Founders Financial Alliance, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 1, 2024), Founders Financial Alliance, LLC reported 586 stock positions worth $359.1 million. Its top holding was Apple (AAPL) at 8.3% of the portfolio, followed by Nvidia (NVDA, 4.9%) and Microsoft (MSFT, 3.7%). Compared with Q2 2024, it opened 40 new positions, sold out of 12, added to 212 and reduced 153. The biggest buy was Wisdomtree Floating Rate Tre (USFR, shares +82%) and the biggest sale SS Energy Select Sector (XLE, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- RALEIGH, NC
- CIK
- 0001832190
- Portfolio Value
- $359.1M (Q3 2024)
- SEC Filing
- 0001398344-24-019768 ↗ filed Nov 1, 2024
Holdings Value
Holdings 586 stocks · $359.1M
| AAPL Apple Inc. | 8.29% | 127,841 | $29.8M | Reduce -0.5% |
| NVDA Nvidia Corp. | 4.89% | 144,589 | $17.6M | Add +0.4% |
| MSFT Microsoft Corp. | 3.73% | 31,129 | $13.4M | Add +1.3% |
| PULS Pgim Ultra Short Bond ETF | 2.18% | 157,307 | $7.8M | Add +8.8% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 2.09% | 81,620 | $7.5M | Add +4.2% |
| XLE SS Energy Select Sector | 2.02% | 82,649 | $7.3M | Reduce -2.2% |
| DUK Duke Energy Corp. | 1.82% | 56,597 | $6.5M | Add +1.0% |
| AMZN Amazon.com Inc. | 1.76% | 33,904 | $6.3M | Add +7.8% |
| FBNC First Bancorp | 1.51% | 130,378 | $5.4M | Reduce -20.2% |
| DGRS Wisdomtree U.S. Smallcap Qua | 1.41% | 97,992 | $5.0M | Reduce -0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.39% | 8,682 | $5.0M | Reduce -5.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.32% | 86,626 | $4.7M | Reduce -2.3% |
| JPM JPMorgan Chase & Co. | 1.30% | 22,104 | $4.7M | Reduce -4.0% |
| AVGO Broadcom Inc. | 1.22% | 25,315 | $4.4M | Reduce -0.6% |
| JPST JPMorgan Ultra-Short Income | 1.19% | 84,107 | $4.3M | Add +3.4% |
| DGRW Wisdomtree U.S. Quality Divi | 1.16% | 49,846 | $4.1M | Reduce -1.5% |
| IWF iShares Russell 1000 Growth | 1.15% | 11,014 | $4.1M | Reduce -3.4% |
| ABBV Abbvie Inc. | 1.07% | 19,480 | $3.8M | Reduce -1.6% |
| GOOGL Alphabet Inc. Class A | 1.03% | 22,316 | $3.7M | Add +3.9% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.98% | 8,344 | $3.5M | Add +2.0% |
| MO Altria Group Inc. | 0.94% | 66,118 | $3.4M | Add +6.6% |
| VYM Vanguard High DVD Yield ETF | 0.91% | 25,554 | $3.3M | Reduce -1.9% |
| LOW Lowe's Cos Inc. | 0.89% | 11,784 | $3.2M | Add +1.1% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.88% | 69,758 | $3.2M | Add +4.2% |
| JNJ Johnson & Johnson | 0.84% | 18,524 | $3.0M | Reduce -1.0% |
| XOM Exxon Mobil Corp. | 0.81% | 24,778 | $2.9M | Add +0.5% |
| IWD iShares Russell 1000 Value E | 0.75% | 14,176 | $2.7M | Reduce -0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.74% | 5,771 | $2.7M | Add +3.2% |
| PM Philip Morris International | 0.72% | 21,310 | $2.6M | Reduce -1.6% |
| CVX Chevron Corp. | 0.69% | 16,912 | $2.5M | Reduce -0.5% |
| DON Wisdomtree US Midcap Dividen | 0.67% | 47,345 | $2.4M | Add +0.8% |
| IVV iShares Core S&P 500 ETF | 0.62% | 3,856 | $2.2M | Add +1.6% |
| DIVO Amplify CWP Enhan Divid ETF | 0.61% | 53,503 | $2.2M | No change |
| GCOW Pacer Global Cash Cows Divid | 0.58% | 57,275 | $2.1M | Reduce -1.9% |
| HD Home Depot Inc. | 0.57% | 5,046 | $2.0M | Reduce -3.7% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.56% | 28,788 | $2.0M | Add +1.7% |
| HON Honeywell International Inc. | 0.53% | 9,189 | $1.9M | Add +1.7% |
| T AT&T Inc. | 0.53% | 86,261 | $1.9M | Reduce -5.4% |
| PG The Procter & Gamble Co. | 0.53% | 10,909 | $1.9M | Reduce -14.4% |
| NEE Nextera Energy Inc. | 0.52% | 22,188 | $1.9M | Add +0.1% |
| ETN Eaton Corp. PLC | 0.50% | 5,380 | $1.8M | Add +2.7% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.49% | 46,674 | $1.8M | Add +3.7% |
| GOF Guggenheim Strategic Opport | 0.49% | 112,387 | $1.8M | Add +11.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.49% | 7,916 | $1.8M | Add +0.9% |
| MRK Merck & Co. Inc. | 0.48% | 15,158 | $1.7M | Reduce -10.2% |
| LLY Eli Lilly & Co. | 0.47% | 1,886 | $1.7M | Reduce -11.3% |
| VIG Vanguard Dividend Apprec ETF | 0.44% | 7,941 | $1.6M | Add +1.3% |
| DLN Wisdomtree US Largecap Divid | 0.43% | 19,772 | $1.6M | Reduce -10.9% |
| USFR Wisdomtree Floating Rate Tre | 0.43% | 30,698 | $1.5M | Add +82.1% |
| META Meta Platforms Inc. Class A | 0.43% | 2,670 | $1.5M | Reduce -2.4% |
| PEP Pepsico Inc. | 0.42% | 8,954 | $1.5M | Reduce -0.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.42% | 3,946 | $1.5M | Add +2.3% |
| MCD McDonald's Corp. | 0.42% | 4,975 | $1.5M | Reduce -0.1% |
| AMD Advanced Micro Devices | 0.42% | 9,138 | $1.5M | Reduce -0.5% |
| KO The Coca-Cola Co. | 0.41% | 20,542 | $1.5M | Add +2.0% |
| AGNC AGNC Investment Corp. | 0.40% | 138,188 | $1.4M | Add +18.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.40% | 27,000 | $1.4M | Add +4.8% |
| VOO Vanguard S&P 500 ETF | 0.39% | 2,667 | $1.4M | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.38% | 2,802 | $1.4M | Reduce -6.0% |
| WMT Walmart Inc. | 0.37% | 16,425 | $1.3M | Add +3.6% |
| RY Royal Bank of Canada | 0.36% | 10,500 | $1.3M | Add +0.1% |
| SCHD Schwab US DVD Equity ETF | 0.36% | 15,375 | $1.3M | Add +0.3% |
| FCX Freeport-McMoran Inc. | 0.35% | 25,378 | $1.3M | Reduce -2.4% |
| CSCO Cisco Systems Inc. | 0.35% | 23,796 | $1.3M | Reduce -1.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.35% | 31,478 | $1.2M | Reduce -0.5% |
| GOOG Alphabet Inc. Class C | 0.34% | 7,402 | $1.2M | Reduce -5.4% |
| XLK SS Technology Select Sector | 0.34% | 5,451 | $1.2M | Add +1.1% |
| RTX RTX Corp. | 0.34% | 10,151 | $1.2M | Add +0.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.34% | 6,984 | $1.2M | Add +1.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.34% | 5,116 | $1.2M | Reduce -3.4% |
| TGT Target Corp. | 0.34% | 7,720 | $1.2M | Reduce -4.4% |
| CAT Caterpillar Inc. | 0.33% | 3,036 | $1.2M | Reduce -7.7% |
| TFC Truist Financial Corp. | 0.32% | 27,261 | $1.2M | Reduce -2.2% |
| UAN CVR Partners LP | 0.32% | 17,263 | $1.2M | Add +2.2% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.31% | 9,492 | $1.1M | Add +0.3% |
| VZ Verizon Communications Inc. | 0.31% | 24,801 | $1.1M | Reduce -2.7% |
| ROL Rollins Inc. | 0.30% | 21,533 | $1.1M | Reduce -7.4% |
| BCIC BCP Investment Corp. filed as PORTMAN RIDGE FIN CORP | 0.30% | 58,546 | $1.1M | Add +17.2% |
| XLF SS Financial Select Sector | 0.30% | 23,894 | $1.1M | Reduce -6.1% |
| COST Costco Wholesale Corp. | 0.30% | 1,216 | $1.1M | Add +0.8% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.30% | 9,532 | $1.1M | Reduce -3.0% |
| CVS CVS Health Corp. | 0.30% | 17,087 | $1.1M | Reduce -2.8% |
| MAR Marriott International Class A | 0.30% | 4,265 | $1.1M | Add +1.5% |
| ORC Orchid Island Capital Inc. | 0.29% | 127,914 | $1.1M | Add +18.5% |
| SBUX Starbucks Corp. | 0.28% | 10,361 | $1.0M | Reduce -8.2% |
| OXFORD LANE CAP CORP | 0.28% | 189,726 | $994K | Add +20.0% |
| WPC WP Carey Inc. | 0.27% | 15,602 | $972K | Reduce -0.8% |
| AEP American Electric Power | 0.27% | 9,405 | $965K | Add +1.6% |
| QCOM Qualcomm Inc. | 0.26% | 5,506 | $936K | Reduce -0.4% |
| CLMT Calumet Inc. | 0.25% | 50,650 | $903K | Add +4.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.25% | 5,140 | $893K | Add +2.7% |
| XME SS SPDR S&P Metals Mining | 0.24% | 13,776 | $878K | Reduce -3.8% |
| D Dominion Energy Inc. | 0.24% | 15,101 | $873K | Add +3.1% |
| ORCL Oracle Corp. | 0.24% | 5,111 | $871K | Add +1.3% |
| GTO Invesco Total Return Bond Et | 0.23% | 17,277 | $834K | Reduce -25.1% |
| VPU Vanguard Utilities ETF | 0.23% | 4,790 | $834K | Add +0.1% |
| WM Waste Management Inc. | 0.23% | 3,970 | $824K | Reduce -0.2% |
| AMGN Amgen Inc. | 0.23% | 2,545 | $820K | Reduce -0.9% |
| PFE Pfizer Inc. | 0.23% | 28,220 | $817K | Reduce -0.7% |
| OKE Oneok Inc. | 0.23% | 8,954 | $816K | Reduce -0.3% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $98K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 67 | $85K | Add +857.1% |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 438 | $13K | No change |
Total filed on the 13F, all lines: $359.2M.
Portfolio Sells Q2 2024 → Q3 2024
| XLE SS Energy Select Sector | Reduce -2.2% | 2.02% | −0.26 |
| V Visa Inc. Class A | Reduce -47.5% | 0.18% | −0.17 |
| MRK Merck & Co. Inc. | Reduce -10.2% | 0.48% | −0.14 |
| LLY Eli Lilly & Co. | Reduce -11.3% | 0.47% | −0.11 |
| PG The Procter & Gamble Co. | Reduce -14.4% | 0.53% | −0.10 |
| CVX Chevron Corp. | Reduce -0.5% | 0.69% | −0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -5.2% | 1.39% | −0.09 |
| GTO Invesco Total Return Bond Et | Reduce -25.1% | 0.23% | −0.08 |
| FSD First Trust High Income Long | Sold out | 0.00% | −0.08 |
| JPM JPMorgan Chase & Co. | Reduce -4.0% | 1.30% | −0.08 |
| GOOG Alphabet Inc. Class C | Reduce -5.4% | 0.34% | −0.08 |
| IWF iShares Russell 1000 Growth | Reduce -3.4% | 1.15% | −0.08 |
| UCB United Community Banks | Sold out | 0.00% | −0.07 |
| QCOM Qualcomm Inc. | Reduce -0.4% | 0.26% | −0.07 |
| PRU Prudential Financial Inc. | Sold out | 0.00% | −0.05 |
| BP BP PLC-Spons ADR | Reduce -3.5% | 0.18% | −0.05 |
| OXY Occidental Petroleum Corp. | Reduce -1.9% | 0.15% | −0.05 |
| XFAMX First Trust/Abrdn Global Opp | Sold out | 0.00% | −0.05 |
| DLN Wisdomtree US Largecap Divid | Reduce -10.9% | 0.43% | −0.05 |
| VLY Valley National Bancorp | Sold out | 0.00% | −0.04 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -6.0% | 0.38% | −0.04 |
| FBNC First Bancorp | Reduce -20.2% | 1.51% | −0.04 |
| INTC Intel Corp. | Reduce -3.6% | 0.08% | −0.04 |
| VOD Vodafone Group PLC-SP ADR | Sold out | 0.00% | −0.03 |
| ROL Rollins Inc. | Reduce -7.4% | 0.30% | −0.03 |
| AMAT Applied Materials Inc. | Reduce -1.5% | 0.12% | −0.03 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -2.3% | 1.32% | −0.03 |
| ESGU iShares ESG Aware MSCI USA | Reduce -18.5% | 0.11% | −0.03 |
| SPGI S&P Global Inc. | Reduce -26.7% | 0.10% | −0.03 |
| BAC Bank of America Corp. | Reduce -0.5% | 0.35% | −0.03 |
| AMD Advanced Micro Devices | Reduce -0.5% | 0.42% | −0.02 |
| SHEL Shell PLC-ADR | Reduce -2.9% | 0.12% | −0.02 |
| WBD Warner Bros Discovery Inc. | Sold out | 0.00% | −0.02 |
| WM Waste Management Inc. | Reduce -0.2% | 0.23% | −0.02 |
| FCX Freeport-McMoran Inc. | Reduce -2.4% | 0.35% | −0.02 |
| WFC Wells Fargo & Co. | Reduce -6.7% | 0.11% | −0.02 |
| DIS The Walt Disney Co. | Reduce -0.3% | 0.19% | −0.02 |
| TGT Target Corp. | Reduce -4.4% | 0.34% | −0.02 |
| UBCP United Bancorp Inc. | Reduce -12.0% | 0.12% | −0.02 |
| CMCSA Comcast Corp. Class A | Reduce -19.0% | 0.08% | −0.02 |
| TIP iShares Tips Bond ETF | Reduce -43.5% | 0.02% | −0.02 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -1.5% | 1.16% | −0.02 |
| ESGV Vanguard ESG US Stock ETF | Sold out | 0.00% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -8.5% | 0.14% | −0.01 |
| PEP Pepsico Inc. | Reduce -0.1% | 0.42% | −0.01 |
| SIRI Sirius XM Holdings Inc. | Sold out | 0.00% | −0.01 |
| EFV iShares MSCI Eafe Value ETF | Reduce -30.3% | 0.03% | −0.01 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -3.0% | 0.30% | −0.01 |
| NUE Nucor Corp. | Reduce -2.5% | 0.08% | −0.01 |
| CHI Calamos Convert Opport & Inc. | Reduce -4.7% | 0.09% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| USFR Wisdomtree Floating Rate Tre | Add +82.1% | 0.43% | +0.18 |
| ACP Abrdn Income Credit Strat | New | 0.15% | +0.15 |
| DUK Duke Energy Corp. | Add +1.0% | 1.82% | +0.15 |
| LOW Lowe's Cos Inc. | Add +1.1% | 0.89% | +0.13 |
| MO Altria Group Inc. | Add +6.6% | 0.94% | +0.10 |
| BTI British American Tob-SP ADR | New | 0.10% | +0.10 |
| IBM Intl Business Machines Corp. | Add +0.9% | 0.49% | +0.08 |
| AGNC AGNC Investment Corp. | Add +18.0% | 0.40% | +0.07 |
| URI United Rentals Inc. | New | 0.07% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.2% | 0.74% | +0.07 |
| MMM 3M Co. | New | 0.06% | +0.06 |
| IRM Iron Mountain Inc. | Add +0.3% | 0.31% | +0.06 |
| AOS Smith (a.o.) Corp. | New | 0.06% | +0.06 |
| CSQ Calamos Strat TTL RTRN FND | New | 0.06% | +0.06 |
| FITB Fifth Third Bancorp | New | 0.06% | +0.06 |
| GEV GE Vernova Inc. | New | 0.06% | +0.06 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +4.2% | 0.88% | +0.06 |
| DE Deere & Co. | New | 0.06% | +0.06 |
| ZTS Zoetis Inc. | New | 0.06% | +0.06 |
| NKE Nike Inc. Class B | New | 0.06% | +0.06 |
| FCNCA First Citizens Bcshs Class A | New | 0.06% | +0.06 |
| NEE Nextera Energy Inc. | Add +0.1% | 0.52% | +0.06 |
| GIS General Mills Inc. | New | 0.06% | +0.06 |
| WMT Walmart Inc. | Add +3.6% | 0.37% | +0.05 |
| EMLP First Trust North American E | New | 0.05% | +0.05 |
| PULS Pgim Ultra Short Bond ETF | Add +8.8% | 2.18% | +0.05 |
| RSP Invesco S&P 500 Equal Weight | Add +31.1% | 0.19% | +0.05 |
| GOF Guggenheim Strategic Opport | Add +11.3% | 0.49% | +0.05 |
| LMT Lockheed Martin Corp. | Add +9.1% | 0.19% | +0.04 |
| RTX RTX Corp. | Add +0.3% | 0.34% | +0.04 |
| XAR SS SPDR S&P Aerospace Def | Add +30.9% | 0.13% | +0.04 |
| DIA SS SPDR Dow Jones Indus Avg | Add +2.0% | 0.98% | +0.03 |
| RY Royal Bank of Canada | Add +0.1% | 0.36% | +0.03 |
| KO The Coca-Cola Co. | Add +2.0% | 0.41% | +0.03 |
| ORCL Oracle Corp. | Add +1.3% | 0.24% | +0.03 |
| FTA First Trust L C Val Alp | Add +33.7% | 0.12% | +0.03 |
| D Dominion Energy Inc. | Add +3.1% | 0.24% | +0.03 |
| AEP American Electric Power | Add +1.6% | 0.27% | +0.03 |
| BLV Vanguard Long-Term Bond ETF | Add +309.1% | 0.04% | +0.03 |
| QUAL iShares MSCI USA Quality Fac | Add +56.6% | 0.07% | +0.03 |
| ORC Orchid Island Capital Inc. | Add +18.5% | 0.29% | +0.03 |
| VTWO Vanguard Russell 2000 ETF | New | 0.03% | +0.03 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +4.8% | 0.40% | +0.03 |
| OXFORD LANE CAP CORP | Add +20.0% | 0.28% | +0.02 |
| ENB Enbridge Inc. | Add +10.1% | 0.15% | +0.02 |
| DON Wisdomtree US Midcap Dividen | Add +0.8% | 0.67% | +0.02 |
| VPU Vanguard Utilities ETF | Add +0.1% | 0.23% | +0.02 |
| AXP American Express Co. | Add +2.4% | 0.19% | +0.02 |
| VCSH Vanguard S/T Corp. Bond ETF | New | 0.02% | +0.02 |
| CLMT Calumet Inc. | Add +4.7% | 0.25% | +0.02 |
Notes & Other Activity Q2 2024 → Q3 2024
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +857.1% | 67 | $85K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 778 | $754.4M | AAPL, IVV, NVDA, IUSB, MSFT |
| Q1 2026 | 734 | $554.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q4 2025 | 607 | $529.8M | AAPL, NVDA, MSFT, AMZN, JPM |
| Q3 2025 | 711 | $530.7M | AAPL, NVDA, MSFT, AMZN, IVV |
| Q2 2025 | 544 | $439.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q1 2025 | 615 | $412.6M | AAPL, NVDA, MSFT, PULS, AMZN |
| Q4 2024 | 574 | $363.6M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q3 2024 | 586 | $359.1M | AAPL, NVDA, MSFT, PULS, BIL |
| Q2 2024 | 558 | $337.2M | AAPL, NVDA, MSFT, XLE, PULS |
| Q1 2024 | 555 | $333.1M | AAPL, NVDA, MSFT, XLE, PULS |