First Foundation Advisors
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 6, 2024), First Foundation Advisors reported 429 stock positions worth $2.6 billion. Its top holding was Microsoft (MSFT) at 18.2% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 5.0%) and Alphabet Class C (GOOG, 4.3%). Compared with Q1 2024, it opened 19 new positions, sold out of 22, added to 133 and reduced 193. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +12%) and the biggest sale United Parcel Service Class B (UPS, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.6B (Q2 2024)
- SEC Filing
- 0001086763-24-000015 ↗ filed Aug 6, 2024
Holdings Value
Holdings 429 stocks · $2.6B
| MSFT Microsoft Corp. | 18.16% | 1,062,381 | $474.8M | Reduce -0.4% |
| IVV iShares Core S&P 500 ETF | 5.01% | 239,376 | $131.0M | Add +11.8% |
| GOOG Alphabet Inc. Class C | 4.26% | 606,585 | $111.3M | Reduce -0.9% |
| MOAT Vaneck Morningstar Wide Moat | 3.56% | 1,074,614 | $93.1M | Add +5.4% |
| JEPI JPMorgan Equity Premium Inco | 3.06% | 1,409,827 | $79.9M | Add +17.2% |
| AMZN Amazon.com Inc. | 2.86% | 386,921 | $74.8M | Add +0.3% |
| AAPL Apple Inc. | 2.73% | 338,926 | $71.4M | Reduce -2.5% |
| IEFA iShares Core MSCI Eafe ETF | 2.40% | 865,173 | $62.8M | Add +14.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.22% | 142,472 | $58.0M | Reduce -1.0% |
| GSLC Goldman Activebeta US LC ETF | 2.03% | 496,221 | $53.1M | Add +1.4% |
| UPS United Parcel Service Class B | 1.82% | 346,901 | $47.5M | Reduce -3.9% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.50% | 1,027,074 | $39.2M | Add +21.7% |
| PWZ Invesco California Amt-Free | 1.47% | 1,558,333 | $38.4M | Reduce -7.4% |
| GSIE Goldman Sachs Activebeta Int | 1.44% | 1,118,114 | $37.6M | Add +2.4% |
| IWR iShares Russell Mid-Cap ETF | 1.35% | 435,267 | $35.3M | Add +3.4% |
| GSSC Goldman Sachs Activebeta US | 1.26% | 518,862 | $32.9M | Add +35.9% |
| CMF iShares California Muni Bond | 1.22% | 561,734 | $32.0M | Add +0.9% |
| AMD Advanced Micro Devices | 1.13% | 182,714 | $29.6M | Reduce -0.5% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 1.08% | 263,693 | $28.2M | Add +4.7% |
| JPM JPMorgan Chase & Co. | 1.07% | 138,542 | $28.0M | Reduce -2.5% |
| IEMG iShares Core MSCI Emerging | 1.06% | 518,797 | $27.8M | Add +5.5% |
| AGG iShares Core U.S. Aggregate | 0.94% | 252,388 | $24.5M | Add +16.4% |
| UBER Uber Technologies Inc. | 0.93% | 335,554 | $24.4M | Reduce -3.3% |
| PM Philip Morris International | 0.93% | 239,534 | $24.3M | Reduce -2.4% |
| AMAT Applied Materials Inc. | 0.92% | 101,974 | $24.1M | Add +5.4% |
| NVDA Nvidia Corp. | 0.92% | 194,300 | $24.0M | Add +3.5% |
| MA Mastercard Inc. Class A | 0.88% | 52,010 | $22.9M | Reduce -2.4% |
| SCHW Schwab (charles) Corp. | 0.86% | 303,920 | $22.4M | Reduce -0.9% |
| QCOM Qualcomm Inc. | 0.84% | 110,646 | $22.0M | Reduce -7.6% |
| SU Suncor Energy Inc. | 0.83% | 570,554 | $21.7M | Reduce -5.0% |
| IWF iShares Russell 1000 Growth | 0.81% | 58,452 | $21.3M | Add +18.9% |
| IWM iShares Russell 2000 ETF | 0.79% | 101,314 | $20.6M | Add +8.8% |
| APH Amphenol Corp. Class A | 0.75% | 292,030 | $19.7M | Reduce -3.1% |
| COR Cencora Inc. | 0.73% | 84,899 | $19.1M | Reduce -5.6% |
| UNH Unitedhealth Group Inc. | 0.69% | 35,193 | $17.9M | Reduce -30.1% |
| AGGY Wisdomtree Yield Enhanced US | 0.68% | 414,334 | $17.8M | Add +4.3% |
| AZN Astrazeneca PLC-Spons ADR | 0.68% | 226,838 | $17.7M | Add +1.6% |
| CP Canadian Pacific Kansas City | 0.68% | 224,484 | $17.7M | Reduce -4.3% |
| CVX Chevron Corp. | 0.65% | 108,498 | $17.0M | Reduce -1.3% |
| LOW Lowe's Cos Inc. | 0.61% | 72,880 | $16.1M | Reduce -3.9% |
| ACN Accenture PLC Class A | 0.60% | 51,777 | $15.7M | Add +12.6% |
| IEF iShares 7-10 Year Treasury B | 0.58% | 161,990 | $15.2M | Add +15.9% |
| GEM Goldman Sachs Activebeta Em | 0.55% | 437,323 | $14.3M | Add +3.3% |
| IAU iShares Gold Trust | 0.54% | 318,528 | $14.0M | Add +2.2% |
| COST Costco Wholesale Corp. | 0.53% | 16,357 | $13.9M | Add +3.2% |
| ITOT iShares Core S&P Total U.S. | 0.53% | 115,702 | $13.7M | Reduce -4.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.51% | 24,368 | $13.3M | Reduce -2.1% |
| GAL SS Global Allocation ETF | 0.48% | 293,308 | $12.7M | Add +7.1% |
| RSP Invesco S&P 500 Equal Weight | 0.48% | 76,173 | $12.5M | Add +4.2% |
| XCEM Columbia Em Core Ex-China | 0.47% | 382,813 | $12.2M | Add +12.0% |
| META Meta Platforms Inc. Class A | 0.43% | 22,171 | $11.2M | Add +10.7% |
| REXR Rexford Industrial Realty Inc. | 0.42% | 247,647 | $11.0M | Reduce -3.4% |
| CME Cme Group Inc. | 0.42% | 55,990 | $11.0M | Reduce -4.2% |
| AVGO Broadcom Inc. | 0.41% | 6,755 | $10.8M | Reduce -1.7% |
| DHR Danaher Corp. | 0.41% | 42,735 | $10.7M | Reduce -8.0% |
| AON Aon PLC Class A | 0.41% | 36,082 | $10.6M | Add +66.2% |
| BN Brookfield Corp. | 0.39% | 242,354 | $10.1M | Reduce -13.2% |
| LIN Linde PLC | 0.38% | 22,615 | $9.9M | Reduce -10.1% |
| TXN Texas Instruments Inc. | 0.37% | 49,578 | $9.6M | Reduce -25.8% |
| CSCO Cisco Systems Inc. | 0.37% | 201,961 | $9.6M | Reduce -1.8% |
| XOM Exxon Mobil Corp. | 0.36% | 81,390 | $9.4M | Add +0.7% |
| GOOGL Alphabet Inc. Class A | 0.33% | 47,317 | $8.6M | Reduce -1.2% |
| VOO Vanguard S&P 500 ETF | 0.31% | 16,223 | $8.1M | Reduce -1.8% |
| LH Labcorp Holdings Inc. | 0.30% | 39,152 | $8.0M | Reduce -11.4% |
| NEE Nextera Energy Inc. | 0.30% | 112,168 | $7.9M | Reduce -6.6% |
| JNJ Johnson & Johnson | 0.28% | 50,940 | $7.4M | Add +13.2% |
| IWP iShares Russell Mid-Cap Grow | 0.28% | 66,811 | $7.4M | Add +342.8% |
| PZA Invesco National Amt-Free Mu | 0.28% | 309,531 | $7.3M | Reduce -5.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.26% | 69,408 | $6.9M | Reduce -5.5% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.26% | 210,536 | $6.7M | Add +37.5% |
| BUR Burford Capital Ltd. | 0.24% | 475,147 | $6.2M | Add +0.2% |
| ADBE Adobe Inc. | 0.23% | 10,640 | $5.9M | Add +6.9% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 49,459 | $5.4M | Add +2.3% |
| NOW ServiceNow Inc. | 0.19% | 6,333 | $5.0M | Add +32.2% |
| INTU Intuit Inc. | 0.19% | 7,544 | $5.0M | Add +8.8% |
| PFE Pfizer Inc. | 0.19% | 174,692 | $4.9M | Add +12.0% |
| V Visa Inc. Class A | 0.19% | 18,469 | $4.8M | Reduce -2.2% |
| EFA iShares MSCI Eafe ETF | 0.18% | 58,772 | $4.6M | Reduce -4.5% |
| CTAS Cintas Corp. | 0.17% | 6,274 | $4.4M | Add +5.0% |
| PLD Prologis Inc. | 0.17% | 38,866 | $4.4M | Add +1873.9% |
| JPRE JPMorgan Realty Income ETF | 0.15% | 91,436 | $4.0M | Add +1415.1% |
| O Realty Income Corp. | 0.15% | 76,098 | $4.0M | Reduce -5.7% |
| ADI Analog Devices Inc. | 0.15% | 16,914 | $3.9M | Add +5.7% |
| VNQ Vanguard Real Estate ETF | 0.15% | 45,521 | $3.8M | Add +12.4% |
| HD Home Depot Inc. | 0.15% | 11,060 | $3.8M | Reduce -1.9% |
| TCHP T Rowe Price Blue Chip Growt | 0.14% | 97,873 | $3.8M | Reduce -3.0% |
| TLF Tandy Leather Factory Inc. | 0.14% | 826,712 | $3.7M | No change |
| ASML ASML Holding NV-NY Reg SHS | 0.14% | 3,632 | $3.7M | Add +7.4% |
| AOR iShares Core 60/40 Balanced | 0.14% | 65,951 | $3.7M | Reduce -0.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.14% | 6 | $3.7M | No change |
| SCHX Schwab US Large-Cap ETF | 0.13% | 53,749 | $3.5M | Add +170.4% |
| REGN Regeneron Pharmaceuticals | 0.13% | 3,109 | $3.3M | No change |
| SPGI S&P Global Inc. | 0.12% | 7,244 | $3.2M | Add +7.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 6,742 | $3.2M | Add +2.5% |
| SHYD Vaneck SH Hi YLD Muni | 0.12% | 140,933 | $3.2M | Add +1.6% |
| RC Ready Capital Corp. | 0.12% | 376,882 | $3.1M | Reduce -1.1% |
| MUB iShares National Muni Bond E | 0.12% | 28,494 | $3.0M | Add +25.2% |
| FTNT Fortinet Inc. | 0.12% | 50,172 | $3.0M | Add +15.8% |
| LULU Lululemon Athletica Inc. | 0.11% | 10,007 | $3.0M | Add +8.6% |
| VEEV Veeva Systems Inc. Class A | 0.11% | 16,231 | $3.0M | Add +12.8% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $2.3M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 1,334 | $1.6M | Reduce -0.7% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 626 | $749K | Reduce -5.3% |
Total filed on the 13F, all lines: $2.6B.
Portfolio Sells Q1 2024 → Q2 2024
| UPS United Parcel Service Class B | Reduce -3.9% | 1.82% | −0.33 |
| UNH Unitedhealth Group Inc. | Reduce -30.1% | 0.69% | −0.31 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.0% | 2.22% | −0.21 |
| PWZ Invesco California Amt-Free | Reduce -7.4% | 1.47% | −0.21 |
| AMD Advanced Micro Devices | Reduce -0.5% | 1.13% | −0.19 |
| LOW Lowe's Cos Inc. | Reduce -3.9% | 0.61% | −0.16 |
| CP Canadian Pacific Kansas City | Reduce -4.3% | 0.68% | −0.15 |
| MA Mastercard Inc. Class A | Reduce -2.4% | 0.88% | −0.15 |
| COR Cencora Inc. | Reduce -5.6% | 0.73% | −0.14 |
| TPL Texas Pacific Land Corp. | Reduce -96.8% | 0.01% | −0.14 |
| UBER Uber Technologies Inc. | Reduce -3.3% | 0.93% | −0.14 |
| TXN Texas Instruments Inc. | Reduce -25.8% | 0.37% | −0.10 |
| DIS The Walt Disney Co. | Reduce -5.5% | 0.26% | −0.10 |
| REXR Rexford Industrial Realty Inc. | Reduce -3.4% | 0.42% | −0.09 |
| LIN Linde PLC | Reduce -10.1% | 0.38% | −0.09 |
| BN Brookfield Corp. | Reduce -13.2% | 0.39% | −0.08 |
| CME Cme Group Inc. | Reduce -4.2% | 0.42% | −0.08 |
| LH Labcorp Holdings Inc. | Reduce -11.4% | 0.30% | −0.08 |
| JPM JPMorgan Chase & Co. | Reduce -2.5% | 1.07% | −0.07 |
| RTO Rentokil Initial PLC-SP ADR | Sold out | 0.00% | −0.07 |
| DEO Diageo PLC-Sponsored ADR | Reduce -61.7% | 0.03% | −0.06 |
| SU Suncor Energy Inc. | Reduce -5.0% | 0.83% | −0.06 |
| DHR Danaher Corp. | Reduce -8.0% | 0.41% | −0.06 |
| CVX Chevron Corp. | Reduce -1.3% | 0.65% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -1.8% | 0.37% | −0.04 |
| ITOT iShares Core S&P Total U.S. | Reduce -4.9% | 0.53% | −0.04 |
| CREATIVE MEDIA & CMNTY TR | Reduce -15.9% | 0.03% | −0.03 |
| PZA Invesco National Amt-Free Mu | Reduce -5.5% | 0.28% | −0.03 |
| SCHW Schwab (charles) Corp. | Reduce -0.9% | 0.86% | −0.03 |
| JPST JPMorgan Ultra-Short Income | Reduce -33.9% | 0.05% | −0.03 |
| HD Home Depot Inc. | Reduce -1.9% | 0.15% | −0.03 |
| SBUX Starbucks Corp. | Reduce -10.4% | 0.07% | −0.03 |
| V Visa Inc. Class A | Reduce -2.2% | 0.19% | −0.03 |
| PECO Phillips Edison & Company Inc. | Reduce -9.7% | 0.09% | −0.02 |
| VIOO Vanguard S&P Small-Cap 600 E | Reduce -31.9% | 0.04% | −0.02 |
| BAX Baxter International Inc. | Sold out | 0.00% | −0.02 |
| RC Ready Capital Corp. | Reduce -1.1% | 0.12% | −0.02 |
| O Realty Income Corp. | Reduce -5.7% | 0.15% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -4.5% | 0.18% | −0.02 |
| IEO iShares U.S. Oil & Gas Explo | Sold out | 0.00% | −0.02 |
| CAT Caterpillar Inc. | Reduce -19.7% | 0.04% | −0.02 |
| RSPG Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.02 |
| SMOT Vaneck Morningstar Smid Moat | Reduce -8.4% | 0.07% | −0.02 |
| NOC Northrop Grumman Corp. | Reduce -14.7% | 0.04% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.1% | 0.51% | −0.01 |
| WBS Webster Financial Corp. | Reduce -0.1% | 0.06% | −0.01 |
| BX Blackstone Inc. | Reduce -28.3% | 0.02% | −0.01 |
| JMST JPM Ultra-Short Muni Income | Reduce -9.3% | 0.08% | −0.01 |
| DFAC Dimensional US Core Equity 2 | Reduce -40.1% | 0.02% | −0.01 |
| U Unity Software Inc. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| IVV iShares Core S&P 500 ETF | Add +11.8% | 5.01% | +0.50 |
| JEPI JPMorgan Equity Premium Inco | Add +17.2% | 3.06% | +0.27 |
| GSSC Goldman Sachs Activebeta US | Add +35.9% | 1.26% | +0.25 |
| NVDA Nvidia Corp. | Add +3.5% | 0.92% | +0.24 |
| IWP iShares Russell Mid-Cap Grow | Add +342.8% | 0.28% | +0.21 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Add +21.7% | 1.50% | +0.17 |
| PLD Prologis Inc. | Add +1873.9% | 0.17% | +0.16 |
| IWF iShares Russell 1000 Growth | Add +18.9% | 0.81% | +0.15 |
| IEFA iShares Core MSCI Eafe ETF | Add +14.1% | 2.40% | +0.15 |
| JPRE JPMorgan Realty Income ETF | Add +1415.1% | 0.15% | +0.14 |
| AMAT Applied Materials Inc. | Add +5.4% | 0.92% | +0.12 |
| AON Aon PLC Class A | Add +66.2% | 0.41% | +0.11 |
| AGG iShares Core U.S. Aggregate | Add +16.4% | 0.94% | +0.09 |
| SCHX Schwab US Large-Cap ETF | Add +170.4% | 0.13% | +0.08 |
| AMZN Amazon.com Inc. | Add +0.3% | 2.86% | +0.07 |
| AZN Astrazeneca PLC-Spons ADR | Add +1.6% | 0.68% | +0.07 |
| DJP Ipath Bloomberg Commodity Inc. | Add +37.5% | 0.26% | +0.07 |
| COST Costco Wholesale Corp. | Add +3.2% | 0.53% | +0.07 |
| IEF iShares 7-10 Year Treasury B | Add +15.9% | 0.58% | +0.05 |
| IEMG iShares Core MSCI Emerging | Add +5.5% | 1.06% | +0.05 |
| NOW ServiceNow Inc. | Add +32.2% | 0.19% | +0.04 |
| XCEM Columbia Em Core Ex-China | Add +12.0% | 0.47% | +0.04 |
| META Meta Platforms Inc. Class A | Add +10.7% | 0.43% | +0.04 |
| BIP Brookfield Infrastructure Pa | Add +246.7% | 0.06% | +0.04 |
| EFG iShares MSCI Eafe Growth ETF | Add +81.0% | 0.09% | +0.04 |
| EFV iShares MSCI Eafe Value ETF | Add +108.9% | 0.07% | +0.04 |
| LBTYA Liberty Global Ltd. Class A | New | 0.03% | +0.03 |
| SPG Simon Property Group Inc. | Add +569.4% | 0.03% | +0.03 |
| ADBE Adobe Inc. | Add +6.9% | 0.23% | +0.02 |
| DGRO iShares Core Dividend Growth | Add +58.8% | 0.07% | +0.02 |
| BBN BlackRock Taxable Muni BND | New | 0.02% | +0.02 |
| ADI Analog Devices Inc. | Add +5.7% | 0.15% | +0.02 |
| MUB iShares National Muni Bond E | Add +25.2% | 0.12% | +0.02 |
| AGNC AGNC Investment Corp. | New | 0.02% | +0.02 |
| GEM Goldman Sachs Activebeta Em | Add +3.3% | 0.55% | +0.02 |
| PFE Pfizer Inc. | Add +12.0% | 0.19% | +0.01 |
| STM Stmicroelectronics NV-NY SHS | New | 0.01% | +0.01 |
| TJX TJX Companies Inc. | Add +2.3% | 0.21% | +0.01 |
| LLY Eli Lilly & Co. | Add +2.1% | 0.10% | +0.01 |
| GAL SS Global Allocation ETF | Add +7.1% | 0.48% | +0.01 |
| IAU iShares Gold Trust | Add +2.2% | 0.54% | +0.01 |
| ASML ASML Holding NV-NY Reg SHS | Add +7.4% | 0.14% | +0.01 |
| KMI Kinder Morgan Inc. | Add +430.6% | 0.01% | +0.01 |
| ORCL Oracle Corp. | Add +10.5% | 0.07% | +0.01 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.01% | +0.01 |
| INTU Intuit Inc. | Add +8.8% | 0.19% | +0.01 |
| SPGI S&P Global Inc. | Add +7.5% | 0.12% | +0.01 |
| ZTS Zoetis Inc. | Add +11.3% | 0.11% | +0.01 |
| QUAL iShares MSCI USA Quality Fac | New | 0.01% | +0.01 |
| IVW iShares S&P 500 Growth ETF | Add +11.9% | 0.05% | +0.01 |
Notes & Other Activity Q1 2024 → Q2 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Reduce -0.7% | 1,334 | $1.6M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Reduce -5.3% | 626 | $749K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |