My Personal CFO, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 24, 2025), My Personal CFO, LLC reported 87 stock positions worth $198.5 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 15.2% of the portfolio, followed by Microsoft (MSFT, 8.5%) and Avantis U.S. Equity ETF (AVUS, 6.5%). Compared with Q4 2024, it opened 3 new positions, sold out of 4, added to 34 and reduced 32. The biggest buy was Apple (AAPL, shares +123%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −3%).

Most Recent 13F
Q2 2026
Location
VANCOUVER, WA
CIK
0001916366
Portfolio Value
$198.5M (Q1 2025)
SEC Filing
0001754960-25-000247 ↗ filed Apr 24, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $173.5M Q1 2024 Q2 2024: $187.3M Q2 2024 Q3 2024: $182.4M Q3 2024 Q4 2024: $195.0M Q4 2024 Q1 2025: $198.5M $198.5M Q1 2025 Q2 2025: $220.0M Q2 2025 Q3 2025: $258.2M Q3 2025 Q4 2025: $239.7M Q4 2025 Q1 2026: $228.4M Q1 2026 Q2 2026: $256.2M Q2 2026

Holdings 87 stocks · $198.5M
VTI VG Morningstar TS MKT ETF-US 15.17% 109,539 $30.1M Add +3.0%
MSFT Microsoft Corp. 8.45% 44,710 $16.8M Add +4.0%
AVUS Avantis U.S. Equity ETF 6.46% 138,761 $12.8M Add +2.1%
AAPL Apple Inc. 6.21% 55,515 $12.3M Add +123.5%
OKTA Okta Inc. 5.63% 106,162 $11.2M Reduce -11.2%
QQQ Invesco QQQ Trust Series 1 3.54% 14,984 $7.0M Reduce -2.5%
SPY SS SPDR S&P 500 ETF Trust-US 2.93% 10,391 $5.8M Add +4.9%
DFAU Dimensional US Core Equity M 2.60% 134,207 $5.2M Reduce -1.8%
BRK.B Berkshire Hathaway Inc. Class B 2.39% 8,908 $4.7M Add +2.7%
VOO Vanguard S&P 500 ETF 2.35% 9,065 $4.7M Add +37.0%
SCZ iShares MSCI Eafe Small-Cap 2.09% 65,379 $4.2M Reduce -9.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.84% 14,088 $3.6M Add +0.2%
BAPR Innovator U.S. Equity Buffer 1.73% 80,870 $3.4M Reduce -2.1%
STGW Stagwell Inc. 1.69% 555,029 $3.4M No change
BFEB Innovator U.S. Equity Buffer 1.60% 76,625 $3.2M Add +3.4%
BDEC Innovator U.S. Equity Buffer 1.57% 74,331 $3.1M Reduce -0.0%
DVY iShares Select Dividend ETF 1.48% 21,828 $2.9M Add +0.2%
VNQ Vanguard Real Estate ETF 1.41% 30,826 $2.8M Add +0.3%
ESGV Vanguard ESG US Stock ETF 1.36% 27,555 $2.7M Add +0.0%
VDE Vanguard Energy ETF 1.34% 20,520 $2.7M Add +0.2%
BMAR Innovator U.S. Equity Buffer 1.27% 55,510 $2.5M Add +11.4%
BJUL Innovator U.S. Equity Buffer 1.26% 58,020 $2.5M No change
BNOV Innovator U.S. Equity Buffer 1.24% 64,510 $2.5M Reduce -3.4%
VYM Vanguard High DVD Yield ETF 1.12% 17,216 $2.2M Add +0.3%
IQLT iShares MSCI International Q 1.10% 55,200 $2.2M No change
BJAN Innovator U.S. Equity Buffer 1.09% 46,495 $2.2M Reduce -0.0%
DFAI Dimensional International Co. 1.06% 67,259 $2.1M Add +22.4%
SPYM Ste STR SPDR PT S&P 500 ETF 1.03% 30,999 $2.0M Add +0.6%
IJAN Innovator International Deve 0.94% 58,630 $1.9M Reduce -2.1%
IVV iShares Core S&P 500 ETF 0.93% 3,277 $1.8M Add +0.2%
NVDA Nvidia Corp. 0.91% 16,715 $1.8M Reduce -5.1%
NJAN Innovator Growth 100 Power B 0.91% 39,000 $1.8M No change
IYH iShares U.S. Healthcare ETF 0.76% 24,750 $1.5M No change
ITOT iShares Core S&P Total U.S. 0.76% 12,287 $1.5M Add +2.7%
SCHD Schwab US DVD Equity ETF 0.66% 46,557 $1.3M Add +8.6%
META Meta Platforms Inc. Class A 0.60% 2,071 $1.2M Reduce -23.1%
BOCT Innovator U.S. Equity Buffer 0.55% 25,935 $1.1M No change
AMAT Applied Materials Inc. 0.51% 7,031 $1.0M Reduce -0.4%
UNH Unitedhealth Group Inc. 0.48% 1,801 $943K Reduce -1.1%
BSEP Innovator U.S. Equity Buffer 0.47% 22,180 $927K No change
BJUN Innovator U.S. Equity Buffer 0.42% 20,400 $826K No change
EJAN Innovator Emerging Markets P 0.41% 26,990 $816K Reduce -3.9%
VWO Vanguard Ftse Emerging Marke 0.40% 17,496 $792K Reduce -3.0%
VEA Vanguard Ftse Developed ETF 0.38% 14,958 $760K Add +3.3%
HD Home Depot Inc. 0.37% 1,978 $725K Reduce -0.7%
XLK SS Technology Select Sector 0.36% 3,467 $716K Add +139.8%
JPM JPMorgan Chase & Co. 0.36% 2,910 $714K Reduce -1.6%
JNJ Johnson & Johnson 0.35% 4,178 $693K Reduce -0.7%
AMD Advanced Micro Devices 0.34% 6,619 $680K Reduce -1.7%
W Wayfair Inc. Class A 0.34% 21,006 $673K No change
BND Vanguard Total Bond Market 0.33% 9,039 $664K Reduce -0.5%
IBB iShares Biotechnology ETF 0.33% 5,140 $657K No change
VB Vanguard Most SM-Cap ETF-Usd 0.33% 2,935 $651K Add +9.2%
AMZN Amazon.com Inc. 0.32% 3,351 $638K Add +1.4%
SCHF Schwab Intl Equity ETF 0.29% 29,316 $580K No change
SCHB Schwab US Broad Market ETF 0.27% 25,203 $543K Add +0.1%
IWR iShares Russell Mid-Cap ETF 0.24% 5,715 $486K Add +0.1%
XLV SS Health Care Select Sector 0.24% 3,319 $485K Reduce -1.5%
PJAN Innovator U.S. Equity Power 0.21% 10,205 $423K Reduce -0.4%
IJH iShares Core S&P Midcap ETF 0.21% 7,140 $417K No change
VGT Vanguard Info Tech ETF 0.21% 760 $412K Reduce -2.1%
A Agilent Technologies Inc. 0.21% 3,500 $409K Reduce -0.1%
KAPR Innovator U.S. Small Cap Pow 0.20% 12,731 $393K Reduce -7.3%
SDY SS SPDR S&P Dividend ETF 0.19% 2,800 $380K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.19% 3,752 $370K Reduce -0.5%
TFLR T Rowe Price Floating RT ETF 0.18% 7,018 $358K New
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.18% 1,391 $357K Add +0.1%
GOOG Alphabet Inc. Class C 0.18% 2,278 $356K Reduce -0.4%
BSV Vanguard Short-Term Bond ETF 0.18% 4,487 $351K Reduce -8.4%
VONG Vanguard Russell 1000 Growth 0.17% 3,657 $339K Add +0.1%
VIG Vanguard Dividend Apprec ETF 0.16% 1,621 $315K No change
VGSH Vanguard Short-Term Treasury 0.15% 5,236 $307K No change
