Keystone Financial Planning, Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 9, 2025), Keystone Financial Planning, Inc. reported 46 stock positions worth $335.6 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 45.7% of the portfolio, followed by Verizon Communications (VZ, 3.3%) and Microsoft (MSFT, 3.1%). Compared with Q4 2024, it added to 11 and reduced 10. The biggest buy was US Bancorp (USB, shares +215%) and the biggest sale Philip Morris International (PM, shares −68%).

Most Recent 13F
Q2 2026
Location
CLEVELAND, OH
CIK
0001596906
Portfolio Value
$335.6M (Q1 2025)
SEC Filing
0001596906-25-000002 ↗ filed Apr 9, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $308.4M Q1 2024 Q2 2024: $302.2M Q2 2024 Q3 2024: $330.4M Q3 2024 Q4 2024: $322.4M Q4 2024 Q1 2025: $335.6M $335.6M Q1 2025 Q2 2025: $330.8M Q2 2025 Q3 2025: $344.1M Q3 2025 Q4 2025: $344.8M Q4 2025 Q1 2026: $374.4M Q1 2026 Q2 2026: $387.9M Q2 2026

Holdings 46 stocks · $335.6M

SCHD Schwab US DVD Equity ETF 45.72% 5,488,320 $153.5M Add +2.3%
VZ Verizon Communications Inc. 3.34% 246,959 $11.2M Add +0.9%
MSFT Microsoft Corp. 3.10% 27,718 $10.4M No change
BMY Bristol-Myers Squibb Co. 2.90% 159,659 $9.7M Add +0.3%
USB US Bancorp 2.88% 229,008 $9.7M Add +215.4%
CME Cme Group Inc. 2.85% 36,055 $9.6M Add +0.1%
GSK GSK PLC-Spon ADR 2.64% 228,893 $8.9M Add +0.4%
SPYD SS SPDR P S&P 500 Hi Div ETF 2.59% 196,552 $8.7M Add +1.1%
T AT&T Inc. 2.32% 275,564 $7.8M Reduce -0.0%
PNW Pinnacle West Capital 2.31% 81,378 $7.8M Reduce -1.5%
BTI British American Tob-SP ADR 2.13% 172,744 $7.1M Reduce -0.1%
TD Toronto-Dominion Bank 2.12% 118,618 $7.1M Add +0.8%
BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX 1.96% 138,907 $6.6M Add +4.1%
MO Altria Group Inc. 1.96% 109,694 $6.6M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 1.94% 70,831 $6.5M No change
PFE Pfizer Inc. 1.93% 256,187 $6.5M No change
XOM Exxon Mobil Corp. 1.77% 49,876 $5.9M Add +0.1%
UPS United Parcel Service Class B 1.55% 47,254 $5.2M No change
PM Philip Morris International 1.26% 26,732 $4.2M Reduce -67.7%
CVX Chevron Corp. 1.26% 25,358 $4.2M No change
QCOM Qualcomm Inc. 1.22% 26,741 $4.1M No change
HDV iShares Core High Dividend E 1.12% 31,142 $3.8M Reduce -1.8%
CSCO Cisco Systems Inc. 0.94% 50,984 $3.1M Reduce -0.8%
MCD McDonald's Corp. 0.80% 8,560 $2.7M No change
KO The Coca-Cola Co. 0.79% 37,077 $2.7M No change
GPC Genuine Parts Co. 0.79% 22,205 $2.6M Reduce -0.8%
HLN Haleon PLC-ADR 0.69% 224,919 $2.3M No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.66% 8,974 $2.2M Reduce -8.5%
BEN Franklin Templeton Inc. 0.62% 107,994 $2.1M No change
JNJ Johnson & Johnson 0.49% 10,000 $1.7M No change
PG The Procter & Gamble Co. 0.46% 9,021 $1.5M No change
SOLV Solventum Corp. 0.38% 16,865 $1.3M No change
SNY Sanofi-ADR 0.38% 22,792 $1.3M No change
VYM Vanguard High DVD Yield ETF 0.27% 7,024 $906K Reduce -67.9%
LMT Lockheed Martin Corp. 0.26% 1,936 $865K No change
CL Colgate-Palmolive Co. 0.25% 8,875 $832K No change
K Kellanova 0.22% 8,756 $722K No change
WBD Warner Bros Discovery Inc. 0.21% 64,142 $688K No change
EMR Emerson Electric Co. 0.16% 4,983 $546K No change
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.15% 4,190 $510K Add +0.3%
PEG Public Service Enterprise GP 0.14% 5,581 $459K Reduce -0.3%
VNQ Vanguard Real Estate ETF 0.13% 4,942 $447K No change
ACN Accenture PLC Class A 0.10% 1,085 $338K No change
CVS CVS Health Corp. 0.09% 4,521 $306K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.07% 5,881 $245K No change
VTRS Viatris Inc. 0.07% 26,130 $228K No change

Portfolio Sells Q4 2024 → Q1 2025

PM Philip Morris International Reduce -67.7% 1.26% −1.82
VYM Vanguard High DVD Yield ETF Reduce -67.9% 0.27% −0.60
GPC Genuine Parts Co. Reduce -0.8% 0.79% −0.02
PEG Public Service Enterprise GP Reduce -0.3% 0.14% −0.01
CSCO Cisco Systems Inc. Reduce -0.8% 0.94% −0.01
IBM Intl Business Machines Corp. Reduce -8.5% 0.66% −0.00
HDV iShares Core High Dividend E Reduce -1.8% 1.12% +0.02
PNW Pinnacle West Capital Reduce -1.5% 2.31% +0.14
BTI British American Tob-SP ADR Reduce -0.1% 2.13% +0.18
T AT&T Inc. Reduce -0.0% 2.32% +0.38

Portfolio Buys Q4 2024 → Q1 2025

USB US Bancorp Add +215.4% 2.88% +1.80
VZ Verizon Communications Inc. Add +0.9% 3.34% +0.30
CME Cme Group Inc. Add +0.1% 2.85% +0.26
GSK GSK PLC-Spon ADR Add +0.4% 2.64% +0.25
SCHD Schwab US DVD Equity ETF Add +2.3% 45.72% +0.25
TD Toronto-Dominion Bank Add +0.8% 2.12% +0.17
BMY Bristol-Myers Squibb Co. Add +0.3% 2.90% +0.11
XOM Exxon Mobil Corp. Add +0.1% 1.77% +0.10
TJX TJX Companies Inc. Add +0.3% 0.15% −0.00
SPYD SS SPDR P S&P 500 Hi Div ETF Add +1.1% 2.59% −0.01
BNS Bank of Nova Scotia Add +4.1% 1.96% −0.26

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 39$387.9MSCHD, USB, CVX, BNS, GSK
Q1 2026 40$374.4MSCHD, VZ, USB, MSFT, BTI
Q4 2025 44$344.8MSCHD, MSFT, PM, USB, CVX
Q3 2025 46$344.1MSCHD, MSFT, CVX, USB, VZ
Q2 2025 45$330.8MSCHD, MSFT, VZ, USB, GSK
Q1 2025 46$335.6MSCHD, VZ, MSFT, BMY, USB
Q4 2024 46$322.4MSCHD, MSFT, PM, VZ, BMY
Q3 2024 47$330.4MSCHD, MSFT, VZ, PM, SPYD
Q2 2024 49$302.2MSCHD, MSFT, VZ, PM, SPYD
Q1 2024 49$308.4MSCHD, MSFT, HDV, VZ, PEG