Heritage Wealth Management, Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 28, 2026), Heritage Wealth Management, Inc. reported 272 stock positions worth $400.8 million. Its top holding was Apple (AAPL) at 4.7% of the portfolio, followed by Procter & Gamble (PG, 4.6%) and US Bancorp (USB, 4.1%). Compared with Q1 2026, it opened 120 new positions, sold out of 5, added to 51 and reduced 63. The biggest buy was a new position in Procter & Gamble (PG) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $400.8M (Q2 2026)
- SEC Filing
- 0001944755-26-000003 ↗ filed Jul 28, 2026
Holdings Value
Holdings 272 stocks · $400.8M
| AAPL Apple Inc. | 4.75% | 65,777 | $19.0M | Reduce -2.3% |
| PG The Procter & Gamble Co. | 4.59% | 125,340 | $18.4M | New |
| USB US Bancorp | 4.15% | 275,102 | $16.6M | New |
| MSFT Microsoft Corp. | 3.33% | 35,768 | $13.3M | New |
| JPM JPMorgan Chase & Co. | 2.40% | 29,383 | $9.6M | Reduce -1.0% |
| LLY Eli Lilly & Co. | 2.39% | 7,987 | $9.6M | New |
| WMT Walmart Inc. | 1.99% | 70,520 | $8.0M | New |
| JNJ Johnson & Johnson | 1.71% | 26,961 | $6.8M | New |
| CSCO Cisco Systems Inc. | 1.59% | 54,397 | $6.4M | Reduce -5.1% |
| JCPB JPMorgan Core Plus Bond ETF | 1.58% | 135,075 | $6.3M | Add +6.1% |
| CAT Caterpillar Inc. | 1.54% | 5,813 | $6.2M | New |
| CINF Cincinnati Financial Corp. | 1.50% | 32,430 | $6.0M | New |
| ABBV Abbvie Inc. | 1.33% | 21,218 | $5.3M | Reduce -1.6% |
| VLO Valero Energy Corp. | 1.11% | 17,147 | $4.5M | Reduce -3.7% |
| ALL Allstate Corp. | 1.08% | 18,268 | $4.3M | Reduce -0.7% |
| CB Chubb Ltd. | 1.08% | 12,687 | $4.3M | Reduce -1.2% |
| AMD Advanced Micro Devices | 1.06% | 7,344 | $4.3M | Reduce -4.5% |
| NVDA Nvidia Corp. | 1.05% | 20,956 | $4.2M | Add +0.6% |
| EVTR Eaton Vance Total Return | 1.03% | 81,742 | $4.1M | Add +10.4% |
| KLAC KLA Corp. | 1.02% | 13,569 | $4.1M | New |
| ADI Analog Devices Inc. | 1.00% | 10,132 | $4.0M | Reduce -1.7% |
| CVX Chevron Corp. | 0.97% | 23,561 | $3.9M | New |
| AVUV Avantis US Small Cap Value | 0.97% | 31,256 | $3.9M | Add +1.2% |
| GOOGL Alphabet Inc. Class A | 0.96% | 10,760 | $3.8M | Add +2.6% |
| GOOG Alphabet Inc. Class C | 0.94% | 10,630 | $3.8M | Reduce -2.3% |
| MRK Merck & Co. Inc. | 0.92% | 28,609 | $3.7M | Reduce -0.1% |
| BUFB Innovator Ladd Allo Buff ETF | 0.83% | 85,010 | $3.3M | Add +15.9% |
| DE Deere & Co. | 0.82% | 5,192 | $3.3M | New |
| ETN Eaton Corp. PLC | 0.81% | 7,666 | $3.3M | Reduce -1.3% |
| MU Micron Technology Inc. | 0.81% | 2,807 | $3.2M | New |
| AIRR First Trust Rba American Ind | 0.77% | 23,232 | $3.1M | Add +0.0% |
| CCJ Cameco Corp. | 0.77% | 30,125 | $3.1M | Reduce -0.7% |
| AVGO Broadcom Inc. | 0.74% | 7,847 | $3.0M | Reduce -2.0% |
| VOO Vanguard S&P 500 ETF | 0.72% | 4,186 | $2.9M | New |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.71% | 54,177 | $2.9M | New |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.70% | 85,820 | $2.8M | No change |
| XOM Exxon Mobil Corp. | 0.69% | 20,220 | $2.8M | Reduce -1.0% |
| CGCB Cap Group Core Bond | 0.68% | 103,408 | $2.7M | Add +15.9% |
| TSM Taiwan Semiconductor-SP ADR | 0.67% | 5,646 | $2.7M | New |
| MCD McDonald's Corp. | 0.65% | 9,672 | $2.6M | New |
| TMSL T.rowe PRC Small-Mid Cap ETF | 0.63% | 57,938 | $2.5M | Add +9.0% |
| JEPI JPMorgan Equity Premium Inco | 0.63% | 44,650 | $2.5M | Add +2.3% |
| JSCP JPMorgan Short Duration Core | 0.62% | 52,686 | $2.5M | Add +3.5% |
| AGG iShares Core U.S. Aggregate | 0.61% | 24,779 | $2.5M | New |
| RSP Invesco S&P 500 Equal Weight | 0.61% | 11,447 | $2.4M | Add +4.1% |
| AMZN Amazon.com Inc. | 0.60% | 10,156 | $2.4M | Add +2.1% |
| KO The Coca-Cola Co. | 0.56% | 27,612 | $2.2M | New |
| PM Philip Morris International | 0.55% | 12,184 | $2.2M | New |
| COWZ Pacer US Cash Cows 100 ETF | 0.55% | 35,251 | $2.2M | Add +6.3% |
| JGRO JPMorgan Active Growth ETF | 0.52% | 21,094 | $2.1M | Add +0.1% |
| COP Conocophillips | 0.51% | 19,820 | $2.1M | Reduce -0.4% |
| DUK Duke Energy Corp. | 0.51% | 16,211 | $2.1M | Add +0.0% |
| JAVA JPMorgan Active Value ETF | 0.51% | 25,646 | $2.0M | Reduce -0.2% |
| RTX RTX Corp. | 0.50% | 10,656 | $2.0M | Reduce -0.4% |
| ORCL Oracle Corp. | 0.50% | 13,584 | $2.0M | Reduce -0.6% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.48% | 54,002 | $1.9M | Add +1.9% |
| T AT&T Inc. | 0.47% | 91,889 | $1.9M | Reduce -0.5% |
| CTAS Cintas Corp. | 0.47% | 11,062 | $1.9M | New |
| MPC Marathon Petroleum Corp. | 0.46% | 7,219 | $1.8M | Reduce -2.5% |
| FCX Freeport-McMoran Inc. | 0.46% | 29,185 | $1.8M | Reduce -1.1% |
| PNC PNC Financial Services Group | 0.46% | 7,420 | $1.8M | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.45% | 6,460 | $1.8M | New |
| UNP Union Pacific Corp. | 0.42% | 6,226 | $1.7M | New |
| JCI Johnson Controls Internation | 0.41% | 11,275 | $1.6M | Reduce -1.7% |
| COST Costco Wholesale Corp. | 0.41% | 1,754 | $1.6M | Add +0.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.40% | 19,855 | $1.6M | New |
| DWLD Davis Select Worldwide ETF | 0.39% | 33,853 | $1.6M | Add +4.9% |
| PEP Pepsico Inc. | 0.38% | 11,156 | $1.5M | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.37% | 2,964 | $1.5M | Reduce -2.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.36% | 39,706 | $1.5M | Add +2.1% |
| BNY Bank of New York Mellon Corp. | 0.36% | 10,000 | $1.4M | No change |
| XPO Xpo Inc. | 0.36% | 7,000 | $1.4M | New |
| EHC Encompass Health Corp. | 0.36% | 14,186 | $1.4M | Add +0.7% |
| EMR Emerson Electric Co. | 0.34% | 9,390 | $1.3M | New |
| CGHM Cap Group Muni High-Income | 0.34% | 51,982 | $1.3M | Add +24.2% |
| IGV iShares Expanded Tech-Softwa | 0.33% | 14,765 | $1.3M | New |
| GE General Electric filed as GE AEROSPACE | 0.33% | 3,537 | $1.3M | New |
| CSX CSX Corp. | 0.31% | 25,995 | $1.2M | New |
| ABT Abbott Laboratories | 0.30% | 13,207 | $1.2M | Reduce -10.3% |
| WCC Wesco International Inc. | 0.30% | 3,435 | $1.2M | Reduce -6.5% |
| TCAF T Rowe PRC Cap Appreciation | 0.29% | 28,129 | $1.2M | Add +23.4% |
| SYK Stryker Corp. | 0.29% | 3,659 | $1.2M | New |
| BAC Bank of America Corp. | 0.29% | 20,209 | $1.2M | Reduce -0.4% |
| WM Waste Management Inc. | 0.29% | 5,162 | $1.2M | No change |
| JBND JPMorgan Active Bond ETF | 0.29% | 21,411 | $1.1M | Add +11.5% |
| HD Home Depot Inc. | 0.29% | 3,242 | $1.1M | New |
| VTI VG Morningstar TS MKT ETF-US | 0.28% | 3,081 | $1.1M | New |
| QCOM Qualcomm Inc. | 0.28% | 6,151 | $1.1M | New |
| AMGN Amgen Inc. | 0.28% | 3,120 | $1.1M | Add +0.6% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.28% | 35,826 | $1.1M | New |
| IAT iShares US Regional Banks Et | 0.28% | 17,850 | $1.1M | New |
| AMT American Tower Corp. | 0.27% | 6,690 | $1.1M | Add +88.2% |
| FFA First Trust Enhan Eqty Inc. | 0.27% | 48,756 | $1.1M | New |
| VB Vanguard Most SM-Cap ETF-Usd | 0.27% | 3,533 | $1.1M | New |
| KR Kroger Co. | 0.27% | 19,266 | $1.1M | New |
| NEE Nextera Energy Inc. | 0.26% | 12,100 | $1.1M | Reduce -1.8% |
| ET Energy Transfer LP | 0.26% | 55,314 | $1.1M | Reduce -1.0% |
| VIGI Vanguard Int Div App Indx FD | 0.26% | 11,022 | $1.0M | New |
| PSX Phillips 66 | 0.25% | 6,020 | $1.0M | New |
| GEV GE Vernova Inc. | 0.25% | 845 | $993K | Reduce -5.2% |
Portfolio Sells Q1 2026 → Q2 2026
| AAPL Apple Inc. | Reduce -2.3% | 4.75% | −3.71 |
| JPM JPMorgan Chase & Co. | Reduce -1.0% | 2.40% | −1.92 |
| VLO Valero Energy Corp. | Reduce -3.7% | 1.11% | −1.06 |
| XOM Exxon Mobil Corp. | Reduce -1.0% | 0.69% | −1.03 |
| CB Chubb Ltd. | Reduce -1.2% | 1.08% | −0.99 |
| ABBV Abbvie Inc. | Reduce -1.6% | 1.33% | −0.99 |
| CCJ Cameco Corp. | Reduce -0.7% | 0.77% | −0.87 |
| T AT&T Inc. | Reduce -0.5% | 0.47% | −0.85 |
| ALL Allstate Corp. | Reduce -0.7% | 1.08% | −0.80 |
| MRK Merck & Co. Inc. | Reduce -0.1% | 0.92% | −0.79 |
| COP Conocophillips | Reduce -0.4% | 0.51% | −0.79 |
| ADI Analog Devices Inc. | Reduce -1.7% | 1.00% | −0.62 |
| GOOG Alphabet Inc. Class C | Reduce -2.3% | 0.94% | −0.61 |
| CSCO Cisco Systems Inc. | Reduce -5.1% | 1.59% | −0.61 |
| ETN Eaton Corp. PLC | Reduce -1.3% | 0.81% | −0.56 |
| RTX RTX Corp. | Reduce -0.4% | 0.50% | −0.52 |
| ORCL Oracle Corp. | Reduce -0.6% | 0.50% | −0.50 |
| AVGO Broadcom Inc. | Reduce -2.0% | 0.74% | −0.49 |
| ABT Abbott Laboratories | Reduce -10.3% | 0.30% | −0.45 |
| MPC Marathon Petroleum Corp. | Reduce -2.5% | 0.46% | −0.43 |
| PSLV Sprott Physical Silver Trust | Reduce -15.3% | 0.21% | −0.42 |
| JAVA JPMorgan Active Value ETF | Reduce -0.2% | 0.51% | −0.41 |
| FCX Freeport-McMoran Inc. | Reduce -1.1% | 0.46% | −0.40 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.1% | 0.37% | −0.35 |
| VZ Verizon Communications Inc. | Reduce -0.8% | 0.24% | −0.34 |
| CRM Salesforce Inc. | Reduce -17.9% | 0.18% | −0.33 |
| JCI Johnson Controls Internation | Reduce -1.7% | 0.41% | −0.33 |
| NEE Nextera Energy Inc. | Reduce -1.8% | 0.26% | −0.30 |
| ET Energy Transfer LP | Reduce -1.0% | 0.26% | −0.27 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.26 |
| G Genpact Ltd. | Reduce -10.3% | 0.12% | −0.23 |
| VCLT Vanguard Long-Term Corp. Bond | Reduce -8.3% | 0.20% | −0.23 |
| COR Cencora Inc. | Reduce -0.4% | 0.19% | −0.23 |
| XEL Xcel Energy Inc. | Reduce -1.2% | 0.21% | −0.20 |
| BAC Bank of America Corp. | Reduce -0.4% | 0.29% | −0.20 |
| WCC Wesco International Inc. | Reduce -6.5% | 0.30% | −0.20 |
| V Visa Inc. Class A | Reduce -0.5% | 0.24% | −0.18 |
| APD Air Products & Chemicals Inc. | Reduce -2.0% | 0.18% | −0.18 |
| ADM Archer-Daniels-Midland Co. | Reduce -1.7% | 0.18% | −0.17 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -39.9% | 0.07% | −0.16 |
| PLTR Palantir Technologies Inc. Class A | Reduce -5.1% | 0.10% | −0.16 |
| ADP Automatic Data Processing | Reduce -2.4% | 0.18% | −0.15 |
| NOBL Proshares S&P 500 Dividend A | Reduce -1.3% | 0.17% | −0.15 |
| CAH Cardinal Health Inc. | Reduce -10.0% | 0.15% | −0.15 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.5% | 0.20% | −0.14 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.0% | 0.24% | −0.14 |
| GEV GE Vernova Inc. | Reduce -5.2% | 0.25% | −0.14 |
| HPQ HP Inc. | Reduce -7.2% | 0.15% | −0.13 |
| DHI D.R. Horton Inc. | Reduce -7.4% | 0.16% | −0.13 |
| AFL Aflac Inc. | Reduce -1.9% | 0.14% | −0.12 |
Portfolio Buys Q1 2026 → Q2 2026
| PG The Procter & Gamble Co. | New | 4.59% | +4.59 |
| USB US Bancorp | New | 4.15% | +4.15 |
| MSFT Microsoft Corp. | New | 3.33% | +3.33 |
| LLY Eli Lilly & Co. | New | 2.39% | +2.39 |
| WMT Walmart Inc. | New | 1.99% | +1.99 |
| JNJ Johnson & Johnson | New | 1.71% | +1.71 |
| CAT Caterpillar Inc. | New | 1.54% | +1.54 |
| CINF Cincinnati Financial Corp. | New | 1.50% | +1.50 |
| KLAC KLA Corp. | New | 1.02% | +1.02 |
| CVX Chevron Corp. | New | 0.97% | +0.97 |
| DE Deere & Co. | New | 0.82% | +0.82 |
| MU Micron Technology Inc. | New | 0.81% | +0.81 |
| VOO Vanguard S&P 500 ETF | New | 0.72% | +0.72 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | New | 0.71% | +0.71 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.67% | +0.67 |
| MCD McDonald's Corp. | New | 0.65% | +0.65 |
| AGG iShares Core U.S. Aggregate | New | 0.61% | +0.61 |
| KO The Coca-Cola Co. | New | 0.56% | +0.56 |
| PM Philip Morris International | New | 0.55% | +0.55 |
| CTAS Cintas Corp. | New | 0.47% | +0.47 |
| PNC PNC Financial Services Group | New | 0.46% | +0.46 |
| IBM Intl Business Machines Corp. | New | 0.45% | +0.45 |
| UNP Union Pacific Corp. | New | 0.42% | +0.42 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.40% | +0.40 |
| PEP Pepsico Inc. | New | 0.38% | +0.38 |
| XPO Xpo Inc. | New | 0.36% | +0.36 |
| EMR Emerson Electric Co. | New | 0.34% | +0.34 |
| IGV iShares Expanded Tech-Softwa | New | 0.33% | +0.33 |
| GE General Electric | New | 0.33% | +0.33 |
| CSX CSX Corp. | New | 0.31% | +0.31 |
| SYK Stryker Corp. | New | 0.29% | +0.29 |
| HD Home Depot Inc. | New | 0.29% | +0.29 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.28% | +0.28 |
| QCOM Qualcomm Inc. | New | 0.28% | +0.28 |
| FNDX Schwab Fndmntl US LRG Co. ETF | New | 0.28% | +0.28 |
| IAT iShares US Regional Banks Et | New | 0.28% | +0.28 |
| FFA First Trust Enhan Eqty Inc. | New | 0.27% | +0.27 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 0.27% | +0.27 |
| KR Kroger Co. | New | 0.27% | +0.27 |
| VIGI Vanguard Int Div App Indx FD | New | 0.26% | +0.26 |
| PSX Phillips 66 | New | 0.25% | +0.25 |
| HBAN Huntington Bancshares Inc. | New | 0.25% | +0.25 |
| MDLZ Mondelez International Inc. Class A | New | 0.23% | +0.23 |
| LRCX Lam Research Corp. | New | 0.23% | +0.23 |
| FITB Fifth Third Bancorp | New | 0.22% | +0.22 |
| JBL Jabil Inc. | New | 0.22% | +0.22 |
| NSC Norfolk Southern Corp. | New | 0.21% | +0.21 |
| AZN Astrazeneca PLC | New | 0.21% | +0.21 |
| MSI Motorola Solutions Inc. | New | 0.17% | +0.17 |
| IVV iShares Core S&P 500 ETF | New | 0.16% | +0.16 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |