Founders Financial Alliance, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Founders Financial Alliance, LLC reported 555 stock positions worth $333.1 million. Its top holding was Apple (AAPL) at 6.8% of the portfolio, followed by Nvidia (NVDA, 4.9%) and Microsoft (MSFT, 3.8%). Compared with Q4 2023, it opened 84 new positions, sold out of 20, added to 216 and reduced 149. The biggest buy was a new position in Pgim Ultra Short Bond ETF (PULS) and the biggest sale Microsoft (MSFT, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- RALEIGH, NC
- CIK
- 0001832190
- Portfolio Value
- $333.1M (Q1 2024)
- SEC Filing
- 0001398344-24-009345 ↗ filed May 14, 2024
Holdings Value
Holdings 555 stocks · $333.1M
| AAPL Apple Inc. | 6.83% | 132,730 | $22.8M | Add +1.0% |
| NVDA Nvidia Corp. | 4.94% | 18,227 | $16.5M | Add +1.3% |
| MSFT Microsoft Corp. | 3.80% | 30,049 | $12.6M | Reduce -3.5% |
| XLE SS Energy Select Sector | 2.36% | 83,432 | $7.9M | Add +203.3% |
| PULS Pgim Ultra Short Bond ETF | 2.09% | 140,121 | $7.0M | New |
| AMZN Amazon.com Inc. | 1.86% | 34,262 | $6.2M | Add +0.9% |
| FBNC First Bancorp | 1.83% | 168,386 | $6.1M | Reduce -2.1% |
| DUK Duke Energy Corp. | 1.57% | 54,134 | $5.2M | Add +4.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.51% | 9,593 | $5.0M | Add +2.5% |
| JPM JPMorgan Chase & Co. | 1.48% | 24,642 | $4.9M | Reduce -1.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.48% | 92,139 | $4.9M | Add +1830.4% |
| DGRS Wisdomtree U.S. Smallcap Qua | 1.41% | 94,726 | $4.7M | New |
| DGRW Wisdomtree U.S. Quality Divi | 1.38% | 60,332 | $4.6M | Add +707.2% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.33% | 48,315 | $4.4M | Add +0.3% |
| BBHY JPMorgan Betabuilders Usd Hi | 1.28% | 92,577 | $4.3M | Add +9.0% |
| IWF iShares Russell 1000 Growth | 1.17% | 11,595 | $3.9M | Reduce -0.3% |
| AVGO Broadcom Inc. | 1.14% | 2,864 | $3.8M | Reduce -11.6% |
| JPST JPMorgan Ultra-Short Income | 1.12% | 74,043 | $3.7M | Reduce -5.0% |
| ABBV Abbvie Inc. | 1.08% | 19,837 | $3.6M | Add +0.1% |
| VYM Vanguard High DVD Yield ETF | 1.03% | 28,220 | $3.4M | Add +510.4% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.96% | 8,043 | $3.2M | Add +7.3% |
| GOOGL Alphabet Inc. Class A | 0.96% | 21,197 | $3.2M | Add +4.7% |
| JNJ Johnson & Johnson | 0.91% | 19,169 | $3.0M | Add +5.3% |
| LOW Lowe's Cos Inc. | 0.90% | 11,756 | $3.0M | Add +1.5% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.85% | 66,075 | $2.8M | Add +15.1% |
| XOM Exxon Mobil Corp. | 0.81% | 23,193 | $2.7M | Add +5.4% |
| CVX Chevron Corp. | 0.81% | 17,084 | $2.7M | Reduce -0.4% |
| MO Altria Group Inc. | 0.80% | 60,917 | $2.7M | Add +11.1% |
| IWD iShares Russell 1000 Value E | 0.77% | 14,384 | $2.6M | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.70% | 5,528 | $2.3M | Add +5.5% |
| MRK Merck & Co. Inc. | 0.67% | 16,892 | $2.2M | Reduce -1.4% |
| DIVO Amplify CWP Enhan Divid ETF | 0.66% | 56,294 | $2.2M | Reduce -12.1% |
| PG The Procter & Gamble Co. | 0.63% | 12,965 | $2.1M | Add +11.8% |
| GCOW Pacer Global Cash Cows Divid | 0.63% | 60,150 | $2.1M | Reduce -13.7% |
| PM Philip Morris International | 0.60% | 21,876 | $2.0M | Reduce -0.3% |
| DON Wisdomtree US Midcap Dividen | 0.60% | 40,903 | $2.0M | Add +3910.1% |
| HD Home Depot Inc. | 0.59% | 5,140 | $2.0M | Add +44.9% |
| IVV iShares Core S&P 500 ETF | 0.57% | 3,632 | $1.9M | Add +35.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.56% | 29,193 | $1.9M | New |
| HON Honeywell International Inc. | 0.56% | 9,035 | $1.9M | Reduce -0.5% |
| T AT&T Inc. | 0.55% | 103,320 | $1.8M | Add +46.0% |
| ETN Eaton Corp. PLC | 0.50% | 5,364 | $1.7M | Add +46.6% |
| LLY Eli Lilly & Co. | 0.50% | 2,127 | $1.7M | Add +3.4% |
| AMD Advanced Micro Devices | 0.49% | 8,983 | $1.6M | Add +2.7% |
| PEP Pepsico Inc. | 0.46% | 8,799 | $1.5M | Add +9.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.46% | 30,702 | $1.5M | Add +126.5% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.45% | 42,050 | $1.5M | Add +56.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.44% | 7,628 | $1.5M | Add +6.0% |
| TGT Target Corp. | 0.43% | 8,129 | $1.4M | Reduce -0.4% |
| CVS CVS Health Corp. | 0.43% | 17,942 | $1.4M | Add +61.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.43% | 4,147 | $1.4M | Add +96.9% |
| NEE Nextera Energy Inc. | 0.43% | 22,236 | $1.4M | Reduce -4.0% |
| VIG Vanguard Dividend Apprec ETF | 0.42% | 7,692 | $1.4M | Add +5.2% |
| MCD McDonald's Corp. | 0.42% | 4,944 | $1.4M | Reduce -1.0% |
| GOF Guggenheim Strategic Opport | 0.41% | 95,841 | $1.4M | Add +46.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.41% | 12,462 | $1.4M | Add +2.4% |
| META Meta Platforms Inc. Class A | 0.41% | 2,778 | $1.3M | Reduce -30.0% |
| CSCO Cisco Systems Inc. | 0.39% | 26,221 | $1.3M | Add +44.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.39% | 2,891 | $1.3M | Add +16.9% |
| FCX Freeport-McMoran Inc. | 0.38% | 27,192 | $1.3M | Add +423.3% |
| V Visa Inc. Class A | 0.38% | 4,569 | $1.3M | Reduce -20.1% |
| KO The Coca-Cola Co. | 0.38% | 20,754 | $1.3M | Reduce -7.6% |
| SBUX Starbucks Corp. | 0.38% | 13,834 | $1.3M | Reduce -4.6% |
| VOO Vanguard S&P 500 ETF | 0.38% | 2,618 | $1.3M | Add +52.7% |
| CAT Caterpillar Inc. | 0.37% | 3,399 | $1.2M | Add +70.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.37% | 5,430 | $1.2M | Add +13.6% |
| DLN Wisdomtree US Largecap Divid | 0.37% | 17,081 | $1.2M | Add +126.5% |
| UAN CVR Partners LP | 0.37% | 15,498 | $1.2M | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.36% | 31,450 | $1.2M | Reduce -1.6% |
| GOOG Alphabet Inc. Class C | 0.35% | 7,657 | $1.2M | Reduce -1.4% |
| GTO Invesco Total Return Bond Et | 0.35% | 24,612 | $1.2M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.34% | 6,889 | $1.1M | Add +61.3% |
| ROL Rollins Inc. | 0.33% | 24,041 | $1.1M | Reduce -1.4% |
| TFC Truist Financial Corp. | 0.33% | 27,896 | $1.1M | Reduce -4.1% |
| XLF SS Financial Select Sector | 0.33% | 25,771 | $1.1M | Reduce -4.2% |
| VZ Verizon Communications Inc. | 0.32% | 25,477 | $1.1M | Add +10.3% |
| RY Royal Bank of Canada | 0.32% | 10,524 | $1.1M | Reduce -5.0% |
| QCOM Qualcomm Inc. | 0.31% | 6,079 | $1.0M | Add +280.6% |
| RTX RTX Corp. | 0.30% | 10,357 | $1.0M | Reduce -7.6% |
| SHY iShares 1-3 Year Treasury Bo | 0.29% | 11,744 | $960K | Add +1.5% |
| MAR Marriott International Class A | 0.28% | 3,752 | $947K | Add +2.5% |
| IWB iShares Russell 1000 ETF | 0.28% | 3,211 | $925K | Add +267.0% |
| VPU Vanguard Utilities ETF | 0.28% | 6,483 | $924K | Add +0.1% |
| XLK SS Technology Select Sector | 0.28% | 4,434 | $923K | Reduce -0.1% |
| WPC WP Carey Inc. | 0.27% | 15,973 | $902K | Reduce -3.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.27% | 7,276 | $890K | Reduce -11.1% |
| WMT Walmart Inc. | 0.26% | 14,572 | $877K | Reduce -0.2% |
| VEA Vanguard Ftse Developed ETF | 0.26% | 17,396 | $873K | Add +43.0% |
| CF CF Industries Holdings Inc. filed as CF INDS HLDGS INC | 0.26% | 10,456 | $870K | New |
| AGNC AGNC Investment Corp. | 0.26% | 87,785 | $869K | Add +52.1% |
| WM Waste Management Inc. | 0.26% | 4,024 | $858K | Reduce -2.6% |
| XME SS SPDR S&P Metals Mining | 0.25% | 14,060 | $848K | New |
| AEP American Electric Power | 0.25% | 9,556 | $823K | Add +11.4% |
| COST Costco Wholesale Corp. | 0.24% | 1,110 | $813K | Add +0.9% |
| BP BP PLC-Spons ADR | 0.24% | 21,465 | $809K | Reduce -3.5% |
| OXY Occidental Petroleum Corp. | 0.23% | 11,815 | $768K | New |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.23% | 9,511 | $763K | Reduce -0.0% |
| PFE Pfizer Inc. | 0.23% | 27,424 | $761K | Reduce -10.0% |
| UPS United Parcel Service Class B | 0.22% | 4,943 | $735K | Reduce -11.5% |
| OKE Oneok Inc. | 0.22% | 8,977 | $720K | No change |
Other holdings (2): bonds, preferreds, convertibles and warrants · $27K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 438 | $19K | New |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 7 | $8K | New |
Total filed on the 13F, all lines: $333.1M.
Portfolio Sells Q4 2023 → Q1 2024
| MSFT Microsoft Corp. | Reduce -3.5% | 3.80% | −0.74 |
| FBNC First Bancorp | Reduce -2.1% | 1.83% | −0.64 |
| JPST JPMorgan Ultra-Short Income | Reduce -5.0% | 1.12% | −0.40 |
| GCOW Pacer Global Cash Cows Divid | Reduce -13.7% | 0.63% | −0.30 |
| UNH Unitedhealth Group Inc. | Reduce -54.3% | 0.14% | −0.29 |
| AVGO Broadcom Inc. | Reduce -11.6% | 1.14% | −0.26 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -12.1% | 0.66% | −0.25 |
| PM Philip Morris International | Reduce -0.3% | 0.60% | −0.20 |
| V Visa Inc. Class A | Reduce -20.1% | 0.38% | −0.19 |
| IWF iShares Russell 1000 Growth | Reduce -0.3% | 1.17% | −0.19 |
| CVX Chevron Corp. | Reduce -0.4% | 0.81% | −0.18 |
| HON Honeywell International Inc. | Reduce -0.5% | 0.56% | −0.18 |
| VRTX Vertex Pharmaceuticals Inc. | Sold out | 0.00% | −0.18 |
| BA The Boeing Co. | Reduce -10.2% | 0.19% | −0.18 |
| JPM JPMorgan Chase & Co. | Reduce -1.6% | 1.48% | −0.17 |
| SBUX Starbucks Corp. | Reduce -4.6% | 0.38% | −0.16 |
| ADBE Adobe Inc. | Reduce -11.6% | 0.21% | −0.16 |
| MCD McDonald's Corp. | Reduce -1.0% | 0.42% | −0.16 |
| TSLA Tesla Inc. | Reduce -30.6% | 0.09% | −0.15 |
| WPC WP Carey Inc. | Reduce -3.5% | 0.27% | −0.15 |
| CMCSA Comcast Corp. Class A | Reduce -41.5% | 0.11% | −0.14 |
| QYLD Global X Nasd 100 Cov Call | Reduce -26.7% | 0.20% | −0.14 |
| META Meta Platforms Inc. Class A | Reduce -30.0% | 0.41% | −0.14 |
| INTC Intel Corp. | Reduce -20.6% | 0.16% | −0.14 |
| KO The Coca-Cola Co. | Reduce -7.6% | 0.38% | −0.13 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.12 |
| TEL Te Connectivity Ltd. | Sold out | 0.00% | −0.12 |
| BDN Brandywine Realty Trust | Reduce -55.2% | 0.05% | −0.12 |
| UPS United Parcel Service Class B | Reduce -11.5% | 0.22% | −0.12 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.12 |
| NEE Nextera Energy Inc. | Reduce -4.0% | 0.43% | −0.12 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -53.2% | 0.10% | −0.12 |
| ADSK Autodesk Inc. | Sold out | 0.00% | −0.12 |
| RY Royal Bank of Canada | Reduce -5.0% | 0.32% | −0.12 |
| PODD Insulet Corp. | Sold out | 0.00% | −0.11 |
| PFE Pfizer Inc. | Reduce -10.0% | 0.23% | −0.11 |
| BRSP Brightspire Capital Inc. | Sold out | 0.00% | −0.11 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.11 |
| TDY Teledyne Technologies Inc. | Reduce -48.7% | 0.06% | −0.10 |
| PCF High Income Securities Fund | Sold out | 0.00% | −0.10 |
| HUBS HubSpot Inc. | Sold out | 0.00% | −0.10 |
| LHX L3HARRIS Technologies Inc. | Sold out | 0.00% | −0.09 |
| TFC Truist Financial Corp. | Reduce -4.1% | 0.33% | −0.09 |
| SPGI S&P Global Inc. | Reduce -20.3% | 0.13% | −0.09 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.08 |
| JCI Johnson Controls Internation | Sold out | 0.00% | −0.08 |
| CCI Crown Castle Inc. | Sold out | 0.00% | −0.08 |
| TMO Thermo Fisher Scientific Inc. | Reduce -48.0% | 0.06% | −0.08 |
| ROL Rollins Inc. | Reduce -1.4% | 0.33% | −0.08 |
| MRSH Marsh & McLennan Cos | Sold out | 0.00% | −0.08 |
Portfolio Buys Q4 2023 → Q1 2024
| PULS Pgim Ultra Short Bond ETF | New | 2.09% | +2.09 |
| NVDA Nvidia Corp. | Add +1.3% | 4.94% | +1.49 |
| XLE SS Energy Select Sector | Add +203.3% | 2.36% | +1.47 |
| DGRS Wisdomtree U.S. Smallcap Qua | New | 1.41% | +1.41 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +1830.4% | 1.48% | +1.39 |
| DGRW Wisdomtree U.S. Quality Divi | Add +707.2% | 1.38% | +1.18 |
| VYM Vanguard High DVD Yield ETF | Add +510.4% | 1.03% | +0.82 |
| DON Wisdomtree US Midcap Dividen | Add +3910.1% | 0.60% | +0.58 |
| SPTM SS SPDR P S&P 1500 Comp ETF | New | 0.56% | +0.56 |
| UAN CVR Partners LP | New | 0.37% | +0.37 |
| FCX Freeport-McMoran Inc. | Add +423.3% | 0.38% | +0.30 |
| CF CF Industries Holdings Inc. | New | 0.26% | +0.26 |
| XME SS SPDR S&P Metals Mining | New | 0.25% | +0.25 |
| OXY Occidental Petroleum Corp. | New | 0.23% | +0.23 |
| QCOM Qualcomm Inc. | Add +280.6% | 0.31% | +0.22 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +126.5% | 0.46% | +0.22 |
| CLMT Calumet Specialty Products | New | 0.20% | +0.20 |
| ORC Orchid Island Capital Inc. | New | 0.19% | +0.19 |
| IWB iShares Russell 1000 ETF | Add +267.0% | 0.28% | +0.19 |
| DLN Wisdomtree US Largecap Divid | Add +126.5% | 0.37% | +0.18 |
| OLN Olin Corp. | New | 0.18% | +0.18 |
| OXFORD LANE CAP CORP | New | 0.18% | +0.18 |
| ARCC Ares Capital Corp. | New | 0.17% | +0.17 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +96.9% | 0.43% | +0.17 |
| RITM Rithm Capital Corp. | New | 0.17% | +0.17 |
| ETN Eaton Corp. PLC | Add +46.6% | 0.50% | +0.16 |
| CGGO Cap Group Global Growth | New | 0.16% | +0.16 |
| CAT Caterpillar Inc. | Add +70.6% | 0.37% | +0.15 |
| LXU LSB Industries Inc. | New | 0.14% | +0.14 |
| YUM Yum! Brands Inc. | New | 0.14% | +0.14 |
| CMI Cummins Inc. | New | 0.13% | +0.13 |
| NXST Nexstar Media Group Inc. | New | 0.13% | +0.13 |
| GDX Vaneck Gold Miners ETF | New | 0.12% | +0.12 |
| CGGR Cap Group Growth Equity | New | 0.12% | +0.12 |
| HD Home Depot Inc. | Add +44.9% | 0.59% | +0.12 |
| QDPL Pacer Met US LRG Cap DVD 400 | Add +56.2% | 0.45% | +0.11 |
| SNA Snap-on Inc. | New | 0.10% | +0.10 |
| BTU Peabody Energy Corp. | New | 0.10% | +0.10 |
| PNC PNC Financial Services Group | Add +152.8% | 0.19% | +0.10 |
| GXO Gxo Logistics Inc. | New | 0.09% | +0.09 |
| CVS CVS Health Corp. | Add +61.8% | 0.43% | +0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +61.3% | 0.34% | +0.09 |
| VOO Vanguard S&P 500 ETF | Add +52.7% | 0.38% | +0.09 |
| GOF Guggenheim Strategic Opport | Add +46.1% | 0.41% | +0.09 |
| T AT&T Inc. | Add +46.0% | 0.55% | +0.09 |
| RUNN Running Oak Efficient GR ETF | New | 0.08% | +0.08 |
| TCAF T Rowe PRC Cap Appreciation | New | 0.08% | +0.08 |
| OLED Universal Display Corp. | Add +190.5% | 0.15% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +35.4% | 0.57% | +0.08 |
| TTD Trade Desk Inc./the Class A | New | 0.08% | +0.08 |
Notes & Other Activity Q4 2023 → Q1 2024
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | New | 438 | $19K |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | New | 7 | $8K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 778 | $754.4M | AAPL, IVV, NVDA, IUSB, MSFT |
| Q1 2026 | 734 | $554.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q4 2025 | 607 | $529.8M | AAPL, NVDA, MSFT, AMZN, JPM |
| Q3 2025 | 711 | $530.7M | AAPL, NVDA, MSFT, AMZN, IVV |
| Q2 2025 | 544 | $439.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q1 2025 | 615 | $412.6M | AAPL, NVDA, MSFT, PULS, AMZN |
| Q4 2024 | 574 | $363.6M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q3 2024 | 586 | $359.1M | AAPL, NVDA, MSFT, PULS, BIL |
| Q2 2024 | 558 | $337.2M | AAPL, NVDA, MSFT, XLE, PULS |
| Q1 2024 | 555 | $333.1M | AAPL, NVDA, MSFT, XLE, PULS |