My Personal CFO, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 15, 2026), My Personal CFO, LLC reported 93 stock positions worth $239.7 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 15.3% of the portfolio, followed by Microsoft (MSFT, 9.3%) and Avantis U.S. Equity ETF (AVUS, 5.8%). Compared with Q3 2025, it opened 66 new positions, sold out of 67, added to 18 and reduced 9. The biggest buy was Microsoft (MSFT, shares +3530%) and the biggest sale an exit from Vanguard Int-Term Corporate (VCIT).

Most Recent 13F
Q2 2026
Location
VANCOUVER, WA
CIK
0001916366
Portfolio Value
$239.7M (Q4 2025)
SEC Filing
0001754960-26-000077 ↗ filed Jan 15, 2026

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $173.5M Q1 2024 Q2 2024: $187.3M Q2 2024 Q3 2024: $182.4M Q3 2024 Q4 2024: $195.0M Q4 2024 Q1 2025: $198.5M Q1 2025 Q2 2025: $220.0M Q2 2025 Q3 2025: $258.2M Q3 2025 Q4 2025: $239.7M $239.7M Q4 2025 Q1 2026: $228.4M Q1 2026 Q2 2026: $256.2M Q2 2026

Holdings 93 stocks · $239.7M

VTI VG Morningstar TS MKT ETF-US 15.35% 109,733 $36.8M Add +40.9%
MSFT Microsoft Corp. 9.35% 46,320 $22.4M Add +3530.1%
AVUS Avantis U.S. Equity ETF 5.78% 123,990 $13.9M New
AAPL Apple Inc. 5.13% 45,200 $12.3M Add +720.3%
DFAI Dimensional International Co. 3.78% 237,462 $9.0M Add +1253.3%
QQQ Invesco QQQ Trust Series 1 3.77% 14,694 $9.0M New
OKTA Okta Inc. 3.38% 93,805 $8.1M New
TFLR T Rowe Price Floating RT ETF 3.22% 149,999 $7.7M New
DFAU Dimensional US Core Equity M 3.15% 161,512 $7.6M New
SPY SS SPDR S&P 500 ETF Trust-US 2.75% 9,682 $6.6M Add +732.5%
SCZ iShares MSCI Eafe Small-Cap 2.26% 69,864 $5.4M Add +76.0%
VOO Vanguard S&P 500 ETF 2.25% 8,618 $5.4M New
BAPR Innovator U.S. Equity Buffer 1.60% 79,828 $3.8M New
DVY iShares Select Dividend ETF 1.58% 26,862 $3.8M New
BDEC Innovator U.S. Equity Buffer 1.54% 74,376 $3.7M New
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.40% 11,578 $3.4M Add +962.2%
BFEB Innovator U.S. Equity Buffer 1.39% 68,315 $3.3M New
VNQ Vanguard Real Estate ETF 1.24% 33,579 $3.0M Reduce -53.3%
BNOV Innovator U.S. Equity Buffer 1.22% 65,510 $2.9M New
BRK.B Berkshire Hathaway Inc. Class B 1.21% 5,770 $2.9M New
STGW Stagwell Inc. 1.21% 590,882 $2.9M New
NVDA Nvidia Corp. 1.18% 15,135 $2.8M Add +314.3%
BJUL Innovator U.S. Equity Buffer 1.14% 53,755 $2.7M New
VDE Vanguard Energy ETF 1.13% 21,438 $2.7M New
IQLT iShares MSCI International Q 1.11% 58,472 $2.7M New
BMAR Innovator U.S. Equity Buffer 1.07% 48,290 $2.6M New
VYM Vanguard High DVD Yield ETF 1.03% 17,165 $2.5M New
SPYM Ste STR SPDR PT S&P 500 ETF 1.01% 30,061 $2.4M New
BJAN Innovator U.S. Equity Buffer 0.96% 41,858 $2.3M New
NJAN Innovator Growth 100 Power B 0.89% 39,000 $2.1M New
IVV iShares Core S&P 500 ETF 0.88% 3,093 $2.1M Reduce -84.8%
IJAN Innovator International Deve 0.85% 56,630 $2.0M New
AMJB Alerian MLP ETN2044 filed as JPMORGAN CHASE FINL CO LLC 0.78% 62,124 $1.9M New
ITOT iShares Core S&P Total U.S. 0.76% 12,287 $1.8M New
SCHD Schwab US DVD Equity ETF 0.69% 60,581 $1.7M New
IYH iShares U.S. Healthcare ETF 0.67% 24,750 $1.6M New
AMAT Applied Materials Inc. 0.63% 5,841 $1.5M New
VWO Vanguard Ftse Emerging Marke 0.55% 24,604 $1.3M Reduce -55.4%
AMD Advanced Micro Devices 0.55% 6,126 $1.3M New
BOCT Innovator U.S. Equity Buffer 0.53% 25,935 $1.3M New
BSEP Innovator U.S. Equity Buffer 0.49% 23,610 $1.2M New
ESGV Vanguard ESG US Stock ETF 0.47% 9,298 $1.1M New
BJUN Innovator U.S. Equity Buffer 0.40% 20,580 $962K New
VEA Vanguard Ftse Developed ETF 0.39% 15,045 $940K Reduce -87.6%
JPM JPMorgan Chase & Co. 0.38% 2,860 $922K Add +60.9%
META Meta Platforms Inc. Class A 0.38% 1,395 $921K Add +299.7%
EJAN Innovator Emerging Markets P 0.38% 26,990 $912K New
JNJ Johnson & Johnson 0.36% 4,221 $874K Add +41.5%
BSV Vanguard Short-Term Bond ETF 0.36% 10,951 $863K Reduce -88.9%
VB Vanguard Most SM-Cap ETF-Usd 0.31% 2,912 $751K Add +133.9%
BND Vanguard Total Bond Market 0.31% 9,924 $735K Add +188.9%
SCHF Schwab Intl Equity ETF 0.29% 29,391 $707K New
IBB iShares Biotechnology ETF 0.29% 4,140 $699K New
XLK SS Technology Select Sector 0.29% 4,794 $690K New
VGSH Vanguard Short-Term Treasury 0.29% 11,665 $685K New
SCHB Schwab US Broad Market ETF 0.28% 25,257 $662K Reduce -16.2%
BMAY Innovator U.S. Equity Buffer 0.24% 13,000 $583K New
UNH Unitedhealth Group Inc. 0.24% 1,754 $579K Reduce -4.2%
VGT Vanguard Info Tech ETF 0.24% 748 $563K Add +34.3%
IWR iShares Russell Mid-Cap ETF 0.23% 5,725 $551K New
PJAN Innovator U.S. Equity Power 0.20% 10,205 $480K New
A Agilent Technologies Inc. 0.20% 3,511 $478K New
IJH iShares Core S&P Midcap ETF 0.20% 7,155 $472K New
AMZN Amazon.com Inc. 0.19% 1,975 $456K Add +26.9%
KAPR Innovator U.S. Small Cap Pow 0.19% 12,731 $447K New
VONG Vanguard Russell 1000 Growth 0.19% 3,663 $446K New
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.18% 1,391 $438K New
GOOGL Alphabet Inc. Class A 0.17% 1,301 $407K Add +32.1%
SDY SS SPDR S&P Dividend ETF 0.16% 2,800 $390K New
IEMG iShares Core MSCI Emerging 0.16% 5,664 $381K New
XLV SS Health Care Select Sector 0.16% 2,452 $380K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.15% 6,686 $368K New
HD Home Depot Inc. 0.15% 1,068 $367K New
VIG Vanguard Dividend Apprec ETF 0.15% 1,607 $353K New
AVGO Broadcom Inc. 0.14% 965 $334K Add +26.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.14% 675 $329K Reduce -20.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.13% 1,496 $317K Add +14.0%
VOOG Vanguard S&P 500 Growth ETF 0.13% 674 $300K New
EFG iShares MSCI Eafe Growth ETF 0.12% 2,447 $279K New
GS Goldman Sachs Group Inc. 0.12% 314 $276K New
XOM Exxon Mobil Corp. 0.11% 2,161 $260K Reduce -21.4%
BAUG Innovator U.S. Equity Buffer 0.11% 5,140 $257K New
VXUS Vanguard Total Intl Stock 0.10% 3,337 $252K New
IEI iShares 3-7 Year Treasury Bo 0.10% 2,096 $250K New
SPMD SS SPDR P S&P 400 Midcap ETF 0.10% 4,228 $245K New
GOOG Alphabet Inc. Class C 0.10% 780 $245K New
CAT Caterpillar Inc. 0.10% 412 $236K New
CRM Salesforce Inc. 0.10% 860 $228K New
GLD SPDR Gold Shares 0.09% 552 $219K New
NKE Nike Inc. Class B 0.09% 3,394 $216K New
FLRN SS SPDR BB Ig Float RT ETF 0.09% 7,000 $215K New
TTWO Take-Two Interactive Softwre 0.08% 790 $202K New
ORC Orchid Island Capital Inc. 0.03% 10,000 $72K New

Portfolio Sells Q3 2025 → Q4 2025

VCIT Vanguard Int-Term Corporate Sold out 0.00% −8.11
VCSH Vanguard S/T Corp. Bond ETF Sold out 0.00% −5.14
DFAC Dimensional US Core Equity 2 Sold out 0.00% −4.87
IVV iShares Core S&P 500 ETF Reduce -84.8% 0.88% −4.39
DUHP Dimensional US High Profi Et Sold out 0.00% −4.15
DFSV Dimensional US Small Cap Val Sold out 0.00% −4.11
DFEM Dimensional Emrg MRKT Core Sold out 0.00% −3.74
SCHR Schwab Intermediate-Term US Sold out 0.00% −3.38
EFA iShares MSCI Eafe ETF Sold out 0.00% −2.88
BSV Vanguard Short-Term Bond ETF Reduce -88.9% 0.36% −2.67
VEA Vanguard Ftse Developed ETF Reduce -87.6% 0.39% −2.43
IWF iShares Russell 1000 Growth Sold out 0.00% −2.39
DIHP Dimensional International Hi Sold out 0.00% −1.75
VEU Vanguard Ftse All-World Ex-U Sold out 0.00% −1.66
VTIP Vanguard Short-Term Tips Sold out 0.00% −1.62
DISV Dimensional International SM Sold out 0.00% −1.58
DFIC Dimensional International Co. Sold out 0.00% −1.52
IWD iShares Russell 1000 Value E Sold out 0.00% −1.48
IWN iShares Russell 2000 Value E Sold out 0.00% −1.46
IWV iShares Russell 3000 ETF Sold out 0.00% −1.36
VNQ Vanguard Real Estate ETF Reduce -53.3% 1.24% −1.31
AZN Astrazeneca PLC-Spons ADR Sold out 0.00% −1.14
VSS Vanguard Ftse All Wo X-US SC Sold out 0.00% −1.12
DFSD Dimensional Short Duration Sold out 0.00% −1.08
IWO iShares Russell 2000 Growth Sold out 0.00% −1.01
IWB iShares Russell 1000 ETF Sold out 0.00% −0.99
IJR iShares Core S&P Small-Cap E Sold out 0.00% −0.99
DFSU Dimensional US Sus CORE1 ETF Sold out 0.00% −0.98
DFUV Dimensional US Marketwide Va Sold out 0.00% −0.95
SPYV SS SPDR P S&P 500 Value ETF Sold out 0.00% −0.92
IWM iShares Russell 2000 ETF Sold out 0.00% −0.91
SLYV SS SPDR S&P 600 SC Val ETF Sold out 0.00% −0.87
VWO Vanguard Ftse Emerging Marke Reduce -55.4% 0.55% −0.61
EFV iShares MSCI Eafe Value ETF Sold out 0.00% −0.60
DFAT Dimensional US Target Value Sold out 0.00% −0.58
DFIV Dimensional International Va Sold out 0.00% −0.50
TIP iShares Tips Bond ETF Sold out 0.00% −0.46
DFAX Dimensional World Ex US Core Sold out 0.00% −0.41
DFEV Dimensional Emrg MRKT Val Sold out 0.00% −0.37
VTV Vanguard Mrngstr Val ETF-Aui Sold out 0.00% −0.33
DFGR Dim Global Real Estate ETF Sold out 0.00% −0.30
SCHX Schwab US Large-Cap ETF Sold out 0.00% −0.29
AJG Arthur J Gallagher & Co. Sold out 0.00% −0.28
IWP iShares Russell Mid-Cap Grow Sold out 0.00% −0.28
IVE iShares S&P 500 Value ETF Sold out 0.00% −0.25
AVUV Avantis US Small Cap Value Sold out 0.00% −0.24
SPDW Ste STR SPDR PT DW Eu ETF Sold out 0.00% −0.22
SPEM State Street SP PTF Em ETF Sold out 0.00% −0.22
DFSI Dimensional Int Sus COR1 ETF Sold out 0.00% −0.22
DFLV Dim US Large Cap Value ETF Sold out 0.00% −0.19

Portfolio Buys Q3 2025 → Q4 2025

MSFT Microsoft Corp. Add +3530.1% 9.35% +9.09
AVUS Avantis U.S. Equity ETF New 5.78% +5.78
VTI VG Morningstar TS MKT ETF-US Add +40.9% 15.35% +5.45
AAPL Apple Inc. Add +720.3% 5.13% +4.58
QQQ Invesco QQQ Trust Series 1 New 3.77% +3.77
DFAI Dimensional International Co. Add +1253.3% 3.78% +3.53
OKTA Okta Inc. New 3.38% +3.38
TFLR T Rowe Price Floating RT ETF New 3.22% +3.22
DFAU Dimensional US Core Equity M New 3.15% +3.15
SPY SS SPDR S&P 500 ETF Trust-US Add +732.5% 2.75% +2.45
VOO Vanguard S&P 500 ETF New 2.25% +2.25
BAPR Innovator U.S. Equity Buffer New 1.60% +1.60
DVY iShares Select Dividend ETF New 1.58% +1.58
BDEC Innovator U.S. Equity Buffer New 1.54% +1.54
BFEB Innovator U.S. Equity Buffer New 1.39% +1.39
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +962.2% 1.40% +1.28
BNOV Innovator U.S. Equity Buffer New 1.22% +1.22
BRK.B Berkshire Hathaway Inc. Class B New 1.21% +1.21
STGW Stagwell Inc. New 1.21% +1.21
BJUL Innovator U.S. Equity Buffer New 1.14% +1.14
VDE Vanguard Energy ETF New 1.13% +1.13
IQLT iShares MSCI International Q New 1.11% +1.11
SCZ iShares MSCI Eafe Small-Cap Add +76.0% 2.26% +1.08
BMAR Innovator U.S. Equity Buffer New 1.07% +1.07
VYM Vanguard High DVD Yield ETF New 1.03% +1.03
SPYM Ste STR SPDR PT S&P 500 ETF New 1.01% +1.01
BJAN Innovator U.S. Equity Buffer New 0.96% +0.96
NVDA Nvidia Corp. Add +314.3% 1.18% +0.91
NJAN Innovator Growth 100 Power B New 0.89% +0.89
IJAN Innovator International Deve New 0.85% +0.85
AMJB Alerian MLP ETN2044 New 0.78% +0.78
ITOT iShares Core S&P Total U.S. New 0.76% +0.76
SCHD Schwab US DVD Equity ETF New 0.69% +0.69
IYH iShares U.S. Healthcare ETF New 0.67% +0.67
AMAT Applied Materials Inc. New 0.63% +0.63
AMD Advanced Micro Devices New 0.55% +0.55
BOCT Innovator U.S. Equity Buffer New 0.53% +0.53
BSEP Innovator U.S. Equity Buffer New 0.49% +0.49
ESGV Vanguard ESG US Stock ETF New 0.47% +0.47
BJUN Innovator U.S. Equity Buffer New 0.40% +0.40
EJAN Innovator Emerging Markets P New 0.38% +0.38
SCHF Schwab Intl Equity ETF New 0.29% +0.29
IBB iShares Biotechnology ETF New 0.29% +0.29
XLK SS Technology Select Sector New 0.29% +0.29
VGSH Vanguard Short-Term Treasury New 0.29% +0.29
META Meta Platforms Inc. Class A Add +299.7% 0.38% +0.28
BMAY Innovator U.S. Equity Buffer New 0.24% +0.24
IWR iShares Russell Mid-Cap ETF New 0.23% +0.23
BND Vanguard Total Bond Market Add +188.9% 0.31% +0.21
PJAN Innovator U.S. Equity Power New 0.20% +0.20

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 91$256.2MVTI, MSFT, DFAI, AVUS, AAPL
Q1 2026 88$228.4MVTI, MSFT, AVUS, DFAI, AAPL
Q4 2025 93$239.7MVTI, MSFT, AVUS, AAPL, DFAI
Q3 2025 94$258.2MVTI, VCIT, IVV, VCSH, DFAC
Q2 2025 92$220.0MVTI, MSFT, AVUS, AAPL, OKTA
Q1 2025 87$198.5MVTI, MSFT, AVUS, AAPL, OKTA
Q4 2024 88$195.0MVTI, MSFT, AVUS, OKTA, QQQ
Q3 2024 88$182.4MVTI, MSFT, AVUS, OKTA, QQQ
Q2 2024 101$187.3MVTI, MSFT, OKTA, AVUS, STGW
Q1 2024 97$173.5MVTI, OKTA, MSFT, AVUS, STGW