First Foundation Advisors
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 17, 2025), First Foundation Advisors reported 332 stock positions worth $2.7 billion. Its top holding was Microsoft (MSFT) at 19.2% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 7.2%) and Alphabet Class C (GOOG, 3.9%). Compared with Q2 2025, it opened 22 new positions, sold out of 17, added to 97 and reduced 158. The biggest buy was Oracle (ORCL, shares +433%) and the biggest sale iShares Core U.S. Aggregate (AGG, shares −49%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.7B (Q3 2025)
- SEC Filing
- 0001086763-25-000016 ↗ filed Nov 17, 2025
Holdings Value
Holdings 332 stocks · $2.7B
| MSFT Microsoft Corp. | 19.20% | 1,002,427 | $519.2M | Reduce -2.0% |
| IVV iShares Core S&P 500 ETF | 7.24% | 292,432 | $195.7M | Reduce -1.6% |
| GOOG Alphabet Inc. Class C | 3.92% | 434,876 | $105.9M | Reduce -10.5% |
| IEFA iShares Core MSCI Eafe ETF | 3.36% | 1,039,174 | $90.7M | Add +2.4% |
| JEPI JPMorgan Equity Premium Inco | 3.15% | 1,493,281 | $85.3M | Add +4.4% |
| MOAT Vaneck Morningstar Wide Moat | 2.93% | 799,817 | $79.3M | Reduce -8.7% |
| AAPL Apple Inc. | 2.84% | 301,315 | $76.7M | Reduce -3.8% |
| AMZN Amazon.com Inc. | 2.50% | 307,305 | $67.5M | Reduce -7.8% |
| GSLC Goldman Activebeta US LC ETF | 2.34% | 485,022 | $63.2M | Reduce -3.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.01% | 108,080 | $54.3M | Reduce -9.8% |
| IWR iShares Russell Mid-Cap ETF | 1.81% | 507,395 | $49.0M | Add +1.5% |
| GSIE Goldman Sachs Activebeta Int | 1.55% | 1,022,722 | $42.0M | Reduce -1.4% |
| IEMG iShares Core MSCI Emerging | 1.53% | 628,502 | $41.4M | Add +6.0% |
| GSSC Goldman Sachs Activebeta US | 1.38% | 499,941 | $37.4M | Reduce -11.5% |
| NVDA Nvidia Corp. | 1.36% | 196,489 | $36.7M | Reduce -4.0% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.35% | 805,201 | $36.6M | Reduce -13.4% |
| JPM JPMorgan Chase & Co. | 1.26% | 108,054 | $34.1M | Reduce -7.1% |
| AMD Advanced Micro Devices | 1.09% | 182,475 | $29.5M | Add +0.4% |
| IWM iShares Russell 2000 ETF | 1.07% | 119,955 | $29.0M | Add +1.6% |
| IAU iShares Gold Trust | 0.89% | 331,395 | $24.1M | Reduce -6.3% |
| IWF iShares Russell 1000 Growth | 0.87% | 50,111 | $23.5M | Reduce -18.3% |
| APH Amphenol Corp. Class A | 0.86% | 188,554 | $23.3M | Reduce -16.7% |
| UBER Uber Technologies Inc. | 0.80% | 221,997 | $21.7M | Reduce -2.8% |
| JPRE JPMorgan Realty Income ETF | 0.78% | 439,183 | $21.1M | Reduce -16.4% |
| MA Mastercard Inc. Class A | 0.77% | 36,806 | $20.9M | Reduce -12.4% |
| CMF iShares California Muni Bond | 0.73% | 346,927 | $19.8M | Reduce -33.5% |
| SCHW Schwab (charles) Corp. | 0.69% | 196,247 | $18.7M | Reduce -7.1% |
| AGG iShares Core U.S. Aggregate | 0.69% | 186,088 | $18.7M | Reduce -48.5% |
| PM Philip Morris International | 0.65% | 108,807 | $17.6M | Reduce -3.5% |
| ORCL Oracle Corp. | 0.64% | 61,986 | $17.4M | Add +432.6% |
| QCOM Qualcomm Inc. | 0.62% | 100,348 | $16.7M | Reduce -15.7% |
| RSP Invesco S&P 500 Equal Weight | 0.60% | 84,924 | $16.1M | Reduce -4.0% |
| UPS United Parcel Service Class B | 0.59% | 192,555 | $16.1M | Reduce -11.4% |
| META Meta Platforms Inc. Class A | 0.58% | 21,499 | $15.8M | Reduce -6.5% |
| GAL SS Global Allocation ETF | 0.57% | 316,174 | $15.5M | Reduce -1.1% |
| SU Suncor Energy Inc. | 0.57% | 365,702 | $15.3M | Reduce -13.8% |
| SRLN SS Blackstone Sr Loan ETF | 0.55% | 360,804 | $15.0M | Reduce -10.6% |
| GEM Goldman Sachs Activebeta Em | 0.55% | 362,608 | $14.8M | Add +9.6% |
| AGGY Wisdomtree Yield Enhanced US | 0.55% | 333,376 | $14.8M | Reduce -3.0% |
| COR Cencora Inc. | 0.53% | 45,975 | $14.4M | Reduce -14.3% |
| ITOT iShares Core S&P Total U.S. | 0.50% | 93,093 | $13.6M | Reduce -3.2% |
| COST Costco Wholesale Corp. | 0.50% | 14,536 | $13.5M | Reduce -6.0% |
| IEF iShares 7-10 Year Treasury B | 0.47% | 131,578 | $12.7M | Reduce -15.0% |
| PWZ Invesco California Amt-Free | 0.41% | 463,832 | $11.1M | Reduce -51.3% |
| LOW Lowe's Cos Inc. | 0.41% | 43,992 | $11.1M | Reduce -5.7% |
| CP Canadian Pacific Kansas City | 0.40% | 145,953 | $10.9M | Reduce -3.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.40% | 16,187 | $10.8M | Reduce -9.3% |
| QUAL iShares MSCI USA Quality Fac | 0.39% | 53,868 | $10.5M | Reduce -3.5% |
| JNJ Johnson & Johnson | 0.38% | 55,797 | $10.3M | Reduce -1.4% |
| XYLD Global X S&P 500 Cove Call E | 0.38% | 260,958 | $10.2M | Add +24.8% |
| AZN Astrazeneca PLC-Spons ADR | 0.37% | 131,963 | $10.1M | Reduce -3.3% |
| IWP iShares Russell Mid-Cap Grow | 0.35% | 67,305 | $9.6M | Reduce -10.3% |
| GOOGL Alphabet Inc. Class A | 0.35% | 38,902 | $9.5M | Reduce -1.1% |
| APP AppLovin Corp. Class A | 0.30% | 11,457 | $8.2M | Add +101.6% |
| BN Brookfield Corp. | 0.30% | 118,886 | $8.2M | Reduce -9.4% |
| CME Cme Group Inc. | 0.30% | 29,671 | $8.0M | Reduce -11.8% |
| AMAT Applied Materials Inc. | 0.29% | 38,871 | $8.0M | Reduce -51.1% |
| PLD Prologis Inc. | 0.29% | 69,482 | $8.0M | Add +8.6% |
| SGOV iShares 0-3 Month Treasury B | 0.29% | 78,425 | $7.9M | Reduce -17.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.28% | 67,251 | $7.7M | Add +5.5% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.27% | 64,702 | $7.2M | Reduce -1.1% |
| MEDP Medpace Holdings Inc. | 0.27% | 13,982 | $7.2M | Add +53.9% |
| SHYD Vaneck SH Hi YLD Muni | 0.25% | 299,030 | $6.8M | Add +2.5% |
| IVW iShares S&P 500 Growth ETF | 0.25% | 56,489 | $6.8M | Add +11.0% |
| ASML ASML Holding NV-NY Reg SHS | 0.25% | 6,855 | $6.6M | Reduce -1.5% |
| NOW ServiceNow Inc. | 0.24% | 7,149 | $6.6M | Reduce -10.0% |
| VEEV Veeva Systems Inc. Class A | 0.24% | 21,532 | $6.4M | Reduce -12.3% |
| MPWR Monolithic Power Systems Inc. | 0.23% | 6,899 | $6.4M | Reduce -9.4% |
| CTAS Cintas Corp. | 0.22% | 29,042 | $6.0M | Reduce -12.3% |
| ANET Arista Networks Inc. | 0.22% | 40,890 | $6.0M | Reduce -7.2% |
| FTNT Fortinet Inc. | 0.22% | 69,994 | $5.9M | Reduce -13.3% |
| CVX Chevron Corp. | 0.21% | 37,097 | $5.8M | Add +19.4% |
| V Visa Inc. Class A | 0.21% | 16,801 | $5.7M | Add +0.6% |
| XOM Exxon Mobil Corp. | 0.21% | 50,796 | $5.7M | Reduce -3.2% |
| ACN Accenture PLC Class A | 0.21% | 22,747 | $5.6M | Reduce -16.6% |
| MELI MercadoLibre Inc. | 0.21% | 2,375 | $5.6M | Reduce -11.0% |
| AVGO Broadcom Inc. | 0.20% | 16,681 | $5.5M | Reduce -4.7% |
| INTU Intuit Inc. | 0.20% | 8,002 | $5.5M | Reduce -10.2% |
| NEE Nextera Energy Inc. | 0.20% | 71,541 | $5.4M | Reduce -6.0% |
| XCEM Columbia Em Core Ex-China | 0.20% | 147,643 | $5.4M | Reduce -40.1% |
| BKNG Booking Holdings Inc. | 0.20% | 992 | $5.4M | Reduce -8.0% |
| EFA iShares MSCI Eafe ETF | 0.20% | 56,870 | $5.3M | Reduce -8.3% |
| LIN Linde PLC | 0.19% | 10,881 | $5.2M | Reduce -8.1% |
| TXN Texas Instruments Inc. | 0.19% | 27,839 | $5.1M | Reduce -5.4% |
| IDXX Idexx Laboratories Inc. | 0.18% | 7,701 | $4.9M | Reduce -9.8% |
| AOR iShares Core 60/40 Balanced | 0.18% | 74,276 | $4.8M | Add +2.9% |
| LH Labcorp Holdings Inc. | 0.17% | 16,131 | $4.6M | Reduce -15.7% |
| ADBE Adobe Inc. | 0.17% | 13,081 | $4.6M | Reduce -10.0% |
| LLY Eli Lilly & Co. | 0.17% | 5,944 | $4.5M | Add +6.4% |
| PFE Pfizer Inc. | 0.17% | 177,517 | $4.5M | Reduce -0.1% |
| PAYC Paycom Software Inc. | 0.17% | 21,430 | $4.5M | Reduce -23.0% |
| HD Home Depot Inc. | 0.16% | 10,950 | $4.4M | Add +5.9% |
| DGRO iShares Core Dividend Growth | 0.16% | 64,841 | $4.4M | Add +3.5% |
| SCHX Schwab US Large-Cap ETF | 0.16% | 163,386 | $4.3M | Add +1.0% |
| SMTH Alps SMTH Cor BD Plus ETF | 0.16% | 163,303 | $4.3M | Add +132.7% |
| DECK Deckers Outdoor Corp. | 0.16% | 41,411 | $4.2M | Add +250.0% |
| EPD Enterprise Products Partners | 0.15% | 130,634 | $4.1M | Add +1349.9% |
| MSCI MSCI Inc. | 0.15% | 7,073 | $4.0M | Reduce -11.6% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.15% | 112,896 | $4.0M | Add +4.2% |
| AON Aon PLC Class A | 0.15% | 11,181 | $4.0M | Reduce -17.1% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.9M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 940 | $1.2M | Add +9.3% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 577 | $739K | No change |
Total filed on the 13F, all lines: $2.7B.
Portfolio Sells Q2 2025 → Q3 2025
| AGG iShares Core U.S. Aggregate | Reduce -48.5% | 0.69% | −0.64 |
| PWZ Invesco California Amt-Free | Reduce -51.3% | 0.41% | −0.41 |
| CMF iShares California Muni Bond | Reduce -33.5% | 0.73% | −0.35 |
| AMAT Applied Materials Inc. | Reduce -51.1% | 0.29% | −0.25 |
| MOTE Vaneck Morningstar ESG Moat | Sold out | 0.00% | −0.23 |
| UPS United Parcel Service Class B | Reduce -11.4% | 0.59% | −0.22 |
| AMZN Amazon.com Inc. | Reduce -7.8% | 2.50% | −0.22 |
| VOO Vanguard S&P 500 ETF | Reduce -81.7% | 0.05% | −0.22 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.15 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -9.8% | 2.01% | −0.15 |
| JPRE JPMorgan Realty Income ETF | Reduce -16.4% | 0.78% | −0.15 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -8.7% | 2.93% | −0.12 |
| XCEM Columbia Em Core Ex-China | Reduce -40.1% | 0.20% | −0.11 |
| ULTA Ulta Beauty Inc. | Reduce -85.1% | 0.02% | −0.11 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.11 |
| PM Philip Morris International | Reduce -3.5% | 0.65% | −0.11 |
| MA Mastercard Inc. Class A | Reduce -12.4% | 0.77% | −0.10 |
| FTNT Fortinet Inc. | Reduce -13.3% | 0.22% | −0.10 |
| IWF iShares Russell 1000 Growth | Reduce -18.3% | 0.87% | −0.10 |
| ACN Accenture PLC Class A | Reduce -16.6% | 0.21% | −0.09 |
| SPGI S&P Global Inc. | Reduce -68.8% | 0.03% | −0.09 |
| QCOM Qualcomm Inc. | Reduce -15.7% | 0.62% | −0.09 |
| IEF iShares 7-10 Year Treasury B | Reduce -15.0% | 0.47% | −0.08 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Sold out | 0.00% | −0.07 |
| PAYC Paycom Software Inc. | Reduce -23.0% | 0.17% | −0.07 |
| COST Costco Wholesale Corp. | Reduce -6.0% | 0.50% | −0.07 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -10.6% | 0.55% | −0.07 |
| COR Cencora Inc. | Reduce -14.3% | 0.53% | −0.07 |
| SGOV iShares 0-3 Month Treasury B | Reduce -17.9% | 0.29% | −0.06 |
| NOW ServiceNow Inc. | Reduce -10.0% | 0.24% | −0.06 |
| INTU Intuit Inc. | Reduce -10.2% | 0.20% | −0.06 |
| TCHP T Rowe Price Blue Chip Growt | Reduce -42.5% | 0.09% | −0.06 |
| CTAS Cintas Corp. | Reduce -12.3% | 0.22% | −0.05 |
| MELI MercadoLibre Inc. | Reduce -11.0% | 0.21% | −0.05 |
| GSSC Goldman Sachs Activebeta US | Reduce -11.5% | 1.38% | −0.05 |
| MDT Medtronic PLC | Reduce -85.3% | 0.01% | −0.05 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -13.4% | 1.35% | −0.05 |
| CME Cme Group Inc. | Reduce -11.8% | 0.30% | −0.05 |
| META Meta Platforms Inc. Class A | Reduce -6.5% | 0.58% | −0.05 |
| CP Canadian Pacific Kansas City | Reduce -3.3% | 0.40% | −0.04 |
| DHR Danaher Corp. | Reduce -30.6% | 0.09% | −0.04 |
| ADBE Adobe Inc. | Reduce -10.0% | 0.17% | −0.04 |
| TXN Texas Instruments Inc. | Reduce -5.4% | 0.19% | −0.04 |
| CSCO Cisco Systems Inc. | Reduce -19.6% | 0.13% | −0.03 |
| BTI British American Tob-SP ADR | Reduce -55.5% | 0.03% | −0.03 |
| SUSA iShares ESG Optimized MSCI U | Reduce -72.4% | 0.01% | −0.03 |
| O Realty Income Corp. | Reduce -28.4% | 0.10% | −0.03 |
| BKNG Booking Holdings Inc. | Reduce -8.0% | 0.20% | −0.03 |
| IWP iShares Russell Mid-Cap Grow | Reduce -10.3% | 0.35% | −0.03 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −0.03 |
Portfolio Buys Q2 2025 → Q3 2025
| ORCL Oracle Corp. | Add +432.6% | 0.64% | +0.55 |
| APP AppLovin Corp. Class A | Add +101.6% | 0.30% | +0.23 |
| IEMG iShares Core MSCI Emerging | Add +6.0% | 1.53% | +0.21 |
| IEFA iShares Core MSCI Eafe ETF | Add +2.4% | 3.36% | +0.21 |
| MEDP Medpace Holdings Inc. | Add +53.9% | 0.27% | +0.16 |
| EPD Enterprise Products Partners | Add +1349.9% | 0.15% | +0.14 |
| JEPI JPMorgan Equity Premium Inco | Add +4.4% | 3.15% | +0.14 |
| AMD Advanced Micro Devices | Add +0.4% | 1.09% | +0.14 |
| IWM iShares Russell 2000 ETF | Add +1.6% | 1.07% | +0.13 |
| DECK Deckers Outdoor Corp. | Add +250.0% | 0.16% | +0.11 |
| IWR iShares Russell Mid-Cap ETF | Add +1.5% | 1.81% | +0.11 |
| SMTH Alps SMTH Cor BD Plus ETF | Add +132.7% | 0.16% | +0.09 |
| GEM Goldman Sachs Activebeta Em | Add +9.6% | 0.55% | +0.09 |
| XYLD Global X S&P 500 Cove Call E | Add +24.8% | 0.38% | +0.08 |
| KNSL Kinsale Capital Group Inc. | Add +134.9% | 0.13% | +0.06 |
| QQQ Invesco QQQ Trust Series 1 | Add +62.0% | 0.13% | +0.06 |
| WMT Walmart Inc. | Add +59.9% | 0.14% | +0.06 |
| INFL Horizon Kinetics Infl Benef | Add +72.8% | 0.11% | +0.05 |
| CVX Chevron Corp. | Add +19.4% | 0.21% | +0.05 |
| PLD Prologis Inc. | Add +8.6% | 0.29% | +0.04 |
| IVW iShares S&P 500 Growth ETF | Add +11.0% | 0.25% | +0.04 |
| IVE iShares S&P 500 Value ETF | Add +24.4% | 0.13% | +0.03 |
| PG The Procter & Gamble Co. | Add +28.1% | 0.14% | +0.03 |
| IBIT iShares Bitcoin Trust ETF | New | 0.03% | +0.03 |
| MUB iShares National Muni Bond E | Add +26.3% | 0.12% | +0.03 |
| HD Home Depot Inc. | Add +5.9% | 0.16% | +0.02 |
| IONQ Ionq Inc. | New | 0.02% | +0.02 |
| BA The Boeing Co. | Add +49.1% | 0.06% | +0.02 |
| GS Goldman Sachs Group Inc. | Add +50.1% | 0.05% | +0.02 |
| BLK BlackRock Inc. | Add +4.7% | 0.13% | +0.02 |
| JYNT The Joint Corp. | Add +47.8% | 0.10% | +0.02 |
| IWN iShares Russell 2000 Value E | Add +9.2% | 0.09% | +0.02 |
| EFV iShares MSCI Eafe Value ETF | Add +8.9% | 0.12% | +0.02 |
| IWO iShares Russell 2000 Growth | Add +4.9% | 0.10% | +0.02 |
| DGRO iShares Core Dividend Growth | Add +3.5% | 0.16% | +0.01 |
| PEP Pepsico Inc. | Add +20.5% | 0.06% | +0.01 |
| SCHX Schwab US Large-Cap ETF | Add +1.0% | 0.16% | +0.01 |
| AOR iShares Core 60/40 Balanced | Add +2.9% | 0.18% | +0.01 |
| PYLD PIMCO Multisector Bond Actv | New | 0.01% | +0.01 |
| CAT Caterpillar Inc. | Add +0.6% | 0.06% | +0.01 |
| IWS iShares Russell Mid-Cap Valu | Add +9.1% | 0.09% | +0.01 |
| DJP Ipath Bloomberg Commodity Inc. | Add +4.2% | 0.15% | +0.01 |
| EFG iShares MSCI Eafe Growth ETF | Add +9.7% | 0.11% | +0.01 |
| INTC Intel Corp. | New | 0.01% | +0.01 |
| MS Morgan Stanley | Add +26.1% | 0.04% | +0.01 |
| TACK Fairlead Tactical Sector ETF | New | 0.01% | +0.01 |
| IYF iShares US Financials ETF | New | 0.01% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.01% | +0.01 |
| EEM iShares MSCI Emerging Market | Add +1.3% | 0.09% | +0.01 |
| SCHA Schwab US Small-Cap ETF | New | 0.01% | +0.01 |
Options Activity Q2 2025 → Q3 2025
| BRK.B Berkshire Hathaway Inc. Class B | call | Sold out | 6,000 | $530Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q2 2025 → Q3 2025
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +9.3% | 940 | $1.2M |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |