First Foundation Advisors
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 4, 2026), First Foundation Advisors reported 332 stock positions worth $2.5 billion. Its top holding was Microsoft (MSFT) at 14.9% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 7.8%) and Alphabet Class C (GOOG, 4.4%). Compared with Q4 2025, it opened 17 new positions, sold out of 20, added to 137 and reduced 121. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +19%) and the biggest sale Microsoft (MSFT, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.5B (Q1 2026)
- SEC Filing
- 0001086763-26-000003 ↗ filed May 4, 2026
Holdings Value
Holdings 332 stocks · $2.5B
| MSFT Microsoft Corp. | 14.92% | 999,186 | $369.9M | Reduce -0.0% |
| IVV iShares Core S&P 500 ETF | 7.80% | 296,082 | $193.4M | Add +2.5% |
| GOOG Alphabet Inc. Class C | 4.42% | 382,442 | $109.7M | Reduce -2.3% |
| IEFA iShares Core MSCI Eafe ETF | 4.01% | 1,099,376 | $99.5M | Add +5.0% |
| JEPI JPMorgan Equity Premium Inco | 3.60% | 1,576,054 | $89.3M | Add +4.3% |
| MOAT Vaneck Morningstar Wide Moat | 2.90% | 743,411 | $71.9M | Reduce -2.3% |
| AAPL Apple Inc. | 2.86% | 279,434 | $70.9M | Reduce -1.2% |
| AMZN Amazon.com Inc. | 2.43% | 289,224 | $60.2M | Reduce -0.6% |
| GSLC Goldman Activebeta US LC ETF | 2.32% | 459,085 | $57.4M | Reduce -1.8% |
| IEMG iShares Core MSCI Emerging | 2.17% | 772,603 | $53.9M | Add +19.4% |
| IWR iShares Russell Mid-Cap ETF | 2.17% | 553,804 | $53.8M | Add +6.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.03% | 105,303 | $50.5M | Reduce -0.5% |
| GSIE Goldman Sachs Activebeta Int | 1.78% | 1,024,477 | $44.2M | Add +1.5% |
| GSSC Goldman Sachs Activebeta US | 1.55% | 515,730 | $38.4M | Add +5.5% |
| AMD Advanced Micro Devices | 1.49% | 181,477 | $36.9M | Reduce -0.4% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.40% | 758,912 | $34.8M | Reduce -2.1% |
| NVDA Nvidia Corp. | 1.36% | 192,939 | $33.6M | Add +0.2% |
| IWM iShares Russell 2000 ETF | 1.28% | 128,097 | $31.8M | Reduce -1.1% |
| IAU iShares Gold Trust | 1.24% | 347,773 | $30.7M | Add +1.7% |
| JPM JPMorgan Chase & Co. | 1.18% | 99,471 | $29.3M | Add +0.4% |
| APH Amphenol Corp. Class A | 0.86% | 168,723 | $21.3M | Reduce -2.9% |
| CMF iShares California Muni Bond | 0.82% | 356,732 | $20.3M | Reduce -2.9% |
| SCHW Schwab (charles) Corp. | 0.74% | 195,410 | $18.4M | Add +1.3% |
| IWF iShares Russell 1000 Growth | 0.73% | 42,627 | $18.2M | Reduce -11.7% |
| GEM Goldman Sachs Activebeta Em | 0.71% | 406,680 | $17.6M | Add +9.4% |
| UBER Uber Technologies Inc. | 0.69% | 238,032 | $17.1M | Add +3.2% |
| MA Mastercard Inc. Class A | 0.67% | 33,470 | $16.7M | Reduce -3.4% |
| RSP Invesco S&P 500 Equal Weight | 0.66% | 85,463 | $16.4M | Add +1.1% |
| AGG iShares Core U.S. Aggregate | 0.65% | 161,784 | $16.1M | Add +8.4% |
| PM Philip Morris International | 0.61% | 91,974 | $15.2M | Reduce -0.1% |
| COST Costco Wholesale Corp. | 0.58% | 14,318 | $14.3M | Reduce -0.7% |
| JPRE JPMorgan Realty Income ETF | 0.57% | 295,377 | $14.2M | Reduce -27.9% |
| AGGY Wisdomtree Yield Enhanced US | 0.56% | 320,599 | $13.9M | Add +3.4% |
| IEF iShares 7-10 Year Treasury B | 0.53% | 138,936 | $13.3M | Add +10.0% |
| COR Cencora Inc. | 0.52% | 41,069 | $12.9M | Reduce -4.4% |
| INFL Horizon Kinetics Infl Benef | 0.52% | 246,486 | $12.8M | Add +9.9% |
| META Meta Platforms Inc. Class A | 0.50% | 21,584 | $12.3M | Reduce -0.1% |
| ITOT iShares Core S&P Total U.S. | 0.48% | 84,206 | $12.0M | Reduce -8.6% |
| XYLD Global X S&P 500 Cove Call E | 0.48% | 302,959 | $11.9M | Add +1.2% |
| AMAT Applied Materials Inc. | 0.48% | 34,668 | $11.8M | Add +0.0% |
| GAL SS Global Allocation ETF | 0.47% | 232,958 | $11.5M | Add +2.7% |
| GOOGL Alphabet Inc. Class A | 0.45% | 39,081 | $11.2M | Add +0.9% |
| JNJ Johnson & Johnson | 0.45% | 45,850 | $11.2M | Add +0.2% |
| LOW Lowe's Cos Inc. | 0.42% | 43,937 | $10.4M | Reduce -0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.41% | 15,620 | $10.2M | Reduce -2.6% |
| CP Canadian Pacific Kansas City | 0.40% | 127,479 | $10.0M | Add +0.0% |
| SGOV iShares 0-3 Month Treasury B | 0.39% | 95,205 | $9.6M | Add +33.0% |
| DGRO iShares Core Dividend Growth | 0.38% | 135,076 | $9.5M | Add +70.7% |
| QUAL iShares MSCI USA Quality Fac | 0.38% | 49,319 | $9.5M | Reduce -6.5% |
| PWZ Invesco California Amt-Free | 0.37% | 379,319 | $9.1M | Add +15.3% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 0.35% | 6,482 | $8.6M | Reduce -0.0% |
| IWP iShares Russell Mid-Cap Grow | 0.34% | 66,154 | $8.5M | Add +1.4% |
| QCOM Qualcomm Inc. | 0.33% | 63,520 | $8.2M | Reduce -5.7% |
| CMDY iShares Bloomberg Roll Selec | 0.32% | 133,199 | $7.9M | Add +953.2% |
| XOM Exxon Mobil Corp. | 0.32% | 46,466 | $7.9M | Reduce -3.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.32% | 81,298 | $7.8M | Add +3.2% |
| IVW iShares S&P 500 Growth ETF | 0.30% | 66,505 | $7.5M | Add +8.5% |
| CME Cme Group Inc. | 0.30% | 24,981 | $7.4M | Reduce -10.1% |
| SU Suncor Energy Inc. | 0.30% | 111,514 | $7.4M | Reduce -55.4% |
| SHYD Vaneck SH Hi YLD Muni | 0.29% | 319,311 | $7.2M | Add +3.8% |
| MPWR Monolithic Power Systems Inc. | 0.28% | 6,356 | $6.9M | Reduce -0.4% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.28% | 142,741 | $6.9M | Add +8.7% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.28% | 62,780 | $6.8M | Reduce -2.6% |
| IJR iShares Core S&P Small-Cap E | 0.26% | 52,056 | $6.5M | Add +552.0% |
| BN Brookfield Corp. | 0.26% | 158,450 | $6.4M | Reduce -6.5% |
| WMT Walmart Inc. | 0.26% | 51,137 | $6.4M | Add +2.2% |
| MEDP Medpace Holdings Inc. | 0.25% | 13,061 | $6.3M | Add +0.3% |
| V Visa Inc. Class A | 0.25% | 20,111 | $6.1M | Add +18.4% |
| CVX Chevron Corp. | 0.24% | 28,976 | $6.0M | Reduce -36.4% |
| NEE Nextera Energy Inc. | 0.24% | 63,313 | $5.9M | Reduce -6.2% |
| LLY Eli Lilly & Co. | 0.24% | 6,347 | $5.8M | Add +0.3% |
| AVGO Broadcom Inc. | 0.23% | 18,687 | $5.8M | Add +4.3% |
| EPD Enterprise Products Partners | 0.23% | 150,279 | $5.7M | Add +0.1% |
| EFA iShares MSCI Eafe ETF | 0.22% | 56,368 | $5.5M | Add +0.3% |
| CSRE C&S Real Estate Active ETF | 0.22% | 205,835 | $5.4M | New |
| XCEM Columbia Em Core Ex-China | 0.21% | 130,057 | $5.3M | Add +2.0% |
| SRLN SS Blackstone Sr Loan ETF | 0.21% | 128,343 | $5.2M | Reduce -61.0% |
| FTNT Fortinet Inc. | 0.21% | 62,710 | $5.1M | Reduce -1.2% |
| IVE iShares S&P 500 Value ETF | 0.20% | 23,435 | $4.9M | Add +14.7% |
| LIN Linde PLC | 0.20% | 9,771 | $4.8M | Reduce -3.9% |
| AOR iShares Core 60/40 Balanced | 0.20% | 75,192 | $4.8M | Reduce -1.8% |
| HD Home Depot Inc. | 0.19% | 14,543 | $4.8M | Add +8.7% |
| ANET Arista Networks Inc. | 0.19% | 37,964 | $4.7M | Reduce -0.9% |
| CTAS Cintas Corp. | 0.18% | 26,295 | $4.4M | Reduce -0.9% |
| APP AppLovin Corp. Class A | 0.17% | 10,884 | $4.3M | Reduce -0.5% |
| MUB iShares National Muni Bond E | 0.17% | 40,497 | $4.3M | Add +13.7% |
| SCHX Schwab US Large-Cap ETF | 0.17% | 164,561 | $4.2M | No change |
| EFV iShares MSCI Eafe Value ETF | 0.16% | 54,364 | $4.0M | Add +5.7% |
| IDXX Idexx Laboratories Inc. | 0.16% | 7,151 | $4.0M | Reduce -1.9% |
| BR Broadridge Financial Solutio | 0.15% | 23,620 | $3.8M | New |
| IQLT iShares MSCI International Q | 0.15% | 81,959 | $3.8M | Reduce -7.0% |
| BKNG Booking Holdings Inc. | 0.15% | 895 | $3.8M | Reduce -4.4% |
| TXN Texas Instruments Inc. | 0.15% | 19,211 | $3.7M | Reduce -39.3% |
| ADBE Adobe Inc. | 0.15% | 15,109 | $3.7M | Add +1.9% |
| VNQ Vanguard Real Estate ETF | 0.14% | 40,542 | $3.6M | Add +7.3% |
| PG The Procter & Gamble Co. | 0.14% | 24,890 | $3.6M | Add +8.5% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.14% | 5 | $3.6M | No change |
| UPS United Parcel Service Class B | 0.14% | 36,461 | $3.6M | Reduce -79.3% |
| MELI MercadoLibre Inc. | 0.14% | 2,065 | $3.6M | Reduce -5.2% |
| EFG iShares MSCI Eafe Growth ETF | 0.14% | 31,260 | $3.5M | Add +7.7% |
Options reported separately and not counted above: NVDA puts ($1.3M), AAPL puts ($939K).
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.6M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 795 | $918K | Add +2.9% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 577 | $688K | No change |
Total filed on the 13F, all lines: $2.5B.
Portfolio Sells Q4 2025 → Q1 2026
| MSFT Microsoft Corp. | Reduce -0.0% | 14.92% | −3.31 |
| UPS United Parcel Service Class B | Reduce -79.3% | 0.14% | −0.51 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -61.0% | 0.21% | −0.30 |
| AZN Astrazeneca PLC | Reduce -72.6% | 0.13% | −0.29 |
| GOOG Alphabet Inc. Class C | Reduce -2.3% | 4.42% | −0.21 |
| PLD Prologis Inc. | Reduce -62.5% | 0.13% | −0.18 |
| JPRE JPMorgan Realty Income ETF | Reduce -27.9% | 0.57% | −0.15 |
| IWF iShares Russell 1000 Growth | Reduce -11.7% | 0.73% | −0.13 |
| SU Suncor Energy Inc. | Reduce -55.4% | 0.30% | −0.12 |
| QCOM Qualcomm Inc. | Reduce -5.7% | 0.33% | −0.10 |
| APP AppLovin Corp. Class A | Reduce -0.5% | 0.17% | −0.10 |
| AMZN Amazon.com Inc. | Reduce -0.6% | 2.43% | −0.10 |
| MA Mastercard Inc. Class A | Reduce -3.4% | 0.67% | −0.07 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -2.3% | 2.90% | −0.07 |
| INTU Intuit Inc. | Reduce -5.8% | 0.12% | −0.06 |
| NOW ServiceNow Inc. | Reduce -7.3% | 0.12% | −0.06 |
| TXN Texas Instruments Inc. | Reduce -39.3% | 0.15% | −0.06 |
| AAPL Apple Inc. | Reduce -1.2% | 2.86% | −0.04 |
| META Meta Platforms Inc. Class A | Reduce -0.1% | 0.50% | −0.04 |
| ACN Accenture PLC Class A | Reduce -6.6% | 0.11% | −0.04 |
| BKNG Booking Holdings Inc. | Reduce -4.4% | 0.15% | −0.04 |
| BN Brookfield Corp. | Reduce -6.5% | 0.26% | −0.03 |
| ITOT iShares Core S&P Total U.S. | Reduce -8.6% | 0.48% | −0.03 |
| VEEV Veeva Systems Inc. Class A | Reduce -2.9% | 0.14% | −0.03 |
| PAYC Paycom Software Inc. | Reduce -5.8% | 0.09% | −0.03 |
| COR Cencora Inc. | Reduce -4.4% | 0.52% | −0.03 |
| ORCL Oracle Corp. | Reduce -7.0% | 0.08% | −0.03 |
| APH Amphenol Corp. Class A | Reduce -2.9% | 0.86% | −0.03 |
| TLF Tandy Leather Factory Inc. | Reduce -50.1% | 0.02% | −0.03 |
| IDXX Idexx Laboratories Inc. | Reduce -1.9% | 0.16% | −0.02 |
| EW Edwards Lifesciences Corp. | Reduce -65.6% | 0.01% | −0.02 |
| IBIT iShares Bitcoin Trust ETF | Reduce -47.4% | 0.02% | −0.02 |
| CSGP Costar Group Inc. | Reduce -10.9% | 0.03% | −0.02 |
| DAL Delta Air Lines Inc. | Sold out | 0.00% | −0.02 |
| MELI MercadoLibre Inc. | Reduce -5.2% | 0.14% | −0.02 |
| REXR Rexford Industrial Realty Inc. | Reduce -9.3% | 0.09% | −0.02 |
| CVX Chevron Corp. | Reduce -36.4% | 0.24% | −0.02 |
| AON Aon PLC Class A | Reduce -12.2% | 0.11% | −0.02 |
| UNH Unitedhealth Group Inc. | Reduce -2.2% | 0.11% | −0.02 |
| XEL Xcel Energy Inc. | Sold out | 0.00% | −0.02 |
| GSLC Goldman Activebeta US LC ETF | Reduce -1.8% | 2.32% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -10.9% | 0.13% | −0.02 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.02 |
| PHG Koninklijke Philips NVR- NY | Reduce -28.9% | 0.05% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Reduce -6.5% | 0.38% | −0.01 |
| TACK Fairlead Tactical Sector ETF | Sold out | 0.00% | −0.01 |
| TCHP T Rowe Price Blue Chip Growt | Reduce -11.6% | 0.06% | −0.01 |
| IYF iShares US Financials ETF | Sold out | 0.00% | −0.01 |
| JOET Virtus Terranova US Qual Mom | Sold out | 0.00% | −0.01 |
| SYY Sysco Corp. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| IEMG iShares Core MSCI Emerging | Add +19.4% | 2.17% | +0.53 |
| IEFA iShares Core MSCI Eafe ETF | Add +5.0% | 4.01% | +0.48 |
| JEPI JPMorgan Equity Premium Inco | Add +4.3% | 3.60% | +0.34 |
| IVV iShares Core S&P 500 ETF | Add +2.5% | 7.80% | +0.34 |
| CMDY iShares Bloomberg Roll Selec | Add +953.2% | 0.32% | +0.30 |
| IWR iShares Russell Mid-Cap ETF | Add +6.9% | 2.17% | +0.29 |
| IJR iShares Core S&P Small-Cap E | Add +552.0% | 0.26% | +0.22 |
| CSRE C&S Real Estate Active ETF | New | 0.22% | +0.22 |
| IAU iShares Gold Trust | Add +1.7% | 1.24% | +0.19 |
| DGRO iShares Core Dividend Growth | Add +70.7% | 0.38% | +0.18 |
| GSSC Goldman Sachs Activebeta US | Add +5.5% | 1.55% | +0.16 |
| BR Broadridge Financial Solutio | New | 0.15% | +0.15 |
| GSIE Goldman Sachs Activebeta Int | Add +1.5% | 1.78% | +0.15 |
| AMAT Applied Materials Inc. | Add +0.0% | 0.48% | +0.14 |
| INFL Horizon Kinetics Infl Benef | Add +9.9% | 0.52% | +0.14 |
| GEM Goldman Sachs Activebeta Em | Add +9.4% | 0.71% | +0.13 |
| SGOV iShares 0-3 Month Treasury B | Add +33.0% | 0.39% | +0.12 |
| JNJ Johnson & Johnson | Add +0.2% | 0.45% | +0.10 |
| DJP Ipath Bloomberg Commodity Inc. | Add +8.7% | 0.28% | +0.09 |
| AGG iShares Core U.S. Aggregate | Add +8.4% | 0.65% | +0.09 |
| IEF iShares 7-10 Year Treasury B | Add +10.0% | 0.53% | +0.08 |
| PWZ Invesco California Amt-Free | Add +15.3% | 0.37% | +0.07 |
| UHAL.B U-Haul Holding Co.-Non Voting | New | 0.05% | +0.05 |
| RSP Invesco S&P 500 Equal Weight | Add +1.1% | 0.66% | +0.05 |
| CP Canadian Pacific Kansas City | Add +0.0% | 0.40% | +0.05 |
| EPD Enterprise Products Partners | Add +0.1% | 0.23% | +0.05 |
| AGGY Wisdomtree Yield Enhanced US | Add +3.4% | 0.56% | +0.05 |
| WMT Walmart Inc. | Add +2.2% | 0.26% | +0.05 |
| TJX TJX Companies Inc. | Add +54.5% | 0.10% | +0.04 |
| GAL SS Global Allocation ETF | Add +2.7% | 0.47% | +0.04 |
| CAT Caterpillar Inc. | Add +13.8% | 0.12% | +0.04 |
| TYG Tortoise Energy Infrastruct | Add +46.1% | 0.08% | +0.04 |
| IVE iShares S&P 500 Value ETF | Add +14.7% | 0.20% | +0.04 |
| SLV iShares Silver Trust | Add +44.6% | 0.09% | +0.04 |
| GILD Gilead Sciences Inc. | Add +10.7% | 0.14% | +0.04 |
| DHR Danaher Corp. | Add +59.4% | 0.12% | +0.03 |
| JEPQ JPM Nasdaq Equity Premium | Add +125.1% | 0.06% | +0.03 |
| MRK Merck & Co. Inc. | Add +26.8% | 0.09% | +0.03 |
| IWS iShares Russell Mid-Cap Valu | Add +20.1% | 0.12% | +0.03 |
| XCEM Columbia Em Core Ex-China | Add +2.0% | 0.21% | +0.03 |
| MUB iShares National Muni Bond E | Add +13.7% | 0.17% | +0.03 |
| GEV GE Vernova Inc. | Add +25.4% | 0.06% | +0.03 |
| SHYD Vaneck SH Hi YLD Muni | Add +3.8% | 0.29% | +0.03 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | New | 0.03% | +0.03 |
| EFV iShares MSCI Eafe Value ETF | Add +5.7% | 0.16% | +0.02 |
| VCIT Vanguard Int-Term Corporate | Add +29.1% | 0.09% | +0.02 |
| PFE Pfizer Inc. | Add +0.3% | 0.14% | +0.02 |
| IWN iShares Russell 2000 Value E | Add +8.5% | 0.12% | +0.02 |
| BETA Beta Technologies Inc. Class A | New | 0.02% | +0.02 |
| PG The Procter & Gamble Co. | Add +8.5% | 0.14% | +0.02 |
Options Activity Q4 2025 → Q1 2026
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2025 → Q1 2026
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +2.9% | 795 | $918K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |