Keystone Financial Planning, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 7, 2026), Keystone Financial Planning, Inc. reported 44 stock positions worth $344.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 48.0% of the portfolio, followed by Microsoft (MSFT, 3.8%) and Philip Morris International (PM, 3.6%). Compared with Q3 2025, it opened 2 new positions, sold out of 4, added to 7 and reduced 27. The biggest buy was a new position in Cme (CME) and the biggest sale GSK PLC-Spon ADR (GSK, shares −98%).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $344.8M (Q4 2025)
- SEC Filing
- 0001596906-26-000001 ↗ filed Jan 7, 2026
Holdings Value
Holdings 44 stocks · $344.8M
| SCHD Schwab US DVD Equity ETF | 48.03% | 6,037,750 | $165.6M | Reduce -1.8% |
| MSFT Microsoft Corp. | 3.77% | 26,868 | $13.0M | Reduce -0.1% |
| PM Philip Morris International | 3.63% | 77,924 | $12.5M | Add +205.9% |
| USB US Bancorp | 3.42% | 220,850 | $11.8M | Reduce -2.9% |
| CVX Chevron Corp. | 3.41% | 77,118 | $11.8M | Reduce -1.8% |
| BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX | 2.97% | 139,101 | $10.3M | Add +0.1% |
| VZ Verizon Communications Inc. | 2.81% | 237,744 | $9.7M | Reduce -2.8% |
| BTI British American Tob-SP ADR | 2.75% | 167,249 | $9.5M | Reduce -2.2% |
| CME Cme Group Inc. | 2.54% | 32,041 | $8.7M | New |
| BMY Bristol-Myers Squibb Co. | 2.50% | 159,523 | $8.6M | Reduce -2.7% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.41% | 192,060 | $8.3M | Reduce -0.6% |
| DEO Diageo PLC-Sponsored ADR | 2.19% | 87,558 | $7.6M | Add +0.6% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 2.03% | 68,518 | $7.0M | Reduce -2.9% |
| MO Altria Group Inc. | 1.79% | 107,203 | $6.2M | Reduce -1.9% |
| PFE Pfizer Inc. | 1.78% | 246,382 | $6.1M | Reduce -3.0% |
| XOM Exxon Mobil Corp. | 1.70% | 48,672 | $5.9M | Reduce -0.6% |
| UPS United Parcel Service Class B | 1.32% | 45,768 | $4.5M | Reduce -2.8% |
| QCOM Qualcomm Inc. | 1.30% | 26,197 | $4.5M | Reduce -0.6% |
| CSCO Cisco Systems Inc. | 1.10% | 49,320 | $3.8M | Reduce -1.2% |
| HDV iShares Core High Dividend E | 1.01% | 28,504 | $3.5M | Reduce -3.7% |
| MCD McDonald's Corp. | 0.75% | 8,468 | $2.6M | Reduce -1.1% |
| GPC Genuine Parts Co. | 0.74% | 20,764 | $2.6M | Reduce -1.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.73% | 8,519 | $2.5M | Add +0.2% |
| KO The Coca-Cola Co. | 0.72% | 35,697 | $2.5M | Reduce -1.4% |
| BEN Franklin Templeton Inc. | 0.72% | 103,542 | $2.5M | Reduce -2.0% |
| JNJ Johnson & Johnson | 0.57% | 9,569 | $2.0M | Reduce -0.7% |
| T AT&T Inc. | 0.46% | 63,513 | $1.6M | Reduce -0.5% |
| PG The Procter & Gamble Co. | 0.38% | 9,021 | $1.3M | No change |
| PNW Pinnacle West Capital | 0.34% | 13,126 | $1.2M | Reduce -1.0% |
| SNY Sanofi-ADR | 0.31% | 22,016 | $1.1M | Add +0.8% |
| LMT Lockheed Martin Corp. | 0.27% | 1,923 | $930K | No change |
| CL Colgate-Palmolive Co. | 0.20% | 8,875 | $701K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.19% | 4,228 | $650K | Add +0.3% |
| EMR Emerson Electric Co. | 0.18% | 4,582 | $608K | No change |
| HLN Haleon PLC-ADR | 0.16% | 54,366 | $550K | Reduce -75.6% |
| VNQ Vanguard Real Estate ETF | 0.13% | 4,942 | $437K | No change |
| PEG Public Service Enterprise GP | 0.13% | 5,406 | $434K | Add +3.2% |
| CVS CVS Health Corp. | 0.10% | 4,521 | $359K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.09% | 5,881 | $323K | No change |
| VTRS Viatris Inc. | 0.09% | 25,402 | $316K | Reduce -1.9% |
| VYM Vanguard High DVD Yield ETF | 0.09% | 2,159 | $310K | Reduce -1.1% |
| ACN Accenture PLC Class A | 0.08% | 1,085 | $291K | No change |
| GSK GSK PLC-Spon ADR | 0.07% | 4,652 | $228K | Reduce -98.0% |
| AMGN Amgen Inc. | 0.06% | 612 | $200K | New |
Portfolio Sells Q3 2025 → Q4 2025
| GSK GSK PLC-Spon ADR | Reduce -98.0% | 0.07% | −2.79 |
| SCHD Schwab US DVD Equity ETF | Reduce -1.8% | 48.03% | −0.76 |
| HLN Haleon PLC-ADR | Reduce -75.6% | 0.16% | −0.42 |
| SOLV Solventum Corp. | Sold out | 0.00% | −0.33 |
| VZ Verizon Communications Inc. | Reduce -2.8% | 2.81% | −0.31 |
| MO Altria Group Inc. | Reduce -1.9% | 1.79% | −0.31 |
| MSFT Microsoft Corp. | Reduce -0.1% | 3.77% | −0.28 |
| WBD Warner Bros Discovery Inc. | Sold out | 0.00% | −0.27 |
| K Kellanova | Sold out | 0.00% | −0.21 |
| CVX Chevron Corp. | Reduce -1.8% | 3.41% | −0.14 |
| GPC Genuine Parts Co. | Reduce -1.1% | 0.74% | −0.10 |
| PFE Pfizer Inc. | Reduce -3.0% | 1.78% | −0.10 |
| TD Toronto-Dominion Bank | Sold out | 0.00% | −0.10 |
| TROW T Rowe Price Group Inc. | Reduce -2.9% | 2.03% | −0.07 |
| T AT&T Inc. | Reduce -0.5% | 0.46% | −0.07 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Reduce -0.6% | 2.41% | −0.06 |
| HDV iShares Core High Dividend E | Reduce -3.7% | 1.01% | −0.05 |
| PNW Pinnacle West Capital | Reduce -1.0% | 0.34% | −0.01 |
| MCD McDonald's Corp. | Reduce -1.1% | 0.75% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -1.1% | 0.09% | +0.00 |
| BEN Franklin Templeton Inc. | Reduce -2.0% | 0.72% | +0.01 |
| VTRS Viatris Inc. | Reduce -1.9% | 0.09% | +0.02 |
| QCOM Qualcomm Inc. | Reduce -0.6% | 1.30% | +0.03 |
| KO The Coca-Cola Co. | Reduce -1.4% | 0.72% | +0.03 |
| JNJ Johnson & Johnson | Reduce -0.7% | 0.57% | +0.06 |
| XOM Exxon Mobil Corp. | Reduce -0.6% | 1.70% | +0.09 |
| BTI British American Tob-SP ADR | Reduce -2.2% | 2.75% | +0.11 |
| CSCO Cisco Systems Inc. | Reduce -1.2% | 1.10% | +0.11 |
| UPS United Parcel Service Class B | Reduce -2.8% | 1.32% | +0.17 |
| USB US Bancorp | Reduce -2.9% | 3.42% | +0.22 |
| BMY Bristol-Myers Squibb Co. | Reduce -2.7% | 2.50% | +0.35 |
Portfolio Buys Q3 2025 → Q4 2025
| CME Cme Group Inc. | New | 2.54% | +2.54 |
| PM Philip Morris International | Add +205.9% | 3.63% | +2.42 |
| BNS Bank of Nova Scotia | Add +0.1% | 2.97% | +0.36 |
| AMGN Amgen Inc. | New | 0.06% | +0.06 |
| IBM Intl Business Machines Corp. | Add +0.2% | 0.73% | +0.03 |
| TJX TJX Companies Inc. | Add +0.3% | 0.19% | +0.01 |
| SNY Sanofi-ADR | Add +0.8% | 0.31% | +0.01 |
| PEG Public Service Enterprise GP | Add +3.2% | 0.13% | −0.00 |
| DEO Diageo PLC-Sponsored ADR | Add +0.6% | 2.19% | −0.22 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |