Founders Financial Alliance, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), Founders Financial Alliance, LLC reported 544 stock positions worth $439.8 million. Its top holding was Apple (AAPL) at 6.0% of the portfolio, followed by Nvidia (NVDA, 5.5%) and Microsoft (MSFT, 3.8%). Compared with Q1 2025, it opened 16 new positions, sold out of 87, added to 195 and reduced 230. The biggest buy was Nvidia (NVDA, shares +2%) and the biggest sale SS Energy Select Sector (XLE, shares −47%).
- Most Recent 13F
- Q2 2026
- Location
- RALEIGH, NC
- CIK
- 0001832190
- Portfolio Value
- $439.8M (Q2 2025)
- SEC Filing
- 0001398344-25-015014 ↗ filed Aug 12, 2025
Holdings Value
Holdings 544 stocks · $439.8M
| AAPL Apple Inc. | 6.01% | 128,804 | $26.4M | Add +1.0% |
| NVDA Nvidia Corp. | 5.49% | 152,709 | $24.1M | Add +2.2% |
| MSFT Microsoft Corp. | 3.83% | 33,841 | $16.8M | Add +0.9% |
| AMZN Amazon.com Inc. | 2.21% | 44,365 | $9.7M | Add +3.0% |
| PULS Pgim Ultra Short Bond ETF | 1.99% | 175,622 | $8.7M | Add +3.7% |
| JPM JPMorgan Chase & Co. | 1.84% | 27,895 | $8.1M | Add +1.4% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.73% | 82,818 | $7.6M | Add +14.8% |
| IVV iShares Core S&P 500 ETF | 1.57% | 11,151 | $6.9M | Add +1.3% |
| AVGO Broadcom Inc. | 1.56% | 24,836 | $6.8M | Reduce -0.3% |
| DUK Duke Energy Corp. | 1.50% | 55,747 | $6.6M | Add +0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.48% | 10,504 | $6.5M | Add +5.0% |
| EVLN Eaton Vance Floating-Rate | 1.34% | 117,786 | $5.9M | New |
| FBNC First Bancorp | 1.23% | 122,238 | $5.4M | Reduce -1.7% |
| JPST JPMorgan Ultra-Short Income | 1.18% | 101,999 | $5.2M | Add +7.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.12% | 8,891 | $4.9M | Reduce -0.9% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.07% | 86,906 | $4.7M | Add +2.8% |
| GOOGL Alphabet Inc. Class A | 1.07% | 26,797 | $4.7M | Add +0.8% |
| DGRS Wisdomtree U.S. Smallcap Qua | 1.03% | 97,684 | $4.5M | Reduce -4.5% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 1.01% | 10,122 | $4.5M | Add +2.3% |
| DGRW Wisdomtree U.S. Quality Divi | 0.99% | 52,048 | $4.4M | Reduce -1.5% |
| IWF iShares Russell 1000 Growth | 0.95% | 9,851 | $4.2M | Reduce -2.2% |
| MO Altria Group Inc. | 0.92% | 69,011 | $4.0M | Add +0.7% |
| PM Philip Morris International | 0.90% | 21,671 | $3.9M | Reduce -0.0% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.89% | 91,600 | $3.9M | Add +8.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.82% | 7,397 | $3.6M | Add +4.8% |
| ABBV Abbvie Inc. | 0.77% | 18,325 | $3.4M | Add +0.1% |
| PGR Progressive Corp. | 0.76% | 12,540 | $3.3M | Add +1.5% |
| XLE SS Energy Select Sector | 0.73% | 37,992 | $3.2M | Reduce -46.7% |
| VYM Vanguard High DVD Yield ETF | 0.72% | 23,888 | $3.2M | Reduce -5.3% |
| CVX Chevron Corp. | 0.70% | 21,600 | $3.1M | Add +1.8% |
| TBIL F/M US Treasury 3 Month Bill | 0.69% | 61,128 | $3.1M | Add +9.9% |
| META Meta Platforms Inc. Class A | 0.67% | 3,992 | $2.9M | Add +20.8% |
| XOM Exxon Mobil Corp. | 0.66% | 26,934 | $2.9M | Add +1.4% |
| JNJ Johnson & Johnson | 0.65% | 18,725 | $2.9M | Add +1.4% |
| WMT Walmart Inc. | 0.64% | 28,727 | $2.8M | Add +3.8% |
| RSP Invesco S&P 500 Equal Weight | 0.63% | 15,190 | $2.8M | Add +41.2% |
| DON Wisdomtree US Midcap Dividen | 0.61% | 53,561 | $2.7M | Add +3.8% |
| LOW Lowe's Cos Inc. | 0.60% | 11,964 | $2.7M | Add +0.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.59% | 34,856 | $2.6M | Add +1.9% |
| VOO Vanguard S&P 500 ETF | 0.58% | 4,528 | $2.6M | Add +2.6% |
| IWD iShares Russell 1000 Value E | 0.56% | 12,758 | $2.5M | Reduce -5.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.56% | 8,362 | $2.5M | Add +2.3% |
| MCD McDonald's Corp. | 0.56% | 8,405 | $2.5M | Reduce -1.1% |
| HON Honeywell International Inc. | 0.55% | 10,473 | $2.4M | Reduce -0.2% |
| T AT&T Inc. | 0.54% | 82,738 | $2.4M | Reduce -3.0% |
| XLF SS Financial Select Sector | 0.51% | 43,057 | $2.3M | Add +1.6% |
| ETN Eaton Corp. PLC | 0.50% | 6,164 | $2.2M | Add +0.5% |
| XBIL F/M US Treasury 6 Month Bill | 0.49% | 42,675 | $2.1M | Reduce -3.2% |
| HD Home Depot Inc. | 0.48% | 5,744 | $2.1M | Add +0.5% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.47% | 4,060 | $2.1M | Add +3.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.47% | 4,697 | $2.1M | Add +3.8% |
| VIG Vanguard Dividend Apprec ETF | 0.45% | 9,657 | $2.0M | Add +2.4% |
| PG The Procter & Gamble Co. | 0.44% | 12,245 | $2.0M | Reduce -1.2% |
| CSCO Cisco Systems Inc. | 0.42% | 26,877 | $1.9M | Reduce -2.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.42% | 35,498 | $1.9M | Add +15.8% |
| DLN Wisdomtree US Largecap Divid | 0.41% | 21,852 | $1.8M | Reduce -0.9% |
| SCHD Schwab US DVD Equity ETF | 0.40% | 66,987 | $1.8M | Add +43.6% |
| DIVO Amplify CWP Enhan Divid ETF | 0.40% | 41,095 | $1.7M | Add +1.5% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.38% | 42,401 | $1.7M | Add +0.0% |
| GOF Guggenheim Strategic Opport | 0.38% | 112,171 | $1.7M | Reduce -1.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.37% | 5,352 | $1.6M | Add +0.4% |
| USFR Wisdomtree Floating Rate Tre | 0.37% | 32,222 | $1.6M | Add +3.0% |
| RTX RTX Corp. | 0.37% | 11,071 | $1.6M | Reduce -0.4% |
| UAN CVR Partners LP | 0.36% | 17,886 | $1.6M | Add +3.0% |
| XLK SS Technology Select Sector | 0.36% | 6,250 | $1.6M | Add +1.0% |
| GS Goldman Sachs Group Inc. | 0.35% | 2,189 | $1.5M | Add +8.1% |
| GOOG Alphabet Inc. Class C | 0.35% | 8,596 | $1.5M | Add +0.3% |
| GCOW Pacer Global Cash Cows Divid | 0.34% | 39,175 | $1.5M | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.34% | 31,313 | $1.5M | Add +0.3% |
| NFLX Netflix Inc. | 0.33% | 1,097 | $1.5M | Add +20.3% |
| LLY Eli Lilly & Co. | 0.33% | 1,879 | $1.5M | Reduce -1.6% |
| KO The Coca-Cola Co. | 0.32% | 20,108 | $1.4M | Reduce -6.3% |
| AGNC AGNC Investment Corp. | 0.32% | 154,444 | $1.4M | Reduce -1.4% |
| V Visa Inc. Class A | 0.32% | 3,919 | $1.4M | Add +0.8% |
| VEA Vanguard Ftse Developed ETF | 0.32% | 24,364 | $1.4M | Reduce -0.8% |
| COST Costco Wholesale Corp. | 0.32% | 1,401 | $1.4M | Add +26.4% |
| ORCL Oracle Corp. | 0.31% | 6,294 | $1.4M | Add +6.0% |
| AMD Advanced Micro Devices | 0.31% | 9,684 | $1.4M | Reduce -0.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.31% | 7,667 | $1.4M | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.31% | 5,692 | $1.3M | Reduce -2.9% |
| NEE Nextera Energy Inc. | 0.31% | 19,342 | $1.3M | Reduce -12.7% |
| XLI SS Industrial Select Sector | 0.30% | 8,948 | $1.3M | Reduce -8.4% |
| MRK Merck & Co. Inc. | 0.30% | 16,564 | $1.3M | Reduce -7.2% |
| VZ Verizon Communications Inc. | 0.30% | 30,090 | $1.3M | Add +12.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.30% | 5,744 | $1.3M | Add +5.0% |
| RY Royal Bank of Canada | 0.30% | 9,883 | $1.3M | Add +0.1% |
| ROL Rollins Inc. | 0.29% | 22,884 | $1.3M | Reduce -10.2% |
| CAT Caterpillar Inc. | 0.29% | 3,248 | $1.3M | Reduce -0.5% |
| PEP Pepsico Inc. | 0.28% | 9,480 | $1.3M | Add +4.2% |
| TSLA Tesla Inc. | 0.27% | 3,709 | $1.2M | Add +30.0% |
| SMH Vaneck Semiconductor ETF | 0.27% | 4,211 | $1.2M | No change |
| CGSD Cap Group Short Duration | 0.27% | 44,934 | $1.2M | Add +115.0% |
| TFC Truist Financial Corp. | 0.26% | 26,960 | $1.2M | Reduce -0.3% |
| SBUX Starbucks Corp. | 0.26% | 12,557 | $1.2M | Add +2.2% |
| WM Waste Management Inc. | 0.25% | 4,809 | $1.1M | Reduce -3.5% |
| ORC Orchid Island Capital Inc. | 0.24% | 152,821 | $1.1M | Reduce -1.4% |
| FCX Freeport-McMoran Inc. | 0.24% | 24,264 | $1.1M | Reduce -13.4% |
| AEP American Electric Power | 0.24% | 10,124 | $1.1M | Add +1.1% |
| CLMT Calumet Inc. | 0.24% | 66,305 | $1.0M | Add +19.6% |
| MAR Marriott International Class A | 0.24% | 3,814 | $1.0M | Reduce -9.0% |
Portfolio Sells Q1 2025 → Q2 2025
| XLE SS Energy Select Sector | Reduce -46.7% | 0.73% | −0.88 |
| XME SS SPDR S&P Metals Mining | Sold out | 0.00% | −0.17 |
| DGRS Wisdomtree U.S. Smallcap Qua | Reduce -4.5% | 1.03% | −0.12 |
| UNH Unitedhealth Group Inc. | Reduce -5.9% | 0.11% | −0.10 |
| UPS United Parcel Service Class B | Reduce -57.7% | 0.06% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -7.2% | 0.30% | −0.09 |
| MCD McDonald's Corp. | Reduce -1.1% | 0.56% | −0.08 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.08 |
| WSBC Wesbanco Inc. | Sold out | 0.00% | −0.08 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.08 |
| PAYX Paychex Inc. | Sold out | 0.00% | −0.08 |
| NEE Nextera Energy Inc. | Reduce -12.7% | 0.31% | −0.08 |
| TGT Target Corp. | Reduce -30.5% | 0.11% | −0.07 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.07 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.07 |
| PG The Procter & Gamble Co. | Reduce -1.2% | 0.44% | −0.07 |
| HTGC Hercules Capital Inc. | Sold out | 0.00% | −0.07 |
| NOBL Proshares S&P 500 Dividend A | Sold out | 0.00% | −0.07 |
| VYM Vanguard High DVD Yield ETF | Reduce -5.3% | 0.72% | −0.06 |
| MRSH Marsh & McLennan Cos | Sold out | 0.00% | −0.06 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -60.7% | 0.04% | −0.06 |
| FISV Fiserv Inc. | Sold out | 0.00% | −0.06 |
| CL Colgate-Palmolive Co. | Sold out | 0.00% | −0.06 |
| SHEL Shell PLC-ADR | Sold out | 0.00% | −0.06 |
| BKR Baker Hughes Co. | Sold out | 0.00% | −0.06 |
| LPLA LPL Financial Holdings Inc. | Sold out | 0.00% | −0.06 |
| OKE Oneok Inc. | Reduce -4.9% | 0.16% | −0.06 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.06 |
| TRV The Travelers Cos Inc. | Sold out | 0.00% | −0.06 |
| IWR iShares Russell Mid-Cap ETF | Reduce -51.6% | 0.05% | −0.06 |
| LNT Alliant Energy Corp. | Sold out | 0.00% | −0.06 |
| AJG Arthur J Gallagher & Co. | Sold out | 0.00% | −0.06 |
| HAL Halliburton Co. | Sold out | 0.00% | −0.05 |
| SO The Southern Co. | Sold out | 0.00% | −0.05 |
| IWD iShares Russell 1000 Value E | Reduce -5.6% | 0.56% | −0.05 |
| ETR Entergy Corp. | Sold out | 0.00% | −0.05 |
| GOF Guggenheim Strategic Opport | Reduce -1.8% | 0.38% | −0.05 |
| PRU Prudential Financial Inc. | Sold out | 0.00% | −0.05 |
| REG Regency Centers Corp. | Sold out | 0.00% | −0.05 |
| GSK GSK PLC-Spon ADR | Sold out | 0.00% | −0.05 |
| DOCU Docusign Inc. | Sold out | 0.00% | −0.05 |
| INTC Intel Corp. | Sold out | 0.00% | −0.05 |
| ARCC Ares Capital Corp. | Reduce -23.7% | 0.12% | −0.05 |
| LLY Eli Lilly & Co. | Reduce -1.6% | 0.33% | −0.05 |
| O Realty Income Corp. | Reduce -31.3% | 0.09% | −0.05 |
| KO The Coca-Cola Co. | Reduce -6.3% | 0.32% | −0.05 |
| XBIL F/M US Treasury 6 Month Bill | Reduce -3.2% | 0.49% | −0.05 |
| SSNC Ss&c Technologies Holdings | Sold out | 0.00% | −0.05 |
| HSY The Hershey Co. | Sold out | 0.00% | −0.05 |
| SPGI S&P Global Inc. | Reduce -39.0% | 0.07% | −0.05 |
Portfolio Buys Q1 2025 → Q2 2025
| NVDA Nvidia Corp. | Add +2.2% | 5.49% | +1.56 |
| EVLN Eaton Vance Floating-Rate | New | 1.34% | +1.34 |
| MSFT Microsoft Corp. | Add +0.9% | 3.83% | +0.78 |
| AMZN Amazon.com Inc. | Add +3.0% | 2.21% | +0.23 |
| META Meta Platforms Inc. Class A | Add +20.8% | 0.67% | +0.21 |
| JPM JPMorgan Chase & Co. | Add +1.4% | 1.84% | +0.20 |
| RSP Invesco S&P 500 Equal Weight | Add +41.2% | 0.63% | +0.18 |
| XBMEX BlackRock Health Sciences | New | 0.14% | +0.14 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +3.5% | 0.47% | +0.14 |
| CGSD Cap Group Short Duration | Add +115.0% | 0.27% | +0.13 |
| NFLX Netflix Inc. | Add +20.3% | 0.33% | +0.13 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +14.8% | 1.73% | +0.12 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +5.0% | 1.48% | +0.12 |
| ORCL Oracle Corp. | Add +6.0% | 0.31% | +0.11 |
| COF Capital One Financial Corp. | Add +136.1% | 0.16% | +0.10 |
| ETN Eaton Corp. PLC | Add +0.5% | 0.50% | +0.10 |
| VST Vistra Corp. | New | 0.09% | +0.09 |
| TSLA Tesla Inc. | Add +30.0% | 0.27% | +0.09 |
| SCHD Schwab US DVD Equity ETF | Add +43.6% | 0.40% | +0.09 |
| DES Wisdomtree US Smallcap Divid | Add +2374.5% | 0.09% | +0.09 |
| GS Goldman Sachs Group Inc. | Add +8.1% | 0.35% | +0.08 |
| GOOGL Alphabet Inc. Class A | Add +0.8% | 1.07% | +0.08 |
| TSM Taiwan Semiconductor-SP ADR | Add +5.0% | 0.30% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +1.3% | 1.57% | +0.07 |
| IBM Intl Business Machines Corp. | Add +2.3% | 0.56% | +0.07 |
| CLMT Calumet Inc. | Add +19.6% | 0.24% | +0.07 |
| APH Amphenol Corp. Class A | New | 0.07% | +0.07 |
| TXN Texas Instruments Inc. | Add +33.0% | 0.20% | +0.06 |
| COST Costco Wholesale Corp. | Add +26.4% | 0.32% | +0.06 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +3.8% | 0.47% | +0.06 |
| NRG NRG Energy Inc. | New | 0.06% | +0.06 |
| ROK Rockwell Automation Inc. | New | 0.06% | +0.06 |
| TTD Trade Desk Inc./the Class A | New | 0.06% | +0.06 |
| CW Curtiss-Wright Corp. | Add +0.1% | 0.19% | +0.06 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.06% | +0.06 |
| NEAR iShares SH Dba ETF Usd Inc. | Add +1004.9% | 0.06% | +0.06 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +8.9% | 0.89% | +0.06 |
| LQDH iShares Int Hedg Corp. BD ETF | Add +107.1% | 0.11% | +0.05 |
| XLK SS Technology Select Sector | Add +1.0% | 0.36% | +0.05 |
| WMT Walmart Inc. | Add +3.8% | 0.64% | +0.05 |
| EXEL Exelixis Inc. | New | 0.05% | +0.05 |
| VRT Vertiv Holdings Co. Class A | New | 0.05% | +0.05 |
| FITB Fifth Third Bancorp | New | 0.05% | +0.05 |
| PLTR Palantir Technologies Inc. Class A | Add +4.3% | 0.12% | +0.05 |
| ET Energy Transfer LP | New | 0.05% | +0.05 |
| UAN CVR Partners LP | Add +3.0% | 0.36% | +0.04 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +15.8% | 0.42% | +0.04 |
| UBER Uber Technologies Inc. | Add +25.5% | 0.13% | +0.04 |
| VOO Vanguard S&P 500 ETF | Add +2.6% | 0.58% | +0.04 |
| HWM Howmet Aerospace Inc. | Add +6.4% | 0.11% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 778 | $754.4M | AAPL, IVV, NVDA, IUSB, MSFT |
| Q1 2026 | 734 | $554.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q4 2025 | 607 | $529.8M | AAPL, NVDA, MSFT, AMZN, JPM |
| Q3 2025 | 711 | $530.7M | AAPL, NVDA, MSFT, AMZN, IVV |
| Q2 2025 | 544 | $439.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q1 2025 | 615 | $412.6M | AAPL, NVDA, MSFT, PULS, AMZN |
| Q4 2024 | 574 | $363.6M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q3 2024 | 586 | $359.1M | AAPL, NVDA, MSFT, PULS, BIL |
| Q2 2024 | 558 | $337.2M | AAPL, NVDA, MSFT, XLE, PULS |
| Q1 2024 | 555 | $333.1M | AAPL, NVDA, MSFT, XLE, PULS |