Heritage Wealth Management, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 5, 2025), Heritage Wealth Management, Inc. reported 224 stock positions worth $300.8 million. Its top holding was Procter & Gamble (PG) at 6.4% of the portfolio, followed by Apple (AAPL, 6.4%) and Microsoft (MSFT, 5.4%). Compared with Q3 2024, it opened 12 new positions, sold out of 17, added to 46 and reduced 82. The biggest buy was Conocophillips (COP, shares +135%) and the biggest sale an exit from Marathon Oil (MRO).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $300.8M (Q4 2024)
- SEC Filing
- 0001944755-25-000001 ↗ filed Feb 5, 2025
Holdings Value
Holdings 224 stocks · $300.8M
| PG The Procter & Gamble Co. | 6.44% | 115,558 | $19.4M | Reduce -1.3% |
| AAPL Apple Inc. | 6.37% | 76,562 | $19.2M | Reduce -1.9% |
| MSFT Microsoft Corp. | 5.42% | 38,667 | $16.3M | Reduce -1.6% |
| USB US Bancorp | 4.63% | 290,860 | $13.9M | Reduce -1.8% |
| JPM JPMorgan Chase & Co. | 2.69% | 33,741 | $8.1M | Reduce -0.5% |
| LLY Eli Lilly & Co. | 2.53% | 9,862 | $7.6M | Reduce -1.5% |
| WMT Walmart Inc. | 2.39% | 79,449 | $7.2M | Reduce -1.2% |
| CINF Cincinnati Financial Corp. | 1.55% | 32,544 | $4.7M | Reduce -0.4% |
| ABBV Abbvie Inc. | 1.43% | 24,126 | $4.3M | Reduce -0.6% |
| JNJ Johnson & Johnson | 1.41% | 29,370 | $4.2M | Reduce -5.3% |
| KR Kroger Co. | 1.31% | 64,326 | $3.9M | Reduce -0.3% |
| ALL Allstate Corp. | 1.26% | 19,700 | $3.8M | Reduce -2.1% |
| CB Chubb Ltd. | 1.25% | 13,566 | $3.7M | Reduce -1.0% |
| CVX Chevron Corp. | 1.21% | 25,216 | $3.7M | Reduce -0.7% |
| CSCO Cisco Systems Inc. | 1.20% | 60,840 | $3.6M | Reduce -0.3% |
| ETN Eaton Corp. PLC | 1.04% | 9,424 | $3.1M | Reduce -1.8% |
| MCD McDonald's Corp. | 1.03% | 10,725 | $3.1M | Reduce -0.1% |
| VOO Vanguard S&P 500 ETF | 0.95% | 5,315 | $2.9M | Add +3.4% |
| NVDA Nvidia Corp. | 0.92% | 20,643 | $2.8M | Reduce -1.1% |
| MRK Merck & Co. Inc. | 0.91% | 27,375 | $2.7M | Reduce -0.0% |
| AVUV Avantis US Small Cap Value | 0.90% | 28,087 | $2.7M | Add +0.5% |
| CAT Caterpillar Inc. | 0.85% | 7,075 | $2.6M | Reduce -1.0% |
| COP Conocophillips | 0.85% | 25,861 | $2.6M | Add +134.7% |
| JSCP JPMorgan Short Duration Core | 0.83% | 53,475 | $2.5M | Reduce -1.2% |
| ADI Analog Devices Inc. | 0.80% | 11,339 | $2.4M | Reduce -0.3% |
| ORCL Oracle Corp. | 0.80% | 14,411 | $2.4M | Reduce -1.7% |
| VLO Valero Energy Corp. | 0.78% | 19,252 | $2.4M | Reduce -2.0% |
| XOM Exxon Mobil Corp. | 0.77% | 21,564 | $2.3M | Reduce -0.3% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.77% | 79,620 | $2.3M | Add +7.0% |
| T AT&T Inc. | 0.77% | 101,115 | $2.3M | Add +0.0% |
| DE Deere & Co. | 0.75% | 5,322 | $2.3M | Reduce -0.2% |
| CTAS Cintas Corp. | 0.68% | 11,162 | $2.0M | Reduce -0.4% |
| DUK Duke Energy Corp. | 0.64% | 17,839 | $1.9M | Reduce -0.4% |
| GOOGL Alphabet Inc. Class A | 0.62% | 9,850 | $1.9M | Add +4.8% |
| AVGO Broadcom Inc. | 0.62% | 8,013 | $1.9M | Add +1.0% |
| KO The Coca-Cola Co. | 0.61% | 29,392 | $1.8M | Reduce -1.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.61% | 8,312 | $1.8M | Add +0.0% |
| PEP Pepsico Inc. | 0.59% | 11,724 | $1.8M | Reduce -1.3% |
| ABT Abbott Laboratories | 0.58% | 15,412 | $1.7M | No change |
| GOOG Alphabet Inc. Class C | 0.57% | 8,979 | $1.7M | Add +0.2% |
| CRGY Crescent Energy Inc. Class A | 0.54% | 111,475 | $1.6M | Add +2.5% |
| JCPB JPMorgan Core Plus Bond ETF | 0.53% | 34,448 | $1.6M | Add +8.6% |
| COST Costco Wholesale Corp. | 0.53% | 1,732 | $1.6M | No change |
| CCJ Cameco Corp. | 0.53% | 30,875 | $1.6M | Add +0.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.53% | 3,494 | $1.6M | Reduce -0.5% |
| AMZN Amazon.com Inc. | 0.53% | 7,207 | $1.6M | Add +1.6% |
| UNP Union Pacific Corp. | 0.52% | 6,901 | $1.6M | Reduce -2.1% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.52% | 53,000 | $1.6M | No change |
| HD Home Depot Inc. | 0.49% | 3,826 | $1.5M | Reduce -1.3% |
| PM Philip Morris International | 0.49% | 12,173 | $1.5M | Add +0.0% |
| HPQ HP Inc. | 0.48% | 44,643 | $1.5M | Reduce -0.2% |
| PNC PNC Financial Services Group | 0.47% | 7,404 | $1.4M | Reduce -0.1% |
| AGG iShares Core U.S. Aggregate | 0.47% | 14,656 | $1.4M | Add +17.1% |
| EHC Encompass Health Corp. | 0.46% | 15,037 | $1.4M | Reduce -0.4% |
| KLAC KLA Corp. | 0.46% | 2,183 | $1.4M | Reduce -1.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.45% | 5,167 | $1.4M | Add +0.4% |
| MPC Marathon Petroleum Corp. | 0.45% | 9,780 | $1.4M | Reduce -0.3% |
| NEE Nextera Energy Inc. | 0.45% | 18,955 | $1.4M | Reduce -0.4% |
| RTX RTX Corp. | 0.43% | 11,136 | $1.3M | No change |
| SYK Stryker Corp. | 0.43% | 3,568 | $1.3M | No change |
| JEPI JPMorgan Equity Premium Inco | 0.42% | 21,993 | $1.3M | Add +15.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.41% | 5,189 | $1.2M | Add +2.6% |
| FCX Freeport-McMoran Inc. | 0.41% | 32,172 | $1.2M | Reduce -0.3% |
| EMR Emerson Electric Co. | 0.40% | 9,812 | $1.2M | No change |
| UNH Unitedhealth Group Inc. | 0.40% | 2,358 | $1.2M | Reduce -1.3% |
| FFA First Trust Enhan Eqty Inc. | 0.39% | 57,042 | $1.2M | No change |
| MDLZ Mondelez International Inc. Class A | 0.39% | 19,759 | $1.2M | Reduce -1.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.38% | 20,501 | $1.2M | Add +5.7% |
| APD Air Products & Chemicals Inc. | 0.38% | 3,926 | $1.1M | Reduce -0.3% |
| QCOM Qualcomm Inc. | 0.38% | 7,342 | $1.1M | Reduce -0.5% |
| UPS United Parcel Service Class B | 0.37% | 8,916 | $1.1M | Reduce -5.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.36% | 35,219 | $1.1M | Add +6.7% |
| HON Honeywell International Inc. | 0.35% | 4,621 | $1.0M | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.35% | 5,275 | $1.0M | Add +1.4% |
| WM Waste Management Inc. | 0.35% | 5,162 | $1.0M | No change |
| AMD Advanced Micro Devices | 0.35% | 8,604 | $1.0M | Add +1.6% |
| NOG Northern Oil and Gas Inc. | 0.34% | 27,535 | $1.0M | Add +0.3% |
| BA The Boeing Co. | 0.33% | 5,592 | $990K | Add +127.4% |
| ADP Automatic Data Processing | 0.32% | 3,285 | $962K | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.32% | 3,282 | $951K | Add +23.8% |
| RSP Invesco S&P 500 Equal Weight | 0.32% | 5,410 | $948K | Add +233.5% |
| HBAN Huntington Bancshares Inc. | 0.31% | 57,571 | $937K | Reduce -0.3% |
| CMCSA Comcast Corp. Class A | 0.30% | 24,189 | $908K | Reduce -2.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 20,557 | $903K | Reduce -5.1% |
| IAT iShares US Regional Banks Et | 0.30% | 17,850 | $899K | No change |
| PFE Pfizer Inc. | 0.30% | 33,546 | $890K | Reduce -28.4% |
| CSX CSX Corp. | 0.30% | 27,574 | $890K | No change |
| VTRS Viatris Inc. | 0.29% | 70,658 | $880K | No change |
| JCI Johnson Controls Internation | 0.29% | 10,884 | $859K | No change |
| VZ Verizon Communications Inc. | 0.28% | 21,290 | $851K | Reduce -0.5% |
| PSX Phillips 66 | 0.28% | 7,453 | $849K | Reduce -0.4% |
| COR Cencora Inc. | 0.28% | 3,773 | $848K | Reduce -0.7% |
| V Visa Inc. Class A | 0.28% | 2,665 | $842K | No change |
| JAVA JPMorgan Active Value ETF | 0.28% | 13,233 | $838K | New |
| MSI Motorola Solutions Inc. | 0.28% | 1,796 | $830K | Reduce -3.5% |
| WCC Wesco International Inc. | 0.27% | 4,505 | $815K | No change |
| G Genpact Ltd. | 0.27% | 18,955 | $814K | No change |
| CRM Salesforce Inc. | 0.26% | 2,373 | $793K | Reduce -2.1% |
| VIGI Vanguard Int Div App Indx FD | 0.26% | 9,893 | $791K | Reduce -3.4% |
| DWLD Davis Select Worldwide ETF | 0.26% | 21,420 | $778K | Add +4.1% |
Portfolio Sells Q3 2024 → Q4 2024
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.49 |
| LLY Eli Lilly & Co. | Reduce -1.5% | 2.53% | −0.38 |
| JNJ Johnson & Johnson | Reduce -5.3% | 1.41% | −0.24 |
| DRLL Strive US Energy ETF | Sold out | 0.00% | −0.23 |
| PG The Procter & Gamble Co. | Reduce -1.3% | 6.44% | −0.21 |
| PFE Pfizer Inc. | Reduce -28.4% | 0.30% | −0.15 |
| ABBV Abbvie Inc. | Reduce -0.6% | 1.43% | −0.15 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.13 |
| MSFT Microsoft Corp. | Reduce -1.6% | 5.42% | −0.12 |
| FCX Freeport-McMoran Inc. | Reduce -0.3% | 0.41% | −0.12 |
| ELV Elevance Health Inc. | Reduce -10.5% | 0.22% | −0.12 |
| MRK Merck & Co. Inc. | Reduce -0.0% | 0.91% | −0.11 |
| KLAC KLA Corp. | Reduce -1.8% | 0.46% | −0.11 |
| ADM Archer-Daniels-Midland Co. | Reduce -21.7% | 0.19% | −0.10 |
| KO The Coca-Cola Co. | Reduce -1.0% | 0.61% | −0.09 |
| DG Dollar General Corp. | Reduce -35.1% | 0.13% | −0.09 |
| MDLZ Mondelez International Inc. Class A | Reduce -1.0% | 0.39% | −0.09 |
| B Barrick Gold Corp. | Sold out | 0.00% | −0.09 |
| VLO Valero Energy Corp. | Reduce -2.0% | 0.78% | −0.09 |
| VXUS Vanguard Total Intl Stock | Sold out | 0.00% | −0.08 |
| CTAS Cintas Corp. | Reduce -0.4% | 0.68% | −0.08 |
| NEE Nextera Energy Inc. | Reduce -0.4% | 0.45% | −0.08 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.07 |
| MKC McCormick & Co.-Non VTG SHRS | Sold out | 0.00% | −0.07 |
| MPC Marathon Petroleum Corp. | Reduce -0.3% | 0.45% | −0.07 |
| DFAX Dimensional World Ex US Core | Sold out | 0.00% | −0.07 |
| PEP Pepsico Inc. | Reduce -1.3% | 0.59% | −0.07 |
| XEXGX Eaton Vance Tax-Managed Glob | Sold out | 0.00% | −0.07 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Sold out | 0.00% | −0.07 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.07 |
| CAT Caterpillar Inc. | Reduce -1.0% | 0.85% | −0.06 |
| UNH Unitedhealth Group Inc. | Reduce -1.3% | 0.40% | −0.06 |
| RMT Royce Micro-Cap Trust Inc. | Sold out | 0.00% | −0.06 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 0.77% | −0.06 |
| ADI Analog Devices Inc. | Reduce -0.3% | 0.80% | −0.06 |
| VALE Vale SA-SP ADR | Sold out | 0.00% | −0.06 |
| INTC Intel Corp. | Reduce -17.3% | 0.14% | −0.05 |
| BDJ BlackRock Enhanced Eqty DVD | Sold out | 0.00% | −0.05 |
| CB Chubb Ltd. | Reduce -1.0% | 1.25% | −0.05 |
| UPS United Parcel Service Class B | Reduce -5.2% | 0.37% | −0.05 |
| UNP Union Pacific Corp. | Reduce -2.1% | 0.52% | −0.05 |
| HPQ HP Inc. | Reduce -0.2% | 0.48% | −0.04 |
| PSX Phillips 66 | Reduce -0.4% | 0.28% | −0.04 |
| GE General Electric | Reduce -4.5% | 0.23% | −0.04 |
| MMU Western Asset Managed Munici | Sold out | 0.00% | −0.04 |
| MCD McDonald's Corp. | Reduce -0.1% | 1.03% | −0.04 |
| DUK Duke Energy Corp. | Reduce -0.4% | 0.64% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -0.5% | 0.38% | −0.04 |
| CMCSA Comcast Corp. Class A | Reduce -2.0% | 0.30% | −0.04 |
| ERC Allspring Multi-Sector Inc. | Sold out | 0.00% | −0.04 |
Portfolio Buys Q3 2024 → Q4 2024
| COP Conocophillips | Add +134.7% | 0.85% | +0.47 |
| JAVA JPMorgan Active Value ETF | New | 0.28% | +0.28 |
| RSP Invesco S&P 500 Equal Weight | Add +233.5% | 0.32% | +0.22 |
| BA The Boeing Co. | Add +127.4% | 0.33% | +0.21 |
| AVGO Broadcom Inc. | Add +1.0% | 0.62% | +0.17 |
| PREF Pri Spe Pre Sec Acti-Usd Inc. | New | 0.16% | +0.16 |
| CRGY Crescent Energy Inc. Class A | Add +2.5% | 0.54% | +0.15 |
| PLTR Palantir Technologies Inc. Class A | New | 0.13% | +0.13 |
| AIRR First Trust Rba American Ind | New | 0.12% | +0.12 |
| GOOGL Alphabet Inc. Class A | Add +4.8% | 0.62% | +0.11 |
| TMSL T.rowe PRC Small-Mid Cap ETF | New | 0.10% | +0.10 |
| AMZN Amazon.com Inc. | Add +1.6% | 0.53% | +0.09 |
| OSCV Opus Small Cap Value ETF | New | 0.08% | +0.08 |
| AXON Axon Enterprise Inc. | New | 0.08% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +0.2% | 0.57% | +0.08 |
| VTI VG Morningstar TS MKT ETF-US | Add +23.8% | 0.32% | +0.07 |
| PTLC Pacer Trendpilot US Large Ca | New | 0.07% | +0.07 |
| TM Toyota Motor Corp. -Spon ADR | New | 0.07% | +0.07 |
| SPLB SS SPDR P Long Term C ETF | New | 0.07% | +0.07 |
| CBRE CBRE Group Inc. Class A | New | 0.07% | +0.07 |
| VDC Vanguard Consumer Staple ETF | New | 0.07% | +0.07 |
| VOO Vanguard S&P 500 ETF | Add +3.4% | 0.95% | +0.06 |
| SCHD Schwab US DVD Equity ETF | Add +86.1% | 0.13% | +0.06 |
| AGG iShares Core U.S. Aggregate | Add +17.1% | 0.47% | +0.06 |
| SMIG Bahl & Gaynor S/M Inc. Growth | Add +7.0% | 0.77% | +0.06 |
| TSM Taiwan Semiconductor-SP ADR | Add +1.4% | 0.35% | +0.05 |
| JEPI JPMorgan Equity Premium Inco | Add +15.7% | 0.42% | +0.05 |
| CCJ Cameco Corp. | Add +0.8% | 0.53% | +0.05 |
| T AT&T Inc. | Add +0.0% | 0.77% | +0.04 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +6.7% | 0.36% | +0.03 |
| JCPB JPMorgan Core Plus Bond ETF | Add +8.6% | 0.53% | +0.03 |
| WFC Wells Fargo & Co. | Add +5.6% | 0.09% | +0.02 |
| AVUV Avantis US Small Cap Value | Add +0.5% | 0.90% | +0.02 |
| NOG Northern Oil and Gas Inc. | Add +0.3% | 0.34% | +0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +2.6% | 0.41% | +0.02 |
| COWZ Pacer US Cash Cows 100 ETF | Add +5.7% | 0.38% | +0.02 |
| MCHP Microchip Technology Inc. | Add +60.1% | 0.11% | +0.01 |
| VCLT Vanguard Long-Term Corp. Bond | Add +16.4% | 0.17% | +0.01 |
| RVT Royce Small-Cap Trust Inc. | Add +2.9% | 0.25% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +1.4% | 0.21% | +0.01 |
| ENB Enbridge Inc. | Add +0.1% | 0.16% | +0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.4% | 0.45% | +0.01 |
| CME Cme Group Inc. | Add +0.1% | 0.11% | +0.01 |
| MO Altria Group Inc. | Add +0.2% | 0.17% | +0.01 |
| MDY State Street SPDR S&P Midcap | Add +6.3% | 0.08% | +0.01 |
| IBM Intl Business Machines Corp. | Add +0.0% | 0.61% | +0.01 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +7.6% | 0.10% | +0.00 |
| DWLD Davis Select Worldwide ETF | Add +4.1% | 0.26% | +0.00 |
| PM Philip Morris International | Add +0.0% | 0.49% | +0.00 |
| CLX Clorox Company | Add +0.3% | 0.12% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |