Keystone Financial Planning, Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 9, 2026), Keystone Financial Planning, Inc. reported 40 stock positions worth $374.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 55.4% of the portfolio, followed by Verizon Communications (VZ, 3.2%) and US Bancorp (USB, 3.1%). Compared with Q4 2025, it opened 1 new position, sold out of 5, added to 10 and reduced 7. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +12%) and the biggest sale an exit from Diageo PLC-Sponsored ADR (DEO).
- Most Recent 13F
- Q2 2026
- Location
- CLEVELAND, OH
- CIK
- 0001596906
- Portfolio Value
- $374.4M (Q1 2026)
- SEC Filing
- 0001596906-26-000003 ↗ filed Apr 9, 2026
Holdings Value
Holdings 40 stocks · $374.4M
| SCHD Schwab US DVD Equity ETF | 55.43% | 6,763,707 | $207.5M | Add +12.0% |
| VZ Verizon Communications Inc. | 3.20% | 238,997 | $12.0M | Add +0.5% |
| USB US Bancorp | 3.12% | 224,348 | $11.7M | Add +1.6% |
| MSFT Microsoft Corp. | 2.66% | 26,868 | $9.9M | No change |
| BTI British American Tob-SP ADR | 2.61% | 167,249 | $9.8M | No change |
| BMY Bristol-Myers Squibb Co. | 2.58% | 159,523 | $9.7M | No change |
| BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA B C | 2.58% | 139,101 | $9.6M | No change |
| CME Cme Group Inc. | 2.53% | 32,037 | $9.5M | Reduce -0.0% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 2.39% | 196,319 | $8.9M | Add +2.2% |
| UL Unilever PLC-Sponsored ADR | 2.33% | 152,882 | $8.7M | New |
| XOM Exxon Mobil Corp. | 2.21% | 48,696 | $8.3M | Add +0.1% |
| MO Altria Group Inc. | 1.89% | 107,203 | $7.1M | No change |
| PFE Pfizer Inc. | 1.85% | 246,382 | $6.9M | No change |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 1.65% | 68,518 | $6.2M | No change |
| PM Philip Morris International | 1.56% | 35,358 | $5.8M | Reduce -54.6% |
| CVX Chevron Corp. | 1.38% | 24,890 | $5.1M | Reduce -67.7% |
| UPS United Parcel Service Class B | 1.20% | 45,768 | $4.5M | No change |
| CSCO Cisco Systems Inc. | 1.01% | 48,976 | $3.8M | Reduce -0.7% |
| QCOM Qualcomm Inc. | 0.90% | 26,197 | $3.4M | No change |
| HDV iShares Core High Dividend E | 0.74% | 20,530 | $2.8M | Reduce -28.0% |
| KO The Coca-Cola Co. | 0.73% | 35,697 | $2.7M | No change |
| MCD McDonald's Corp. | 0.70% | 8,468 | $2.6M | No change |
| BEN Franklin Templeton Inc. | 0.67% | 105,886 | $2.5M | Add +2.3% |
| GPC Genuine Parts Co. | 0.59% | 20,764 | $2.2M | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.55% | 8,519 | $2.1M | No change |
| T AT&T Inc. | 0.51% | 66,109 | $1.9M | Add +4.1% |
| PNW Pinnacle West Capital | 0.38% | 13,957 | $1.4M | Add +6.3% |
| PG The Procter & Gamble Co. | 0.35% | 9,021 | $1.3M | No change |
| LMT Lockheed Martin Corp. | 0.31% | 1,923 | $1.2M | No change |
| SNY Sanofi-ADR | 0.28% | 22,016 | $1.1M | No change |
| CL Colgate-Palmolive Co. | 0.20% | 8,875 | $756K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.18% | 4,240 | $677K | Add +0.3% |
| HLN Haleon PLC-ADR | 0.14% | 52,505 | $526K | Reduce -3.4% |
| VNQ Vanguard Real Estate ETF | 0.12% | 4,942 | $438K | No change |
| PEG Public Service Enterprise GP | 0.11% | 5,262 | $426K | Reduce -2.7% |
| GSK GSK PLC-Spon ADR | 0.09% | 6,084 | $336K | Add +30.8% |
| CVS CVS Health Corp. | 0.09% | 4,521 | $325K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 5,881 | $287K | No change |
| AMGN Amgen Inc. | 0.06% | 612 | $215K | No change |
| ACN Accenture PLC Class A | 0.06% | 1,085 | $215K | No change |
Portfolio Sells Q4 2025 → Q1 2026
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −2.19 |
| PM Philip Morris International | Reduce -54.6% | 1.56% | −2.06 |
| CVX Chevron Corp. | Reduce -67.7% | 1.38% | −2.03 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −0.57 |
| HDV iShares Core High Dividend E | Reduce -28.0% | 0.74% | −0.26 |
| EMR Emerson Electric Co. | Sold out | 0.00% | −0.18 |
| VTRS Viatris Inc. | Sold out | 0.00% | −0.09 |
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −0.09 |
| CSCO Cisco Systems Inc. | Reduce -0.7% | 1.01% | −0.09 |
| HLN Haleon PLC-ADR | Reduce -3.4% | 0.14% | −0.02 |
| PEG Public Service Enterprise GP | Reduce -2.7% | 0.11% | −0.01 |
| CME Cme Group Inc. | Reduce -0.0% | 2.53% | −0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| SCHD Schwab US DVD Equity ETF | Add +12.0% | 55.43% | +7.40 |
| UL Unilever PLC-Sponsored ADR | New | 2.33% | +2.33 |
| XOM Exxon Mobil Corp. | Add +0.1% | 2.21% | +0.51 |
| VZ Verizon Communications Inc. | Add +0.5% | 3.20% | +0.40 |
| T AT&T Inc. | Add +4.1% | 0.51% | +0.05 |
| PNW Pinnacle West Capital | Add +6.3% | 0.38% | +0.04 |
| GSK GSK PLC-Spon ADR | Add +30.8% | 0.09% | +0.02 |
| TJX TJX Companies Inc. | Add +0.3% | 0.18% | −0.01 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +2.2% | 2.39% | −0.02 |
| BEN Franklin Templeton Inc. | Add +2.3% | 0.67% | −0.05 |
| USB US Bancorp | Add +1.6% | 3.12% | −0.30 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 39 | $387.9M | SCHD, USB, CVX, BNS, GSK |
| Q1 2026 | 40 | $374.4M | SCHD, VZ, USB, MSFT, BTI |
| Q4 2025 | 44 | $344.8M | SCHD, MSFT, PM, USB, CVX |
| Q3 2025 | 46 | $344.1M | SCHD, MSFT, CVX, USB, VZ |
| Q2 2025 | 45 | $330.8M | SCHD, MSFT, VZ, USB, GSK |
| Q1 2025 | 46 | $335.6M | SCHD, VZ, MSFT, BMY, USB |
| Q4 2024 | 46 | $322.4M | SCHD, MSFT, PM, VZ, BMY |
| Q3 2024 | 47 | $330.4M | SCHD, MSFT, VZ, PM, SPYD |
| Q2 2024 | 49 | $302.2M | SCHD, MSFT, VZ, PM, SPYD |
| Q1 2024 | 49 | $308.4M | SCHD, MSFT, HDV, VZ, PEG |