First Foundation Advisors
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), First Foundation Advisors reported 339 stock positions worth $2.7 billion. Its top holding was Microsoft (MSFT) at 16.5% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 5.9%) and Alphabet Class C (GOOG, 3.9%). Compared with Q3 2024, it opened 9 new positions, sold out of 23, added to 103 and reduced 167. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +9%) and the biggest sale Microsoft (MSFT, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.7B (Q4 2024)
- SEC Filing
- 0001086763-25-000003 ↗ filed Feb 13, 2025
Holdings Value
Holdings 339 stocks · $2.7B
| MSFT Microsoft Corp. | 16.55% | 1,042,557 | $439.4M | Reduce -0.5% |
| IVV iShares Core S&P 500 ETF | 5.90% | 266,300 | $156.8M | Add +9.1% |
| GOOG Alphabet Inc. Class C | 3.88% | 541,433 | $103.1M | Reduce -3.3% |
| MOAT Vaneck Morningstar Wide Moat | 3.84% | 1,100,938 | $102.1M | Add +3.7% |
| JEPI JPMorgan Equity Premium Inco | 3.46% | 1,596,402 | $91.8M | Add +10.5% |
| AAPL Apple Inc. | 3.09% | 328,092 | $82.2M | Reduce -0.4% |
| AMZN Amazon.com Inc. | 3.05% | 368,933 | $80.9M | Reduce -0.7% |
| IEFA iShares Core MSCI Eafe ETF | 2.54% | 958,276 | $67.3M | Add +3.4% |
| GSLC Goldman Activebeta US LC ETF | 2.34% | 540,328 | $62.2M | Add +8.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.26% | 132,214 | $59.9M | Reduce -1.8% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.73% | 1,105,902 | $46.0M | Add +4.9% |
| IWR iShares Russell Mid-Cap ETF | 1.66% | 497,899 | $44.0M | Add +6.1% |
| UPS United Parcel Service Class B | 1.52% | 319,161 | $40.2M | Reduce -0.3% |
| GSSC Goldman Sachs Activebeta US | 1.38% | 530,363 | $36.7M | Add +2.3% |
| GSIE Goldman Sachs Activebeta Int | 1.37% | 1,090,202 | $36.3M | Reduce -2.5% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 1.33% | 330,047 | $35.3M | Add +9.8% |
| PWZ Invesco California Amt-Free | 1.26% | 1,352,308 | $33.4M | Reduce -10.1% |
| CMF iShares California Muni Bond | 1.21% | 561,740 | $32.2M | Add +3.1% |
| JPM JPMorgan Chase & Co. | 1.15% | 127,447 | $30.6M | Reduce -3.3% |
| AGG iShares Core U.S. Aggregate | 1.12% | 306,457 | $29.7M | Add +10.6% |
| NVDA Nvidia Corp. | 1.06% | 209,749 | $28.2M | Add +13.0% |
| IWF iShares Russell 1000 Growth | 1.04% | 68,844 | $27.6M | Add +14.5% |
| IEMG iShares Core MSCI Emerging | 1.03% | 525,143 | $27.4M | Add +1.1% |
| IWM iShares Russell 2000 ETF | 0.96% | 115,011 | $25.4M | Add +8.8% |
| MA Mastercard Inc. Class A | 0.94% | 47,355 | $24.9M | Reduce -1.2% |
| QCOM Qualcomm Inc. | 0.91% | 156,770 | $24.1M | Add +41.2% |
| AMD Advanced Micro Devices | 0.84% | 183,789 | $22.2M | Reduce -0.2% |
| AGGY Wisdomtree Yield Enhanced US | 0.75% | 467,123 | $20.0M | Add +7.7% |
| IEF iShares 7-10 Year Treasury B | 0.72% | 207,174 | $19.2M | Add +18.0% |
| APH Amphenol Corp. Class A | 0.71% | 270,022 | $18.8M | Reduce -0.9% |
| SCHW Schwab (charles) Corp. | 0.68% | 244,370 | $18.1M | Reduce -13.6% |
| SU Suncor Energy Inc. | 0.68% | 505,727 | $18.0M | Reduce -4.7% |
| UBER Uber Technologies Inc. | 0.64% | 281,085 | $17.0M | Reduce -4.7% |
| IAU iShares Gold Trust | 0.64% | 341,891 | $16.9M | Add +8.1% |
| PM Philip Morris International | 0.63% | 139,656 | $16.8M | Reduce -32.2% |
| COR Cencora Inc. | 0.62% | 72,733 | $16.3M | Reduce -8.4% |
| AMAT Applied Materials Inc. | 0.60% | 98,650 | $16.0M | Add +1.7% |
| UNH Unitedhealth Group Inc. | 0.56% | 29,492 | $14.9M | Reduce -4.8% |
| CME Cme Group Inc. | 0.52% | 59,950 | $13.9M | Reduce -4.5% |
| GAL SS Global Allocation ETF | 0.52% | 314,502 | $13.9M | Reduce -4.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.52% | 23,520 | $13.8M | Reduce -0.8% |
| RSP Invesco S&P 500 Equal Weight | 0.52% | 78,365 | $13.7M | Add +1.3% |
| COST Costco Wholesale Corp. | 0.51% | 14,880 | $13.6M | Add +4.0% |
| ACN Accenture PLC Class A | 0.51% | 38,336 | $13.5M | Reduce -3.0% |
| XCEM Columbia Em Core Ex-China | 0.50% | 445,777 | $13.2M | Reduce -3.2% |
| SRLN SS Blackstone Sr Loan ETF | 0.49% | 315,048 | $13.1M | Add +278.0% |
| META Meta Platforms Inc. Class A | 0.48% | 21,934 | $12.8M | Add +6.9% |
| CP Canadian Pacific Kansas City | 0.48% | 175,437 | $12.7M | Reduce -9.5% |
| ITOT iShares Core S&P Total U.S. | 0.48% | 98,394 | $12.7M | Reduce -16.0% |
| AZN Astrazeneca PLC-Spons ADR | 0.47% | 190,171 | $12.5M | Reduce -7.0% |
| LOW Lowe's Cos Inc. | 0.45% | 48,767 | $12.0M | Reduce -6.1% |
| GEM Goldman Sachs Activebeta Em | 0.42% | 345,666 | $11.0M | Reduce -7.5% |
| BN Brookfield Corp. | 0.37% | 171,616 | $9.9M | Reduce -7.7% |
| GOOGL Alphabet Inc. Class A | 0.32% | 45,350 | $8.6M | Reduce -0.1% |
| IWP iShares Russell Mid-Cap Grow | 0.32% | 66,254 | $8.4M | Reduce -0.8% |
| NOW ServiceNow Inc. | 0.32% | 7,905 | $8.4M | Add +10.1% |
| VOO Vanguard S&P 500 ETF | 0.29% | 14,469 | $7.8M | Reduce -4.0% |
| DHR Danaher Corp. | 0.29% | 33,712 | $7.7M | Reduce -10.6% |
| TXN Texas Instruments Inc. | 0.28% | 40,254 | $7.5M | Reduce -8.5% |
| REXR Rexford Industrial Realty Inc. | 0.28% | 192,349 | $7.4M | Reduce -15.0% |
| AON Aon PLC Class A | 0.28% | 20,429 | $7.3M | Reduce -40.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.28% | 65,693 | $7.3M | Add +24.3% |
| FTNT Fortinet Inc. | 0.27% | 76,041 | $7.2M | Add +12.3% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.27% | 221,479 | $7.1M | Reduce -3.8% |
| XOM Exxon Mobil Corp. | 0.27% | 65,543 | $7.1M | Reduce -13.4% |
| LIN Linde PLC | 0.26% | 16,787 | $7.0M | Reduce -9.1% |
| NEE Nextera Energy Inc. | 0.26% | 96,767 | $6.9M | Reduce -6.6% |
| JNJ Johnson & Johnson | 0.26% | 47,050 | $6.8M | Reduce -7.2% |
| PLD Prologis Inc. | 0.25% | 62,950 | $6.7M | Add +7.6% |
| CSGP Costar Group Inc. | 0.25% | 91,016 | $6.5M | Add +34.3% |
| LH Labcorp Holdings Inc. | 0.24% | 27,724 | $6.4M | Reduce -10.7% |
| CSCO Cisco Systems Inc. | 0.24% | 106,442 | $6.3M | Reduce -14.1% |
| LULU Lululemon Athletica Inc. | 0.23% | 15,881 | $6.1M | Add +11.8% |
| JPRE JPMorgan Realty Income ETF | 0.23% | 128,155 | $6.1M | Add +16.7% |
| BUR Burford Capital Ltd. | 0.23% | 475,147 | $6.1M | No change |
| CTAS Cintas Corp. | 0.21% | 30,356 | $5.5M | Add +12.0% |
| ADBE Adobe Inc. | 0.21% | 12,448 | $5.5M | Add +10.7% |
| V Visa Inc. Class A | 0.21% | 17,338 | $5.5M | Add +0.1% |
| QUAL iShares MSCI USA Quality Fac | 0.20% | 29,959 | $5.3M | New |
| ULTA Ulta Beauty Inc. | 0.20% | 12,118 | $5.3M | Add +51.5% |
| INTU Intuit Inc. | 0.20% | 8,385 | $5.3M | Add +7.8% |
| PAYC Paycom Software Inc. | 0.19% | 24,972 | $5.1M | Add +12.1% |
| CVX Chevron Corp. | 0.19% | 35,240 | $5.1M | Reduce -63.0% |
| KEYS Keysight Technologies Inc. | 0.19% | 31,694 | $5.1M | Add +13.7% |
| PFE Pfizer Inc. | 0.19% | 189,024 | $5.0M | Reduce -6.9% |
| PZA Invesco National Amt-Free Mu | 0.18% | 205,601 | $4.9M | Reduce -37.6% |
| VEEV Veeva Systems Inc. Class A | 0.18% | 22,608 | $4.8M | Add +13.5% |
| BKNG Booking Holdings Inc. | 0.18% | 955 | $4.7M | Add +14.2% |
| SPGI S&P Global Inc. | 0.17% | 9,215 | $4.6M | Add +12.8% |
| MSCI MSCI Inc. | 0.17% | 7,493 | $4.5M | Add +12.8% |
| ANET Arista Networks Inc. | 0.17% | 39,964 | $4.4M | Add +14.0% |
| HD Home Depot Inc. | 0.16% | 11,164 | $4.3M | Reduce -1.2% |
| VNQ Vanguard Real Estate ETF | 0.16% | 48,582 | $4.3M | Add +7.8% |
| AOR iShares Core 60/40 Balanced | 0.16% | 74,880 | $4.3M | Add +3.9% |
| EFA iShares MSCI Eafe ETF | 0.16% | 55,295 | $4.2M | Reduce -3.9% |
| MELI MercadoLibre Inc. | 0.16% | 2,431 | $4.1M | Add +18.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.15% | 6 | $4.1M | No change |
| TLF Tandy Leather Factory Inc. | 0.15% | 826,790 | $3.9M | No change |
| TCHP T Rowe Price Blue Chip Growt | 0.15% | 91,604 | $3.9M | Reduce -0.6% |
| CPRT Copart Inc. | 0.14% | 66,219 | $3.8M | Add +16.4% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.7M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 871 | $1.0M | Reduce -33.3% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 577 | $704K | Reduce -2.9% |
Total filed on the 13F, all lines: $2.7B.
Portfolio Sells Q3 2024 → Q4 2024
| MSFT Microsoft Corp. | Reduce -0.5% | 16.55% | −0.46 |
| CVX Chevron Corp. | Reduce -63.0% | 0.19% | −0.34 |
| PM Philip Morris International | Reduce -32.2% | 0.63% | −0.31 |
| AMD Advanced Micro Devices | Reduce -0.2% | 0.84% | −0.30 |
| UBER Uber Technologies Inc. | Reduce -4.7% | 0.64% | −0.20 |
| AON Aon PLC Class A | Reduce -40.7% | 0.28% | −0.17 |
| PWZ Invesco California Amt-Free | Reduce -10.1% | 1.26% | −0.16 |
| GSIE Goldman Sachs Activebeta Int | Reduce -2.5% | 1.37% | −0.16 |
| REXR Rexford Industrial Realty Inc. | Reduce -15.0% | 0.28% | −0.15 |
| CP Canadian Pacific Kansas City | Reduce -9.5% | 0.48% | −0.15 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -7.0% | 0.47% | −0.13 |
| UPS United Parcel Service Class B | Reduce -0.3% | 1.52% | −0.13 |
| UNH Unitedhealth Group Inc. | Reduce -4.8% | 0.56% | −0.12 |
| PZA Invesco National Amt-Free Mu | Reduce -37.6% | 0.18% | −0.12 |
| DHR Danaher Corp. | Reduce -10.6% | 0.29% | −0.10 |
| GEM Goldman Sachs Activebeta Em | Reduce -7.5% | 0.42% | −0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.8% | 2.26% | −0.08 |
| ITOT iShares Core S&P Total U.S. | Reduce -16.0% | 0.48% | −0.08 |
| LOW Lowe's Cos Inc. | Reduce -6.1% | 0.45% | −0.08 |
| XCEM Columbia Em Core Ex-China | Reduce -3.2% | 0.50% | −0.07 |
| NEE Nextera Energy Inc. | Reduce -6.6% | 0.26% | −0.07 |
| XOM Exxon Mobil Corp. | Reduce -13.4% | 0.27% | −0.07 |
| LIN Linde PLC | Reduce -9.1% | 0.26% | −0.07 |
| SU Suncor Energy Inc. | Reduce -4.7% | 0.68% | −0.06 |
| TXN Texas Instruments Inc. | Reduce -8.5% | 0.28% | −0.06 |
| COR Cencora Inc. | Reduce -8.4% | 0.62% | −0.06 |
| JNJ Johnson & Johnson | Reduce -7.2% | 0.26% | −0.05 |
| WBS Webster Financial Corp. | Reduce -73.5% | 0.02% | −0.05 |
| AB Alliancebernstein Holding LP | Reduce -59.6% | 0.03% | −0.05 |
| GAL SS Global Allocation ETF | Reduce -4.5% | 0.52% | −0.04 |
| REGN Regeneron Pharmaceuticals | Reduce -0.3% | 0.08% | −0.04 |
| PFE Pfizer Inc. | Reduce -6.9% | 0.19% | −0.03 |
| O Realty Income Corp. | Reduce -3.8% | 0.14% | −0.03 |
| RC Ready Capital Corp. | Reduce -14.2% | 0.08% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -3.9% | 0.16% | −0.02 |
| LH Labcorp Holdings Inc. | Reduce -10.7% | 0.24% | −0.02 |
| JYNT The Joint Corp. | Reduce -22.4% | 0.05% | −0.02 |
| ACN Accenture PLC Class A | Reduce -3.0% | 0.51% | −0.02 |
| LBTYA Liberty Global Ltd. Class A | Reduce -18.4% | 0.02% | −0.02 |
| MUB iShares National Muni Bond E | Reduce -17.6% | 0.07% | −0.02 |
| EEM iShares MSCI Emerging Market | Reduce -9.1% | 0.07% | −0.01 |
| BBN BlackRock Taxable Muni BND | Reduce -49.1% | 0.01% | −0.01 |
| DOW Dow Inc. | Reduce -2.5% | 0.04% | −0.01 |
| PSX Phillips 66 | Sold out | 0.00% | −0.01 |
| ARE Alexandria Real Estate Equit | Reduce -5.8% | 0.05% | −0.01 |
| HCA HCA Healthcare Inc. | Sold out | 0.00% | −0.01 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -4.7% | 0.07% | −0.01 |
| VOXR Vox Royalty Corp. | Sold out | 0.00% | −0.01 |
| DJP Ipath Bloomberg Commodity Inc. | Reduce -3.8% | 0.27% | −0.01 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -24.1% | 0.01% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +9.1% | 5.90% | +0.59 |
| SRLN SS Blackstone Sr Loan ETF | Add +278.0% | 0.49% | +0.36 |
| GSLC Goldman Activebeta US LC ETF | Add +8.3% | 2.34% | +0.22 |
| JEPI JPMorgan Equity Premium Inco | Add +10.5% | 3.46% | +0.22 |
| NVDA Nvidia Corp. | Add +13.0% | 1.06% | +0.21 |
| QUAL iShares MSCI USA Quality Fac | New | 0.20% | +0.20 |
| QCOM Qualcomm Inc. | Add +41.2% | 0.91% | +0.20 |
| IWF iShares Russell 1000 Growth | Add +14.5% | 1.04% | +0.19 |
| IWR iShares Russell Mid-Cap ETF | Add +6.1% | 1.66% | +0.10 |
| DIS The Walt Disney Co. | Add +24.3% | 0.28% | +0.08 |
| LULU Lululemon Athletica Inc. | Add +11.8% | 0.23% | +0.08 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Add +4.9% | 1.73% | +0.08 |
| ULTA Ulta Beauty Inc. | Add +51.5% | 0.20% | +0.08 |
| IWM iShares Russell 2000 ETF | Add +8.8% | 0.96% | +0.08 |
| NOW ServiceNow Inc. | Add +10.1% | 0.32% | +0.07 |
| FTNT Fortinet Inc. | Add +12.3% | 0.27% | +0.07 |
| IEF iShares 7-10 Year Treasury B | Add +18.0% | 0.72% | +0.07 |
| JPST JPMorgan Ultra-Short Income | Add +277.8% | 0.09% | +0.07 |
| IQLT iShares MSCI International Q | New | 0.07% | +0.07 |
| AGG iShares Core U.S. Aggregate | Add +10.6% | 1.12% | +0.06 |
| PAYC Paycom Software Inc. | Add +12.1% | 0.19% | +0.05 |
| CSGP Costar Group Inc. | Add +34.3% | 0.25% | +0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +9.8% | 1.33% | +0.05 |
| BKNG Booking Holdings Inc. | Add +14.2% | 0.18% | +0.05 |
| IAU iShares Gold Trust | Add +8.1% | 0.64% | +0.04 |
| META Meta Platforms Inc. Class A | Add +6.9% | 0.48% | +0.04 |
| ANET Arista Networks Inc. | Add +14.0% | 0.17% | +0.04 |
| SGOV iShares 0-3 Month Treasury B | Add +39.8% | 0.13% | +0.04 |
| COST Costco Wholesale Corp. | Add +4.0% | 0.51% | +0.04 |
| PHG Koninklijke Philips NVR- NY | New | 0.03% | +0.03 |
| TSLA Tesla Inc. | Add +3.6% | 0.08% | +0.03 |
| CPRT Copart Inc. | Add +16.4% | 0.14% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | New | 0.03% | +0.03 |
| V Visa Inc. Class A | Add +0.1% | 0.21% | +0.03 |
| GSSC Goldman Sachs Activebeta US | Add +2.3% | 1.38% | +0.02 |
| KEYS Keysight Technologies Inc. | Add +13.7% | 0.19% | +0.02 |
| SMTH Alps SMTH Cor BD Plus ETF | New | 0.02% | +0.02 |
| AGGY Wisdomtree Yield Enhanced US | Add +7.7% | 0.75% | +0.02 |
| MSCI MSCI Inc. | Add +12.8% | 0.17% | +0.02 |
| VEEV Veeva Systems Inc. Class A | Add +13.5% | 0.18% | +0.02 |
| DGRO iShares Core Dividend Growth | Add +19.7% | 0.12% | +0.02 |
| CMF iShares California Muni Bond | Add +3.1% | 1.21% | +0.02 |
| JPRE JPMorgan Realty Income ETF | Add +16.7% | 0.23% | +0.02 |
| INTU Intuit Inc. | Add +7.8% | 0.20% | +0.02 |
| MSTR Strategy Inc. | Add +3.9% | 0.04% | +0.02 |
| JAAA Janus Henderson Aaa Clo ETF | Add +57.6% | 0.04% | +0.01 |
| SPGI S&P Global Inc. | Add +12.8% | 0.17% | +0.01 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | New | 0.01% | +0.01 |
| SHY iShares 1-3 Year Treasury Bo | Add +34.1% | 0.05% | +0.01 |
| BTI British American Tob-SP ADR | Add +19.5% | 0.06% | +0.01 |
Notes & Other Activity Q3 2024 → Q4 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Reduce -33.3% | 871 | $1.0M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Reduce -2.9% | 577 | $704K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |