First Foundation Advisors
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 10, 2024), First Foundation Advisors reported 431 stock positions worth $2.5 billion. Its top holding was Microsoft (MSFT) at 18.0% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 4.5%) and Alphabet Class C (GOOG, 3.7%). Compared with Q4 2023, it opened 32 new positions, sold out of 30, added to 147 and reduced 170. The biggest buy was JPMorgan Equity Premium Inco (JEPI, shares +92%) and the biggest sale Kroger (KR, shares −98%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.5B (Q1 2024)
- SEC Filing
- 0001086763-24-000010 ↗ filed May 10, 2024
Holdings Value
Holdings 431 stocks · $2.5B
| MSFT Microsoft Corp. | 17.97% | 1,066,315 | $448.6M | Reduce -1.2% |
| IVV iShares Core S&P 500 ETF | 4.51% | 214,170 | $112.6M | Add +19.7% |
| GOOG Alphabet Inc. Class C | 3.73% | 611,848 | $93.2M | Reduce -3.8% |
| MOAT Vaneck Morningstar Wide Moat | 3.67% | 1,019,331 | $91.6M | Add +57.8% |
| JEPI JPMorgan Equity Premium Inco | 2.79% | 1,203,095 | $69.6M | Add +91.9% |
| AMZN Amazon.com Inc. | 2.79% | 385,691 | $69.6M | Reduce -2.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.42% | 143,915 | $60.5M | Reduce -3.5% |
| AAPL Apple Inc. | 2.39% | 347,525 | $59.6M | Add +31.4% |
| IEFA iShares Core MSCI Eafe ETF | 2.25% | 757,968 | $56.3M | Add +12.4% |
| UPS United Parcel Service Class B | 2.15% | 360,828 | $53.6M | Reduce -0.9% |
| GSLC Goldman Activebeta US LC ETF | 2.03% | 489,165 | $50.8M | Add +8.8% |
| PWZ Invesco California Amt-Free | 1.68% | 1,682,055 | $41.8M | Add +38.8% |
| GSIE Goldman Sachs Activebeta Int | 1.50% | 1,091,924 | $37.4M | Add +13.7% |
| IWR iShares Russell Mid-Cap ETF | 1.42% | 421,140 | $35.4M | Add +5.8% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.33% | 844,240 | $33.2M | Add +53.1% |
| AMD Advanced Micro Devices | 1.33% | 183,553 | $33.1M | Reduce -0.3% |
| CMF iShares California Muni Bond | 1.28% | 556,424 | $32.0M | Add +34.3% |
| JPM JPMorgan Chase & Co. | 1.14% | 142,034 | $28.4M | Reduce -3.9% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 1.10% | 251,810 | $27.4M | Add +103.7% |
| UBER Uber Technologies Inc. | 1.07% | 346,901 | $26.7M | Reduce -7.6% |
| MA Mastercard Inc. Class A | 1.03% | 53,272 | $25.7M | Reduce -6.3% |
| IEMG iShares Core MSCI Emerging | 1.02% | 491,898 | $25.4M | Add +11.8% |
| GSSC Goldman Sachs Activebeta US | 1.00% | 381,803 | $25.0M | Add +9.3% |
| UNH Unitedhealth Group Inc. | 1.00% | 50,382 | $24.9M | Reduce -2.1% |
| PM Philip Morris International | 0.90% | 245,410 | $22.5M | Reduce -23.0% |
| SCHW Schwab (charles) Corp. | 0.89% | 306,703 | $22.2M | Reduce -13.9% |
