My Personal CFO, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 24, 2024), My Personal CFO, LLC reported 97 stock positions worth $173.5 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 12.4% of the portfolio, followed by Okta (OKTA, 7.2%) and Microsoft (MSFT, 6.7%). Compared with Q4 2023, it opened 8 new positions, sold out of 1, added to 42 and reduced 25. The biggest buy was Nvidia (NVDA, shares +221%) and the biggest sale an exit from iShares California Muni Bond (CMF).

Most Recent 13F
Q2 2026
Location
VANCOUVER, WA
CIK
0001916366
Portfolio Value
$173.5M (Q1 2024)
SEC Filing
0001754960-24-000177 ↗ filed Apr 24, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $173.5M $173.5M Q1 2024 Q2 2024: $187.3M Q2 2024 Q3 2024: $182.4M Q3 2024 Q4 2024: $195.0M Q4 2024 Q1 2025: $198.5M Q1 2025 Q2 2025: $220.0M Q2 2025 Q3 2025: $258.2M Q3 2025 Q4 2025: $239.7M Q4 2025 Q1 2026: $228.4M Q1 2026 Q2 2026: $256.2M Q2 2026

Holdings 97 stocks · $173.5M
VTI VG Morningstar TS MKT ETF-US 12.37% 82,559 $21.5M Add +4.5%
OKTA Okta Inc. 7.21% 119,638 $12.5M Reduce -0.4%
MSFT Microsoft Corp. 6.74% 27,805 $11.7M Add +0.9%
AVUS Avantis U.S. Equity ETF 5.18% 100,351 $9.0M Add +15.3%
STGW Stagwell Inc. 4.99% 1,390,847 $8.7M Add +4.3%
QQQ Invesco QQQ Trust Series 1 3.84% 15,004 $6.7M Add +0.3%
AAPL Apple Inc. 2.75% 27,823 $4.8M Add +1.2%
SPY SS SPDR S&P 500 ETF Trust-US 2.60% 8,610 $4.5M Add +0.4%
DFAU Dimensional US Core Equity M 2.45% 116,267 $4.2M Reduce -0.5%
SCZ iShares MSCI Eafe Small-Cap 2.32% 63,570 $4.0M Add +3.5%
BRK.B Berkshire Hathaway Inc. Class B 2.11% 8,719 $3.7M Reduce -1.6%
BFEB Innovator U.S. Equity Buffer 1.70% 75,125 $3.0M Add +9.7%
BDEC Innovator U.S. Equity Buffer 1.63% 69,680 $2.8M No change
DVY iShares Select Dividend ETF 1.53% 21,616 $2.7M Add +0.1%
VNQ Vanguard Real Estate ETF 1.50% 30,100 $2.6M Add +3.7%
ESGV Vanguard ESG US Stock ETF 1.49% 27,726 $2.6M Add +0.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.44% 10,021 $2.5M Add +12.8%
BAPR Innovator U.S. Equity Buffer 1.37% 59,400 $2.4M No change
BMAR Innovator U.S. Equity Buffer 1.26% 52,310 $2.2M Add +48.6%
VDE Vanguard Energy ETF 1.23% 16,196 $2.1M Add +3.2%
VYM Vanguard High DVD Yield ETF 1.20% 17,165 $2.1M No change
AMJ JPMorgan Alerian MLP Index 1.19% 72,591 $2.1M Reduce -8.4%
BJAN Innovator U.S. Equity Buffer 1.19% 47,390 $2.1M Add +26.9%
NVDA Nvidia Corp. 1.17% 2,254 $2.0M Add +220.6%
IJAN Innovator International Deve 1.08% 60,150 $1.9M No change
BNOV Innovator U.S. Equity Buffer 1.07% 50,950 $1.9M Reduce -0.5%
SPYM Ste STR SPDR PT S&P 500 ETF 1.06% 30,000 $1.8M No change
AMZN Amazon.com Inc. 1.04% 10,051 $1.8M Add +100.3%
NJAN Innovator Growth 100 Power B 0.98% 39,000 $1.7M No change
IVV iShares Core S&P 500 ETF 0.94% 3,098 $1.6M Reduce -1.1%
NKE Nike Inc. Class B 0.89% 16,392 $1.5M Add +35.8%
IYH iShares U.S. Healthcare ETF 0.88% 24,750 $1.5M No change
IQLT iShares MSCI International Q 0.87% 37,939 $1.5M Reduce -1.3%
BJUL Innovator U.S. Equity Buffer 0.86% 37,020 $1.5M Reduce -0.8%
AMAT Applied Materials Inc. 0.85% 7,141 $1.5M Add +0.0%
ITOT iShares Core S&P Total U.S. 0.80% 11,967 $1.4M No change
META Meta Platforms Inc. Class A 0.74% 2,644 $1.3M Reduce -3.1%
DFAI Dimensional International Co. 0.73% 41,699 $1.3M Add +0.1%
AMD Advanced Micro Devices 0.72% 6,920 $1.2M Add +3.1%
BND Vanguard Total Bond Market 0.69% 16,470 $1.2M Add +1.1%
VOO Vanguard S&P 500 ETF 0.61% 2,197 $1.1M New
UNH Unitedhealth Group Inc. 0.54% 1,901 $940K Reduce -3.3%
IBB iShares Biotechnology ETF 0.53% 6,640 $911K Reduce -0.2%
BJUN Innovator U.S. Equity Buffer 0.47% 21,900 $823K No change
EJAN Innovator Emerging Markets P 0.47% 28,190 $816K Reduce -16.8%
HD Home Depot Inc. 0.47% 2,119 $813K Add +0.5%
SCHD Schwab US DVD Equity ETF 0.43% 9,194 $741K Add +2.4%
BOCT Innovator U.S. Equity Buffer 0.43% 18,300 $741K No change
BSV Vanguard Short-Term Bond ETF 0.42% 9,533 $731K Reduce -29.7%
BSEP Innovator U.S. Equity Buffer 0.41% 18,230 $716K No change
JNJ Johnson & Johnson 0.41% 4,512 $714K Reduce -0.8%
PJAN Innovator U.S. Equity Power 0.40% 17,894 $700K Reduce -3.1%
VPU Vanguard Utilities ETF 0.38% 4,666 $665K Add +15.9%
VWO Vanguard Ftse Emerging Marke 0.37% 15,268 $638K Reduce -20.7%
VEA Vanguard Ftse Developed ETF 0.36% 12,416 $623K Add +0.2%
JPM JPMorgan Chase & Co. 0.35% 3,018 $605K Add +0.6%
IWR iShares Russell Mid-Cap ETF 0.35% 7,187 $604K Add +0.0%
INTC Intel Corp. 0.34% 13,553 $598K Add +18.2%
VB Vanguard Most SM-Cap ETF-Usd 0.34% 2,613 $597K Add +0.1%
SCHF Schwab Intl Equity ETF 0.32% 14,238 $556K Add +5.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.30% 4,271 $523K Add +2.6%
A Agilent Technologies Inc. 0.30% 3,527 $513K Reduce -0.1%
GOOG Alphabet Inc. Class C 0.29% 3,330 $507K Add +9.9%
XLV SS Health Care Select Sector 0.29% 3,351 $495K Reduce -1.1%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.28% 3,171 $494K Reduce -2.2%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.26% 2,312 $444K Add +0.3%
IJH iShares Core S&P Midcap ETF 0.25% 7,180 $436K No change
KAPR Innovator U.S. Small Cap Pow 0.25% 13,731 $428K No change
DFLV Dim US Large Cap Value ETF 0.25% 14,235 $427K Reduce -7.4%
SCHB Schwab US Broad Market ETF 0.22% 6,388 $390K No change
SDY SS SPDR S&P Dividend ETF 0.21% 2,800 $367K No change
IEMG iShares Core MSCI Emerging 0.20% 6,846 $353K No change
POCT Innovator U.S. Equity Power 0.20% 9,403 $353K Reduce -4.8%
XOM Exxon Mobil Corp. 0.19% 2,892 $336K Reduce -1.7%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.19% 1,385 $332K Add +0.1%
VXUS Vanguard Total Intl Stock 0.18% 5,290 $319K Add +0.2%
XLK SS Technology Select Sector 0.18% 1,505 $313K No change
PJUL Innovator U.S. Equity Power 0.18% 8,227 $312K Reduce -6.7%
AVUV Avantis US Small Cap Value 0.18% 3,265 $306K New
PAPR Innovator U.S. Equity Power 0.17% 8,931 $300K Reduce -7.0%
AVLV Avantis US Large Cap Value 0.17% 4,630 $298K New
DFAS Dimensional US Small Cap ETF 0.17% 4,709 $294K Reduce -5.4%
TSLA Tesla Inc. 0.17% 1,643 $289K Add +24.4%
VIG Vanguard Dividend Apprec ETF 0.16% 1,543 $282K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.16% 7,097 $269K Add +0.7%
XLP SS Consumer Staples Sel Sect 0.15% 3,425 $262K Add +0.5%
EFG iShares MSCI Eafe Growth ETF 0.15% 2,476 $257K No change
CRM Salesforce Inc. 0.15% 849 $256K Add +4.3%
NFLX Netflix Inc. 0.14% 402 $244K New
IWN iShares Russell 2000 Value E 0.14% 1,531 $243K No change
IEI iShares 3-7 Year Treasury Bo 0.14% 2,096 $243K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.14% 692 $238K Add +0.1%
GOOGL Alphabet Inc. Class A 0.13% 1,525 $230K New
SPMD SS SPDR P S&P 400 Midcap ETF 0.13% 4,101 $219K New
VOOG Vanguard S&P 500 Growth ETF 0.12% 667 $203K New
VGT Vanguard Info Tech ETF 0.12% 385 $202K New
MNTX Manitex International Inc. 0.04% 10,000 $63K No change

Portfolio Sells Q4 2023 → Q1 2024
CMF iShares California Muni Bond Sold out 0.00% −0.38
BSV Vanguard Short-Term Bond ETF Reduce -29.7% 0.42% −0.26
EJAN Innovator Emerging Markets P Reduce -16.8% 0.47% −0.16
VWO Vanguard Ftse Emerging Marke Reduce -20.7% 0.37% −0.15
UNH Unitedhealth Group Inc. Reduce -3.3% 0.54% −0.13
AMJ JPMorgan Alerian MLP Index Reduce -8.4% 1.19% −0.12
BNOV Innovator U.S. Equity Buffer Reduce -0.5% 1.07% −0.09
DFAU Dimensional US Core Equity M Reduce -0.5% 2.45% −0.08
IQLT iShares MSCI International Q Reduce -1.3% 0.87% −0.07
IBB iShares Biotechnology ETF Reduce -0.2% 0.53% −0.06
BJUL Innovator U.S. Equity Buffer Reduce -0.8% 0.86% −0.05
JNJ Johnson & Johnson Reduce -0.8% 0.41% −0.05
PJAN Innovator U.S. Equity Power Reduce -3.1% 0.40% −0.04
IVV iShares Core S&P 500 ETF Reduce -1.1% 0.94% −0.04
PAPR Innovator U.S. Equity Power Reduce -7.0% 0.17% −0.03
POCT Innovator U.S. Equity Power Reduce -4.8% 0.20% −0.03
PJUL Innovator U.S. Equity Power Reduce -6.7% 0.18% −0.03
DFLV Dim US Large Cap Value ETF Reduce -7.4% 0.25% −0.02
DFAS Dimensional US Small Cap ETF Reduce -5.4% 0.17% −0.02
A Agilent Technologies Inc. Reduce -0.1% 0.30% −0.02
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -2.2% 0.28% −0.02
XLV SS Health Care Select Sector Reduce -1.1% 0.29% −0.02
XOM Exxon Mobil Corp. Reduce -1.7% 0.19% +0.00
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.6% 2.11% +0.06
META Meta Platforms Inc. Class A Reduce -3.1% 0.74% +0.11
OKTA Okta Inc. Reduce -0.4% 7.21% +0.14

Portfolio Buys Q4 2023 → Q1 2024
NVDA Nvidia Corp. Add +220.6% 1.17% +0.95
VOO Vanguard S&P 500 ETF New 0.61% +0.61
AVUS Avantis U.S. Equity ETF Add +15.3% 5.18% +0.55
AMZN Amazon.com Inc. Add +100.3% 1.04% +0.55
BMAR Innovator U.S. Equity Buffer Add +48.6% 1.26% +0.35
BJAN Innovator U.S. Equity Buffer Add +26.9% 1.19% +0.20
AVUV Avantis US Small Cap Value New 0.18% +0.18
AVLV Avantis US Large Cap Value New 0.17% +0.17
VTI VG Morningstar TS MKT ETF-US Add +4.5% 12.37% +0.16
NFLX Netflix Inc. New 0.14% +0.14
GOOGL Alphabet Inc. Class A New 0.13% +0.13
SPMD SS SPDR P S&P 400 Midcap ETF New 0.13% +0.13
VOOG Vanguard S&P 500 Growth ETF New 0.12% +0.12
VGT Vanguard Info Tech ETF New 0.12% +0.12
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +12.8% 1.44% +0.10
AMAT Applied Materials Inc. Add +0.0% 0.85% +0.10
AMD Advanced Micro Devices Add +3.1% 0.72% +0.08
BFEB Innovator U.S. Equity Buffer Add +9.7% 1.70% +0.07
DIS The Walt Disney Co. Add +2.6% 0.30% +0.06
NKE Nike Inc. Class B Add +35.8% 0.89% +0.03
VDE Vanguard Energy ETF Add +3.2% 1.23% +0.03
VPU Vanguard Utilities ETF Add +15.9% 0.38% +0.02
JPM JPMorgan Chase & Co. Add +0.6% 0.35% +0.02
GOOG Alphabet Inc. Class C Add +9.9% 0.29% +0.01
CRM Salesforce Inc. Add +4.3% 0.15% +0.01
BAC Bank of America Corp. Add +0.7% 0.16% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Add +0.1% 0.14% −0.00
MSFT Microsoft Corp. Add +0.9% 6.74% −0.00
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +0.1% 0.19% −0.01
SCHF Schwab Intl Equity ETF Add +5.0% 0.32% −0.01
HD Home Depot Inc. Add +0.5% 0.47% −0.01
XLP SS Consumer Staples Sel Sect Add +0.5% 0.15% −0.01
VBR Vngrd Mrngst SL-CP Val ETF-U Add +0.3% 0.26% −0.01
IWR iShares Russell Mid-Cap ETF Add +0.0% 0.35% −0.02
VXUS Vanguard Total Intl Stock Add +0.2% 0.18% −0.02
SCHD Schwab US DVD Equity ETF Add +2.4% 0.43% −0.02
VB Vanguard Most SM-Cap ETF-Usd Add +0.1% 0.34% −0.02
VEA Vanguard Ftse Developed ETF Add +0.2% 0.36% −0.03
INTC Intel Corp. Add +18.2% 0.34% −0.03
ESGV Vanguard ESG US Stock ETF Add +0.0% 1.49% −0.05
TSLA Tesla Inc. Add +24.4% 0.17% −0.05
DFAI Dimensional International Co. Add +0.1% 0.73% −0.05
SPY SS SPDR S&P 500 ETF Trust-US Add +0.4% 2.60% −0.06
BND Vanguard Total Bond Market Add +1.1% 0.69% −0.09
DVY iShares Select Dividend ETF Add +0.1% 1.53% −0.11
QQQ Invesco QQQ Trust Series 1 Add +0.3% 3.84% −0.15
SCZ iShares MSCI Eafe Small-Cap Add +3.5% 2.32% −0.16
VNQ Vanguard Real Estate ETF Add +3.7% 1.50% −0.17
AAPL Apple Inc. Add +1.2% 2.75% −0.70
STGW Stagwell Inc. Add +4.3% 4.99% −0.77

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 91$256.2MVTI, MSFT, DFAI, AVUS, AAPL
Q1 2026 88$228.4MVTI, MSFT, AVUS, DFAI, AAPL
Q4 2025 93$239.7MVTI, MSFT, AVUS, AAPL, DFAI
Q3 2025 94$258.2MVTI, VCIT, IVV, VCSH, DFAC
Q2 2025 92$220.0MVTI, MSFT, AVUS, AAPL, OKTA
Q1 2025 87$198.5MVTI, MSFT, AVUS, AAPL, OKTA
Q4 2024 88$195.0MVTI, MSFT, AVUS, OKTA, QQQ
Q3 2024 88$182.4MVTI, MSFT, AVUS, OKTA, QQQ
Q2 2024 101$187.3MVTI, MSFT, OKTA, AVUS, STGW
Q1 2024 97$173.5MVTI, OKTA, MSFT, AVUS, STGW