Keystone Financial Planning, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 10, 2024), Keystone Financial Planning, Inc. reported 49 stock positions worth $308.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 39.9% of the portfolio, followed by Microsoft (MSFT, 3.8%) and iShares Core High Dividend E (HDV, 3.4%). Compared with Q4 2023, it opened 2 new positions, sold out of 2, added to 7 and reduced 33. The biggest buy was a new position in WEC Energy (WEC) and the biggest sale an exit from Intl Flavors & Fragrances (IFF).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $308.4M (Q1 2024)
- SEC Filing
- 0001596906-24-000002 ↗ filed Apr 10, 2024
Holdings Value
Holdings 49 stocks · $308.4M
| SCHD Schwab US DVD Equity ETF | 39.90% | 1,525,958 | $123.0M | Reduce -7.7% |
| MSFT Microsoft Corp. | 3.78% | 27,718 | $11.7M | Reduce -4.5% |
| HDV iShares Core High Dividend E | 3.38% | 94,640 | $10.4M | Add +136.7% |
| VZ Verizon Communications Inc. | 3.29% | 242,082 | $10.2M | Reduce -2.8% |
| PEG Public Service Enterprise GP | 2.69% | 124,438 | $8.3M | Add +3.4% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 2.54% | 64,278 | $7.8M | Reduce -1.8% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.51% | 190,008 | $7.7M | Reduce -1.7% |
| PM Philip Morris International | 2.49% | 83,644 | $7.7M | Reduce -3.8% |
| MMM 3M Co. | 2.38% | 69,265 | $7.3M | Reduce -2.4% |
| BMY Bristol-Myers Squibb Co. | 2.36% | 133,927 | $7.3M | Add +8.8% |
| AEP American Electric Power | 2.33% | 83,515 | $7.2M | Reduce -0.1% |
| PFE Pfizer Inc. | 2.31% | 257,175 | $7.1M | Reduce -3.1% |
| WEC WEC Energy Group Inc. | 2.31% | 86,655 | $7.1M | New |
| UPS United Parcel Service Class B | 2.23% | 46,276 | $6.9M | Add +4.6% |
| UL Unilever PLC | 2.09% | 128,655 | $6.5M | Add +200.1% |
| PNW Pinnacle West Capital | 2.04% | 84,148 | $6.3M | Reduce -1.9% |
| XOM Exxon Mobil Corp. | 1.90% | 50,339 | $5.9M | Reduce -5.5% |
| BTI British American Tob-SP ADR | 1.72% | 173,736 | $5.3M | Reduce -3.7% |
| T AT&T Inc. | 1.60% | 279,789 | $4.9M | Reduce -1.9% |
| MO Altria Group Inc. | 1.56% | 110,376 | $4.8M | Reduce -4.3% |
| QCOM Qualcomm Inc. | 1.49% | 27,048 | $4.6M | Reduce -6.2% |
| CVX Chevron Corp. | 1.31% | 25,593 | $4.0M | Reduce -6.0% |
| GPC Genuine Parts Co. | 1.14% | 22,662 | $3.5M | Reduce -6.3% |
| BEN Franklin Templeton Inc. | 1.02% | 112,228 | $3.2M | Reduce -5.7% |
| VYM Vanguard High DVD Yield ETF | 1.00% | 25,409 | $3.1M | Reduce -5.7% |
| CSCO Cisco Systems Inc. | 0.86% | 53,244 | $2.7M | Reduce -5.1% |
| USB US Bancorp | 0.82% | 56,410 | $2.5M | Reduce -6.3% |
| MCD McDonald's Corp. | 0.79% | 8,613 | $2.4M | Reduce -8.5% |
| KO The Coca-Cola Co. | 0.75% | 37,929 | $2.3M | Reduce -0.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.71% | 11,458 | $2.2M | Reduce -77.3% |
| HLN Haleon PLC-ADR | 0.64% | 231,748 | $2.0M | Reduce -1.8% |
| GSK GSK PLC-Spon ADR | 0.53% | 38,378 | $1.6M | Reduce -17.0% |
| JNJ Johnson & Johnson | 0.52% | 10,145 | $1.6M | Reduce -3.9% |
| PG The Procter & Gamble Co. | 0.47% | 9,021 | $1.5M | No change |
| SNY Sanofi-ADR | 0.36% | 23,156 | $1.1M | No change |
| LMT Lockheed Martin Corp. | 0.29% | 1,938 | $882K | Reduce -10.9% |
| CL Colgate-Palmolive Co. | 0.26% | 8,875 | $799K | No change |
| EMR Emerson Electric Co. | 0.20% | 5,411 | $614K | Reduce -2.5% |
| WBD Warner Bros Discovery Inc. | 0.19% | 67,175 | $586K | Reduce -1.9% |
| K Kellanova | 0.16% | 8,789 | $504K | Reduce -1.2% |
| NJR New Jersey Resources Corp. | 0.16% | 11,677 | $501K | Add +70.1% |
| VNQ Vanguard Real Estate ETF | 0.14% | 4,942 | $427K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.14% | 4,137 | $420K | Add +0.4% |
| SO The Southern Co. | 0.13% | 5,508 | $395K | No change |
| ACN Accenture PLC Class A | 0.12% | 1,085 | $376K | No change |
| CVS CVS Health Corp. | 0.12% | 4,571 | $365K | No change |
| VTRS Viatris Inc. | 0.10% | 26,247 | $313K | Reduce -3.2% |
| JPM JPMorgan Chase & Co. | 0.09% | 1,365 | $273K | Reduce -0.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.07% | 5,881 | $223K | New |
Portfolio Sells Q4 2023 → Q1 2024
| IFF Intl Flavors & Fragrances | Sold out | 0.00% | −2.43 |
| IBM Intl Business Machines Corp. | Reduce -77.3% | 0.71% | −2.01 |
| SCHD Schwab US DVD Equity ETF | Reduce -7.7% | 39.90% | −1.67 |
| PM Philip Morris International | Reduce -3.8% | 2.49% | −0.22 |
| PFE Pfizer Inc. | Reduce -3.1% | 2.31% | −0.21 |
| MMM 3M Co. | Reduce -2.4% | 2.38% | −0.18 |
| BEN Franklin Templeton Inc. | Reduce -5.7% | 1.02% | −0.15 |
| MCD McDonald's Corp. | Reduce -8.5% | 0.79% | −0.13 |
| BLK BlackRock Finance Inc. | Sold out | 0.00% | −0.10 |
| CSCO Cisco Systems Inc. | Reduce -5.1% | 0.86% | −0.07 |
| WBD Warner Bros Discovery Inc. | Reduce -1.9% | 0.19% | −0.07 |
| USB US Bancorp | Reduce -6.3% | 0.82% | −0.04 |
| LMT Lockheed Martin Corp. | Reduce -10.9% | 0.29% | −0.04 |
| CVX Chevron Corp. | Reduce -6.0% | 1.31% | −0.03 |
| GSK GSK PLC-Spon ADR | Reduce -17.0% | 0.53% | −0.03 |
| BTI British American Tob-SP ADR | Reduce -3.7% | 1.72% | −0.03 |
| JNJ Johnson & Johnson | Reduce -3.9% | 0.52% | −0.03 |
| HLN Haleon PLC-ADR | Reduce -1.8% | 0.64% | −0.00 |
| K Kellanova | Reduce -1.2% | 0.16% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Reduce -5.7% | 1.00% | +0.00 |
| PNW Pinnacle West Capital | Reduce -1.9% | 2.04% | +0.00 |
| VTRS Viatris Inc. | Reduce -3.2% | 0.10% | +0.00 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Reduce -1.7% | 2.51% | +0.01 |
| JPM JPMorgan Chase & Co. | Reduce -0.1% | 0.09% | +0.01 |
| KO The Coca-Cola Co. | Reduce -0.2% | 0.75% | +0.01 |
| T AT&T Inc. | Reduce -1.9% | 1.60% | +0.02 |
| EMR Emerson Electric Co. | Reduce -2.5% | 0.20% | +0.02 |
| MO Altria Group Inc. | Reduce -4.3% | 1.56% | +0.03 |
| GPC Genuine Parts Co. | Reduce -6.3% | 1.14% | +0.03 |
| AEP American Electric Power | Reduce -0.1% | 2.33% | +0.09 |
| QCOM Qualcomm Inc. | Reduce -6.2% | 1.49% | +0.11 |
| XOM Exxon Mobil Corp. | Reduce -5.5% | 1.90% | +0.14 |
| MSFT Microsoft Corp. | Reduce -4.5% | 3.78% | +0.17 |
| VZ Verizon Communications Inc. | Reduce -2.8% | 3.29% | +0.19 |
| TROW T Rowe Price Group Inc. | Reduce -1.8% | 2.54% | +0.21 |
Portfolio Buys Q4 2023 → Q1 2024
| WEC WEC Energy Group Inc. | New | 2.31% | +2.31 |
| HDV iShares Core High Dividend E | Add +136.7% | 3.38% | +2.04 |
| UL Unilever PLC | Add +200.1% | 2.09% | +1.41 |
| BMY Bristol-Myers Squibb Co. | Add +8.8% | 2.36% | +0.27 |
| PEG Public Service Enterprise GP | Add +3.4% | 2.69% | +0.26 |
| BAC Bank of America Corp. | New | 0.07% | +0.07 |
| NJR New Jersey Resources Corp. | Add +70.1% | 0.16% | +0.06 |
| TJX TJX Companies Inc. | Add +0.4% | 0.14% | +0.01 |
| UPS United Parcel Service Class B | Add +4.6% | 2.23% | −0.07 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |