Howe & Rusling Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 8, 2024), Howe & Rusling Inc. reported 410 stock positions worth $1.2 billion. Its top holding was JPMorgan Chase (JPM) at 3.7% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 3.4%) and Vanguard Int-Term Corporate (VCIT, 3.4%). Compared with Q2 2024, it opened 63 new positions, sold out of 15, added to 136 and reduced 121. The biggest buy was a new position in Lamb Weston (LW) and the biggest sale Amphenol Class A (APH, shares −29%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.2B (Q3 2024)
- SEC Filing
- 0001398344-24-020389 ↗ filed Nov 8, 2024
Holdings Value
Holdings 410 stocks · $1.2B
| JPM JPMorgan Chase & Co. | 3.68% | 202,861 | $42.8M | Add +4.5% |
| VTI VG Morningstar TS MKT ETF-US | 3.42% | 140,658 | $39.8M | Add +7.1% |
| VCIT Vanguard Int-Term Corporate | 3.36% | 467,185 | $39.1M | Add +7.6% |
| GVI iShares Intermediate Governm | 3.17% | 344,248 | $36.9M | Add +0.7% |
| AAPL Apple Inc. | 3.11% | 155,331 | $36.2M | Add +2.1% |
| AVGO Broadcom Inc. | 3.06% | 206,239 | $35.6M | Add +1.0% |
| IVV iShares Core S&P 500 ETF | 2.91% | 58,706 | $33.9M | Add +0.9% |
| MSFT Microsoft Corp. | 2.86% | 77,410 | $33.3M | Add +5.6% |
| IUSG iShares Core S&P U.S. Growth | 2.72% | 239,955 | $31.7M | Add +5.3% |
| XOM Exxon Mobil Corp. | 2.53% | 251,259 | $29.5M | Add +3.5% |
| AMZN Amazon.com Inc. | 2.06% | 128,495 | $23.9M | Add +5.8% |
| META Meta Platforms Inc. Class A | 2.00% | 40,637 | $23.3M | Add +3.5% |
| IUSV iShares Core S&P U.S. Value | 1.79% | 218,547 | $20.9M | Add +8.7% |
| NVDA Nvidia Corp. | 1.68% | 160,620 | $19.5M | Add +5.9% |
| HON Honeywell International Inc. | 1.65% | 92,631 | $19.1M | Add +2.4% |
| UNH Unitedhealth Group Inc. | 1.53% | 30,401 | $17.8M | Reduce -0.1% |
| ICE Intercontinental Exchange Inc. | 1.48% | 106,933 | $17.2M | Reduce -8.2% |
| PM Philip Morris International | 1.45% | 139,128 | $16.9M | Add +0.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.29% | 188,989 | $15.0M | Add +1.6% |
| STZ Constellation Brands Inc. Class A | 1.25% | 56,208 | $14.5M | Reduce -12.8% |
| ABBV Abbvie Inc. | 1.24% | 73,277 | $14.5M | Add +16.2% |
| DTE DTE Energy Company | 1.23% | 111,427 | $14.3M | Add +0.9% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.21% | 120,202 | $14.1M | Add +3.2% |
| KO The Coca-Cola Co. | 1.09% | 176,955 | $12.7M | Add +9.2% |
| JNJ Johnson & Johnson | 1.09% | 78,329 | $12.7M | Add +0.2% |
| PEP Pepsico Inc. | 1.08% | 74,043 | $12.6M | Reduce -2.4% |
| SYK Stryker Corp. | 1.08% | 34,720 | $12.5M | Add +1.7% |
| UNP Union Pacific Corp. | 1.06% | 49,924 | $12.3M | Add +0.4% |
| GD General Dynamics Corp. | 1.05% | 40,483 | $12.2M | Reduce -0.5% |
| GOOG Alphabet Inc. Class C | 1.03% | 71,860 | $12.0M | Add +4.1% |
| MU Micron Technology Inc. | 0.93% | 103,968 | $10.8M | Add +0.8% |
| GS Goldman Sachs Group Inc. | 0.89% | 20,948 | $10.4M | Reduce -0.0% |
| MS Morgan Stanley | 0.86% | 95,942 | $10.0M | Add +1.7% |
| VGSH Vanguard Short-Term Treasury | 0.85% | 167,285 | $9.9M | Add +5.4% |
| CCK Crown Holdings Inc. | 0.81% | 97,928 | $9.4M | Add +0.0% |
| AZN Astrazeneca PLC-Spons ADR | 0.80% | 119,812 | $9.3M | Reduce -19.9% |
| DOX Amdocs Ltd. | 0.79% | 104,543 | $9.1M | Add +13.5% |
| CMS CMS Energy Corp. | 0.78% | 128,523 | $9.1M | Add +0.2% |
| RRC Range Resources Corp. | 0.73% | 275,193 | $8.5M | Reduce -0.6% |
| NEE Nextera Energy Inc. | 0.72% | 99,648 | $8.4M | Add +0.6% |
| APH Amphenol Corp. Class A | 0.72% | 128,681 | $8.4M | Reduce -29.2% |
| VYM Vanguard High DVD Yield ETF | 0.72% | 65,382 | $8.4M | Add +13.8% |
| MA Mastercard Inc. Class A | 0.72% | 16,945 | $8.4M | Add +3.3% |
| COST Costco Wholesale Corp. | 0.71% | 9,378 | $8.3M | Add +3.5% |
| CAT Caterpillar Inc. | 0.71% | 21,200 | $8.3M | Reduce -10.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.70% | 204,955 | $8.1M | Reduce -1.0% |
| FISV Fiserv Inc. | 0.70% | 45,113 | $8.1M | Add +3.6% |
| MDLZ Mondelez International Inc. Class A | 0.69% | 108,370 | $8.0M | Reduce -0.3% |
| V Visa Inc. Class A | 0.68% | 28,867 | $7.9M | Add +12.5% |
| IJR iShares Core S&P Small-Cap E | 0.68% | 67,527 | $7.9M | Reduce -0.4% |
| CME Cme Group Inc. | 0.66% | 34,802 | $7.7M | Reduce -1.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.66% | 28,961 | $7.6M | Add +11.7% |
| BDX Becton Dickinson and Co. | 0.64% | 30,785 | $7.4M | Add +41.2% |
| VWO Vanguard Ftse Emerging Marke | 0.63% | 154,274 | $7.4M | Reduce -5.2% |
| CVX Chevron Corp. | 0.63% | 49,785 | $7.3M | Reduce -0.7% |
| LOW Lowe's Cos Inc. | 0.62% | 26,434 | $7.2M | Reduce -11.0% |
| USHY iShares Broad Usd High Yield | 0.61% | 189,226 | $7.1M | Reduce -0.5% |
| EOG EOG Resources Inc. | 0.60% | 57,218 | $7.0M | Reduce -5.0% |
| INTU Intuit Inc. | 0.58% | 10,857 | $6.7M | Add +8.0% |
| BAX Baxter International Inc. | 0.57% | 174,317 | $6.6M | Reduce -7.2% |
| GPC Genuine Parts Co. | 0.56% | 46,354 | $6.5M | Reduce -0.6% |
| QCOM Qualcomm Inc. | 0.54% | 36,618 | $6.2M | Reduce -1.4% |
| EW Edwards Lifesciences Corp. | 0.52% | 91,618 | $6.0M | Add +25.6% |
| LHX L3HARRIS Technologies Inc. | 0.48% | 23,658 | $5.6M | Add +5.3% |
| BKNG Booking Holdings Inc. | 0.48% | 1,322 | $5.6M | Add +4.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.48% | 9,701 | $5.6M | Reduce -9.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.48% | 19,797 | $5.6M | Add +5.6% |
| NSC Norfolk Southern Corp. | 0.47% | 21,914 | $5.4M | Add +1.6% |
| KLAC KLA Corp. | 0.45% | 6,748 | $5.2M | Reduce -0.3% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.39% | 35,702 | $4.6M | Add +12.8% |
| COR Cencora Inc. | 0.39% | 20,162 | $4.5M | Add +0.3% |
| MCK McKesson Corp. | 0.38% | 9,024 | $4.5M | Add +0.2% |
| LW Lamb Weston Holdings Inc. | 0.38% | 68,748 | $4.5M | New |
| ASML ASML Holding NV-NY Reg SHS | 0.38% | 5,263 | $4.4M | Add +6.4% |
| PINS Pinterest Inc. Class A | 0.37% | 133,012 | $4.3M | Add +3.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.37% | 44,629 | $4.3M | Reduce -2.7% |
| VRTX Vertex Pharmaceuticals Inc. | 0.36% | 9,092 | $4.2M | Add +3.6% |
| USB US Bancorp | 0.36% | 92,202 | $4.2M | Reduce -47.5% |
| MNST Monster Beverage Corp. | 0.35% | 78,270 | $4.1M | Reduce -3.7% |
| ACN Accenture PLC Class A | 0.32% | 10,442 | $3.7M | Reduce -2.4% |
| ZS Zscaler Inc. | 0.31% | 21,270 | $3.6M | Add +8.3% |
| BMRN Biomarin Pharmaceutical Inc. | 0.30% | 49,652 | $3.5M | Add +101.2% |
| AMAT Applied Materials Inc. | 0.29% | 16,844 | $3.4M | Reduce -0.1% |
| IQLT iShares MSCI International Q | 0.29% | 81,697 | $3.4M | Add +2.5% |
| DGRO iShares Core Dividend Growth | 0.28% | 51,852 | $3.3M | Reduce -3.3% |
| RTX RTX Corp. | 0.26% | 25,192 | $3.1M | Reduce -0.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.25% | 37,590 | $2.9M | Reduce -3.8% |
| VEU Vanguard Ftse All-World Ex-U | 0.24% | 44,682 | $2.8M | Add +2.1% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.22% | 15,348 | $2.6M | Reduce -21.1% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.22% | 34,224 | $2.5M | Reduce -2.1% |
| SWKS Skyworks Solutions Inc. | 0.22% | 25,437 | $2.5M | Reduce -15.2% |
| CTVA Corteva Inc. | 0.20% | 40,045 | $2.4M | Reduce -7.1% |
| OEF iShares S&P 100 ETF | 0.20% | 8,355 | $2.3M | No change |
| ALNT Allient Inc. | 0.20% | 120,976 | $2.3M | Reduce -7.7% |
| MRK Merck & Co. Inc. | 0.20% | 20,107 | $2.3M | Add +4.7% |
| PBJ Invesco Food & Beverage ETF | 0.20% | 47,222 | $2.3M | Add +0.5% |
| ADBE Adobe Inc. | 0.19% | 4,356 | $2.3M | Add +3.0% |
| PAYX Paychex Inc. | 0.16% | 14,098 | $1.9M | Reduce -18.8% |
| SCHB Schwab US Broad Market ETF | 0.16% | 28,205 | $1.9M | Add +0.1% |
| MCD McDonald's Corp. | 0.16% | 5,991 | $1.8M | Reduce -4.4% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $13K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $13K | No change |
Total filed on the 13F, all lines: $1.2B.
Portfolio Sells Q2 2024 → Q3 2024
| APH Amphenol Corp. Class A | Reduce -29.2% | 0.72% | −0.40 |
| GBTC Grayscale Bitcoin Trust ETF | Reduce -94.0% | 0.02% | −0.37 |
| USB US Bancorp | Reduce -47.5% | 0.36% | −0.27 |
| STZ Constellation Brands Inc. Class A | Reduce -12.8% | 1.25% | −0.27 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -19.9% | 0.80% | −0.26 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.24 |
| QCOM Qualcomm Inc. | Reduce -1.4% | 0.54% | −0.14 |
| RRC Range Resources Corp. | Reduce -0.6% | 0.73% | −0.12 |
| ALNT Allient Inc. | Reduce -7.7% | 0.20% | −0.10 |
| EOG EOG Resources Inc. | Reduce -5.0% | 0.60% | −0.09 |
| CVX Chevron Corp. | Reduce -0.7% | 0.63% | −0.08 |
| PANW Palo Alto Networks Inc. | Reduce -41.1% | 0.11% | −0.08 |
| SWKS Skyworks Solutions Inc. | Reduce -15.2% | 0.22% | −0.08 |
| AMAT Applied Materials Inc. | Reduce -0.1% | 0.29% | −0.07 |
| KLAC KLA Corp. | Reduce -0.3% | 0.45% | −0.06 |
| PEP Pepsico Inc. | Reduce -2.4% | 1.08% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -9.6% | 0.48% | −0.05 |
| BAC Bank of America Corp. | Reduce -1.0% | 0.70% | −0.05 |
| SCHW Schwab (charles) Corp. | Sold out | 0.00% | −0.05 |
| DIS The Walt Disney Co. | Reduce -2.7% | 0.37% | −0.05 |
| XLF SS Financial Select Sector | Reduce -43.4% | 0.05% | −0.04 |
| GPC Genuine Parts Co. | Reduce -0.6% | 0.56% | −0.03 |
| LLY Eli Lilly & Co. | Reduce -42.4% | 0.03% | −0.03 |
| PAYX Paychex Inc. | Reduce -18.8% | 0.16% | −0.03 |
| GD General Dynamics Corp. | Reduce -0.5% | 1.05% | −0.02 |
| MSTR Strategy Inc. | Reduce -21.1% | 0.22% | −0.02 |
| VEGN US Vegan Climate ETF | Sold out | 0.00% | −0.02 |
| PII Polaris Inc. | Sold out | 0.00% | −0.02 |
| MNST Monster Beverage Corp. | Reduce -3.7% | 0.35% | −0.02 |
| USHY iShares Broad Usd High Yield | Reduce -0.5% | 0.61% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -5.2% | 0.63% | −0.01 |
| TRNS Transcat Inc. | Reduce -12.7% | 0.07% | −0.01 |
| PFE Pfizer Inc. | Reduce -11.5% | 0.09% | −0.01 |
| SCHF Schwab Intl Equity ETF | Reduce -63.3% | 0.01% | −0.01 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -39.8% | 0.02% | −0.01 |
| CTVA Corteva Inc. | Reduce -7.1% | 0.20% | −0.01 |
| VGIT Vanguard Intermediate-Term T | Reduce -85.6% | 0.00% | −0.01 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -78.5% | 0.00% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -3.8% | 0.25% | −0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Sold out | 0.00% | −0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -57.5% | 0.00% | −0.01 |
| SAM Boston Beer Company Inc. Class A | Reduce -8.7% | 0.03% | −0.01 |
| SHE SS SPDR MSCI U Gend Div ETF | Reduce -25.9% | 0.02% | −0.01 |
| SCHX Schwab US Large-Cap ETF | Reduce -11.9% | 0.04% | −0.01 |
| STIP iShares 0-5 Year Tips Bond E | Sold out | 0.00% | −0.01 |
| EA Electronic Arts Inc. | Reduce -13.4% | 0.03% | −0.00 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -98.8% | 0.00% | −0.00 |
| BMY Bristol-Myers Squibb Co. | Reduce -24.3% | 0.03% | −0.00 |
| DY Dycom Industries Inc. | Reduce -19.0% | 0.04% | −0.00 |
| SCHR Schwab Intermediate-Term US | Sold out | 0.00% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| LW Lamb Weston Holdings Inc. | New | 0.38% | +0.38 |
| ABBV Abbvie Inc. | Add +16.2% | 1.24% | +0.26 |
| VTI VG Morningstar TS MKT ETF-US | Add +7.1% | 3.42% | +0.22 |
| VCIT Vanguard Int-Term Corporate | Add +7.6% | 3.36% | +0.20 |
| META Meta Platforms Inc. Class A | Add +3.5% | 2.00% | +0.19 |
| AAPL Apple Inc. | Add +2.1% | 3.11% | +0.19 |
| IUSV iShares Core S&P U.S. Value | Add +8.7% | 1.79% | +0.18 |
| BDX Becton Dickinson and Co. | Add +41.2% | 0.64% | +0.17 |
| PM Philip Morris International | Add +0.3% | 1.45% | +0.17 |
| KO The Coca-Cola Co. | Add +9.2% | 1.09% | +0.15 |
| CCK Crown Holdings Inc. | Add +0.0% | 0.81% | +0.14 |
| DOX Amdocs Ltd. | Add +13.5% | 0.79% | +0.12 |
| BMRN Biomarin Pharmaceutical Inc. | Add +101.2% | 0.30% | +0.11 |
| DTE DTE Energy Company | Add +0.9% | 1.23% | +0.11 |
| FISV Fiserv Inc. | Add +3.6% | 0.70% | +0.10 |
| VYM Vanguard High DVD Yield ETF | Add +13.8% | 0.72% | +0.10 |
| JPM JPMorgan Chase & Co. | Add +4.5% | 3.68% | +0.10 |
| NEE Nextera Energy Inc. | Add +0.6% | 0.72% | +0.08 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +11.7% | 0.66% | +0.08 |
| CMS CMS Energy Corp. | Add +0.2% | 0.78% | +0.08 |
| IUSG iShares Core S&P U.S. Growth | Add +5.3% | 2.72% | +0.07 |
| AVGO Broadcom Inc. | Add +1.0% | 3.06% | +0.07 |
| V Visa Inc. Class A | Add +12.5% | 0.68% | +0.07 |
| MA Mastercard Inc. Class A | Add +3.3% | 0.72% | +0.06 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +12.8% | 0.39% | +0.05 |
| JNJ Johnson & Johnson | Add +0.2% | 1.09% | +0.05 |
| LMT Lockheed Martin Corp. | Add +24.7% | 0.15% | +0.05 |
| NSC Norfolk Southern Corp. | Add +1.6% | 0.47% | +0.05 |
| TJX TJX Companies Inc. | Add +3.2% | 1.21% | +0.04 |
| PEG Public Service Enterprise GP | New | 0.04% | +0.04 |
| TXN Texas Instruments Inc. | New | 0.04% | +0.04 |
| UNP Union Pacific Corp. | Add +0.4% | 1.06% | +0.03 |
| MEI Methode Electronics Inc. | New | 0.03% | +0.03 |
| SHEL Shell PLC-ADR | Add +42.9% | 0.14% | +0.03 |
| CRM Salesforce Inc. | New | 0.02% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +43.4% | 0.08% | +0.02 |
| LHX L3HARRIS Technologies Inc. | Add +5.3% | 0.48% | +0.02 |
| MS Morgan Stanley | Add +1.7% | 0.86% | +0.02 |
| SO The Southern Co. | Add +55.8% | 0.06% | +0.02 |
| BKNG Booking Holdings Inc. | Add +4.5% | 0.48% | +0.02 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +77.2% | 0.05% | +0.02 |
| BA The Boeing Co. | New | 0.02% | +0.02 |
| SOLV Solventum Corp. | New | 0.02% | +0.02 |
| TDIV FT Nasdaq Tech DVD Index FD | New | 0.02% | +0.02 |
| SYK Stryker Corp. | Add +1.7% | 1.08% | +0.02 |
| XEL Xcel Energy Inc. | New | 0.02% | +0.02 |
| FNF Fidelity National Financial | New | 0.02% | +0.02 |
| TSLA Tesla Inc. | New | 0.02% | +0.02 |
| ANET Arista Networks Inc. | New | 0.02% | +0.02 |
| WEC WEC Energy Group Inc. | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |