy Co. | Reduce -87.0% | 0.07% | −0.77 |
| XLI SS Industrial Select Sector | Reduce -90.8% | 0.04% | −0.38 |
| AAPL Apple Inc. | Reduce -9.5% | 3.09% | −0.29 |
| TSLA Tesla Inc. | Reduce -19.3% | 0.47% | −0.23 |
| LMT Lockheed Martin Corp. | Reduce -54.3% | 0.15% | −0.13 |
| SCHW Schwab (charles) Corp. | Reduce -75.7% | 0.05% | −0.11 |
| COP Conocophillips | Reduce -77.8% | 0.03% | −0.10 |
| ZS Zscaler Inc. | Reduce -68.4% | 0.07% | −0.10 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -86.0% | 0.02% | −0.10 |
| IWM iShares Russell 2000 ETF | Reduce -76.4% | 0.03% | −0.09 |
| PYPL PayPal Holdings Inc. | Reduce -30.1% | 0.15% | −0.09 |
| PEJ Invesco Leisure & Entertainm | Sold out | 0.00% | −0.09 |
| WDAY Workday Inc. Class A | Reduce -58.3% | 0.07% | −0.08 |
| EWBC East West Bancorp Inc. | Sold out | 0.00% | −0.08 |
| PINS Pinterest Inc. Class A | Reduce -68.1% | 0.03% | −0.08 |
| AMZN Amazon.com Inc. | Reduce -0.4% | 2.11% | −0.08 |
| MSFT Microsoft Corp. | Reduce -9.4% | 2.07% | −0.08 |
| XYZ Block Inc. | Sold out | 0.00% | −0.07 |
| SMH Vaneck Semiconductor ETF | Reduce -62.8% | 0.04% | −0.07 |
| IVV iShares Core S&P 500 ETF | Reduce -12.5% | 1.17% | −0.07 |
| PROSHARES TR | Reduce -53.5% | 0.08% | −0.07 |
| SCHA Schwab US Small-Cap ETF | Reduce -68.9% | 0.03% | −0.06 |
| XLK SS Technology Select Sector | Reduce -22.9% | 0.24% | −0.06 |
| AMAT Applied Materials Inc. | Reduce -61.4% | 0.04% | −0.06 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -43.9% | 0.12% | −0.06 |
| OBDC Blue Owl Capital Corp. | Reduce -83.6% | 0.01% | −0.05 |
| SYY Sysco Corp. | Sold out | 0.00% | −0.05 |
| VTEC Vanguard Ca Tax-Ex Bond | Sold out | 0.00% | −0.05 |
| ELF Elf Beauty Inc. | Reduce -48.0% | 0.02% | −0.05 |
| STZ Constellation Brands Inc. Class A | Sold out | 0.00% | −0.05 |
| FTCS First Trust Capital Strength | Sold out | 0.00% | −0.04 |
| VST Vistra Corp. | Reduce -64.7% | 0.02% | −0.04 |
| UNH Unitedhealth Group Inc. | Reduce -13.0% | 0.14% | −0.04 |
| MRSH Marsh & McLennan Cos | Sold out | 0.00% | −0.04 |
| ANET Arista Networks Inc. | Reduce -21.2% | 0.07% | −0.04 |
| CMG Chipotle Mexican Grill Inc. | Reduce -41.7% | 0.06% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Reduce -18.0% | 0.25% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -41.6% | 0.05% | −0.04 |
| GPN Global Payments Inc. | Sold out | 0.00% | −0.04 |
| UPS United Parcel Service Class B | Reduce -66.6% | 0.02% | −0.04 |
| MKC McCormick & Co.-Non VTG SHRS | Sold out | 0.00% | −0.04 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -19.4% | 0.54% | −0.03 |
| CMCSA Comcast Corp. Class A | Reduce -43.8% | 0.05% | −0.03 |
| ROST Ross Stores Inc. | Reduce -16.3% | 0.25% | −0.03 |
Portfolio Buys Q4 2024 → Q1 2025
| GLD SPDR Gold Shares | Add +11.8% | 5.12% | +1.84 |
| PLTR Palantir Technologies Inc. Class A | Add +415.2% | 0.92% | +0.83 |
| BKLN Invesco Senior Loan ETF | Add +6.1% | 5.07% | +0.77 |
| SOFI Sofi Technologies Inc. | Add +66.2% | 0.87% | +0.38 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +36.5% | 1.13% | +0.35 |
| AFRM Affirm Holdings Inc. | Add +91.1% | 0.70% | +0.35 |
| AVGO Broadcom Inc. | Add +33.9% | 1.52% | +0.34 |
| SMCI Super Micro Computer Inc. | Add +76.4% | 0.62% | +0.34 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +36.3% | 0.92% | +0.31 |
| TSM Taiwan Semiconductor-SP ADR | Add +43.6% | 1.21% | +0.27 |
| AMD Advanced Micro Devices | Add +30.1% | 1.36% | +0.24 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +27.2% | 0.61% | +0.23 |
| TLN Talen Energy Corp. | Add +52.9% | 0.53% | +0.21 |
| WMT Walmart Inc. | Add +152.9% | 0.31% | +0.20 |
| AGG iShares Core U.S. Aggregate | Add +356.4% | 0.23% | +0.19 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +199.2% | 0.24% | +0.18 |
| V Visa Inc. Class A | Add +9.7% | 0.59% | +0.16 |
| IAU iShares Gold Trust | Add +19.6% | 0.40% | +0.16 |
| ITA iShares U.S. Aerospace & Def | Add +2.7% | 0.75% | +0.15 |
| ISRG Intuitive Surgical Inc. | Add +58.7% | 0.37% | +0.15 |
| ARM Arm Holdings PLC-ADR | Add +63.5% | 0.46% | +0.15 |
| SGOV iShares 0-3 Month Treasury B | Add +23.2% | 0.45% | +0.13 |
| GOVT iShares US Treasury Bond ETF | Add +23.9% | 0.41% | +0.13 |
| KO The Coca-Cola Co. | Add +10.0% | 0.39% | +0.13 |
| JAAA Janus Henderson Aaa Clo ETF | Add +20.1% | 0.46% | +0.12 |
| LLY Eli Lilly & Co. | Add +15.0% | 0.39% | +0.12 |
| USIG iShares Broad Usd Investment | Add +27.3% | 0.36% | +0.12 |
| VXUS Vanguard Total Intl Stock | Add +22.1% | 0.33% | +0.11 |
| MA Mastercard Inc. Class A | Add +37.1% | 0.28% | +0.11 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +41.9% | 0.29% | +0.11 |
| VMBS Vanguard Mortgage-Backed Sec | Add +9.8% | 0.48% | +0.11 |
| VTI VG Morningstar TS MKT ETF-US | Add +13.6% | 0.55% | +0.10 |
| VWO Vanguard Ftse Emerging Marke | Add +11.9% | 0.39% | +0.10 |
| VZ Verizon Communications Inc. | Add +10.4% | 0.33% | +0.10 |
| NFLX Netflix Inc. | Add +16.1% | 0.21% | +0.09 |
| PULS Pgim Ultra Short Bond ETF | Add +21.4% | 0.30% | +0.08 |
| USMV iShares MSCI USA Min Vol Fac | Add +0.3% | 0.48% | +0.08 |
| BKMC BNY Mellon US M/C Core ETF | Add +26.5% | 0.30% | +0.07 |
| ASML ASML Holding NV-NY Reg SHS | Add +56.6% | 0.20% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.4% | 0.25% | +0.07 |
| CDNS Cadence Design SYS Inc. | New | 0.07% | +0.07 |
| VRTX Vertex Pharmaceuticals Inc. | Add +16.7% | 0.18% | +0.07 |
| MO Altria Group Inc. | Add +5.6% | 0.25% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +3.5% | 0.42% | +0.07 |
| ABBV Abbvie Inc. | Add +9.9% | 0.24% | +0.07 |
| OKTA Okta Inc. | Add +0.0% | 0.19% | +0.06 |
| CSCO Cisco Systems Inc. | Add +16.0% | 0.29% | +0.06 |
| IEFA iShares Core MSCI Eafe ETF | Add +11.4% | 0.21% | +0.06 |
| HOOD Robinhood Markets Inc. Class A | New | 0.06% | +0.06 |
| CME Cme Group Inc. | Add +57.6% | 0.11% | +0.06 |
Options Activity Q4 2024 → Q1 2025
| SPY SS SPDR S&P 500 ETF Trust-US | put | New | 40,000 | $22K |
| QQQ Invesco QQQ Trust Series 1 | call | Sold out | 43,500 | $7Kbefore exit |
| IWM iShares Russell 2000 ETF | put | New | 50,000 | $4K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2024 → Q1 2025
| RINGCENTRAL INC (RNG 0 03/01/25) | NOTE 3/0 · principal | Sold out | 45,000 | $44Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,241 | $6.0B | NVDA, SPY, SPYG, SPYV, AAPL |
| Q1 2026 | 208 | $652.2M | NVDA, AAPL, META, AVGO, AMD |
| Q4 2025 | 908 | $3.2B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2025 | 867 | $3.0B | NVDA, SPY, QQQ, BKLN, AAPL |
| Q2 2025 | 823 | $2.6B | NVDA, SPY, QQQ, BKLN, GLD |
| Q1 2025 | 630 | $1.6B | SPY, NVDA, GLD, BKLN, QQQ |
| Q4 2024 | 610 | $1.8B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2024 | 629 | $1.9B | NVDA, SPY, QQQ, AAPL, BKLN |
| Q2 2024 | 624 | $1.8B | NVDA, QQQ, SPY, AAPL, BKLN |
| Q1 2024 | 627 | $1.7B | SPY, NVDA, BKLN, QQQ, AAPL |