Keystone Financial Planning, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 28, 2024), Keystone Financial Planning, Inc. reported 47 stock positions worth $330.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 47.6% of the portfolio, followed by Microsoft (MSFT, 3.6%) and Verizon Communications (VZ, 3.3%). Compared with Q2 2024, it opened 1 new position, sold out of 3, added to 12 and reduced 18. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +5%) and the biggest sale an exit from WEC Energy (WEC).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $330.4M (Q3 2024)
- SEC Filing
- 0001596906-24-000004 ↗ filed Oct 28, 2024
Holdings Value
Holdings 47 stocks · $330.4M
| SCHD Schwab US DVD Equity ETF | 47.55% | 1,858,898 | $157.1M | Add +5.4% |
| MSFT Microsoft Corp. | 3.61% | 27,718 | $11.9M | No change |
| VZ Verizon Communications Inc. | 3.32% | 244,014 | $11.0M | Add +0.5% |
| PM Philip Morris International | 3.04% | 82,857 | $10.1M | Reduce -0.8% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.65% | 191,818 | $8.8M | Add +0.3% |
| BMY Bristol-Myers Squibb Co. | 2.49% | 158,924 | $8.2M | Add +17.0% |
| CME Cme Group Inc. | 2.35% | 35,235 | $7.8M | Add +1.6% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 2.30% | 69,846 | $7.6M | Add +7.6% |
| PFE Pfizer Inc. | 2.25% | 256,699 | $7.4M | Reduce -0.1% |
| PNW Pinnacle West Capital | 2.22% | 82,741 | $7.3M | Reduce -1.6% |
| BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX | 2.20% | 133,461 | $7.3M | Add +4.6% |
| TD Toronto-Dominion Bank | 2.17% | 113,179 | $7.2M | Add +1.0% |
| UPS United Parcel Service Class B | 1.95% | 47,335 | $6.5M | Reduce -0.1% |
| BTI British American Tob-SP ADR | 1.92% | 173,270 | $6.3M | Reduce -0.1% |
| T AT&T Inc. | 1.84% | 276,393 | $6.1M | Add +0.0% |
| XOM Exxon Mobil Corp. | 1.77% | 49,944 | $5.9M | Reduce -0.5% |
| MO Altria Group Inc. | 1.70% | 110,075 | $5.6M | Reduce -0.1% |
| QCOM Qualcomm Inc. | 1.38% | 26,741 | $4.5M | Reduce -0.5% |
| HDV iShares Core High Dividend E | 1.14% | 32,022 | $3.8M | Add +0.1% |
| CVX Chevron Corp. | 1.13% | 25,444 | $3.7M | No change |
| GPC Genuine Parts Co. | 0.95% | 22,481 | $3.1M | No change |
| VYM Vanguard High DVD Yield ETF | 0.90% | 23,133 | $3.0M | Reduce -7.5% |
| CSCO Cisco Systems Inc. | 0.83% | 51,494 | $2.7M | Reduce -0.9% |
| KO The Coca-Cola Co. | 0.81% | 37,317 | $2.7M | Reduce -0.3% |
| MCD McDonald's Corp. | 0.79% | 8,560 | $2.6M | No change |
| USB US Bancorp | 0.78% | 56,062 | $2.6M | No change |
| HLN Haleon PLC-ADR | 0.74% | 231,241 | $2.4M | Reduce -0.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.67% | 9,941 | $2.2M | Reduce -11.6% |
| BEN Franklin Templeton Inc. | 0.66% | 108,286 | $2.2M | No change |
| JNJ Johnson & Johnson | 0.49% | 10,000 | $1.6M | No change |
| PG The Procter & Gamble Co. | 0.47% | 9,021 | $1.6M | No change |
| SNY Sanofi-ADR | 0.40% | 22,964 | $1.3M | No change |
| SOLV Solventum Corp. | 0.36% | 17,205 | $1.2M | Reduce -0.1% |
| LMT Lockheed Martin Corp. | 0.34% | 1,936 | $1.1M | Reduce -0.1% |
| CL Colgate-Palmolive Co. | 0.28% | 8,875 | $921K | No change |
| K Kellanova | 0.21% | 8,789 | $709K | No change |
| PEG Public Service Enterprise GP | 0.18% | 6,620 | $591K | Reduce -2.4% |
| EMR Emerson Electric Co. | 0.17% | 5,140 | $562K | No change |
| WBD Warner Bros Discovery Inc. | 0.17% | 67,088 | $553K | Add +0.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.15% | 4,165 | $490K | Add +0.3% |
| VNQ Vanguard Real Estate ETF | 0.15% | 4,942 | $481K | No change |
| ACN Accenture PLC Class A | 0.12% | 1,085 | $383K | No change |
| VTRS Viatris Inc. | 0.09% | 26,190 | $304K | Reduce -0.1% |
| CVS CVS Health Corp. | 0.09% | 4,521 | $284K | No change |
| JPM JPMorgan Chase & Co. | 0.08% | 1,268 | $267K | Reduce -7.1% |
| GSK GSK PLC-Spon ADR | 0.07% | 6,060 | $248K | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.07% | 5,881 | $233K | No change |
Portfolio Sells Q2 2024 → Q3 2024
| WEC WEC Energy Group Inc. | Sold out | 0.00% | −2.27 |
| QCOM Qualcomm Inc. | Reduce -0.5% | 1.38% | −0.40 |
| UPS United Parcel Service Class B | Reduce -0.1% | 1.95% | −0.19 |
| SO The Southern Co. | Sold out | 0.00% | −0.14 |
| XOM Exxon Mobil Corp. | Reduce -0.5% | 1.77% | −0.14 |
| PFE Pfizer Inc. | Reduce -0.1% | 2.25% | −0.13 |
| VYM Vanguard High DVD Yield ETF | Reduce -7.5% | 0.90% | −0.08 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.07 |
| JPM JPMorgan Chase & Co. | Reduce -7.1% | 0.08% | −0.01 |
| VTRS Viatris Inc. | Reduce -0.1% | 0.09% | −0.00 |
| CSCO Cisco Systems Inc. | Reduce -0.9% | 0.83% | +0.01 |
| PEG Public Service Enterprise GP | Reduce -2.4% | 0.18% | +0.01 |
| IBM Intl Business Machines Corp. | Reduce -11.6% | 0.67% | +0.02 |
| KO The Coca-Cola Co. | Reduce -0.3% | 0.81% | +0.02 |
| MO Altria Group Inc. | Reduce -0.1% | 1.70% | +0.04 |
| LMT Lockheed Martin Corp. | Reduce -0.1% | 0.34% | +0.04 |
| SOLV Solventum Corp. | Reduce -0.1% | 0.36% | +0.06 |
| PNW Pinnacle West Capital | Reduce -1.6% | 2.22% | +0.09 |
| HLN Haleon PLC-ADR | Reduce -0.1% | 0.74% | +0.11 |
| BTI British American Tob-SP ADR | Reduce -0.1% | 1.92% | +0.14 |
| PM Philip Morris International | Reduce -0.8% | 3.04% | +0.24 |
Portfolio Buys Q2 2024 → Q3 2024
| SCHD Schwab US DVD Equity ETF | Add +5.4% | 47.55% | +2.16 |
| BMY Bristol-Myers Squibb Co. | Add +17.0% | 2.49% | +0.62 |
| BNS Bank of Nova Scotia | Add +4.6% | 2.20% | +0.27 |
| TD Toronto-Dominion Bank | Add +1.0% | 2.17% | +0.13 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +0.3% | 2.65% | +0.10 |
| CME Cme Group Inc. | Add +1.6% | 2.35% | +0.10 |
| T AT&T Inc. | Add +0.0% | 1.84% | +0.09 |
| GSK GSK PLC-Spon ADR | New | 0.07% | +0.07 |
| WBD Warner Bros Discovery Inc. | Add +0.0% | 0.17% | +0.00 |
| VZ Verizon Communications Inc. | Add +0.5% | 3.32% | +0.00 |
| TJX TJX Companies Inc. | Add +0.3% | 0.15% | −0.00 |
| HDV iShares Core High Dividend E | Add +0.1% | 1.14% | −0.01 |
| TROW T Rowe Price Group Inc. | Add +7.6% | 2.30% | −0.18 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |