Founders Financial Alliance, LLC

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 4, 2026), Founders Financial Alliance, LLC reported 778 stock positions worth $754.4 million. Its top holding was Apple (AAPL) at 4.8% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 3.9%) and Nvidia (NVDA, 3.6%). Compared with Q1 2026, it opened 89 new positions, sold out of 46, added to 315 and reduced 199. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +196%) and the biggest sale Pgim Ultra Short Bond ETF (PULS, shares −97%).

Most Recent 13F
Q2 2026
Location
RALEIGH, NC
CIK
0001832190
Portfolio Value
$754.4M (Q2 2026)
SEC Filing
0001398344-26-013459 ↗ filed Aug 4, 2026

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $333.1M Q1 2024 Q2 2024: $337.2M Q2 2024 Q3 2024: $359.1M Q3 2024 Q4 2024: $363.6M Q4 2024 Q1 2025: $412.6M Q1 2025 Q2 2025: $439.8M Q2 2025 Q3 2025: $530.7M Q3 2025 Q4 2025: $529.8M Q4 2025 Q1 2026: $554.8M Q1 2026 Q2 2026: $754.4M $754.4M Q2 2026

Holdings 778 stocks · $754.4M

AAPL Apple Inc. 4.81% 125,514 $36.3M Reduce -2.4%
IVV iShares Core S&P 500 ETF 3.93% 39,635 $29.7M Add +195.6%
NVDA Nvidia Corp. 3.60% 135,794 $27.2M Reduce -1.0%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 1.99% 324,785 $15.0M Add +5796.6%
MSFT Microsoft Corp. 1.71% 34,673 $12.9M Add +1.2%
AMZN Amazon.com Inc. 1.55% 49,077 $11.7M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 1.54% 15,535 $11.6M Add +44.0%
IVW iShares S&P 500 Growth ETF 1.43% 78,327 $10.8M Add +2982.5%
IVE iShares S&P 500 Value ETF 1.41% 46,961 $10.7M Add +3693.3%
GOOGL Alphabet Inc. Class A 1.39% 29,437 $10.5M Add +2.8%
JPM JPMorgan Chase & Co. 1.35% 31,144 $10.2M Add +0.9%
DYNF Ishrs US E F R A ETF-Usd Inc. 1.32% 146,083 $9.9M Add +9737.2%
IEMG iShares Core MSCI Emerging 1.30% 117,934 $9.8M Add +885.3%
PYLD PIMCO Multisector Bond Actv 1.21% 344,308 $9.1M Add +735.7%
AVGO Broadcom Inc. 1.18% 23,485 $8.9M Reduce -0.3%
DGRW Wisdomtree U.S. Quality Divi 1.13% 89,162 $8.5M Reduce -7.5%
DUK Duke Energy Corp. 1.04% 61,987 $7.8M Add +3.1%
FBNC First Bancorp 1.01% 119,089 $7.6M Reduce -1.2%
GSUS Goldman Sachs Marketbeta US 0.98% 71,909 $7.4M Add +5040.0%
QQQ Invesco QQQ Trust Series 1 0.97% 9,943 $7.3M Add +5.5%
TCAF T Rowe PRC Cap Appreciation 0.95% 174,970 $7.2M Add +2.8%
CGDG Cap Group Dividend Growers filed as CAPITAL GROUP DIVIDEND GROWE 0.95% 190,204 $7.1M Add +6.3%
CGGR Cap Group Growth Equity 0.93% 148,267 $7.0M Add +8.2%
JGRO JPMorgan Active Growth ETF 0.90% 68,988 $6.8M Add +2.3%
BIL SS SPDR BB 1-3M T-Bill ETF 0.89% 73,394 $6.7M Reduce -0.1%
EFV iShares MSCI Eafe Value ETF 0.88% 86,813 $6.6M Add +5285.4%
BAI Ishrs AI in and Tech Act ETF 0.85% 121,741 $6.4M Add +20360.7%
MTUM iShares MSCI USA Momentum Fa 0.79% 17,340 $5.9M Add +2202.8%
AMD Advanced Micro Devices 0.78% 10,190 $5.9M Reduce -11.0%
FLHY Franklin High Yield Corporat 0.73% 227,041 $5.5M Add +2426.3%
EVLN Eaton Vance Floating-Rate 0.71% 110,537 $5.4M Reduce -3.2%
DIA SS SPDR Dow Jones Indus Avg filed as STATE STR SPDR DOW JONES IND 0.70% 10,084 $5.3M Reduce -2.9%
TBIL F/M US Treasury 3 Month Bill 0.70% 105,550 $5.3M Add +3.9%
EFG iShares MSCI Eafe Growth ETF 0.70% 42,169 $5.2M Add +2654.3%
JPST JPMorgan Ultra-Short Income 0.69% 103,383 $5.2M Add +31.4%
GOOG Alphabet Inc. Class C 0.69% 14,699 $5.2M Add +75.8%
FESM Fidelity Enhanced Small Cap 0.68% 106,996 $5.2M Add +1.6%
TLH iShares 10-20 Year Treasury 0.68% 50,776 $5.1M Add +13192.1%
QUAL iShares MSCI USA Quality Fac 0.65% 22,432 $4.9M Add +1395.5%
MO Altria Group Inc. 0.64% 66,684 $4.8M Reduce -8.0%
XOM Exxon Mobil Corp. 0.63% 34,503 $4.7M Reduce -7.7%
MBB iShares MBS ETF 0.61% 48,826 $4.6M Add +901.6%
GOVT iShares US Treasury Bond ETF 0.59% 196,465 $4.5M Add +500.1%
ABBV Abbvie Inc. 0.57% 17,208 $4.3M Reduce -5.1%
THRO iShares U.S. Thematic Rotati 0.57% 99,491 $4.3M Add +17083.3%
FMDE Fidelity Enhanced Mid Cap Co. 0.57% 105,643 $4.3M Add +2.3%
BRK.B Berkshire Hathaway Inc. Class B 0.57% 8,544 $4.3M Add +0.4%
JNJ Johnson & Johnson 0.56% 16,743 $4.3M Reduce -10.5%
IWF iShares Russell 1000 Growth 0.56% 34,182 $4.2M Reduce -0.4%
LQDH iShares Int Hedg Corp. BD ETF 0.54% 43,652 $4.1M Reduce -17.8%
BLCR iShares LRG CP CR Act ETF-Ui 0.50% 75,051 $3.8M Add +53507.9%
PM Philip Morris International 0.50% 20,668 $3.7M Add +1.9%
TSM Taiwan Semiconductor-SP ADR 0.47% 7,395 $3.5M Add +4.0%
CVX Chevron Corp. 0.47% 21,199 $3.5M Reduce -4.2%
VOO Vanguard S&P 500 ETF 0.46% 5,076 $3.5M Add +1.7%
WMT Walmart Inc. 0.42% 28,278 $3.2M Add +1.6%
CRWD CrowdStrike Holdings Inc. Class A 0.42% 4,109 $3.1M Reduce -1.6%
SMH Vaneck Semiconductor ETF 0.40% 4,609 $3.0M Add +0.1%
GCOR Goldman Sachs Access US Agg 0.40% 72,462 $3.0M Add +3083.7%
GSLC Goldman Activebeta US LC ETF 0.39% 20,500 $2.9M Add +419.0%
LOW Lowe's Cos Inc. 0.38% 13,135 $2.9M Add +4.3%
GSIE Goldman Sachs Activebeta Int 0.38% 63,138 $2.9M Add +5105.1%
DIVO Amplify CWP Enhan Divid ETF 0.38% 62,339 $2.8M Reduce -1.6%
IDEF Ishars Def Ind TC Ac ETF-Ui 0.38% 89,441 $2.8M Add +31957.7%
IWD iShares Russell 1000 Value E 0.37% 11,436 $2.8M Reduce -0.4%
GS Goldman Sachs Group Inc. 0.36% 2,686 $2.7M Add +0.5%
FCNCA First Citizens Bcshs Class A 0.35% 1,283 $2.7M No change
VIG Vanguard Dividend Apprec ETF 0.35% 11,233 $2.7M Add +13.4%
IAGG iShares Intl Aggregate Bond 0.34% 51,229 $2.6M Add +16919.6%
META Meta Platforms Inc. Class A 0.34% 4,517 $2.5M Add +10.9%
CAT Caterpillar Inc. 0.33% 2,350 $2.5M Reduce -29.9%
XLSR SS US Sector Rotation 0.33% 38,325 $2.5M New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.32% 8,670 $2.4M Reduce -0.7%
VTI VG Morningstar TS MKT ETF-US 0.32% 6,492 $2.4M Add +17.9%
LLY Eli Lilly & Co. 0.32% 1,993 $2.4M Add +13.8%
BALI Is US LRG CP Pre Inc. Act-Usd 0.31% 69,909 $2.4M Add +7.6%
XLK SS Technology Select Sector 0.31% 12,333 $2.3M Reduce -1.3%
CSCO Cisco Systems Inc. 0.31% 19,780 $2.3M Reduce -0.2%
MCD McDonald's Corp. 0.30% 8,511 $2.3M Add +0.4%
BINC iShares Flex I A ETF-Usd Inc. 0.29% 41,258 $2.2M New
RY Royal Bank of Canada 0.28% 10,307 $2.1M Reduce -0.5%
SCHD Schwab US DVD Equity ETF 0.28% 66,220 $2.1M Add +1.1%
RTX RTX Corp. 0.28% 10,939 $2.1M Add +2.5%
ETN Eaton Corp. PLC 0.27% 4,844 $2.1M Reduce -28.5%
HD Home Depot Inc. 0.27% 5,849 $2.1M Add +4.8%
TSLA Tesla Inc. 0.27% 4,898 $2.1M Add +6.3%
MRK Merck & Co. Inc. 0.27% 15,983 $2.1M Add +1.5%
XLF SS Financial Select Sector 0.27% 37,952 $2.0M Reduce -1.5%
SPDW Ste STR SPDR PT DW Eu ETF 0.25% 37,687 $1.9M Add +936.2%
MAR Marriott International Class A 0.24% 4,930 $1.8M Add +0.2%
NEE Nextera Energy Inc. 0.24% 20,321 $1.8M Reduce -0.2%
TCAL T Rowe Pre CPT Apr PR in ETF 0.24% 80,325 $1.8M Add +8.9%
GRNY Fundstr Gran SH US LRG Cap 0.24% 64,416 $1.8M Add +37.0%
FISR SS Fi Sector Rotation 0.24% 69,169 $1.8M New
MU Micron Technology Inc. 0.23% 1,531 $1.8M Reduce -36.8%
BAC Bank of America Corp. 0.23% 30,916 $1.8M Reduce -0.3%
SPEM State Street SP PTF Em ETF 0.23% 33,929 $1.8M Add +627.1%
QDPL Pacer Met US LRG Cap DVD 400 0.23% 38,220 $1.7M Add +3.4%
APUE Activepassive US Equity ETF 0.23% 37,229 $1.7M New
GPIQ GS Nasdaq-100 PR Inc. ETF-Usd 0.23% 28,933 $1.7M Add +35.6%

Show all 778 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $122K (not counted above)
SecurityClassShares / PrincipalValueChange
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 97$122KAdd +1.0%

Total filed on the 13F, all lines: $754.5M.

Portfolio Sells Q1 2026 → Q2 2026

PULS Pgim Ultra Short Bond ETF Reduce -97.0% 0.04% −1.69
AAPL Apple Inc. Reduce -2.4% 4.81% −1.07
DGRS Wisdomtree U.S. Smallcap Qua Reduce -95.2% 0.04% −0.87
NVDA Nvidia Corp. Reduce -1.0% 3.60% −0.71
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -74.7% 0.19% −0.71
XOM Exxon Mobil Corp. Reduce -7.7% 0.63% −0.52
VYM Vanguard High DVD Yield ETF Reduce -78.7% 0.10% −0.51
DON Wisdomtree US Midcap Dividen Reduce -96.5% 0.01% −0.50
LVHI Franklin International Low V Sold out 0.00% −0.47
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -87.2% 0.05% −0.44
DGRW Wisdomtree U.S. Quality Divi Reduce -7.5% 1.13% −0.40
CLMT Calumet Inc. Sold out 0.00% −0.36
CVX Chevron Corp. Reduce -4.2% 0.47% −0.36
AVUV Avantis US Small Cap Value Reduce -91.5% 0.03% −0.35
UAN CVR Partners LP Sold out 0.00% −0.35
LQDH iShares Int Hedg Corp. BD ETF Reduce -17.8% 0.54% −0.35
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -0.1% 0.89% −0.32
SPYV SS SPDR P S&P 500 Value ETF Reduce -55.3% 0.17% −0.32
AMZN Amazon.com Inc. Reduce -0.8% 1.55% −0.31
EVLN Eaton Vance Floating-Rate Reduce -3.2% 0.71% −0.28
JNJ Johnson & Johnson Reduce -10.5% 0.56% −0.26
USFR Wisdomtree Floating Rate Tre Reduce -91.6% 0.02% −0.25
DLN Wisdomtree US Largecap Divid Reduce -70.8% 0.07% −0.24
MO Altria Group Inc. Reduce -8.0% 0.64% −0.23
T AT&T Inc. Reduce -13.7% 0.18% −0.22
FBNC First Bancorp Reduce -1.2% 1.01% −0.21
FCX Freeport-McMoran Inc. Reduce -80.9% 0.04% −0.21
DIA SS SPDR Dow Jones Indus Avg Reduce -2.9% 0.70% −0.17
ETN Eaton Corp. PLC Reduce -28.5% 0.27% −0.16
NFLX Netflix Inc. Reduce -12.8% 0.14% −0.16
BTU Peabody Energy Corp. Sold out 0.00% −0.15
SLV iShares Silver Trust Reduce -18.0% 0.13% −0.15
VUG Vanguard Mrngstar GR ETF-Sui Reduce -33.5% 0.20% −0.15
XBIL F/M US Treasury 6 Month Bill Reduce -18.1% 0.22% −0.14
AVGO Broadcom Inc. Reduce -0.3% 1.18% −0.14
ABBV Abbvie Inc. Reduce -5.1% 0.57% −0.14
DIVO Amplify CWP Enhan Divid ETF Reduce -1.6% 0.38% −0.13
CGSD Cap Group Short Duration Reduce -27.8% 0.14% −0.13
PEP Pepsico Inc. Reduce -8.2% 0.17% −0.12
VEA Vanguard Ftse Developed ETF Reduce -32.7% 0.14% −0.11
COST Costco Wholesale Corp. Reduce -2.3% 0.22% −0.10
NEE Nextera Energy Inc. Reduce -0.2% 0.24% −0.10
VTV Vanguard Mrngstr Val ETF-Aui Reduce -26.5% 0.15% −0.10
NXST Nexstar Media Group Inc. Sold out 0.00% −0.10
PG The Procter & Gamble Co. Reduce -12.0% 0.19% −0.10
BBAG JPMorgan Betabuilders US Agg Reduce -97.3% 0.00% −0.10
IWF iShares Russell 1000 Growth Reduce -0.4% 0.56% −0.10
CAT Caterpillar Inc. Reduce -29.9% 0.33% −0.10
ROL Rollins Inc. Reduce -6.1% 0.11% −0.10
VZ Verizon Communications Inc. Reduce -6.4% 0.13% −0.09

Portfolio Buys Q1 2026 → Q2 2026

IVV iShares Core S&P 500 ETF Add +195.6% 3.93% +2.36
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +5796.6% 1.99% +1.94
IVW iShares S&P 500 Growth ETF Add +2982.5% 1.43% +1.38
IVE iShares S&P 500 Value ETF Add +3693.3% 1.41% +1.37
DYNF Ishrs US E F R A ETF-Usd Inc. Add +9737.2% 1.32% +1.30
IEMG iShares Core MSCI Emerging Add +885.3% 1.30% +1.14
PYLD PIMCO Multisector Bond Actv Add +735.7% 1.21% +1.02
GSUS Goldman Sachs Marketbeta US Add +5040.0% 0.98% +0.96
EFV iShares MSCI Eafe Value ETF Add +5285.4% 0.88% +0.86
BAI Ishrs AI in and Tech Act ETF Add +20360.7% 0.85% +0.85
MTUM iShares MSCI USA Momentum Fa Add +2202.8% 0.79% +0.76
FLHY Franklin High Yield Corporat Add +2426.3% 0.73% +0.69
TLH iShares 10-20 Year Treasury Add +13192.1% 0.68% +0.67
EFG iShares MSCI Eafe Growth ETF Add +2654.3% 0.70% +0.66
QUAL iShares MSCI USA Quality Fac Add +1395.5% 0.65% +0.60
THRO iShares U.S. Thematic Rotati Add +17083.3% 0.57% +0.56
MBB iShares MBS ETF Add +901.6% 0.61% +0.53
BLCR iShares LRG CP CR Act ETF-Ui Add +53507.9% 0.50% +0.50
GOVT iShares US Treasury Bond ETF Add +500.1% 0.59% +0.46
GCOR Goldman Sachs Access US Agg Add +3083.7% 0.40% +0.38
IDEF Ishars Def Ind TC Ac ETF-Ui Add +31957.7% 0.38% +0.38
GSIE Goldman Sachs Activebeta Int Add +5105.1% 0.38% +0.37
IAGG iShares Intl Aggregate Bond Add +16919.6% 0.34% +0.34
XLSR SS US Sector Rotation New 0.33% +0.33
GSLC Goldman Activebeta US LC ETF Add +419.0% 0.39% +0.30
BINC iShares Flex I A ETF-Usd Inc. New 0.29% +0.29
SPY SS SPDR S&P 500 ETF Trust-US Add +44.0% 1.54% +0.27
GOOG Alphabet Inc. Class C Add +75.8% 0.69% +0.26
FISR SS Fi Sector Rotation New 0.24% +0.24
APUE Activepassive US Equity ETF New 0.23% +0.23
SPDW Ste STR SPDR PT DW Eu ETF Add +936.2% 0.25% +0.22
SPEM State Street SP PTF Em ETF Add +627.1% 0.23% +0.19
GEM Goldman Sachs Activebeta Em Add +5377.9% 0.15% +0.14
GGUS Goldman SS MB RL 1000 GE ETF Add +4742.7% 0.14% +0.13
GSID Goldman Sachs Marketbeta Int New 0.12% +0.12
JNK SS SPDR BB High Yield Bond Add +6656.0% 0.11% +0.11
SPTL SS SPDR PF LNG TRM TSY E-Usd Add +9394.4% 0.11% +0.10
GIGB Goldman Sachs Inv GRD Corp. Add +2792.1% 0.11% +0.10
SPSM SS SPDR P S&P 600 Small Cap Add +197.1% 0.16% +0.10
IAU iShares Gold Trust Add +465.0% 0.14% +0.10
CERY SS SPDR BBG En RY CM St N-Ui New 0.10% +0.10
APIE Activepassive Intl Eqty ETF New 0.09% +0.09
INTC Intel Corp. Add +0.8% 0.16% +0.09
GSSC Goldman Sachs Activebeta US Add +5932.8% 0.08% +0.08
SMH Vaneck Semiconductor ETF Add +0.1% 0.40% +0.08
PANW Palo Alto Networks Inc. Add +1.3% 0.21% +0.08
VTIP Vanguard Short-Term Tips New 0.07% +0.07
IALT Ishrs SYS Alt Act ETF New 0.07% +0.07
CORO Ish Intl CTRY Rot Act ETF New 0.06% +0.06
GWX State Street SPDR S&P Intern New 0.06% +0.06

Notes & Other Activity Q1 2026 → Q2 2026

BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Add +1.0% 97 $122K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 778$754.4MAAPL, IVV, NVDA, IUSB, MSFT
Q1 2026 734$554.8MAAPL, NVDA, MSFT, AMZN, PULS
Q4 2025 607$529.8MAAPL, NVDA, MSFT, AMZN, JPM
Q3 2025 711$530.7MAAPL, NVDA, MSFT, AMZN, IVV
Q2 2025 544$439.8MAAPL, NVDA, MSFT, AMZN, PULS
Q1 2025 615$412.6MAAPL, NVDA, MSFT, PULS, AMZN
Q4 2024 574$363.6MAAPL, NVDA, MSFT, AMZN, PULS
Q3 2024 586$359.1MAAPL, NVDA, MSFT, PULS, BIL
Q2 2024 558$337.2MAAPL, NVDA, MSFT, XLE, PULS
Q1 2024 555$333.1MAAPL, NVDA, MSFT, XLE, PULS