Heritage Wealth Management, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 4, 2025), Heritage Wealth Management, Inc. reported 248 stock positions worth $340.6 million. Its top holding was Procter & Gamble (PG) at 6.8% of the portfolio, followed by Microsoft (MSFT, 5.5%) and Apple (AAPL, 5.3%). Compared with Q2 2025, it opened 17 new positions, sold out of 8, added to 51 and reduced 94. The biggest buy was Procter & Gamble (PG, shares +33%) and the biggest sale Microsoft (MSFT, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $340.6M (Q3 2025)
- SEC Filing
- 0001944755-25-000006 ↗ filed Nov 4, 2025
Holdings Value
Holdings 248 stocks · $340.6M
| PG The Procter & Gamble Co. | 6.80% | 150,814 | $23.2M | Add +32.7% |
| MSFT Microsoft Corp. | 5.50% | 36,137 | $18.7M | Reduce -2.1% |
| AAPL Apple Inc. | 5.30% | 70,963 | $18.1M | Reduce -2.1% |
| USB US Bancorp | 3.96% | 278,917 | $13.5M | Reduce -0.1% |
| JPM JPMorgan Chase & Co. | 2.88% | 31,064 | $9.8M | Reduce -2.1% |
| WMT Walmart Inc. | 2.21% | 73,064 | $7.5M | Reduce -1.3% |
| LLY Eli Lilly & Co. | 1.92% | 8,592 | $6.6M | Reduce -3.0% |
| ABBV Abbvie Inc. | 1.53% | 22,502 | $5.2M | Reduce -1.1% |
| CINF Cincinnati Financial Corp. | 1.51% | 32,509 | $5.1M | No change |
| JNJ Johnson & Johnson | 1.49% | 27,381 | $5.1M | Reduce -0.3% |
| KR Kroger Co. | 1.26% | 63,804 | $4.3M | Reduce -0.2% |
| CSCO Cisco Systems Inc. | 1.18% | 58,856 | $4.0M | Reduce -0.3% |
| ALL Allstate Corp. | 1.16% | 18,419 | $4.0M | No change |
| NVDA Nvidia Corp. | 1.15% | 21,033 | $3.9M | Reduce -4.0% |
| ORCL Oracle Corp. | 1.11% | 13,483 | $3.8M | Reduce -5.2% |
| CVX Chevron Corp. | 1.09% | 23,834 | $3.7M | Add +0.5% |
| CB Chubb Ltd. | 1.07% | 12,907 | $3.6M | Reduce -0.3% |
| JCPB JPMorgan Core Plus Bond ETF | 1.06% | 75,959 | $3.6M | Add +54.4% |
| MCD McDonald's Corp. | 0.91% | 10,204 | $3.1M | No change |
| ETN Eaton Corp. PLC | 0.91% | 8,254 | $3.1M | Reduce -2.2% |
| VLO Valero Energy Corp. | 0.91% | 18,119 | $3.1M | Reduce -0.1% |
| CAT Caterpillar Inc. | 0.89% | 6,321 | $3.0M | Reduce -1.1% |
| AVUV Avantis US Small Cap Value | 0.82% | 28,182 | $2.8M | Reduce -0.8% |
| GOOG Alphabet Inc. Class C | 0.80% | 11,186 | $2.7M | Reduce -0.4% |
| AVGO Broadcom Inc. | 0.79% | 8,191 | $2.7M | Reduce -4.5% |
| ADI Analog Devices Inc. | 0.77% | 10,718 | $2.6M | Reduce -0.7% |
| T AT&T Inc. | 0.77% | 93,141 | $2.6M | Reduce -0.5% |
| CCJ Cameco Corp. | 0.76% | 30,775 | $2.6M | Reduce -0.3% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.75% | 85,820 | $2.5M | No change |
| MRK Merck & Co. Inc. | 0.71% | 28,751 | $2.4M | Add +13.1% |
| DE Deere & Co. | 0.70% | 5,242 | $2.4M | Reduce -0.5% |
| VOO Vanguard S&P 500 ETF | 0.68% | 3,804 | $2.3M | Reduce -7.2% |
| XOM Exxon Mobil Corp. | 0.68% | 20,652 | $2.3M | Add +0.1% |
| GOOGL Alphabet Inc. Class A | 0.68% | 9,557 | $2.3M | Reduce -2.4% |
| JEPI JPMorgan Equity Premium Inco | 0.67% | 39,891 | $2.3M | Add +13.6% |
| CTAS Cintas Corp. | 0.67% | 11,062 | $2.3M | Reduce -0.5% |
| AIRR First Trust Rba American Ind | 0.64% | 22,490 | $2.2M | Add +2.2% |
| JSCP JPMorgan Short Duration Core | 0.64% | 45,485 | $2.2M | Reduce -5.6% |
| AMZN Amazon.com Inc. | 0.62% | 9,675 | $2.1M | Reduce -0.6% |
| DUK Duke Energy Corp. | 0.61% | 16,669 | $2.1M | Reduce -0.1% |
| ABT Abbott Laboratories | 0.60% | 15,235 | $2.0M | Reduce -0.7% |
| COP Conocophillips | 0.58% | 20,900 | $2.0M | Reduce -0.1% |
| PM Philip Morris International | 0.58% | 12,166 | $2.0M | Add +0.0% |
| JAVA JPMorgan Active Value ETF | 0.58% | 28,549 | $2.0M | Add +12.6% |
| AGG iShares Core U.S. Aggregate | 0.58% | 19,627 | $2.0M | Add +13.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.55% | 6,686 | $1.9M | Reduce -0.6% |
| EHC Encompass Health Corp. | 0.55% | 14,722 | $1.9M | Reduce -0.4% |
| XOP SS SPDR S&P Og Exp & Prod | 0.54% | 13,996 | $1.9M | Add +109.0% |
| KO The Coca-Cola Co. | 0.54% | 27,857 | $1.8M | Add +0.0% |
| RTX RTX Corp. | 0.53% | 10,808 | $1.8M | Reduce -0.6% |
| KLAC KLA Corp. | 0.52% | 1,630 | $1.8M | Reduce -5.7% |
| BUFB Innovator Ladd Allo Buff ETF | 0.51% | 48,986 | $1.8M | Add +84.2% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.51% | 40,095 | $1.7M | Add +32.2% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.50% | 53,000 | $1.7M | No change |
| JGRO JPMorgan Active Growth ETF | 0.50% | 18,184 | $1.7M | Add +41.9% |
| CRM Salesforce Inc. | 0.50% | 7,172 | $1.7M | Add +172.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.49% | 3,293 | $1.7M | Reduce -0.3% |
| COST Costco Wholesale Corp. | 0.48% | 1,768 | $1.6M | Reduce -0.2% |
| MPC Marathon Petroleum Corp. | 0.48% | 8,480 | $1.6M | Reduce -0.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.46% | 5,616 | $1.6M | Reduce -0.9% |
| HD Home Depot Inc. | 0.45% | 3,762 | $1.5M | Reduce -0.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.45% | 5,164 | $1.5M | Reduce -0.3% |
| PNC PNC Financial Services Group | 0.44% | 7,439 | $1.5M | Add +0.0% |
| RSP Invesco S&P 500 Equal Weight | 0.44% | 7,876 | $1.5M | Reduce -2.5% |
| COWZ Pacer US Cash Cows 100 ETF | 0.44% | 25,872 | $1.5M | Add +5.3% |
| UNP Union Pacific Corp. | 0.43% | 6,199 | $1.5M | Reduce -2.5% |
| SYK Stryker Corp. | 0.40% | 3,700 | $1.4M | No change |
| PEP Pepsico Inc. | 0.40% | 9,709 | $1.4M | Reduce -4.5% |
| TMSL T.rowe PRC Small-Mid Cap ETF | 0.39% | 37,413 | $1.3M | Add +56.3% |
| AMD Advanced Micro Devices | 0.38% | 8,082 | $1.3M | Reduce -0.7% |
