Howe & Rusling Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), Howe & Rusling Inc. reported 466 stock positions worth $1.4 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 4.2% of the portfolio, followed by JPMorgan Chase (JPM, 3.9%) and Broadcom (AVGO, 3.8%). Compared with Q1 2025, it opened 62 new positions, sold out of 28, added to 207 and reduced 116. The biggest buy was Broadcom (AVGO, shares +5%) and the biggest sale Vanguard Int-Term Corporate (VCIT, shares −16%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.4B (Q2 2025)
- SEC Filing
- 0001398344-25-014994 ↗ filed Aug 12, 2025
Holdings Value
Holdings 466 stocks · $1.4B
| VTI VG Morningstar TS MKT ETF-US | 4.24% | 188,957 | $57.4M | Add +17.1% |
| JPM JPMorgan Chase & Co. | 3.93% | 183,468 | $53.2M | Reduce -0.4% |
| AVGO Broadcom Inc. | 3.83% | 188,256 | $51.9M | Add +5.5% |
| IUSG iShares Core S&P U.S. Growth | 3.55% | 319,095 | $48.0M | Add +20.6% |
| IVV iShares Core S&P 500 ETF | 3.48% | 75,888 | $47.1M | Add +18.5% |
| MSFT Microsoft Corp. | 3.03% | 82,564 | $41.1M | Reduce -1.1% |
| VCIT Vanguard Int-Term Corporate | 2.77% | 451,523 | $37.4M | Reduce -15.5% |
| GVI iShares Intermediate Governm | 2.66% | 337,699 | $36.1M | Reduce -5.7% |
| AAPL Apple Inc. | 2.35% | 154,887 | $31.8M | Add +0.1% |
| AMZN Amazon.com Inc. | 2.27% | 139,838 | $30.7M | Add +4.5% |
| META Meta Platforms Inc. Class A | 2.19% | 40,200 | $29.7M | Add +1.3% |
| IUSV iShares Core S&P U.S. Value | 2.17% | 310,093 | $29.3M | Add +15.8% |
| NVDA Nvidia Corp. | 2.04% | 174,871 | $27.6M | Add +3.3% |
| XOM Exxon Mobil Corp. | 1.83% | 229,332 | $24.7M | Reduce -4.5% |
| PM Philip Morris International | 1.65% | 122,478 | $22.3M | Add +0.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.62% | 276,408 | $22.0M | Add +35.9% |
| HON Honeywell International Inc. | 1.61% | 93,517 | $21.8M | Add +2.3% |
| ICE Intercontinental Exchange Inc. | 1.49% | 110,164 | $20.2M | Reduce -0.4% |
| NEE Nextera Energy Inc. | 1.30% | 253,184 | $17.6M | Add +82.7% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.20% | 131,824 | $16.3M | Add +8.4% |
| INTU Intuit Inc. | 1.20% | 20,593 | $16.2M | Reduce -1.9% |
| ABBV Abbvie Inc. | 1.18% | 86,365 | $16.0M | Add +3.5% |
| GS Goldman Sachs Group Inc. | 1.10% | 20,969 | $14.8M | Add +3.1% |
| KO The Coca-Cola Co. | 1.05% | 201,325 | $14.2M | Add +2.6% |
| MS Morgan Stanley | 1.00% | 95,785 | $13.5M | Add +3.0% |
| MDLZ Mondelez International Inc. Class A | 0.99% | 199,289 | $13.4M | Add +3.1% |
| GOOG Alphabet Inc. Class C | 0.93% | 71,264 | $12.6M | Add +2.2% |
| SYK Stryker Corp. | 0.92% | 31,321 | $12.4M | Add +2.1% |
| PEP Pepsico Inc. | 0.88% | 89,757 | $11.9M | Reduce -1.2% |
| APH Amphenol Corp. Class A | 0.87% | 119,438 | $11.8M | Reduce -5.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.87% | 249,034 | $11.8M | Reduce -2.9% |
| VYM Vanguard High DVD Yield ETF | 0.86% | 87,200 | $11.6M | Add +41.5% |
| UNP Union Pacific Corp. | 0.85% | 49,884 | $11.5M | Add +0.4% |
| V Visa Inc. Class A | 0.82% | 31,358 | $11.1M | Reduce -1.7% |
| MCD McDonald's Corp. | 0.81% | 37,748 | $11.0M | Add +4.6% |
| RRC Range Resources Corp. | 0.81% | 268,383 | $10.9M | Add +2.3% |
| MA Mastercard Inc. Class A | 0.80% | 19,322 | $10.9M | Add +4.7% |
| DTE DTE Energy Company | 0.79% | 80,550 | $10.7M | Reduce -26.6% |
| CCK Crown Holdings Inc. | 0.76% | 100,484 | $10.3M | Add +2.9% |
| CASY Casey's General Stores Inc. | 0.75% | 19,778 | $10.1M | Add +5.1% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.73% | 19,466 | $9.9M | Add +3.7% |
| VWO Vanguard Ftse Emerging Marke | 0.71% | 194,632 | $9.6M | Add +12.5% |
| COST Costco Wholesale Corp. | 0.70% | 9,576 | $9.5M | Add +3.2% |
| IJR iShares Core S&P Small-Cap E | 0.70% | 86,666 | $9.5M | Add +14.7% |
| CME Cme Group Inc. | 0.70% | 34,293 | $9.5M | Add +2.6% |
| GD General Dynamics Corp. | 0.66% | 30,512 | $8.9M | Add +1.8% |
| VGIT Vanguard Intermediate-Term T | 0.65% | 146,598 | $8.8M | New |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.61% | 29,612 | $8.3M | Add +6.7% |
| AZN Astrazeneca PLC-Spons ADR | 0.60% | 117,186 | $8.2M | Reduce -3.2% |
| CAT Caterpillar Inc. | 0.60% | 20,753 | $8.1M | Add +1.4% |
| USHY iShares Broad Usd High Yield | 0.59% | 213,415 | $8.0M | Add +2.3% |
| CMS CMS Energy Corp. | 0.59% | 114,528 | $7.9M | Reduce -8.1% |
| UNH Unitedhealth Group Inc. | 0.58% | 25,242 | $7.9M | Reduce -3.6% |
| FISV Fiserv Inc. | 0.56% | 43,735 | $7.5M | Add +1.6% |
| ZS Zscaler Inc. | 0.54% | 23,240 | $7.3M | Reduce -5.8% |
| BKNG Booking Holdings Inc. | 0.52% | 1,210 | $7.0M | Reduce -12.9% |
| CVX Chevron Corp. | 0.50% | 47,435 | $6.8M | Reduce -0.7% |
| ACN Accenture PLC Class A | 0.50% | 22,660 | $6.8M | Add +75.4% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.50% | 51,615 | $6.8M | Add +28.6% |
| DHR Danaher Corp. | 0.50% | 34,215 | $6.8M | Add +9.6% |
| EW Edwards Lifesciences Corp. | 0.49% | 84,940 | $6.6M | Add +3.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.49% | 10,713 | $6.6M | Add +4.2% |
| RRX Regal Rexnord Corp. | 0.49% | 45,345 | $6.6M | New |
| PINS Pinterest Inc. Class A | 0.48% | 182,647 | $6.5M | Add +4.8% |
| ASML ASML Holding NV-NY Reg SHS | 0.47% | 7,900 | $6.3M | Add +5.2% |
| DOX Amdocs Ltd. | 0.45% | 66,606 | $6.1M | Add +0.0% |
| QCOM Qualcomm Inc. | 0.43% | 36,310 | $5.8M | Add +0.9% |
| LOW Lowe's Cos Inc. | 0.42% | 25,572 | $5.7M | Add +3.3% |
| NSC Norfolk Southern Corp. | 0.41% | 21,874 | $5.6M | Add +3.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.41% | 44,315 | $5.5M | Add +2.7% |
| MDT Medtronic PLC | 0.39% | 61,156 | $5.3M | New |
| GPC Genuine Parts Co. | 0.39% | 43,084 | $5.2M | Add +1.5% |
| KLAC KLA Corp. | 0.38% | 5,789 | $5.2M | Reduce -11.6% |
| CDNS Cadence Design SYS Inc. | 0.37% | 16,391 | $5.1M | Add +75.8% |
| CELH Celsius Holdings Inc. | 0.37% | 108,009 | $5.0M | Add +24.3% |
| LHX L3HARRIS Technologies Inc. | 0.36% | 19,417 | $4.9M | Add +2.8% |
| ELV Elevance Health Inc. | 0.36% | 12,421 | $4.8M | New |
| EOG EOG Resources Inc. | 0.36% | 40,356 | $4.8M | Reduce -23.0% |
| BDX Becton Dickinson and Co. | 0.34% | 26,375 | $4.5M | Reduce -5.4% |
| IDXX Idexx Laboratories Inc. | 0.32% | 8,094 | $4.3M | Add +5.2% |
| VRTX Vertex Pharmaceuticals Inc. | 0.31% | 9,444 | $4.2M | Add +3.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.29% | 46,803 | $3.9M | Add +15.9% |
| LAMR Lamar Advertising Co. Class A | 0.26% | 28,956 | $3.5M | New |
| DGRO iShares Core Dividend Growth | 0.26% | 54,708 | $3.5M | Add +7.5% |
| RTX RTX Corp. | 0.26% | 23,636 | $3.5M | Reduce -7.4% |
| AMAT Applied Materials Inc. | 0.24% | 17,436 | $3.2M | Reduce -1.1% |
| JNJ Johnson & Johnson | 0.22% | 19,450 | $3.0M | Reduce -16.0% |
| VEU Vanguard Ftse All-World Ex-U | 0.22% | 44,131 | $3.0M | Add +7.2% |
| ALNT Allient Inc. | 0.22% | 80,631 | $2.9M | Reduce -19.4% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.21% | 35,528 | $2.8M | Add +15.4% |
| CTVA Corteva Inc. | 0.20% | 36,926 | $2.8M | Reduce -1.6% |
| MU Micron Technology Inc. | 0.19% | 20,748 | $2.6M | Reduce -74.8% |
| OEF iShares S&P 100 ETF | 0.19% | 8,359 | $2.5M | Add +0.1% |
| VGSH Vanguard Short-Term Treasury | 0.17% | 39,801 | $2.3M | Reduce -78.9% |
| PBJ Invesco Food & Beverage ETF | 0.17% | 49,099 | $2.3M | Add +4.6% |
| IQLT iShares MSCI International Q | 0.17% | 53,184 | $2.3M | Add +3.4% |
| STZ Constellation Brands Inc. Class A | 0.17% | 14,061 | $2.3M | Reduce -12.8% |
| SCHB Schwab US Broad Market ETF | 0.16% | 91,866 | $2.2M | Add +4.8% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.16% | 3 | $2.2M | No change |
| COR Cencora Inc. | 0.14% | 6,390 | $1.9M | Reduce -67.1% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
Lines left out (1) · $13 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| IPAC iShares Core MSCI Pacific Et | CORE MSCI PAC | 0 | $13 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $1.4B.
Portfolio Sells Q1 2025 → Q2 2025
| VCIT Vanguard Int-Term Corporate | Reduce -15.5% | 2.77% | −0.91 |
| VGSH Vanguard Short-Term Treasury | Reduce -78.9% | 0.17% | −0.76 |
| XOM Exxon Mobil Corp. | Reduce -4.5% | 1.83% | −0.58 |
| UNH Unitedhealth Group Inc. | Reduce -3.6% | 0.58% | −0.57 |
| GVI iShares Intermediate Governm | Reduce -5.7% | 2.66% | −0.53 |
| DTE DTE Energy Company | Reduce -26.6% | 0.79% | −0.49 |
| MSTR Strategy Inc. | Reduce -95.0% | 0.03% | −0.49 |
| MU Micron Technology Inc. | Reduce -74.8% | 0.19% | −0.41 |
| COR Cencora Inc. | Reduce -67.1% | 0.14% | −0.31 |
| PEP Pepsico Inc. | Reduce -1.2% | 0.88% | −0.27 |
| BMRN Biomarin Pharmaceutical Inc. | Sold out | 0.00% | −0.24 |
| EOG EOG Resources Inc. | Reduce -23.0% | 0.36% | −0.21 |
| BDX Becton Dickinson and Co. | Reduce -5.4% | 0.34% | −0.20 |
| CMS CMS Energy Corp. | Reduce -8.1% | 0.59% | −0.20 |
| CVX Chevron Corp. | Reduce -0.7% | 0.50% | −0.17 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -3.2% | 0.60% | −0.14 |
| V Visa Inc. Class A | Reduce -1.7% | 0.82% | −0.12 |
| ICE Intercontinental Exchange Inc. | Reduce -0.4% | 1.49% | −0.11 |
| JNJ Johnson & Johnson | Reduce -16.0% | 0.22% | −0.10 |
| STZ Constellation Brands Inc. Class A | Reduce -12.8% | 0.17% | −0.08 |
| AGG iShares Core U.S. Aggregate | Reduce -49.7% | 0.03% | −0.04 |
| PAYX Paychex Inc. | Reduce -7.7% | 0.12% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -1.3% | 0.11% | −0.04 |
| AMGN Amgen Inc. | Reduce -2.1% | 0.10% | −0.03 |
| BAC Bank of America Corp. | Reduce -2.9% | 0.87% | −0.03 |
| RTX RTX Corp. | Reduce -7.4% | 0.26% | −0.03 |
| DWM Wisdomtree International Equ | Sold out | 0.00% | −0.03 |
| QYLD Global X Nasd 100 Cov Call | Sold out | 0.00% | −0.02 |
| MDY State Street SPDR S&P Midcap | Reduce -17.8% | 0.08% | −0.02 |
| USB US Bancorp | Reduce -34.8% | 0.04% | −0.02 |
| BMY Bristol-Myers Squibb Co. | Reduce -29.2% | 0.02% | −0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -6.7% | 0.09% | −0.02 |
| BKNG Booking Holdings Inc. | Reduce -12.9% | 0.52% | −0.02 |
| DY Dycom Industries Inc. | Sold out | 0.00% | −0.02 |
| SAM Boston Beer Company Inc. Class A | Sold out | 0.00% | −0.02 |
| FNX First Trust Mid Cap Core Alp | Sold out | 0.00% | −0.02 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -1.5% | 0.08% | −0.02 |
| EFSI Eagle Financial Services Inc. | Sold out | 0.00% | −0.02 |
| SHW The Sherwin-Williams Co. | Reduce -28.2% | 0.03% | −0.02 |
| TM Toyota Motor Corp. -Spon ADR | Sold out | 0.00% | −0.02 |
| FNF Fidelity National Financial | Sold out | 0.00% | −0.02 |
| BRO Brown & Brown Inc. | Sold out | 0.00% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -9.5% | 0.08% | −0.02 |
| EFV iShares MSCI Eafe Value ETF | Reduce -77.7% | 0.00% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -9.1% | 0.05% | −0.02 |
| ALL Allstate Corp. | Reduce -31.1% | 0.02% | −0.01 |
| CPB The Campbell's Company | Reduce -3.4% | 0.03% | −0.01 |
| COP Conocophillips | Reduce -6.6% | 0.03% | −0.01 |
| SHM SS SPDR N Ice St Muni ETF | Reduce -3.9% | 0.08% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| AVGO Broadcom Inc. | Add +5.5% | 3.83% | +1.32 |
| IUSG iShares Core S&P U.S. Growth | Add +20.6% | 3.55% | +0.72 |
| VGIT Vanguard Intermediate-Term T | New | 0.65% | +0.65 |
| VTI VG Morningstar TS MKT ETF-US | Add +17.1% | 4.24% | +0.51 |
| NVDA Nvidia Corp. | Add +3.3% | 2.04% | +0.50 |
| RRX Regal Rexnord Corp. | New | 0.49% | +0.49 |
| NEE Nextera Energy Inc. | Add +82.7% | 1.30% | +0.47 |
| IVV iShares Core S&P 500 ETF | Add +18.5% | 3.48% | +0.45 |
| MDT Medtronic PLC | New | 0.39% | +0.39 |
| ELV Elevance Health Inc. | New | 0.36% | +0.36 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +35.9% | 1.62% | +0.27 |
| META Meta Platforms Inc. Class A | Add +1.3% | 2.19% | +0.27 |
| LAMR Lamar Advertising Co. Class A | New | 0.26% | +0.26 |
| VYM Vanguard High DVD Yield ETF | Add +41.5% | 0.86% | +0.19 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +3.7% | 0.73% | +0.18 |
| CDNS Cadence Design SYS Inc. | Add +75.8% | 0.37% | +0.17 |
| GS Goldman Sachs Group Inc. | Add +3.1% | 1.10% | +0.16 |
| ACN Accenture PLC Class A | Add +75.4% | 0.50% | +0.16 |
| AMZN Amazon.com Inc. | Add +4.5% | 2.27% | +0.12 |
| CELH Celsius Holdings Inc. | Add +24.3% | 0.37% | +0.11 |
| IUSV iShares Core S&P U.S. Value | Add +15.8% | 2.17% | +0.09 |
| MS Morgan Stanley | Add +3.0% | 1.00% | +0.08 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +28.6% | 0.50% | +0.07 |
| CASY Casey's General Stores Inc. | Add +5.1% | 0.75% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +12.5% | 0.71% | +0.05 |
| ASML ASML Holding NV-NY Reg SHS | Add +5.2% | 0.47% | +0.05 |
| IDXX Idexx Laboratories Inc. | Add +5.2% | 0.32% | +0.05 |
| DIS The Walt Disney Co. | Add +2.7% | 0.41% | +0.05 |
| ADP Automatic Data Processing | Add +133.9% | 0.08% | +0.04 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +80.6% | 0.11% | +0.04 |
| IJR iShares Core S&P Small-Cap E | Add +14.7% | 0.70% | +0.03 |
| ORCL Oracle Corp. | Add +6.5% | 0.10% | +0.03 |
| IEFA iShares Core MSCI Eafe ETF | Add +15.9% | 0.29% | +0.03 |
| CCK Crown Holdings Inc. | Add +2.9% | 0.76% | +0.03 |
| PINS Pinterest Inc. Class A | Add +4.8% | 0.48% | +0.03 |
| IBIT iShares Bitcoin Trust ETF | New | 0.03% | +0.03 |
| CAT Caterpillar Inc. | Add +1.4% | 0.60% | +0.03 |
| LHX L3HARRIS Technologies Inc. | Add +2.8% | 0.36% | +0.03 |
| PM Philip Morris International | Add +0.9% | 1.65% | +0.03 |
| AEIS Advanced Energy Industries | New | 0.02% | +0.02 |
| IWF iShares Russell 1000 Growth | Add +243.6% | 0.03% | +0.02 |
| LLY Eli Lilly & Co. | Add +110.1% | 0.05% | +0.02 |
| FTNT Fortinet Inc. | New | 0.02% | +0.02 |
| NFLX Netflix Inc. | Add +18.6% | 0.06% | +0.02 |
| HDV iShares Core High Dividend E | Add +41.6% | 0.12% | +0.02 |
| IBKR Interactive Brokers Gro Class A | New | 0.02% | +0.02 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +15.4% | 0.21% | +0.02 |
| MOD Modine Manufacturing Co. | New | 0.02% | +0.02 |
| SCHF Schwab Intl Equity ETF | Add +183.0% | 0.03% | +0.02 |
| SCHW Schwab (charles) Corp. | New | 0.02% | +0.02 |
Notes & Other Activity Q1 2025 → Q2 2025
| IPAC iShares Core MSCI Pacific Et | CORE MSCI PAC | Reduce -100.0% | 0 | $13 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |