Heritage Wealth Management, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 14, 2025), Heritage Wealth Management, Inc. reported 239 stock positions worth $309.0 million. Its top holding was Microsoft (MSFT) at 5.9% of the portfolio, followed by Procter & Gamble (PG, 5.9%) and Apple (AAPL, 4.8%). Compared with Q1 2025, it opened 16 new positions, sold out of 5, added to 47 and reduced 124. The biggest buy was First Trust Rba American Ind (AIRR, shares +77%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $309.0M (Q2 2025)
- SEC Filing
- 0001944755-25-000005 ↗ filed Aug 14, 2025
Holdings Value
Holdings 239 stocks · $309.0M
| MSFT Microsoft Corp. | 5.94% | 36,916 | $18.4M | Reduce -1.7% |
| PG The Procter & Gamble Co. | 5.86% | 113,616 | $18.1M | Add +0.0% |
| AAPL Apple Inc. | 4.81% | 72,501 | $14.9M | Reduce -1.8% |
| USB US Bancorp | 4.09% | 279,217 | $12.6M | Add +0.1% |
| JPM JPMorgan Chase & Co. | 2.98% | 31,743 | $9.2M | Reduce -2.2% |
| WMT Walmart Inc. | 2.34% | 74,003 | $7.2M | Reduce -3.5% |
| LLY Eli Lilly & Co. | 2.24% | 8,862 | $6.9M | Reduce -3.8% |
| CINF Cincinnati Financial Corp. | 1.57% | 32,509 | $4.8M | No change |
| KR Kroger Co. | 1.48% | 63,950 | $4.6M | Reduce -0.2% |
| ABBV Abbvie Inc. | 1.37% | 22,740 | $4.2M | Reduce -2.2% |
| JNJ Johnson & Johnson | 1.36% | 27,470 | $4.2M | Reduce -4.3% |
| CSCO Cisco Systems Inc. | 1.33% | 59,014 | $4.1M | Reduce -2.3% |
| CB Chubb Ltd. | 1.21% | 12,942 | $3.7M | Reduce -3.9% |
| ALL Allstate Corp. | 1.20% | 18,419 | $3.7M | Reduce -2.1% |
| NVDA Nvidia Corp. | 1.12% | 21,915 | $3.5M | Reduce -15.2% |
| CVX Chevron Corp. | 1.10% | 23,727 | $3.4M | Reduce -5.5% |
| ORCL Oracle Corp. | 1.01% | 14,218 | $3.1M | Reduce -1.0% |
| ETN Eaton Corp. PLC | 0.98% | 8,441 | $3.0M | Reduce -9.6% |
| MCD McDonald's Corp. | 0.96% | 10,204 | $3.0M | Reduce -0.9% |
| T AT&T Inc. | 0.88% | 93,588 | $2.7M | Reduce -4.3% |
| DE Deere & Co. | 0.87% | 5,267 | $2.7M | Reduce -0.6% |
| AVUV Avantis US Small Cap Value | 0.84% | 28,395 | $2.6M | Reduce -1.4% |
| ADI Analog Devices Inc. | 0.83% | 10,794 | $2.6M | Reduce -3.4% |
| CAT Caterpillar Inc. | 0.80% | 6,392 | $2.5M | Reduce -3.7% |
| CTAS Cintas Corp. | 0.80% | 11,112 | $2.5M | Reduce -0.5% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.80% | 85,820 | $2.5M | Add +5.2% |
| VLO Valero Energy Corp. | 0.79% | 18,132 | $2.4M | Reduce -6.3% |
| AVGO Broadcom Inc. | 0.77% | 8,577 | $2.4M | Reduce -0.1% |
| VOO Vanguard S&P 500 ETF | 0.75% | 4,098 | $2.3M | Add +3.5% |
| JCPB JPMorgan Core Plus Bond ETF | 0.75% | 49,188 | $2.3M | Add +22.7% |
| CCJ Cameco Corp. | 0.74% | 30,875 | $2.3M | Reduce -0.5% |
| JSCP JPMorgan Short Duration Core | 0.74% | 48,165 | $2.3M | Reduce -4.8% |
| XOM Exxon Mobil Corp. | 0.72% | 20,628 | $2.2M | Reduce -6.5% |
| PM Philip Morris International | 0.72% | 12,163 | $2.2M | Reduce -0.1% |
| AMZN Amazon.com Inc. | 0.69% | 9,729 | $2.1M | Add +11.1% |
| ABT Abbott Laboratories | 0.68% | 15,334 | $2.1M | Reduce -0.1% |
| MRK Merck & Co. Inc. | 0.65% | 25,419 | $2.0M | Add +2.0% |
| JEPI JPMorgan Equity Premium Inco | 0.65% | 35,129 | $2.0M | Add +38.3% |
| GOOG Alphabet Inc. Class C | 0.64% | 11,229 | $2.0M | Add +9.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.64% | 6,725 | $2.0M | Reduce -11.8% |
| KO The Coca-Cola Co. | 0.64% | 27,854 | $2.0M | Reduce -3.9% |
| DUK Duke Energy Corp. | 0.64% | 16,687 | $2.0M | Reduce -5.7% |
| COP Conocophillips | 0.61% | 20,916 | $1.9M | Reduce -19.3% |
| EHC Encompass Health Corp. | 0.59% | 14,787 | $1.8M | Reduce -1.0% |
| AIRR First Trust Rba American Ind | 0.58% | 22,004 | $1.8M | Add +76.8% |
| COST Costco Wholesale Corp. | 0.57% | 1,771 | $1.8M | No change |
| GOOGL Alphabet Inc. Class A | 0.56% | 9,795 | $1.7M | Reduce -8.4% |
| AGG iShares Core U.S. Aggregate | 0.56% | 17,306 | $1.7M | Add +6.8% |
| JAVA JPMorgan Active Value ETF | 0.54% | 25,358 | $1.7M | Add +41.4% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.52% | 53,000 | $1.6M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.52% | 3,303 | $1.6M | Reduce -6.0% |
| RTX RTX Corp. | 0.51% | 10,872 | $1.6M | Reduce -3.1% |
| KLAC KLA Corp. | 0.50% | 1,728 | $1.5M | Reduce -12.2% |
| RSP Invesco S&P 500 Equal Weight | 0.48% | 8,078 | $1.5M | Add +33.0% |
| SYK Stryker Corp. | 0.47% | 3,700 | $1.5M | Reduce -0.1% |
| UNP Union Pacific Corp. | 0.47% | 6,360 | $1.5M | Reduce -4.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.47% | 5,179 | $1.4M | Reduce -3.8% |
| MPC Marathon Petroleum Corp. | 0.46% | 8,515 | $1.4M | Reduce -1.2% |
| HD Home Depot Inc. | 0.45% | 3,784 | $1.4M | Reduce -3.3% |
| PNC PNC Financial Services Group | 0.45% | 7,438 | $1.4M | Add +0.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.44% | 24,571 | $1.4M | Add +7.7% |
| PEP Pepsico Inc. | 0.43% | 10,164 | $1.3M | Reduce -9.1% |
| TSM Taiwan Semiconductor-SP ADR | 0.42% | 5,668 | $1.3M | No change |
| MDLZ Mondelez International Inc. Class A | 0.41% | 18,865 | $1.3M | Reduce -4.0% |
| EMR Emerson Electric Co. | 0.41% | 9,505 | $1.3M | Reduce -1.6% |
| FCX Freeport-McMoran Inc. | 0.41% | 29,203 | $1.3M | Reduce -8.2% |
| JCI Johnson Controls Internation | 0.41% | 11,971 | $1.3M | Reduce -1.4% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.39% | 30,335 | $1.2M | Add +104.1% |
| WM Waste Management Inc. | 0.38% | 5,162 | $1.2M | No change |
| AMD Advanced Micro Devices | 0.37% | 8,136 | $1.2M | Reduce -2.0% |
| JGRO JPMorgan Active Growth ETF | 0.36% | 12,817 | $1.1M | Add +157.7% |
| HON Honeywell International Inc. | 0.36% | 4,715 | $1.1M | Add +1.4% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.35% | 34,435 | $1.1M | Reduce -7.2% |
| QCOM Qualcomm Inc. | 0.35% | 6,819 | $1.1M | Reduce -7.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.34% | 3,446 | $1.0M | Add +2.8% |
| FFA First Trust Enhan Eqty Inc. | 0.34% | 51,042 | $1.0M | Reduce -8.1% |
| APD Air Products & Chemicals Inc. | 0.34% | 3,682 | $1.0M | Reduce -8.1% |
| ADP Automatic Data Processing | 0.33% | 3,340 | $1.0M | Add +1.1% |
| V Visa Inc. Class A | 0.33% | 2,880 | $1.0M | Reduce -0.2% |
| GE General Electric filed as GE AEROSPACE | 0.33% | 3,929 | $1.0M | Reduce -2.4% |
| DWLD Davis Select Worldwide ETF | 0.33% | 24,320 | $1.0M | Add +13.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.32% | 20,933 | $991K | Add +0.0% |
| VZ Verizon Communications Inc. | 0.32% | 22,818 | $987K | Reduce -2.1% |
| HPQ HP Inc. | 0.31% | 39,153 | $958K | Reduce -12.1% |
| HBAN Huntington Bancshares Inc. | 0.30% | 55,041 | $922K | Add +5.3% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.29% | 10,000 | $911K | No change |
| VIGI Vanguard Int Div App Indx FD | 0.29% | 10,044 | $905K | Add +2.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.29% | 3,816 | $904K | Reduce -19.9% |
| BUFB Innovator Ladd Allo Buff ETF | 0.29% | 26,600 | $901K | Add +155.5% |
| IAT iShares US Regional Banks Et | 0.29% | 17,850 | $884K | No change |
| XPO Xpo Inc. | 0.29% | 7,000 | $884K | New |
| CSX CSX Corp. | 0.29% | 27,013 | $881K | Reduce -1.1% |
| NEE Nextera Energy Inc. | 0.27% | 12,195 | $847K | Reduce -10.9% |
| COR Cencora Inc. | 0.27% | 2,821 | $846K | Reduce -4.6% |
| XOP SS SPDR S&P Og Exp & Prod | 0.27% | 6,696 | $842K | New |
| G Genpact Ltd. | 0.27% | 18,955 | $834K | No change |
| NOG Northern Oil and Gas Inc. | 0.26% | 28,750 | $815K | Add +130.3% |
| PSX Phillips 66 | 0.26% | 6,711 | $801K | Reduce -8.8% |
| TMSL T.rowe PRC Small-Mid Cap ETF | 0.25% | 23,945 | $785K | Add +61.0% |
| AMGN Amgen Inc. | 0.25% | 2,800 | $782K | Add +2.8% |
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -1.8% | 4.81% | −0.77 |
| CRGY Crescent Energy Inc. Class A | Reduce -90.0% | 0.03% | −0.38 |
| LLY Eli Lilly & Co. | Reduce -3.8% | 2.24% | −0.35 |
| CVX Chevron Corp. | Reduce -5.5% | 1.10% | −0.33 |
| COP Conocophillips | Reduce -19.3% | 0.61% | −0.32 |
| ABBV Abbvie Inc. | Reduce -2.2% | 1.37% | −0.29 |
| JNJ Johnson & Johnson | Reduce -4.3% | 1.36% | −0.26 |
| UNH Unitedhealth Group Inc. | Reduce -39.0% | 0.13% | −0.24 |
| XOM Exxon Mobil Corp. | Reduce -6.5% | 0.72% | −0.17 |
| CB Chubb Ltd. | Reduce -3.9% | 1.21% | −0.17 |
| VTRS Viatris Inc. | Reduce -83.4% | 0.03% | −0.17 |
| PEP Pepsico Inc. | Reduce -9.1% | 0.43% | −0.14 |
| UPS United Parcel Service Class B | Reduce -38.4% | 0.15% | −0.13 |
| MCD McDonald's Corp. | Reduce -0.9% | 0.96% | −0.13 |
| ALL Allstate Corp. | Reduce -2.1% | 1.20% | −0.13 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -6.0% | 0.52% | −0.12 |
| INTC Intel Corp. | Sold out | 0.00% | −0.11 |
| PCAR Paccar Inc. | Sold out | 0.00% | −0.11 |
| HPQ HP Inc. | Reduce -12.1% | 0.31% | −0.11 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.10 |
| DUK Duke Energy Corp. | Reduce -5.7% | 0.64% | −0.10 |
| VLO Valero Energy Corp. | Reduce -6.3% | 0.79% | −0.08 |
| WFG West Fraser Timber Co. Ltd. | Sold out | 0.00% | −0.08 |
| JSCP JPMorgan Short Duration Core | Reduce -4.8% | 0.74% | −0.07 |
| ELV Elevance Health Inc. | Reduce -21.1% | 0.15% | −0.07 |
| FANG Diamondback Energy Inc. | Reduce -10.2% | 0.19% | −0.07 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.07 |
| KO The Coca-Cola Co. | Reduce -3.9% | 0.64% | −0.07 |
| PFE Pfizer Inc. | Reduce -15.8% | 0.22% | −0.07 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -19.9% | 0.29% | −0.07 |
| APD Air Products & Chemicals Inc. | Reduce -8.1% | 0.34% | −0.07 |
| T AT&T Inc. | Reduce -4.3% | 0.88% | −0.06 |
| UNP Union Pacific Corp. | Reduce -4.8% | 0.47% | −0.06 |
| RVT Royce Small-Cap Trust Inc. | Reduce -26.9% | 0.16% | −0.06 |
| NEE Nextera Energy Inc. | Reduce -10.9% | 0.27% | −0.06 |
| USA Liberty All Star Equity Fund | Reduce -28.3% | 0.13% | −0.05 |
| PSX Phillips 66 | Reduce -8.8% | 0.26% | −0.05 |
| ZTS Zoetis Inc. | Reduce -20.1% | 0.13% | −0.05 |
| ITW Illinois Tool Works | Reduce -34.4% | 0.08% | −0.05 |
| BMY Bristol-Myers Squibb Co. | Reduce -1.6% | 0.12% | −0.05 |
| S Sentinelone Inc. Class A | Reduce -36.1% | 0.07% | −0.05 |
| VCLT Vanguard Long-Term Corp. Bond | Reduce -23.8% | 0.12% | −0.05 |
| AMH American Homes 4 Rent- A | Reduce -9.9% | 0.20% | −0.04 |
| MSI Motorola Solutions Inc. | Reduce -8.2% | 0.23% | −0.04 |
| MDLZ Mondelez International Inc. Class A | Reduce -4.0% | 0.41% | −0.04 |
| VZ Verizon Communications Inc. | Reduce -2.1% | 0.32% | −0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -28.3% | 0.08% | −0.04 |
| STEW SRH Total Return Fund Inc. | Reduce -20.8% | 0.13% | −0.04 |
| HD Home Depot Inc. | Reduce -3.3% | 0.45% | −0.04 |
| AFL Aflac Inc. | Reduce -9.6% | 0.17% | −0.04 |
Portfolio Buys Q1 2025 → Q2 2025
| AIRR First Trust Rba American Ind | Add +76.8% | 0.58% | +0.29 |
| XPO Xpo Inc. | New | 0.29% | +0.29 |
| XOP SS SPDR S&P Og Exp & Prod | New | 0.27% | +0.27 |
| JGRO JPMorgan Active Growth ETF | Add +157.7% | 0.36% | +0.23 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +104.1% | 0.39% | +0.21 |
| FNDX Schwab Fndmntl US LRG Co. ETF | New | 0.21% | +0.21 |
| BUFB Innovator Ladd Allo Buff ETF | Add +155.5% | 0.29% | +0.18 |
| JEPI JPMorgan Equity Premium Inco | Add +38.3% | 0.65% | +0.15 |
| JAVA JPMorgan Active Value ETF | Add +41.4% | 0.54% | +0.15 |
| NOG Northern Oil and Gas Inc. | Add +130.3% | 0.26% | +0.14 |
| AMZN Amazon.com Inc. | Add +11.1% | 0.69% | +0.12 |
| RSP Invesco S&P 500 Equal Weight | Add +33.0% | 0.48% | +0.12 |
| JCPB JPMorgan Core Plus Bond ETF | Add +22.7% | 0.75% | +0.11 |
| DRLL Strive US Energy ETF | New | 0.10% | +0.10 |
| GOOG Alphabet Inc. Class C | Add +9.7% | 0.64% | +0.10 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Add +61.0% | 0.25% | +0.10 |
| EVR Evercore Inc. Class A | New | 0.09% | +0.09 |
| META Meta Platforms Inc. Class A | New | 0.09% | +0.09 |
| VONG Vanguard Russell 1000 Growth | New | 0.08% | +0.08 |
| SMH Vaneck Semiconductor ETF | New | 0.08% | +0.08 |
| USB US Bancorp | Add +0.1% | 4.09% | +0.08 |
| ARKQ ARK Autonomous Tech & Robot | New | 0.08% | +0.08 |
| VUG Vanguard Mrngstar GR ETF-Sui | New | 0.08% | +0.08 |
| TXN Texas Instruments Inc. | New | 0.07% | +0.07 |
| IJH iShares Core S&P Midcap ETF | New | 0.07% | +0.07 |
| CBRE CBRE Group Inc. Class A | New | 0.07% | +0.07 |
| ADX Adams Diversified Equity | New | 0.07% | +0.07 |
| LRCX Lam Research Corp. | New | 0.07% | +0.07 |
| GLD SPDR Gold Shares | New | 0.07% | +0.07 |
| VOO Vanguard S&P 500 ETF | Add +3.5% | 0.75% | +0.06 |
| MU Micron Technology Inc. | Add +18.0% | 0.16% | +0.06 |
| AFG American Financial Group Inc. | Add +65.0% | 0.16% | +0.05 |
| DWLD Davis Select Worldwide ETF | Add +13.5% | 0.33% | +0.05 |
| ARKK ARK Innovation ETF | Add +0.0% | 0.14% | +0.04 |
| HBAN Huntington Bancshares Inc. | Add +5.3% | 0.30% | +0.03 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | Add +39.0% | 0.11% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +6.4% | 0.17% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.8% | 0.34% | +0.03 |
| BAC Bank of America Corp. | Add +0.0% | 0.32% | +0.02 |
| HON Honeywell International Inc. | Add +1.4% | 0.36% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +4.6% | 0.18% | +0.02 |
| TSLA Tesla Inc. | Add +0.7% | 0.11% | +0.02 |
| VIGI Vanguard Int Div App Indx FD | Add +2.0% | 0.29% | +0.01 |
| COWZ Pacer US Cash Cows 100 ETF | Add +7.7% | 0.44% | +0.01 |
| AGG iShares Core U.S. Aggregate | Add +6.8% | 0.56% | +0.01 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +9.4% | 0.11% | +0.01 |
| SMIG Bahl & Gaynor S/M Inc. Growth | Add +5.2% | 0.80% | +0.01 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +10.1% | 0.16% | +0.01 |
| PNC PNC Financial Services Group | Add +0.3% | 0.45% | +0.01 |
| PEG Public Service Enterprise GP | Add +4.0% | 0.16% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |