First Foundation Advisors
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 8, 2025), First Foundation Advisors reported 329 stock positions worth $2.5 billion. Its top holding was Microsoft (MSFT) at 15.7% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.7%) and Vaneck Morningstar Wide Moat (MOAT, 3.8%). Compared with Q4 2024, it opened 8 new positions, sold out of 18, added to 71 and reduced 191. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +10%) and the biggest sale Ishr Ibx Usd Invgd CB ETF-Ui (LQD, shares −80%).
- Most Recent 13F
- Q2 2026
- Location
- Irvine, CA
- CIK
- 0001086763
- Portfolio Value
- $2.5B (Q1 2025)
- SEC Filing
- 0001086763-25-000007 ↗ filed May 8, 2025
Holdings Value
Holdings 329 stocks · $2.5B
| MSFT Microsoft Corp. | 15.74% | 1,028,833 | $386.2M | Reduce -1.3% |
| IVV iShares Core S&P 500 ETF | 6.70% | 292,572 | $164.4M | Add +9.9% |
| MOAT Vaneck Morningstar Wide Moat | 3.83% | 1,067,908 | $94.0M | Reduce -3.0% |
| JEPI JPMorgan Equity Premium Inco | 3.50% | 1,502,869 | $85.9M | Reduce -5.9% |
| GOOG Alphabet Inc. Class C | 3.24% | 508,368 | $79.4M | Reduce -6.1% |
| IEFA iShares Core MSCI Eafe ETF | 3.06% | 993,841 | $75.2M | Add +3.7% |
| AAPL Apple Inc. | 2.83% | 312,919 | $69.5M | Reduce -4.6% |
| AMZN Amazon.com Inc. | 2.68% | 345,692 | $65.8M | Reduce -6.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.65% | 122,055 | $65.0M | Reduce -7.7% |
| GSLC Goldman Activebeta US LC ETF | 2.31% | 514,121 | $56.6M | Reduce -4.8% |
| IWR iShares Russell Mid-Cap ETF | 1.74% | 500,709 | $42.6M | Add +0.6% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 1.56% | 1,013,774 | $38.4M | Reduce -8.3% |
| GSSC Goldman Sachs Activebeta US | 1.54% | 597,024 | $37.9M | Add +12.6% |
| AGG iShares Core U.S. Aggregate | 1.46% | 363,229 | $35.9M | Add +18.5% |
| GSIE Goldman Sachs Activebeta Int | 1.42% | 979,248 | $34.9M | Reduce -10.2% |
| UPS United Parcel Service Class B | 1.37% | 305,555 | $33.6M | Reduce -4.3% |
| IEMG iShares Core MSCI Emerging | 1.30% | 593,023 | $32.0M | Add +12.9% |
| CMF iShares California Muni Bond | 1.21% | 527,462 | $29.7M | Reduce -6.1% |
| JPM JPMorgan Chase & Co. | 1.20% | 120,495 | $29.6M | Reduce -5.5% |
| PWZ Invesco California Amt-Free | 1.08% | 1,115,085 | $26.6M | Reduce -17.5% |
| IWF iShares Russell 1000 Growth | 1.02% | 69,546 | $25.1M | Add +1.0% |
| IWM iShares Russell 2000 ETF | 0.99% | 121,901 | $24.3M | Add +6.0% |
| MA Mastercard Inc. Class A | 0.98% | 44,076 | $24.2M | Reduce -6.9% |
| JPRE JPMorgan Realty Income ETF | 0.97% | 492,017 | $23.7M | Add +283.9% |
| NVDA Nvidia Corp. | 0.90% | 202,872 | $22.0M | Reduce -3.3% |
| IAU iShares Gold Trust | 0.89% | 371,519 | $21.9M | Add +8.7% |
| PM Philip Morris International | 0.82% | 127,509 | $20.2M | Reduce -8.7% |
| AMD Advanced Micro Devices | 0.76% | 180,829 | $18.6M | Reduce -1.6% |
| QCOM Qualcomm Inc. | 0.74% | 118,635 | $18.2M | Reduce -24.3% |
| UBER Uber Technologies Inc. | 0.74% | 249,772 | $18.2M | Reduce -11.1% |
| SRLN SS Blackstone Sr Loan ETF | 0.72% | 431,348 | $17.7M | Add +36.9% |
| SU Suncor Energy Inc. | 0.72% | 454,062 | $17.6M | Reduce -10.2% |
| SCHW Schwab (charles) Corp. | 0.71% | 221,426 | $17.3M | Reduce -9.4% |
| COR Cencora Inc. | 0.67% | 59,543 | $16.6M | Reduce -18.1% |
| APH Amphenol Corp. Class A | 0.66% | 248,021 | $16.3M | Reduce -8.2% |
| AGGY Wisdomtree Yield Enhanced US | 0.63% | 358,545 | $15.6M | Reduce -23.2% |
| IEF iShares 7-10 Year Treasury B | 0.61% | 158,029 | $15.1M | Reduce -23.7% |
| GAL SS Global Allocation ETF | 0.59% | 321,812 | $14.4M | Add +2.3% |
| COST Costco Wholesale Corp. | 0.59% | 15,222 | $14.4M | Add +2.3% |
| UNH Unitedhealth Group Inc. | 0.58% | 27,042 | $14.2M | Reduce -8.3% |
| RSP Invesco S&P 500 Equal Weight | 0.56% | 78,986 | $13.7M | Add +0.8% |
| AMAT Applied Materials Inc. | 0.55% | 93,530 | $13.6M | Reduce -5.2% |
| META Meta Platforms Inc. Class A | 0.52% | 22,298 | $12.9M | Add +1.7% |
| AZN Astrazeneca PLC-Spons ADR | 0.50% | 166,197 | $12.2M | Reduce -12.6% |
| ITOT iShares Core S&P Total U.S. | 0.48% | 96,691 | $11.8M | Reduce -1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 20,563 | $11.5M | Reduce -12.6% |
| CP Canadian Pacific Kansas City | 0.44% | 152,829 | $10.7M | Reduce -12.9% |
| GEM Goldman Sachs Activebeta Em | 0.44% | 322,578 | $10.7M | Reduce -6.7% |
| CME Cme Group Inc. | 0.43% | 40,217 | $10.7M | Reduce -32.9% |
| ACN Accenture PLC Class A | 0.42% | 33,036 | $10.3M | Reduce -13.8% |
| LOW Lowe's Cos Inc. | 0.41% | 43,362 | $10.1M | Reduce -11.1% |
| SGOV iShares 0-3 Month Treasury B | 0.40% | 98,115 | $9.9M | Add +188.7% |
| XCEM Columbia Em Core Ex-China | 0.38% | 313,807 | $9.3M | Reduce -29.6% |
| JNJ Johnson & Johnson | 0.33% | 48,755 | $8.1M | Add +3.6% |
| BN Brookfield Corp. | 0.32% | 148,906 | $7.8M | Reduce -13.2% |
| FTNT Fortinet Inc. | 0.32% | 80,976 | $7.8M | Add +6.5% |
| QUAL iShares MSCI USA Quality Fac | 0.31% | 45,145 | $7.7M | Add +50.7% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.30% | 67,348 | $7.3M | Reduce -79.6% |
| IWP iShares Russell Mid-Cap Grow | 0.29% | 61,418 | $7.2M | Reduce -7.3% |
| CTAS Cintas Corp. | 0.28% | 33,918 | $7.0M | Add +11.7% |
| PLD Prologis Inc. | 0.27% | 58,954 | $6.6M | Reduce -6.3% |
| XOM Exxon Mobil Corp. | 0.26% | 54,362 | $6.5M | Reduce -17.1% |
| NOW ServiceNow Inc. | 0.26% | 8,067 | $6.4M | Add +2.0% |
| AON Aon PLC Class A | 0.26% | 16,023 | $6.4M | Reduce -21.6% |
| GOOGL Alphabet Inc. Class A | 0.26% | 41,058 | $6.3M | Reduce -9.5% |
| VOO Vanguard S&P 500 ETF | 0.26% | 12,245 | $6.3M | Reduce -15.4% |
| PAYC Paycom Software Inc. | 0.25% | 28,326 | $6.2M | Add +13.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.25% | 62,015 | $6.1M | Reduce -5.6% |
| LIN Linde PLC | 0.24% | 12,700 | $5.9M | Reduce -24.4% |
| NEE Nextera Energy Inc. | 0.23% | 80,459 | $5.7M | Reduce -16.9% |
| VEEV Veeva Systems Inc. Class A | 0.23% | 24,532 | $5.7M | Add +8.5% |
| TXN Texas Instruments Inc. | 0.23% | 31,084 | $5.6M | Reduce -22.8% |
| INTU Intuit Inc. | 0.22% | 8,687 | $5.3M | Add +3.6% |
| LH Labcorp Holdings Inc. | 0.22% | 22,820 | $5.3M | Reduce -17.7% |
| V Visa Inc. Class A | 0.21% | 14,777 | $5.2M | Reduce -14.8% |
| MELI MercadoLibre Inc. | 0.21% | 2,625 | $5.1M | Add +8.0% |
| BUR Burford Capital Ltd. | 0.21% | 385,041 | $5.1M | Reduce -19.0% |
| ADBE Adobe Inc. | 0.21% | 13,236 | $5.1M | Add +6.3% |
| SPGI S&P Global Inc. | 0.20% | 9,648 | $4.9M | Add +4.7% |
| LULU Lululemon Athletica Inc. | 0.20% | 17,120 | $4.8M | Add +7.8% |
| BKNG Booking Holdings Inc. | 0.20% | 1,041 | $4.8M | Add +9.0% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.20% | 6 | $4.8M | No change |
| DHR Danaher Corp. | 0.19% | 23,304 | $4.8M | Reduce -30.9% |
| CVX Chevron Corp. | 0.19% | 28,385 | $4.7M | Reduce -19.4% |
| PFE Pfizer Inc. | 0.19% | 184,835 | $4.7M | Reduce -2.2% |
| MSCI MSCI Inc. | 0.18% | 7,954 | $4.5M | Add +6.2% |
| REXR Rexford Industrial Realty Inc. | 0.18% | 113,652 | $4.4M | Reduce -40.9% |
| EFA iShares MSCI Eafe ETF | 0.18% | 54,403 | $4.4M | Reduce -1.6% |
| ASML ASML Holding NV-NY Reg SHS | 0.18% | 6,683 | $4.4M | Add +41.3% |
| CSCO Cisco Systems Inc. | 0.18% | 69,620 | $4.3M | Reduce -34.6% |
| CSGP Costar Group Inc. | 0.17% | 54,092 | $4.3M | Reduce -40.6% |
| AOR iShares Core 60/40 Balanced | 0.17% | 71,992 | $4.1M | Reduce -3.9% |
| MPWR Monolithic Power Systems Inc. | 0.17% | 7,137 | $4.1M | New |
| CPRT Copart Inc. | 0.16% | 71,525 | $4.0M | Add +8.0% |
| O Realty Income Corp. | 0.16% | 67,010 | $3.9M | Reduce -0.8% |
| DJP Ipath Bloomberg Commodity Inc. filed as BARCLAYS BANK PLC | 0.16% | 109,741 | $3.9M | Reduce -50.5% |
| ULTA Ulta Beauty Inc. | 0.16% | 10,517 | $3.9M | Reduce -13.2% |
| ZTS Zoetis Inc. | 0.16% | 23,316 | $3.8M | Add +9.5% |
| HD Home Depot Inc. | 0.15% | 10,041 | $3.7M | Reduce -10.1% |
| VNQ Vanguard Real Estate ETF | 0.15% | 39,577 | $3.6M | Reduce -18.5% |
Options reported separately and not counted above: BRK.B calls ($805K).
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.7M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 860 | $1.0M | Reduce -1.3% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 577 | $712K | No change |
Total filed on the 13F, all lines: $2.5B.
Portfolio Sells Q4 2024 → Q1 2025
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -79.6% | 0.30% | −1.03 |
| MSFT Microsoft Corp. | Reduce -1.3% | 15.74% | −0.81 |
| GOOG Alphabet Inc. Class C | Reduce -6.1% | 3.24% | −0.65 |
| AMZN Amazon.com Inc. | Reduce -6.3% | 2.68% | −0.37 |
| AAPL Apple Inc. | Reduce -4.6% | 2.83% | −0.26 |
| KEYS Keysight Technologies Inc. | Reduce -94.8% | 0.01% | −0.18 |
| PWZ Invesco California Amt-Free | Reduce -17.5% | 1.08% | −0.17 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -8.3% | 1.56% | −0.17 |
| NVDA Nvidia Corp. | Reduce -3.3% | 0.90% | −0.16 |
| QCOM Qualcomm Inc. | Reduce -24.3% | 0.74% | −0.16 |
| UPS United Parcel Service Class B | Reduce -4.3% | 1.37% | −0.15 |
| AGGY Wisdomtree Yield Enhanced US | Reduce -23.2% | 0.63% | −0.12 |
| XCEM Columbia Em Core Ex-China | Reduce -29.6% | 0.38% | −0.12 |
| DJP Ipath Bloomberg Commodity Inc. | Reduce -50.5% | 0.16% | −0.11 |
| IEF iShares 7-10 Year Treasury B | Reduce -23.7% | 0.61% | −0.11 |
| REXR Rexford Industrial Realty Inc. | Reduce -40.9% | 0.18% | −0.10 |
| DHR Danaher Corp. | Reduce -30.9% | 0.19% | −0.10 |
| CME Cme Group Inc. | Reduce -32.9% | 0.43% | −0.09 |
| ACN Accenture PLC Class A | Reduce -13.8% | 0.42% | −0.09 |
| AMD Advanced Micro Devices | Reduce -1.6% | 0.76% | −0.08 |
| CSGP Costar Group Inc. | Reduce -40.6% | 0.17% | −0.07 |
| TLF Tandy Leather Factory Inc. | Reduce -17.3% | 0.08% | −0.07 |
| BIIB Biogen Inc. | Sold out | 0.00% | −0.07 |
| GOOGL Alphabet Inc. Class A | Reduce -9.5% | 0.26% | −0.06 |
| CSCO Cisco Systems Inc. | Reduce -34.6% | 0.18% | −0.06 |
| TXN Texas Instruments Inc. | Reduce -22.8% | 0.23% | −0.06 |
| PZA Invesco National Amt-Free Mu | Reduce -34.4% | 0.13% | −0.06 |
| BN Brookfield Corp. | Reduce -13.2% | 0.32% | −0.05 |
| AMAT Applied Materials Inc. | Reduce -5.2% | 0.55% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -12.6% | 0.47% | −0.05 |
| AVGO Broadcom Inc. | Reduce -16.4% | 0.09% | −0.05 |
| LRCX Lam Research Corp. | Reduce -83.8% | 0.01% | −0.04 |
| APH Amphenol Corp. Class A | Reduce -8.2% | 0.66% | −0.04 |
| ULTA Ulta Beauty Inc. | Reduce -13.2% | 0.16% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -11.1% | 0.41% | −0.04 |
| CP Canadian Pacific Kansas City | Reduce -12.9% | 0.44% | −0.04 |
| GSLC Goldman Activebeta US LC ETF | Reduce -4.8% | 2.31% | −0.04 |
| VOO Vanguard S&P 500 ETF | Reduce -15.4% | 0.26% | −0.04 |
| RC Ready Capital Corp. | Reduce -28.4% | 0.05% | −0.03 |
| TSLA Tesla Inc. | Reduce -10.3% | 0.05% | −0.03 |
| NEE Nextera Energy Inc. | Reduce -16.9% | 0.23% | −0.03 |
| DIS The Walt Disney Co. | Reduce -5.6% | 0.25% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -28.2% | 0.08% | −0.03 |
| NXRT Nexpoint Residential | Sold out | 0.00% | −0.03 |
| LIN Linde PLC | Reduce -24.4% | 0.24% | −0.02 |
| LH Labcorp Holdings Inc. | Reduce -17.7% | 0.22% | −0.02 |
| IWP iShares Russell Mid-Cap Grow | Reduce -7.3% | 0.29% | −0.02 |
| BUR Burford Capital Ltd. | Reduce -19.0% | 0.21% | −0.02 |
| GUNR NT Mstar GLBL NR ETF | Sold out | 0.00% | −0.02 |
| SNPS Synopsys Inc. | Sold out | 0.00% | −0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| IVV iShares Core S&P 500 ETF | Add +9.9% | 6.70% | +0.80 |
| JPRE JPMorgan Realty Income ETF | Add +283.9% | 0.97% | +0.74 |
| IEFA iShares Core MSCI Eafe ETF | Add +3.7% | 3.06% | +0.53 |
| AGG iShares Core U.S. Aggregate | Add +18.5% | 1.46% | +0.35 |
| SGOV iShares 0-3 Month Treasury B | Add +188.7% | 0.40% | +0.27 |
| IEMG iShares Core MSCI Emerging | Add +12.9% | 1.30% | +0.27 |
| IAU iShares Gold Trust | Add +8.7% | 0.89% | +0.26 |
| SRLN SS Blackstone Sr Loan ETF | Add +36.9% | 0.72% | +0.23 |
| MPWR Monolithic Power Systems Inc. | New | 0.17% | +0.17 |
| GSSC Goldman Sachs Activebeta US | Add +12.6% | 1.54% | +0.16 |
| QUAL iShares MSCI USA Quality Fac | Add +50.7% | 0.31% | +0.11 |
| IWR iShares Russell Mid-Cap ETF | Add +0.6% | 1.74% | +0.08 |
| CTAS Cintas Corp. | Add +11.7% | 0.28% | +0.08 |
| JNJ Johnson & Johnson | Add +3.6% | 0.33% | +0.07 |
| COST Costco Wholesale Corp. | Add +2.3% | 0.59% | +0.07 |
| GAL SS Global Allocation ETF | Add +2.3% | 0.59% | +0.06 |
| IVW iShares S&P 500 Growth ETF | Add +97.1% | 0.13% | +0.06 |
| PAYC Paycom Software Inc. | Add +13.4% | 0.25% | +0.06 |
| ASML ASML Holding NV-NY Reg SHS | Add +41.3% | 0.18% | +0.06 |
| JAAA Janus Henderson Aaa Clo ETF | Add +120.0% | 0.10% | +0.06 |
| SMTH Alps SMTH Cor BD Plus ETF | Add +193.7% | 0.08% | +0.05 |
| MELI MercadoLibre Inc. | Add +8.0% | 0.21% | +0.05 |
| VEEV Veeva Systems Inc. Class A | Add +8.5% | 0.23% | +0.05 |
| FTNT Fortinet Inc. | Add +6.5% | 0.32% | +0.05 |
| IQLT iShares MSCI International Q | Add +43.9% | 0.11% | +0.04 |
| RSP Invesco S&P 500 Equal Weight | Add +0.8% | 0.56% | +0.04 |
| META Meta Platforms Inc. Class A | Add +1.7% | 0.52% | +0.04 |
| MDT Medtronic PLC | Add +91.8% | 0.06% | +0.03 |
| IWM iShares Russell 2000 ETF | Add +6.0% | 0.99% | +0.03 |
| JYNT The Joint Corp. | Add +21.0% | 0.08% | +0.03 |
| SPGI S&P Global Inc. | Add +4.7% | 0.20% | +0.03 |
| IDXX Idexx Laboratories Inc. | Add +11.7% | 0.14% | +0.03 |
| ZTS Zoetis Inc. | Add +9.5% | 0.16% | +0.03 |
| XYLD Global X S&P 500 Cove Call E | Add +197.2% | 0.03% | +0.02 |
| SPHQ Invesco S&P 500 Quality ETF | New | 0.02% | +0.02 |
| PG The Procter & Gamble Co. | Add +24.4% | 0.08% | +0.02 |
| CPRT Copart Inc. | Add +8.0% | 0.16% | +0.02 |
| IVE iShares S&P 500 Value ETF | Add +40.3% | 0.06% | +0.02 |
| INTU Intuit Inc. | Add +3.6% | 0.22% | +0.02 |
| TMO Thermo Fisher Scientific Inc. | Add +168.3% | 0.03% | +0.02 |
| EFV iShares MSCI Eafe Value ETF | Add +1.2% | 0.09% | +0.02 |
| BKNG Booking Holdings Inc. | Add +9.0% | 0.20% | +0.02 |
| EFG iShares MSCI Eafe Growth ETF | Add +8.1% | 0.09% | +0.02 |
| DGRO iShares Core Dividend Growth | Add +3.0% | 0.14% | +0.02 |
| IWS iShares Russell Mid-Cap Valu | Add +23.2% | 0.07% | +0.02 |
| SHYD Vaneck SH Hi YLD Muni | Add +4.0% | 0.13% | +0.01 |
| MSCI MSCI Inc. | Add +6.2% | 0.18% | +0.01 |
| RTO Rentokil Initial PLC-SP ADR | New | 0.01% | +0.01 |
| DFS Discover Financial Services | New | 0.01% | +0.01 |
| T AT&T Inc. | Add +0.3% | 0.04% | +0.01 |
Options Activity Q4 2024 → Q1 2025
| BRK.B Berkshire Hathaway Inc. Class B | call | New | 6,000 | $805K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2024 → Q1 2025
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Reduce -1.3% | 860 | $1.0M |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 351 | $2.8B | MSFT, IVV, GOOG, IEFA, AMD |
| Q1 2026 | 332 | $2.5B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q4 2025 | 335 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q3 2025 | 332 | $2.7B | MSFT, IVV, GOOG, IEFA, JEPI |
| Q2 2025 | 327 | $2.7B | MSFT, IVV, GOOG, IEFA, MOAT |
| Q1 2025 | 329 | $2.5B | MSFT, IVV, MOAT, JEPI, GOOG |
| Q4 2024 | 339 | $2.7B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q3 2024 | 353 | $2.7B | MSFT, IVV, MOAT, GOOG, JEPI |
| Q2 2024 | 429 | $2.6B | MSFT, IVV, GOOG, MOAT, JEPI |
| Q1 2024 | 431 | $2.5B | MSFT, IVV, GOOG, MOAT, JEPI |