IEMG iShares Core MSCI Emerging 0.15% 5,668 $306K No change
XOM Exxon Mobil Corp. 0.15% 2,484 $295K Reduce -3.6%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.15% 1,579 $294K Add +2.9%
XLP SS Consumer Staples Sel Sect 0.14% 3,488 $285K Add +0.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.14% 6,814 $284K Reduce -1.9%
XLE SS Energy Select Sector 0.13% 2,684 $251K Add +0.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.13% 675 $250K Add +0.1%
IEI iShares 3-7 Year Treasury Bo 0.12% 2,096 $248K No change
EFG iShares MSCI Eafe Growth ETF 0.12% 2,447 $245K No change
VOOG Vanguard S&P 500 Growth ETF 0.11% 671 $225K Add +0.1%
CRM Salesforce Inc. 0.11% 827 $222K Reduce -0.7%
SPMD SS SPDR P S&P 400 Midcap ETF 0.11% 4,228 $216K Add +3.1%
FLRN SS SPDR BB Ig Float RT ETF 0.11% 7,000 $216K New
GOOGL Alphabet Inc. Class A 0.11% 1,349 $209K Reduce -5.1%
ORC Orchid Island Capital Inc. 0.04% 10,000 $75K New

Portfolio Sells Q4 2024 → Q1 2025
QQQ Invesco QQQ Trust Series 1 Reduce -2.5% 3.54% −0.49
NKE Nike Inc. Class B Sold out 0.00% −0.44
NVDA Nvidia Corp. Reduce -5.1% 0.91% −0.30
DFAU Dimensional US Core Equity M Reduce -1.8% 2.60% −0.24
META Meta Platforms Inc. Class A Reduce -23.1% 0.60% −0.21
SCZ iShares MSCI Eafe Small-Cap Reduce -9.9% 2.09% −0.17
BAPR Innovator U.S. Equity Buffer Reduce -2.1% 1.73% −0.15
AVGO Broadcom Inc. Sold out 0.00% −0.13
VPU Vanguard Utilities ETF Sold out 0.00% −0.11
BNOV Innovator U.S. Equity Buffer Reduce -3.4% 1.24% −0.10
BDEC Innovator U.S. Equity Buffer Reduce -0.0% 1.57% −0.08
AMAT Applied Materials Inc. Reduce -0.4% 0.51% −0.07
AMD Advanced Micro Devices Reduce -1.7% 0.34% −0.07
BJAN Innovator U.S. Equity Buffer Reduce -0.0% 1.09% −0.05
GOOG Alphabet Inc. Class C Reduce -0.4% 0.18% −0.04
VGT Vanguard Info Tech ETF Reduce -2.1% 0.21% −0.04
A Agilent Technologies Inc. Reduce -0.1% 0.21% −0.04
GOOGL Alphabet Inc. Class A Reduce -5.1% 0.11% −0.03
KAPR Innovator U.S. Small Cap Pow Reduce -7.3% 0.20% −0.03
HD Home Depot Inc. Reduce -0.7% 0.37% −0.03
CRM Salesforce Inc. Reduce -0.7% 0.11% −0.03
MNTX Manitex International Inc. Sold out 0.00% −0.03
DIS The Walt Disney Co. Reduce -0.5% 0.19% −0.03
BSV Vanguard Short-Term Bond ETF Reduce -8.4% 0.18% −0.02
BAC Bank of America Corp. Reduce -1.9% 0.14% −0.01
EJAN Innovator Emerging Markets P Reduce -3.9% 0.41% −0.01
PJAN Innovator U.S. Equity Power Reduce -0.4% 0.21% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -3.0% 0.40% −0.01
JPM JPMorgan Chase & Co. Reduce -1.6% 0.36% −0.00
BND Vanguard Total Bond Market Reduce -0.5% 0.33% −0.00
UNH Unitedhealth Group Inc. Reduce -1.1% 0.48% +0.00
XLV SS Health Care Select Sector Reduce -1.5% 0.24% +0.01
XOM Exxon Mobil Corp. Reduce -3.6% 0.15% +0.01
IJAN Innovator International Deve Reduce -2.1% 0.94% +0.02
JNJ Johnson & Johnson Reduce -0.7% 0.35% +0.04
OKTA Okta Inc. Reduce -11.2% 5.63% +0.80

Portfolio Buys Q4 2024 → Q1 2025
AAPL Apple Inc. Add +123.5% 6.21% +3.02
VOO Vanguard S&P 500 ETF Add +37.0% 2.35% +0.52
BRK.B Berkshire Hathaway Inc. Class B Add +2.7% 2.39% +0.37
DFAI Dimensional International Co. Add +22.4% 1.06% +0.24
XLK SS Technology Select Sector Add +139.8% 0.36% +0.19
TFLR T Rowe Price Floating RT ETF New 0.18% +0.18
FLRN SS SPDR BB Ig Float RT ETF New 0.11% +0.11
BMAR Innovator U.S. Equity Buffer Add +11.4% 1.27% +0.10
VDE Vanguard Energy ETF Add +0.2% 1.34% +0.07
SCHD Schwab US DVD Equity ETF Add +8.6% 0.66% +0.05
ORC Orchid Island Capital Inc. New 0.04% +0.04
VEA Vanguard Ftse Developed ETF Add +3.3% 0.38% +0.03
DVY iShares Select Dividend ETF Add +0.2% 1.48% +0.01
XLE SS Energy Select Sector Add +0.4% 0.13% +0.01
XLP SS Consumer Staples Sel Sect Add +0.4% 0.14% +0.00
VNQ Vanguard Real Estate ETF Add +0.3% 1.41% +0.00
VB Vanguard Most SM-Cap ETF-Usd Add +9.2% 0.33% −0.00
VYM Vanguard High DVD Yield ETF Add +0.3% 1.12% −0.00
SPMD SS SPDR P S&P 400 Midcap ETF Add +3.1% 0.11% −0.01
VBR Vngrd Mrngst SL-CP Val ETF-U Add +2.9% 0.15% −0.01
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +0.1% 0.18% −0.01
VOOG Vanguard S&P 500 Growth ETF Add +0.1% 0.11% −0.01
IWR iShares Russell Mid-Cap ETF Add +0.1% 0.24% −0.01
VUG Vanguard Mrngstar GR ETF-Sui Add +0.1% 0.13% −0.02
SCHB Schwab US Broad Market ETF Add +0.1% 0.27% −0.02
VONG Vanguard Russell 1000 Growth Add +0.1% 0.17% −0.02
BFEB Innovator U.S. Equity Buffer Add +3.4% 1.60% −0.03
ITOT iShares Core S&P Total U.S. Add +2.7% 0.76% −0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +4.9% 2.93% −0.05
AMZN Amazon.com Inc. Add +1.4% 0.32% −0.05
IVV iShares Core S&P 500 ETF Add +0.2% 0.93% −0.06
SPYM Ste STR SPDR PT S&P 500 ETF Add +0.6% 1.03% −0.06
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +0.2% 1.84% −0.07
ESGV Vanguard ESG US Stock ETF Add +0.0% 1.36% −0.12
AVUS Avantis U.S. Equity ETF Add +2.1% 6.46% −0.30
VTI VG Morningstar TS MKT ETF-US Add +3.0% 15.17% −0.64
MSFT Microsoft Corp. Add +4.0% 8.45% −0.84

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 91$256.2MVTI, MSFT, DFAI, AVUS, AAPL
Q1 2026 88$228.4MVTI, MSFT, AVUS, DFAI, AAPL
Q4 2025 93$239.7MVTI, MSFT, AVUS, AAPL, DFAI
Q3 2025 94$258.2MVTI, VCIT, IVV, VCSH, DFAC
Q2 2025 92$220.0MVTI, MSFT, AVUS, AAPL, OKTA
Q1 2025 87$198.5MVTI, MSFT, AVUS, AAPL, OKTA
Q4 2024 88$195.0MVTI, MSFT, AVUS, OKTA, QQQ
Q3 2024 88$182.4MVTI, MSFT, AVUS, OKTA, QQQ
Q2 2024 101$187.3MVTI, MSFT, OKTA, AVUS, STGW
Q1 2024 97$173.5MVTI, OKTA, MSFT, AVUS, STGW