Howe & Rusling Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 10, 2026), Howe & Rusling Inc. reported 478 stock positions worth $1.7 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 4.5% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 3.7%) and iShares Core S&P U.S. Growth (IUSG, 3.7%). Compared with Q1 2026, it opened 53 new positions, sold out of 50, added to 230 and reduced 102. The biggest buy was a new position in Datadog Class A (DDOG) and the biggest sale Honeywell International (HON, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.7B (Q2 2026)
- SEC Filing
- 0001398344-26-013907 ↗ filed Aug 10, 2026
Holdings Value
Holdings 478 stocks · $1.7B
| VTI VG Morningstar TS MKT ETF-US | 4.47% | 208,470 | $77.1M | Add +8.1% |
| IVV iShares Core S&P 500 ETF | 3.73% | 85,966 | $64.4M | Add +7.4% |
| IUSG iShares Core S&P U.S. Growth | 3.71% | 339,855 | $63.9M | Add +0.3% |
| JPM JPMorgan Chase & Co. | 3.61% | 189,938 | $62.2M | Add +1.9% |
| AVGO Broadcom Inc. | 3.54% | 161,429 | $61.0M | Reduce -0.1% |
| VCIT Vanguard Int-Term Corporate | 3.16% | 658,720 | $54.4M | Add +5.6% |
| AAPL Apple Inc. | 2.81% | 167,597 | $48.5M | Add +0.7% |
| IUSV iShares Core S&P U.S. Value | 2.66% | 416,948 | $45.9M | Add +16.2% |
| GVI iShares Intermediate Governm | 2.54% | 411,980 | $43.7M | Add +4.4% |
| NVDA Nvidia Corp. | 2.13% | 183,653 | $36.7M | Add +0.2% |
| MSFT Microsoft Corp. | 2.04% | 94,506 | $35.3M | Add +5.1% |
| AMZN Amazon.com Inc. | 2.03% | 146,782 | $35.0M | Add +0.2% |
| XOM Exxon Mobil Corp. | 1.85% | 233,451 | $31.9M | Reduce -0.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.82% | 397,192 | $31.4M | Add +7.7% |
| GOOG Alphabet Inc. Class C | 1.48% | 72,343 | $25.6M | Reduce -0.3% |
| ABBV Abbvie Inc. | 1.43% | 97,901 | $24.6M | Add +12.1% |
| META Meta Platforms Inc. Class A | 1.37% | 42,008 | $23.7M | Add +1.0% |
| NEE Nextera Energy Inc. | 1.37% | 269,147 | $23.6M | Add +0.7% |
| CAT Caterpillar Inc. | 1.27% | 20,530 | $21.9M | Reduce -0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.21% | 137,278 | $20.8M | Add +0.6% |
| MS Morgan Stanley | 1.16% | 95,693 | $20.0M | Add +1.1% |
| GS Goldman Sachs Group Inc. | 1.09% | 18,547 | $18.8M | Add +1.4% |
| MU Micron Technology Inc. | 1.07% | 15,944 | $18.4M | Reduce -14.5% |
| ELV Elevance Health Inc. | 1.03% | 45,974 | $17.8M | Add +18.8% |
| IJR iShares Core S&P Small-Cap E | 0.97% | 113,115 | $16.8M | Add +13.9% |
| ICE Intercontinental Exchange Inc. | 0.97% | 136,080 | $16.8M | Reduce -0.1% |
| VWO Vanguard Ftse Emerging Marke | 0.96% | 276,275 | $16.5M | Add +21.4% |
| KO The Coca-Cola Co. | 0.95% | 201,373 | $16.4M | Add +0.8% |
| VYM Vanguard High DVD Yield ETF | 0.94% | 102,327 | $16.2M | Reduce -1.8% |
| KLAC KLA Corp. | 0.92% | 52,573 | $15.9M | Add +1.7% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.90% | 20,388 | $15.6M | Reduce -3.4% |
| PM Philip Morris International | 0.90% | 85,543 | $15.5M | Reduce -28.1% |
| VGIT Vanguard Intermediate-Term T | 0.88% | 256,842 | $15.1M | Add +11.8% |
| V Visa Inc. Class A | 0.83% | 41,770 | $14.3M | Add +0.6% |
| BAC Bank of America Corp. | 0.82% | 249,577 | $14.2M | Add +0.9% |
| UNP Union Pacific Corp. | 0.82% | 51,684 | $14.1M | Add +1.4% |
| PEP Pepsico Inc. | 0.80% | 102,039 | $13.8M | Add +2.0% |
| HON Honeywell International Inc. | 0.79% | 60,720 | $13.6M | Reduce -0.8% |
| HONA Honeywell Aerospace Inc. | 0.78% | 60,764 | $13.4M | Reduce -0.7% |
| SYK Stryker Corp. | 0.77% | 42,434 | $13.4M | Add +31.3% |
| MCD McDonald's Corp. | 0.77% | 48,830 | $13.2M | Reduce -0.0% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 0.76% | 6,596 | $13.1M | Reduce -0.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.73% | 156,667 | $12.6M | Add +19.7% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.73% | 76,615 | $12.5M | Add +12.1% |
| AMAT Applied Materials Inc. | 0.72% | 17,216 | $12.4M | Add +0.7% |
| CASY Casey's General Stores Inc. | 0.71% | 15,473 | $12.3M | Reduce -26.6% |
| APH Amphenol Corp. Class A | 0.69% | 67,050 | $11.8M | Reduce -3.7% |
| DTE DTE Energy Company | 0.68% | 77,083 | $11.7M | Add +1.0% |
| CCK Crown Holdings Inc. | 0.68% | 104,899 | $11.7M | Add +1.8% |
| GD General Dynamics Corp. | 0.64% | 31,331 | $11.1M | Add +1.8% |
| MA Mastercard Inc. Class A | 0.63% | 21,298 | $10.9M | Add +7.0% |
| RRC Range Resources Corp. | 0.61% | 282,405 | $10.5M | Add +0.9% |
| QCOM Qualcomm Inc. | 0.60% | 56,374 | $10.4M | Add +3.6% |
| USHY iShares Broad Usd High Yield | 0.58% | 269,340 | $10.0M | Add +3.4% |
| MDLZ Mondelez International Inc. Class A | 0.57% | 169,469 | $9.8M | Reduce -12.7% |
| CDNS Cadence Design SYS Inc. | 0.56% | 25,554 | $9.6M | Add +3.1% |
| EW Edwards Lifesciences Corp. | 0.53% | 101,913 | $9.2M | Add +0.7% |
| COST Costco Wholesale Corp. | 0.53% | 9,728 | $9.1M | Reduce -0.8% |
| MDT Medtronic PLC | 0.52% | 115,218 | $9.0M | Add +20.3% |
| CMS CMS Energy Corp. | 0.51% | 116,029 | $8.9M | Add +1.3% |
| DHR Danaher Corp. | 0.49% | 44,362 | $8.5M | Add +10.4% |
| CVX Chevron Corp. | 0.48% | 50,033 | $8.3M | Add +2.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.48% | 11,055 | $8.3M | Add +0.5% |
| LAMR Lamar Advertising Co. Class A | 0.47% | 51,961 | $8.1M | Add +2.3% |
| AZN Astrazeneca PLC | 0.46% | 42,193 | $8.0M | Reduce -20.7% |
| CME Cme Group Inc. | 0.45% | 35,408 | $7.8M | Add +1.7% |
| DDOG Datadog Inc. Class A | 0.45% | 29,477 | $7.7M | New |
| JNJ Johnson & Johnson | 0.43% | 29,374 | $7.5M | Reduce -0.4% |
| NSC Norfolk Southern Corp. | 0.41% | 22,338 | $7.0M | Reduce -0.6% |
| XLF SS Financial Select Sector | 0.41% | 130,730 | $7.0M | Add +12.3% |
| APD Air Products & Chemicals Inc. | 0.41% | 23,828 | $7.0M | Add +3.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.40% | 72,376 | $7.0M | Add +54.7% |
| SPGI S&P Global Inc. | 0.36% | 15,388 | $6.3M | Add +16.5% |
| XLK SS Technology Select Sector | 0.36% | 32,644 | $6.2M | Add +9.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.35% | 63,196 | $6.1M | Add +9.6% |
| VEU Vanguard Ftse All-World Ex-U | 0.35% | 71,232 | $6.0M | Add +35.6% |
| LHX L3HARRIS Technologies Inc. | 0.34% | 20,280 | $5.9M | Add +0.5% |
| VRTX Vertex Pharmaceuticals Inc. | 0.33% | 11,499 | $5.7M | Add +18.3% |
| IQLT iShares MSCI International Q | 0.31% | 109,205 | $5.4M | Add +20.6% |
| IDXX Idexx Laboratories Inc. | 0.30% | 9,825 | $5.2M | Add +0.1% |
| CELH Celsius Holdings Inc. | 0.30% | 175,016 | $5.1M | Add +20.7% |
| EOG EOG Resources Inc. | 0.29% | 38,941 | $5.1M | Add +0.6% |
| BDX Becton Dickinson and Co. | 0.29% | 33,360 | $5.0M | Add +2.5% |
| DGRO iShares Core Dividend Growth | 0.29% | 65,331 | $5.0M | Add +5.5% |
| AMD Advanced Micro Devices | 0.27% | 8,139 | $4.7M | Add +0.6% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.26% | 45,420 | $4.5M | Add +11.6% |
| RTX RTX Corp. | 0.26% | 23,429 | $4.4M | Add +1.8% |
| LOW Lowe's Cos Inc. | 0.25% | 19,379 | $4.3M | Add +3.3% |
| ZS Zscaler Inc. | 0.24% | 29,920 | $4.2M | Add +7.2% |
| VIK Viking Holdings Ltd. | 0.23% | 38,504 | $4.0M | Add +4.7% |
| XLV SS Health Care Select Sector | 0.21% | 22,321 | $3.5M | Add +29.4% |
| MRK Merck & Co. Inc. | 0.18% | 24,744 | $3.2M | Add +4.4% |
| OEF iShares S&P 100 ETF | 0.18% | 8,355 | $3.1M | No change |
| GOOGL Alphabet Inc. Class A | 0.17% | 7,995 | $2.9M | Add +3.9% |
| CTVA Corteva Inc. | 0.16% | 32,983 | $2.8M | Add +0.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.16% | 12,781 | $2.8M | Add +183.7% |
| XLI SS Industrial Select Sector | 0.16% | 15,000 | $2.8M | Reduce -40.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.15% | 13,474 | $2.7M | Add +15.3% |
| SCHB Schwab US Broad Market ETF | 0.14% | 82,584 | $2.4M | Reduce -2.8% |
| GEV GE Vernova Inc. | 0.14% | 2,006 | $2.4M | Add +0.6% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
Total filed on the 13F, all lines: $1.7B.
Portfolio Sells Q1 2026 → Q2 2026
| HON Honeywell International Inc. | Reduce -0.8% | 0.79% | −1.02 |
| INTU Intuit Inc. | Reduce -95.4% | 0.02% | −0.80 |
| XOM Exxon Mobil Corp. | Reduce -0.5% | 1.85% | −0.75 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.67 |
| ICE Intercontinental Exchange Inc. | Reduce -0.1% | 0.97% | −0.43 |
| PM Philip Morris International | Reduce -28.1% | 0.90% | −0.39 |
| CASY Casey's General Stores Inc. | Reduce -26.6% | 0.71% | −0.29 |
| MCD McDonald's Corp. | Reduce -0.0% | 0.77% | −0.22 |
| AZN Astrazeneca PLC | Reduce -20.7% | 0.46% | −0.22 |
| MDLZ Mondelez International Inc. Class A | Reduce -12.7% | 0.57% | −0.16 |
| COST Costco Wholesale Corp. | Reduce -0.8% | 0.53% | −0.11 |
| HONA Honeywell Aerospace Inc. | Reduce -0.7% | 0.78% | −0.10 |
| XLI SS Industrial Select Sector | Reduce -40.0% | 0.16% | −0.10 |
| VYM Vanguard High DVD Yield ETF | Reduce -1.8% | 0.94% | −0.07 |
| Q Qnity Electronics Inc. | Sold out | 0.00% | −0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -17.5% | 0.13% | −0.05 |
| JNJ Johnson & Johnson | Reduce -0.4% | 0.43% | −0.04 |
| SWKS Skyworks Solutions Inc. | Sold out | 0.00% | −0.03 |
| SCHI Schwab 5-10 Year Corporate B | Sold out | 0.00% | −0.03 |
| COR Cencora Inc. | Reduce -13.7% | 0.06% | −0.03 |
| LMT Lockheed Martin Corp. | Reduce -4.9% | 0.06% | −0.03 |
| PBJ Invesco Food & Beverage ETF | Reduce -2.8% | 0.11% | −0.02 |
| ALNT Allient Inc. | Reduce -44.9% | 0.12% | −0.02 |
| BDC Belden Inc. | Sold out | 0.00% | −0.02 |
| VGK Vanguard Ftse Europe ETF | Reduce -87.0% | 0.00% | −0.02 |
| MCK McKesson Corp. | Reduce -3.7% | 0.05% | −0.02 |
| BKNG Booking Holdings Inc. | Reduce -6.6% | 0.12% | −0.02 |
| SCL Stepan Co. | Sold out | 0.00% | −0.02 |
| SCHF Schwab Intl Equity ETF | Reduce -44.5% | 0.02% | −0.02 |
| VGSH Vanguard Short-Term Treasury | Reduce -23.0% | 0.03% | −0.02 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.01 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.01 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −0.01 |
| TLT iShares 20+ Year Treasury BD | Reduce -59.8% | 0.01% | −0.01 |
| TM Toyota Motor Corp. -Spon ADR | Sold out | 0.00% | −0.01 |
| SCMB Schwab Municipal Bond ETF | Sold out | 0.00% | −0.01 |
| NSC Norfolk Southern Corp. | Reduce -0.6% | 0.41% | −0.01 |
| AMGN Amgen Inc. | Reduce -2.1% | 0.10% | −0.01 |
| ROST Ross Stores Inc. | Reduce -2.9% | 0.07% | −0.01 |
| FTEC Fidelity MSCI Info Tech Indx | Sold out | 0.00% | −0.01 |
| IAGG iShares Intl Aggregate Bond | Sold out | 0.00% | −0.01 |
| SCHO Schwab Short-Term US Treas | Reduce -68.0% | 0.00% | −0.01 |
| AEP American Electric Power | Reduce -8.5% | 0.06% | −0.01 |
| CLM Cornerstone Strategic Invest | Sold out | 0.00% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -63.3% | 0.00% | −0.01 |
| VIS Vanguard Industrials ETF | Reduce -90.2% | 0.00% | −0.01 |
| SO The Southern Co. | Reduce -3.0% | 0.05% | −0.01 |
| BUXX Strive Enhanced Income Short | Sold out | 0.00% | −0.01 |
| EWJ iShares MSCI Japan ETF | Reduce -24.8% | 0.02% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -21.2% | 0.05% | −0.01 |
Portfolio Buys Q1 2026 → Q2 2026
| DDOG Datadog Inc. Class A | New | 0.45% | +0.45 |
| VTI VG Morningstar TS MKT ETF-US | Add +8.1% | 4.47% | +0.44 |
| KLAC KLA Corp. | Add +1.7% | 0.92% | +0.42 |
| AMAT Applied Materials Inc. | Add +0.7% | 0.72% | +0.34 |
| IVV iShares Core S&P 500 ETF | Add +7.4% | 3.73% | +0.32 |
| ELV Elevance Health Inc. | Add +18.8% | 1.03% | +0.29 |
| IUSG iShares Core S&P U.S. Growth | Add +0.3% | 3.71% | +0.28 |
| IUSV iShares Core S&P U.S. Value | Add +16.2% | 2.66% | +0.27 |
| ABBV Abbvie Inc. | Add +12.1% | 1.43% | +0.19 |
| IJR iShares Core S&P Small-Cap E | Add +13.9% | 0.97% | +0.17 |
| AMD Advanced Micro Devices | Add +0.6% | 0.27% | +0.17 |
| VWO Vanguard Ftse Emerging Marke | Add +21.4% | 0.96% | +0.15 |
| QCOM Qualcomm Inc. | Add +3.6% | 0.60% | +0.15 |
| MS Morgan Stanley | Add +1.1% | 1.16% | +0.14 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +19.7% | 0.73% | +0.12 |
| DIS The Walt Disney Co. | Add +54.7% | 0.40% | +0.11 |
| CDNS Cadence Design SYS Inc. | Add +3.1% | 0.56% | +0.11 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +183.7% | 0.16% | +0.10 |
| XLK SS Technology Select Sector | Add +9.9% | 0.36% | +0.10 |
| VEU Vanguard Ftse All-World Ex-U | Add +35.6% | 0.35% | +0.09 |
| SYK Stryker Corp. | Add +31.3% | 0.77% | +0.08 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +12.1% | 0.73% | +0.08 |
| GS Goldman Sachs Group Inc. | Add +1.4% | 1.09% | +0.08 |
| VIK Viking Holdings Ltd. | Add +4.7% | 0.23% | +0.06 |
| AAPL Apple Inc. | Add +0.7% | 2.81% | +0.06 |
| LAMR Lamar Advertising Co. Class A | Add +2.3% | 0.47% | +0.05 |
| MTB M & T Bank Corp. | Add +95.3% | 0.10% | +0.05 |
| VRTX Vertex Pharmaceuticals Inc. | Add +18.3% | 0.33% | +0.05 |
| MRVL Marvell Technology Inc. | Add +23.6% | 0.07% | +0.05 |
| XLP SS Consumer Staples Sel Sect | Add +247.6% | 0.07% | +0.04 |
| NVDA Nvidia Corp. | Add +0.2% | 2.13% | +0.04 |
| IQLT iShares MSCI International Q | Add +20.6% | 0.31% | +0.04 |
| XLV SS Health Care Select Sector | Add +29.4% | 0.21% | +0.04 |
| BAC Bank of America Corp. | Add +0.9% | 0.82% | +0.04 |
| IBM Intl Business Machines Corp. | Add +56.9% | 0.10% | +0.04 |
| AMZN Amazon.com Inc. | Add +0.2% | 2.03% | +0.04 |
| PANW Palo Alto Networks Inc. | Add +0.4% | 0.08% | +0.04 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Add +1166.1% | 0.03% | +0.03 |
| XLF SS Financial Select Sector | Add +12.3% | 0.41% | +0.03 |
| CSCO Cisco Systems Inc. | Add +2.1% | 0.11% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +1.9% | 3.61% | +0.03 |
| GLW Corning Inc. | Add +20.6% | 0.06% | +0.03 |
| INTC Intel Corp. | Add +5.1% | 0.04% | +0.03 |
| TXN Texas Instruments Inc. | Add +24.7% | 0.06% | +0.03 |
| ADI Analog Devices Inc. | Add +71.7% | 0.05% | +0.02 |
| GEV GE Vernova Inc. | Add +0.6% | 0.14% | +0.02 |
| SPCX Space Exploration Techn Class A | New | 0.02% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +3.9% | 0.17% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +26.0% | 0.07% | +0.02 |
| WDC Western Digital Corp. | New | 0.02% | +0.02 |
Notes & Other Activity Q1 2026 → Q2 2026
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Sold out | 28 | $33Kbefore exit |
| GABELLI EQUITY TRUST-RT | RIGHT 04/14/2026 | Sold out | 26,890 | $189before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |