Heritage Wealth Management, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 29, 2025), Heritage Wealth Management, Inc. reported 228 stock positions worth $293.8 million. Its top holding was Procter & Gamble (PG) at 6.6% of the portfolio, followed by Apple (AAPL, 5.6%) and Microsoft (MSFT, 4.8%). Compared with Q4 2024, it opened 14 new positions, sold out of 10, added to 64 and reduced 103. The biggest buy was a new position in Schwab Fndmn Intl LRG Co. ETF (FNDF) and the biggest sale Apple (AAPL, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001944755
- Portfolio Value
- $293.8M (Q1 2025)
- SEC Filing
- 0001944755-25-000002 ↗ filed Apr 29, 2025
Holdings Value
Holdings 228 stocks · $293.8M
| PG The Procter & Gamble Co. | 6.59% | 113,600 | $19.4M | Reduce -1.7% |
| AAPL Apple Inc. | 5.58% | 73,813 | $16.4M | Reduce -3.6% |
| MSFT Microsoft Corp. | 4.80% | 37,539 | $14.1M | Reduce -2.9% |
| USB US Bancorp | 4.01% | 279,090 | $11.8M | Reduce -4.0% |
| JPM JPMorgan Chase & Co. | 2.71% | 32,457 | $8.0M | Reduce -3.8% |
| LLY Eli Lilly & Co. | 2.59% | 9,208 | $7.6M | Reduce -6.6% |
| WMT Walmart Inc. | 2.29% | 76,649 | $6.7M | Reduce -3.5% |
| ABBV Abbvie Inc. | 1.66% | 23,259 | $4.9M | Reduce -3.6% |
| CINF Cincinnati Financial Corp. | 1.63% | 32,509 | $4.8M | Reduce -0.1% |
| JNJ Johnson & Johnson | 1.62% | 28,696 | $4.8M | Reduce -2.3% |
| KR Kroger Co. | 1.48% | 64,098 | $4.3M | Reduce -0.3% |
| CVX Chevron Corp. | 1.43% | 25,104 | $4.2M | Reduce -0.4% |
| CB Chubb Ltd. | 1.38% | 13,466 | $4.1M | Reduce -0.7% |
| ALL Allstate Corp. | 1.33% | 18,820 | $3.9M | Reduce -4.5% |
| CSCO Cisco Systems Inc. | 1.27% | 60,371 | $3.7M | Reduce -0.8% |
| MCD McDonald's Corp. | 1.10% | 10,301 | $3.2M | Reduce -4.0% |
| NVDA Nvidia Corp. | 0.95% | 25,835 | $2.8M | Add +25.1% |
| T AT&T Inc. | 0.94% | 97,800 | $2.8M | Reduce -3.3% |
| COP Conocophillips | 0.93% | 25,901 | $2.7M | Add +0.1% |
| XOM Exxon Mobil Corp. | 0.89% | 22,073 | $2.6M | Add +2.4% |
| VLO Valero Energy Corp. | 0.87% | 19,349 | $2.6M | Add +0.5% |
| ETN Eaton Corp. PLC | 0.86% | 9,339 | $2.5M | Reduce -0.9% |
| AVUV Avantis US Small Cap Value | 0.85% | 28,807 | $2.5M | Add +2.6% |
| DE Deere & Co. | 0.85% | 5,297 | $2.5M | Reduce -0.5% |
| JSCP JPMorgan Short Duration Core | 0.81% | 50,620 | $2.4M | Reduce -5.3% |
| SMIG Bahl & Gaynor S/M Inc. Growth | 0.79% | 81,620 | $2.3M | Add +2.5% |
| CTAS Cintas Corp. | 0.78% | 11,162 | $2.3M | No change |
| ADI Analog Devices Inc. | 0.77% | 11,174 | $2.3M | Reduce -1.5% |
| MRK Merck & Co. Inc. | 0.76% | 24,914 | $2.2M | Reduce -9.0% |
| CAT Caterpillar Inc. | 0.75% | 6,638 | $2.2M | Reduce -6.2% |
| DUK Duke Energy Corp. | 0.73% | 17,700 | $2.2M | Reduce -0.8% |
| KO The Coca-Cola Co. | 0.71% | 28,992 | $2.1M | Reduce -1.4% |
| ABT Abbott Laboratories | 0.69% | 15,343 | $2.0M | Reduce -0.5% |
| VOO Vanguard S&P 500 ETF | 0.69% | 3,959 | $2.0M | Reduce -25.5% |
| ORCL Oracle Corp. | 0.68% | 14,367 | $2.0M | Reduce -0.3% |
| PM Philip Morris International | 0.66% | 12,178 | $1.9M | Add +0.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.65% | 7,621 | $1.9M | Reduce -8.3% |
| JCPB JPMorgan Core Plus Bond ETF | 0.64% | 40,098 | $1.9M | Add +16.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.64% | 3,513 | $1.9M | Add +0.5% |
| PEP Pepsico Inc. | 0.57% | 11,187 | $1.7M | Reduce -4.6% |
| COST Costco Wholesale Corp. | 0.57% | 1,771 | $1.7M | Add +2.3% |
| AMZN Amazon.com Inc. | 0.57% | 8,754 | $1.7M | Add +21.5% |
| GOOGL Alphabet Inc. Class A | 0.56% | 10,695 | $1.7M | Add +8.6% |
| AGG iShares Core U.S. Aggregate | 0.55% | 16,196 | $1.6M | Add +10.5% |
| GOOG Alphabet Inc. Class C | 0.54% | 10,239 | $1.6M | Add +14.0% |
| UNP Union Pacific Corp. | 0.54% | 6,684 | $1.6M | Reduce -3.1% |
| BGIG Bahl & Gaynor Inc. Growth ETF | 0.53% | 53,000 | $1.6M | No change |
| EHC Encompass Health Corp. | 0.51% | 14,937 | $1.5M | Reduce -0.7% |
| RTX RTX Corp. | 0.51% | 11,222 | $1.5M | Add +0.8% |
| JEPI JPMorgan Equity Premium Inco | 0.49% | 25,407 | $1.5M | Add +15.5% |
| AVGO Broadcom Inc. | 0.49% | 8,583 | $1.4M | Add +7.1% |
| HD Home Depot Inc. | 0.49% | 3,914 | $1.4M | Add +2.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.47% | 5,386 | $1.4M | Add +4.2% |
| SYK Stryker Corp. | 0.47% | 3,705 | $1.4M | Add +3.8% |
| KLAC KLA Corp. | 0.46% | 1,968 | $1.3M | Reduce -9.8% |
| MDLZ Mondelez International Inc. Class A | 0.45% | 19,659 | $1.3M | Reduce -0.5% |
| PNC PNC Financial Services Group | 0.44% | 7,412 | $1.3M | Add +0.1% |
| CCJ Cameco Corp. | 0.43% | 31,025 | $1.3M | Add +0.5% |
| MPC Marathon Petroleum Corp. | 0.43% | 8,615 | $1.3M | Reduce -11.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.43% | 22,814 | $1.2M | Add +11.3% |
| HPQ HP Inc. | 0.42% | 44,548 | $1.2M | Reduce -0.2% |
| FCX Freeport-McMoran Inc. | 0.41% | 31,818 | $1.2M | Reduce -1.1% |
| CRGY Crescent Energy Inc. Class A | 0.41% | 106,425 | $1.2M | Reduce -4.5% |
| WM Waste Management Inc. | 0.41% | 5,162 | $1.2M | No change |
| APD Air Products & Chemicals Inc. | 0.40% | 4,007 | $1.2M | Add +2.1% |
| JAVA JPMorgan Active Value ETF | 0.39% | 17,939 | $1.1M | Add +35.6% |
| QCOM Qualcomm Inc. | 0.38% | 7,343 | $1.1M | Add +0.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.37% | 37,096 | $1.1M | Add +5.3% |
| UNH Unitedhealth Group Inc. | 0.37% | 2,067 | $1.1M | Reduce -12.3% |
| FFA First Trust Enhan Eqty Inc. | 0.37% | 55,542 | $1.1M | Reduce -2.6% |
| EMR Emerson Electric Co. | 0.36% | 9,662 | $1.1M | Reduce -1.5% |
| VZ Verizon Communications Inc. | 0.36% | 23,307 | $1.1M | Add +9.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.36% | 4,765 | $1.1M | Reduce -8.2% |
| RSP Invesco S&P 500 Equal Weight | 0.36% | 6,072 | $1.1M | Add +12.2% |
| V Visa Inc. Class A | 0.34% | 2,885 | $1.0M | Add +8.3% |
| ADP Automatic Data Processing | 0.34% | 3,305 | $1.0M | Add +0.6% |
| HON Honeywell International Inc. | 0.34% | 4,650 | $985K | Add +0.6% |
| JCI Johnson Controls Internation | 0.33% | 12,144 | $973K | Add +11.6% |
| NEE Nextera Energy Inc. | 0.33% | 13,680 | $970K | Reduce -27.8% |
| G Genpact Ltd. | 0.33% | 18,955 | $955K | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.32% | 5,668 | $941K | Add +7.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.31% | 3,351 | $921K | Add +2.1% |
| PSX Phillips 66 | 0.31% | 7,360 | $909K | Reduce -1.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 20,929 | $873K | Add +1.8% |
| AMD Advanced Micro Devices | 0.29% | 8,303 | $853K | Reduce -3.5% |
| PFE Pfizer Inc. | 0.29% | 33,614 | $852K | Add +0.2% |
| AIRR First Trust Rba American Ind | 0.29% | 12,445 | $849K | Add +172.9% |
| AMGN Amgen Inc. | 0.29% | 2,724 | $849K | Add +0.0% |
| UPS United Parcel Service Class B | 0.29% | 7,638 | $840K | Reduce -14.3% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.29% | 10,000 | $839K | No change |
| IAT iShares US Regional Banks Et | 0.28% | 17,850 | $832K | No change |
| COR Cencora Inc. | 0.28% | 2,958 | $823K | Reduce -21.6% |
| VIGI Vanguard Int Div App Indx FD | 0.28% | 9,846 | $817K | Reduce -0.5% |
| DWLD Davis Select Worldwide ETF | 0.27% | 21,420 | $807K | No change |
| GE General Electric filed as GE AEROSPACE | 0.27% | 4,024 | $805K | Reduce -4.7% |
| CSX CSX Corp. | 0.27% | 27,299 | $803K | Reduce -1.0% |
| MSI Motorola Solutions Inc. | 0.27% | 1,826 | $799K | Add +1.7% |
| XEL Xcel Energy Inc. | 0.27% | 11,130 | $788K | Add +0.4% |
| HBAN Huntington Bancshares Inc. | 0.27% | 52,291 | $785K | Reduce -9.2% |
| CMCSA Comcast Corp. Class A | 0.27% | 21,101 | $779K | Reduce -12.8% |
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -3.6% | 5.58% | −0.79 |
| MSFT Microsoft Corp. | Reduce -2.9% | 4.80% | −0.62 |
| USB US Bancorp | Reduce -4.0% | 4.01% | −0.61 |
| VOO Vanguard S&P 500 ETF | Reduce -25.5% | 0.69% | −0.26 |
| NOG Northern Oil and Gas Inc. | Reduce -54.7% | 0.13% | −0.21 |
| BA The Boeing Co. | Reduce -57.2% | 0.14% | −0.19 |
| ETN Eaton Corp. PLC | Reduce -0.9% | 0.86% | −0.18 |
| MRK Merck & Co. Inc. | Reduce -9.0% | 0.76% | −0.14 |
| CRGY Crescent Energy Inc. Class A | Reduce -4.5% | 0.41% | −0.13 |
| NEE Nextera Energy Inc. | Reduce -27.8% | 0.33% | −0.12 |
| ORCL Oracle Corp. | Reduce -0.3% | 0.68% | −0.11 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.11 |
| CAT Caterpillar Inc. | Reduce -6.2% | 0.75% | −0.11 |
| VXF Vanguard Extended Market ETF | Sold out | 0.00% | −0.11 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.10 |
| WMT Walmart Inc. | Reduce -3.5% | 2.29% | −0.10 |
| ARKQ ARK Autonomous Tech & Robot | Sold out | 0.00% | −0.10 |
| VTRS Viatris Inc. | Reduce -4.9% | 0.20% | −0.09 |
| EVR Evercore Inc. Class A | Sold out | 0.00% | −0.09 |
| TSLA Tesla Inc. | Reduce -24.0% | 0.09% | −0.09 |
| UPS United Parcel Service Class B | Reduce -14.3% | 0.29% | −0.09 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.09 |
| P Everpure Inc. Class A | Reduce -8.9% | 0.15% | −0.07 |
| SMH Vaneck Semiconductor ETF | Sold out | 0.00% | −0.07 |
| ITB iShares U.S. Home Constructi | Sold out | 0.00% | −0.07 |
| NKE Nike Inc. Class B | Sold out | 0.00% | −0.07 |
| CBRE CBRE Group Inc. Class A | Sold out | 0.00% | −0.07 |
| HPQ HP Inc. | Reduce -0.2% | 0.42% | −0.06 |
| AMD Advanced Micro Devices | Reduce -3.5% | 0.29% | −0.06 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -8.2% | 0.36% | −0.05 |
| WCC Wesco International Inc. | Reduce -7.2% | 0.22% | −0.05 |
| HBAN Huntington Bancshares Inc. | Reduce -9.2% | 0.27% | −0.04 |
| EMR Emerson Electric Co. | Reduce -1.5% | 0.36% | −0.04 |
| KBH KB Home | Reduce -13.5% | 0.15% | −0.04 |
| CMCSA Comcast Corp. Class A | Reduce -12.8% | 0.27% | −0.04 |
| DHI D.R. Horton Inc. | Reduce -7.8% | 0.21% | −0.04 |
| PAVE Global X US Infrastructure | Reduce -27.4% | 0.08% | −0.03 |
| ADI Analog Devices Inc. | Reduce -1.5% | 0.77% | −0.03 |
| CARR Carrier Global Corp. | Reduce -18.0% | 0.11% | −0.03 |
| FITB Fifth Third Bancorp | Reduce -8.0% | 0.20% | −0.03 |
| MCHP Microchip Technology Inc. | Reduce -15.1% | 0.08% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -12.3% | 0.37% | −0.03 |
| FFA First Trust Enhan Eqty Inc. | Reduce -2.6% | 0.37% | −0.03 |
| PLTR Palantir Technologies Inc. Class A | Reduce -30.8% | 0.10% | −0.03 |
| MPC Marathon Petroleum Corp. | Reduce -11.9% | 0.43% | −0.03 |
| ITW Illinois Tool Works | Reduce -16.4% | 0.13% | −0.03 |
| S Sentinelone Inc. Class A | Reduce -0.8% | 0.12% | −0.02 |
| OXY Occidental Petroleum Corp. | Reduce -26.8% | 0.07% | −0.02 |
| INTC Intel Corp. | Reduce -28.3% | 0.11% | −0.02 |
| CSX CSX Corp. | Reduce -1.0% | 0.27% | −0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| FNDF Schwab Fndmn Intl LRG Co. ETF | New | 0.18% | +0.18 |
| AIRR First Trust Rba American Ind | Add +172.9% | 0.29% | +0.17 |
| PM Philip Morris International | Add +0.0% | 0.66% | +0.17 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.15% | +0.15 |
| JGRO JPMorgan Active Growth ETF | New | 0.12% | +0.12 |
| XOM Exxon Mobil Corp. | Add +2.4% | 0.89% | +0.12 |
| JCPB JPMorgan Core Plus Bond ETF | Add +16.4% | 0.64% | +0.11 |
| BUFB Innovator Ladd Allo Buff ETF | New | 0.11% | +0.11 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.5% | 0.64% | +0.11 |
| JAVA JPMorgan Active Value ETF | Add +35.6% | 0.39% | +0.11 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 0.09% | +0.09 |
| VLO Valero Energy Corp. | Add +0.5% | 0.87% | +0.09 |
| RTX RTX Corp. | Add +0.8% | 0.51% | +0.08 |
| VZ Verizon Communications Inc. | Add +9.5% | 0.36% | +0.08 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | New | 0.08% | +0.08 |
| NOBL Proshares S&P 500 Dividend A | Add +46.6% | 0.21% | +0.07 |
| JEPI JPMorgan Equity Premium Inco | Add +15.5% | 0.49% | +0.07 |
| COP Conocophillips | Add +0.1% | 0.93% | +0.07 |
| AGG iShares Core U.S. Aggregate | Add +10.5% | 0.55% | +0.07 |
| BSX Boston Scientific Corp. | New | 0.07% | +0.07 |
| VXUS Vanguard Total Intl Stock | New | 0.07% | +0.07 |
| DFAX Dimensional World Ex US Core | New | 0.07% | +0.07 |
| XEXGX Eaton Vance Tax-Managed Glob | New | 0.07% | +0.07 |
| V Visa Inc. Class A | Add +8.3% | 0.34% | +0.06 |
| RMT Royce Micro-Cap Trust Inc. | New | 0.06% | +0.06 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Add +57.5% | 0.15% | +0.05 |
| AMGN Amgen Inc. | Add +0.0% | 0.29% | +0.05 |
| BDJ BlackRock Enhanced Eqty DVD | New | 0.05% | +0.05 |
| JCI Johnson Controls Internation | Add +11.6% | 0.33% | +0.05 |
| RSP Invesco S&P 500 Equal Weight | Add +12.2% | 0.36% | +0.04 |
| COST Costco Wholesale Corp. | Add +2.3% | 0.57% | +0.04 |
| SYK Stryker Corp. | Add +3.8% | 0.47% | +0.04 |
| AMZN Amazon.com Inc. | Add +21.5% | 0.57% | +0.04 |
| COWZ Pacer US Cash Cows 100 ETF | Add +11.3% | 0.43% | +0.04 |
| NVS Novartis AG-Sponsored ADR | Add +0.8% | 0.23% | +0.04 |
| AXP American Express Co. | Add +34.0% | 0.17% | +0.03 |
| NVDA Nvidia Corp. | Add +25.1% | 0.95% | +0.03 |
| SCHW Schwab (charles) Corp. | Add +8.8% | 0.20% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +31.9% | 0.15% | +0.03 |
| JOBY Joby Aviation Inc. | New | 0.03% | +0.03 |
| ADP Automatic Data Processing | Add +0.6% | 0.34% | +0.02 |
| IEFA iShares Core MSCI Eafe ETF | Add +17.2% | 0.10% | +0.02 |
| APD Air Products & Chemicals Inc. | Add +2.1% | 0.40% | +0.02 |
| SMIG Bahl & Gaynor S/M Inc. Growth | Add +2.5% | 0.79% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +4.2% | 0.47% | +0.02 |
| MA Mastercard Inc. Class A | Add +16.5% | 0.10% | +0.02 |
| XEL Xcel Energy Inc. | Add +0.4% | 0.27% | +0.02 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +5.3% | 0.37% | +0.02 |
| SBUX Starbucks Corp. | Add +9.5% | 0.09% | +0.02 |
| ENB Enbridge Inc. | Add +0.1% | 0.17% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 272 | $400.8M | AAPL, PG, USB, MSFT, JPM |
| Q1 2026 | 157 | $202.0M | AAPL, JPM, JCPB, ABBV, CSCO |
| Q4 2025 | 258 | $359.6M | PG, AAPL, MSFT, USB, JPM |
| Q3 2025 | 248 | $340.6M | PG, MSFT, AAPL, USB, JPM |
| Q2 2025 | 239 | $309.0M | MSFT, PG, AAPL, USB, JPM |
| Q1 2025 | 228 | $293.8M | PG, AAPL, MSFT, USB, JPM |
| Q4 2024 | 224 | $300.8M | PG, AAPL, MSFT, USB, JPM |
| Q3 2024 | 229 | $305.0M | PG, AAPL, MSFT, USB, LLY |
| Q2 2024 | 220 | $298.3M | PG, MSFT, AAPL, USB, LLY |