| JCI Johnson Controls Internation | 0.38% | 11,892 | $1.3M | Reduce -0.7% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.37% | 37,300 | $1.2M | Add +8.3% |
| EMR Emerson Electric Co. | 0.37% | 9,480 | $1.2M | Reduce -0.3% |
| DWLD Davis Select Worldwide ETF | 0.35% | 26,720 | $1.2M | Add +9.9% |
| MDLZ Mondelez International Inc. Class A | 0.35% | 18,915 | $1.2M | Add +0.3% |
| FCX Freeport-McMoran Inc. | 0.35% | 29,992 | $1.2M | Add +2.7% |
| WM Waste Management Inc. | 0.33% | 5,162 | $1.1M | No change |
| QCOM Qualcomm Inc. | 0.33% | 6,819 | $1.1M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.33% | 3,446 | $1.1M | No change |
| GE General Electric filed as GE AEROSPACE | 0.33% | 3,729 | $1.1M | Reduce -5.1% |
| HBAN Huntington Bancshares Inc. | 0.33% | 64,139 | $1.1M | Add +16.5% |
| FFA First Trust Enhan Eqty Inc. | 0.32% | 51,042 | $1.1M | No change |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.32% | 10,000 | $1.1M | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 20,786 | $1.1M | Reduce -0.7% |
| HPQ HP Inc. | 0.31% | 38,525 | $1.0M | Reduce -1.6% |
| VZ Verizon Communications Inc. | 0.30% | 23,247 | $1.0M | Add +1.9% |
| APD Air Products & Chemicals Inc. | 0.29% | 3,683 | $1.0M | Add +0.0% |
| HON Honeywell International Inc. | 0.29% | 4,715 | $993K | No change |
| V Visa Inc. Class A | 0.29% | 2,878 | $982K | Reduce -0.1% |
| ADP Automatic Data Processing | 0.29% | 3,340 | $980K | No change |
| CSX CSX Corp. | 0.28% | 26,823 | $952K | Reduce -0.7% |
| IAT iShares US Regional Banks Et | 0.28% | 17,850 | $938K | No change |
| NEE Nextera Energy Inc. | 0.27% | 12,320 | $930K | Add +1.0% |
| PSX Phillips 66 | 0.27% | 6,711 | $913K | No change |
| XPO Xpo Inc. | 0.27% | 7,000 | $905K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.26% | 3,531 | $898K | Reduce -7.5% |
| VIGI Vanguard Int Div App Indx FD | 0.26% | 9,901 | $887K | Reduce -1.4% |
| XEL Xcel Energy Inc. | 0.26% | 10,899 | $879K | Add +0.4% |
| COR Cencora Inc. | 0.26% | 2,786 | $871K | Reduce -1.2% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.26% | 33,071 | $870K | Add +25.9% |
Portfolio Sells Q2 2025 → Q3 2025
| MSFT Microsoft Corp. | Reduce -2.1% | 5.50% | −0.45 |
| LLY Eli Lilly & Co. | Reduce -3.0% | 1.92% | −0.31 |
| KR Kroger Co. | Reduce -0.2% | 1.26% | −0.22 |
| NOG Northern Oil and Gas Inc. | Reduce -68.9% | 0.07% | −0.20 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.19 |
| DE Deere & Co. | Reduce -0.5% | 0.70% | −0.16 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.15 |
| CB Chubb Ltd. | Reduce -0.3% | 1.07% | −0.14 |
| CSCO Cisco Systems Inc. | Reduce -0.3% | 1.18% | −0.14 |
| CTAS Cintas Corp. | Reduce -0.5% | 0.67% | −0.14 |
| USB US Bancorp | Reduce -0.1% | 3.96% | −0.13 |
| WMT Walmart Inc. | Reduce -1.3% | 2.21% | −0.13 |
| T AT&T Inc. | Reduce -0.5% | 0.77% | −0.10 |
| JSCP JPMorgan Short Duration Core | Reduce -5.6% | 0.64% | −0.10 |
| JPM JPMorgan Chase & Co. | Reduce -2.1% | 2.88% | −0.10 |
| IBM Intl Business Machines Corp. | Reduce -0.6% | 0.55% | −0.09 |
| COST Costco Wholesale Corp. | Reduce -0.2% | 0.48% | −0.09 |
| ABT Abbott Laboratories | Reduce -0.7% | 0.60% | −0.08 |
| BSX Boston Scientific Corp. | Sold out | 0.00% | −0.07 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.07 |
| VOO Vanguard S&P 500 ETF | Reduce -7.2% | 0.68% | −0.07 |
| ETN Eaton Corp. PLC | Reduce -2.2% | 0.91% | −0.07 |
| SPLB SS SPDR P Long Term C ETF | Sold out | 0.00% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -0.6% | 0.62% | −0.07 |
| CMCSA Comcast Corp. Class A | Reduce -8.6% | 0.18% | −0.07 |
| ADI Analog Devices Inc. | Reduce -0.7% | 0.77% | −0.06 |
| EMR Emerson Electric Co. | Reduce -0.3% | 0.37% | −0.05 |
| UNP Union Pacific Corp. | Reduce -2.5% | 0.43% | −0.04 |
| V Visa Inc. Class A | Reduce -0.1% | 0.29% | −0.04 |
| ZTS Zoetis Inc. | Reduce -17.8% | 0.09% | −0.04 |
| EHC Encompass Health Corp. | Reduce -0.4% | 0.55% | −0.04 |
| RSP Invesco S&P 500 Equal Weight | Reduce -2.5% | 0.44% | −0.04 |
| DOW Dow Inc. | Reduce -19.1% | 0.06% | −0.03 |
| PEP Pepsico Inc. | Reduce -4.5% | 0.40% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.3% | 0.49% | −0.03 |
| VIGI Vanguard Int Div App Indx FD | Reduce -1.4% | 0.26% | −0.03 |
| VTRS Viatris Inc. | Sold out | 0.00% | −0.03 |
| DUK Duke Energy Corp. | Reduce -0.1% | 0.61% | −0.03 |
| CRGY Crescent Energy Inc. Class A | Sold out | 0.00% | −0.03 |
| CP Canadian Pacific Kansas City | Reduce -4.8% | 0.13% | −0.03 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -7.5% | 0.26% | −0.03 |
| COP Conocophillips | Reduce -0.1% | 0.58% | −0.03 |
| JCI Johnson Controls Internation | Reduce -0.7% | 0.38% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.3% | 0.45% | −0.02 |
| EQIX Equinix Inc. | Reduce -0.6% | 0.17% | −0.02 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -3.7% | 0.14% | −0.02 |
| AXP American Express Co. | Reduce -5.0% | 0.17% | −0.02 |
| SBUX Starbucks Corp. | Reduce -8.7% | 0.06% | −0.02 |
| S Sentinelone Inc. Class A | Reduce -15.7% | 0.05% | −0.02 |
| PEG Public Service Enterprise GP | Reduce -1.7% | 0.14% | −0.02 |
Portfolio Buys Q2 2025 → Q3 2025
| PG The Procter & Gamble Co. | Add +32.7% | 6.80% | +0.94 |
| JCPB JPMorgan Core Plus Bond ETF | Add +54.4% | 1.06% | +0.31 |
| XOP SS SPDR S&P Og Exp & Prod | Add +109.0% | 0.54% | +0.27 |
| CRM Salesforce Inc. | Add +172.2% | 0.50% | +0.27 |
| BUFB Innovator Ladd Allo Buff ETF | Add +84.2% | 0.51% | +0.22 |
| JGRO JPMorgan Active Growth ETF | Add +41.9% | 0.50% | +0.14 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Add +56.3% | 0.39% | +0.13 |
| IVW iShares S&P 500 Growth ETF | New | 0.12% | +0.12 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +32.2% | 0.51% | +0.11 |
| CGHM Cap Group Muni High-Income | New | 0.11% | +0.11 |
| VCLT Vanguard Long-Term Corp. Bond | Add +98.2% | 0.22% | +0.10 |
| GSLC Goldman Activebeta US LC ETF | New | 0.10% | +0.10 |
| EVTR Eaton Vance Total Return | New | 0.09% | +0.09 |
| CGCB Cap Group Core Bond | New | 0.09% | +0.09 |
| B Barrick Mining Corp. | New | 0.09% | +0.09 |
| GSIE Goldman Sachs Activebeta Int | New | 0.08% | +0.08 |
| ITB iShares U.S. Home Constructi | New | 0.06% | +0.06 |
| PLD Prologis Inc. | New | 0.06% | +0.06 |
| MEDP Medpace Holdings Inc. | New | 0.06% | +0.06 |
| RJF Raymond James Financial Inc. | New | 0.06% | +0.06 |
| XAR SS SPDR S&P Aerospace Def | New | 0.06% | +0.06 |
| SLV iShares Silver Trust | New | 0.06% | +0.06 |
| SCHF Schwab Intl Equity ETF | New | 0.06% | +0.06 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.06% | +0.06 |
| KEYS Keysight Technologies Inc. | New | 0.06% | +0.06 |
| AIRR First Trust Rba American Ind | Add +2.2% | 0.64% | +0.06 |
| MRK Merck & Co. Inc. | Add +13.1% | 0.71% | +0.06 |
| GLD SPDR Gold Shares | Add +68.4% | 0.12% | +0.05 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Add +25.9% | 0.26% | +0.05 |
| PSLV Sprott Physical Silver Trust | Add +10.0% | 0.19% | +0.04 |
| JAVA JPMorgan Active Value ETF | Add +12.6% | 0.58% | +0.04 |
| VALE Vale SA-SP ADR | New | 0.04% | +0.04 |
| DWLD Davis Select Worldwide ETF | Add +9.9% | 0.35% | +0.03 |
| HBAN Huntington Bancshares Inc. | Add +16.5% | 0.33% | +0.03 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | Add +24.8% | 0.13% | +0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +13.6% | 0.67% | +0.02 |
| AGG iShares Core U.S. Aggregate | Add +13.4% | 0.58% | +0.02 |
| XEL Xcel Energy Inc. | Add +0.4% | 0.26% | +0.02 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +8.3% | 0.37% | +0.01 |
| ENB Enbridge Inc. | Add +3.5% | 0.18% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +9.0% | 0.07% | +0.01 |
| MO Altria Group Inc. | Add +0.2% | 0.16% | +0.00 |
| UNH Unitedhealth Group Inc. | Add +0.9% | 0.13% | +0.00 |
| TM Toyota Motor Corp. -Spon ADR | Add +1.3% | 0.07% | +0.00 |
| ITA iShares U.S. Aerospace & Def | Add +0.7% | 0.09% | +0.00 |
| NEE Nextera Energy Inc. | Add +1.0% | 0.27% | −0.00 |
| COWZ Pacer US Cash Cows 100 ETF | Add +5.3% | 0.44% | −0.00 |
| IEFA iShares Core MSCI Eafe ETF | Add +2.6% | 0.11% | −0.00 |
| MDY State Street SPDR S&P Midcap | Add +0.2% | 0.08% | −0.00 |
| SMDV Proshrs RSL 2000 DVD GRW ETF | Add +2.4% | 0.08% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |