Founders Financial Alliance, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 26, 2024), Founders Financial Alliance, LLC reported 558 stock positions worth $337.2 million. Its top holding was Apple (AAPL) at 8.0% of the portfolio, followed by Nvidia (NVDA, 5.3%) and Microsoft (MSFT, 4.1%). Compared with Q1 2024, it opened 24 new positions, sold out of 21, added to 170 and reduced 178. The biggest buy was SS SPDR BB 1-3M T-Bill ETF (BIL, shares +62%) and the biggest sale JPMorgan Betabuilders Usd Hi (BBHY, shares −100%).
- Most Recent 13F
- Q2 2026
- Location
- RALEIGH, NC
- CIK
- 0001832190
- Portfolio Value
- $337.2M (Q2 2024)
- SEC Filing
- 0001398344-24-015396 ↗ filed Aug 26, 2024
Holdings Value
Holdings 558 stocks · $337.2M
| AAPL Apple Inc. | 8.02% | 128,432 | $27.1M | Reduce -3.2% |
| NVDA Nvidia Corp. | 5.28% | 143,997 | $17.8M | Reduce -21.0% |
| MSFT Microsoft Corp. | 4.07% | 30,723 | $13.7M | Add +2.2% |
| XLE SS Energy Select Sector | 2.29% | 84,543 | $7.7M | Add +1.3% |
| PULS Pgim Ultra Short Bond ETF | 2.13% | 144,635 | $7.2M | Add +3.2% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 2.13% | 78,314 | $7.2M | Add +62.1% |
| AMZN Amazon.com Inc. | 1.80% | 31,436 | $6.1M | Reduce -8.3% |
| DUK Duke Energy Corp. | 1.67% | 56,025 | $5.6M | Add +3.5% |
| FBNC First Bancorp | 1.55% | 163,369 | $5.2M | Reduce -3.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.48% | 9,161 | $5.0M | Reduce -4.5% |
| JPM JPMorgan Chase & Co. | 1.38% | 23,013 | $4.7M | Reduce -6.6% |
| DGRS Wisdomtree U.S. Smallcap Qua | 1.37% | 98,279 | $4.6M | Add +3.8% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.35% | 88,669 | $4.5M | Reduce -3.8% |
| IWF iShares Russell 1000 Growth | 1.23% | 11,399 | $4.2M | Reduce -1.7% |
| JPST JPMorgan Ultra-Short Income | 1.22% | 81,314 | $4.1M | Add +9.8% |
| AVGO Broadcom Inc. | 1.21% | 2,546 | $4.1M | Reduce -11.1% |
| DGRW Wisdomtree U.S. Quality Divi | 1.17% | 50,594 | $3.9M | Reduce -16.1% |
| GOOGL Alphabet Inc. Class A | 1.16% | 21,485 | $3.9M | Add +1.4% |
| ABBV Abbvie Inc. | 1.01% | 19,798 | $3.4M | Reduce -0.2% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.95% | 8,181 | $3.2M | Add +1.7% |
| VYM Vanguard High DVD Yield ETF | 0.92% | 26,063 | $3.1M | Reduce -7.6% |
| XOM Exxon Mobil Corp. | 0.84% | 24,660 | $2.8M | Add +6.3% |
| MO Altria Group Inc. | 0.84% | 62,004 | $2.8M | Add +1.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.82% | 66,921 | $2.8M | Add +1.3% |
| JNJ Johnson & Johnson | 0.81% | 18,712 | $2.7M | Reduce -2.4% |
| CVX Chevron Corp. | 0.79% | 16,988 | $2.7M | Reduce -0.6% |
| LOW Lowe's Cos Inc. | 0.76% | 11,654 | $2.6M | Reduce -0.9% |
| IWD iShares Russell 1000 Value E | 0.73% | 14,187 | $2.5M | Reduce -1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.67% | 5,592 | $2.3M | Add +1.2% |
| DON Wisdomtree US Midcap Dividen | 0.65% | 46,976 | $2.2M | Add +14.8% |
| PM Philip Morris International | 0.65% | 21,668 | $2.2M | Reduce -0.9% |
| PG The Procter & Gamble Co. | 0.62% | 12,744 | $2.1M | Reduce -1.7% |
| MRK Merck & Co. Inc. | 0.62% | 16,881 | $2.1M | Reduce -0.1% |
| IVV iShares Core S&P 500 ETF | 0.62% | 3,795 | $2.1M | Add +4.5% |
| DIVO Amplify CWP Enhan Divid ETF | 0.61% | 53,503 | $2.1M | Reduce -5.0% |
| GCOW Pacer Global Cash Cows Divid | 0.58% | 58,400 | $2.0M | Reduce -2.9% |
| HON Honeywell International Inc. | 0.57% | 9,037 | $1.9M | Add +0.0% |
| LLY Eli Lilly & Co. | 0.57% | 2,126 | $1.9M | Reduce -0.1% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.56% | 28,304 | $1.9M | Reduce -3.0% |
| HD Home Depot Inc. | 0.53% | 5,238 | $1.8M | Add +1.9% |
| T AT&T Inc. | 0.52% | 91,152 | $1.7M | Reduce -11.8% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.49% | 45,025 | $1.7M | Add +7.1% |
| ETN Eaton Corp. PLC | 0.49% | 5,239 | $1.6M | Reduce -2.3% |
| DLN Wisdomtree US Largecap Divid | 0.48% | 22,191 | $1.6M | Add +29.9% |
| NEE Nextera Energy Inc. | 0.47% | 22,176 | $1.6M | Reduce -0.3% |
| GOF Guggenheim Strategic Opport | 0.45% | 100,994 | $1.5M | Add +5.4% |
| AMD Advanced Micro Devices | 0.44% | 9,184 | $1.5M | Add +2.2% |
| PEP Pepsico Inc. | 0.44% | 8,961 | $1.5M | Add +1.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.43% | 3,856 | $1.4M | Reduce -7.0% |
| GOOG Alphabet Inc. Class C | 0.43% | 7,827 | $1.4M | Add +2.2% |
| VIG Vanguard Dividend Apprec ETF | 0.42% | 7,840 | $1.4M | Add +1.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.42% | 2,980 | $1.4M | Add +3.1% |
| META Meta Platforms Inc. Class A | 0.41% | 2,736 | $1.4M | Reduce -1.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.40% | 7,848 | $1.4M | Add +2.9% |
| VOO Vanguard S&P 500 ETF | 0.40% | 2,667 | $1.3M | Add +1.9% |
| KO The Coca-Cola Co. | 0.38% | 20,130 | $1.3M | Reduce -3.0% |
| UAN CVR Partners LP | 0.38% | 16,898 | $1.3M | Add +9.0% |
| MCD McDonald's Corp. | 0.38% | 4,980 | $1.3M | Add +0.7% |
| FCX Freeport-McMoran Inc. | 0.37% | 25,997 | $1.3M | Reduce -4.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.37% | 31,625 | $1.3M | Add +0.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.37% | 25,768 | $1.3M | Reduce -16.1% |
| XLK SS Technology Select Sector | 0.36% | 5,392 | $1.2M | Add +21.6% |
| TGT Target Corp. | 0.35% | 8,076 | $1.2M | Reduce -0.7% |
| V Visa Inc. Class A | 0.35% | 4,549 | $1.2M | Reduce -0.4% |
| SCHD Schwab US DVD Equity ETF | 0.35% | 15,325 | $1.2M | Add +120.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.34% | 5,294 | $1.2M | Reduce -2.5% |
| CSCO Cisco Systems Inc. | 0.34% | 24,227 | $1.2M | Reduce -7.6% |
| ROL Rollins Inc. | 0.34% | 23,253 | $1.1M | Reduce -3.3% |
| AGNC AGNC Investment Corp. | 0.33% | 117,124 | $1.1M | Add +33.4% |
| RY Royal Bank of Canada | 0.33% | 10,486 | $1.1M | Reduce -0.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.33% | 6,889 | $1.1M | No change |
| QCOM Qualcomm Inc. | 0.33% | 5,528 | $1.1M | Reduce -9.1% |
| CAT Caterpillar Inc. | 0.32% | 3,288 | $1.1M | Reduce -3.3% |
| TFC Truist Financial Corp. | 0.32% | 27,867 | $1.1M | Reduce -0.1% |
| WMT Walmart Inc. | 0.32% | 15,851 | $1.1M | Add +8.8% |
| GTO Invesco Total Return Bond Et filed as POWERSHARES ACTIVELY MANAGED | 0.32% | 23,077 | $1.1M | Reduce -6.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.31% | 9,830 | $1.1M | Reduce -21.1% |
| VZ Verizon Communications Inc. | 0.31% | 25,478 | $1.1M | Add +0.0% |
| XLF SS Financial Select Sector | 0.31% | 25,451 | $1.0M | Reduce -1.2% |
| CVS CVS Health Corp. | 0.31% | 17,578 | $1.0M | Reduce -2.0% |
| COST Costco Wholesale Corp. | 0.30% | 1,207 | $1.0M | Add +8.7% |
| MAR Marriott International Class A | 0.30% | 4,202 | $1.0M | Add +12.0% |
| RTX RTX Corp. | 0.30% | 10,119 | $1.0M | Reduce -2.3% |
| BCIC BCP Investment Corp. filed as PORTMAN RIDGE FIN CORP | 0.29% | 49,954 | $980K | Add +74.2% |
| ORC Orchid Island Capital Inc. | 0.27% | 107,961 | $900K | Add +52.9% |
| SBUX Starbucks Corp. | 0.26% | 11,288 | $879K | Reduce -18.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.26% | 5,004 | $870K | Add +43.5% |
| WPC WP Carey Inc. | 0.26% | 15,727 | $866K | Reduce -1.5% |
| OXFORD LANE CAP CORP | 0.25% | 158,098 | $857K | Add +37.6% |
| XME SS SPDR S&P Metals Mining | 0.25% | 14,319 | $850K | Add +1.8% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.25% | 9,467 | $848K | Reduce -0.5% |
| WM Waste Management Inc. | 0.25% | 3,977 | $848K | Reduce -1.2% |
| USFR Wisdomtree Floating Rate Tre | 0.25% | 16,860 | $848K | New |
| AEP American Electric Power | 0.24% | 9,257 | $812K | Reduce -3.1% |
| AMGN Amgen Inc. | 0.24% | 2,568 | $802K | Add +3.4% |
| PFE Pfizer Inc. | 0.24% | 28,419 | $795K | Add +3.6% |
| ADBE Adobe Inc. | 0.23% | 1,419 | $788K | Add +0.1% |
| BP BP PLC-Spons ADR | 0.23% | 21,572 | $779K | Add +0.5% |
| CLMT Calumet Specialty Products | 0.23% | 48,400 | $777K | Add +8.4% |
| OKE Oneok Inc. | 0.22% | 8,977 | $732K | No change |
Other holdings (2): bonds, preferreds, convertibles and warrants · $26K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 438 | $18K | No change |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 7 | $8K | No change |
Total filed on the 13F, all lines: $337.2M.
Portfolio Sells Q1 2024 → Q2 2024
| BBHY JPMorgan Betabuilders Usd Hi | Reduce -99.7% | 0.00% | −1.28 |
| FBNC First Bancorp | Reduce -3.0% | 1.55% | −0.28 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -16.1% | 1.17% | −0.21 |
| CF CF Industries Holdings Inc. | Reduce -51.7% | 0.11% | −0.15 |
| DG Dollar General Corp. | Sold out | 0.00% | −0.14 |
| LOW Lowe's Cos Inc. | Reduce -0.9% | 0.76% | −0.14 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -3.8% | 1.35% | −0.13 |
| CVS CVS Health Corp. | Reduce -2.0% | 0.31% | −0.12 |
| IWB iShares Russell 1000 ETF | Reduce -44.4% | 0.16% | −0.12 |
| SBUX Starbucks Corp. | Reduce -18.4% | 0.26% | −0.12 |
| VYM Vanguard High DVD Yield ETF | Reduce -7.6% | 0.92% | −0.11 |
| JPM JPMorgan Chase & Co. | Reduce -6.6% | 1.38% | −0.10 |
| JNJ Johnson & Johnson | Reduce -2.4% | 0.81% | −0.10 |
| OLN Olin Corp. | Reduce -44.3% | 0.08% | −0.10 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -21.1% | 0.31% | −0.10 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -16.1% | 0.37% | −0.09 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -28.4% | 0.20% | −0.08 |
| PSX Phillips 66 | Sold out | 0.00% | −0.08 |
| TGT Target Corp. | Reduce -0.7% | 0.35% | −0.08 |
| ABBV Abbvie Inc. | Reduce -0.2% | 1.01% | −0.08 |
| VEA Vanguard Ftse Developed ETF | Reduce -26.7% | 0.19% | −0.08 |
| URI United Rentals Inc. | Sold out | 0.00% | −0.07 |
| ET Energy Transfer LP | Sold out | 0.00% | −0.07 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.07 |
| NKE Nike Inc. Class B | Sold out | 0.00% | −0.07 |
| VPU Vanguard Utilities ETF | Reduce -26.2% | 0.21% | −0.07 |
| DAL Delta Air Lines Inc. | Sold out | 0.00% | −0.07 |
| ROK Rockwell Automation Inc. | Sold out | 0.00% | −0.06 |
| AOS Smith (a.o.) Corp. | Sold out | 0.00% | −0.06 |
| BA The Boeing Co. | Reduce -27.2% | 0.13% | −0.06 |
| TDY Teledyne Technologies Inc. | Sold out | 0.00% | −0.06 |
| AMZN Amazon.com Inc. | Reduce -8.3% | 1.80% | −0.05 |
| DIS The Walt Disney Co. | Reduce -0.3% | 0.21% | −0.05 |
| INTC Intel Corp. | Reduce -1.8% | 0.11% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -7.6% | 0.34% | −0.05 |
| CSQ Calamos Strat TTL RTRN FND | Sold out | 0.00% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -0.1% | 0.62% | −0.05 |
| CAT Caterpillar Inc. | Reduce -3.3% | 0.32% | −0.05 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -5.0% | 0.61% | −0.04 |
| MA Mastercard Inc. Class A | Reduce -26.5% | 0.09% | −0.04 |
| GCOW Pacer Global Cash Cows Divid | Reduce -2.9% | 0.58% | −0.04 |
| O Realty Income Corp. | Reduce -22.3% | 0.13% | −0.04 |
| FTXG First Trust Nasdaq Food & Be | Sold out | 0.00% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -15.9% | 0.16% | −0.04 |
| IWD iShares Russell 1000 Value E | Reduce -1.4% | 0.73% | −0.04 |
| LXU LSB Industries Inc. | Reduce -18.6% | 0.11% | −0.04 |
| EPD Enterprise Products Partners | Reduce -30.9% | 0.07% | −0.04 |
| OXY Occidental Petroleum Corp. | Reduce -10.7% | 0.20% | −0.03 |
| PRU Prudential Financial Inc. | Reduce -37.1% | 0.05% | −0.03 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -2.5% | 0.34% | −0.03 |
Portfolio Buys Q1 2024 → Q2 2024
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +62.1% | 2.13% | +0.80 |
| MSFT Microsoft Corp. | Add +2.2% | 4.07% | +0.28 |
| USFR Wisdomtree Floating Rate Tre | New | 0.25% | +0.25 |
| GOOGL Alphabet Inc. Class A | Add +1.4% | 1.16% | +0.20 |
| SCHD Schwab US DVD Equity ETF | Add +120.0% | 0.35% | +0.18 |
| BCIC BCP Investment Corp. | Add +74.2% | 0.29% | +0.13 |
| TSM Taiwan Semiconductor-SP ADR | Add +43.5% | 0.26% | +0.12 |
| FTEC Fidelity MSCI Info Tech Indx | New | 0.11% | +0.11 |
| DLN Wisdomtree US Largecap Divid | Add +29.9% | 0.48% | +0.11 |
| JPST JPMorgan Ultra-Short Income | Add +9.8% | 1.22% | +0.10 |
| CTAS Cintas Corp. | New | 0.09% | +0.09 |
| DUK Duke Energy Corp. | Add +3.5% | 1.67% | +0.09 |
| XLK SS Technology Select Sector | Add +21.6% | 0.36% | +0.08 |
| OXFORD LANE CAP CORP | Add +37.6% | 0.25% | +0.08 |
| ORC Orchid Island Capital Inc. | Add +52.9% | 0.27% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +2.2% | 0.43% | +0.08 |
| CB Chubb Ltd. | New | 0.07% | +0.07 |
| JGRO JPMorgan Active Growth ETF | New | 0.07% | +0.07 |
| AGNC AGNC Investment Corp. | Add +33.4% | 0.33% | +0.07 |
| PAYX Paychex Inc. | New | 0.07% | +0.07 |
| SCHB Schwab US Broad Market ETF | Add +26428.6% | 0.07% | +0.07 |
| MDY State Street SPDR S&P Midcap | New | 0.07% | +0.07 |
| GD General Dynamics Corp. | New | 0.07% | +0.07 |
| PANW Palo Alto Networks Inc. | New | 0.07% | +0.07 |
| PODD Insulet Corp. | New | 0.06% | +0.06 |
| COST Costco Wholesale Corp. | Add +8.7% | 0.30% | +0.06 |
| SO The Southern Co. | New | 0.06% | +0.06 |
| INTU Intuit Inc. | Add +79.8% | 0.13% | +0.06 |
| WMT Walmart Inc. | Add +8.8% | 0.32% | +0.06 |
| DON Wisdomtree US Midcap Dividen | Add +14.8% | 0.65% | +0.05 |
| VLY Valley National Bancorp | New | 0.04% | +0.04 |
| IVV iShares Core S&P 500 ETF | Add +4.5% | 0.62% | +0.04 |
| PULS Pgim Ultra Short Bond ETF | Add +3.2% | 2.13% | +0.04 |
| MO Altria Group Inc. | Add +1.8% | 0.84% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +3.1% | 0.42% | +0.04 |
| QDPL Pacer Met US LRG Cap DVD 400 | Add +7.1% | 0.49% | +0.04 |
| XLC SS Comm Select Sector SPDR | Add +81.9% | 0.08% | +0.04 |
| GOF Guggenheim Strategic Opport | Add +5.4% | 0.45% | +0.03 |
| XOM Exxon Mobil Corp. | Add +6.3% | 0.84% | +0.03 |
| FVD First Trust Value Line DVD | Add +52.9% | 0.10% | +0.03 |
| CLMT Calumet Specialty Products | Add +8.4% | 0.23% | +0.03 |
| GSBD Goldman Sachs BDC Inc. | Add +28.4% | 0.14% | +0.03 |
| PNNT Pennantpark Investment Corp. | Add +28.0% | 0.11% | +0.03 |
| RUNN Running Oak Efficient GR ETF | Add +38.9% | 0.11% | +0.03 |
| SLV iShares Silver Trust | Add +1.8% | 0.18% | +0.03 |
| AMGN Amgen Inc. | Add +3.4% | 0.24% | +0.03 |
| SCHM Schwab US Mid Cap ETF | New | 0.02% | +0.02 |
| CION Cion Investment Corp. | Add +42.6% | 0.06% | +0.02 |
| NXST Nexstar Media Group Inc. | Add +21.5% | 0.15% | +0.02 |
| AMAT Applied Materials Inc. | Add +1.7% | 0.15% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 778 | $754.4M | AAPL, IVV, NVDA, IUSB, MSFT |
| Q1 2026 | 734 | $554.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q4 2025 | 607 | $529.8M | AAPL, NVDA, MSFT, AMZN, JPM |
| Q3 2025 | 711 | $530.7M | AAPL, NVDA, MSFT, AMZN, IVV |
| Q2 2025 | 544 | $439.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q1 2025 | 615 | $412.6M | AAPL, NVDA, MSFT, PULS, AMZN |
| Q4 2024 | 574 | $363.6M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q3 2024 | 586 | $359.1M | AAPL, NVDA, MSFT, PULS, BIL |
| Q2 2024 | 558 | $337.2M | AAPL, NVDA, MSFT, XLE, PULS |
| Q1 2024 | 555 | $333.1M | AAPL, NVDA, MSFT, XLE, PULS |