Keystone Financial Planning, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 31, 2025), Keystone Financial Planning, Inc. reported 45 stock positions worth $330.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 50.8% of the portfolio, followed by Microsoft (MSFT, 4.0%) and Verizon Communications (VZ, 3.2%). Compared with Q1 2025, it sold out of 1, added to 8 and reduced 25. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +16%) and the biggest sale an exit from Cme (CME).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $330.8M (Q2 2025)
- SEC Filing
- 0001596906-25-000007 ↗ filed Jul 31, 2025
Holdings Value
Holdings 45 stocks · $330.8M
| SCHD Schwab US DVD Equity ETF | 50.81% | 6,342,618 | $168.1M | Add +15.6% |
| MSFT Microsoft Corp. | 4.04% | 26,882 | $13.4M | Reduce -3.0% |
| VZ Verizon Communications Inc. | 3.22% | 245,817 | $10.6M | Reduce -0.5% |
| USB US Bancorp | 3.13% | 228,836 | $10.4M | Reduce -0.1% |
| GSK GSK PLC-Spon ADR | 2.66% | 229,115 | $8.8M | Add +0.1% |
| TD Toronto-Dominion Bank | 2.64% | 118,799 | $8.7M | Add +0.1% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.53% | 196,936 | $8.4M | Add +0.2% |
| BTI British American Tob-SP ADR | 2.46% | 171,618 | $8.1M | Reduce -0.7% |
| BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX | 2.34% | 139,946 | $7.7M | Add +0.8% |
| BMY Bristol-Myers Squibb Co. | 2.27% | 162,250 | $7.5M | Add +1.6% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 2.07% | 70,831 | $6.8M | No change |
| MO Altria Group Inc. | 1.94% | 109,694 | $6.4M | No change |
| PFE Pfizer Inc. | 1.87% | 254,855 | $6.2M | Reduce -0.5% |
| XOM Exxon Mobil Corp. | 1.60% | 49,001 | $5.3M | Reduce -1.8% |
| UPS United Parcel Service Class B | 1.44% | 47,254 | $4.8M | No change |
| PM Philip Morris International | 1.41% | 25,536 | $4.7M | Reduce -4.5% |
| QCOM Qualcomm Inc. | 1.27% | 26,363 | $4.2M | Reduce -1.4% |
| CVX Chevron Corp. | 1.07% | 24,778 | $3.5M | Reduce -2.3% |
| HDV iShares Core High Dividend E | 1.07% | 30,144 | $3.5M | Reduce -3.2% |
| CSCO Cisco Systems Inc. | 1.05% | 50,052 | $3.5M | Reduce -1.8% |
| KO The Coca-Cola Co. | 0.77% | 36,196 | $2.6M | Reduce -2.4% |
| GPC Genuine Parts Co. | 0.77% | 21,051 | $2.6M | Reduce -5.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.76% | 8,576 | $2.5M | Reduce -4.4% |
| BEN Franklin Templeton Inc. | 0.76% | 105,710 | $2.5M | Reduce -2.1% |
| MCD McDonald's Corp. | 0.76% | 8,560 | $2.5M | No change |
| HLN Haleon PLC-ADR | 0.70% | 223,650 | $2.3M | Reduce -0.6% |
| T AT&T Inc. | 0.65% | 74,768 | $2.2M | Reduce -72.9% |
| JNJ Johnson & Johnson | 0.45% | 9,636 | $1.5M | Reduce -3.6% |
| PG The Procter & Gamble Co. | 0.43% | 9,021 | $1.4M | No change |
| SOLV Solventum Corp. | 0.39% | 16,860 | $1.3M | Reduce -0.0% |
| PNW Pinnacle West Capital | 0.36% | 13,355 | $1.2M | Reduce -83.6% |
| SNY Sanofi-ADR | 0.32% | 21,844 | $1.1M | Reduce -4.2% |
| LMT Lockheed Martin Corp. | 0.27% | 1,936 | $897K | No change |
| CL Colgate-Palmolive Co. | 0.24% | 8,875 | $807K | No change |
| WBD Warner Bros Discovery Inc. | 0.22% | 64,449 | $739K | Add +0.5% |
| K Kellanova | 0.21% | 8,756 | $696K | No change |
| EMR Emerson Electric Co. | 0.18% | 4,582 | $611K | Reduce -8.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.16% | 4,204 | $519K | Add +0.3% |
| PEG Public Service Enterprise GP | 0.14% | 5,533 | $466K | Reduce -0.9% |
| VNQ Vanguard Real Estate ETF | 0.13% | 4,942 | $440K | No change |
| ACN Accenture PLC Class A | 0.10% | 1,085 | $324K | No change |
| CVS CVS Health Corp. | 0.09% | 4,521 | $312K | No change |
| VYM Vanguard High DVD Yield ETF | 0.09% | 2,184 | $291K | Reduce -68.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 5,881 | $278K | No change |
| VTRS Viatris Inc. | 0.07% | 25,949 | $232K | Reduce -0.7% |
Portfolio Sells Q1 2025 → Q2 2025
| CME Cme Group Inc. | Sold out | 0.00% | −2.85 |
| PNW Pinnacle West Capital | Reduce -83.6% | 0.36% | −1.95 |
| T AT&T Inc. | Reduce -72.9% | 0.65% | −1.67 |
| CVX Chevron Corp. | Reduce -2.3% | 1.07% | −0.19 |
| VYM Vanguard High DVD Yield ETF | Reduce -68.9% | 0.09% | −0.18 |
| XOM Exxon Mobil Corp. | Reduce -1.8% | 1.60% | −0.17 |
| VZ Verizon Communications Inc. | Reduce -0.5% | 3.22% | −0.12 |
| PFE Pfizer Inc. | Reduce -0.5% | 1.87% | −0.07 |
| SNY Sanofi-ADR | Reduce -4.2% | 0.32% | −0.06 |
| HDV iShares Core High Dividend E | Reduce -3.2% | 1.07% | −0.06 |
| JNJ Johnson & Johnson | Reduce -3.6% | 0.45% | −0.05 |
| KO The Coca-Cola Co. | Reduce -2.4% | 0.77% | −0.02 |
| GPC Genuine Parts Co. | Reduce -5.2% | 0.77% | −0.02 |
| VTRS Viatris Inc. | Reduce -0.7% | 0.07% | +0.00 |
| PEG Public Service Enterprise GP | Reduce -0.9% | 0.14% | +0.00 |
| SOLV Solventum Corp. | Reduce -0.0% | 0.39% | +0.00 |
| HLN Haleon PLC-ADR | Reduce -0.6% | 0.70% | +0.01 |
| EMR Emerson Electric Co. | Reduce -8.1% | 0.18% | +0.02 |
| QCOM Qualcomm Inc. | Reduce -1.4% | 1.27% | +0.05 |
| IBM Intl Business Machines Corp. | Reduce -4.4% | 0.76% | +0.10 |
| CSCO Cisco Systems Inc. | Reduce -1.8% | 1.05% | +0.11 |
| PM Philip Morris International | Reduce -4.5% | 1.41% | +0.14 |
| BEN Franklin Templeton Inc. | Reduce -2.1% | 0.76% | +0.14 |
| USB US Bancorp | Reduce -0.1% | 3.13% | +0.25 |
| BTI British American Tob-SP ADR | Reduce -0.7% | 2.46% | +0.33 |
| MSFT Microsoft Corp. | Reduce -3.0% | 4.04% | +0.94 |
Portfolio Buys Q1 2025 → Q2 2025
| SCHD Schwab US DVD Equity ETF | Add +15.6% | 50.81% | +5.09 |
| TD Toronto-Dominion Bank | Add +0.1% | 2.64% | +0.52 |
| BNS Bank of Nova Scotia | Add +0.8% | 2.34% | +0.38 |
| WBD Warner Bros Discovery Inc. | Add +0.5% | 0.22% | +0.02 |
| GSK GSK PLC-Spon ADR | Add +0.1% | 2.66% | +0.02 |
| TJX TJX Companies Inc. | Add +0.3% | 0.16% | +0.00 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +0.2% | 2.53% | −0.07 |
| BMY Bristol-Myers Squibb Co. | Add +1.6% | 2.27% | −0.63 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |