Diversify Advisory Services, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Diversify Advisory Services, LLC reported 610 stock positions worth $1.8 billion. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 9.5% of the portfolio, followed by Nvidia (NVDA, 7.1%) and Invesco QQQ Trust Series 1 (QQQ, 5.7%). Compared with Q3 2024, it opened 69 new positions, sold out of 88, added to 175 and reduced 344. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +60%) and the biggest sale iShares MSCI India ETF (INDA, shares −99%).
- Most Recent 13F
- Q2 2026
- Location
- SANDY, UT
- CIK
- 0002021232
- Portfolio Value
- $1.8B (Q4 2024)
- SEC Filing
- 0001085146-25-000251 ↗ filed Jan 16, 2025
Holdings Value
Holdings 610 stocks · $1.8B
| SPY SS SPDR S&P 500 ETF Trust-US | 9.50% | 296,604 | $172.2M | Add +59.8% |
| NVDA Nvidia Corp. | 7.12% | 950,314 | $129.2M | Reduce -2.7% |
| QQQ Invesco QQQ Trust Series 1 | 5.67% | 202,800 | $102.9M | Add +34.3% |
| BKLN Invesco Senior Loan ETF | 4.29% | 3,687,906 | $77.8M | Add +22.0% |
| AAPL Apple Inc. | 3.38% | 258,823 | $61.3M | Reduce -10.2% |
| GLD SPDR Gold Shares | 3.28% | 239,355 | $59.4M | Add +446.0% |
| SPHY SS SPDR P High Yield ETF | 3.12% | 2,413,215 | $56.5M | Add +22.4% |
| META Meta Platforms Inc. Class A | 2.75% | 81,027 | $49.9M | Reduce -3.7% |
| AMZN Amazon.com Inc. | 2.19% | 181,003 | $39.6M | Reduce -1.9% |
| MSFT Microsoft Corp. | 2.14% | 92,795 | $38.9M | Add +1.4% |
| VOO Vanguard S&P 500 ETF | 1.70% | 57,841 | $30.9M | Add +21.9% |
| GOOGL Alphabet Inc. Class A | 1.43% | 135,200 | $26.0M | Add +8.3% |
| IVV iShares Core S&P 500 ETF | 1.24% | 38,517 | $22.5M | Reduce -1.5% |
| COST Costco Wholesale Corp. | 1.23% | 23,751 | $22.3M | Add +1.1% |
| AVGO Broadcom Inc. | 1.17% | 94,768 | $21.3M | Add +49.8% |
| GOOG Alphabet Inc. Class C | 1.12% | 105,549 | $20.4M | Reduce -8.0% |
| AMD Advanced Micro Devices | 1.11% | 174,177 | $20.2M | Add +50.9% |
| ET Energy Transfer LP | 0.98% | 917,815 | $17.8M | Add +1.2% |
| TSM Taiwan Semiconductor-SP ADR | 0.94% | 81,747 | $17.0M | Add +78.3% |
| SNOW Snowflake Inc. | 0.90% | 100,284 | $16.3M | Add +7.4% |
| PANW Palo Alto Networks Inc. | 0.87% | 90,740 | $15.7M | Reduce -5.2% |
| SM SM Energy Co. | 0.83% | 349,268 | $15.1M | Add +3.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.78% | 161,887 | $14.2M | Add +10.9% |
| TSLA Tesla Inc. | 0.70% | 32,164 | $12.7M | Add +3.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.61% | 219,084 | $11.0M | Reduce -0.2% |
| ITA iShares U.S. Aerospace & Def | 0.60% | 74,807 | $10.9M | Add +4.6% |
| OPBK Op Bancorp | 0.59% | 736,600 | $10.8M | No change |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.58% | 233,357 | $10.4M | Reduce -4.0% |
| SOFI Sofi Technologies Inc. | 0.49% | 630,170 | $8.9M | Reduce -22.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.45% | 28,382 | $8.2M | Add +3.3% |
| XLE SS Energy Select Sector | 0.44% | 89,632 | $7.9M | Reduce -3.0% |
| V Visa Inc. Class A | 0.43% | 25,420 | $7.8M | Reduce -11.8% |
| XLI SS Industrial Select Sector | 0.42% | 58,568 | $7.7M | Add +704.3% |
| JNJ Johnson & Johnson | 0.42% | 53,481 | $7.6M | Reduce -7.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.41% | 83,992 | $7.4M | Add +1.3% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.38% | 202,839 | $6.9M | Reduce -16.7% |
| VMBS Vanguard Mortgage-Backed Sec | 0.37% | 149,921 | $6.7M | Add +3.3% |
| AFRM Affirm Holdings Inc. | 0.36% | 116,743 | $6.5M | Add +8.7% |
| JPM JPMorgan Chase & Co. | 0.35% | 26,279 | $6.3M | Reduce -15.6% |
| JAAA Janus Henderson Aaa Clo ETF | 0.34% | 122,205 | $6.2M | Reduce -33.1% |
| SGOV iShares 0-3 Month Treasury B | 0.32% | 58,405 | $5.9M | Add +3.1% |
| TLN Talen Energy Corp. | 0.32% | 26,121 | $5.8M | New |
| QUAL iShares MSCI USA Quality Fac | 0.32% | 32,752 | $5.8M | Add +6.8% |
| ARM Arm Holdings PLC-ADR | 0.31% | 40,344 | $5.7M | New |
| BSCP Invesco Bulletshares 2025 CB | 0.30% | 265,703 | $5.5M | Reduce -6.9% |
| XLK SS Technology Select Sector | 0.30% | 23,429 | $5.4M | Reduce -8.4% |
| VWO Vanguard Ftse Emerging Marke | 0.29% | 124,520 | $5.3M | Reduce -6.0% |
| KD Kyndryl Holdings Inc. | 0.29% | 144,490 | $5.3M | New |
| IVW iShares S&P 500 Growth ETF | 0.28% | 51,080 | $5.2M | Reduce -12.1% |
| LMT Lockheed Martin Corp. | 0.28% | 10,951 | $5.1M | Reduce -9.3% |
| SMCI Super Micro Computer Inc. | 0.28% | 156,852 | $5.1M | New |
| GOVT iShares US Treasury Bond ETF | 0.28% | 228,337 | $5.1M | Add +6.6% |
| IEI iShares 3-7 Year Treasury Bo | 0.28% | 44,175 | $5.1M | Reduce -16.6% |
| ROST Ross Stores Inc. | 0.28% | 33,380 | $5.1M | Reduce -3.5% |
| LLY Eli Lilly & Co. | 0.27% | 6,114 | $4.9M | Reduce -31.4% |
| CVX Chevron Corp. | 0.27% | 31,546 | $4.8M | Reduce -18.8% |
| KO The Coca-Cola Co. | 0.27% | 79,004 | $4.8M | Reduce -15.2% |
| USIG iShares Broad Usd Investment | 0.24% | 88,050 | $4.4M | Add +5.4% |
| PYPL PayPal Holdings Inc. | 0.24% | 52,301 | $4.4M | Reduce -15.0% |
| IAU iShares Gold Trust | 0.24% | 84,666 | $4.3M | Reduce -6.3% |
| RSP Invesco S&P 500 Equal Weight | 0.23% | 24,509 | $4.2M | Reduce -25.6% |
| VEA Vanguard Ftse Developed ETF | 0.23% | 88,866 | $4.2M | Reduce -13.3% |
| APP AppLovin Corp. Class A | 0.23% | 13,253 | $4.2M | Reduce -14.8% |
| VZ Verizon Communications Inc. | 0.23% | 109,890 | $4.2M | Reduce -25.1% |
| BKMC BNY Mellon US M/C Core ETF | 0.23% | 40,579 | $4.1M | Reduce -34.9% |
| CSCO Cisco Systems Inc. | 0.23% | 69,835 | $4.1M | Reduce -20.8% |
| PMAR Innovator U.S. Equity Power | 0.22% | 99,703 | $4.0M | Reduce -18.0% |
| PULS Pgim Ultra Short Bond ETF | 0.22% | 80,189 | $4.0M | Add +5.8% |
| ISRG Intuitive Surgical Inc. | 0.22% | 7,227 | $4.0M | Add +42.4% |
| VXUS Vanguard Total Intl Stock | 0.22% | 67,932 | $4.0M | Add +32.7% |
| PM Philip Morris International | 0.21% | 32,228 | $3.8M | Reduce -26.4% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.20% | 73,186 | $3.7M | Reduce -11.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 80,980 | $3.7M | Reduce -18.0% |
| BSCQ Invesco Bulletshares 2026 CB | 0.20% | 186,528 | $3.6M | Add +5.0% |
| XOM Exxon Mobil Corp. | 0.20% | 33,403 | $3.6M | Reduce -20.1% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.19% | 137,033 | $3.4M | Reduce -3.9% |
| UNH Unitedhealth Group Inc. | 0.18% | 6,283 | $3.3M | Reduce -25.3% |
| MO Altria Group Inc. | 0.18% | 64,044 | $3.3M | Reduce -1.9% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.18% | 35,528 | $3.3M | Add +153.5% |
| EFG iShares MSCI Eafe Growth ETF | 0.18% | 33,420 | $3.2M | Reduce -12.2% |
| EFV iShares MSCI Eafe Value ETF | 0.18% | 61,989 | $3.2M | Add +20.4% |
| TLT iShares 20+ Year Treasury BD | 0.18% | 37,149 | $3.2M | Add +16.3% |
| ABBV Abbvie Inc. | 0.17% | 18,105 | $3.2M | Reduce -26.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 7,160 | $3.2M | Reduce -13.5% |
| LRGF iShares US Equity Factor ETF | 0.17% | 52,466 | $3.1M | Add +11.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.17% | 28,601 | $3.1M | Reduce -20.0% |
| ZS Zscaler Inc. | 0.17% | 16,321 | $3.1M | Add +18.6% |
| PG The Procter & Gamble Co. | 0.17% | 19,538 | $3.1M | Reduce -14.4% |
| QYLD Global X Nasd 100 Cov Call | 0.17% | 170,012 | $3.1M | Add +0.5% |
| MA Mastercard Inc. Class A | 0.17% | 6,073 | $3.1M | Reduce -12.4% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.17% | 69,275 | $3.1M | Reduce -24.9% |
| IJH iShares Core S&P Midcap ETF | 0.17% | 48,657 | $3.0M | Add +14.1% |
| SCHW Schwab (charles) Corp. | 0.17% | 41,314 | $3.0M | Reduce -2.3% |
| BND Vanguard Total Bond Market | 0.16% | 41,723 | $3.0M | Reduce -70.0% |
| SPIB SS SPDR P Int C Corp. ETF | 0.16% | 89,964 | $2.9M | Add +2.3% |
| SCHX Schwab US Large-Cap ETF | 0.16% | 125,675 | $2.9M | Reduce -67.1% |
| VGLT Vanguard Long-Term Treasury | 0.16% | 53,303 | $2.9M | Add +25.9% |
| HD Home Depot Inc. | 0.16% | 7,386 | $2.9M | Reduce -12.8% |
| MBB iShares MBS ETF | 0.16% | 31,756 | $2.9M | Reduce -12.6% |
| IXUS iShares Core Intl Stock ETF | 0.16% | 43,817 | $2.9M | Reduce -30.3% |
Options reported separately and not counted above: QQQ calls ($7K).
Other holdings (1): bonds, preferreds, convertibles and warrants · $44K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RINGCENTRAL INC (RNG 0 03/01/25) | NOTE 3/0 · principal | 45,000 | $44K | No change |
Total filed on the 13F, all lines: $1.8B.
Portfolio Sells Q3 2024 → Q4 2024
| INDA iShares MSCI India ETF | Reduce -99.0% | 0.02% | −2.26 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -97.7% | 0.03% | −1.48 |
| IWM iShares Russell 2000 ETF | Reduce -90.2% | 0.12% | −1.09 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -92.0% | 0.05% | −0.58 |
| VCIT Vanguard Int-Term Corporate | Reduce -79.2% | 0.15% | −0.56 |
| PFE Pfizer Inc. | Reduce -86.7% | 0.08% | −0.55 |
| PINK Simplify Health Care ETF | Sold out | 0.00% | −0.52 |
| NVDA Nvidia Corp. | Reduce -2.7% | 7.12% | −0.42 |
| BND Vanguard Total Bond Market | Reduce -70.0% | 0.16% | −0.38 |
| VAL Valaris Ltd. | Sold out | 0.00% | −0.37 |
| EEM iShares MSCI Emerging Market | Sold out | 0.00% | −0.36 |
| BABA Alibaba Group Holding-SP ADR | Sold out | 0.00% | −0.28 |
| AAPL Apple Inc. | Reduce -10.2% | 3.38% | −0.28 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -91.4% | 0.02% | −0.26 |
| JD Jd.com Inc.-ADR | Sold out | 0.00% | −0.25 |
| BSCO Invesco Bulletshares 2024 CB | Sold out | 0.00% | −0.25 |
| BIDU Baidu Inc. - Spon ADR | Sold out | 0.00% | −0.21 |
| IBDP iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.18 |
| ADBE Adobe Inc. | Reduce -50.5% | 0.12% | −0.17 |
| LLY Eli Lilly & Co. | Reduce -31.4% | 0.27% | −0.17 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -33.1% | 0.34% | −0.16 |
| BKMC BNY Mellon US M/C Core ETF | Reduce -34.9% | 0.23% | −0.12 |
| AGG iShares Core U.S. Aggregate | Reduce -72.7% | 0.04% | −0.12 |
| PEP Pepsico Inc. | Reduce -56.2% | 0.07% | −0.12 |
| BXSL Blackstone Secured Lending F | Reduce -74.2% | 0.04% | −0.11 |
| IBM Intl Business Machines Corp. | Reduce -53.6% | 0.08% | −0.10 |
| NKE Nike Inc. Class B | Reduce -72.3% | 0.03% | −0.10 |
| PM Philip Morris International | Reduce -26.4% | 0.21% | −0.10 |
| XLV SS Health Care Select Sector | Reduce -42.7% | 0.12% | −0.10 |
| PANW Palo Alto Networks Inc. | Reduce -5.2% | 0.87% | −0.10 |
| VZ Verizon Communications Inc. | Reduce -25.1% | 0.23% | −0.10 |
| UPS United Parcel Service Class B | Reduce -64.0% | 0.05% | −0.10 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -16.7% | 0.38% | −0.10 |
| DT Dynatrace Inc. | Sold out | 0.00% | −0.09 |
| LMT Lockheed Martin Corp. | Reduce -9.3% | 0.28% | −0.09 |
| APD Air Products & Chemicals Inc. | Reduce -51.3% | 0.07% | −0.09 |
| JNJ Johnson & Johnson | Reduce -7.4% | 0.42% | −0.09 |
| ORCL Oracle Corp. | Reduce -38.2% | 0.11% | −0.09 |
| RSP Invesco S&P 500 Equal Weight | Reduce -25.6% | 0.23% | −0.08 |
| KO The Coca-Cola Co. | Reduce -15.2% | 0.27% | −0.08 |
| MC Moelis & Co. Class A | Reduce -59.1% | 0.06% | −0.08 |
| IXUS iShares Core Intl Stock ETF | Reduce -30.3% | 0.16% | −0.08 |
| AMGN Amgen Inc. | Reduce -32.3% | 0.11% | −0.08 |
| ATO Atmos Energy Corp. | Reduce -57.4% | 0.06% | −0.08 |
| ACWX iShares MSCI Acwi Ex US ETF | Reduce -63.8% | 0.04% | −0.08 |
| UNH Unitedhealth Group Inc. | Reduce -25.3% | 0.18% | −0.08 |
| MCD McDonald's Corp. | Reduce -36.6% | 0.11% | −0.08 |
| BX Blackstone Inc. | Reduce -40.0% | 0.12% | −0.08 |
| XOM Exxon Mobil Corp. | Reduce -20.1% | 0.20% | −0.08 |
| ABBV Abbvie Inc. | Reduce -26.3% | 0.17% | −0.07 |
Portfolio Buys Q3 2024 → Q4 2024
| SPY SS SPDR S&P 500 ETF Trust-US | Add +59.8% | 9.50% | +3.67 |
| GLD SPDR Gold Shares | Add +446.0% | 3.28% | +2.68 |
| QQQ Invesco QQQ Trust Series 1 | Add +34.3% | 5.67% | +1.65 |
| BKLN Invesco Senior Loan ETF | Add +22.0% | 4.29% | +0.87 |
| SPHY SS SPDR P High Yield ETF | Add +22.4% | 3.12% | +0.60 |
| AVGO Broadcom Inc. | Add +49.8% | 1.17% | +0.56 |
| TSM Taiwan Semiconductor-SP ADR | Add +78.3% | 0.94% | +0.45 |
| XLI SS Industrial Select Sector | Add +704.3% | 0.42% | +0.37 |
| TSLA Tesla Inc. | Add +3.7% | 0.70% | +0.34 |
| VOO Vanguard S&P 500 ETF | Add +21.9% | 1.70% | +0.33 |
| GOOGL Alphabet Inc. Class A | Add +8.3% | 1.43% | +0.32 |
| TLN Talen Energy Corp. | New | 0.32% | +0.32 |
| SNOW Snowflake Inc. | Add +7.4% | 0.90% | +0.32 |
| ARM Arm Holdings PLC-ADR | New | 0.31% | +0.31 |
| KD Kyndryl Holdings Inc. | New | 0.29% | +0.29 |
| SMCI Super Micro Computer Inc. | New | 0.28% | +0.28 |
| ET Energy Transfer LP | Add +1.2% | 0.98% | +0.18 |
| AMD Advanced Micro Devices | Add +50.9% | 1.11% | +0.16 |
| PROSHARES TR | New | 0.15% | +0.15 |
| OKTA Okta Inc. | New | 0.13% | +0.13 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +10.9% | 0.78% | +0.12 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +153.5% | 0.18% | +0.11 |
| AFRM Affirm Holdings Inc. | Add +8.7% | 0.36% | +0.10 |
| COST Costco Wholesale Corp. | Add +1.1% | 1.23% | +0.10 |
| IGM iShares Expanded Tech Sector | New | 0.08% | +0.08 |
| ISRG Intuitive Surgical Inc. | Add +42.4% | 0.22% | +0.08 |
| PINS Pinterest Inc. Class A | Add +211.3% | 0.11% | +0.08 |
| XYZ Block Inc. | New | 0.07% | +0.07 |
| SM SM Energy Co. | Add +3.3% | 0.83% | +0.07 |
| ELF Elf Beauty Inc. | Add +356.1% | 0.07% | +0.06 |
| CME Cme Group Inc. | New | 0.05% | +0.05 |
| BSCR Invesco Bulletshares 2027 CB | New | 0.05% | +0.05 |
| VOOV Vanguard S&P 500 Value ETF | New | 0.05% | +0.05 |
| SNPS Synopsys Inc. | New | 0.05% | +0.05 |
| PLTR Palantir Technologies Inc. Class A | Add +29.1% | 0.09% | +0.05 |
| VXUS Vanguard Total Intl Stock | Add +32.7% | 0.22% | +0.04 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | New | 0.04% | +0.04 |
| MSFT Microsoft Corp. | Add +1.4% | 2.14% | +0.04 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.04% | +0.04 |
| WTPI Wisdomtree Equity Premium Inc. | New | 0.04% | +0.04 |
| CSGP Costar Group Inc. | New | 0.03% | +0.03 |
| GMAR FT Vest US Equity Moderate B | New | 0.03% | +0.03 |
| BIDD iShares International Divide | New | 0.03% | +0.03 |
| ZS Zscaler Inc. | Add +18.6% | 0.17% | +0.03 |
| VST Vistra Corp. | Add +62.3% | 0.06% | +0.03 |
| XLC SS Comm Select Sector SPDR | Add +48.1% | 0.09% | +0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +31.6% | 0.11% | +0.03 |
| VRT Vertiv Holdings Co. Class A | New | 0.03% | +0.03 |
| RIVN Rivian Automotive Inc. Class A | New | 0.03% | +0.03 |
| WDAY Workday Inc. Class A | Add +17.9% | 0.16% | +0.03 |
Options Activity Q3 2024 → Q4 2024
| CAR Avis Budget Group Inc. | put | Sold out | 3,000 | $211Kbefore exit |
| QQQ Invesco QQQ Trust Series 1 | call | New | 43,500 | $7K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q3 2024 → Q4 2024
| HTZWW Hertz Global Hldgs Inc. -CW51 | *W EXP 06/30/205 | Sold out | 14,874 | $28Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,241 | $6.0B | NVDA, SPY, SPYG, SPYV, AAPL |
| Q1 2026 | 208 | $652.2M | NVDA, AAPL, META, AVGO, AMD |
| Q4 2025 | 908 | $3.2B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2025 | 867 | $3.0B | NVDA, SPY, QQQ, BKLN, AAPL |
| Q2 2025 | 823 | $2.6B | NVDA, SPY, QQQ, BKLN, GLD |
| Q1 2025 | 630 | $1.6B | SPY, NVDA, GLD, BKLN, QQQ |
| Q4 2024 | 610 | $1.8B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2024 | 629 | $1.9B | NVDA, SPY, QQQ, AAPL, BKLN |
| Q2 2024 | 624 | $1.8B | NVDA, QQQ, SPY, AAPL, BKLN |
| Q1 2024 | 627 | $1.7B | SPY, NVDA, BKLN, QQQ, AAPL |