First Foundation Advisors
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), First Foundation Advisors reported 353 stock positions worth $2.7 billion. Its top holding was Microsoft (MSFT) at 17.0% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 5.3%) and Vaneck Morningstar Wide Moat (MOAT, 3.9%). Compared with Q2 2024, it opened 20 new positions, sold out of 96, added to 109 and reduced 167. The biggest buy was iShares Core MSCI Eafe ETF (IEFA, shares +7%) and the biggest sale Microsoft (MSFT, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.7B (Q3 2024)
- SEC Filing
- 0001086763-24-000021 ↗ filed Nov 14, 2024
Holdings Value
Holdings 353 stocks · $2.7B
| MSFT Microsoft Corp. | 17.00% | 1,048,018 | $451.0M | Reduce -1.4% |
| IVV iShares Core S&P 500 ETF | 5.31% | 244,087 | $140.8M | Add +2.0% |
| MOAT Vaneck Morningstar Wide Moat | 3.88% | 1,061,491 | $102.9M | Reduce -1.2% |
| GOOG Alphabet Inc. Class C | 3.53% | 559,940 | $93.6M | Reduce -7.7% |
| JEPI JPMorgan Equity Premium Inco | 3.24% | 1,444,729 | $86.0M | Add +2.5% |
| AAPL Apple Inc. | 2.89% | 329,448 | $76.8M | Reduce -2.8% |
| IEFA iShares Core MSCI Eafe ETF | 2.73% | 926,381 | $72.3M | Add +7.1% |
| AMZN Amazon.com Inc. | 2.61% | 371,590 | $69.2M | Reduce -4.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.34% | 134,598 | $61.9M | Reduce -5.5% |
| GSLC Goldman Activebeta US LC ETF | 2.12% | 498,900 | $56.3M | Add +0.5% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.65% | 1,053,886 | $43.8M | Add +2.6% |
| UPS United Parcel Service Class B | 1.65% | 320,274 | $43.7M | Reduce -7.7% |
| IWR iShares Russell Mid-Cap ETF | 1.56% | 469,235 | $41.4M | Add +7.8% |
| GSIE Goldman Sachs Activebeta Int | 1.52% | 1,117,916 | $40.4M | Reduce -0.0% |
| PWZ Invesco California Amt-Free | 1.42% | 1,504,361 | $37.7M | Reduce -3.5% |
| GSSC Goldman Sachs Activebeta US | 1.36% | 518,478 | $36.0M | Reduce -0.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 1.28% | 300,611 | $34.0M | Add +14.0% |
| CMF iShares California Muni Bond | 1.19% | 545,023 | $31.7M | Reduce -3.0% |
| AMD Advanced Micro Devices | 1.14% | 184,156 | $30.2M | Add +0.8% |
| IEMG iShares Core MSCI Emerging | 1.12% | 519,233 | $29.8M | Add +0.1% |
| AGG iShares Core U.S. Aggregate | 1.06% | 276,977 | $28.0M | Add +9.7% |
| JPM JPMorgan Chase & Co. | 1.05% | 131,845 | $27.8M | Reduce -4.8% |
| PM Philip Morris International | 0.94% | 205,892 | $25.0M | Reduce -14.0% |
| MA Mastercard Inc. Class A | 0.89% | 47,942 | $23.7M | Reduce -7.8% |
| IWM iShares Russell 2000 ETF | 0.88% | 105,748 | $23.4M | Add +4.4% |
| IWF iShares Russell 1000 Growth | 0.85% | 60,119 | $22.6M | Add +2.9% |
| NVDA Nvidia Corp. | 0.85% | 185,622 | $22.5M | Reduce -4.5% |
| UBER Uber Technologies Inc. | 0.84% | 294,900 | $22.2M | Reduce -12.1% |
| AMAT Applied Materials Inc. | 0.74% | 97,042 | $19.6M | Reduce -4.8% |
| SU Suncor Energy Inc. | 0.74% | 530,696 | $19.6M | Reduce -7.0% |
| AGGY Wisdomtree Yield Enhanced US | 0.73% | 433,695 | $19.4M | Add +4.7% |
| QCOM Qualcomm Inc. | 0.71% | 111,001 | $18.9M | Add +0.3% |
| SCHW Schwab (charles) Corp. | 0.69% | 282,830 | $18.3M | Reduce -6.9% |
| UNH Unitedhealth Group Inc. | 0.68% | 30,962 | $18.1M | Reduce -12.0% |
| COR Cencora Inc. | 0.67% | 79,392 | $17.9M | Reduce -6.5% |
| APH Amphenol Corp. Class A | 0.67% | 272,351 | $17.7M | Reduce -6.7% |
| IEF iShares 7-10 Year Treasury B | 0.65% | 175,527 | $17.2M | Add +8.4% |
| CP Canadian Pacific Kansas City | 0.63% | 193,878 | $16.6M | Reduce -13.6% |
| AZN Astrazeneca PLC-Spons ADR | 0.60% | 204,412 | $15.9M | Reduce -9.9% |
| IAU iShares Gold Trust | 0.59% | 316,334 | $15.7M | Reduce -0.7% |
| XCEM Columbia Em Core Ex-China | 0.57% | 460,512 | $15.0M | Add +20.3% |
| GAL SS Global Allocation ETF | 0.57% | 329,262 | $15.0M | Add +12.3% |
| ITOT iShares Core S&P Total U.S. | 0.55% | 117,112 | $14.7M | Add +1.2% |
| LOW Lowe's Cos Inc. | 0.53% | 51,934 | $14.1M | Reduce -28.7% |
| CVX Chevron Corp. | 0.53% | 95,332 | $14.0M | Reduce -12.1% |
| ACN Accenture PLC Class A | 0.53% | 39,532 | $14.0M | Reduce -23.6% |
| RSP Invesco S&P 500 Equal Weight | 0.52% | 77,359 | $13.9M | Add +1.6% |
| CME Cme Group Inc. | 0.52% | 62,805 | $13.9M | Add +12.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.51% | 23,698 | $13.6M | Reduce -2.8% |
| GEM Goldman Sachs Activebeta Em | 0.49% | 373,894 | $13.1M | Reduce -14.5% |
| COST Costco Wholesale Corp. | 0.48% | 14,307 | $12.7M | Reduce -12.5% |
| AON Aon PLC Class A | 0.45% | 34,470 | $11.9M | Reduce -4.5% |
| META Meta Platforms Inc. Class A | 0.44% | 20,526 | $11.7M | Reduce -7.4% |
| REXR Rexford Industrial Realty Inc. | 0.43% | 226,300 | $11.4M | Reduce -8.6% |
| DHR Danaher Corp. | 0.40% | 37,687 | $10.5M | Reduce -11.8% |
| BN Brookfield Corp. | 0.37% | 185,981 | $9.9M | Reduce -23.3% |
| TXN Texas Instruments Inc. | 0.34% | 44,013 | $9.1M | Reduce -11.2% |
| XOM Exxon Mobil Corp. | 0.33% | 75,660 | $8.9M | Reduce -7.0% |
| LIN Linde PLC | 0.33% | 18,470 | $8.8M | Reduce -18.3% |
| NEE Nextera Energy Inc. | 0.33% | 103,620 | $8.8M | Reduce -7.6% |
| JNJ Johnson & Johnson | 0.31% | 50,725 | $8.2M | Reduce -0.4% |
| PZA Invesco National Amt-Free Mu | 0.30% | 329,638 | $8.0M | Add +6.5% |
| VOO Vanguard S&P 500 ETF | 0.30% | 15,064 | $7.9M | Reduce -7.1% |
| IWP iShares Russell Mid-Cap Grow | 0.30% | 66,791 | $7.8M | Reduce -0.0% |
| GOOGL Alphabet Inc. Class A | 0.28% | 45,392 | $7.5M | Reduce -4.1% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.28% | 230,141 | $7.4M | Add +9.3% |
| PLD Prologis Inc. | 0.28% | 58,500 | $7.4M | Add +50.5% |
| LH Labcorp Holdings Inc. | 0.26% | 31,028 | $6.9M | Reduce -20.8% |
| CSCO Cisco Systems Inc. | 0.25% | 123,899 | $6.6M | Reduce -38.6% |
| NOW ServiceNow Inc. | 0.24% | 7,177 | $6.4M | Add +13.3% |
| BUR Burford Capital Ltd. | 0.24% | 475,147 | $6.3M | No change |
| PFE Pfizer Inc. | 0.22% | 202,937 | $5.9M | Add +16.2% |
| ADBE Adobe Inc. | 0.22% | 11,248 | $5.8M | Add +5.7% |
| JPRE JPMorgan Realty Income ETF | 0.21% | 109,841 | $5.6M | Add +20.1% |
| CTAS Cintas Corp. | 0.21% | 27,110 | $5.6M | Add +8.0% |
| FTNT Fortinet Inc. | 0.20% | 67,734 | $5.3M | Add +35.0% |
| CSGP Costar Group Inc. | 0.19% | 67,768 | $5.1M | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 52,860 | $5.1M | Reduce -23.8% |
| INTU Intuit Inc. | 0.18% | 7,776 | $4.8M | Add +3.1% |
| EFA iShares MSCI Eafe ETF | 0.18% | 57,525 | $4.8M | Reduce -2.1% |
| V Visa Inc. Class A | 0.18% | 17,320 | $4.8M | Reduce -6.2% |
| HD Home Depot Inc. | 0.17% | 11,304 | $4.6M | Add +2.2% |
| O Realty Income Corp. | 0.17% | 70,175 | $4.5M | Reduce -7.8% |
| KEYS Keysight Technologies Inc. | 0.17% | 27,867 | $4.4M | Add +32.7% |
| VNQ Vanguard Real Estate ETF | 0.17% | 45,086 | $4.4M | Reduce -1.0% |
| AOR iShares Core 60/40 Balanced | 0.16% | 72,101 | $4.3M | Add +9.3% |
| SPGI S&P Global Inc. | 0.16% | 8,170 | $4.2M | Add +12.8% |
| MELI MercadoLibre Inc. | 0.16% | 2,056 | $4.2M | New |
| VEEV Veeva Systems Inc. Class A | 0.16% | 19,920 | $4.2M | Add +22.7% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.16% | 6 | $4.1M | No change |
| MSCI MSCI Inc. | 0.15% | 6,641 | $3.9M | Add +18.3% |
| LULU Lululemon Athletica Inc. | 0.15% | 14,201 | $3.9M | Add +41.9% |
| ZTS Zoetis Inc. | 0.14% | 19,242 | $3.8M | Add +21.1% |
| PAYC Paycom Software Inc. | 0.14% | 22,274 | $3.7M | Add +110.5% |
| ASML ASML Holding NV-NY Reg SHS | 0.14% | 4,395 | $3.7M | Add +21.0% |
| TCHP T Rowe Price Blue Chip Growt | 0.14% | 92,110 | $3.7M | Reduce -5.9% |
| SCHX Schwab US Large-Cap ETF | 0.14% | 53,396 | $3.6M | Reduce -0.7% |
| BKNG Booking Holdings Inc. | 0.13% | 836 | $3.5M | Add +761.9% |
| SRLN SS Blackstone Sr Loan ETF | 0.13% | 83,352 | $3.5M | New |
| IDXX Idexx Laboratories Inc. | 0.13% | 6,860 | $3.5M | Add +33.0% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $2.4M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 1,306 | $1.7M | Reduce -2.1% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 594 | $756K | Reduce -5.1% |
Total filed on the 13F, all lines: $2.7B.
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -1.4% | 17.00% | −1.16 |
| GOOG Alphabet Inc. Class C | Reduce -7.7% | 3.53% | −0.73 |
| AVGO Broadcom Inc. | Reduce -75.9% | 0.11% | −0.31 |
| AMZN Amazon.com Inc. | Reduce -4.0% | 2.61% | −0.25 |
| AMAT Applied Materials Inc. | Reduce -4.8% | 0.74% | −0.18 |
| UPS United Parcel Service Class B | Reduce -7.7% | 1.65% | −0.17 |
| SCHW Schwab (charles) Corp. | Reduce -6.9% | 0.69% | −0.17 |
| TJX TJX Companies Inc. | Reduce -73.2% | 0.06% | −0.15 |
| ADI Analog Devices Inc. | Reduce -86.3% | 0.02% | −0.13 |
| CVX Chevron Corp. | Reduce -12.1% | 0.53% | −0.12 |
| CSCO Cisco Systems Inc. | Reduce -38.6% | 0.25% | −0.12 |
| UBER Uber Technologies Inc. | Reduce -12.1% | 0.84% | −0.10 |
| SU Suncor Energy Inc. | Reduce -7.0% | 0.74% | −0.09 |
| LOW Lowe's Cos Inc. | Reduce -28.7% | 0.53% | −0.08 |
| APH Amphenol Corp. Class A | Reduce -6.7% | 0.67% | −0.08 |
| POOL Pool Corp. | Sold out | 0.00% | −0.08 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -9.9% | 0.60% | −0.08 |
| ACN Accenture PLC Class A | Reduce -23.6% | 0.53% | −0.07 |
| DIS The Walt Disney Co. | Reduce -23.8% | 0.19% | −0.07 |
| NVDA Nvidia Corp. | Reduce -4.5% | 0.85% | −0.07 |
| COR Cencora Inc. | Reduce -6.5% | 0.67% | −0.06 |
| COST Costco Wholesale Corp. | Reduce -12.5% | 0.48% | −0.05 |
| GEM Goldman Sachs Activebeta Em | Reduce -14.5% | 0.49% | −0.05 |
| CP Canadian Pacific Kansas City | Reduce -13.6% | 0.63% | −0.05 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -40.9% | 0.07% | −0.05 |
| PWZ Invesco California Amt-Free | Reduce -3.5% | 1.42% | −0.05 |
| LIN Linde PLC | Reduce -18.3% | 0.33% | −0.05 |
| GOOGL Alphabet Inc. Class A | Reduce -4.1% | 0.28% | −0.05 |
| LH Labcorp Holdings Inc. | Reduce -20.8% | 0.26% | −0.04 |
| NFLX Netflix Inc. | Reduce -73.6% | 0.02% | −0.04 |
| JYNT The Joint Corp. | Reduce -19.6% | 0.07% | −0.04 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -38.6% | 0.07% | −0.04 |
| CREATIVE MEDIA & CMNTY TR | Reduce -73.4% | 0.00% | −0.03 |
| MCD McDonald's Corp. | Reduce -50.3% | 0.04% | −0.03 |
| CMF iShares California Muni Bond | Reduce -3.0% | 1.19% | −0.03 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.03 |
| TXN Texas Instruments Inc. | Reduce -11.2% | 0.34% | −0.03 |
| MUB iShares National Muni Bond E | Reduce -22.7% | 0.09% | −0.03 |
| LRCX Lam Research Corp. | Reduce -7.0% | 0.06% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -7.0% | 0.33% | −0.02 |
| JPST JPMorgan Ultra-Short Income | Reduce -49.2% | 0.02% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -4.8% | 1.05% | −0.02 |
| PDI PIMCO Dynamic Income Fund | Reduce -43.0% | 0.04% | −0.02 |
| XYLD Global X S&P 500 Cove Call E | Reduce -64.0% | 0.01% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -31.9% | 0.05% | −0.02 |
| MGM MGM Resorts International | Sold out | 0.00% | −0.01 |
| RC Ready Capital Corp. | Reduce -4.7% | 0.10% | −0.01 |
| JEPQ JPM Nasdaq Equity Premium | Sold out | 0.00% | −0.01 |
| DHR Danaher Corp. | Reduce -11.8% | 0.40% | −0.01 |
| REM iShares Mortgage Real Estate | Reduce -33.3% | 0.03% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| IEFA iShares Core MSCI Eafe ETF | Add +7.1% | 2.73% | +0.32 |
| IVV iShares Core S&P 500 ETF | Add +2.0% | 5.31% | +0.30 |
| IWR iShares Russell Mid-Cap ETF | Add +7.8% | 1.56% | +0.21 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +14.0% | 1.28% | +0.20 |
| CSGP Costar Group Inc. | New | 0.19% | +0.19 |
| JEPI JPMorgan Equity Premium Inco | Add +2.5% | 3.24% | +0.19 |
| MELI MercadoLibre Inc. | New | 0.16% | +0.16 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Add +2.6% | 1.65% | +0.15 |
| SRLN SS Blackstone Sr Loan ETF | New | 0.13% | +0.13 |
| ANET Arista Networks Inc. | Add +24252.8% | 0.13% | +0.13 |
| AGG iShares Core U.S. Aggregate | Add +9.7% | 1.06% | +0.12 |
| BKNG Booking Holdings Inc. | Add +761.9% | 0.13% | +0.12 |
| ULTA Ulta Beauty Inc. | Add +4836.4% | 0.12% | +0.11 |
| CPRT Copart Inc. | New | 0.11% | +0.11 |
| PLD Prologis Inc. | Add +50.5% | 0.28% | +0.11 |
| CME Cme Group Inc. | Add +12.2% | 0.52% | +0.10 |
| XCEM Columbia Em Core Ex-China | Add +20.3% | 0.57% | +0.10 |
| GSLC Goldman Activebeta US LC ETF | Add +0.5% | 2.12% | +0.09 |
| IWM iShares Russell 2000 ETF | Add +4.4% | 0.88% | +0.09 |
| FTNT Fortinet Inc. | Add +35.0% | 0.20% | +0.08 |
| PAYC Paycom Software Inc. | Add +110.5% | 0.14% | +0.08 |
| SGOV iShares 0-3 Month Treasury B | Add +736.3% | 0.09% | +0.08 |
| GAL SS Global Allocation ETF | Add +12.3% | 0.57% | +0.08 |
| IEF iShares 7-10 Year Treasury B | Add +8.4% | 0.65% | +0.07 |
| EW Edwards Lifesciences Corp. | Add +336.3% | 0.10% | +0.07 |
| BIIB Biogen Inc. | New | 0.06% | +0.06 |
| IEMG iShares Core MSCI Emerging | Add +0.1% | 1.12% | +0.06 |
| KEYS Keysight Technologies Inc. | Add +32.7% | 0.17% | +0.06 |
| JPRE JPMorgan Realty Income ETF | Add +20.1% | 0.21% | +0.06 |
| BIP Brookfield Infrastructure Pa | Add +57.8% | 0.11% | +0.05 |
| NOW ServiceNow Inc. | Add +13.3% | 0.24% | +0.05 |
| AGGY Wisdomtree Yield Enhanced US | Add +4.7% | 0.73% | +0.05 |
| VEEV Veeva Systems Inc. Class A | Add +22.7% | 0.16% | +0.04 |
| RSP Invesco S&P 500 Equal Weight | Add +1.6% | 0.52% | +0.04 |
| MSCI MSCI Inc. | Add +18.3% | 0.15% | +0.04 |
| CTAS Cintas Corp. | Add +8.0% | 0.21% | +0.04 |
| ZTS Zoetis Inc. | Add +21.1% | 0.14% | +0.04 |
| IWF iShares Russell 1000 Growth | Add +2.9% | 0.85% | +0.04 |
| SPGI S&P Global Inc. | Add +12.8% | 0.16% | +0.04 |
| IDXX Idexx Laboratories Inc. | Add +33.0% | 0.13% | +0.03 |
| PFE Pfizer Inc. | Add +16.2% | 0.22% | +0.03 |
| BOND PIMCO Active Bond Exchange-T | New | 0.03% | +0.03 |
| DGRO iShares Core Dividend Growth | Add +33.8% | 0.11% | +0.03 |
| LULU Lululemon Athletica Inc. | Add +41.9% | 0.15% | +0.03 |
| DAL Delta Air Lines Inc. | New | 0.03% | +0.03 |
| ITOT iShares Core S&P Total U.S. | Add +1.2% | 0.55% | +0.03 |
| HD Home Depot Inc. | Add +2.2% | 0.17% | +0.03 |
| NRP Natural Resource Partners LP | New | 0.03% | +0.03 |
| DJP Ipath Bloomberg Commodity Inc. | Add +9.3% | 0.28% | +0.02 |
| PZA Invesco National Amt-Free Mu | Add +6.5% | 0.30% | +0.02 |
Notes & Other Activity Q2 2024 → Q3 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Reduce -2.1% | 1,306 | $1.7M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Reduce -5.1% | 594 | $756K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |