Heritage Wealth Management, Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 20, 2026), Heritage Wealth Management, Inc. reported 157 stock positions worth $202.0 million. Its top holding was Apple (AAPL) at 8.5% of the portfolio, followed by JPMorgan Chase (JPM, 4.3%) and JPMorgan Core Plus Bond ETF (JCPB, 3.0%). Compared with Q4 2025, it opened 7 new positions, sold out of 108, added to 49 and reduced 59. The biggest buy was JPMorgan Core Plus Bond ETF (JCPB, shares +11%) and the biggest sale an exit from Procter & Gamble (PG).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $202.0M (Q1 2026)
- SEC Filing
- 0001944755-26-000002 ↗ filed Apr 20, 2026
Holdings Value
Holdings 157 stocks · $202.0M
| AAPL Apple Inc. | 8.46% | 67,304 | $17.1M | Reduce -1.2% |
| JPM JPMorgan Chase & Co. | 4.32% | 29,685 | $8.7M | Reduce -2.3% |
| JCPB JPMorgan Core Plus Bond ETF | 2.97% | 127,338 | $6.0M | Add +11.1% |
| ABBV Abbvie Inc. | 2.32% | 21,567 | $4.7M | Reduce -2.6% |
| CSCO Cisco Systems Inc. | 2.20% | 57,303 | $4.4M | Reduce -1.1% |
| VLO Valero Energy Corp. | 2.18% | 17,800 | $4.4M | Reduce -0.8% |
| CB Chubb Ltd. | 2.07% | 12,837 | $4.2M | Reduce -0.5% |
| ALL Allstate Corp. | 1.89% | 18,399 | $3.8M | Reduce -0.1% |
| EVTR Eaton Vance Total Return | 1.86% | 74,035 | $3.8M | Add +18.1% |
| NVDA Nvidia Corp. | 1.80% | 20,838 | $3.6M | Add +1.2% |
| XOM Exxon Mobil Corp. | 1.72% | 20,421 | $3.5M | Add +0.3% |
| MRK Merck & Co. Inc. | 1.71% | 28,639 | $3.4M | Reduce -0.2% |
| AVUV Avantis US Small Cap Value | 1.69% | 30,892 | $3.4M | Add +0.8% |
| CCJ Cameco Corp. | 1.63% | 30,325 | $3.3M | Reduce -0.3% |
| ADI Analog Devices Inc. | 1.62% | 10,303 | $3.3M | Reduce -3.5% |
| GOOG Alphabet Inc. Class C | 1.54% | 10,875 | $3.1M | Reduce -1.4% |
| GOOGL Alphabet Inc. Class A | 1.49% | 10,490 | $3.0M | Add +8.8% |
| ETN Eaton Corp. PLC | 1.37% | 7,763 | $2.8M | Reduce -0.1% |
| T AT&T Inc. | 1.33% | 92,360 | $2.7M | Reduce -1.4% |
| BUFB Innovator Ladd Allo Buff ETF | 1.30% | 73,323 | $2.6M | Add +6.5% |
| COP Conocophillips | 1.30% | 19,891 | $2.6M | Reduce -3.1% |
| AIRR First Trust Rba American Ind | 1.27% | 23,230 | $2.6M | Add +1.0% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 1.25% | 85,820 | $2.5M | No change |
| AVGO Broadcom Inc. | 1.23% | 8,004 | $2.5M | Reduce -0.9% |
| JEPI JPMorgan Equity Premium Inco | 1.23% | 43,667 | $2.5M | Add +3.8% |
| JSCP JPMorgan Short Duration Core | 1.19% | 50,915 | $2.4M | Add +3.5% |
| CGCB Cap Group Core Bond | 1.16% | 89,185 | $2.3M | Add +24.4% |
| DUK Duke Energy Corp. | 1.05% | 16,208 | $2.1M | Reduce -2.8% |
| RSP Invesco S&P 500 Equal Weight | 1.04% | 10,992 | $2.1M | Add +25.3% |
| COWZ Pacer US Cash Cows 100 ETF | 1.03% | 33,177 | $2.1M | Reduce -0.1% |
| AMZN Amazon.com Inc. | 1.03% | 9,947 | $2.1M | Add +3.6% |
| RTX RTX Corp. | 1.02% | 10,700 | $2.1M | Add +0.1% |
| ORCL Oracle Corp. | 1.00% | 13,668 | $2.0M | Add +1.8% |
| TMSL T.rowe PRC Small-Mid Cap ETF | 0.96% | 53,141 | $1.9M | Add +8.3% |
| JAVA JPMorgan Active Value ETF | 0.91% | 25,705 | $1.8M | Reduce -0.7% |
| MPC Marathon Petroleum Corp. | 0.90% | 7,404 | $1.8M | Reduce -11.7% |
| JGRO JPMorgan Active Growth ETF | 0.88% | 21,078 | $1.8M | Add +2.9% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.87% | 53,000 | $1.8M | No change |
| COST Costco Wholesale Corp. | 0.86% | 1,749 | $1.7M | Reduce -0.8% |
| FCX Freeport-McMoran Inc. | 0.86% | 29,510 | $1.7M | Reduce -1.5% |
| AMD Advanced Micro Devices | 0.77% | 7,687 | $1.6M | Reduce -1.8% |
| ABT Abbott Laboratories | 0.75% | 14,728 | $1.5M | Reduce -3.3% |
| JCI Johnson Controls Internation | 0.74% | 11,465 | $1.5M | Reduce -0.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.72% | 3,029 | $1.5M | Reduce -0.7% |
| DWLD Davis Select Worldwide ETF | 0.70% | 32,272 | $1.4M | Add +2.0% |
| EHC Encompass Health Corp. | 0.67% | 14,086 | $1.4M | Reduce -0.8% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.65% | 38,884 | $1.3M | Add +2.4% |
| PSLV Sprott Physical Silver Trust | 0.62% | 51,540 | $1.3M | Add +19.0% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.59% | 10,000 | $1.2M | No change |
| WM Waste Management Inc. | 0.59% | 5,162 | $1.2M | No change |
| VZ Verizon Communications Inc. | 0.58% | 23,350 | $1.2M | Reduce -1.8% |
| XOP SS SPDR S&P Og Exp & Prod | 0.57% | 6,315 | $1.1M | No change |
| NEE Nextera Energy Inc. | 0.57% | 12,320 | $1.1M | No change |
| AMGN Amgen Inc. | 0.54% | 3,103 | $1.1M | Add +10.3% |
| ET Energy Transfer LP | 0.53% | 55,876 | $1.1M | Add +0.1% |
| CGHM Cap Group Muni High-Income | 0.52% | 41,842 | $1.1M | Add +29.1% |
| JBND JPMorgan Active Bond ETF | 0.51% | 19,201 | $1.0M | Add +30.1% |
| CRM Salesforce Inc. | 0.51% | 5,516 | $1.0M | Reduce -28.7% |
| WCC Wesco International Inc. | 0.50% | 3,675 | $1.0M | Reduce -1.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.49% | 20,295 | $989K | Add +0.0% |
| NVS Novartis AG-Sponsored ADR | 0.46% | 6,052 | $924K | Add +0.1% |
| VCLT Vanguard Long-Term Corp. Bond | 0.43% | 11,656 | $871K | Reduce -7.2% |
| V Visa Inc. Class A | 0.42% | 2,840 | $858K | No change |
| META Meta Platforms Inc. Class A | 0.42% | 1,480 | $847K | Add +304.4% |
| COR Cencora Inc. | 0.41% | 2,651 | $833K | Reduce -0.8% |
| THYF T Rowe Price US High Yield | 0.41% | 16,317 | $832K | Add +14.3% |
| XEL Xcel Energy Inc. | 0.41% | 10,466 | $831K | Reduce -4.2% |
| TCAF T Rowe PRC Cap Appreciation | 0.40% | 22,801 | $811K | Add +31.3% |
| GEV GE Vernova Inc. | 0.39% | 891 | $778K | Reduce -2.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.38% | 1,327 | $766K | Add +7.0% |
| APD Air Products & Chemicals Inc. | 0.35% | 2,468 | $717K | Reduce -10.5% |
| TBUX T Rowe Price Ultra Short-Ter | 0.35% | 14,365 | $715K | Add +8.8% |
| G Genpact Ltd. | 0.35% | 18,955 | $706K | No change |
| EQIX Equinix Inc. | 0.35% | 715 | $701K | No change |
| CGNG Cap Group New Geography Eq filed as CAPITAL GROUP NEW GEOGRAPHY | 0.35% | 22,158 | $700K | Add +12.8% |
| ADM Archer-Daniels-Midland Co. | 0.35% | 9,607 | $698K | Reduce -1.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.34% | 1,053 | $685K | Add +0.1% |
| TRV The Travelers Cos Inc. | 0.34% | 2,330 | $680K | No change |
| ADP Automatic Data Processing | 0.33% | 3,293 | $669K | Reduce -1.4% |
| ENB Enbridge Inc. | 0.32% | 11,893 | $644K | Reduce -3.1% |
| NOBL Proshares S&P 500 Dividend A | 0.31% | 5,974 | $633K | Reduce -1.6% |
| AMT American Tower Corp. | 0.30% | 3,555 | $614K | Add +9.2% |
| ICE Intercontinental Exchange Inc. | 0.30% | 3,880 | $610K | No change |
| CAH Cardinal Health Inc. | 0.30% | 2,850 | $602K | No change |
| JMEE JPM Sma & Mid Cap En Eq Et-U filed as J P MORGAN EXCHANGE TRADED F | 0.30% | 9,011 | $602K | Add +2.4% |
| DHI D.R. Horton Inc. | 0.29% | 4,330 | $594K | No change |
| HPQ HP Inc. | 0.29% | 30,385 | $584K | Reduce -17.8% |
| GL Globe Life Inc. | 0.29% | 4,162 | $579K | No change |
| AEP American Electric Power | 0.28% | 4,260 | $558K | Add +12.1% |
| PREF Pri Spe Pre Sec Acti-Usd Inc. | 0.27% | 28,768 | $541K | Reduce -9.3% |
| REGL Prshrs S&P Mid 400 DVD Arist | 0.27% | 6,226 | $538K | Reduce -0.9% |
| AFL Aflac Inc. | 0.26% | 4,858 | $533K | Reduce -1.0% |
| P Everpure Inc. Class A | 0.26% | 8,950 | $528K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.26% | 3,600 | $527K | Add +20.8% |
| NOW ServiceNow Inc. | 0.26% | 4,980 | $521K | New |
| MO Altria Group Inc. | 0.26% | 7,878 | $520K | Reduce -5.2% |
| CMCSA Comcast Corp. Class A | 0.25% | 17,914 | $514K | Add +0.0% |
| AWK American Water Works Co. Inc. | 0.25% | 3,750 | $510K | No change |
| CCI Crown Castle Inc. | 0.25% | 6,145 | $500K | Add +33.6% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.23% | 5,135 | $471K | No change |
Portfolio Sells Q4 2025 → Q1 2026
| PG The Procter & Gamble Co. | Sold out | 0.00% | −5.69 |
| MSFT Microsoft Corp. | Sold out | 0.00% | −4.80 |
| USB US Bancorp | Sold out | 0.00% | −4.12 |
| LLY Eli Lilly & Co. | Sold out | 0.00% | −2.50 |
| WMT Walmart Inc. | Sold out | 0.00% | −2.25 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −1.57 |
| CINF Cincinnati Financial Corp. | Sold out | 0.00% | −1.48 |
| KR Kroger Co. | Sold out | 0.00% | −1.09 |
| CVX Chevron Corp. | Sold out | 0.00% | −1.01 |
| CAT Caterpillar Inc. | Sold out | 0.00% | −0.99 |
| MCD McDonald's Corp. | Sold out | 0.00% | −0.85 |
| VOO Vanguard S&P 500 ETF | Sold out | 0.00% | −0.69 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.68 |
| DE Deere & Co. | Sold out | 0.00% | −0.68 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Sold out | 0.00% | −0.65 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.58 |
| KO The Coca-Cola Co. | Sold out | 0.00% | −0.54 |
| PM Philip Morris International | Sold out | 0.00% | −0.54 |
| IBM Intl Business Machines Corp. | Sold out | 0.00% | −0.54 |
| KLAC KLA Corp. | Sold out | 0.00% | −0.52 |
| TSM Taiwan Semiconductor-SP ADR | Sold out | 0.00% | −0.48 |
| PEP Pepsico Inc. | Sold out | 0.00% | −0.45 |
| PNC PNC Financial Services Group | Sold out | 0.00% | −0.43 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Sold out | 0.00% | −0.40 |
| UNP Union Pacific Corp. | Sold out | 0.00% | −0.40 |
| SYK Stryker Corp. | Sold out | 0.00% | −0.36 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.36 |
| EMR Emerson Electric Co. | Sold out | 0.00% | −0.34 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.32 |
| GE General Electric | Sold out | 0.00% | −0.31 |
| FFA First Trust Enhan Eqty Inc. | Sold out | 0.00% | −0.31 |
| HBAN Huntington Bancshares Inc. | Sold out | 0.00% | −0.31 |
| VTI VG Morningstar TS MKT ETF-US | Sold out | 0.00% | −0.30 |
| MU Micron Technology Inc. | Sold out | 0.00% | −0.30 |
| MDLZ Mondelez International Inc. Class A | Sold out | 0.00% | −0.28 |
| IAT iShares US Regional Banks Et | Sold out | 0.00% | −0.27 |
| CSX CSX Corp. | Sold out | 0.00% | −0.27 |
| VIGI Vanguard Int Div App Indx FD | Sold out | 0.00% | −0.27 |
| XPO Xpo Inc. | Sold out | 0.00% | −0.26 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Sold out | 0.00% | −0.26 |
| VB Vanguard Most SM-Cap ETF-Usd | Sold out | 0.00% | −0.26 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.24 |
| PSX Phillips 66 | Sold out | 0.00% | −0.24 |
| AZN Astrazeneca PLC-Spons ADR | Sold out | 0.00% | −0.23 |
| NSC Norfolk Southern Corp. | Sold out | 0.00% | −0.21 |
| SCHW Schwab (charles) Corp. | Sold out | 0.00% | −0.20 |
| FITB Fifth Third Bancorp | Sold out | 0.00% | −0.20 |
| MSI Motorola Solutions Inc. | Sold out | 0.00% | −0.18 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.18 |
| SRE Sempra | Sold out | 0.00% | −0.17 |
Portfolio Buys Q4 2025 → Q1 2026
| JCPB JPMorgan Core Plus Bond ETF | Add +11.1% | 2.97% | +1.46 |
| XOM Exxon Mobil Corp. | Add +0.3% | 1.72% | +1.03 |
| EVTR Eaton Vance Total Return | Add +18.1% | 1.86% | +0.96 |
| AVUV Avantis US Small Cap Value | Add +0.8% | 1.69% | +0.82 |
| NVDA Nvidia Corp. | Add +1.2% | 1.80% | +0.73 |
| GOOGL Alphabet Inc. Class A | Add +8.8% | 1.49% | +0.65 |
| AIRR First Trust Rba American Ind | Add +1.0% | 1.27% | +0.65 |
| CGCB Cap Group Core Bond | Add +24.4% | 1.16% | +0.63 |
| BUFB Innovator Ladd Allo Buff ETF | Add +6.5% | 1.30% | +0.60 |
| RSP Invesco S&P 500 Equal Weight | Add +25.3% | 1.04% | +0.58 |
| JEPI JPMorgan Equity Premium Inco | Add +3.8% | 1.23% | +0.56 |
| JSCP JPMorgan Short Duration Core | Add +3.5% | 1.19% | +0.54 |
| RTX RTX Corp. | Add +0.1% | 1.02% | +0.48 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Add +8.3% | 0.96% | +0.48 |
| AMZN Amazon.com Inc. | Add +3.6% | 1.03% | +0.41 |
| JGRO JPMorgan Active Growth ETF | Add +2.9% | 0.88% | +0.35 |
| META Meta Platforms Inc. Class A | Add +304.4% | 0.42% | +0.35 |
| PSLV Sprott Physical Silver Trust | Add +19.0% | 0.62% | +0.34 |
| CGHM Cap Group Muni High-Income | Add +29.1% | 0.52% | +0.29 |
| DWLD Davis Select Worldwide ETF | Add +2.0% | 0.70% | +0.29 |
| JBND JPMorgan Active Bond ETF | Add +30.1% | 0.51% | +0.29 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +2.4% | 0.65% | +0.29 |
| AMGN Amgen Inc. | Add +10.3% | 0.54% | +0.28 |
| ET Energy Transfer LP | Add +0.1% | 0.53% | +0.28 |
| ORCL Oracle Corp. | Add +1.8% | 1.00% | +0.27 |
| NOW ServiceNow Inc. | New | 0.26% | +0.26 |
| NVS Novartis AG-Sponsored ADR | Add +0.1% | 0.46% | +0.23 |
| TCAF T Rowe PRC Cap Appreciation | Add +31.3% | 0.40% | +0.22 |
| THYF T Rowe Price US High Yield | Add +14.3% | 0.41% | +0.20 |
| BAC Bank of America Corp. | Add +0.0% | 0.49% | +0.18 |
| CGNG Cap Group New Geography Eq | Add +12.8% | 0.35% | +0.17 |
| TBUX T Rowe Price Ultra Short-Ter | Add +8.8% | 0.35% | +0.17 |
| QQQ Invesco QQQ Trust Series 1 | Add +7.0% | 0.38% | +0.17 |
| AEP American Electric Power | Add +12.1% | 0.28% | +0.15 |
| AMT American Tower Corp. | Add +9.2% | 0.30% | +0.14 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | Add +2.4% | 0.30% | +0.14 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.1% | 0.34% | +0.14 |
| CCI Crown Castle Inc. | Add +33.6% | 0.25% | +0.13 |
| VRT Vertiv Holdings Co. Class A | New | 0.13% | +0.13 |
| PLTR Palantir Technologies Inc. Class A | Add +20.8% | 0.26% | +0.11 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +14.3% | 0.22% | +0.11 |
| CMCSA Comcast Corp. Class A | Add +0.0% | 0.25% | +0.11 |
| PPA Invesco Aerospace & Defense | New | 0.10% | +0.10 |
| CARR Carrier Global Corp. | New | 0.10% | +0.10 |
| SNX TD Synnex Corp. | New | 0.10% | +0.10 |
| SEE Sealed Air Corp. | New | 0.10% | +0.10 |
| IEFA iShares Core MSCI Eafe ETF | Add +0.7% | 0.21% | +0.10 |
| AMAT Applied Materials Inc. | Add +1.5% | 0.16% | +0.09 |
| GLD SPDR Gold Shares | Add +1.1% | 0.17% | +0.08 |
| CME Cme Group Inc. | Add +0.2% | 0.18% | +0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |