Keystone Financial Planning, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 10, 2024), Keystone Financial Planning, Inc. reported 49 stock positions worth $302.2 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 45.4% of the portfolio, followed by Microsoft (MSFT, 4.1%) and Verizon Communications (VZ, 3.3%). Compared with Q1 2024, it opened 4 new positions, sold out of 5, added to 8 and reduced 27. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +16%) and the biggest sale Public Service Enterprise GP (PEG, shares −95%).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $302.2M (Q2 2024)
- SEC Filing
- 0001596906-24-000003 ↗ filed Jul 10, 2024
Holdings Value
Holdings 49 stocks · $302.2M
| SCHD Schwab US DVD Equity ETF | 45.40% | 1,764,133 | $137.2M | Add +15.6% |
| MSFT Microsoft Corp. | 4.10% | 27,718 | $12.4M | No change |
| VZ Verizon Communications Inc. | 3.31% | 242,886 | $10.0M | Add +0.3% |
| PM Philip Morris International | 2.80% | 83,500 | $8.5M | Reduce -0.2% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.55% | 191,196 | $7.7M | Add +0.6% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 2.48% | 64,932 | $7.5M | Add +1.0% |
| PFE Pfizer Inc. | 2.38% | 256,910 | $7.2M | Reduce -0.1% |
| WEC WEC Energy Group Inc. | 2.27% | 87,338 | $6.9M | Add +0.8% |
| CME Cme Group Inc. | 2.26% | 34,676 | $6.8M | New |
| UPS United Parcel Service Class B | 2.15% | 47,393 | $6.5M | Add +2.4% |
| PNW Pinnacle West Capital | 2.12% | 84,056 | $6.4M | Reduce -0.1% |
| TD Toronto-Dominion Bank | 2.04% | 112,029 | $6.2M | New |
| BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX | 1.93% | 127,591 | $5.8M | New |
| XOM Exxon Mobil Corp. | 1.91% | 50,171 | $5.8M | Reduce -0.3% |
| BMY Bristol-Myers Squibb Co. | 1.87% | 135,826 | $5.6M | Add +1.4% |
| BTI British American Tob-SP ADR | 1.78% | 173,439 | $5.4M | Reduce -0.2% |
| QCOM Qualcomm Inc. | 1.77% | 26,874 | $5.4M | Reduce -0.6% |
| T AT&T Inc. | 1.75% | 276,366 | $5.3M | Reduce -1.2% |
| MO Altria Group Inc. | 1.66% | 110,224 | $5.0M | Reduce -0.1% |
| CVX Chevron Corp. | 1.32% | 25,444 | $4.0M | Reduce -0.6% |
| HDV iShares Core High Dividend E | 1.15% | 32,004 | $3.5M | Reduce -66.2% |
| GPC Genuine Parts Co. | 1.03% | 22,481 | $3.1M | Reduce -0.8% |
| VYM Vanguard High DVD Yield ETF | 0.98% | 24,998 | $3.0M | Reduce -1.6% |
| CSCO Cisco Systems Inc. | 0.82% | 51,968 | $2.5M | Reduce -2.4% |
| BEN Franklin Templeton Inc. | 0.80% | 108,286 | $2.4M | Reduce -3.5% |
| KO The Coca-Cola Co. | 0.79% | 37,447 | $2.4M | Reduce -1.3% |
| USB US Bancorp | 0.74% | 56,062 | $2.2M | Reduce -0.6% |
| MCD McDonald's Corp. | 0.72% | 8,560 | $2.2M | Reduce -0.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.64% | 11,250 | $1.9M | Reduce -1.8% |
| HLN Haleon PLC-ADR | 0.63% | 231,443 | $1.9M | Reduce -0.1% |
| PG The Procter & Gamble Co. | 0.49% | 9,021 | $1.5M | No change |
| JNJ Johnson & Johnson | 0.48% | 10,000 | $1.5M | Reduce -1.4% |
| SNY Sanofi-ADR | 0.37% | 22,964 | $1.1M | Reduce -0.8% |
| SOLV Solventum Corp. | 0.30% | 17,222 | $911K | Reduce -0.5% |
| LMT Lockheed Martin Corp. | 0.30% | 1,938 | $905K | No change |
| CL Colgate-Palmolive Co. | 0.28% | 8,875 | $861K | No change |
| EMR Emerson Electric Co. | 0.19% | 5,140 | $566K | Reduce -5.0% |
| K Kellanova | 0.17% | 8,789 | $507K | No change |
| PEG Public Service Enterprise GP | 0.17% | 6,780 | $500K | Reduce -94.5% |
| WBD Warner Bros Discovery Inc. | 0.17% | 67,081 | $499K | Reduce -0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.15% | 4,151 | $457K | Add +0.3% |
| SO The Southern Co. | 0.14% | 5,508 | $427K | No change |
| VNQ Vanguard Real Estate ETF | 0.14% | 4,942 | $414K | No change |
| ACN Accenture PLC Class A | 0.11% | 1,085 | $329K | No change |
| VTRS Viatris Inc. | 0.09% | 26,215 | $279K | Reduce -0.1% |
| JPM JPMorgan Chase & Co. | 0.09% | 1,365 | $276K | No change |
| CVS CVS Health Corp. | 0.09% | 4,521 | $267K | Reduce -1.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 5,881 | $234K | No change |
| NVO Novo-Nordisk A/S-Spons ADR | 0.07% | 1,425 | $203K | New |
Portfolio Sells Q1 2024 → Q2 2024
| PEG Public Service Enterprise GP | Reduce -94.5% | 0.17% | −2.53 |
| MMM 3M Co. | Sold out | 0.00% | −2.38 |
| AEP American Electric Power | Sold out | 0.00% | −2.33 |
| HDV iShares Core High Dividend E | Reduce -66.2% | 1.15% | −2.23 |
| UL Unilever PLC | Sold out | 0.00% | −2.09 |
| GSK GSK PLC-Spon ADR | Sold out | 0.00% | −0.53 |
| BEN Franklin Templeton Inc. | Reduce -3.5% | 0.80% | −0.22 |
| NJR New Jersey Resources Corp. | Sold out | 0.00% | −0.16 |
| GPC Genuine Parts Co. | Reduce -0.8% | 1.03% | −0.11 |
| USB US Bancorp | Reduce -0.6% | 0.74% | −0.08 |
| IBM Intl Business Machines Corp. | Reduce -1.8% | 0.64% | −0.07 |
| MCD McDonald's Corp. | Reduce -0.6% | 0.72% | −0.07 |
| CSCO Cisco Systems Inc. | Reduce -2.4% | 0.82% | −0.04 |
| JNJ Johnson & Johnson | Reduce -1.4% | 0.48% | −0.04 |
| CVS CVS Health Corp. | Reduce -1.1% | 0.09% | −0.03 |
| WBD Warner Bros Discovery Inc. | Reduce -0.1% | 0.17% | −0.03 |
| VYM Vanguard High DVD Yield ETF | Reduce -1.6% | 0.98% | −0.02 |
| EMR Emerson Electric Co. | Reduce -5.0% | 0.19% | −0.01 |
| VTRS Viatris Inc. | Reduce -0.1% | 0.09% | −0.01 |
| HLN Haleon PLC-ADR | Reduce -0.1% | 0.63% | −0.01 |
| SNY Sanofi-ADR | Reduce -0.8% | 0.37% | +0.00 |
| SOLV Solventum Corp. | Reduce -0.5% | 0.30% | +0.00 |
| CVX Chevron Corp. | Reduce -0.6% | 1.32% | +0.01 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 1.91% | +0.01 |
| KO The Coca-Cola Co. | Reduce -1.3% | 0.79% | +0.04 |
| BTI British American Tob-SP ADR | Reduce -0.2% | 1.78% | +0.06 |
| PFE Pfizer Inc. | Reduce -0.1% | 2.38% | +0.06 |
| PNW Pinnacle West Capital | Reduce -0.1% | 2.12% | +0.09 |
| MO Altria Group Inc. | Reduce -0.1% | 1.66% | +0.10 |
| T AT&T Inc. | Reduce -1.2% | 1.75% | +0.15 |
| QCOM Qualcomm Inc. | Reduce -0.6% | 1.77% | +0.29 |
| PM Philip Morris International | Reduce -0.2% | 2.80% | +0.31 |
Portfolio Buys Q1 2024 → Q2 2024
| SCHD Schwab US DVD Equity ETF | Add +15.6% | 45.40% | +5.49 |
| CME Cme Group Inc. | New | 2.26% | +2.26 |
| TD Toronto-Dominion Bank | New | 2.04% | +2.04 |
| BNS Bank of Nova Scotia | New | 1.93% | +1.93 |
| NVO Novo-Nordisk A/S-Spons ADR | New | 0.07% | +0.07 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +0.6% | 2.55% | +0.04 |
| VZ Verizon Communications Inc. | Add +0.3% | 3.31% | +0.02 |
| TJX TJX Companies Inc. | Add +0.3% | 0.15% | +0.02 |
| WEC WEC Energy Group Inc. | Add +0.8% | 2.27% | −0.04 |
| TROW T Rowe Price Group Inc. | Add +1.0% | 2.48% | −0.06 |
| UPS United Parcel Service Class B | Add +2.4% | 2.15% | −0.08 |
| BMY Bristol-Myers Squibb Co. | Add +1.4% | 1.87% | −0.49 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |