Heritage Wealth Management, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 31, 2024), Heritage Wealth Management, Inc. reported 229 stock positions worth $305.0 million. Its top holding was Procter & Gamble (PG) at 6.7% of the portfolio, followed by Apple (AAPL, 6.0%) and Microsoft (MSFT, 5.5%). Compared with Q2 2024, it opened 15 new positions, sold out of 6, added to 30 and reduced 104. The biggest buy was Cameco (CCJ, shares +280%) and the biggest sale Vanguard S&P 500 ETF (VOO, shares −49%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $305.0M (Q3 2024)
- SEC Filing
- 0001944755-24-000004 ↗ filed Oct 31, 2024
Holdings Value
Holdings 229 stocks · $305.0M
| PG The Procter & Gamble Co. | 6.65% | 117,119 | $20.3M | Reduce -0.9% |
| AAPL Apple Inc. | 5.96% | 78,067 | $18.2M | Reduce -5.5% |
| MSFT Microsoft Corp. | 5.54% | 39,283 | $16.9M | Reduce -2.7% |
| USB US Bancorp | 4.44% | 296,035 | $13.5M | Reduce -0.8% |
| LLY Eli Lilly & Co. | 2.91% | 10,014 | $8.9M | Reduce -4.4% |
| JPM JPMorgan Chase & Co. | 2.34% | 33,911 | $7.2M | Reduce -0.5% |
| WMT Walmart Inc. | 2.13% | 80,378 | $6.5M | Add +0.4% |
| JNJ Johnson & Johnson | 1.65% | 31,010 | $5.0M | Reduce -1.9% |
| ABBV Abbvie Inc. | 1.57% | 24,278 | $4.8M | Reduce -0.6% |
| CINF Cincinnati Financial Corp. | 1.46% | 32,669 | $4.4M | Reduce -0.4% |
| CB Chubb Ltd. | 1.30% | 13,701 | $4.0M | Reduce -1.8% |
| ALL Allstate Corp. | 1.25% | 20,114 | $3.8M | Reduce -1.3% |
| CVX Chevron Corp. | 1.23% | 25,391 | $3.7M | Reduce -2.2% |
| KR Kroger Co. | 1.21% | 64,545 | $3.7M | Add +0.0% |
| MCD McDonald's Corp. | 1.07% | 10,737 | $3.3M | Reduce -2.4% |
| CSCO Cisco Systems Inc. | 1.06% | 60,999 | $3.2M | Reduce -3.7% |
| ETN Eaton Corp. PLC | 1.04% | 9,594 | $3.2M | Reduce -6.7% |
| MRK Merck & Co. Inc. | 1.02% | 27,377 | $3.1M | Reduce -0.4% |
| CAT Caterpillar Inc. | 0.92% | 7,146 | $2.8M | Reduce -1.2% |
| VOO Vanguard S&P 500 ETF | 0.89% | 5,140 | $2.7M | Reduce -49.0% |
| AVUV Avantis US Small Cap Value | 0.88% | 27,946 | $2.7M | Add +0.2% |
| VLO Valero Energy Corp. | 0.87% | 19,650 | $2.7M | Reduce -2.0% |
| ADI Analog Devices Inc. | 0.86% | 11,374 | $2.6M | Reduce -3.3% |
| JSCP JPMorgan Short Duration Core | 0.84% | 54,109 | $2.6M | Add +9.3% |
| XOM Exxon Mobil Corp. | 0.83% | 21,638 | $2.5M | Reduce -5.5% |
| NVDA Nvidia Corp. | 0.83% | 20,868 | $2.5M | Reduce -19.3% |
| ORCL Oracle Corp. | 0.82% | 14,665 | $2.5M | Reduce -0.8% |
| CTAS Cintas Corp. | 0.76% | 11,204 | $2.3M | Reduce -0.7% |
| DE Deere & Co. | 0.73% | 5,332 | $2.2M | Reduce -2.7% |
| T AT&T Inc. | 0.73% | 101,089 | $2.2M | Add +1.4% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.71% | 74,400 | $2.2M | No change |
| KO The Coca-Cola Co. | 0.70% | 29,689 | $2.1M | Reduce -2.0% |
| DUK Duke Energy Corp. | 0.68% | 17,911 | $2.1M | Reduce -5.6% |
| PEP Pepsico Inc. | 0.66% | 11,874 | $2.0M | Reduce -6.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.60% | 8,311 | $1.8M | Reduce -0.3% |
| ABT Abbott Laboratories | 0.58% | 15,412 | $1.8M | Add +0.0% |
| UNP Union Pacific Corp. | 0.57% | 7,050 | $1.7M | Reduce -1.1% |
| KLAC KLA Corp. | 0.56% | 2,223 | $1.7M | Reduce -1.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.53% | 3,512 | $1.6M | Reduce -6.8% |
| FCX Freeport-McMoran Inc. | 0.53% | 32,260 | $1.6M | Reduce -2.0% |
| NEE Nextera Energy Inc. | 0.53% | 19,030 | $1.6M | Reduce -2.6% |
| HPQ HP Inc. | 0.53% | 44,739 | $1.6M | No change |
| MPC Marathon Petroleum Corp. | 0.52% | 9,805 | $1.6M | Reduce -1.0% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.52% | 53,000 | $1.6M | No change |
| HD Home Depot Inc. | 0.51% | 3,876 | $1.6M | Reduce -2.4% |
| GOOGL Alphabet Inc. Class A | 0.51% | 9,400 | $1.6M | No change |
| COST Costco Wholesale Corp. | 0.50% | 1,732 | $1.5M | No change |
| JCPB JPMorgan Core Plus Bond ETF | 0.50% | 31,728 | $1.5M | Add +23.5% |
| GOOG Alphabet Inc. Class C | 0.49% | 8,959 | $1.5M | Reduce -0.6% |
| MRO Marathon Oil Corp. | 0.49% | 55,845 | $1.5M | Reduce -0.9% |
| PM Philip Morris International | 0.48% | 12,169 | $1.5M | Add +0.0% |
| MDLZ Mondelez International Inc. Class A | 0.48% | 19,959 | $1.5M | Reduce -5.4% |
| CCJ Cameco Corp. | 0.48% | 30,625 | $1.5M | Add +280.4% |
| EHC Encompass Health Corp. | 0.48% | 15,097 | $1.5M | Reduce -0.3% |
| UNH Unitedhealth Group Inc. | 0.46% | 2,388 | $1.4M | No change |
| AMD Advanced Micro Devices | 0.46% | 8,473 | $1.4M | No change |
| PNC PNC Financial Services Group | 0.45% | 7,408 | $1.4M | Reduce -0.6% |
| AVGO Broadcom Inc. | 0.45% | 7,932 | $1.4M | Reduce -2.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.45% | 5,148 | $1.4M | Reduce -9.0% |
| PFE Pfizer Inc. | 0.44% | 46,846 | $1.4M | Reduce -2.7% |
| RTX RTX Corp. | 0.44% | 11,136 | $1.3M | Reduce -6.2% |
| AMZN Amazon.com Inc. | 0.43% | 7,097 | $1.3M | Reduce -4.4% |
| SYK Stryker Corp. | 0.42% | 3,568 | $1.3M | Reduce -0.2% |
| UPS United Parcel Service Class B | 0.42% | 9,407 | $1.3M | Reduce -10.9% |
| AGG iShares Core U.S. Aggregate | 0.42% | 12,511 | $1.3M | Reduce -41.8% |
| QCOM Qualcomm Inc. | 0.41% | 7,380 | $1.3M | Reduce -1.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.39% | 5,058 | $1.2M | Reduce -6.0% |
| CRGY Crescent Energy Inc. Class A | 0.39% | 108,700 | $1.2M | Reduce -12.2% |
| APD Air Products & Chemicals Inc. | 0.38% | 3,936 | $1.2M | Reduce -5.0% |
| COP Conocophillips | 0.38% | 11,021 | $1.2M | Reduce -9.2% |
| FFA First Trust Enhan Eqty Inc. | 0.38% | 57,042 | $1.2M | No change |
| JEPI JPMorgan Equity Premium Inco | 0.37% | 19,014 | $1.1M | Add +9.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.37% | 19,403 | $1.1M | Add +6.9% |
| EMR Emerson Electric Co. | 0.35% | 9,812 | $1.1M | No change |
| WM Waste Management Inc. | 0.35% | 5,162 | $1.1M | No change |
| CMCSA Comcast Corp. Class A | 0.34% | 24,688 | $1.0M | Reduce -1.8% |
| ELV Elevance Health Inc. | 0.34% | 1,967 | $1.0M | Reduce -7.9% |
| DHI D.R. Horton Inc. | 0.33% | 5,315 | $1.0M | Reduce -11.3% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.32% | 33,014 | $987K | Add +0.7% |
| PSX Phillips 66 | 0.32% | 7,483 | $984K | No change |
| NOG Northern Oil and Gas Inc. | 0.32% | 27,460 | $972K | Add +11.3% |
| VZ Verizon Communications Inc. | 0.32% | 21,403 | $961K | Reduce -1.1% |
| HON Honeywell International Inc. | 0.31% | 4,621 | $955K | Reduce -0.1% |
| CSX CSX Corp. | 0.31% | 27,574 | $952K | No change |
| ADP Automatic Data Processing | 0.30% | 3,285 | $909K | No change |
| VIGI Vanguard Int Div App Indx FD | 0.30% | 10,243 | $904K | Reduce -6.8% |
| TSM Taiwan Semiconductor-SP ADR | 0.30% | 5,200 | $903K | No change |
| ADM Archer-Daniels-Midland Co. | 0.29% | 14,807 | $885K | Reduce -6.7% |
| AMGN Amgen Inc. | 0.29% | 2,722 | $877K | Add +0.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.28% | 21,664 | $860K | Add +0.0% |
| COR Cencora Inc. | 0.28% | 3,798 | $855K | New |
| HBAN Huntington Bancshares Inc. | 0.28% | 57,771 | $849K | Reduce -0.3% |
| IAT iShares US Regional Banks Et | 0.28% | 17,850 | $849K | No change |
| JCI Johnson Controls Internation | 0.28% | 10,884 | $845K | Add +2.5% |
| MSI Motorola Solutions Inc. | 0.27% | 1,861 | $837K | Reduce -8.9% |
| GE General Electric filed as GE AEROSPACE | 0.27% | 4,422 | $834K | Reduce -2.1% |
| FANG Diamondback Energy Inc. | 0.27% | 4,830 | $833K | Add +1.8% |
| VTRS Viatris Inc. | 0.27% | 70,658 | $820K | Reduce -3.7% |
| AMH American Homes 4 Rent- A | 0.26% | 20,913 | $803K | Reduce -7.8% |
| DWLD Davis Select Worldwide ETF | 0.26% | 20,570 | $780K | Add +4.6% |
Portfolio Sells Q2 2024 → Q3 2024
| VOO Vanguard S&P 500 ETF | Reduce -49.0% | 0.89% | −0.83 |
| MSFT Microsoft Corp. | Reduce -2.7% | 5.54% | −0.79 |
| INTC Intel Corp. | Reduce -62.9% | 0.19% | −0.52 |
| AAPL Apple Inc. | Reduce -5.5% | 5.96% | −0.31 |
| LLY Eli Lilly & Co. | Reduce -4.4% | 2.91% | −0.30 |
| AGG iShares Core U.S. Aggregate | Reduce -41.8% | 0.42% | −0.29 |
| CENCORA INC | Sold out | 0.00% | −0.28 |
| NVDA Nvidia Corp. | Reduce -19.3% | 0.83% | −0.26 |
| SNOW Snowflake Inc. | Sold out | 0.00% | −0.18 |
| VLO Valero Energy Corp. | Reduce -2.0% | 0.87% | −0.16 |
| MRK Merck & Co. Inc. | Reduce -0.4% | 1.02% | −0.15 |
| DG Dollar General Corp. | Reduce -4.7% | 0.22% | −0.14 |
| USMV iShares MSCI USA Min Vol Fac | Sold out | 0.00% | −0.12 |
| CVX Chevron Corp. | Reduce -2.2% | 1.23% | −0.12 |
| CRGY Crescent Energy Inc. Class A | Reduce -12.2% | 0.39% | −0.12 |
| QCOM Qualcomm Inc. | Reduce -1.3% | 0.41% | −0.10 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -52.9% | 0.08% | −0.09 |
| GOOG Alphabet Inc. Class C | Reduce -0.6% | 0.49% | −0.09 |
| KLAC KLA Corp. | Reduce -1.8% | 0.56% | −0.08 |
| COP Conocophillips | Reduce -9.2% | 0.38% | −0.08 |
| TM Toyota Motor Corp. -Spon ADR | Sold out | 0.00% | −0.07 |
| XHB SS SPDR S&P Homebldrs ETF | Sold out | 0.00% | −0.07 |
| META Meta Platforms Inc. Class A | Sold out | 0.00% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -4.4% | 0.43% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -24.4% | 0.20% | −0.06 |
| UPS United Parcel Service Class B | Reduce -10.9% | 0.42% | −0.06 |
| P Everpure Inc. Class A | Reduce -1.8% | 0.18% | −0.06 |
| ADI Analog Devices Inc. | Reduce -3.3% | 0.86% | −0.05 |
| ETN Eaton Corp. PLC | Reduce -6.7% | 1.04% | −0.05 |
| MRO Marathon Oil Corp. | Reduce -0.9% | 0.49% | −0.04 |
| ELV Elevance Health Inc. | Reduce -7.9% | 0.34% | −0.04 |
| MPC Marathon Petroleum Corp. | Reduce -1.0% | 0.52% | −0.04 |
| FCX Freeport-McMoran Inc. | Reduce -2.0% | 0.53% | −0.04 |
| PEP Pepsico Inc. | Reduce -6.8% | 0.66% | −0.04 |
| OXY Occidental Petroleum Corp. | Reduce -11.8% | 0.10% | −0.04 |
| BA The Boeing Co. | Reduce -5.9% | 0.12% | −0.04 |
| XOM Exxon Mobil Corp. | Reduce -5.5% | 0.83% | −0.04 |
| ADM Archer-Daniels-Midland Co. | Reduce -6.7% | 0.29% | −0.04 |
| MU Micron Technology Inc. | Reduce -1.5% | 0.11% | −0.04 |
| LRCX Lam Research Corp. | Reduce -1.6% | 0.07% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -10.5% | 0.25% | −0.02 |
| AMH American Homes 4 Rent- A | Reduce -7.8% | 0.26% | −0.02 |
| WFG West Fraser Timber Co. Ltd. | Reduce -31.9% | 0.11% | −0.02 |
| HON Honeywell International Inc. | Reduce -0.1% | 0.31% | −0.02 |
| YUM Yum! Brands Inc. | Reduce -15.3% | 0.14% | −0.02 |
| LIN Linde PLC | Reduce -15.3% | 0.14% | −0.01 |
| AVGO Broadcom Inc. | Reduce -2.2% | 0.45% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -9.0% | 0.45% | −0.01 |
| VXUS Vanguard Total Intl Stock | Reduce -13.8% | 0.08% | −0.01 |
| SCHD Schwab US DVD Equity ETF | Reduce -17.7% | 0.07% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| CCJ Cameco Corp. | Add +280.4% | 0.48% | +0.34 |
| COR Cencora Inc. | New | 0.28% | +0.28 |
| WMT Walmart Inc. | Add +0.4% | 2.13% | +0.25 |
| T AT&T Inc. | Add +1.4% | 0.73% | +0.10 |
| JCPB JPMorgan Core Plus Bond ETF | Add +23.5% | 0.50% | +0.10 |
| RSP Invesco S&P 500 Equal Weight | New | 0.10% | +0.10 |
| KR Kroger Co. | Add +0.0% | 1.21% | +0.09 |
| GEV GE Vernova Inc. | New | 0.09% | +0.09 |
| ITB iShares U.S. Home Constructi | New | 0.08% | +0.08 |
| SBUX Starbucks Corp. | New | 0.08% | +0.08 |
| ITA iShares U.S. Aerospace & Def | New | 0.07% | +0.07 |
| JSCP JPMorgan Short Duration Core | Add +9.3% | 0.84% | +0.07 |
| PPL PPL Corp. | New | 0.07% | +0.07 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.07% | +0.07 |
| PM Philip Morris International | Add +0.0% | 0.48% | +0.07 |
| IJR iShares Core S&P Small-Cap E | New | 0.07% | +0.07 |
| RMT Royce Micro-Cap Trust Inc. | New | 0.06% | +0.06 |
| VALE Vale SA-SP ADR | New | 0.06% | +0.06 |
| AVUV Avantis US Small Cap Value | Add +0.2% | 0.88% | +0.05 |
| BDJ BlackRock Enhanced Eqty DVD | New | 0.05% | +0.05 |
| JEPI JPMorgan Equity Premium Inco | Add +9.7% | 0.37% | +0.04 |
| COWZ Pacer US Cash Cows 100 ETF | Add +6.9% | 0.37% | +0.04 |
| XEL Xcel Energy Inc. | Add +0.5% | 0.24% | +0.04 |
| JCI Johnson Controls Internation | Add +2.5% | 0.28% | +0.04 |
| ABT Abbott Laboratories | Add +0.0% | 0.58% | +0.04 |
| MMU Western Asset Managed Munici | New | 0.04% | +0.04 |
| ERC Allspring Multi-Sector Inc. | New | 0.04% | +0.04 |
| DWLD Davis Select Worldwide ETF | Add +4.6% | 0.26% | +0.03 |
| VCLT Vanguard Long-Term Corp. Bond | Add +20.7% | 0.15% | +0.03 |
| REGL Prshrs S&P Mid 400 DVD Arist | Add +4.7% | 0.18% | +0.02 |
| NEM Newmont Corp. | Add +8.0% | 0.10% | +0.02 |
| CLX Clorox Company | Add +0.2% | 0.11% | +0.02 |
| LOW Lowe's Cos Inc. | Add +0.1% | 0.09% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +19.1% | 0.11% | +0.01 |
| MO Altria Group Inc. | Add +0.2% | 0.16% | +0.01 |
| D Dominion Energy Inc. | Add +0.9% | 0.08% | +0.01 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +1.9% | 0.10% | +0.01 |
| SAFETY SHOT INC | New | 0.01% | +0.01 |
| NOG Northern Oil and Gas Inc. | Add +11.3% | 0.32% | +0.00 |
| AMGN Amgen Inc. | Add +0.0% | 0.29% | +0.00 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +0.7% | 0.32% | +0.00 |
| VTS Vitesse Energy Inc. | Add +0.1% | 0.16% | −0.00 |
| BAC Bank of America Corp. | Add +0.0% | 0.28% | −0.01 |
| MCHP Microchip Technology Inc. | Add +0.1% | 0.09% | −0.02 |
| FANG Diamondback Energy Inc. | Add +1.8% | 0.27% | −0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |