Howe & Rusling Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Howe & Rusling Inc. reported 361 stock positions worth $1.1 billion. Its top holding was JPMorgan Chase (JPM) at 3.6% of the portfolio, followed by iShares Intermediate Governm (GVI, 3.2%) and VG Morningstar TS MKT ETF-US (VTI, 3.2%). Compared with Q1 2024, it opened 18 new positions, sold out of 41, added to 140 and reduced 119. The biggest buy was Nvidia (NVDA, shares +708%) and the biggest sale Caterpillar (CAT, shares −49%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.1B (Q2 2024)
- SEC Filing
- 0001398344-24-014580 ↗ filed Aug 14, 2024
Holdings Value
Holdings 361 stocks · $1.1B
| JPM JPMorgan Chase & Co. | 3.58% | 194,152 | $39.3M | Add +2.4% |
| GVI iShares Intermediate Governm | 3.23% | 341,860 | $35.5M | Reduce -4.3% |
| VTI VG Morningstar TS MKT ETF-US | 3.20% | 131,376 | $35.1M | Add +1.8% |
| VCIT Vanguard Int-Term Corporate | 3.17% | 434,285 | $34.7M | Add +18.4% |
| AVGO Broadcom Inc. | 2.99% | 20,423 | $32.8M | Add +1.4% |
| MSFT Microsoft Corp. | 2.99% | 73,328 | $32.8M | Add +7.8% |
| AAPL Apple Inc. | 2.92% | 152,095 | $32.0M | Add +3.1% |
| IVV iShares Core S&P 500 ETF | 2.90% | 58,181 | $31.8M | Add +10.2% |
| IUSG iShares Core S&P U.S. Growth | 2.65% | 227,832 | $29.0M | Add +9.4% |
| XOM Exxon Mobil Corp. | 2.55% | 242,689 | $27.9M | Add +5.3% |
| AMZN Amazon.com Inc. | 2.14% | 121,462 | $23.5M | Add +15.3% |
| META Meta Platforms Inc. Class A | 1.81% | 39,266 | $19.8M | Add +35.7% |
| HON Honeywell International Inc. | 1.76% | 90,492 | $19.3M | Add +53.0% |
| NVDA Nvidia Corp. | 1.71% | 151,723 | $18.7M | Add +707.9% |
| IUSV iShares Core S&P U.S. Value | 1.62% | 201,018 | $17.7M | Reduce -3.2% |
| STZ Constellation Brands Inc. Class A | 1.51% | 64,423 | $16.6M | Reduce -0.7% |
| ICE Intercontinental Exchange Inc. | 1.45% | 116,422 | $15.9M | Add +5.1% |
| UNH Unitedhealth Group Inc. | 1.41% | 30,432 | $15.5M | Add +11.8% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.31% | 186,034 | $14.4M | Add +32.8% |
| PM Philip Morris International | 1.28% | 138,745 | $14.1M | Reduce -0.6% |
| MU Micron Technology Inc. | 1.24% | 103,152 | $13.6M | Add +3.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.17% | 116,512 | $12.8M | Add +26.6% |
| GOOG Alphabet Inc. Class C | 1.15% | 69,028 | $12.7M | Reduce -11.7% |
| PEP Pepsico Inc. | 1.14% | 75,871 | $12.5M | Reduce -2.1% |
| DTE DTE Energy Company | 1.12% | 110,382 | $12.3M | Add +2.0% |
| APH Amphenol Corp. Class A | 1.12% | 181,768 | $12.2M | Add +1.0% |
| GD General Dynamics Corp. | 1.08% | 40,684 | $11.8M | Reduce -0.1% |
| AZN Astrazeneca PLC-Spons ADR | 1.06% | 149,596 | $11.7M | Reduce -7.3% |
| SYK Stryker Corp. | 1.06% | 34,126 | $11.6M | Add +2.8% |
| JNJ Johnson & Johnson | 1.04% | 78,151 | $11.4M | Reduce -0.9% |
| UNP Union Pacific Corp. | 1.03% | 49,711 | $11.2M | Add +9.2% |
| ABBV Abbvie Inc. | 0.99% | 63,072 | $10.8M | Add +3.9% |
| KO The Coca-Cola Co. | 0.94% | 162,104 | $10.3M | Reduce -0.6% |
| GS Goldman Sachs Group Inc. | 0.86% | 20,954 | $9.5M | Add +2.5% |
| RRC Range Resources Corp. | 0.85% | 276,851 | $9.3M | Add +23.7% |
| VGSH Vanguard Short-Term Treasury | 0.84% | 158,768 | $9.2M | Add +80.9% |
| MS Morgan Stanley | 0.84% | 94,370 | $9.2M | Add +1.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.75% | 206,952 | $8.2M | Reduce -29.4% |
| CAT Caterpillar Inc. | 0.72% | 23,586 | $7.9M | Reduce -49.1% |
| CVX Chevron Corp. | 0.72% | 50,147 | $7.8M | Add +0.3% |
| COST Costco Wholesale Corp. | 0.70% | 9,064 | $7.7M | Add +3.1% |
| CMS CMS Energy Corp. | 0.70% | 128,242 | $7.6M | Reduce -0.3% |
| EOG EOG Resources Inc. | 0.69% | 60,195 | $7.6M | Reduce -17.4% |
| QCOM Qualcomm Inc. | 0.67% | 37,130 | $7.4M | Reduce -0.2% |
| CCK Crown Holdings Inc. | 0.66% | 97,903 | $7.3M | Reduce -0.1% |
| DOX Amdocs Ltd. | 0.66% | 92,096 | $7.3M | Reduce -0.7% |
| MA Mastercard Inc. Class A | 0.66% | 16,402 | $7.2M | Add +6.2% |
| IJR iShares Core S&P Small-Cap E | 0.66% | 67,793 | $7.2M | Add +4.5% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.66% | 18,745 | $7.2M | Add +21.0% |
| VWO Vanguard Ftse Emerging Marke | 0.65% | 162,781 | $7.1M | Reduce -0.8% |
| MDLZ Mondelez International Inc. Class A | 0.65% | 108,678 | $7.1M | Add +1.2% |
| NEE Nextera Energy Inc. | 0.64% | 99,054 | $7.0M | Add +65.6% |
| USB US Bancorp | 0.64% | 175,794 | $7.0M | Add +0.9% |
| CME Cme Group Inc. | 0.64% | 35,428 | $7.0M | Reduce -0.5% |
| USHY iShares Broad Usd High Yield | 0.63% | 190,165 | $6.9M | Reduce -2.6% |
| VYM Vanguard High DVD Yield ETF | 0.62% | 57,435 | $6.8M | Reduce -4.4% |
| EW Edwards Lifesciences Corp. | 0.61% | 72,970 | $6.7M | Add +4.6% |
| V Visa Inc. Class A | 0.61% | 25,651 | $6.7M | Reduce -3.2% |
| INTU Intuit Inc. | 0.60% | 10,049 | $6.6M | Add +18.0% |
| LOW Lowe's Cos Inc. | 0.60% | 29,699 | $6.5M | Reduce -24.0% |
| FISV Fiserv Inc. | 0.59% | 43,552 | $6.5M | Add +45.6% |
| GPC Genuine Parts Co. | 0.59% | 46,637 | $6.5M | Reduce -1.0% |
| BAX Baxter International Inc. | 0.57% | 187,812 | $6.3M | Reduce -0.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.57% | 25,926 | $6.3M | Reduce -4.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.53% | 10,736 | $5.8M | Reduce -25.6% |
| PINS Pinterest Inc. Class A | 0.52% | 128,785 | $5.7M | Add +5.2% |
| KLAC KLA Corp. | 0.51% | 6,765 | $5.6M | Add +2.4% |
| MCK McKesson Corp. | 0.48% | 9,007 | $5.3M | Add +0.5% |
| BDX Becton Dickinson and Co. | 0.46% | 21,809 | $5.1M | Add +3.6% |
| ASML ASML Holding NV-NY Reg SHS | 0.46% | 4,946 | $5.1M | Add +12.2% |
| LHX L3HARRIS Technologies Inc. | 0.46% | 22,459 | $5.0M | Add +54.6% |
| BKNG Booking Holdings Inc. | 0.46% | 1,265 | $5.0M | Add +14.6% |
| NSC Norfolk Southern Corp. | 0.42% | 21,563 | $4.6M | Add +6.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.42% | 45,871 | $4.6M | Add +4.0% |
| COR Cencora Inc. | 0.41% | 20,096 | $4.5M | Reduce -0.4% |
| GBTC Grayscale Bitcoin Trust ETF | 0.40% | 81,551 | $4.3M | No change |
| VRTX Vertex Pharmaceuticals Inc. | 0.38% | 8,777 | $4.1M | Add +7.9% |
| MNST Monster Beverage Corp. | 0.37% | 81,251 | $4.1M | Add +2.2% |
| AMAT Applied Materials Inc. | 0.36% | 16,859 | $4.0M | Add +0.1% |
| ZS Zscaler Inc. | 0.34% | 19,647 | $3.8M | Add +47.2% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.34% | 31,644 | $3.7M | Add +22.9% |
| ALNT Allient Inc. | 0.30% | 131,099 | $3.3M | Reduce -8.6% |
| ACN Accenture PLC Class A | 0.30% | 10,699 | $3.2M | Reduce -42.0% |
| SWKS Skyworks Solutions Inc. | 0.29% | 29,989 | $3.2M | No change |
| IQLT iShares MSCI International Q | 0.28% | 79,722 | $3.1M | Reduce -1.4% |
| DGRO iShares Core Dividend Growth | 0.28% | 53,597 | $3.1M | Add +23.7% |
| IEFA iShares Core MSCI Eafe ETF | 0.26% | 39,080 | $2.8M | Reduce -9.0% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.24% | 1,946 | $2.7M | New |
| IBIT iShares Bitcoin Trust ETF | 0.24% | 77,407 | $2.6M | Reduce -44.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.23% | 43,757 | $2.6M | Reduce -5.4% |
| RTX RTX Corp. | 0.23% | 25,412 | $2.6M | Reduce -3.7% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.22% | 34,954 | $2.4M | Reduce -13.1% |
| MRK Merck & Co. Inc. | 0.22% | 19,214 | $2.4M | Add +1.8% |
| ADBE Adobe Inc. | 0.21% | 4,231 | $2.4M | Reduce -0.5% |
| CTVA Corteva Inc. | 0.21% | 43,105 | $2.3M | Add +0.2% |
| OEF iShares S&P 100 ETF | 0.20% | 8,355 | $2.2M | No change |
| PBJ Invesco Food & Beverage ETF | 0.20% | 47,000 | $2.1M | Reduce -6.3% |
| PANW Palo Alto Networks Inc. | 0.19% | 6,185 | $2.1M | Reduce -48.1% |
| PAYX Paychex Inc. | 0.19% | 17,370 | $2.1M | Add +4.4% |
| BMRN Biomarin Pharmaceutical Inc. | 0.19% | 24,681 | $2.0M | Add +0.9% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
Total filed on the 13F, all lines: $1.1B.
Portfolio Sells Q1 2024 → Q2 2024
| CAT Caterpillar Inc. | Reduce -49.1% | 0.72% | −0.91 |
| EA Electronic Arts Inc. | Reduce -94.7% | 0.03% | −0.54 |
| AMT American Tower Corp. | Reduce -91.6% | 0.04% | −0.51 |
| LOW Lowe's Cos Inc. | Reduce -24.0% | 0.60% | −0.36 |
| GVI iShares Intermediate Governm | Reduce -4.3% | 3.23% | −0.33 |
| ACN Accenture PLC Class A | Reduce -42.0% | 0.30% | −0.32 |
| BAC Bank of America Corp. | Reduce -29.4% | 0.75% | −0.31 |
| MRVL Marvell Technology Inc. | Reduce -93.6% | 0.02% | −0.31 |
| IBIT iShares Bitcoin Trust ETF | Reduce -44.2% | 0.24% | −0.30 |
| EOG EOG Resources Inc. | Reduce -17.4% | 0.69% | −0.20 |
| BAX Baxter International Inc. | Reduce -0.6% | 0.57% | −0.20 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -25.6% | 0.53% | −0.19 |
| ALNT Allient Inc. | Reduce -8.6% | 0.30% | −0.19 |
| IUSV iShares Core S&P U.S. Value | Reduce -3.2% | 1.62% | −0.18 |
| STZ Constellation Brands Inc. Class A | Reduce -0.7% | 1.51% | −0.18 |
| PEP Pepsico Inc. | Reduce -2.1% | 1.14% | −0.16 |
| JNJ Johnson & Johnson | Reduce -0.9% | 1.04% | −0.15 |
| DOX Amdocs Ltd. | Reduce -0.7% | 0.66% | −0.14 |
| SCHW Schwab (charles) Corp. | Reduce -72.1% | 0.05% | −0.13 |
| PANW Palo Alto Networks Inc. | Reduce -48.1% | 0.19% | −0.13 |
| GPC Genuine Parts Co. | Reduce -1.0% | 0.59% | −0.11 |
| CME Cme Group Inc. | Reduce -0.5% | 0.64% | −0.10 |
| BNL Broadstone Net Lease Inc. | Reduce -59.8% | 0.06% | −0.09 |
| V Visa Inc. Class A | Reduce -3.2% | 0.61% | −0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -4.9% | 0.57% | −0.08 |
| CCK Crown Holdings Inc. | Reduce -0.1% | 0.66% | −0.08 |
| VYM Vanguard High DVD Yield ETF | Reduce -4.4% | 0.62% | −0.08 |
| COR Cencora Inc. | Reduce -0.4% | 0.41% | −0.06 |
| USHY iShares Broad Usd High Yield | Reduce -2.6% | 0.63% | −0.06 |
| CMS CMS Energy Corp. | Reduce -0.3% | 0.70% | −0.05 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -9.0% | 0.26% | −0.05 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -13.1% | 0.22% | −0.05 |
| SHEL Shell PLC-ADR | Reduce -29.2% | 0.11% | −0.04 |
| KAMN Kaman Corp. | Sold out | 0.00% | −0.04 |
| PBJ Invesco Food & Beverage ETF | Reduce -6.3% | 0.20% | −0.04 |
| VEA Vanguard Ftse Developed ETF | Sold out | 0.00% | −0.03 |
| WEC WEC Energy Group Inc. | Sold out | 0.00% | −0.03 |
| ULTA Ulta Beauty Inc. | Sold out | 0.00% | −0.03 |
| GD General Dynamics Corp. | Reduce -0.1% | 1.08% | −0.03 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -5.4% | 0.23% | −0.03 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.03 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -31.6% | 0.04% | −0.02 |
| IQLT iShares MSCI International Q | Reduce -1.4% | 0.28% | −0.02 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.02 |
| CSCO Cisco Systems Inc. | Reduce -15.1% | 0.07% | −0.02 |
| THO Thor Industries Inc. | Sold out | 0.00% | −0.02 |
| TM Toyota Motor Corp. -Spon ADR | Sold out | 0.00% | −0.02 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.02 |
| HD Home Depot Inc. | Reduce -5.0% | 0.08% | −0.02 |
| MET Metlife Inc. | Sold out | 0.00% | −0.02 |
Portfolio Buys Q1 2024 → Q2 2024
| NVDA Nvidia Corp. | Add +707.9% | 1.71% | +1.55 |
| HON Honeywell International Inc. | Add +53.0% | 1.76% | +0.60 |
| AAPL Apple Inc. | Add +3.1% | 2.92% | +0.50 |
| META Meta Platforms Inc. Class A | Add +35.7% | 1.81% | +0.46 |
| AVGO Broadcom Inc. | Add +1.4% | 2.99% | +0.43 |
| VGSH Vanguard Short-Term Treasury | Add +80.9% | 0.84% | +0.35 |
| VCIT Vanguard Int-Term Corporate | Add +18.4% | 3.17% | +0.34 |
| AMZN Amazon.com Inc. | Add +15.3% | 2.14% | +0.32 |
| IUSG iShares Core S&P U.S. Growth | Add +9.4% | 2.65% | +0.31 |
| TJX TJX Companies Inc. | Add +26.6% | 1.17% | +0.28 |
| NEE Nextera Energy Inc. | Add +65.6% | 0.64% | +0.27 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +32.8% | 1.31% | +0.27 |
| MSFT Microsoft Corp. | Add +7.8% | 2.99% | +0.25 |
| IVV iShares Core S&P 500 ETF | Add +10.2% | 2.90% | +0.24 |
| MSTR Strategy Inc. | New | 0.24% | +0.24 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +21.0% | 0.66% | +0.18 |
| LHX L3HARRIS Technologies Inc. | Add +54.6% | 0.46% | +0.16 |
| FISV Fiserv Inc. | Add +45.6% | 0.59% | +0.13 |
| UNH Unitedhealth Group Inc. | Add +11.8% | 1.41% | +0.12 |
| APH Amphenol Corp. Class A | Add +1.0% | 1.12% | +0.12 |
| PINS Pinterest Inc. Class A | Add +5.2% | 0.52% | +0.11 |
| RRC Range Resources Corp. | Add +23.7% | 0.85% | +0.11 |
| MU Micron Technology Inc. | Add +3.1% | 1.24% | +0.11 |
| ZS Zscaler Inc. | Add +47.2% | 0.34% | +0.10 |
| XLK SS Technology Select Sector | Add +232.1% | 0.13% | +0.09 |
| COST Costco Wholesale Corp. | Add +3.1% | 0.70% | +0.09 |
| BKNG Booking Holdings Inc. | Add +14.6% | 0.46% | +0.07 |
| INTU Intuit Inc. | Add +18.0% | 0.60% | +0.07 |
| KLAC KLA Corp. | Add +2.4% | 0.51% | +0.07 |
| XLF SS Financial Select Sector | Add +178.6% | 0.09% | +0.05 |
| ASML ASML Holding NV-NY Reg SHS | Add +12.2% | 0.46% | +0.05 |
| VRTX Vertex Pharmaceuticals Inc. | Add +7.9% | 0.38% | +0.05 |
| VGT Vanguard Info Tech ETF | Add +179.5% | 0.07% | +0.05 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +22.9% | 0.34% | +0.05 |
| GS Goldman Sachs Group Inc. | Add +2.5% | 0.86% | +0.05 |
| TRNS Transcat Inc. | Add +86.9% | 0.09% | +0.04 |
| DGRO iShares Core Dividend Growth | Add +23.7% | 0.28% | +0.04 |
| AMAT Applied Materials Inc. | Add +0.1% | 0.36% | +0.03 |
| WMT Walmart Inc. | New | 0.03% | +0.03 |
| ETN Eaton Corp. PLC | New | 0.02% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +19.7% | 0.09% | +0.02 |
| GE General Electric | Add +72.3% | 0.07% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | New | 0.02% | +0.02 |
| CARR Carrier Global Corp. | New | 0.02% | +0.02 |
| MCK McKesson Corp. | Add +0.5% | 0.48% | +0.02 |
| PHYS Sprott Physical Gold Trust | New | 0.02% | +0.02 |
| WM Waste Management Inc. | Add +39.2% | 0.06% | +0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +19.7% | 0.12% | +0.01 |
| EWJ iShares MSCI Japan ETF | New | 0.01% | +0.01 |
| LLY Eli Lilly & Co. | Add +11.7% | 0.06% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |