Founders Financial Alliance, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 7, 2025), Founders Financial Alliance, LLC reported 574 stock positions worth $363.6 million. Its top holding was Apple (AAPL) at 8.9% of the portfolio, followed by Nvidia (NVDA, 5.2%) and Microsoft (MSFT, 3.6%). Compared with Q3 2024, it opened 15 new positions, sold out of 27, added to 238 and reduced 134. The biggest buy was Amazon.com (AMZN, shares +15%) and the biggest sale SS Energy Select Sector (XLE, shares −11%).
- Most Recent 13F
- Q2 2026
- Location
- RALEIGH, NC
- CIK
- 0001832190
- Portfolio Value
- $363.6M (Q4 2024)
- SEC Filing
- 0001398344-25-002203 ↗ filed Feb 7, 2025
Holdings Value
Holdings 574 stocks · $363.6M
| AAPL Apple Inc. | 8.87% | 128,750 | $32.2M | Add +0.7% |
| NVDA Nvidia Corp. | 5.24% | 141,942 | $19.1M | Reduce -1.8% |
| MSFT Microsoft Corp. | 3.64% | 31,422 | $13.2M | Add +0.9% |
| AMZN Amazon.com Inc. | 2.35% | 38,937 | $8.5M | Add +14.8% |
| PULS Pgim Ultra Short Bond ETF | 2.11% | 154,545 | $7.7M | Reduce -1.8% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 2.03% | 80,657 | $7.4M | Reduce -1.2% |
| JPM JPMorgan Chase & Co. | 1.73% | 26,200 | $6.3M | Add +18.5% |
| XLE SS Energy Select Sector | 1.73% | 73,276 | $6.3M | Reduce -11.3% |
| DUK Duke Energy Corp. | 1.61% | 54,248 | $5.8M | Reduce -4.2% |
| FBNC First Bancorp | 1.52% | 125,633 | $5.5M | Reduce -3.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.41% | 8,728 | $5.1M | Add +0.5% |
| AVGO Broadcom Inc. | 1.41% | 22,059 | $5.1M | Reduce -12.9% |
| DGRS Wisdomtree U.S. Smallcap Qua | 1.39% | 98,375 | $5.0M | Add +0.4% |
| GOOGL Alphabet Inc. Class A | 1.33% | 25,538 | $4.8M | Add +14.4% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.25% | 83,441 | $4.6M | Reduce -3.7% |
| DGRW Wisdomtree U.S. Quality Divi | 1.19% | 53,518 | $4.3M | Add +7.4% |
| IWF iShares Russell 1000 Growth | 1.19% | 10,750 | $4.3M | Reduce -2.4% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.98% | 8,376 | $3.6M | Add +0.4% |
| JPST JPMorgan Ultra-Short Income | 0.98% | 70,406 | $3.5M | Reduce -16.3% |
| MO Altria Group Inc. | 0.96% | 66,717 | $3.5M | Add +0.9% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.96% | 77,575 | $3.5M | Add +11.2% |
| ABBV Abbvie Inc. | 0.88% | 18,030 | $3.2M | Reduce -7.4% |
| VYM Vanguard High DVD Yield ETF | 0.87% | 24,849 | $3.2M | Reduce -2.8% |
| LOW Lowe's Cos Inc. | 0.82% | 12,032 | $3.0M | Add +2.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.76% | 6,108 | $2.8M | Add +5.8% |
| CVX Chevron Corp. | 0.75% | 18,792 | $2.7M | Add +11.1% |
| XOM Exxon Mobil Corp. | 0.74% | 25,040 | $2.7M | Add +1.1% |
| IWD iShares Russell 1000 Value E | 0.72% | 14,146 | $2.6M | Reduce -0.2% |
| JNJ Johnson & Johnson | 0.71% | 17,927 | $2.6M | Reduce -3.2% |
| PM Philip Morris International | 0.70% | 21,229 | $2.6M | Reduce -0.4% |
| DON Wisdomtree US Midcap Dividen | 0.69% | 49,344 | $2.5M | Add +4.2% |
| IVV iShares Core S&P 500 ETF | 0.68% | 4,229 | $2.5M | Add +9.7% |
| WMT Walmart Inc. | 0.62% | 25,021 | $2.3M | Add +52.3% |
| DIVO Amplify CWP Enhan Divid ETF | 0.60% | 53,503 | $2.2M | No change |
| HON Honeywell International Inc. | 0.57% | 9,216 | $2.1M | Add +0.3% |
| HD Home Depot Inc. | 0.56% | 5,277 | $2.1M | Add +4.6% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.56% | 28,439 | $2.0M | Reduce -1.2% |
| VOO Vanguard S&P 500 ETF | 0.54% | 3,628 | $2.0M | Add +36.0% |
| T AT&T Inc. | 0.51% | 82,047 | $1.9M | Reduce -4.9% |
| PG The Procter & Gamble Co. | 0.51% | 11,101 | $1.9M | Add +1.8% |
| GCOW Pacer Global Cash Cows Divid | 0.50% | 53,925 | $1.8M | Reduce -5.8% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.50% | 46,924 | $1.8M | Add +0.5% |
| ETN Eaton Corp. PLC | 0.49% | 5,415 | $1.8M | Add +0.7% |
| MCD McDonald's Corp. | 0.48% | 6,051 | $1.8M | Add +21.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.48% | 7,964 | $1.8M | Add +0.6% |
| META Meta Platforms Inc. Class A | 0.45% | 2,798 | $1.6M | Add +4.8% |
| GOF Guggenheim Strategic Opport | 0.45% | 106,201 | $1.6M | Reduce -5.5% |
| VIG Vanguard Dividend Apprec ETF | 0.44% | 8,243 | $1.6M | Add +3.8% |
| NEE Nextera Energy Inc. | 0.44% | 22,283 | $1.6M | Add +0.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.44% | 3,890 | $1.6M | Reduce -1.4% |
| DLN Wisdomtree US Largecap Divid | 0.43% | 20,036 | $1.6M | Add +1.3% |
| MRK Merck & Co. Inc. | 0.41% | 15,089 | $1.5M | Reduce -0.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.41% | 29,119 | $1.5M | Add +7.8% |
| GOOG Alphabet Inc. Class C | 0.39% | 7,368 | $1.4M | Reduce -0.5% |
| CSCO Cisco Systems Inc. | 0.38% | 23,636 | $1.4M | Reduce -0.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.38% | 31,685 | $1.4M | Add +0.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.38% | 2,714 | $1.4M | Reduce -3.1% |
| PEP Pepsico Inc. | 0.38% | 8,980 | $1.4M | Add +0.3% |
| UAN CVR Partners LP | 0.36% | 17,304 | $1.3M | Add +0.2% |
| RSP Invesco S&P 500 Equal Weight | 0.36% | 7,501 | $1.3M | Add +100.6% |
| USFR Wisdomtree Floating Rate Tre | 0.36% | 25,845 | $1.3M | Reduce -15.8% |
| KO The Coca-Cola Co. | 0.36% | 20,767 | $1.3M | Add +1.1% |
| XLK SS Technology Select Sector | 0.35% | 5,462 | $1.3M | Add +0.2% |
| AGNC AGNC Investment Corp. | 0.35% | 136,611 | $1.3M | Reduce -1.1% |
| SCHD Schwab US DVD Equity ETF | 0.34% | 44,978 | $1.2M | Reduce -2.5% |
| LLY Eli Lilly & Co. | 0.33% | 1,577 | $1.2M | Reduce -16.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.33% | 5,063 | $1.2M | Reduce -1.0% |
| MAR Marriott International Class A | 0.33% | 4,261 | $1.2M | Reduce -0.1% |
| RTX RTX Corp. | 0.32% | 10,206 | $1.2M | Add +0.5% |
| TFC Truist Financial Corp. | 0.32% | 27,151 | $1.2M | Reduce -0.4% |
| CLMT Calumet Inc. | 0.32% | 52,790 | $1.2M | Add +4.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.32% | 6,836 | $1.2M | Reduce -2.1% |
| RY Royal Bank of Canada | 0.32% | 9,569 | $1.2M | Reduce -8.9% |
| XLF SS Financial Select Sector | 0.30% | 22,617 | $1.1M | Reduce -5.3% |
| CAT Caterpillar Inc. | 0.30% | 3,002 | $1.1M | Reduce -1.1% |
| ORC Orchid Island Capital Inc. | 0.30% | 139,563 | $1.1M | Add +9.1% |
| AMD Advanced Micro Devices | 0.30% | 8,984 | $1.1M | Reduce -1.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.28% | 5,204 | $1.0M | Add +1.3% |
| OXFORD LANE CAP CORP | 0.28% | 201,464 | $1.0M | Add +6.2% |
| BCIC BCP Investment Corp. filed as PORTMAN RIDGE FIN CORP | 0.28% | 62,217 | $1.0M | Add +6.3% |
| TGT Target Corp. | 0.28% | 7,504 | $1.0M | Reduce -2.8% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.28% | 9,457 | $1.0M | Reduce -0.8% |
| COST Costco Wholesale Corp. | 0.27% | 1,091 | $1000K | Reduce -10.3% |
| GS Goldman Sachs Group Inc. | 0.27% | 1,726 | $989K | Add +95.5% |
| WM Waste Management Inc. | 0.27% | 4,810 | $971K | Add +21.2% |
| SBUX Starbucks Corp. | 0.27% | 10,629 | $970K | Add +2.6% |
| FCX Freeport-McMoran Inc. | 0.26% | 25,063 | $954K | Reduce -1.2% |
| ROL Rollins Inc. | 0.26% | 20,476 | $949K | Reduce -4.9% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.26% | 9,007 | $947K | Reduce -5.1% |
| VZ Verizon Communications Inc. | 0.25% | 22,978 | $919K | Reduce -7.3% |
| AEP American Electric Power | 0.25% | 9,909 | $914K | Add +5.4% |
| OKE Oneok Inc. | 0.25% | 8,970 | $901K | Add +0.2% |
| ORCL Oracle Corp. | 0.24% | 5,157 | $859K | Add +0.9% |
| QCOM Qualcomm Inc. | 0.23% | 5,511 | $847K | Add +0.1% |
| V Visa Inc. Class A | 0.23% | 2,638 | $834K | Add +10.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.23% | 7,372 | $821K | Add +2.0% |
| D Dominion Energy Inc. | 0.22% | 15,170 | $817K | Add +0.5% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.22% | 2,376 | $813K | Add +60.9% |
| GTO Invesco Total Return Bond Et | 0.22% | 17,277 | $802K | No change |
| AXP American Express Co. | 0.22% | 2,669 | $792K | Add +4.2% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $125K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 92 | $113K | Add +37.3% |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 438 | $12K | No change |
Total filed on the 13F, all lines: $363.7M.
Portfolio Sells Q3 2024 → Q4 2024
| XLE SS Energy Select Sector | Reduce -11.3% | 1.73% | −0.29 |
| JPST JPMorgan Ultra-Short Income | Reduce -16.3% | 0.98% | −0.21 |
| DUK Duke Energy Corp. | Reduce -4.2% | 1.61% | −0.21 |
| ABBV Abbvie Inc. | Reduce -7.4% | 0.88% | −0.19 |
| CVS CVS Health Corp. | Reduce -40.4% | 0.13% | −0.17 |
| HTGC Hercules Capital Inc. | Sold out | 0.00% | −0.16 |
| LLY Eli Lilly & Co. | Reduce -16.4% | 0.33% | −0.13 |
| JNJ Johnson & Johnson | Reduce -3.2% | 0.71% | −0.12 |
| AMD Advanced Micro Devices | Reduce -1.7% | 0.30% | −0.12 |
| AMGN Amgen Inc. | Reduce -39.7% | 0.11% | −0.12 |
| XBMEX BlackRock Health Sciences | Sold out | 0.00% | −0.10 |
| FCX Freeport-McMoran Inc. | Reduce -1.2% | 0.26% | −0.09 |
| GCOW Pacer Global Cash Cows Divid | Reduce -5.8% | 0.50% | −0.08 |
| PULS Pgim Ultra Short Bond ETF | Reduce -1.8% | 2.11% | −0.07 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.07 |
| OLN Olin Corp. | Sold out | 0.00% | −0.07 |
| IAU iShares Gold Trust | Sold out | 0.00% | −0.07 |
| USFR Wisdomtree Floating Rate Tre | Reduce -15.8% | 0.36% | −0.07 |
| WPC WP Carey Inc. | Reduce -14.6% | 0.20% | −0.07 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.07 |
| MRK Merck & Co. Inc. | Reduce -0.5% | 0.41% | −0.07 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.07 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -3.7% | 1.25% | −0.06 |
| DHR Danaher Corp. | Sold out | 0.00% | −0.06 |
| PFFA Virtus Infracap US Pref STCK | Sold out | 0.00% | −0.06 |
| XGDVX Gabelli Dividend & Income TR | Sold out | 0.00% | −0.06 |
| BP BP PLC-Spons ADR | Reduce -28.2% | 0.12% | −0.06 |
| SHEL Shell PLC-ADR | Reduce -46.0% | 0.06% | −0.06 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -1.2% | 2.03% | −0.06 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.06 |
| KMB Kimberly-Clark Corp. | Sold out | 0.00% | −0.06 |
| NKE Nike Inc. Class B | Sold out | 0.00% | −0.06 |
| VZ Verizon Communications Inc. | Reduce -7.3% | 0.25% | −0.06 |
| DOW Dow Inc. | Sold out | 0.00% | −0.06 |
| AGNC AGNC Investment Corp. | Reduce -1.1% | 0.35% | −0.06 |
| TGT Target Corp. | Reduce -2.8% | 0.28% | −0.06 |
| GIS General Mills Inc. | Sold out | 0.00% | −0.06 |
| NEWT Newtekone Inc. | Reduce -36.0% | 0.10% | −0.06 |
| SO The Southern Co. | Sold out | 0.00% | −0.06 |
| IRM Iron Mountain Inc. | Reduce -5.1% | 0.26% | −0.05 |
| MXI iShares Global Materials ETF | Reduce -64.2% | 0.02% | −0.05 |
| DVY iShares Select Dividend ETF | Reduce -44.5% | 0.06% | −0.05 |
| AMT American Tower Corp. | Reduce -8.6% | 0.12% | −0.05 |
| WSBC Wesbanco Inc. | Reduce -37.6% | 0.10% | −0.05 |
| GOF Guggenheim Strategic Opport | Reduce -5.5% | 0.45% | −0.05 |
| RY Royal Bank of Canada | Reduce -8.9% | 0.32% | −0.05 |
| XME SS SPDR S&P Metals Mining | Reduce -6.9% | 0.20% | −0.04 |
| ROL Rollins Inc. | Reduce -4.9% | 0.26% | −0.04 |
| VYM Vanguard High DVD Yield ETF | Reduce -2.8% | 0.87% | −0.04 |
| GDX Vaneck Gold Miners ETF | Reduce -18.4% | 0.08% | −0.04 |
Portfolio Buys Q3 2024 → Q4 2024
| AMZN Amazon.com Inc. | Add +14.8% | 2.35% | +0.59 |
| AAPL Apple Inc. | Add +0.7% | 8.87% | +0.57 |
| JPM JPMorgan Chase & Co. | Add +18.5% | 1.73% | +0.43 |
| GOOGL Alphabet Inc. Class A | Add +14.4% | 1.33% | +0.30 |
| WMT Walmart Inc. | Add +52.3% | 0.62% | +0.25 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +967.3% | 0.21% | +0.19 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +4783.6% | 0.19% | +0.18 |
| RSP Invesco S&P 500 Equal Weight | Add +100.6% | 0.36% | +0.17 |
| GS Goldman Sachs Group Inc. | Add +95.5% | 0.27% | +0.15 |
| VOO Vanguard S&P 500 ETF | Add +36.0% | 0.54% | +0.15 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +60.9% | 0.22% | +0.11 |
| IWY iShares Russell Top 200 Grow | Add +81.3% | 0.20% | +0.10 |
| XLG Invesco S&P 500 Top 50 ETF | Add +1767.4% | 0.10% | +0.09 |
| TSLA Tesla Inc. | Add +10.6% | 0.20% | +0.08 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +11.2% | 0.96% | +0.07 |
| CMG Chipotle Mexican Grill Inc. | New | 0.07% | +0.07 |
| ORLY O'reilly Automotive Inc. | New | 0.07% | +0.07 |
| CLMT Calumet Inc. | Add +4.2% | 0.32% | +0.07 |
| IVV iShares Core S&P 500 ETF | Add +9.7% | 0.68% | +0.07 |
| MS Morgan Stanley | New | 0.07% | +0.07 |
| COF Capital One Financial Corp. | New | 0.06% | +0.06 |
| MCD McDonald's Corp. | Add +21.6% | 0.48% | +0.06 |
| ROK Rockwell Automation Inc. | New | 0.06% | +0.06 |
| PLTR Palantir Technologies Inc. Class A | New | 0.06% | +0.06 |
| KR Kroger Co. | New | 0.06% | +0.06 |
| HAL Halliburton Co. | New | 0.06% | +0.06 |
| CVX Chevron Corp. | Add +11.1% | 0.75% | +0.06 |
| USB US Bancorp | New | 0.05% | +0.05 |
| V Visa Inc. Class A | Add +10.4% | 0.23% | +0.05 |
| HON Honeywell International Inc. | Add +0.3% | 0.57% | +0.04 |
| UAN CVR Partners LP | Add +0.2% | 0.36% | +0.04 |
| WM Waste Management Inc. | Add +21.2% | 0.27% | +0.04 |
| NFLX Netflix Inc. | Add +17.8% | 0.12% | +0.04 |
| DGRW Wisdomtree U.S. Quality Divi | Add +7.4% | 1.19% | +0.04 |
| BAC Bank of America Corp. | Add +0.7% | 0.38% | +0.04 |
| TSM Taiwan Semiconductor-SP ADR | Add +1.3% | 0.28% | +0.03 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +23.4% | 0.15% | +0.03 |
| DIS The Walt Disney Co. | Add +2.0% | 0.23% | +0.03 |
| QGRW Wisdomtree US Quality Growth | Add +821.0% | 0.04% | +0.03 |
| EPS Wisdomtree US Large Cap Fund | New | 0.03% | +0.03 |
| KMI Kinder Morgan Inc. | Add +0.8% | 0.16% | +0.03 |
| OXSQ Oxford Square Capital Corp. | Add +124.1% | 0.06% | +0.03 |
| WFC Wells Fargo & Co. | Add +1.1% | 0.13% | +0.03 |
| META Meta Platforms Inc. Class A | Add +4.8% | 0.45% | +0.03 |
| DE Deere & Co. | Add +41.2% | 0.08% | +0.02 |
| AXP American Express Co. | Add +4.2% | 0.22% | +0.02 |
| WMB Williams Cos Inc. | Add +0.4% | 0.16% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +5.8% | 0.76% | +0.02 |
| XRMI Global X S&P 500 Risk Manage | Add +13.0% | 0.18% | +0.02 |
| EQT Eqt Corp. | Add +0.8% | 0.10% | +0.02 |
Notes & Other Activity Q3 2024 → Q4 2024
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +37.3% | 92 | $113K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 778 | $754.4M | AAPL, IVV, NVDA, IUSB, MSFT |
| Q1 2026 | 734 | $554.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q4 2025 | 607 | $529.8M | AAPL, NVDA, MSFT, AMZN, JPM |
| Q3 2025 | 711 | $530.7M | AAPL, NVDA, MSFT, AMZN, IVV |
| Q2 2025 | 544 | $439.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q1 2025 | 615 | $412.6M | AAPL, NVDA, MSFT, PULS, AMZN |
| Q4 2024 | 574 | $363.6M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q3 2024 | 586 | $359.1M | AAPL, NVDA, MSFT, PULS, BIL |
| Q2 2024 | 558 | $337.2M | AAPL, NVDA, MSFT, XLE, PULS |
| Q1 2024 | 555 | $333.1M | AAPL, NVDA, MSFT, XLE, PULS |