Howe & Rusling Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 15, 2024), Howe & Rusling Inc. reported 383 stock positions worth $1.0 billion. Its top holding was JPMorgan Chase (JPM) at 3.6% of the portfolio, followed by iShares Intermediate Governm (GVI, 3.6%) and VG Morningstar TS MKT ETF-US (VTI, 3.2%). Compared with Q4 2023, it opened 51 new positions, sold out of 41, added to 152 and reduced 122. The biggest buy was Goldman Sachs (GS, shares +3643%) and the biggest sale Vanguard High DVD Yield ETF (VYM, shares −49%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.0B (Q1 2024)
- SEC Filing
- 0001398344-24-009666 ↗ filed May 15, 2024
Holdings Value
Holdings 383 stocks · $1.0B
| JPM JPMorgan Chase & Co. | 3.64% | 189,687 | $38.0M | Reduce -1.6% |
| GVI iShares Intermediate Governm | 3.56% | 357,261 | $37.1M | Add +7.8% |
| VTI VG Morningstar TS MKT ETF-US | 3.21% | 129,052 | $33.5M | Add +6.7% |
| VCIT Vanguard Int-Term Corporate | 2.83% | 366,923 | $29.5M | Add +8.8% |
| MSFT Microsoft Corp. | 2.74% | 68,037 | $28.6M | Add +3.1% |
| IVV iShares Core S&P 500 ETF | 2.66% | 52,786 | $27.8M | Add +4.1% |
| XOM Exxon Mobil Corp. | 2.57% | 230,562 | $26.8M | Add +1.7% |
| AVGO Broadcom Inc. | 2.56% | 20,149 | $26.7M | Add +0.5% |
| AAPL Apple Inc. | 2.42% | 147,539 | $25.3M | Add +1.5% |
| IUSG iShares Core S&P U.S. Growth | 2.34% | 208,197 | $24.4M | Add +9.6% |
| AMZN Amazon.com Inc. | 1.82% | 105,300 | $19.0M | Add +2.8% |
| IUSV iShares Core S&P U.S. Value | 1.80% | 207,717 | $18.8M | Add +21.0% |
| STZ Constellation Brands Inc. Class A | 1.69% | 64,905 | $17.6M | Add +0.7% |
| CAT Caterpillar Inc. | 1.63% | 46,348 | $17.0M | Reduce -8.4% |
| ICE Intercontinental Exchange Inc. | 1.46% | 110,763 | $15.2M | Add +0.6% |
| META Meta Platforms Inc. Class A | 1.35% | 28,930 | $14.0M | Add +1.9% |
| PEP Pepsico Inc. | 1.30% | 77,534 | $13.6M | Reduce -24.2% |
| UNH Unitedhealth Group Inc. | 1.29% | 27,231 | $13.5M | Add +18.3% |
| PM Philip Morris International | 1.23% | 139,592 | $12.8M | Add +3.3% |
| JNJ Johnson & Johnson | 1.20% | 78,865 | $12.5M | Reduce -24.7% |
| HON Honeywell International Inc. | 1.16% | 59,124 | $12.1M | Add +9.6% |
| DTE DTE Energy Company | 1.16% | 108,177 | $12.1M | Add +8.2% |
| GOOG Alphabet Inc. Class C | 1.14% | 78,171 | $11.9M | Reduce -3.6% |
| SYK Stryker Corp. | 1.14% | 33,214 | $11.9M | Add +2.2% |
| MU Micron Technology Inc. | 1.13% | 100,086 | $11.8M | Add +5.3% |
| GD General Dynamics Corp. | 1.10% | 40,744 | $11.5M | Reduce -0.4% |
| UNP Union Pacific Corp. | 1.07% | 45,534 | $11.2M | Add +0.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.07% | 293,258 | $11.1M | Reduce -27.4% |
| ABBV Abbvie Inc. | 1.06% | 60,716 | $11.1M | Add +5.5% |
| AZN Astrazeneca PLC-Spons ADR | 1.05% | 161,458 | $10.9M | Add +3.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.04% | 140,127 | $10.8M | Add +4.3% |
| APH Amphenol Corp. Class A | 0.99% | 89,989 | $10.4M | Add +1.0% |
| KO The Coca-Cola Co. | 0.96% | 163,050 | $10.0M | Add +0.9% |
| LOW Lowe's Cos Inc. | 0.95% | 39,058 | $9.9M | Reduce -27.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.89% | 92,013 | $9.3M | Add +8.1% |
| EOG EOG Resources Inc. | 0.89% | 72,906 | $9.3M | Add +0.4% |
| MS Morgan Stanley | 0.84% | 92,874 | $8.7M | Add +1.8% |
| GS Goldman Sachs Group Inc. | 0.82% | 20,439 | $8.5M | Add +3643.4% |
| DOX Amdocs Ltd. | 0.80% | 92,767 | $8.4M | Add +11.4% |
| BAX Baxter International Inc. | 0.77% | 188,933 | $8.1M | Add +9.3% |
| CVX Chevron Corp. | 0.76% | 50,012 | $7.9M | Reduce -42.0% |
| USB US Bancorp | 0.75% | 174,158 | $7.8M | Add +22.7% |
| CCK Crown Holdings Inc. | 0.74% | 98,007 | $7.8M | Add +1.2% |
| CMS CMS Energy Corp. | 0.74% | 128,642 | $7.8M | Add +39.1% |
| RRC Range Resources Corp. | 0.74% | 223,807 | $7.7M | New |
| CME Cme Group Inc. | 0.73% | 35,621 | $7.7M | Add +2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.72% | 14,422 | $7.5M | Reduce -35.8% |
| MDLZ Mondelez International Inc. Class A | 0.72% | 107,430 | $7.5M | Add +0.3% |
| MA Mastercard Inc. Class A | 0.71% | 15,438 | $7.4M | Add +2.3% |
| V Visa Inc. Class A | 0.71% | 26,504 | $7.4M | Add +0.2% |
| GPC Genuine Parts Co. | 0.70% | 47,096 | $7.3M | Add +2.6% |
| VYM Vanguard High DVD Yield ETF | 0.70% | 60,088 | $7.3M | Reduce -49.0% |
| IJR iShares Core S&P Small-Cap E | 0.69% | 64,878 | $7.2M | Add +2.5% |
| USHY iShares Broad Usd High Yield | 0.68% | 195,333 | $7.1M | Add +9.8% |
| VWO Vanguard Ftse Emerging Marke | 0.66% | 164,039 | $6.9M | Reduce -0.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.65% | 27,270 | $6.8M | Reduce -19.7% |
| EW Edwards Lifesciences Corp. | 0.64% | 69,772 | $6.7M | Add +41.3% |
| COST Costco Wholesale Corp. | 0.62% | 8,795 | $6.4M | Add +0.4% |
| ACN Accenture PLC Class A | 0.61% | 18,446 | $6.4M | Add +4.0% |
| QCOM Qualcomm Inc. | 0.60% | 37,190 | $6.3M | Reduce -1.3% |
| EA Electronic Arts Inc. | 0.57% | 44,629 | $5.9M | Add +0.7% |
| AMT American Tower Corp. | 0.55% | 29,280 | $5.8M | Add +3.0% |
| IBIT iShares Bitcoin Trust ETF | 0.54% | 138,802 | $5.6M | New |
| INTU Intuit Inc. | 0.53% | 8,514 | $5.5M | Add +5.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.52% | 44,095 | $5.4M | New |
| BDX Becton Dickinson and Co. | 0.50% | 21,048 | $5.2M | Add +2223.2% |
| GBTC Grayscale Bitcoin Trust ETF | 0.49% | 81,551 | $5.2M | New |
| NSC Norfolk Southern Corp. | 0.49% | 20,182 | $5.1M | Add +10.1% |
| ALNT Allient Inc. | 0.49% | 143,378 | $5.1M | New |
| VGSH Vanguard Short-Term Treasury | 0.49% | 87,766 | $5.1M | Add +8.7% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.48% | 15,486 | $5.0M | Add +5.3% |
| COR Cencora Inc. | 0.47% | 20,185 | $4.9M | Reduce -36.6% |
| MCK McKesson Corp. | 0.46% | 8,960 | $4.8M | Reduce -18.9% |
| FISV Fiserv Inc. | 0.46% | 29,903 | $4.8M | Add +1.5% |
| MNST Monster Beverage Corp. | 0.45% | 79,536 | $4.7M | New |
| KLAC KLA Corp. | 0.44% | 6,609 | $4.6M | Add +1.9% |
| ASML ASML Holding NV-NY Reg SHS | 0.41% | 4,410 | $4.3M | Add +19.4% |
| PINS Pinterest Inc. Class A | 0.41% | 122,461 | $4.2M | Add +5.6% |
| BKNG Booking Holdings Inc. | 0.38% | 1,104 | $4.0M | Add +0.6% |
| NEE Nextera Energy Inc. | 0.37% | 59,828 | $3.8M | Reduce -32.1% |
| AMAT Applied Materials Inc. | 0.33% | 16,846 | $3.5M | Add +1.0% |
| MRVL Marvell Technology Inc. | 0.33% | 48,321 | $3.4M | Add +7.5% |
| VRTX Vertex Pharmaceuticals Inc. | 0.33% | 8,137 | $3.4M | Add +1.3% |
| PANW Palo Alto Networks Inc. | 0.32% | 11,926 | $3.4M | Reduce -0.6% |
| SWKS Skyworks Solutions Inc. | 0.31% | 29,989 | $3.2M | No change |
| IQLT iShares MSCI International Q | 0.31% | 80,859 | $3.2M | Reduce -12.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.31% | 42,965 | $3.2M | Reduce -10.6% |
| LHX L3HARRIS Technologies Inc. | 0.30% | 14,526 | $3.1M | Add +4.9% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.29% | 25,743 | $3.1M | Add +29.3% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.27% | 40,202 | $2.8M | Reduce -1.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.26% | 46,271 | $2.7M | Add +7.0% |
| RTX RTX Corp. | 0.25% | 26,382 | $2.6M | Reduce -8.2% |
| ZS Zscaler Inc. | 0.25% | 13,344 | $2.6M | Add +5.4% |
| DGRO iShares Core Dividend Growth | 0.24% | 43,317 | $2.5M | Reduce -4.9% |
| MRK Merck & Co. Inc. | 0.24% | 18,881 | $2.5M | Add +0.8% |
| CTVA Corteva Inc. | 0.24% | 43,026 | $2.5M | Reduce -6.4% |
| PBJ Invesco Food & Beverage ETF | 0.23% | 50,140 | $2.4M | Reduce -2.1% |
| ADBE Adobe Inc. | 0.21% | 4,252 | $2.1M | No change |
| BMRN Biomarin Pharmaceutical Inc. | 0.20% | 24,467 | $2.1M | Reduce -0.7% |
| OEF iShares S&P 100 ETF | 0.20% | 8,355 | $2.1M | No change |
Other holdings (1): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
Total filed on the 13F, all lines: $1.0B.
Portfolio Sells Q4 2023 → Q1 2024
| VYM Vanguard High DVD Yield ETF | Reduce -49.0% | 0.70% | −0.70 |
| CVX Chevron Corp. | Reduce -42.0% | 0.76% | −0.61 |
| JNJ Johnson & Johnson | Reduce -24.7% | 1.20% | −0.54 |
| PEP Pepsico Inc. | Reduce -24.2% | 1.30% | −0.54 |
| SCHW Schwab (charles) Corp. | Reduce -72.5% | 0.18% | −0.52 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -35.8% | 0.72% | −0.41 |
| BAC Bank of America Corp. | Reduce -27.4% | 1.07% | −0.38 |
| G Genpact Ltd. | Sold out | 0.00% | −0.33 |
| LOW Lowe's Cos Inc. | Reduce -27.1% | 0.95% | −0.31 |
| CMCSA Comcast Corp. Class A | Reduce -84.1% | 0.04% | −0.23 |
| COR Cencora Inc. | Reduce -36.6% | 0.47% | −0.22 |
| NEE Nextera Energy Inc. | Reduce -32.1% | 0.37% | −0.20 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -19.7% | 0.65% | −0.18 |
| IWM iShares Russell 2000 ETF | Reduce -86.0% | 0.02% | −0.14 |
| MCK McKesson Corp. | Reduce -18.9% | 0.46% | −0.08 |
| BNL Broadstone Net Lease Inc. | Reduce -19.3% | 0.15% | −0.08 |
| GOOG Alphabet Inc. Class C | Reduce -3.6% | 1.14% | −0.07 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.5% | 0.66% | −0.06 |
| IQLT iShares MSCI International Q | Reduce -12.3% | 0.31% | −0.06 |
| PFE Pfizer Inc. | Reduce -25.7% | 0.10% | −0.06 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -10.6% | 0.31% | −0.05 |
| IWF iShares Russell 1000 Growth | Reduce -80.0% | 0.01% | −0.05 |
| PANW Palo Alto Networks Inc. | Reduce -0.6% | 0.32% | −0.05 |
| BMRN Biomarin Pharmaceutical Inc. | Reduce -0.7% | 0.20% | −0.05 |
| HDV iShares Core High Dividend E | Reduce -26.2% | 0.11% | −0.04 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.03 |
| INTC Intel Corp. | Reduce -0.9% | 0.12% | −0.03 |
| HUM Humana Inc. | Reduce -42.9% | 0.02% | −0.03 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.03 |
| MO Altria Group Inc. | Reduce -35.0% | 0.05% | −0.03 |
| IHI iShares U.S. Medical Devices | Reduce -79.0% | 0.01% | −0.03 |
| GD General Dynamics Corp. | Reduce -0.4% | 1.10% | −0.02 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -1.4% | 0.27% | −0.02 |
| AMGN Amgen Inc. | Reduce -4.0% | 0.13% | −0.02 |
| XEL Xcel Energy Inc. | Sold out | 0.00% | −0.02 |
| PAYX Paychex Inc. | Reduce -2.7% | 0.20% | −0.02 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -43.6% | 0.02% | −0.02 |
| DGRO iShares Core Dividend Growth | Reduce -4.9% | 0.24% | −0.02 |
| XLF SS Financial Select Sector | Reduce -37.3% | 0.03% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -98.4% | 0.00% | −0.02 |
| WPC WP Carey Inc. | Reduce -0.1% | 0.06% | −0.02 |
| IEMG iShares Core MSCI Emerging | Reduce -11.6% | 0.07% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -3.9% | 0.11% | −0.02 |
| PBJ Invesco Food & Beverage ETF | Reduce -2.1% | 0.23% | −0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -14.6% | 0.07% | −0.01 |
| CSCO Cisco Systems Inc. | Reduce -1.4% | 0.09% | −0.01 |
| MTUM iShares MSCI USA Momentum Fa | Sold out | 0.00% | −0.01 |
| BMY Bristol-Myers Squibb Co. | Reduce -12.4% | 0.05% | −0.01 |
| FLTR Vaneck Ig Floating Rate ETF | Reduce -65.6% | 0.00% | −0.01 |
| VLUE iShares MSCI USA Value Facto | Sold out | 0.00% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| GS Goldman Sachs Group Inc. | Add +3643.4% | 0.82% | +0.80 |
| RRC Range Resources Corp. | New | 0.74% | +0.74 |
| IBIT iShares Bitcoin Trust ETF | New | 0.54% | +0.54 |
| DIS The Walt Disney Co. | New | 0.52% | +0.52 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.49% | +0.49 |
| ALNT Allient Inc. | New | 0.49% | +0.49 |
| BDX Becton Dickinson and Co. | Add +2223.2% | 0.50% | +0.48 |
| MNST Monster Beverage Corp. | New | 0.45% | +0.45 |
| META Meta Platforms Inc. Class A | Add +1.9% | 1.35% | +0.28 |
| MU Micron Technology Inc. | Add +5.3% | 1.13% | +0.27 |
| IUSV iShares Core S&P U.S. Value | Add +21.0% | 1.80% | +0.26 |
| IUSG iShares Core S&P U.S. Growth | Add +9.6% | 2.34% | +0.24 |
| EW Edwards Lifesciences Corp. | Add +41.3% | 0.64% | +0.24 |
| AVGO Broadcom Inc. | Add +0.5% | 2.56% | +0.19 |
| CMS CMS Energy Corp. | Add +39.1% | 0.74% | +0.17 |
| VTI VG Morningstar TS MKT ETF-US | Add +6.7% | 3.21% | +0.17 |
| AMZN Amazon.com Inc. | Add +2.8% | 1.82% | +0.17 |
| XOM Exxon Mobil Corp. | Add +1.7% | 2.57% | +0.16 |
| ABBV Abbvie Inc. | Add +5.5% | 1.06% | +0.11 |
| ASML ASML Holding NV-NY Reg SHS | Add +19.4% | 0.41% | +0.11 |
| MSFT Microsoft Corp. | Add +3.1% | 2.74% | +0.11 |
| SYK Stryker Corp. | Add +2.2% | 1.14% | +0.11 |
| USB US Bancorp | Add +22.7% | 0.75% | +0.09 |
| IVV iShares Core S&P 500 ETF | Add +4.1% | 2.66% | +0.09 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +5.3% | 0.48% | +0.08 |
| NVDA Nvidia Corp. | Add +3.8% | 0.16% | +0.07 |
| BAX Baxter International Inc. | Add +9.3% | 0.77% | +0.07 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +29.3% | 0.29% | +0.06 |
| APH Amphenol Corp. Class A | Add +1.0% | 0.99% | +0.06 |
| TJX TJX Companies Inc. | Add +8.1% | 0.89% | +0.05 |
| AMAT Applied Materials Inc. | Add +1.0% | 0.33% | +0.05 |
| WM Waste Management Inc. | New | 0.05% | +0.05 |
| FISV Fiserv Inc. | Add +1.5% | 0.46% | +0.04 |
| KLAC KLA Corp. | Add +1.9% | 0.44% | +0.04 |
| MRVL Marvell Technology Inc. | Add +7.5% | 0.33% | +0.04 |
| MTB M & T Bank Corp. | New | 0.04% | +0.04 |
| STZ Constellation Brands Inc. Class A | Add +0.7% | 1.69% | +0.04 |
| SCHD Schwab US DVD Equity ETF | Add +531.2% | 0.04% | +0.04 |
| NSC Norfolk Southern Corp. | Add +10.1% | 0.49% | +0.03 |
| DORM Dorman Products Inc. | New | 0.03% | +0.03 |
| NOW ServiceNow Inc. | New | 0.03% | +0.03 |
| MA Mastercard Inc. Class A | Add +2.3% | 0.71% | +0.03 |
| CPB The Campbell's Company | Add +139.8% | 0.05% | +0.03 |
| DOX Amdocs Ltd. | Add +11.4% | 0.80% | +0.03 |
| NGVT Ingevity Corp. | New | 0.03% | +0.03 |
| ZTS Zoetis Inc. | New | 0.03% | +0.03 |
| RY Royal Bank of Canada | New | 0.03% | +0.03 |
| PII Polaris Inc. | New | 0.03% | +0.03 |
| GPC Genuine Parts Co. | Add +2.6% | 0.70% | +0.03 |
| TRGP Targa Resources Corp. | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |