Howe & Rusling Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 17, 2026), Howe & Rusling Inc. reported 474 stock positions worth $1.5 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 4.1% of the portfolio, followed by JPMorgan Chase (JPM, 4.0%) and Broadcom (AVGO, 3.9%). Compared with Q3 2025, it opened 57 new positions, sold out of 31, added to 197 and reduced 115. The biggest buy was Vanguard High DVD Yield ETF (VYM, shares +59%) and the biggest sale Regal Rexnord (RRX, shares −97%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0000769963
- Portfolio Value
- $1.5B (Q4 2025)
- SEC Filing
- 0001398344-26-003195 ↗ filed Feb 17, 2026
Holdings Value
Holdings 474 stocks · $1.5B
| VTI VG Morningstar TS MKT ETF-US | 4.12% | 185,785 | $62.3M | Add +2.7% |
| JPM JPMorgan Chase & Co. | 3.98% | 186,831 | $60.2M | Add +2.1% |
| AVGO Broadcom Inc. | 3.88% | 169,687 | $58.7M | Reduce -6.4% |
| IVV iShares Core S&P 500 ETF | 3.68% | 81,145 | $55.6M | Add +3.4% |
| IUSG iShares Core S&P U.S. Growth | 3.58% | 322,597 | $54.2M | Add +2.6% |
| AAPL Apple Inc. | 3.01% | 167,506 | $45.5M | Add +6.7% |
| VCIT Vanguard Int-Term Corporate | 2.95% | 532,586 | $44.6M | Add +6.4% |
| MSFT Microsoft Corp. | 2.66% | 83,006 | $40.1M | Add +1.4% |
| GVI iShares Intermediate Governm | 2.65% | 373,765 | $40.1M | Add +3.7% |
| IUSV iShares Core S&P U.S. Value | 2.37% | 349,317 | $35.8M | Add +2.2% |
| NVDA Nvidia Corp. | 2.25% | 182,758 | $34.1M | Add +3.2% |
| AMZN Amazon.com Inc. | 2.23% | 145,785 | $33.7M | Add +2.3% |
| XOM Exxon Mobil Corp. | 1.85% | 232,165 | $27.9M | Add +1.0% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.78% | 338,156 | $27.0M | Add +8.5% |
| META Meta Platforms Inc. Class A | 1.77% | 40,530 | $26.8M | Reduce 0.0% |
| HON Honeywell International Inc. | 1.55% | 119,789 | $23.4M | Add +28.3% |
| GOOG Alphabet Inc. Class C | 1.50% | 72,265 | $22.7M | Add +0.7% |
| ICE Intercontinental Exchange Inc. | 1.44% | 134,592 | $21.8M | Add +22.6% |
| VYM Vanguard High DVD Yield ETF | 1.40% | 147,512 | $21.2M | Add +59.0% |
| NEE Nextera Energy Inc. | 1.40% | 263,427 | $21.1M | Add +2.4% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.38% | 135,309 | $20.8M | Add +2.0% |
| ABBV Abbvie Inc. | 1.30% | 86,140 | $19.7M | Reduce -4.0% |
| INTU Intuit Inc. | 1.25% | 28,490 | $18.9M | Add +20.7% |
| PM Philip Morris International | 1.24% | 116,687 | $18.7M | Reduce -3.9% |
| GS Goldman Sachs Group Inc. | 1.17% | 20,055 | $17.6M | Reduce -5.1% |
| MS Morgan Stanley | 1.14% | 97,300 | $17.3M | Add +0.1% |
| MCD McDonald's Corp. | 0.97% | 47,775 | $14.6M | Add +15.3% |
| KO The Coca-Cola Co. | 0.92% | 198,036 | $13.8M | Add +0.4% |
| PEP Pepsico Inc. | 0.90% | 94,556 | $13.6M | Reduce -4.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.90% | 246,236 | $13.5M | Add +2.9% |
| V Visa Inc. Class A | 0.89% | 38,435 | $13.5M | Add +25.9% |
| VGIT Vanguard Intermediate-Term T | 0.80% | 202,108 | $12.1M | Add +11.2% |
| CAT Caterpillar Inc. | 0.78% | 20,488 | $11.7M | Reduce -2.3% |
| UNP Union Pacific Corp. | 0.77% | 50,291 | $11.6M | Reduce -0.4% |
| CASY Casey's General Stores Inc. | 0.75% | 20,575 | $11.4M | Add +2.1% |
| MA Mastercard Inc. Class A | 0.74% | 19,493 | $11.1M | Add +0.9% |
| ACN Accenture PLC Class A | 0.73% | 41,173 | $11.0M | Reduce -4.1% |
| ELV Elevance Health Inc. | 0.73% | 31,374 | $11.0M | Add +1.6% |
| SYK Stryker Corp. | 0.73% | 31,197 | $11.0M | Reduce -0.2% |
| IJR iShares Core S&P Small-Cap E | 0.71% | 89,918 | $10.8M | Add +1.8% |
| VWO Vanguard Ftse Emerging Marke | 0.70% | 196,161 | $10.5M | Add +3.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.69% | 15,396 | $10.5M | Add +50.1% |
| CCK Crown Holdings Inc. | 0.68% | 100,428 | $10.3M | Add +0.6% |
| GD General Dynamics Corp. | 0.68% | 30,641 | $10.3M | Add +0.2% |
| DTE DTE Energy Company | 0.66% | 77,398 | $10.0M | Reduce -2.8% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.63% | 20,270 | $9.5M | Add +2.7% |
| RRC Range Resources Corp. | 0.63% | 269,347 | $9.5M | Reduce -0.4% |
| APH Amphenol Corp. Class A | 0.63% | 70,181 | $9.5M | Reduce -4.4% |
| CME Cme Group Inc. | 0.62% | 34,322 | $9.4M | Reduce -0.7% |
| QCOM Qualcomm Inc. | 0.62% | 54,504 | $9.3M | Add +50.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.60% | 31,456 | $9.1M | Add +3.4% |
| USHY iShares Broad Usd High Yield | 0.60% | 242,738 | $9.1M | Add +4.0% |
| DHR Danaher Corp. | 0.60% | 39,630 | $9.1M | Add +13.2% |
| MDT Medtronic PLC | 0.60% | 94,051 | $9.0M | Add +43.8% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.57% | 61,000 | $8.6M | Add +6.2% |
| COST Costco Wholesale Corp. | 0.55% | 9,717 | $8.4M | Add +9.6% |
| MDLZ Mondelez International Inc. Class A | 0.53% | 150,022 | $8.1M | Reduce -26.3% |
| CMS CMS Energy Corp. | 0.53% | 114,058 | $8.0M | Add +0.3% |
| CVX Chevron Corp. | 0.49% | 48,458 | $7.4M | Add +1.4% |
| EW Edwards Lifesciences Corp. | 0.48% | 85,863 | $7.3M | Reduce -0.1% |
| ASML ASML Holding NV-NY Reg SHS | 0.46% | 6,441 | $6.9M | Reduce -18.8% |
| IDXX Idexx Laboratories Inc. | 0.43% | 9,643 | $6.5M | Add +2.0% |
| BKNG Booking Holdings Inc. | 0.42% | 1,195 | $6.4M | Reduce -0.4% |
| CELH Celsius Holdings Inc. | 0.42% | 139,892 | $6.4M | Add +46.1% |
| NSC Norfolk Southern Corp. | 0.41% | 21,730 | $6.3M | Add +0.3% |
| LAMR Lamar Advertising Co. Class A | 0.41% | 49,552 | $6.3M | Add +23.3% |
| KLAC KLA Corp. | 0.41% | 5,126 | $6.2M | Reduce -12.6% |
| JNJ Johnson & Johnson | 0.41% | 29,990 | $6.2M | Add +39.7% |
| CDNS Cadence Design SYS Inc. | 0.39% | 18,769 | $5.9M | Add +14.3% |
| LHX L3HARRIS Technologies Inc. | 0.38% | 19,518 | $5.7M | Add +1.9% |
| PINS Pinterest Inc. Class A | 0.36% | 213,001 | $5.5M | Add +17.3% |
| MU Micron Technology Inc. | 0.36% | 19,174 | $5.5M | Reduce -2.3% |
| SPGI S&P Global Inc. | 0.36% | 10,349 | $5.4M | Add +360.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.34% | 45,601 | $5.2M | Add +0.5% |
| BDX Becton Dickinson and Co. | 0.31% | 24,511 | $4.8M | Reduce -8.1% |
| ZS Zscaler Inc. | 0.31% | 21,043 | $4.7M | Reduce -9.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.31% | 52,433 | $4.7M | Add +6.5% |
| AMAT Applied Materials Inc. | 0.30% | 17,622 | $4.5M | Reduce -1.1% |
| LOW Lowe's Cos Inc. | 0.30% | 18,753 | $4.5M | Reduce -3.2% |
| APD Air Products & Chemicals Inc. | 0.30% | 18,074 | $4.5M | Reduce -13.0% |
| RTX RTX Corp. | 0.29% | 23,728 | $4.4M | Add +2.6% |
| XLK SS Technology Select Sector | 0.29% | 29,999 | $4.3M | Add +3.7% |
| VRTX Vertex Pharmaceuticals Inc. | 0.29% | 9,518 | $4.3M | Add +1.8% |
| XLF SS Financial Select Sector | 0.27% | 75,294 | $4.1M | Add +10.2% |
| EOG EOG Resources Inc. | 0.26% | 37,824 | $4.0M | Reduce -5.3% |
| DGRO iShares Core Dividend Growth | 0.25% | 53,483 | $3.7M | Reduce -0.6% |
| IQLT iShares MSCI International Q | 0.24% | 79,161 | $3.6M | Add +7.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.23% | 47,333 | $3.5M | Reduce -2.8% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.21% | 36,060 | $3.2M | Add +0.9% |
| OEF iShares S&P 100 ETF | 0.19% | 8,359 | $2.9M | No change |
| MRK Merck & Co. Inc. | 0.16% | 22,709 | $2.4M | Add +16.8% |
| CTVA Corteva Inc. | 0.16% | 35,392 | $2.4M | Reduce -4.3% |
| XLI SS Industrial Select Sector | 0.15% | 14,964 | $2.3M | Add +16.6% |
| SCHB Schwab US Broad Market ETF | 0.15% | 88,192 | $2.3M | Add +0.1% |
| GOOGL Alphabet Inc. Class A | 0.15% | 7,247 | $2.3M | Add +12.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.15% | 3 | $2.3M | No change |
| ALNT Allient Inc. | 0.15% | 41,631 | $2.2M | Reduce -27.8% |
| PBJ Invesco Food & Beverage ETF | 0.13% | 42,327 | $1.9M | Reduce -9.3% |
| AMGN Amgen Inc. | 0.12% | 5,662 | $1.9M | Add +7.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.12% | 9,939 | $1.8M | Add +5.7% |
Options reported separately and not counted above: AAPL calls ($54K).
Other holdings (2): bonds, preferreds, convertibles and warrants · $47K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 28 | $35K | New |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 10 | $12K | No change |
Lines left out (1) · $19 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| FELC Fidelity Enh LRG Cap Cor ETF | ENHANCED LARGE | 0 | $19 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $1.5B.
Portfolio Sells Q3 2025 → Q4 2025
| RRX Regal Rexnord Corp. | Reduce -96.7% | 0.02% | −0.67 |
| AZN Astrazeneca PLC-Spons ADR | Sold out | 0.00% | −0.62 |
| FISV Fiserv Inc. | Sold out | 0.00% | −0.38 |
| DOX Amdocs Ltd. | Reduce -96.1% | 0.01% | −0.35 |
| MDLZ Mondelez International Inc. Class A | Reduce -26.3% | 0.53% | −0.34 |
| META Meta Platforms Inc. Class A | Reduce 0.0% | 1.77% | −0.27 |
| AVGO Broadcom Inc. | Reduce -6.4% | 3.88% | −0.22 |
| ZS Zscaler Inc. | Reduce -9.5% | 0.31% | −0.16 |
| BRBR Bellring Brands Inc. | Sold out | 0.00% | −0.14 |
| ABBV Abbvie Inc. | Reduce -4.0% | 1.30% | −0.12 |
| PM Philip Morris International | Reduce -3.9% | 1.24% | −0.11 |
| DTE DTE Energy Company | Reduce -2.8% | 0.66% | −0.11 |
| APD Air Products & Chemicals Inc. | Reduce -13.0% | 0.30% | −0.09 |
| ASML ASML Holding NV-NY Reg SHS | Reduce -18.8% | 0.46% | −0.07 |
| RRC Range Resources Corp. | Reduce -0.4% | 0.63% | −0.07 |
| SYK Stryker Corp. | Reduce -0.2% | 0.73% | −0.07 |
| STZ Constellation Brands Inc. Class A | Reduce -55.3% | 0.05% | −0.07 |
| PEP Pepsico Inc. | Reduce -4.7% | 0.90% | −0.06 |
| ADP Automatic Data Processing | Reduce -74.7% | 0.02% | −0.06 |
| UNP Union Pacific Corp. | Reduce -0.4% | 0.77% | −0.05 |
| ORCL Oracle Corp. | Reduce -4.6% | 0.08% | −0.05 |
| EOG EOG Resources Inc. | Reduce -5.3% | 0.26% | −0.04 |
| PAYX Paychex Inc. | Reduce -28.6% | 0.07% | −0.04 |
| SOLS Solstice Adv Materials Inc. | Reduce -52.0% | 0.04% | −0.04 |
| BCO The Brink's Co. | Sold out | 0.00% | −0.04 |
| SWKS Skyworks Solutions Inc. | Reduce -32.4% | 0.04% | −0.04 |
| PANW Palo Alto Networks Inc. | Reduce -29.1% | 0.06% | −0.04 |
| VGSH Vanguard Short-Term Treasury | Reduce -28.8% | 0.08% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -3.2% | 0.30% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -20.9% | 0.09% | −0.03 |
| DD Dupont DE Nemours Inc. | Reduce -0.8% | 0.03% | −0.03 |
| ALNT Allient Inc. | Reduce -27.8% | 0.15% | −0.03 |
| BDX Becton Dickinson and Co. | Reduce -8.1% | 0.31% | −0.03 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −0.02 |
| TKO Tko Group Holdings Inc. | Sold out | 0.00% | −0.02 |
| KLAC KLA Corp. | Reduce -12.6% | 0.41% | −0.02 |
| PBJ Invesco Food & Beverage ETF | Reduce -9.3% | 0.13% | −0.02 |
| BKNG Booking Holdings Inc. | Reduce -0.4% | 0.42% | −0.02 |
| CME Cme Group Inc. | Reduce -0.7% | 0.62% | −0.02 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.02 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -86.8% | 0.00% | −0.02 |
| FBTC Fidelity Wise Origin Bitcoin | Sold out | 0.00% | −0.02 |
| TKR Timken Co. | Sold out | 0.00% | −0.02 |
| PLTR Palantir Technologies Inc. Class A | Reduce -34.9% | 0.03% | −0.02 |
| GPC Genuine Parts Co. | Reduce -18.7% | 0.04% | −0.02 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.02 |
| NGVT Ingevity Corp. | Sold out | 0.00% | −0.02 |
| GLXY Galaxy Digital Inc. Class A | Sold out | 0.00% | −0.02 |
| FIS Fidelity National Info Serv | Sold out | 0.00% | −0.01 |
| LIN Linde PLC | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| VYM Vanguard High DVD Yield ETF | Add +59.0% | 1.40% | +0.50 |
| GOOG Alphabet Inc. Class C | Add +0.7% | 1.50% | +0.30 |
| SPGI S&P Global Inc. | Add +360.0% | 0.36% | +0.28 |
| AAPL Apple Inc. | Add +6.7% | 3.01% | +0.27 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +50.1% | 0.69% | +0.23 |
| QCOM Qualcomm Inc. | Add +50.1% | 0.62% | +0.20 |
| HON Honeywell International Inc. | Add +28.3% | 1.55% | +0.20 |
| V Visa Inc. Class A | Add +25.9% | 0.89% | +0.18 |
| ICE Intercontinental Exchange Inc. | Add +22.6% | 1.44% | +0.17 |
| MDT Medtronic PLC | Add +43.8% | 0.60% | +0.17 |
| INTU Intuit Inc. | Add +20.7% | 1.25% | +0.14 |
| JNJ Johnson & Johnson | Add +39.7% | 0.41% | +0.14 |
| DHR Danaher Corp. | Add +13.2% | 0.60% | +0.12 |
| MCD McDonald's Corp. | Add +15.3% | 0.97% | +0.10 |
| MS Morgan Stanley | Add +0.1% | 1.14% | +0.08 |
| AMZN Amazon.com Inc. | Add +2.3% | 2.23% | +0.08 |
| LAMR Lamar Advertising Co. Class A | Add +23.3% | 0.41% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +3.4% | 3.68% | +0.08 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +8.5% | 1.78% | +0.07 |
| XOM Exxon Mobil Corp. | Add +1.0% | 1.85% | +0.07 |
| NEE Nextera Energy Inc. | Add +2.4% | 1.40% | +0.07 |
| VCIT Vanguard Int-Term Corporate | Add +6.4% | 2.95% | +0.06 |
| TJX TJX Companies Inc. | Add +2.0% | 1.38% | +0.06 |
| VGIT Vanguard Intermediate-Term T | Add +11.2% | 0.80% | +0.05 |
| BAC Bank of America Corp. | Add +2.9% | 0.90% | +0.05 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.7% | 4.12% | +0.05 |
| MRK Merck & Co. Inc. | Add +16.8% | 0.16% | +0.05 |
| CELH Celsius Holdings Inc. | Add +46.1% | 0.42% | +0.05 |
| ELV Elevance Health Inc. | Add +1.6% | 0.73% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +12.2% | 0.15% | +0.04 |
| AXP American Express Co. | Add +97.6% | 0.08% | +0.04 |
| IWF iShares Russell 1000 Growth | Add +180.3% | 0.06% | +0.04 |
| GEV GE Vernova Inc. | Add +83.2% | 0.08% | +0.04 |
| IUSG iShares Core S&P U.S. Growth | Add +2.6% | 3.58% | +0.04 |
| VRTX Vertex Pharmaceuticals Inc. | Add +1.8% | 0.29% | +0.03 |
| USB US Bancorp | Add +84.4% | 0.07% | +0.03 |
| SCHI Schwab 5-10 Year Corporate B | Add +415.3% | 0.04% | +0.03 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +6.2% | 0.57% | +0.03 |
| SCHO Schwab Short-Term US Treas | New | 0.03% | +0.03 |
| IUSV iShares Core S&P U.S. Value | Add +2.2% | 2.37% | +0.03 |
| ISRG Intuitive Surgical Inc. | New | 0.03% | +0.03 |
| VGK Vanguard Ftse Europe ETF | Add +1030.5% | 0.03% | +0.03 |
| AMD Advanced Micro Devices | New | 0.03% | +0.03 |
| IDA Idacorp Inc. | New | 0.03% | +0.03 |
| SPAB SS SPDR P Agg Bond ETF | New | 0.02% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +2.1% | 3.98% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +63.9% | 0.06% | +0.02 |
| SCHF Schwab Intl Equity ETF | Add +107.4% | 0.04% | +0.02 |
| CCK Crown Holdings Inc. | Add +0.6% | 0.68% | +0.02 |
| RTX RTX Corp. | Add +2.6% | 0.29% | +0.02 |
Options Activity Q3 2025 → Q4 2025
| TSLA Tesla Inc. | call | Sold out | 200 | $89Kbefore exit |
| STZ Constellation Brands Inc. Class A | call | Sold out | 400 | $54Kbefore exit |
| QCOM Qualcomm Inc. | call | Sold out | 200 | $33Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q3 2025 → Q4 2025
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | New | 28 | $35K |
| FELC Fidelity Enh LRG Cap Cor ETF | ENHANCED LARGE | New | 0 | $19 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 478 | $1.7B | VTI, IVV, IUSG, JPM, AVGO |
| Q1 2026 | 474 | $1.5B | VTI, JPM, IUSG, IVV, VCIT |
| Q4 2025 | 474 | $1.5B | VTI, JPM, AVGO, IVV, IUSG |
| Q3 2025 | 446 | $1.5B | AVGO, VTI, JPM, IVV, IUSG |
| Q2 2025 | 466 | $1.4B | VTI, JPM, AVGO, IUSG, IVV |
| Q1 2025 | 433 | $1.2B | JPM, VTI, VCIT, GVI, IVV |
| Q4 2024 | 409 | $1.2B | JPM, AVGO, VTI, VCIT, AAPL |
| Q3 2024 | 410 | $1.2B | JPM, VTI, VCIT, GVI, AAPL |
| Q2 2024 | 361 | $1.1B | JPM, GVI, VTI, VCIT, AVGO |
| Q1 2024 | 383 | $1.0B | JPM, GVI, VTI, VCIT, MSFT |