Howe & Rusling Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 28, 2026), Howe & Rusling Inc. reported 474 stock positions worth $1.5 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 4.0% of the portfolio, followed by JPMorgan Chase (JPM, 3.6%) and iShares Core S&P U.S. Growth (IUSG, 3.4%). Compared with Q4 2025, it opened 42 new positions, sold out of 43, added to 163 and reduced 162. The biggest buy was Exxon Mobil (XOM, shares +1%) and the biggest sale Broadcom (AVGO, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.5B (Q1 2026)
- SEC Filing
- 0001398344-26-007373 ↗ filed Apr 28, 2026
Holdings Value
Holdings 474 stocks · $1.5B
| VTI VG Morningstar TS MKT ETF-US | 4.04% | 192,890 | $61.9M | Add +3.8% |
| JPM JPMorgan Chase & Co. | 3.58% | 186,300 | $54.8M | Reduce -0.3% |
| IUSG iShares Core S&P U.S. Growth | 3.43% | 338,734 | $52.5M | Add +5.0% |
| IVV iShares Core S&P 500 ETF | 3.41% | 80,058 | $52.3M | Reduce -1.3% |
| VCIT Vanguard Int-Term Corporate | 3.37% | 623,601 | $51.6M | Add +17.1% |
| AVGO Broadcom Inc. | 3.26% | 161,641 | $50.0M | Reduce -4.7% |
| AAPL Apple Inc. | 2.76% | 166,518 | $42.3M | Reduce -0.6% |
| GVI iShares Intermediate Governm | 2.75% | 394,689 | $42.1M | Add +5.6% |
| XOM Exxon Mobil Corp. | 2.60% | 234,690 | $39.8M | Add +1.1% |
| IUSV iShares Core S&P U.S. Value | 2.39% | 358,791 | $36.7M | Add +2.7% |
| MSFT Microsoft Corp. | 2.17% | 89,886 | $33.3M | Add +8.3% |
| NVDA Nvidia Corp. | 2.09% | 183,349 | $32.0M | Add +0.3% |
| AMZN Amazon.com Inc. | 1.99% | 146,551 | $30.5M | Add +0.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.91% | 368,905 | $29.2M | Add +9.1% |
| HON Honeywell International Inc. | 1.81% | 122,424 | $27.7M | Add +2.2% |
| NEE Nextera Energy Inc. | 1.62% | 267,245 | $24.8M | Add +1.4% |
| META Meta Platforms Inc. Class A | 1.55% | 41,602 | $23.8M | Add +2.6% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.42% | 136,496 | $21.8M | Add +0.9% |
| ICE Intercontinental Exchange Inc. | 1.40% | 136,289 | $21.4M | Add +1.3% |
| GOOG Alphabet Inc. Class C | 1.36% | 72,577 | $20.8M | Add +0.4% |
| PM Philip Morris International | 1.28% | 119,062 | $19.7M | Add +2.0% |
| ABBV Abbvie Inc. | 1.24% | 87,347 | $19.0M | Add +1.4% |
| MS Morgan Stanley | 1.02% | 94,646 | $15.6M | Reduce -2.7% |
| PEP Pepsico Inc. | 1.01% | 100,015 | $15.5M | Add +5.8% |
| GS Goldman Sachs Group Inc. | 1.01% | 18,282 | $15.5M | Reduce -8.8% |
| VYM Vanguard High DVD Yield ETF | 1.01% | 104,213 | $15.4M | Reduce -29.4% |
| CASY Casey's General Stores Inc. | 1.00% | 21,074 | $15.3M | Add +2.4% |
| KO The Coca-Cola Co. | 0.99% | 199,717 | $15.2M | Add +0.8% |
| MCD McDonald's Corp. | 0.99% | 48,836 | $15.2M | Add +2.2% |
| CAT Caterpillar Inc. | 0.95% | 20,560 | $14.6M | Add +0.3% |
| VGIT Vanguard Intermediate-Term T | 0.89% | 229,650 | $13.7M | Add +13.6% |
| RRC Range Resources Corp. | 0.82% | 279,737 | $12.6M | Add +3.9% |
| INTU Intuit Inc. | 0.82% | 29,119 | $12.6M | Add +2.2% |
| V Visa Inc. Class A | 0.82% | 41,508 | $12.5M | Add +8.0% |
| UNP Union Pacific Corp. | 0.81% | 50,954 | $12.4M | Add +1.3% |
| IJR iShares Core S&P Small-Cap E | 0.81% | 99,298 | $12.3M | Add +10.4% |
| VWO Vanguard Ftse Emerging Marke | 0.80% | 227,508 | $12.3M | Add +16.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.79% | 247,229 | $12.1M | Add +0.4% |
| ELV Elevance Health Inc. | 0.74% | 38,693 | $11.3M | Add +23.3% |
| MDLZ Mondelez International Inc. Class A | 0.73% | 194,166 | $11.2M | Add +29.4% |
| DTE DTE Energy Company | 0.73% | 76,337 | $11.2M | Reduce -1.4% |
| SYK Stryker Corp. | 0.69% | 32,314 | $10.6M | Add +3.6% |
| GD General Dynamics Corp. | 0.69% | 30,775 | $10.6M | Add +0.4% |
| AZN Astrazeneca PLC | 0.68% | 53,182 | $10.5M | New |
| CCK Crown Holdings Inc. | 0.67% | 103,048 | $10.3M | Add +2.6% |
| CME Cme Group Inc. | 0.67% | 34,807 | $10.3M | Add +1.4% |
| ACN Accenture PLC Class A | 0.67% | 51,701 | $10.3M | Add +25.6% |
| CVX Chevron Corp. | 0.66% | 48,659 | $10.1M | Add +0.4% |
| MA Mastercard Inc. Class A | 0.65% | 19,908 | $9.9M | Add +2.1% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.65% | 68,376 | $9.9M | Add +12.1% |
| COST Costco Wholesale Corp. | 0.64% | 9,804 | $9.8M | Add +0.9% |
| USHY iShares Broad Usd High Yield | 0.63% | 260,418 | $9.6M | Add +7.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.61% | 32,717 | $9.4M | Add +4.0% |
| CMS CMS Energy Corp. | 0.58% | 114,599 | $8.9M | Add +0.5% |
| APH Amphenol Corp. Class A | 0.57% | 69,599 | $8.8M | Reduce -0.8% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 0.57% | 6,635 | $8.8M | Add +3.0% |
| MDT Medtronic PLC | 0.54% | 95,814 | $8.3M | Add +1.9% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.54% | 21,099 | $8.2M | Add +4.1% |
| EW Edwards Lifesciences Corp. | 0.53% | 101,227 | $8.1M | Add +17.9% |
| DHR Danaher Corp. | 0.50% | 40,185 | $7.6M | Add +1.4% |
| KLAC KLA Corp. | 0.50% | 5,168 | $7.6M | Add +0.8% |
| JNJ Johnson & Johnson | 0.47% | 29,487 | $7.2M | Reduce -1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 11,001 | $7.2M | Reduce -28.6% |
| QCOM Qualcomm Inc. | 0.46% | 54,422 | $7.0M | Reduce -0.1% |
| LHX L3HARRIS Technologies Inc. | 0.45% | 20,185 | $7.0M | Add +3.4% |
| CDNS Cadence Design SYS Inc. | 0.45% | 24,794 | $6.9M | Add +32.1% |
| APD Air Products & Chemicals Inc. | 0.44% | 23,105 | $6.7M | Add +27.8% |
| NSC Norfolk Southern Corp. | 0.42% | 22,475 | $6.5M | Add +3.4% |
| LAMR Lamar Advertising Co. Class A | 0.42% | 50,781 | $6.4M | Add +2.5% |
| MU Micron Technology Inc. | 0.41% | 18,653 | $6.3M | Reduce -2.7% |
| AMAT Applied Materials Inc. | 0.38% | 17,101 | $5.8M | Reduce -3.0% |
| XLF SS Financial Select Sector | 0.38% | 116,450 | $5.7M | Add +54.7% |
| SPGI S&P Global Inc. | 0.37% | 13,209 | $5.6M | Add +27.6% |
| EOG EOG Resources Inc. | 0.37% | 38,699 | $5.6M | Add +2.3% |
| IDXX Idexx Laboratories Inc. | 0.36% | 9,815 | $5.5M | Add +1.8% |
| IEFA iShares Core MSCI Eafe ETF | 0.34% | 57,658 | $5.2M | Add +10.0% |
| CELH Celsius Holdings Inc. | 0.34% | 144,954 | $5.1M | Add +3.6% |
| BDX Becton Dickinson and Co. | 0.33% | 32,547 | $5.1M | Add +32.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.29% | 46,780 | $4.5M | Add +2.6% |
| RTX RTX Corp. | 0.29% | 23,018 | $4.4M | Reduce -3.0% |
| LOW Lowe's Cos Inc. | 0.29% | 18,758 | $4.4M | Add +0.0% |
| DGRO iShares Core Dividend Growth | 0.28% | 61,940 | $4.3M | Add +15.8% |
| VRTX Vertex Pharmaceuticals Inc. | 0.28% | 9,721 | $4.3M | Add +2.1% |
| IQLT iShares MSCI International Q | 0.27% | 90,577 | $4.2M | Add +14.4% |
| XLI SS Industrial Select Sector | 0.26% | 24,994 | $4.0M | Add +67.0% |
| XLK SS Technology Select Sector | 0.26% | 29,701 | $3.9M | Reduce -1.0% |
| VEU Vanguard Ftse All-World Ex-U | 0.26% | 52,520 | $3.9M | Add +11.0% |
| ZS Zscaler Inc. | 0.26% | 27,916 | $3.9M | Add +32.7% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.25% | 40,703 | $3.8M | Add +12.9% |
| MRK Merck & Co. Inc. | 0.19% | 23,709 | $2.9M | Add +4.4% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.18% | 55,621 | $2.8M | Add +162.4% |
| CTVA Corteva Inc. | 0.18% | 32,920 | $2.8M | Reduce -7.0% |
| VIK Viking Holdings Ltd. | 0.18% | 36,769 | $2.7M | New |
| OEF iShares S&P 100 ETF | 0.17% | 8,355 | $2.7M | Reduce -0.1% |
| XLV SS Health Care Select Sector | 0.17% | 17,254 | $2.5M | Add +243.2% |
| SHEL Shell PLC-ADR | 0.16% | 26,276 | $2.4M | Add +11.1% |
| GOOGL Alphabet Inc. Class A | 0.14% | 7,697 | $2.2M | Add +6.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.14% | 3 | $2.2M | No change |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.14% | 11,686 | $2.2M | Add +17.6% |
| SCHB Schwab US Broad Market ETF | 0.14% | 84,967 | $2.1M | Reduce -3.7% |
Other holdings (3): bonds, preferreds, convertibles and warrants · $45K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 28 | $33K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
| GABELLI EQUITY TRUST-RT | RIGHT 04/14/2026 | 26,890 | $189 | New |
Total filed on the 13F, all lines: $1.5B.
Portfolio Sells Q4 2025 → Q1 2026
| AVGO Broadcom Inc. | Reduce -4.7% | 3.26% | −0.62 |
| JPM JPMorgan Chase & Co. | Reduce -0.3% | 3.58% | −0.41 |
| VYM Vanguard High DVD Yield ETF | Reduce -29.4% | 1.01% | −0.39 |
| PINS Pinterest Inc. Class A | Sold out | 0.00% | −0.36 |
| BKNG Booking Holdings Inc. | Reduce -58.7% | 0.14% | −0.29 |
| IVV iShares Core S&P 500 ETF | Reduce -1.3% | 3.41% | −0.26 |
| AAPL Apple Inc. | Reduce -0.6% | 2.76% | −0.25 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -28.6% | 0.47% | −0.23 |
| QCOM Qualcomm Inc. | Reduce -0.1% | 0.46% | −0.16 |
| GS Goldman Sachs Group Inc. | Reduce -8.8% | 1.01% | −0.16 |
| MS Morgan Stanley | Reduce -2.7% | 1.02% | −0.13 |
| SCHX Schwab US Large-Cap ETF | Reduce -76.6% | 0.02% | −0.07 |
| APH Amphenol Corp. Class A | Reduce -0.8% | 0.57% | −0.05 |
| ADBE Adobe Inc. | Reduce -2.3% | 0.06% | −0.03 |
| VGSH Vanguard Short-Term Treasury | Reduce -36.7% | 0.05% | −0.03 |
| XLK SS Technology Select Sector | Reduce -1.0% | 0.26% | −0.03 |
| ORCL Oracle Corp. | Reduce -7.4% | 0.06% | −0.03 |
| SPAB SS SPDR P Agg Bond ETF | Sold out | 0.00% | −0.02 |
| UNH Unitedhealth Group Inc. | Reduce -9.0% | 0.07% | −0.02 |
| AGG iShares Core U.S. Aggregate | Reduce -61.0% | 0.01% | −0.02 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.02 |
| RRX Regal Rexnord Corp. | Sold out | 0.00% | −0.02 |
| PAYX Paychex Inc. | Reduce -14.7% | 0.05% | −0.02 |
| COR Cencora Inc. | Reduce -11.4% | 0.09% | −0.02 |
| IEF iShares 7-10 Year Treasury B | Reduce -70.7% | 0.01% | −0.02 |
| GPC Genuine Parts Co. | Reduce -35.8% | 0.02% | −0.02 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.02 |
| CHKP Check Point Software Tech | Sold out | 0.00% | −0.02 |
| PANW Palo Alto Networks Inc. | Reduce -17.3% | 0.04% | −0.02 |
| GE General Electric | Reduce -8.0% | 0.08% | −0.02 |
| OEF iShares S&P 100 ETF | Reduce -0.1% | 0.17% | −0.02 |
| ADP Automatic Data Processing | Sold out | 0.00% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -19.0% | 0.05% | −0.02 |
| IWP iShares Russell Mid-Cap Grow | Reduce -67.8% | 0.01% | −0.01 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.01 |
| SOFI Sofi Technologies Inc. | Sold out | 0.00% | −0.01 |
| SNOW Snowflake Inc. | Sold out | 0.00% | −0.01 |
| SCHH Schwab US REIT ETF | Reduce -93.2% | 0.00% | −0.01 |
| NOW ServiceNow Inc. | Reduce -20.1% | 0.02% | −0.01 |
| UMI Uscf Midstream Energy Income | Sold out | 0.00% | −0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -3.7% | 0.14% | −0.01 |
| SCHW Schwab (charles) Corp. | Sold out | 0.00% | −0.01 |
| DOX Amdocs Ltd. | Sold out | 0.00% | −0.01 |
| TDIV FT Nasdaq Tech DVD Index FD | Sold out | 0.00% | −0.01 |
| SCHO Schwab Short-Term US Treas | Reduce -45.2% | 0.01% | −0.01 |
| EUFN iShares MSCI Europe Financia | Sold out | 0.00% | −0.01 |
| ABT Abbott Laboratories | Reduce -3.7% | 0.04% | −0.01 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -52.9% | 0.01% | −0.01 |
| IWF iShares Russell 1000 Growth | Reduce -7.5% | 0.05% | −0.01 |
| ALNT Allient Inc. | Reduce -14.4% | 0.14% | −0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| XOM Exxon Mobil Corp. | Add +1.1% | 2.60% | +0.75 |
| AZN Astrazeneca PLC | New | 0.68% | +0.68 |
| VCIT Vanguard Int-Term Corporate | Add +17.1% | 3.37% | +0.42 |
| HON Honeywell International Inc. | Add +2.2% | 1.81% | +0.26 |
| CASY Casey's General Stores Inc. | Add +2.4% | 1.00% | +0.25 |
| NEE Nextera Energy Inc. | Add +1.4% | 1.62% | +0.22 |
| RRC Range Resources Corp. | Add +3.9% | 0.82% | +0.20 |
| MDLZ Mondelez International Inc. Class A | Add +29.4% | 0.73% | +0.20 |
| VIK Viking Holdings Ltd. | New | 0.18% | +0.18 |
| CAT Caterpillar Inc. | Add +0.3% | 0.95% | +0.17 |
| CVX Chevron Corp. | Add +0.4% | 0.66% | +0.17 |
| APD Air Products & Chemicals Inc. | Add +27.8% | 0.44% | +0.14 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +9.1% | 1.91% | +0.12 |
| ASML ASML Holding NV-NY Reg SHS | Add +3.0% | 0.57% | +0.12 |
| PEP Pepsico Inc. | Add +5.8% | 1.01% | +0.12 |
| XLV SS Health Care Select Sector | Add +243.2% | 0.17% | +0.11 |
| XLY SS Consumer Disc Select Sect | Add +8100.5% | 0.11% | +0.11 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +162.4% | 0.18% | +0.11 |
| XLI SS Industrial Select Sector | Add +67.0% | 0.26% | +0.11 |
| VWO Vanguard Ftse Emerging Marke | Add +16.0% | 0.80% | +0.10 |
| EOG EOG Resources Inc. | Add +2.3% | 0.37% | +0.10 |
| XLF SS Financial Select Sector | Add +54.7% | 0.38% | +0.10 |
| GVI iShares Intermediate Governm | Add +5.6% | 2.75% | +0.09 |
| VGIT Vanguard Intermediate-Term T | Add +13.6% | 0.89% | +0.09 |
| IJR iShares Core S&P Small-Cap E | Add +10.4% | 0.81% | +0.09 |
| KLAC KLA Corp. | Add +0.8% | 0.50% | +0.08 |
| COST Costco Wholesale Corp. | Add +0.9% | 0.64% | +0.08 |
| AMD Advanced Micro Devices | Add +354.6% | 0.11% | +0.08 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +12.1% | 0.65% | +0.08 |
| LHX L3HARRIS Technologies Inc. | Add +3.4% | 0.45% | +0.08 |
| KO The Coca-Cola Co. | Add +0.8% | 0.99% | +0.08 |
| CDNS Cadence Design SYS Inc. | Add +32.1% | 0.45% | +0.06 |
| CMS CMS Energy Corp. | Add +0.5% | 0.58% | +0.05 |
| CME Cme Group Inc. | Add +1.4% | 0.67% | +0.05 |
| TJX TJX Companies Inc. | Add +0.9% | 1.42% | +0.05 |
| XLC SS Comm Select Sector SPDR | Add +171.7% | 0.08% | +0.05 |
| Q Qnity Electronics Inc. | New | 0.05% | +0.05 |
| PM Philip Morris International | Add +2.0% | 1.28% | +0.05 |
| EW Edwards Lifesciences Corp. | Add +17.9% | 0.53% | +0.04 |
| SHEL Shell PLC-ADR | Add +11.1% | 0.16% | +0.04 |
| DGRO iShares Core Dividend Growth | Add +15.8% | 0.28% | +0.04 |
| UNP Union Pacific Corp. | Add +1.3% | 0.81% | +0.04 |
| GEV GE Vernova Inc. | Add +10.7% | 0.11% | +0.04 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +12.9% | 0.25% | +0.04 |
| IQLT iShares MSCI International Q | Add +14.4% | 0.27% | +0.04 |
| IEFA iShares Core MSCI Eafe ETF | Add +10.0% | 0.34% | +0.03 |
| RSP Invesco S&P 500 Equal Weight | Add +295.3% | 0.04% | +0.03 |
| MRK Merck & Co. Inc. | Add +4.4% | 0.19% | +0.03 |
| VEU Vanguard Ftse All-World Ex-U | Add +11.0% | 0.26% | +0.03 |
| PHYS Sprott Physical Gold Trust | Add +37.5% | 0.08% | +0.03 |
Options Activity Q4 2025 → Q1 2026
| AAPL Apple Inc. | call | Sold out | 200 | $54Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2025 → Q1 2026
| GABELLI EQUITY TRUST-RT | RIGHT 04/14/2026 | New | 26,890 | $189 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |