Howe & Rusling Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed June 17, 2025), Howe & Rusling Inc. reported 433 stock positions worth $1.2 billion. Its top holding was JPMorgan Chase (JPM) at 3.8% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 3.7%) and Vanguard Int-Term Corporate (VCIT, 3.7%). Compared with Q4 2024, it opened 67 new positions, sold out of 43, added to 172 and reduced 137. The biggest buy was a new position in Casey's General Stores (CASY) and the biggest sale Broadcom (AVGO, shares −11%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.2B (Q1 2025)
- SEC Filing
- 0001398344-25-011899 ↗ filed Jun 17, 2025
Holdings Value
Holdings 433 stocks · $1.2B
| JPM JPMorgan Chase & Co. | 3.80% | 184,162 | $45.2M | Reduce -8.0% |
| VTI VG Morningstar TS MKT ETF-US | 3.73% | 161,365 | $44.3M | Add +11.0% |
| VCIT Vanguard Int-Term Corporate | 3.68% | 534,596 | $43.7M | Add +9.5% |
| GVI iShares Intermediate Governm | 3.19% | 358,228 | $38.0M | Add +4.2% |
| IVV iShares Core S&P 500 ETF | 3.03% | 64,026 | $36.0M | Add +7.5% |
| AAPL Apple Inc. | 2.89% | 154,755 | $34.4M | Reduce -0.9% |
| IUSG iShares Core S&P U.S. Growth | 2.83% | 264,663 | $33.6M | Add +5.1% |
| MSFT Microsoft Corp. | 2.64% | 83,478 | $31.3M | Add +4.8% |
| AVGO Broadcom Inc. | 2.51% | 178,490 | $29.9M | Reduce -11.0% |
| XOM Exxon Mobil Corp. | 2.40% | 240,245 | $28.6M | Reduce -0.3% |
| AMZN Amazon.com Inc. | 2.14% | 133,863 | $25.5M | Add +3.1% |
| IUSV iShares Core S&P U.S. Value | 2.08% | 267,832 | $24.7M | Add +12.8% |
| META Meta Platforms Inc. Class A | 1.92% | 39,687 | $22.9M | Reduce -2.6% |
| HON Honeywell International Inc. | 1.63% | 91,410 | $19.4M | Add +3.4% |
| PM Philip Morris International | 1.62% | 121,405 | $19.3M | Reduce -10.1% |
| ICE Intercontinental Exchange Inc. | 1.60% | 110,604 | $19.1M | Add +0.6% |
| NVDA Nvidia Corp. | 1.54% | 169,225 | $18.3M | Add +2.4% |
| ABBV Abbvie Inc. | 1.47% | 83,408 | $17.5M | Reduce -0.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.35% | 203,337 | $16.1M | Add +5.9% |
| DTE DTE Energy Company | 1.28% | 109,812 | $15.2M | Reduce -0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.25% | 121,591 | $14.8M | Add +0.3% |
| KO The Coca-Cola Co. | 1.18% | 196,224 | $14.1M | Add +9.2% |
| UNH Unitedhealth Group Inc. | 1.15% | 26,184 | $13.7M | Reduce -1.4% |
| PEP Pepsico Inc. | 1.15% | 90,846 | $13.6M | Add +18.4% |
| MDLZ Mondelez International Inc. Class A | 1.10% | 193,224 | $13.1M | Add +110.4% |
| INTU Intuit Inc. | 1.08% | 20,985 | $12.9M | Add +93.1% |
| UNP Union Pacific Corp. | 0.99% | 49,683 | $11.7M | Add +0.3% |
| SYK Stryker Corp. | 0.96% | 30,678 | $11.4M | Reduce -0.3% |
| MCD McDonald's Corp. | 0.95% | 36,084 | $11.3M | Add +6.1% |
| V Visa Inc. Class A | 0.94% | 31,912 | $11.2M | Add +2.0% |
| GS Goldman Sachs Group Inc. | 0.93% | 20,346 | $11.1M | Add +0.2% |
| VGSH Vanguard Short-Term Treasury | 0.93% | 188,575 | $11.1M | Add +7.4% |
| GOOG Alphabet Inc. Class C | 0.92% | 69,751 | $10.9M | Reduce -5.0% |
| MS Morgan Stanley | 0.91% | 93,001 | $10.9M | Reduce -0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.90% | 256,534 | $10.7M | Add +30.3% |
| RRC Range Resources Corp. | 0.88% | 262,382 | $10.5M | Add +1.1% |
| MA Mastercard Inc. Class A | 0.85% | 18,458 | $10.1M | Add +1.7% |
| NEE Nextera Energy Inc. | 0.83% | 138,604 | $9.8M | Add +36.5% |
| FISV Fiserv Inc. | 0.80% | 43,024 | $9.5M | Add +4.1% |
| CMS CMS Energy Corp. | 0.79% | 124,584 | $9.4M | Reduce -1.1% |
| AZN Astrazeneca PLC-Spons ADR | 0.75% | 121,112 | $8.9M | Reduce -22.6% |
| CME Cme Group Inc. | 0.75% | 33,416 | $8.9M | Reduce -1.8% |
| COST Costco Wholesale Corp. | 0.74% | 9,281 | $8.8M | Reduce -0.4% |
| CCK Crown Holdings Inc. | 0.73% | 97,646 | $8.7M | Add +0.7% |
| APH Amphenol Corp. Class A | 0.70% | 126,200 | $8.3M | Add +0.2% |
| GD General Dynamics Corp. | 0.69% | 29,983 | $8.2M | Reduce -2.5% |
| CASY Casey's General Stores Inc. | 0.69% | 18,815 | $8.2M | New |
| CVX Chevron Corp. | 0.67% | 47,748 | $8.0M | Add +0.3% |
| VYM Vanguard High DVD Yield ETF | 0.67% | 61,604 | $7.9M | Reduce -17.8% |
| IJR iShares Core S&P Small-Cap E | 0.66% | 75,593 | $7.9M | Add +11.2% |
| VWO Vanguard Ftse Emerging Marke | 0.66% | 172,963 | $7.8M | Add +8.7% |
| USHY iShares Broad Usd High Yield | 0.65% | 208,526 | $7.7M | Add +10.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.60% | 27,757 | $7.2M | Reduce -6.9% |
| MU Micron Technology Inc. | 0.60% | 82,456 | $7.2M | Reduce -21.1% |
| CAT Caterpillar Inc. | 0.57% | 20,468 | $6.8M | Reduce -2.9% |
| EOG EOG Resources Inc. | 0.57% | 52,400 | $6.7M | Reduce -4.7% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.56% | 18,770 | $6.6M | Reduce -5.6% |
| DHR Danaher Corp. | 0.54% | 31,226 | $6.4M | Add +103.7% |
| BKNG Booking Holdings Inc. | 0.54% | 1,389 | $6.4M | Add +2.4% |
| BDX Becton Dickinson and Co. | 0.54% | 27,890 | $6.4M | Add +15.2% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.52% | 21,322 | $6.1M | New |
| DOX Amdocs Ltd. | 0.51% | 66,592 | $6.1M | Reduce -32.0% |
| EW Edwards Lifesciences Corp. | 0.50% | 81,914 | $5.9M | Add +5.6% |
| LOW Lowe's Cos Inc. | 0.49% | 24,765 | $5.8M | Reduce -2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.48% | 10,284 | $5.8M | Reduce -12.7% |
| QCOM Qualcomm Inc. | 0.47% | 35,987 | $5.5M | Reduce -0.6% |
| COR Cencora Inc. | 0.45% | 19,440 | $5.4M | Reduce -1.2% |
| PINS Pinterest Inc. Class A | 0.45% | 174,329 | $5.4M | Add +6.3% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.43% | 40,136 | $5.2M | Add +10.8% |
| GPC Genuine Parts Co. | 0.43% | 42,440 | $5.1M | Add +0.9% |
| NSC Norfolk Southern Corp. | 0.42% | 21,178 | $5.0M | Add +3.1% |
| ASML ASML Holding NV-NY Reg SHS | 0.42% | 7,507 | $5.0M | Add +48.1% |
| ZS Zscaler Inc. | 0.41% | 24,672 | $4.9M | Add +17.1% |
| KLAC KLA Corp. | 0.37% | 6,549 | $4.5M | Reduce -0.2% |
| VRTX Vertex Pharmaceuticals Inc. | 0.37% | 9,126 | $4.4M | Add +2.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.36% | 43,145 | $4.3M | Add +1.1% |
| ACN Accenture PLC Class A | 0.34% | 12,916 | $4.0M | Add +27.5% |
| LHX L3HARRIS Technologies Inc. | 0.33% | 18,896 | $4.0M | Add +0.1% |
| JNJ Johnson & Johnson | 0.32% | 23,146 | $3.8M | Reduce -3.3% |
| RTX RTX Corp. | 0.28% | 25,529 | $3.4M | Reduce -1.2% |
| IDXX Idexx Laboratories Inc. | 0.27% | 7,693 | $3.2M | Add +11.0% |
| DGRO iShares Core Dividend Growth | 0.26% | 50,917 | $3.1M | Add +5.5% |
| CELH Celsius Holdings Inc. | 0.26% | 86,910 | $3.1M | New |
| IEFA iShares Core MSCI Eafe ETF | 0.26% | 40,377 | $3.1M | Add +6.0% |
| STZ Constellation Brands Inc. Class A | 0.25% | 16,119 | $3.0M | Reduce -71.0% |
| BMRN Biomarin Pharmaceutical Inc. | 0.24% | 40,764 | $2.9M | Add +3.6% |
| AMAT Applied Materials Inc. | 0.22% | 17,629 | $2.6M | Add +0.9% |
| VEU Vanguard Ftse All-World Ex-U | 0.21% | 41,166 | $2.5M | Reduce -7.0% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.20% | 3 | $2.4M | New |
| CDNS Cadence Design SYS Inc. | 0.20% | 9,323 | $2.4M | New |
| CTVA Corteva Inc. | 0.20% | 37,531 | $2.4M | Reduce -4.8% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.19% | 30,775 | $2.3M | Reduce -9.2% |
| OEF iShares S&P 100 ETF | 0.19% | 8,355 | $2.3M | No change |
| ALNT Allient Inc. | 0.18% | 100,006 | $2.2M | Reduce -11.5% |
| PBJ Invesco Food & Beverage ETF | 0.18% | 46,932 | $2.2M | Add +2.7% |
| IQLT iShares MSCI International Q | 0.17% | 51,450 | $2.0M | Reduce -27.9% |
| SCHB Schwab US Broad Market ETF | 0.16% | 87,690 | $1.9M | Add +2.2% |
| PAYX Paychex Inc. | 0.15% | 11,636 | $1.8M | Reduce -1.0% |
| SHEL Shell PLC-ADR | 0.15% | 24,406 | $1.8M | Reduce -0.3% |
| MRK Merck & Co. Inc. | 0.15% | 19,822 | $1.8M | Add +4.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
Total filed on the 13F, all lines: $1.2B.
Portfolio Sells Q4 2024 → Q1 2025
| AVGO Broadcom Inc. | Reduce -11.0% | 2.51% | −1.49 |
| STZ Constellation Brands Inc. Class A | Reduce -71.0% | 0.25% | −0.81 |
| LW Lamb Weston Holdings Inc. | Sold out | 0.00% | −0.52 |
| AAPL Apple Inc. | Reduce -0.9% | 2.89% | −0.48 |
| JPM JPMorgan Chase & Co. | Reduce -8.0% | 3.80% | −0.33 |
| USB US Bancorp | Reduce -81.5% | 0.06% | −0.31 |
| GOOG Alphabet Inc. Class C | Reduce -5.0% | 0.92% | −0.29 |
| DOX Amdocs Ltd. | Reduce -32.0% | 0.51% | −0.21 |
| VYM Vanguard High DVD Yield ETF | Reduce -17.8% | 0.67% | −0.16 |
| MU Micron Technology Inc. | Reduce -21.1% | 0.60% | −0.16 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -22.6% | 0.75% | −0.13 |
| META Meta Platforms Inc. Class A | Reduce -2.6% | 1.92% | −0.13 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -12.7% | 0.48% | −0.11 |
| MS Morgan Stanley | Reduce -0.5% | 0.91% | −0.10 |
| CAT Caterpillar Inc. | Reduce -2.9% | 0.57% | −0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -6.9% | 0.60% | −0.07 |
| IQLT iShares MSCI International Q | Reduce -27.9% | 0.17% | −0.06 |
| LOW Lowe's Cos Inc. | Reduce -2.4% | 0.49% | −0.05 |
| ALNT Allient Inc. | Reduce -11.5% | 0.18% | −0.05 |
| LMT Lockheed Martin Corp. | Reduce -24.2% | 0.10% | −0.04 |
| FBND Fidelity Total Bond ETF | Sold out | 0.00% | −0.04 |
| ADBE Adobe Inc. | Reduce -3.1% | 0.14% | −0.03 |
| BND Vanguard Total Bond Market | Reduce -94.7% | 0.00% | −0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -5.6% | 0.56% | −0.03 |
| PANW Palo Alto Networks Inc. | Reduce -12.4% | 0.10% | −0.02 |
| IAGG iShares Intl Aggregate Bond | Sold out | 0.00% | −0.02 |
| ORCL Oracle Corp. | Reduce -6.8% | 0.07% | −0.02 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.02 |
| ADI Analog Devices Inc. | Sold out | 0.00% | −0.02 |
| SYY Sysco Corp. | Sold out | 0.00% | −0.02 |
| OXM Oxford Industries Inc. | Sold out | 0.00% | −0.02 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -73.8% | 0.01% | −0.02 |
| EOG EOG Resources Inc. | Reduce -4.7% | 0.57% | −0.02 |
| JQUA JPMorgan US Quality Factor | Sold out | 0.00% | −0.02 |
| MRVL Marvell Technology Inc. | Reduce -0.2% | 0.02% | −0.01 |
| QCOM Qualcomm Inc. | Reduce -0.6% | 0.47% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -42.5% | 0.02% | −0.01 |
| NOW ServiceNow Inc. | Reduce -2.2% | 0.03% | −0.01 |
| NFLX Netflix Inc. | Reduce -23.0% | 0.04% | −0.01 |
| GD General Dynamics Corp. | Reduce -2.5% | 0.69% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -8.4% | 0.04% | −0.01 |
| ROST Ross Stores Inc. | Reduce -0.3% | 0.05% | −0.01 |
| UPS United Parcel Service Class B | Reduce -21.1% | 0.02% | −0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -7.0% | 0.21% | −0.01 |
| MCK McKesson Corp. | Reduce -20.4% | 0.09% | −0.01 |
| DY Dycom Industries Inc. | Reduce -16.5% | 0.02% | −0.01 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -9.2% | 0.19% | −0.01 |
| SAM Boston Beer Company Inc. Class A | Reduce -6.3% | 0.02% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -7.7% | 0.08% | −0.01 |
| WMT Walmart Inc. | Reduce -8.6% | 0.04% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| CASY Casey's General Stores Inc. | New | 0.69% | +0.69 |
| MDLZ Mondelez International Inc. Class A | Add +110.4% | 1.10% | +0.63 |
| MSTR Strategy Inc. | New | 0.52% | +0.52 |
| INTU Intuit Inc. | Add +93.1% | 1.08% | +0.49 |
| VCIT Vanguard Int-Term Corporate | Add +9.5% | 3.68% | +0.30 |
| CELH Celsius Holdings Inc. | New | 0.26% | +0.26 |
| DHR Danaher Corp. | Add +103.7% | 0.54% | +0.24 |
| KO The Coca-Cola Co. | Add +9.2% | 1.18% | +0.22 |
| BRK.A Berkshire Hathaway Inc. Class A | New | 0.20% | +0.20 |
| CDNS Cadence Design SYS Inc. | New | 0.20% | +0.20 |
| NEE Nextera Energy Inc. | Add +36.5% | 0.83% | +0.20 |
| ICE Intercontinental Exchange Inc. | Add +0.6% | 1.60% | +0.19 |
| IUSV iShares Core S&P U.S. Value | Add +12.8% | 2.08% | +0.18 |
| BAC Bank of America Corp. | Add +30.3% | 0.90% | +0.15 |
| PEP Pepsico Inc. | Add +18.4% | 1.15% | +0.14 |
| ASML ASML Holding NV-NY Reg SHS | Add +48.1% | 0.42% | +0.12 |
| GVI iShares Intermediate Governm | Add +4.2% | 3.19% | +0.10 |
| VTI VG Morningstar TS MKT ETF-US | Add +11.0% | 3.73% | +0.10 |
| MCD McDonald's Corp. | Add +6.1% | 0.95% | +0.10 |
| V Visa Inc. Class A | Add +2.0% | 0.94% | +0.09 |
| ZS Zscaler Inc. | Add +17.1% | 0.41% | +0.08 |
| CVX Chevron Corp. | Add +0.3% | 0.67% | +0.08 |
| RRC Range Resources Corp. | Add +1.1% | 0.88% | +0.08 |
| FISV Fiserv Inc. | Add +4.1% | 0.80% | +0.07 |
| BDX Becton Dickinson and Co. | Add +15.2% | 0.54% | +0.06 |
| VRTX Vertex Pharmaceuticals Inc. | Add +2.6% | 0.37% | +0.06 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +5.9% | 1.35% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +8.7% | 0.66% | +0.05 |
| XLK SS Technology Select Sector | Add +137.5% | 0.10% | +0.05 |
| VGSH Vanguard Short-Term Treasury | Add +7.4% | 0.93% | +0.05 |
| XLP SS Consumer Staples Sel Sect | Add +323.4% | 0.07% | +0.05 |
| USHY iShares Broad Usd High Yield | Add +10.3% | 0.65% | +0.05 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +10.8% | 0.43% | +0.04 |
| PINS Pinterest Inc. Class A | Add +6.3% | 0.45% | +0.04 |
| CCK Crown Holdings Inc. | Add +0.7% | 0.73% | +0.04 |
| PKG Packaging Corp. of America | New | 0.04% | +0.04 |
| ACN Accenture PLC Class A | Add +27.5% | 0.34% | +0.03 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +723.5% | 0.03% | +0.03 |
| MA Mastercard Inc. Class A | Add +1.7% | 0.85% | +0.03 |
| IEFA iShares Core MSCI Eafe ETF | Add +6.0% | 0.26% | +0.03 |
| DWM Wisdomtree International Equ | New | 0.03% | +0.03 |
| IDXX Idexx Laboratories Inc. | Add +11.0% | 0.27% | +0.02 |
| QYLD Global X Nasd 100 Cov Call | New | 0.02% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | New | 0.02% | +0.02 |
| AMGN Amgen Inc. | Add +3.4% | 0.13% | +0.02 |
| NEM Newmont Corp. | New | 0.02% | +0.02 |
| VEA Vanguard Ftse Developed ETF | New | 0.02% | +0.02 |
| ETN Eaton Corp. PLC | New | 0.02% | +0.02 |
| WEC WEC Energy Group Inc. | New | 0.02% | +0.02 |
| BMRN Biomarin Pharmaceutical Inc. | Add +3.6% | 0.24% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |