Heritage Wealth Management, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 26, 2026), Heritage Wealth Management, Inc. reported 258 stock positions worth $359.6 million. Its top holding was Procter & Gamble (PG) at 5.7% of the portfolio, followed by Apple (AAPL, 5.2%) and Microsoft (MSFT, 4.8%). Compared with Q3 2025, it opened 23 new positions, sold out of 13, added to 55 and reduced 115. The biggest buy was Eaton Vance Total Return (EVTR, shares +912%) and the biggest sale Procter & Gamble (PG, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $359.6M (Q4 2025)
- SEC Filing
- 0001944755-26-000001 ↗ filed Jan 26, 2026
Holdings Value
Holdings 258 stocks · $359.6M
| PG The Procter & Gamble Co. | 5.69% | 142,830 | $20.5M | Reduce -5.3% |
| AAPL Apple Inc. | 5.15% | 68,139 | $18.5M | Reduce -4.0% |
| MSFT Microsoft Corp. | 4.80% | 35,655 | $17.2M | Reduce -1.3% |
| USB US Bancorp | 4.12% | 277,617 | $14.8M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 2.72% | 30,392 | $9.8M | Reduce -2.2% |
| LLY Eli Lilly & Co. | 2.50% | 8,370 | $9.0M | Reduce -2.6% |
| WMT Walmart Inc. | 2.25% | 72,501 | $8.1M | Reduce -0.8% |
| JNJ Johnson & Johnson | 1.57% | 27,244 | $5.6M | Reduce -0.5% |
| JCPB JPMorgan Core Plus Bond ETF | 1.51% | 114,608 | $5.4M | Add +50.9% |
| CINF Cincinnati Financial Corp. | 1.48% | 32,527 | $5.3M | Add +0.1% |
| ABBV Abbvie Inc. | 1.41% | 22,140 | $5.1M | Reduce -1.6% |
| CSCO Cisco Systems Inc. | 1.24% | 57,968 | $4.5M | Reduce -1.5% |
| CB Chubb Ltd. | 1.12% | 12,902 | $4.0M | Reduce -0.0% |
| KR Kroger Co. | 1.09% | 62,989 | $3.9M | Reduce -1.3% |
| NVDA Nvidia Corp. | 1.07% | 20,593 | $3.8M | Reduce -2.1% |
| ALL Allstate Corp. | 1.07% | 18,409 | $3.8M | Reduce -0.1% |
| CVX Chevron Corp. | 1.01% | 23,896 | $3.6M | Add +0.3% |
| CAT Caterpillar Inc. | 0.99% | 6,212 | $3.6M | Reduce -1.7% |
| GOOG Alphabet Inc. Class C | 0.96% | 11,025 | $3.5M | Reduce -1.4% |
| EVTR Eaton Vance Total Return | 0.90% | 62,677 | $3.2M | Add +911.6% |
| AVUV Avantis US Small Cap Value | 0.87% | 30,655 | $3.1M | Add +8.8% |
| MCD McDonald's Corp. | 0.85% | 9,998 | $3.1M | Reduce -2.0% |
| MRK Merck & Co. Inc. | 0.84% | 28,689 | $3.0M | Reduce -0.2% |
| GOOGL Alphabet Inc. Class A | 0.84% | 9,642 | $3.0M | Add +0.9% |
| VLO Valero Energy Corp. | 0.81% | 17,934 | $2.9M | Reduce -1.0% |
| ADI Analog Devices Inc. | 0.81% | 10,680 | $2.9M | Reduce -0.3% |
| AVGO Broadcom Inc. | 0.78% | 8,075 | $2.8M | Reduce -1.4% |
| CCJ Cameco Corp. | 0.77% | 30,425 | $2.8M | Reduce -1.1% |
| ORCL Oracle Corp. | 0.73% | 13,424 | $2.6M | Reduce -0.4% |
| BUFB Innovator Ladd Allo Buff ETF | 0.70% | 68,843 | $2.5M | Add +40.5% |
| ETN Eaton Corp. PLC | 0.69% | 7,768 | $2.5M | Reduce -5.9% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.69% | 85,820 | $2.5M | No change |
| VOO Vanguard S&P 500 ETF | 0.69% | 3,928 | $2.5M | Add +3.3% |
| XOM Exxon Mobil Corp. | 0.68% | 20,367 | $2.5M | Reduce -1.4% |
| AGG iShares Core U.S. Aggregate | 0.68% | 24,534 | $2.5M | Add +25.0% |
| DE Deere & Co. | 0.68% | 5,237 | $2.4M | Reduce -0.1% |
| JEPI JPMorgan Equity Premium Inco | 0.67% | 42,081 | $2.4M | Add +5.5% |
| JSCP JPMorgan Short Duration Core | 0.65% | 49,207 | $2.3M | Add +8.2% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.65% | 51,669 | $2.3M | Add +28.9% |
| T AT&T Inc. | 0.65% | 93,634 | $2.3M | Add +0.5% |
| AIRR First Trust Rba American Ind | 0.63% | 22,996 | $2.3M | Add +2.3% |
| AMZN Amazon.com Inc. | 0.62% | 9,597 | $2.2M | Reduce -0.8% |
| CTAS Cintas Corp. | 0.58% | 11,062 | $2.1M | No change |
| CRM Salesforce Inc. | 0.57% | 7,741 | $2.1M | Add +7.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.56% | 33,214 | $2.0M | Add +28.4% |
| RTX RTX Corp. | 0.55% | 10,690 | $2.0M | Reduce -1.1% |
| KO The Coca-Cola Co. | 0.54% | 28,011 | $2.0M | Add +0.6% |
| DUK Duke Energy Corp. | 0.54% | 16,671 | $2.0M | Add +0.0% |
| PM Philip Morris International | 0.54% | 12,169 | $2.0M | Add +0.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.54% | 6,527 | $1.9M | Reduce -2.4% |
| COP Conocophillips | 0.53% | 20,526 | $1.9M | Reduce -1.8% |
| ABT Abbott Laboratories | 0.53% | 15,227 | $1.9M | Reduce -0.1% |
| CGCB Cap Group Core Bond | 0.53% | 71,682 | $1.9M | Add +500.6% |
| JGRO JPMorgan Active Growth ETF | 0.53% | 20,482 | $1.9M | Add +12.6% |
| KLAC KLA Corp. | 0.52% | 1,532 | $1.9M | Reduce -6.0% |
| JAVA JPMorgan Active Value ETF | 0.52% | 25,876 | $1.9M | Reduce -9.4% |
| TMSL T.rowe PRC Small-Mid Cap ETF | 0.49% | 49,054 | $1.8M | Add +31.1% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.48% | 53,000 | $1.7M | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.48% | 5,638 | $1.7M | Add +0.4% |
| RSP Invesco S&P 500 Equal Weight | 0.47% | 8,772 | $1.7M | Add +11.4% |
| AMD Advanced Micro Devices | 0.47% | 7,827 | $1.7M | Reduce -3.2% |
| PEP Pepsico Inc. | 0.45% | 11,389 | $1.6M | Add +17.3% |
| PNC PNC Financial Services Group | 0.43% | 7,405 | $1.5M | Reduce -0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.43% | 3,049 | $1.5M | Reduce -7.4% |
| FCX Freeport-McMoran Inc. | 0.42% | 29,960 | $1.5M | Reduce -0.1% |
| COST Costco Wholesale Corp. | 0.42% | 1,764 | $1.5M | Reduce -0.2% |
| EHC Encompass Health Corp. | 0.42% | 14,206 | $1.5M | Reduce -3.5% |
| DWLD Davis Select Worldwide ETF | 0.41% | 31,649 | $1.5M | Add +18.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.40% | 4,957 | $1.4M | Reduce -4.0% |
| UNP Union Pacific Corp. | 0.40% | 6,205 | $1.4M | Add +0.1% |
| JCI Johnson Controls Internation | 0.38% | 11,545 | $1.4M | Reduce -2.9% |
| MPC Marathon Petroleum Corp. | 0.38% | 8,380 | $1.4M | Reduce -1.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.36% | 37,980 | $1.3M | Add +1.8% |
| SYK Stryker Corp. | 0.36% | 3,671 | $1.3M | Reduce -0.8% |
| HD Home Depot Inc. | 0.36% | 3,735 | $1.3M | Reduce -0.7% |
| EMR Emerson Electric Co. | 0.34% | 9,325 | $1.2M | Reduce -1.6% |
| QCOM Qualcomm Inc. | 0.32% | 6,810 | $1.2M | Reduce -0.1% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.32% | 10,000 | $1.2M | No change |
| WM Waste Management Inc. | 0.32% | 5,162 | $1.1M | No change |
| GE General Electric filed as GE AEROSPACE | 0.31% | 3,639 | $1.1M | Reduce -2.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 20,291 | $1.1M | Reduce -2.4% |
| FFA First Trust Enhan Eqty Inc. | 0.31% | 50,242 | $1.1M | Reduce -1.6% |
| HBAN Huntington Bancshares Inc. | 0.31% | 63,541 | $1.1M | Reduce -0.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.30% | 3,241 | $1.1M | Reduce -6.0% |
| MU Micron Technology Inc. | 0.30% | 3,747 | $1.1M | Reduce -2.9% |
| PSLV Sprott Physical Silver Trust | 0.28% | 43,320 | $1.0M | Add +6.7% |
| MDLZ Mondelez International Inc. Class A | 0.28% | 18,565 | $999K | Reduce -1.9% |
| V Visa Inc. Class A | 0.28% | 2,840 | $996K | Reduce -1.3% |
| NEE Nextera Energy Inc. | 0.28% | 12,320 | $989K | No change |
| IAT iShares US Regional Banks Et | 0.27% | 17,850 | $984K | No change |
| VZ Verizon Communications Inc. | 0.27% | 23,779 | $969K | Add +2.3% |
| CSX CSX Corp. | 0.27% | 26,623 | $965K | Reduce -0.8% |
| VIGI Vanguard Int Div App Indx FD | 0.27% | 10,422 | $953K | Add +5.3% |
| VCLT Vanguard Long-Term Corp. Bond | 0.26% | 12,554 | $952K | Add +30.7% |
| XPO Xpo Inc. | 0.26% | 7,000 | $951K | No change |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.26% | 34,570 | $941K | Add +4.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.26% | 3,587 | $925K | Add +1.6% |
| ET Energy Transfer LP | 0.26% | 55,836 | $921K | New |
| AMGN Amgen Inc. | 0.26% | 2,812 | $920K | Add +0.4% |
| WCC Wesco International Inc. | 0.25% | 3,715 | $909K | Reduce -3.3% |
Portfolio Sells Q3 2025 → Q4 2025
| PG The Procter & Gamble Co. | Reduce -5.3% | 5.69% | −1.11 |
| MSFT Microsoft Corp. | Reduce -1.3% | 4.80% | −0.70 |
| ORCL Oracle Corp. | Reduce -0.4% | 0.73% | −0.39 |
| XOP SS SPDR S&P Og Exp & Prod | Reduce -54.9% | 0.22% | −0.32 |
| ETN Eaton Corp. PLC | Reduce -5.9% | 0.69% | −0.22 |
| KR Kroger Co. | Reduce -1.3% | 1.09% | −0.17 |
| AAPL Apple Inc. | Reduce -4.0% | 5.15% | −0.15 |
| JPM JPMorgan Chase & Co. | Reduce -2.2% | 2.72% | −0.15 |
| EHC Encompass Health Corp. | Reduce -3.5% | 0.42% | −0.13 |
| ABBV Abbvie Inc. | Reduce -1.6% | 1.41% | −0.12 |
| APD Air Products & Chemicals Inc. | Reduce -25.1% | 0.19% | −0.11 |
| MPC Marathon Petroleum Corp. | Reduce -1.2% | 0.38% | −0.10 |
| ALL Allstate Corp. | Reduce -0.1% | 1.07% | −0.10 |
| VLO Valero Energy Corp. | Reduce -1.0% | 0.81% | −0.09 |
| HD Home Depot Inc. | Reduce -0.7% | 0.36% | −0.09 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.09 |
| NVDA Nvidia Corp. | Reduce -2.1% | 1.07% | −0.08 |
| HPQ HP Inc. | Reduce -4.0% | 0.23% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Sold out | 0.00% | −0.08 |
| VUG Vanguard Mrngstar GR ETF-Sui | Sold out | 0.00% | −0.07 |
| AXON Axon Enterprise Inc. | Sold out | 0.00% | −0.07 |
| CARR Carrier Global Corp. | Sold out | 0.00% | −0.07 |
| DFAX Dimensional World Ex US Core | Sold out | 0.00% | −0.07 |
| MDLZ Mondelez International Inc. Class A | Reduce -1.9% | 0.28% | −0.07 |
| ABT Abbott Laboratories | Reduce -0.1% | 0.53% | −0.07 |
| TT Trane Technologies PLC | Sold out | 0.00% | −0.07 |
| ITB iShares U.S. Home Constructi | Sold out | 0.00% | −0.06 |
| ADX Adams Diversified Equity | Sold out | 0.00% | −0.06 |
| JAVA JPMorgan Active Value ETF | Reduce -9.4% | 0.52% | −0.06 |
| RJF Raymond James Financial Inc. | Sold out | 0.00% | −0.06 |
| MCD McDonald's Corp. | Reduce -2.0% | 0.85% | −0.06 |
| DOW Dow Inc. | Sold out | 0.00% | −0.06 |
| SLV iShares Silver Trust | Sold out | 0.00% | −0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -7.4% | 0.43% | −0.06 |
| COST Costco Wholesale Corp. | Reduce -0.2% | 0.42% | −0.06 |
| P Everpure Inc. Class A | Reduce -1.6% | 0.17% | −0.06 |
| S Sentinelone Inc. Class A | Sold out | 0.00% | −0.05 |
| HON Honeywell International Inc. | Reduce -6.4% | 0.24% | −0.05 |
| COP Conocophillips | Reduce -1.8% | 0.53% | −0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -4.0% | 0.40% | −0.05 |
| SYK Stryker Corp. | Reduce -0.8% | 0.36% | −0.04 |
| PFE Pfizer Inc. | Reduce -9.7% | 0.18% | −0.03 |
| ARKK ARK Innovation ETF | Reduce -8.8% | 0.12% | −0.03 |
| VTS Vitesse Energy Inc. | Reduce -7.9% | 0.09% | −0.03 |
| PSX Phillips 66 | Reduce -2.2% | 0.24% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -6.0% | 0.30% | −0.03 |
| GLD SPDR Gold Shares | Reduce -29.1% | 0.09% | −0.03 |
| GNRC Generac Holdings Inc. | Reduce -10.6% | 0.06% | −0.03 |
| SCHD Schwab US DVD Equity ETF | Reduce -19.4% | 0.09% | −0.03 |
| CMCSA Comcast Corp. Class A | Reduce -6.3% | 0.15% | −0.03 |
Portfolio Buys Q3 2025 → Q4 2025
| EVTR Eaton Vance Total Return | Add +911.6% | 0.90% | +0.80 |
| JCPB JPMorgan Core Plus Bond ETF | Add +50.9% | 1.51% | +0.45 |
| CGCB Cap Group Core Bond | Add +500.6% | 0.53% | +0.44 |
| ET Energy Transfer LP | New | 0.26% | +0.26 |
| JBND JPMorgan Active Bond ETF | New | 0.22% | +0.22 |
| THYF T Rowe Price US High Yield | New | 0.21% | +0.21 |
| BUFB Innovator Ladd Allo Buff ETF | Add +40.5% | 0.70% | +0.19 |
| TCAF T Rowe PRC Cap Appreciation | New | 0.18% | +0.18 |
| TBUX T Rowe Price Ultra Short-Ter | New | 0.18% | +0.18 |
| CGNG Cap Group New Geography Eq | New | 0.17% | +0.17 |
| GOOGL Alphabet Inc. Class A | Add +0.9% | 0.84% | +0.16 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +28.9% | 0.65% | +0.14 |
| SCHY Schwab International DVD ETF | New | 0.14% | +0.14 |
| VYMI Vanguard Int High DVD YLD Inc. | New | 0.14% | +0.14 |
| COWZ Pacer US Cash Cows 100 ETF | Add +28.4% | 0.56% | +0.12 |
| CGHM Cap Group Muni High-Income | Add +114.3% | 0.23% | +0.12 |
| CCI Crown Castle Inc. | New | 0.11% | +0.11 |
| FMDE Fidelity Enhanced Mid Cap Co. | New | 0.11% | +0.11 |
| VTIP Vanguard Short-Term Tips | New | 0.11% | +0.11 |
| AGG iShares Core U.S. Aggregate | Add +25.0% | 0.68% | +0.10 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Add +31.1% | 0.49% | +0.10 |
| PSLV Sprott Physical Silver Trust | Add +6.7% | 0.28% | +0.10 |
| WY Weyerhaeuser Co. | New | 0.09% | +0.09 |
| CGUS Cap Group Core Equity | New | 0.08% | +0.08 |
| PVAL Putnam Focused LRG Cap Value | New | 0.08% | +0.08 |
| BND Vanguard Total Bond Market | New | 0.07% | +0.07 |
| CRM Salesforce Inc. | Add +7.9% | 0.57% | +0.07 |
| ADBE Adobe Inc. | New | 0.07% | +0.07 |
| AMAT Applied Materials Inc. | New | 0.07% | +0.07 |
| INTC Intel Corp. | New | 0.06% | +0.06 |
| GLW Corning Inc. | New | 0.06% | +0.06 |
| ROK Rockwell Automation Inc. | New | 0.06% | +0.06 |
| CEG Constellation Energy | New | 0.06% | +0.06 |
| DWLD Davis Select Worldwide ETF | Add +18.4% | 0.41% | +0.06 |
| FTMU Franklin Muncipal Income ETF | New | 0.05% | +0.05 |
| PEP Pepsico Inc. | Add +17.3% | 0.45% | +0.05 |
| QQQ Invesco QQQ Trust Series 1 | Add +34.2% | 0.21% | +0.05 |
| AVUV Avantis US Small Cap Value | Add +8.8% | 0.87% | +0.05 |
| VCLT Vanguard Long-Term Corp. Bond | Add +30.7% | 0.26% | +0.05 |
| RSP Invesco S&P 500 Equal Weight | Add +11.4% | 0.47% | +0.03 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | Add +26.9% | 0.16% | +0.03 |
| JGRO JPMorgan Active Growth ETF | Add +12.6% | 0.53% | +0.03 |
| CRGY Crescent Energy Inc. Class A | New | 0.03% | +0.03 |
| AMGN Amgen Inc. | Add +0.4% | 0.26% | +0.02 |
| PREF Pri Spe Pre Sec Acti-Usd Inc. | Add +22.5% | 0.17% | +0.02 |
| TSM Taiwan Semiconductor-SP ADR | Add +0.4% | 0.48% | +0.02 |
| JSCP JPMorgan Short Duration Core | Add +8.2% | 0.65% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +23.4% | 0.07% | +0.01 |
| IEFA iShares Core MSCI Eafe ETF | Add +14.5% | 0.12% | +0.01 |
| PIPR Piper Sandler Cos | Add +13.5% | 0.13% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |