Keystone Financial Planning, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 13, 2025), Keystone Financial Planning, Inc. reported 46 stock positions worth $322.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 45.5% of the portfolio, followed by Microsoft (MSFT, 3.6%) and Philip Morris International (PM, 3.1%). Compared with Q3 2024, it sold out of 1, added to 9 and reduced 26. The biggest buy was GSK PLC-Spon ADR (GSK, shares +3661%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $322.4M (Q4 2024)
- SEC Filing
- 0001596906-25-000001 ↗ filed Jan 13, 2025
Holdings Value
Holdings 46 stocks · $322.4M
| SCHD Schwab US DVD Equity ETF | 45.47% | 5,365,627 | $146.6M | Reduce -3.8% |
| MSFT Microsoft Corp. | 3.62% | 27,718 | $11.7M | No change |
| PM Philip Morris International | 3.08% | 82,632 | $9.9M | Reduce -0.3% |
| VZ Verizon Communications Inc. | 3.04% | 244,758 | $9.8M | Add +0.3% |
| BMY Bristol-Myers Squibb Co. | 2.79% | 159,107 | $9.0M | Add +0.1% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.61% | 194,322 | $8.4M | Add +1.3% |
| CME Cme Group Inc. | 2.59% | 36,012 | $8.4M | Add +2.2% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 2.48% | 70,831 | $8.0M | Add +1.4% |
| GSK GSK PLC-Spon ADR | 2.39% | 227,913 | $7.7M | Add +3660.9% |
| BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX | 2.22% | 133,404 | $7.2M | Reduce -0.0% |
| PNW Pinnacle West Capital | 2.17% | 82,587 | $7.0M | Reduce -0.2% |
| PFE Pfizer Inc. | 2.11% | 256,187 | $6.8M | Reduce -0.2% |
| BTI British American Tob-SP ADR | 1.95% | 172,842 | $6.3M | Reduce -0.3% |
| T AT&T Inc. | 1.95% | 275,612 | $6.3M | Reduce -0.3% |
| TD Toronto-Dominion Bank | 1.94% | 117,713 | $6.3M | Add +4.0% |
| UPS United Parcel Service Class B | 1.85% | 47,254 | $6.0M | Reduce -0.2% |
| MO Altria Group Inc. | 1.78% | 109,694 | $5.7M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 1.66% | 49,846 | $5.4M | Reduce -0.2% |
| QCOM Qualcomm Inc. | 1.27% | 26,741 | $4.1M | No change |
| CVX Chevron Corp. | 1.14% | 25,358 | $3.7M | Reduce -0.3% |
| HDV iShares Core High Dividend E | 1.10% | 31,712 | $3.6M | Reduce -1.0% |
| USB US Bancorp | 1.08% | 72,614 | $3.5M | Add +29.5% |
| CSCO Cisco Systems Inc. | 0.94% | 51,406 | $3.0M | Reduce -0.2% |
| VYM Vanguard High DVD Yield ETF | 0.87% | 21,889 | $2.8M | Reduce -5.4% |
| GPC Genuine Parts Co. | 0.81% | 22,377 | $2.6M | Reduce -0.5% |
| MCD McDonald's Corp. | 0.77% | 8,560 | $2.5M | No change |
| KO The Coca-Cola Co. | 0.72% | 37,077 | $2.3M | Reduce -0.6% |
| BEN Franklin Templeton Inc. | 0.68% | 107,994 | $2.2M | Reduce -0.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.67% | 9,809 | $2.2M | Reduce -1.3% |
| HLN Haleon PLC-ADR | 0.67% | 224,919 | $2.1M | Reduce -2.7% |
| PG The Procter & Gamble Co. | 0.47% | 9,021 | $1.5M | No change |
| JNJ Johnson & Johnson | 0.45% | 10,000 | $1.4M | No change |
| SOLV Solventum Corp. | 0.35% | 16,865 | $1.1M | Reduce -2.0% |
| SNY Sanofi-ADR | 0.34% | 22,792 | $1.1M | Reduce -0.8% |
| LMT Lockheed Martin Corp. | 0.29% | 1,936 | $941K | No change |
| CL Colgate-Palmolive Co. | 0.25% | 8,875 | $807K | No change |
| K Kellanova | 0.22% | 8,756 | $709K | Reduce -0.4% |
| WBD Warner Bros Discovery Inc. | 0.21% | 64,142 | $678K | Reduce -4.4% |
| EMR Emerson Electric Co. | 0.19% | 4,983 | $618K | Reduce -3.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.16% | 4,177 | $505K | Add +0.3% |
| PEG Public Service Enterprise GP | 0.15% | 5,599 | $473K | Reduce -15.4% |
| VNQ Vanguard Real Estate ETF | 0.14% | 4,942 | $440K | No change |
| ACN Accenture PLC Class A | 0.12% | 1,085 | $382K | No change |
| VTRS Viatris Inc. | 0.10% | 26,130 | $325K | Reduce -0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 5,881 | $258K | No change |
| CVS CVS Health Corp. | 0.06% | 4,521 | $203K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| SCHD Schwab US DVD Equity ETF | Reduce -3.8% | 45.47% | −2.08 |
| PFE Pfizer Inc. | Reduce -0.2% | 2.11% | −0.14 |
| GPC Genuine Parts Co. | Reduce -0.5% | 0.81% | −0.14 |
| XOM Exxon Mobil Corp. | Reduce -0.2% | 1.66% | −0.11 |
| UPS United Parcel Service Class B | Reduce -0.2% | 1.85% | −0.10 |
| KO The Coca-Cola Co. | Reduce -0.6% | 0.72% | −0.10 |
| JPM JPMorgan Chase & Co. | Sold out | 0.00% | −0.08 |
| HLN Haleon PLC-ADR | Reduce -2.7% | 0.67% | −0.07 |
| SNY Sanofi-ADR | Reduce -0.8% | 0.34% | −0.06 |
| PNW Pinnacle West Capital | Reduce -0.2% | 2.17% | −0.05 |
| HDV iShares Core High Dividend E | Reduce -1.0% | 1.10% | −0.04 |
| PEG Public Service Enterprise GP | Reduce -15.4% | 0.15% | −0.03 |
| VYM Vanguard High DVD Yield ETF | Reduce -5.4% | 0.87% | −0.03 |
| SOLV Solventum Corp. | Reduce -2.0% | 0.35% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -1.3% | 0.67% | +0.00 |
| CVX Chevron Corp. | Reduce -0.3% | 1.14% | +0.01 |
| K Kellanova | Reduce -0.4% | 0.22% | +0.01 |
| VTRS Viatris Inc. | Reduce -0.2% | 0.10% | +0.01 |
| BEN Franklin Templeton Inc. | Reduce -0.3% | 0.68% | +0.02 |
| EMR Emerson Electric Co. | Reduce -3.0% | 0.19% | +0.02 |
| BNS Bank of Nova Scotia | Reduce -0.0% | 2.22% | +0.02 |
| BTI British American Tob-SP ADR | Reduce -0.3% | 1.95% | +0.03 |
| PM Philip Morris International | Reduce -0.3% | 3.08% | +0.04 |
| WBD Warner Bros Discovery Inc. | Reduce -4.4% | 0.21% | +0.04 |
| MO Altria Group Inc. | Reduce -0.3% | 1.78% | +0.08 |
| T AT&T Inc. | Reduce -0.3% | 1.95% | +0.11 |
| CSCO Cisco Systems Inc. | Reduce -0.2% | 0.94% | +0.11 |
Portfolio Buys Q3 2024 → Q4 2024
| GSK GSK PLC-Spon ADR | Add +3660.9% | 2.39% | +2.32 |
| BMY Bristol-Myers Squibb Co. | Add +0.1% | 2.79% | +0.30 |
| USB US Bancorp | Add +29.5% | 1.08% | +0.30 |
| CME Cme Group Inc. | Add +2.2% | 2.59% | +0.24 |
| TROW T Rowe Price Group Inc. | Add +1.4% | 2.48% | +0.18 |
| TJX TJX Companies Inc. | Add +0.3% | 0.16% | +0.01 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +1.3% | 2.61% | −0.04 |
| TD Toronto-Dominion Bank | Add +4.0% | 1.94% | −0.22 |
| VZ Verizon Communications Inc. | Add +0.3% | 3.04% | −0.28 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |