First Foundation Advisors
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 14, 2025), First Foundation Advisors reported 327 stock positions worth $2.7 billion. Its top holding was Microsoft (MSFT) at 18.9% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.8%) and Alphabet Class C (GOOG, 3.2%). Compared with Q1 2025, it opened 21 new positions, sold out of 23, added to 119 and reduced 130. The biggest buy was Nvidia (NVDA, shares +1%) and the biggest sale Vaneck Morningstar Wide Moat (MOAT, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.7B (Q2 2025)
- SEC Filing
- 0001086763-25-000012 ↗ filed Aug 14, 2025
Holdings Value
Holdings 327 stocks · $2.7B
| MSFT Microsoft Corp. | 18.87% | 1,022,931 | $508.8M | Reduce -0.6% |
| IVV iShares Core S&P 500 ETF | 6.84% | 297,084 | $184.5M | Add +1.5% |
| GOOG Alphabet Inc. Class C | 3.20% | 485,989 | $86.2M | Reduce -4.4% |
| IEFA iShares Core MSCI Eafe ETF | 3.14% | 1,015,223 | $84.8M | Add +2.1% |
| MOAT Vaneck Morningstar Wide Moat | 3.05% | 876,292 | $82.2M | Reduce -17.9% |
| JEPI JPMorgan Equity Premium Inco | 3.02% | 1,430,764 | $81.3M | Reduce -4.8% |
| AMZN Amazon.com Inc. | 2.71% | 333,463 | $73.2M | Reduce -3.5% |
| AAPL Apple Inc. | 2.38% | 313,304 | $64.3M | Add +0.1% |
| GSLC Goldman Activebeta US LC ETF | 2.26% | 502,401 | $61.0M | Reduce -2.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.16% | 119,847 | $58.2M | Reduce -1.8% |
| IWR iShares Russell Mid-Cap ETF | 1.70% | 499,719 | $46.0M | Reduce -0.2% |
| GSIE Goldman Sachs Activebeta Int | 1.53% | 1,036,921 | $41.1M | Add +5.9% |
| GSSC Goldman Sachs Activebeta US | 1.44% | 564,889 | $38.8M | Reduce -5.4% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.40% | 930,275 | $37.8M | Reduce -8.2% |
| AGG iShares Core U.S. Aggregate | 1.33% | 361,547 | $35.9M | Reduce -0.5% |
| IEMG iShares Core MSCI Emerging | 1.32% | 592,731 | $35.6M | Reduce -0.1% |
| JPM JPMorgan Chase & Co. | 1.25% | 116,285 | $33.7M | Reduce -3.5% |
| NVDA Nvidia Corp. | 1.20% | 204,680 | $32.3M | Add +0.9% |
| CMF iShares California Muni Bond | 1.08% | 521,518 | $29.1M | Reduce -1.1% |
| IWF iShares Russell 1000 Growth | 0.97% | 61,333 | $26.0M | Reduce -11.8% |
| AMD Advanced Micro Devices | 0.96% | 181,819 | $25.8M | Add +0.6% |
| IWM iShares Russell 2000 ETF | 0.94% | 118,075 | $25.5M | Reduce -3.1% |
| JPRE JPMorgan Realty Income ETF | 0.93% | 525,032 | $25.0M | Add +6.7% |
| MA Mastercard Inc. Class A | 0.88% | 42,011 | $23.6M | Reduce -4.7% |
| APH Amphenol Corp. Class A | 0.83% | 226,267 | $22.3M | Reduce -8.8% |
| PWZ Invesco California Amt-Free | 0.82% | 952,878 | $22.2M | Reduce -14.6% |
| IAU iShares Gold Trust | 0.82% | 353,713 | $22.1M | Reduce -4.8% |
| UPS United Parcel Service Class B | 0.81% | 217,299 | $21.9M | Reduce -28.9% |
| UBER Uber Technologies Inc. | 0.79% | 228,488 | $21.3M | Reduce -8.5% |
| PM Philip Morris International | 0.76% | 112,802 | $20.5M | Reduce -11.5% |
| SCHW Schwab (charles) Corp. | 0.71% | 211,248 | $19.3M | Reduce -4.6% |
| QCOM Qualcomm Inc. | 0.70% | 119,079 | $19.0M | Add +0.4% |
| META Meta Platforms Inc. Class A | 0.63% | 23,005 | $17.0M | Add +3.2% |
| SRLN SS Blackstone Sr Loan ETF | 0.62% | 403,498 | $16.8M | Reduce -6.5% |
| COR Cencora Inc. | 0.60% | 53,637 | $16.1M | Reduce -9.9% |
| RSP Invesco S&P 500 Equal Weight | 0.60% | 88,482 | $16.1M | Add +12.0% |
| SU Suncor Energy Inc. | 0.59% | 424,370 | $15.9M | Reduce -6.5% |
| COST Costco Wholesale Corp. | 0.57% | 15,455 | $15.3M | Add +1.5% |
| GAL SS Global Allocation ETF | 0.56% | 319,672 | $15.0M | Reduce -0.7% |
| AGGY Wisdomtree Yield Enhanced US | 0.56% | 343,803 | $15.0M | Reduce -4.1% |
| IEF iShares 7-10 Year Treasury B | 0.55% | 154,794 | $14.8M | Reduce -2.0% |
| AMAT Applied Materials Inc. | 0.54% | 79,536 | $14.6M | Reduce -15.0% |
| ITOT iShares Core S&P Total U.S. | 0.48% | 96,161 | $13.0M | Reduce -0.6% |
| GEM Goldman Sachs Activebeta Em | 0.46% | 330,790 | $12.3M | Add +2.5% |
| CP Canadian Pacific Kansas City | 0.44% | 150,904 | $12.0M | Reduce -1.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.41% | 17,840 | $11.0M | Reduce -13.2% |
| IWP iShares Russell Mid-Cap Grow | 0.39% | 75,063 | $10.4M | Add +22.2% |
| LOW Lowe's Cos Inc. | 0.38% | 46,667 | $10.4M | Add +7.6% |
| QUAL iShares MSCI USA Quality Fac | 0.38% | 55,846 | $10.2M | Add +23.7% |
| SGOV iShares 0-3 Month Treasury B | 0.36% | 95,510 | $9.6M | Reduce -2.7% |
| AZN Astrazeneca PLC-Spons ADR | 0.35% | 136,479 | $9.5M | Reduce -17.9% |
| CME Cme Group Inc. | 0.34% | 33,625 | $9.3M | Reduce -16.4% |
| JNJ Johnson & Johnson | 0.32% | 56,560 | $8.6M | Add +16.0% |
| FTNT Fortinet Inc. | 0.32% | 80,750 | $8.5M | Reduce -0.3% |
| XCEM Columbia Em Core Ex-China | 0.31% | 246,547 | $8.4M | Reduce -21.4% |
| NOW ServiceNow Inc. | 0.30% | 7,943 | $8.2M | Reduce -1.5% |
| ACN Accenture PLC Class A | 0.30% | 27,265 | $8.1M | Reduce -17.5% |
| XYLD Global X S&P 500 Cove Call E | 0.30% | 209,125 | $8.1M | Add +897.3% |
| BN Brookfield Corp. | 0.30% | 131,162 | $8.1M | Reduce -11.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.29% | 63,756 | $7.9M | Add +2.8% |
| CTAS Cintas Corp. | 0.27% | 33,124 | $7.4M | Reduce -2.3% |
| VOO Vanguard S&P 500 ETF | 0.27% | 12,748 | $7.2M | Add +4.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.27% | 65,411 | $7.2M | Reduce -2.9% |
| VEEV Veeva Systems Inc. Class A | 0.26% | 24,560 | $7.1M | Add +0.1% |
| INTU Intuit Inc. | 0.26% | 8,910 | $7.0M | Add +2.6% |
| MELI MercadoLibre Inc. | 0.26% | 2,668 | $7.0M | Add +1.6% |
| GOOGL Alphabet Inc. Class A | 0.26% | 39,329 | $6.9M | Reduce -4.2% |
| PLD Prologis Inc. | 0.25% | 63,983 | $6.7M | Add +8.5% |
| SHYD Vaneck SH Hi YLD Muni | 0.24% | 291,846 | $6.6M | Add +104.2% |
| PAYC Paycom Software Inc. | 0.24% | 27,833 | $6.4M | Reduce -1.7% |
| MOTE Vaneck Morningstar ESG Moat | 0.23% | 227,881 | $6.3M | New |
| BKNG Booking Holdings Inc. | 0.23% | 1,078 | $6.2M | Add +3.5% |
| TXN Texas Instruments Inc. | 0.23% | 29,421 | $6.1M | Reduce -5.3% |
| V Visa Inc. Class A | 0.22% | 16,707 | $5.9M | Add +13.1% |
| XOM Exxon Mobil Corp. | 0.21% | 52,489 | $5.7M | Reduce -3.5% |
| ADBE Adobe Inc. | 0.21% | 14,537 | $5.6M | Add +9.8% |
| IVW iShares S&P 500 Growth ETF | 0.21% | 50,876 | $5.6M | Add +52.0% |
| ASML ASML Holding NV-NY Reg SHS | 0.21% | 6,957 | $5.6M | Add +4.1% |
| MPWR Monolithic Power Systems Inc. | 0.21% | 7,614 | $5.6M | Add +6.7% |
| LIN Linde PLC | 0.21% | 11,836 | $5.6M | Reduce -6.8% |
| EFA iShares MSCI Eafe ETF | 0.21% | 62,023 | $5.5M | Add +14.0% |
| NEE Nextera Energy Inc. | 0.20% | 76,152 | $5.3M | Reduce -5.3% |
| LH Labcorp Holdings Inc. | 0.19% | 19,123 | $5.0M | Reduce -16.2% |
| AVGO Broadcom Inc. | 0.18% | 17,499 | $4.8M | Add +32.4% |
| AON Aon PLC Class A | 0.18% | 13,481 | $4.8M | Reduce -15.9% |
| MSCI MSCI Inc. | 0.17% | 7,998 | $4.6M | Add +0.6% |
| IDXX Idexx Laboratories Inc. | 0.17% | 8,536 | $4.6M | Add +1.0% |
| ANET Arista Networks Inc. | 0.17% | 44,058 | $4.5M | Add +2.7% |
| BUR Burford Capital Ltd. | 0.17% | 315,358 | $4.5M | Reduce -18.1% |
| CSCO Cisco Systems Inc. | 0.17% | 64,732 | $4.5M | Reduce -7.0% |
| CVX Chevron Corp. | 0.16% | 31,059 | $4.4M | Add +9.4% |
| AOR iShares Core 60/40 Balanced | 0.16% | 72,206 | $4.4M | Add +0.3% |
| LLY Eli Lilly & Co. | 0.16% | 5,586 | $4.4M | Add +129.1% |
| PFE Pfizer Inc. | 0.16% | 177,769 | $4.3M | Reduce -3.8% |
| LULU Lululemon Athletica Inc. | 0.15% | 17,353 | $4.1M | Add +1.4% |
| DGRO iShares Core Dividend Growth | 0.15% | 62,670 | $4.0M | Add +12.8% |
| SCHX Schwab US Large-Cap ETF | 0.15% | 161,704 | $4.0M | No change |
| TCHP T Rowe Price Blue Chip Growt | 0.15% | 86,476 | $3.9M | Reduce -0.2% |
| ZTS Zoetis Inc. | 0.14% | 25,016 | $3.9M | Add +7.3% |
| CPRT Copart Inc. | 0.14% | 79,025 | $3.9M | Add +10.5% |
Options reported separately and not counted above: BRK.B calls ($530K).
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.7M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 860 | $1.0M | No change |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 577 | $700K | No change |
Total filed on the 13F, all lines: $2.7B.
Portfolio Sells Q1 2025 → Q2 2025
| MOAT Vaneck Morningstar Wide Moat | Reduce -17.9% | 3.05% | −0.78 |
| UPS United Parcel Service Class B | Reduce -28.9% | 0.81% | −0.56 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.8% | 2.16% | −0.49 |
| JEPI JPMorgan Equity Premium Inco | Reduce -4.8% | 3.02% | −0.48 |
| UNH Unitedhealth Group Inc. | Reduce -57.3% | 0.13% | −0.44 |
| PWZ Invesco California Amt-Free | Reduce -14.6% | 0.82% | −0.26 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -8.2% | 1.40% | −0.16 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -17.9% | 0.35% | −0.14 |
| AGG iShares Core U.S. Aggregate | Reduce -0.5% | 1.33% | −0.13 |
| CMF iShares California Muni Bond | Reduce -1.1% | 1.08% | −0.13 |
| SU Suncor Energy Inc. | Reduce -6.5% | 0.59% | −0.13 |
| ACN Accenture PLC Class A | Reduce -17.5% | 0.30% | −0.12 |
| MA Mastercard Inc. Class A | Reduce -4.7% | 0.88% | −0.11 |
| GSSC Goldman Sachs Activebeta US | Reduce -5.4% | 1.44% | −0.11 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -6.5% | 0.62% | −0.10 |
| CME Cme Group Inc. | Reduce -16.4% | 0.34% | −0.09 |
| AON Aon PLC Class A | Reduce -15.9% | 0.18% | −0.08 |
| SPGI S&P Global Inc. | Reduce -35.7% | 0.12% | −0.08 |
| COR Cencora Inc. | Reduce -9.9% | 0.60% | −0.08 |
| AGGY Wisdomtree Yield Enhanced US | Reduce -4.1% | 0.56% | −0.08 |
| IAU iShares Gold Trust | Reduce -4.8% | 0.82% | −0.07 |
| REXR Rexford Industrial Realty Inc. | Reduce -24.6% | 0.11% | −0.07 |
| DHR Danaher Corp. | Reduce -24.4% | 0.13% | −0.07 |
| XCEM Columbia Em Core Ex-China | Reduce -21.4% | 0.31% | −0.07 |
| IEF iShares 7-10 Year Treasury B | Reduce -2.0% | 0.55% | −0.06 |
| PM Philip Morris International | Reduce -11.5% | 0.76% | −0.06 |
| BRK.A Berkshire Hathaway Inc. Class A | Reduce -16.7% | 0.14% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -13.2% | 0.41% | −0.06 |
| IWF iShares Russell 1000 Growth | Reduce -11.8% | 0.97% | −0.06 |
| XOM Exxon Mobil Corp. | Reduce -3.5% | 0.21% | −0.05 |
| CSGP Costar Group Inc. | Reduce -23.8% | 0.12% | −0.05 |
| IWM iShares Russell 2000 ETF | Reduce -3.1% | 0.94% | −0.05 |
| SGOV iShares 0-3 Month Treasury B | Reduce -2.7% | 0.36% | −0.05 |
| GSLC Goldman Activebeta US LC ETF | Reduce -2.3% | 2.26% | −0.04 |
| BUR Burford Capital Ltd. | Reduce -18.1% | 0.17% | −0.04 |
| JMST JPM Ultra-Short Muni Income | Reduce -51.3% | 0.03% | −0.04 |
| GOOG Alphabet Inc. Class C | Reduce -4.4% | 3.20% | −0.04 |
| NEE Nextera Energy Inc. | Reduce -5.3% | 0.20% | −0.04 |
| LIN Linde PLC | Reduce -6.8% | 0.21% | −0.04 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -2.9% | 0.27% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -0.2% | 1.70% | −0.03 |
| PFE Pfizer Inc. | Reduce -3.8% | 0.16% | −0.03 |
| GAL SS Global Allocation ETF | Reduce -0.7% | 0.56% | −0.03 |
| LH Labcorp Holdings Inc. | Reduce -16.2% | 0.19% | −0.03 |
| PZA Invesco National Amt-Free Mu | Reduce -10.3% | 0.10% | −0.03 |
| TLF Tandy Leather Factory Inc. | Reduce -29.5% | 0.06% | −0.03 |
| VNQ Vanguard Real Estate ETF | Reduce -7.6% | 0.12% | −0.03 |
| O Realty Income Corp. | Reduce -4.5% | 0.14% | −0.02 |
| DJP Ipath Bloomberg Commodity Inc. | Reduce -1.3% | 0.14% | −0.02 |
| REGN Regeneron Pharmaceuticals | Reduce -1.6% | 0.06% | −0.02 |
Portfolio Buys Q1 2025 → Q2 2025
| NVDA Nvidia Corp. | Add +0.9% | 1.20% | +0.30 |
| XYLD Global X S&P 500 Cove Call E | Add +897.3% | 0.30% | +0.27 |
| MOTE Vaneck Morningstar ESG Moat | New | 0.23% | +0.23 |
| AMD Advanced Micro Devices | Add +0.6% | 0.96% | +0.20 |
| IVV iShares Core S&P 500 ETF | Add +1.5% | 6.84% | +0.14 |
| SHYD Vaneck SH Hi YLD Muni | Add +104.2% | 0.24% | +0.11 |
| META Meta Platforms Inc. Class A | Add +3.2% | 0.63% | +0.11 |
| MEDP Medpace Holdings Inc. | New | 0.11% | +0.11 |
| GSIE Goldman Sachs Activebeta Int | Add +5.9% | 1.53% | +0.10 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +1081.6% | 0.11% | +0.10 |
| IWP iShares Russell Mid-Cap Grow | Add +22.2% | 0.39% | +0.09 |
| AVGO Broadcom Inc. | Add +32.4% | 0.18% | +0.09 |
| IVW iShares S&P 500 Growth ETF | Add +52.0% | 0.21% | +0.08 |
| IEFA iShares Core MSCI Eafe ETF | Add +2.1% | 3.14% | +0.08 |
| LLY Eli Lilly & Co. | Add +129.1% | 0.16% | +0.08 |
| APP AppLovin Corp. Class A | New | 0.07% | +0.07 |
| VCIT Vanguard Int-Term Corporate | New | 0.07% | +0.07 |
| QUAL iShares MSCI USA Quality Fac | Add +23.7% | 0.38% | +0.06 |
| KNSL Kinsale Capital Group Inc. | New | 0.06% | +0.06 |
| INFL Horizon Kinetics Infl Benef | New | 0.06% | +0.06 |
| NYF iShares New York Muni Bond E | New | 0.05% | +0.05 |
| MELI MercadoLibre Inc. | Add +1.6% | 0.26% | +0.05 |
| DECK Deckers Outdoor Corp. | New | 0.05% | +0.05 |
| DIS The Walt Disney Co. | Add +2.8% | 0.29% | +0.04 |
| INTU Intuit Inc. | Add +2.6% | 0.26% | +0.04 |
| GE General Electric | Add +207.3% | 0.06% | +0.04 |
| RSP Invesco S&P 500 Equal Weight | Add +12.0% | 0.60% | +0.04 |
| MPWR Monolithic Power Systems Inc. | Add +6.7% | 0.21% | +0.04 |
| IWO iShares Russell 2000 Growth | Add +69.3% | 0.09% | +0.04 |
| IVE iShares S&P 500 Value ETF | Add +70.7% | 0.10% | +0.04 |
| PHG Koninklijke Philips NVR- NY | Add +242.8% | 0.06% | +0.04 |
| BKNG Booking Holdings Inc. | Add +3.5% | 0.23% | +0.04 |
| PG The Procter & Gamble Co. | Add +64.2% | 0.12% | +0.03 |
| IWN iShares Russell 2000 Value E | Add +87.1% | 0.07% | +0.03 |
| ORCL Oracle Corp. | Add +6.7% | 0.09% | +0.03 |
| ANET Arista Networks Inc. | Add +2.7% | 0.17% | +0.03 |
| VEEV Veeva Systems Inc. Class A | Add +0.1% | 0.26% | +0.03 |
| CRM Salesforce Inc. | Add +229.2% | 0.04% | +0.03 |
| COF Capital One Financial Corp. | New | 0.03% | +0.03 |
| TSLA Tesla Inc. | Add +36.9% | 0.08% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +23.1% | 0.06% | +0.03 |
| IQLT iShares MSCI International Q | Add +26.0% | 0.14% | +0.03 |
| ASML ASML Holding NV-NY Reg SHS | Add +4.1% | 0.21% | +0.03 |
| IDXX Idexx Laboratories Inc. | Add +1.0% | 0.17% | +0.03 |
| EFA iShares MSCI Eafe ETF | Add +14.0% | 0.21% | +0.02 |
| NFLX Netflix Inc. | Add +53.5% | 0.04% | +0.02 |
| GEM Goldman Sachs Activebeta Em | Add +2.5% | 0.46% | +0.02 |
| RTX RTX Corp. | Add +41.7% | 0.07% | +0.02 |
| MUB iShares National Muni Bond E | Add +41.8% | 0.09% | +0.02 |
| CAT Caterpillar Inc. | Add +53.2% | 0.05% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |