Founders Financial Alliance, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 12, 2025), Founders Financial Alliance, LLC reported 615 stock positions worth $412.6 million. Its top holding was Apple (AAPL) at 6.9% of the portfolio, followed by Nvidia (NVDA, 3.9%) and Microsoft (MSFT, 3.0%). Compared with Q4 2024, it opened 81 new positions, sold out of 40, added to 308 and reduced 92. The biggest buy was a new position in Progressive (PGR) and the biggest sale Apple (AAPL, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- RALEIGH, NC
- CIK
- 0001832190
- Portfolio Value
- $412.6M (Q1 2025)
- SEC Filing
- 0001398344-25-009151 ↗ filed May 12, 2025
Holdings Value
Holdings 615 stocks · $412.6M
| AAPL Apple Inc. | 6.86% | 127,474 | $28.3M | Reduce -1.0% |
| NVDA Nvidia Corp. | 3.92% | 149,431 | $16.2M | Add +5.3% |
| MSFT Microsoft Corp. | 3.05% | 33,524 | $12.6M | Add +6.7% |
| PULS Pgim Ultra Short Bond ETF | 2.04% | 169,382 | $8.4M | Add +9.6% |
| AMZN Amazon.com Inc. | 1.99% | 43,073 | $8.2M | Add +10.6% |
| DUK Duke Energy Corp. | 1.64% | 55,515 | $6.8M | Add +2.3% |
| JPM JPMorgan Chase & Co. | 1.64% | 27,510 | $6.7M | Add +5.0% |
| XLE SS Energy Select Sector | 1.61% | 71,297 | $6.7M | Reduce -2.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.60% | 72,154 | $6.6M | Reduce -10.5% |
| IVV iShares Core S&P 500 ETF | 1.50% | 11,012 | $6.2M | Add +160.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.36% | 10,000 | $5.6M | Add +14.6% |
| FBNC First Bancorp | 1.21% | 124,297 | $5.0M | Reduce -1.1% |
| JPST JPMorgan Ultra-Short Income | 1.17% | 95,299 | $4.8M | Add +35.4% |
| DGRS Wisdomtree U.S. Smallcap Qua | 1.15% | 102,315 | $4.8M | Add +4.0% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.05% | 84,506 | $4.3M | Add +1.3% |
| DGRW Wisdomtree U.S. Quality Divi | 1.02% | 52,827 | $4.2M | Reduce -1.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.02% | 8,974 | $4.2M | Add +230.7% |
| AVGO Broadcom Inc. | 1.01% | 24,902 | $4.2M | Add +12.9% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 1.01% | 9,894 | $4.2M | Add +18.1% |
| MO Altria Group Inc. | 1.00% | 68,505 | $4.1M | Add +2.7% |
| GOOGL Alphabet Inc. Class A | 1.00% | 26,581 | $4.1M | Add +4.1% |
| ABBV Abbvie Inc. | 0.93% | 18,302 | $3.8M | Add +1.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.91% | 7,061 | $3.8M | Add +15.6% |
| IWF iShares Russell 1000 Growth | 0.88% | 10,068 | $3.6M | Reduce -6.3% |
| CVX Chevron Corp. | 0.86% | 21,212 | $3.5M | Add +12.9% |
| PGR Progressive Corp. | 0.85% | 12,351 | $3.5M | New |
| PM Philip Morris International | 0.83% | 21,680 | $3.4M | Add +2.1% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.83% | 84,123 | $3.4M | Add +8.4% |
| VYM Vanguard High DVD Yield ETF | 0.79% | 25,225 | $3.3M | Add +1.5% |
| XOM Exxon Mobil Corp. | 0.77% | 26,575 | $3.2M | Add +6.1% |
| JNJ Johnson & Johnson | 0.74% | 18,474 | $3.1M | Add +3.0% |
| TBIL F/M US Treasury 3 Month Bill | 0.67% | 55,636 | $2.8M | New |
| LOW Lowe's Cos Inc. | 0.67% | 11,914 | $2.8M | Reduce -1.0% |
| MCD McDonald's Corp. | 0.64% | 8,494 | $2.7M | Add +40.4% |
| DON Wisdomtree US Midcap Dividen | 0.62% | 51,603 | $2.6M | Add +4.6% |
| IWD iShares Russell 1000 Value E | 0.62% | 13,521 | $2.5M | Reduce -4.4% |
| WMT Walmart Inc. | 0.59% | 27,670 | $2.4M | Add +10.6% |
| T AT&T Inc. | 0.58% | 85,317 | $2.4M | Add +4.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.56% | 34,210 | $2.3M | Add +20.3% |
| VOO Vanguard S&P 500 ETF | 0.55% | 4,412 | $2.3M | Add +21.6% |
| HON Honeywell International Inc. | 0.54% | 10,494 | $2.2M | Add +13.9% |
| XBIL F/M US Treasury 6 Month Bill | 0.54% | 44,075 | $2.2M | New |
| PG The Procter & Gamble Co. | 0.51% | 12,394 | $2.1M | Add +11.7% |
| XLF SS Financial Select Sector | 0.51% | 42,371 | $2.1M | Add +87.3% |
| HD Home Depot Inc. | 0.51% | 5,716 | $2.1M | Add +8.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.49% | 8,174 | $2.0M | Add +2.6% |
| META Meta Platforms Inc. Class A | 0.46% | 3,304 | $1.9M | Add +18.1% |
| RSP Invesco S&P 500 Equal Weight | 0.45% | 10,755 | $1.9M | Add +43.4% |
| VIG Vanguard Dividend Apprec ETF | 0.44% | 9,429 | $1.8M | Add +14.4% |
| GOF Guggenheim Strategic Opport | 0.43% | 114,257 | $1.8M | Add +7.6% |
| DLN Wisdomtree US Largecap Divid | 0.42% | 22,059 | $1.8M | Add +10.1% |
| CSCO Cisco Systems Inc. | 0.41% | 27,415 | $1.7M | Add +16.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.41% | 4,527 | $1.7M | Add +16.4% |
| ETN Eaton Corp. PLC | 0.40% | 6,132 | $1.7M | Add +13.2% |
| DIVO Amplify CWP Enhan Divid ETF | 0.40% | 40,471 | $1.7M | Reduce -24.4% |
| MRK Merck & Co. Inc. | 0.39% | 17,848 | $1.6M | Add +18.3% |
| LLY Eli Lilly & Co. | 0.38% | 1,910 | $1.6M | Add +21.1% |
| USFR Wisdomtree Floating Rate Tre | 0.38% | 31,271 | $1.6M | Add +21.0% |
| NEE Nextera Energy Inc. | 0.38% | 22,165 | $1.6M | Reduce -0.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.38% | 30,669 | $1.6M | Add +5.3% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.38% | 42,399 | $1.5M | Reduce -9.6% |
| KO The Coca-Cola Co. | 0.37% | 21,471 | $1.5M | Add +3.4% |
| AGNC AGNC Investment Corp. | 0.36% | 156,591 | $1.5M | Add +14.6% |
| RTX RTX Corp. | 0.36% | 11,113 | $1.5M | Add +8.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.36% | 5,332 | $1.5M | Add +1450.0% |
| GCOW Pacer Global Cash Cows Divid | 0.35% | 39,175 | $1.4M | Reduce -27.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.34% | 31,218 | $1.4M | Reduce -1.5% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.34% | 3,921 | $1.4M | Add +65.0% |
| ROL Rollins Inc. | 0.33% | 25,476 | $1.4M | Add +24.4% |
| PEP Pepsico Inc. | 0.33% | 9,094 | $1.4M | Add +1.3% |
| V Visa Inc. Class A | 0.33% | 3,888 | $1.4M | Add +47.4% |
| GOOG Alphabet Inc. Class C | 0.32% | 8,571 | $1.3M | Add +16.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.32% | 7,667 | $1.3M | Add +12.2% |
| UAN CVR Partners LP | 0.32% | 17,364 | $1.3M | Add +0.3% |
| SCHD Schwab US DVD Equity ETF | 0.32% | 46,650 | $1.3M | Add +3.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.32% | 5,862 | $1.3M | Add +15.8% |
| XLI SS Industrial Select Sector | 0.31% | 9,769 | $1.3M | Add +141.3% |
| XLK SS Technology Select Sector | 0.31% | 6,188 | $1.3M | Add +13.3% |
| VEA Vanguard Ftse Developed ETF | 0.30% | 24,552 | $1.2M | Add +90.0% |
| VZ Verizon Communications Inc. | 0.29% | 26,713 | $1.2M | Add +16.3% |
| SBUX Starbucks Corp. | 0.29% | 12,286 | $1.2M | Add +15.6% |
| ORC Orchid Island Capital Inc. | 0.28% | 154,927 | $1.2M | Add +11.0% |
| WM Waste Management Inc. | 0.28% | 4,985 | $1.2M | Add +3.6% |
| RY Royal Bank of Canada | 0.27% | 9,876 | $1.1M | Add +3.2% |
| TFC Truist Financial Corp. | 0.27% | 27,051 | $1.1M | Reduce -0.4% |
| GS Goldman Sachs Group Inc. | 0.27% | 2,026 | $1.1M | Add +17.4% |
| AEP American Electric Power | 0.27% | 10,017 | $1.1M | Add +1.1% |
| OXFORD LANE CAP CORP | 0.26% | 229,813 | $1.1M | Add +14.1% |
| CAT Caterpillar Inc. | 0.26% | 3,265 | $1.1M | Add +8.8% |
| FCX Freeport-McMoran Inc. | 0.26% | 28,032 | $1.1M | Add +11.8% |
| COST Costco Wholesale Corp. | 0.25% | 1,108 | $1.0M | Add +1.6% |
| BCIC BCP Investment Corp. filed as PORTMAN RIDGE FIN CORP | 0.25% | 70,516 | $1.0M | Add +13.3% |
| D Dominion Energy Inc. | 0.24% | 17,956 | $1.0M | Add +18.4% |
| AMD Advanced Micro Devices | 0.24% | 9,749 | $1.0M | Add +8.5% |
| MAR Marriott International Class A | 0.24% | 4,190 | $998K | Reduce -1.7% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.23% | 7,839 | $955K | Add +120.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.23% | 8,737 | $950K | Reduce -7.6% |
| OKE Oneok Inc. | 0.22% | 9,228 | $916K | Add +2.9% |
| IJH iShares Core S&P Midcap ETF | 0.22% | 15,633 | $912K | Add +68.3% |
| TSM Taiwan Semiconductor-SP ADR | 0.22% | 5,471 | $908K | Add +5.1% |
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -1.0% | 6.86% | −2.00 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -10.5% | 1.60% | −0.42 |
| FBNC First Bancorp | Reduce -1.1% | 1.21% | −0.31 |
| IWF iShares Russell 1000 Growth | Reduce -6.3% | 0.88% | −0.31 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -24.4% | 0.40% | −0.20 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -1.3% | 1.02% | −0.17 |
| GCOW Pacer Global Cash Cows Divid | Reduce -27.4% | 0.35% | −0.15 |
| LOW Lowe's Cos Inc. | Reduce -1.0% | 0.67% | −0.14 |
| QDPL Pacer Met US LRG Cap DVD 400 | Reduce -9.6% | 0.38% | −0.12 |
| XLE SS Energy Select Sector | Reduce -2.7% | 1.61% | −0.11 |
| IWD iShares Russell 1000 Value E | Reduce -4.4% | 0.62% | −0.10 |
| TGT Target Corp. | Reduce -3.4% | 0.18% | −0.10 |
| MAR Marriott International Class A | Reduce -1.7% | 0.24% | −0.09 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.08 |
| VGT Vanguard Info Tech ETF | Reduce -24.4% | 0.10% | −0.07 |
| QYLD Global X Nasd 100 Cov Call | Reduce -20.0% | 0.13% | −0.07 |
| GXO Gxo Logistics Inc. | Sold out | 0.00% | −0.07 |
| MDY State Street SPDR S&P Midcap | Sold out | 0.00% | −0.07 |
| FITB Fifth Third Bancorp | Sold out | 0.00% | −0.06 |
| NEE Nextera Energy Inc. | Reduce -0.5% | 0.38% | −0.06 |
| ROK Rockwell Automation Inc. | Sold out | 0.00% | −0.06 |
| URI United Rentals Inc. | Sold out | 0.00% | −0.06 |
| TFC Truist Financial Corp. | Reduce -0.4% | 0.27% | −0.05 |
| GTO Invesco Total Return Bond Et | Reduce -14.8% | 0.17% | −0.05 |
| SUSA iShares ESG Optimized MSCI U | Reduce -92.3% | 0.00% | −0.05 |
| USB US Bancorp | Sold out | 0.00% | −0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -7.6% | 0.23% | −0.05 |
| RUNN Running Oak Efficient GR ETF | Reduce -32.8% | 0.07% | −0.05 |
| IWY iShares Russell Top 200 Grow | Reduce -2.2% | 0.16% | −0.05 |
| PNC PNC Financial Services Group | Reduce -3.2% | 0.16% | −0.05 |
| CGGO Cap Group Global Growth | Reduce -16.3% | 0.11% | −0.04 |
| BAC Bank of America Corp. | Reduce -1.5% | 0.34% | −0.04 |
| TCAF T Rowe PRC Cap Appreciation | Reduce -28.2% | 0.06% | −0.04 |
| CGGR Cap Group Growth Equity | Reduce -12.7% | 0.09% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -16.3% | 0.08% | −0.03 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -5.8% | 0.08% | −0.03 |
| XME SS SPDR S&P Metals Mining | Reduce -1.8% | 0.17% | −0.03 |
| CHI Calamos Convert Opport & Inc. | Reduce -0.4% | 0.06% | −0.03 |
| DWAS Invesco Dorsey Wright Smallc | Sold out | 0.00% | −0.03 |
| RITM Rithm Capital Corp. | Reduce -11.9% | 0.12% | −0.03 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -21.4% | 0.07% | −0.03 |
| VTWO Vanguard Russell 2000 ETF | Sold out | 0.00% | −0.03 |
| FNB FNB Corp. | Reduce -4.3% | 0.08% | −0.02 |
| IWB iShares Russell 1000 ETF | Reduce -0.3% | 0.12% | −0.02 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -1.2% | 0.17% | −0.02 |
| IGPT Invesco AI and Next Gen Soft | Sold out | 0.00% | −0.02 |
| WFC Wells Fargo & Co. | Reduce -7.4% | 0.11% | −0.02 |
| JGRO JPMorgan Active Growth ETF | Reduce -9.6% | 0.06% | −0.02 |
| QUAL iShares MSCI USA Quality Fac | Reduce -15.8% | 0.05% | −0.02 |
| PDP Invesco Dorsey Wright Moment | Reduce -41.3% | 0.02% | −0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| PGR Progressive Corp. | New | 0.85% | +0.85 |
| IVV iShares Core S&P 500 ETF | Add +160.4% | 1.50% | +0.81 |
| TBIL F/M US Treasury 3 Month Bill | New | 0.67% | +0.67 |
| QQQ Invesco QQQ Trust Series 1 | Add +230.7% | 1.02% | +0.64 |
| XBIL F/M US Treasury 6 Month Bill | New | 0.54% | +0.54 |
| VTI VG Morningstar TS MKT ETF-US | Add +1450.0% | 0.36% | +0.33 |
| XLF SS Financial Select Sector | Add +87.3% | 0.51% | +0.21 |
| SMH Vaneck Semiconductor ETF | Add +2844.8% | 0.22% | +0.21 |
| JPST JPMorgan Ultra-Short Income | Add +35.4% | 1.17% | +0.19 |
| XLI SS Industrial Select Sector | Add +141.3% | 0.31% | +0.16 |
| MCD McDonald's Corp. | Add +40.4% | 0.64% | +0.16 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +15.6% | 0.91% | +0.15 |
| BILZ PIMCO Ultra SHRT Govt Active | New | 0.15% | +0.15 |
| XLY SS Consumer Disc Select Sect | Add +435.6% | 0.18% | +0.13 |
| VEA Vanguard Ftse Developed ETF | Add +90.0% | 0.30% | +0.13 |
| PM Philip Morris International | Add +2.1% | 0.83% | +0.13 |
| CGSD Cap Group Short Duration | New | 0.13% | +0.13 |
| XLV SS Health Care Select Sector | Add +180.3% | 0.20% | +0.12 |
| CRM Salesforce Inc. | New | 0.12% | +0.12 |
| JCI Johnson Controls Internation | New | 0.11% | +0.11 |
| TJX TJX Companies Inc. | Add +120.1% | 0.23% | +0.11 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +65.0% | 0.34% | +0.11 |
| CVX Chevron Corp. | Add +12.9% | 0.86% | +0.11 |
| VRTX Vertex Pharmaceuticals Inc. | New | 0.10% | +0.10 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +14980.5% | 0.10% | +0.10 |
| V Visa Inc. Class A | Add +47.4% | 0.33% | +0.10 |
| SYK Stryker Corp. | New | 0.10% | +0.10 |
| NOW ServiceNow Inc. | New | 0.10% | +0.10 |
| PINS Pinterest Inc. Class A | Add +135.5% | 0.18% | +0.10 |
| ISRG Intuitive Surgical Inc. | New | 0.09% | +0.09 |
| SPOT Spotify Technology SA | New | 0.09% | +0.09 |
| RSP Invesco S&P 500 Equal Weight | Add +43.4% | 0.45% | +0.09 |
| NFLX Netflix Inc. | Add +91.6% | 0.21% | +0.09 |
| TEL Te Connectivity PLC | New | 0.09% | +0.09 |
| UNH Unitedhealth Group Inc. | Add +79.6% | 0.22% | +0.08 |
| UBER Uber Technologies Inc. | New | 0.08% | +0.08 |
| PANW Palo Alto Networks Inc. | Add +172.9% | 0.15% | +0.08 |
| RMD Resmed Inc. | New | 0.08% | +0.08 |
| HWM Howmet Aerospace Inc. | New | 0.08% | +0.08 |
| SHW The Sherwin-Williams Co. | New | 0.07% | +0.07 |
| WDAY Workday Inc. Class A | New | 0.07% | +0.07 |
| EFX Equifax Inc. | New | 0.07% | +0.07 |
| ALL Allstate Corp. | New | 0.07% | +0.07 |
| CEG Constellation Energy | New | 0.07% | +0.07 |
| ROL Rollins Inc. | Add +24.4% | 0.33% | +0.07 |
| APD Air Products & Chemicals Inc. | Add +119.3% | 0.15% | +0.07 |
| ORLY O'reilly Automotive Inc. | Add +91.9% | 0.14% | +0.07 |
| GRMN Garmin Ltd. | New | 0.07% | +0.07 |
| T AT&T Inc. | Add +4.0% | 0.58% | +0.07 |
| GWW WW Grainger Inc. | New | 0.07% | +0.07 |
Notes & Other Activity Q4 2024 → Q1 2025
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Sold out | 92 | $113Kbefore exit |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | Sold out | 438 | $12Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 778 | $754.4M | AAPL, IVV, NVDA, IUSB, MSFT |
| Q1 2026 | 734 | $554.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q4 2025 | 607 | $529.8M | AAPL, NVDA, MSFT, AMZN, JPM |
| Q3 2025 | 711 | $530.7M | AAPL, NVDA, MSFT, AMZN, IVV |
| Q2 2025 | 544 | $439.8M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q1 2025 | 615 | $412.6M | AAPL, NVDA, MSFT, PULS, AMZN |
| Q4 2024 | 574 | $363.6M | AAPL, NVDA, MSFT, AMZN, PULS |
| Q3 2024 | 586 | $359.1M | AAPL, NVDA, MSFT, PULS, BIL |
| Q2 2024 | 558 | $337.2M | AAPL, NVDA, MSFT, XLE, PULS |
| Q1 2024 | 555 | $333.1M | AAPL, NVDA, MSFT, XLE, PULS |