| SU Suncor Energy Inc. | 0.89% | 600,627 | $22.2M | Reduce -5.3% |
| COR Cencora Inc. | 0.88% | 89,970 | $21.9M | Reduce -8.9% |
| AGG iShares Core U.S. Aggregate | 0.85% | 216,815 | $21.2M | Add +54.7% |
| CP Canadian Pacific Kansas City | 0.83% | 234,604 | $20.7M | Reduce -7.7% |
| QCOM Qualcomm Inc. | 0.81% | 119,777 | $20.3M | Reduce -8.1% |
| AMAT Applied Materials Inc. | 0.80% | 96,790 | $20.0M | Reduce -2.9% |
| IWM iShares Russell 2000 ETF | 0.78% | 93,136 | $19.6M | Add +3.3% |
| LOW Lowe's Cos Inc. | 0.77% | 75,840 | $19.3M | Reduce -8.2% |
| APH Amphenol Corp. Class A | 0.70% | 150,709 | $17.4M | Reduce -6.2% |
| CVX Chevron Corp. | 0.69% | 109,955 | $17.3M | Reduce -7.4% |
| AGGY Wisdomtree Yield Enhanced US | 0.69% | 397,460 | $17.2M | Add +41.7% |
| NVDA Nvidia Corp. | 0.68% | 18,765 | $17.0M | Add +5.7% |
| IWF iShares Russell 1000 Growth | 0.66% | 49,166 | $16.6M | Add +143.4% |
| ACN Accenture PLC Class A | 0.64% | 45,986 | $15.9M | Reduce -5.9% |
| AZN Astrazeneca PLC-Spons ADR | 0.61% | 223,169 | $15.1M | Add +34.1% |
| ITOT iShares Core S&P Total U.S. | 0.56% | 121,656 | $14.0M | Reduce -7.0% |
| GEM Goldman Sachs Activebeta Em | 0.53% | 423,191 | $13.3M | Add +6.8% |
| IEF iShares 7-10 Year Treasury B | 0.53% | 139,704 | $13.2M | Add +31.5% |
| IAU iShares Gold Trust | 0.52% | 311,792 | $13.1M | Reduce -2.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.52% | 24,891 | $13.0M | Add +0.9% |
| REXR Rexford Industrial Realty Inc. | 0.52% | 256,298 | $12.9M | Add +2.7% |
| CME Cme Group Inc. | 0.50% | 58,418 | $12.6M | Reduce -28.8% |
| RSP Invesco S&P 500 Equal Weight | 0.50% | 73,111 | $12.4M | Add +1.1% |
| GAL SS Global Allocation ETF | 0.47% | 273,835 | $11.8M | Add +10.4% |
| BN Brookfield Corp. | 0.47% | 279,244 | $11.7M | Reduce -8.4% |
| LIN Linde PLC | 0.47% | 25,157 | $11.7M | Reduce -9.3% |
| TXN Texas Instruments Inc. | 0.47% | 66,822 | $11.6M | Reduce -0.0% |
| COST Costco Wholesale Corp. | 0.46% | 15,843 | $11.6M | Add +5.3% |
| DHR Danaher Corp. | 0.46% | 46,462 | $11.6M | Reduce -25.6% |
| XCEM Columbia Em Core Ex-China | 0.43% | 341,917 | $10.6M | Add +456.4% |
| CSCO Cisco Systems Inc. | 0.41% | 205,747 | $10.3M | Reduce -18.8% |
| META Meta Platforms Inc. Class A | 0.39% | 20,020 | $9.7M | Add +2.4% |
| LH Laboratory CRP of Amer Hldgs | 0.39% | 44,189 | $9.7M | Reduce -24.8% |
| XOM Exxon Mobil Corp. | 0.38% | 80,829 | $9.4M | Add +338.6% |
| AVGO Broadcom Inc. | 0.36% | 6,873 | $9.1M | Add +1.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.36% | 73,481 | $9.0M | Reduce -19.1% |
| VOO Vanguard S&P 500 ETF | 0.32% | 16,522 | $7.9M | Reduce -15.6% |
| PZA Invesco National Amt-Free Mu | 0.31% | 327,428 | $7.8M | Add +117.9% |
| NEE Nextera Energy Inc. | 0.31% | 120,046 | $7.7M | Reduce -3.5% |
| BUR Burford Capital Ltd. | 0.30% | 474,232 | $7.6M | No change |
| AON Aon PLC Class A | 0.29% | 21,714 | $7.2M | Reduce -4.3% |
| GOOGL Alphabet Inc. Class A | 0.29% | 47,883 | $7.2M | Reduce -3.9% |
| JNJ Johnson & Johnson | 0.29% | 45,002 | $7.1M | Add +13.3% |
| V Visa Inc. Class A | 0.21% | 18,887 | $5.3M | Reduce -8.5% |
| ADBE Adobe Inc. | 0.20% | 9,953 | $5.0M | Add +6.9% |
| EFA iShares MSCI Eafe ETF | 0.20% | 61,576 | $4.9M | Reduce -0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.20% | 48,339 | $4.9M | Add +2.4% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.19% | 153,150 | $4.8M | New |
| INTU Intuit Inc. | 0.18% | 6,931 | $4.5M | Add +6.4% |
| O Realty Income Corp. | 0.17% | 80,720 | $4.4M | Reduce -4.4% |
| PFE Pfizer Inc. | 0.17% | 155,951 | $4.3M | Add +15.3% |
| HD Home Depot Inc. | 0.17% | 11,278 | $4.3M | Add +5.0% |
| CTAS Cintas Corp. | 0.16% | 5,976 | $4.1M | Add +2.2% |
| TLF Tandy Leather Factory Inc. | 0.15% | 826,712 | $3.8M | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.15% | 6 | $3.8M | No change |
| AOR iShares Core 60/40 Balanced | 0.15% | 66,109 | $3.7M | Add +9.7% |
| NOW ServiceNow Inc. | 0.15% | 4,792 | $3.7M | Add +3.3% |
| TPL Texas Pacific Land Corp. | 0.15% | 6,279 | $3.6M | Add +55.3% |
| LULU Lululemon Athletica Inc. | 0.14% | 9,218 | $3.6M | Add +8.0% |
| TCHP T Rowe Price Blue Chip Growt | 0.14% | 100,862 | $3.6M | Add +0.3% |
| VNQ Vanguard Real Estate ETF | 0.14% | 40,490 | $3.5M | Add +16.5% |
| RC Ready Capital Corp. | 0.14% | 380,993 | $3.5M | Add +1.3% |
| VEEV Veeva Systems Inc. Class A | 0.13% | 14,387 | $3.3M | Add +7.8% |
| ASML ASML Holding NV-NY Reg SHS | 0.13% | 3,383 | $3.3M | Add +11.1% |
| ADI Analog Devices Inc. | 0.13% | 16,009 | $3.2M | Add +5.8% |
| SHYD Vaneck SH Hi YLD Muni | 0.12% | 138,674 | $3.1M | Reduce -21.1% |
| KEYS Keysight Technologies Inc. | 0.12% | 19,787 | $3.1M | Add +5.1% |
| REGN Regeneron Pharmaceuticals | 0.12% | 3,109 | $3.0M | Add +1.6% |
| FTNT Fortinet Inc. | 0.12% | 43,309 | $3.0M | Add +18.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 6,578 | $2.9M | Reduce -7.7% |
| MSCI MSCI Inc. | 0.12% | 5,148 | $2.9M | Add +8.1% |
| SPGI S&P Global Inc. | 0.11% | 6,736 | $2.9M | Add +7.9% |
| BLK BlackRock Finance Inc. | 0.11% | 3,347 | $2.8M | Add +8.4% |
| PECO Phillips Edison & Company Inc. | 0.11% | 77,312 | $2.8M | Reduce -11.5% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $2.4M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 1,343 | $1.6M | Reduce -33.7% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 661 | $789K | Reduce -1.2% |
Total filed on the 13F, all lines: $2.5B.
Portfolio Sells Q4 2023 → Q1 2024
| KR Kroger Co. | Reduce -98.0% | 0.01% | −0.57 |
| MSFT Microsoft Corp. | Reduce -1.2% | 17.97% | −0.55 |
| PM Philip Morris International | Reduce -23.0% | 0.90% | −0.47 |
| UPS United Parcel Service Class B | Reduce -0.9% | 2.15% | −0.47 |
| GOOG Alphabet Inc. Class C | Reduce -3.8% | 3.73% | −0.36 |
| CME Cme Group Inc. | Reduce -28.8% | 0.50% | −0.28 |
| UNH Unitedhealth Group Inc. | Reduce -2.1% | 1.00% | −0.24 |
| SCHW Schwab (charles) Corp. | Reduce -13.9% | 0.89% | −0.23 |
| DEO Diageo PLC-Sponsored ADR | Reduce -68.8% | 0.09% | −0.23 |
| LH Laboratory CRP of Amer Hldgs | Reduce -24.8% | 0.39% | −0.22 |
| DHR Danaher Corp. | Reduce -25.6% | 0.46% | −0.20 |
| CSCO Cisco Systems Inc. | Reduce -18.8% | 0.41% | −0.17 |
| ACN Accenture PLC Class A | Reduce -5.9% | 0.64% | −0.14 |
| PG The Procter & Gamble Co. | Reduce -62.0% | 0.07% | −0.12 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -66.9% | 0.05% | −0.12 |
| CVX Chevron Corp. | Reduce -7.4% | 0.69% | −0.11 |
| JMST JPM Ultra-Short Muni Income | Reduce -47.7% | 0.09% | −0.11 |
| BN Brookfield Corp. | Reduce -8.4% | 0.47% | −0.09 |
| CP Canadian Pacific Kansas City | Reduce -7.7% | 0.83% | −0.09 |
| MA Mastercard Inc. Class A | Reduce -6.3% | 1.03% | −0.08 |
| ACI Albertsons Cos Inc. Class A | Sold out | 0.00% | −0.08 |
| VOO Vanguard S&P 500 ETF | Reduce -15.6% | 0.32% | −0.07 |
| EQC Equity Commonwealth | Sold out | 0.00% | −0.07 |
| ITOT iShares Core S&P Total U.S. | Reduce -7.0% | 0.56% | −0.07 |
| LOW Lowe's Cos Inc. | Reduce -8.2% | 0.77% | −0.06 |
| GILD Gilead Sciences Inc. | Reduce -31.3% | 0.07% | −0.06 |
| RTO Rentokil Initial PLC-SP ADR | Reduce -41.2% | 0.07% | −0.06 |
| TXN Texas Instruments Inc. | Reduce -0.0% | 0.47% | −0.05 |
| SHYD Vaneck SH Hi YLD Muni | Reduce -21.1% | 0.12% | −0.05 |
| TSLA Tesla Inc. | Reduce -19.6% | 0.05% | −0.05 |
| LIN Linde PLC | Reduce -9.3% | 0.47% | −0.05 |
| COR Cencora Inc. | Reduce -8.9% | 0.88% | −0.05 |
| RRC Range Resources Corp. | Sold out | 0.00% | −0.05 |
| DIAL Columbia Divers Fix Inc. ETF | Reduce -48.4% | 0.04% | −0.05 |
| IAU iShares Gold Trust | Reduce -2.9% | 0.52% | −0.05 |
| QCOM Qualcomm Inc. | Reduce -8.1% | 0.81% | −0.05 |
| O Realty Income Corp. | Reduce -4.4% | 0.17% | −0.05 |
| SU Suncor Energy Inc. | Reduce -5.3% | 0.89% | −0.04 |
| FCNCA First Citizens Bcshs Class A | Sold out | 0.00% | −0.04 |
| NEE Nextera Energy Inc. | Reduce -3.5% | 0.31% | −0.04 |
| PECO Phillips Edison & Company Inc. | Reduce -11.5% | 0.11% | −0.03 |
| V Visa Inc. Class A | Reduce -8.5% | 0.21% | −0.03 |
| VRIG Invesco Variable Rate Invest | Sold out | 0.00% | −0.03 |
| REM iShares Mortgage Real Estate | Reduce -29.8% | 0.05% | −0.03 |
| APH Amphenol Corp. Class A | Reduce -6.2% | 0.70% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -3.9% | 0.29% | −0.03 |
| BE Bloom Energy Corp. Class A | Reduce -7.6% | 0.04% | −0.03 |
| BA The Boeing Co. | Reduce -3.1% | 0.04% | −0.02 |
| SII Sprott Inc. | Sold out | 0.00% | −0.02 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Sold out | 0.00% | −0.02 |
Portfolio Buys Q4 2023 → Q1 2024
| JEPI JPMorgan Equity Premium Inco | Add +91.9% | 2.79% | +1.21 |
| MOAT Vaneck Morningstar Wide Moat | Add +57.8% | 3.67% | +1.17 |
| IVV iShares Core S&P 500 ETF | Add +19.7% | 4.51% | +0.61 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +103.7% | 1.10% | +0.47 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Add +53.1% | 1.33% | +0.38 |
| IWF iShares Russell 1000 Growth | Add +143.4% | 0.66% | +0.38 |
| XCEM Columbia Em Core Ex-China | Add +456.4% | 0.43% | +0.34 |
| PWZ Invesco California Amt-Free | Add +38.8% | 1.68% | +0.29 |
| XOM Exxon Mobil Corp. | Add +338.6% | 0.38% | +0.29 |
| NVDA Nvidia Corp. | Add +5.7% | 0.68% | +0.28 |
| AGG iShares Core U.S. Aggregate | Add +54.7% | 0.85% | +0.22 |
| DJP Ipath Bloomberg Commodity Inc. | New | 0.19% | +0.19 |
| CMF iShares California Muni Bond | Add +34.3% | 1.28% | +0.19 |
| PZA Invesco National Amt-Free Mu | Add +117.9% | 0.31% | +0.15 |
| AGGY Wisdomtree Yield Enhanced US | Add +41.7% | 0.69% | +0.13 |
| GSLC Goldman Activebeta US LC ETF | Add +8.8% | 2.03% | +0.11 |
| AZN Astrazeneca PLC-Spons ADR | Add +34.1% | 0.61% | +0.09 |
| IEFA iShares Core MSCI Eafe ETF | Add +12.4% | 2.25% | +0.09 |
| META Meta Platforms Inc. Class A | Add +2.4% | 0.39% | +0.07 |
| GSIE Goldman Sachs Activebeta Int | Add +13.7% | 1.50% | +0.07 |
| AAPL Apple Inc. | Add +31.4% | 2.39% | +0.06 |
| IEF iShares 7-10 Year Treasury B | Add +31.5% | 0.53% | +0.06 |
| TPL Texas Pacific Land Corp. | Add +55.3% | 0.15% | +0.05 |
| JYNT The Joint Corp. | Add +18.8% | 0.11% | +0.03 |
| JPST JPMorgan Ultra-Short Income | Add +94.4% | 0.08% | +0.03 |
| MUB iShares National Muni Bond E | Add +60.0% | 0.10% | +0.03 |
| ASML ASML Holding NV-NY Reg SHS | Add +11.1% | 0.13% | +0.03 |
| NOC Northrop Grumman Corp. | Add +102.2% | 0.06% | +0.03 |
| BAX Baxter International Inc. | New | 0.02% | +0.02 |
| FTNT Fortinet Inc. | Add +18.9% | 0.12% | +0.02 |
| AVGO Broadcom Inc. | Add +1.1% | 0.36% | +0.02 |
| VEEV Veeva Systems Inc. Class A | Add +7.8% | 0.13% | +0.02 |
| RSPG Invesco S&P 500 Equal Weight | New | 0.02% | +0.02 |
| MCD McDonald's Corp. | Add +50.8% | 0.07% | +0.02 |
| COST Costco Wholesale Corp. | Add +5.3% | 0.46% | +0.01 |
| APPF Appfolio Inc. Class A | New | 0.01% | +0.01 |
| JPRE JPMorgan Realty Income ETF | New | 0.01% | +0.01 |
| SUSA iShares ESG Optimized MSCI U | Add +38.8% | 0.04% | +0.01 |
| IWP iShares Russell Mid-Cap Grow | Add +19.6% | 0.07% | +0.01 |
| DFAS Dimensional US Small Cap ETF | New | 0.01% | +0.01 |
| FDVV Fidelity High Dividend ETF | New | 0.01% | +0.01 |
| IVW iShares S&P 500 Growth ETF | Add +22.9% | 0.05% | +0.01 |
| EFV iShares MSCI Eafe Value ETF | Add +38.5% | 0.04% | +0.01 |
| MRK Merck & Co. Inc. | Add +4.2% | 0.08% | +0.01 |
| NSIT Insight Enterprises Inc. | New | 0.01% | +0.01 |
| ABBV Abbvie Inc. | Add +8.3% | 0.07% | +0.01 |
| CAT Caterpillar Inc. | Add +4.8% | 0.06% | +0.01 |
| IVE iShares S&P 500 Value ETF | Add +41.5% | 0.03% | +0.01 |
| SYK Stryker Corp. | Add +49.5% | 0.02% | +0.01 |
| AZO AutoZone Inc. | New | 0.01% | +0.01 |
Notes & Other Activity Q4 2023 → Q1 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Reduce -33.7% | 1,343 | $1.6M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Reduce -1.2% | 661 | $789K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |