My Personal CFO, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 26, 2024), My Personal CFO, LLC reported 101 stock positions worth $187.3 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 12.6% of the portfolio, followed by Microsoft (MSFT, 9.5%) and Okta (OKTA, 6.0%). Compared with Q1 2024, it opened 6 new positions, sold out of 2, added to 35 and reduced 37. The biggest buy was Microsoft (MSFT, shares +43%) and the biggest sale Okta (OKTA, shares −0%).

Most Recent 13F
Q2 2026
Location
VANCOUVER, WA
CIK
0001916366
Portfolio Value
$187.3M (Q2 2024)
SEC Filing
0001754960-24-000363 ↗ filed Jul 26, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $173.5M Q1 2024 Q2 2024: $187.3M $187.3M Q2 2024 Q3 2024: $182.4M Q3 2024 Q4 2024: $195.0M Q4 2024 Q1 2025: $198.5M Q1 2025 Q2 2025: $220.0M Q2 2025 Q3 2025: $258.2M Q3 2025 Q4 2025: $239.7M Q4 2025 Q1 2026: $228.4M Q1 2026 Q2 2026: $256.2M Q2 2026

Holdings 101 stocks · $187.3M
VTI VG Morningstar TS MKT ETF-US 12.65% 88,561 $23.7M Add +7.3%
MSFT Microsoft Corp. 9.50% 39,817 $17.8M Add +43.2%
OKTA Okta Inc. 5.98% 119,627 $11.2M Reduce -0.0%
AVUS Avantis U.S. Equity ETF 5.26% 109,329 $9.9M Add +8.9%
STGW Stagwell Inc. 4.91% 1,349,440 $9.2M Reduce -3.0%
QQQ Invesco QQQ Trust Series 1 4.00% 15,654 $7.5M Add +4.3%
AAPL Apple Inc. 3.15% 28,002 $5.9M Add +0.6%
SPY SS SPDR S&P 500 ETF Trust-US 2.53% 8,714 $4.7M Add +1.2%
DFAU Dimensional US Core Equity M 2.39% 119,625 $4.5M Add +2.9%
SCZ iShares MSCI Eafe Small-Cap 2.25% 68,518 $4.2M Add +7.8%
BRK.B Berkshire Hathaway Inc. Class B 1.89% 8,698 $3.5M Reduce -0.2%
BAPR Innovator U.S. Equity Buffer 1.85% 83,420 $3.5M Add +40.4%
BFEB Innovator U.S. Equity Buffer 1.62% 74,825 $3.0M Reduce -0.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.62% 12,522 $3.0M Add +25.0%
BDEC Innovator U.S. Equity Buffer 1.53% 68,480 $2.9M Reduce -1.7%
NVDA Nvidia Corp. 1.46% 22,088 $2.7M Reduce -2.0%
VNQ Vanguard Real Estate ETF 1.44% 32,283 $2.7M Add +7.3%
ESGV Vanguard ESG US Stock ETF 1.43% 27,728 $2.7M Add +0.0%
DVY iShares Select Dividend ETF 1.28% 19,817 $2.4M Reduce -8.3%
BMAR Innovator U.S. Equity Buffer 1.21% 52,310 $2.3M No change
BJAN Innovator U.S. Equity Buffer 1.14% 47,390 $2.1M No change
VDE Vanguard Energy ETF 1.11% 16,282 $2.1M Add +0.5%
VYM Vanguard High DVD Yield ETF 1.09% 17,165 $2.0M No change
SPYM Ste STR SPDR PT S&P 500 ETF 1.05% 30,748 $2.0M Add +2.5%
BJUL Innovator U.S. Equity Buffer 1.05% 46,920 $2.0M Add +26.7%
BNOV Innovator U.S. Equity Buffer 1.02% 50,950 $1.9M No change
IJAN Innovator International Deve 1.01% 60,150 $1.9M No change
IQLT iShares MSCI International Q 0.95% 45,810 $1.8M Add +20.8%
NJAN Innovator Growth 100 Power B 0.94% 39,000 $1.8M No change
IVV iShares Core S&P 500 ETF 0.93% 3,196 $1.7M Add +3.2%
AMAT Applied Materials Inc. 0.89% 7,098 $1.7M Reduce -0.6%
IYH iShares U.S. Healthcare ETF 0.81% 24,750 $1.5M No change
ITOT iShares Core S&P Total U.S. 0.76% 11,967 $1.4M No change
META Meta Platforms Inc. Class A 0.75% 2,804 $1.4M Add +6.0%
NKE Nike Inc. Class B 0.64% 16,022 $1.2M Reduce -2.3%
W Wayfair Inc. Class A 0.64% 22,779 $1.2M New
VOO Vanguard S&P 500 ETF 0.61% 2,287 $1.1M Add +4.1%
BND Vanguard Total Bond Market 0.59% 15,338 $1.1M Reduce -6.9%
AMD Advanced Micro Devices 0.59% 6,798 $1.1M Reduce -1.8%
AMZN Amazon.com Inc. 0.57% 5,529 $1.1M Reduce -45.0%
UNH Unitedhealth Group Inc. 0.51% 1,882 $958K Reduce -1.0%
IBB iShares Biotechnology ETF 0.49% 6,640 $911K No change
DFAI Dimensional International Co. 0.48% 30,202 $896K Reduce -27.6%
BJUN Innovator U.S. Equity Buffer 0.46% 21,900 $856K No change
EJAN Innovator Emerging Markets P 0.45% 28,190 $841K No change
BOCT Innovator U.S. Equity Buffer 0.41% 18,300 $761K No change
BSEP Innovator U.S. Equity Buffer 0.40% 18,230 $741K No change
HD Home Depot Inc. 0.39% 2,112 $727K Reduce -0.3%
SCHD Schwab US DVD Equity ETF 0.38% 9,209 $716K Add +0.2%
PJAN Innovator U.S. Equity Power 0.38% 17,564 $707K Reduce -1.8%
VWO Vanguard Ftse Emerging Marke 0.36% 15,571 $681K Add +2.0%
VPU Vanguard Utilities ETF 0.36% 4,518 $668K Reduce -3.2%
VEA Vanguard Ftse Developed ETF 0.35% 13,445 $664K Add +8.3%
AVUV Avantis US Small Cap Value 0.34% 7,178 $644K Add +119.8%
JNJ Johnson & Johnson 0.34% 4,371 $639K Reduce -3.1%
JPM JPMorgan Chase & Co. 0.32% 2,941 $595K Reduce -2.5%
IWR iShares Russell Mid-Cap ETF 0.31% 7,189 $583K Add +0.0%
VB Vanguard Most SM-Cap ETF-Usd 0.31% 2,671 $582K Add +2.2%
SCHF Schwab Intl Equity ETF 0.30% 14,730 $566K Add +3.5%
BSV Vanguard Short-Term Bond ETF 0.29% 7,037 $540K Reduce -26.2%
SCHB Schwab US Broad Market ETF 0.28% 8,375 $527K Add +31.1%
XLV SS Health Care Select Sector 0.26% 3,357 $489K Add +0.2%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.25% 3,125 $470K Reduce -1.4%
A Agilent Technologies Inc. 0.24% 3,514 $456K Reduce -0.4%
GOOG Alphabet Inc. Class C 0.24% 2,446 $449K Reduce -26.6%
VGT Vanguard Info Tech ETF 0.24% 774 $446K Add +101.0%
KAPR Innovator U.S. Small Cap Pow 0.23% 13,731 $423K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.22% 4,233 $420K Reduce -0.9%
IJH iShares Core S&P Midcap ETF 0.22% 7,180 $420K No change
DFLV Dim US Large Cap Value ETF 0.22% 14,235 $412K No change
AVLV Avantis US Large Cap Value 0.22% 6,524 $410K Add +40.9%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.22% 2,240 $409K Reduce -3.1%
BOXX Alpha Architect 1-3 MNTH Box 0.21% 3,591 $387K New
INTC Intel Corp. 0.19% 11,761 $364K Reduce -13.2%
SDY SS SPDR S&P Dividend ETF 0.19% 2,800 $356K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.18% 1,385 $346K No change
VONG Vanguard Russell 1000 Growth 0.18% 3,647 $342K New
POCT Innovator U.S. Equity Power 0.18% 8,915 $341K Reduce -5.2%
XLK SS Technology Select Sector 0.18% 1,463 $331K Reduce -2.8%
AVMC Avantis US Mid Cap Eq ETF 0.17% 5,528 $328K New
VXUS Vanguard Total Intl Stock 0.17% 5,315 $320K Add +0.5%
IEMG iShares Core MSCI Emerging 0.17% 5,931 $318K Reduce -13.4%
XOM Exxon Mobil Corp. 0.17% 2,729 $314K Reduce -5.6%
PJUL Innovator U.S. Equity Power 0.16% 7,883 $306K Reduce -4.2%
TSLA Tesla Inc. 0.16% 1,537 $304K Reduce -6.5%
PAPR Innovator U.S. Equity Power 0.16% 8,553 $296K Reduce -4.2%
VIG Vanguard Dividend Apprec ETF 0.16% 1,620 $296K Add +5.0%
DFAS Dimensional US Small Cap ETF 0.15% 4,709 $283K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.14% 6,819 $271K Reduce -3.9%
NFLX Netflix Inc. 0.14% 397 $268K Reduce -1.2%
GOOGL Alphabet Inc. Class A 0.14% 1,467 $267K Reduce -3.8%
XLP SS Consumer Staples Sel Sect 0.14% 3,443 $264K Add +0.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.14% 692 $259K No change
EFG iShares MSCI Eafe Growth ETF 0.13% 2,447 $250K Reduce -1.2%
XLE SS Energy Select Sector 0.13% 2,667 $243K New
IEI iShares 3-7 Year Treasury Bo 0.13% 2,096 $242K No change
CRM Salesforce Inc. 0.13% 939 $241K Add +10.6%
AVLC Avantis US LG Cap Eq ETF 0.13% 3,760 $236K New
VOOG Vanguard S&P 500 Growth ETF 0.12% 677 $226K Add +1.5%
SPMD SS SPDR P S&P 400 Midcap ETF 0.11% 4,101 $210K No change

Show all 101 holdings

Portfolio Sells Q1 2024 → Q2 2024
OKTA Okta Inc. Reduce -0.0% 5.98% −1.24
AMJ JPMorgan Alerian MLP Index Sold out 0.00% −1.19
AMZN Amazon.com Inc. Reduce -45.0% 0.57% −0.47
DVY iShares Select Dividend ETF Reduce -8.3% 1.28% −0.25
DFAI Dimensional International Co. Reduce -27.6% 0.48% −0.25
NKE Nike Inc. Class B Reduce -2.3% 0.64% −0.24
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.2% 1.89% −0.22
INTC Intel Corp. Reduce -13.2% 0.19% −0.15
IWN iShares Russell 2000 Value E Sold out 0.00% −0.14
BSV Vanguard Short-Term Bond ETF Reduce -26.2% 0.29% −0.13
AMD Advanced Micro Devices Reduce -1.8% 0.59% −0.13
BND Vanguard Total Bond Market Reduce -6.9% 0.59% −0.10
BDEC Innovator U.S. Equity Buffer Reduce -1.7% 1.53% −0.10
HD Home Depot Inc. Reduce -0.3% 0.39% −0.08
BFEB Innovator U.S. Equity Buffer Reduce -0.4% 1.62% −0.08
DIS The Walt Disney Co. Reduce -0.9% 0.22% −0.08
STGW Stagwell Inc. Reduce -3.0% 4.91% −0.07
JNJ Johnson & Johnson Reduce -3.1% 0.34% −0.07
GOOG Alphabet Inc. Class C Reduce -26.6% 0.24% −0.05
A Agilent Technologies Inc. Reduce -0.4% 0.24% −0.05
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -3.1% 0.22% −0.04
IEMG iShares Core MSCI Emerging Reduce -13.4% 0.17% −0.03
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -1.4% 0.25% −0.03
JPM JPMorgan Chase & Co. Reduce -2.5% 0.32% −0.03
UNH Unitedhealth Group Inc. Reduce -1.0% 0.51% −0.03
VPU Vanguard Utilities ETF Reduce -3.2% 0.36% −0.03
PJAN Innovator U.S. Equity Power Reduce -1.8% 0.38% −0.03
XOM Exxon Mobil Corp. Reduce -5.6% 0.17% −0.03
POCT Innovator U.S. Equity Power Reduce -5.2% 0.18% −0.02
PJUL Innovator U.S. Equity Power Reduce -4.2% 0.16% −0.02
PAPR Innovator U.S. Equity Power Reduce -4.2% 0.16% −0.01
EFG iShares MSCI Eafe Growth ETF Reduce -1.2% 0.13% −0.01
BAC Bank of America Corp. Reduce -3.9% 0.14% −0.01
TSLA Tesla Inc. Reduce -6.5% 0.16% −0.00
XLK SS Technology Select Sector Reduce -2.8% 0.18% −0.00
NFLX Netflix Inc. Reduce -1.2% 0.14% +0.00
GOOGL Alphabet Inc. Class A Reduce -3.8% 0.14% +0.01
AMAT Applied Materials Inc. Reduce -0.6% 0.89% +0.05
NVDA Nvidia Corp. Reduce -2.0% 1.46% +0.28

Portfolio Buys Q1 2024 → Q2 2024
MSFT Microsoft Corp. Add +43.2% 9.50% +2.76
W Wayfair Inc. Class A New 0.64% +0.64
BAPR Innovator U.S. Equity Buffer Add +40.4% 1.85% +0.48
AAPL Apple Inc. Add +0.6% 3.15% +0.40
VTI VG Morningstar TS MKT ETF-US Add +7.3% 12.65% +0.28
BOXX Alpha Architect 1-3 MNTH Box New 0.21% +0.21
BJUL Innovator U.S. Equity Buffer Add +26.7% 1.05% +0.19
VONG Vanguard Russell 1000 Growth New 0.18% +0.18
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +25.0% 1.62% +0.18
AVMC Avantis US Mid Cap Eq ETF New 0.17% +0.17
AVUV Avantis US Small Cap Value Add +119.8% 0.34% +0.17
QQQ Invesco QQQ Trust Series 1 Add +4.3% 4.00% +0.16
XLE SS Energy Select Sector New 0.13% +0.13
AVLC Avantis US LG Cap Eq ETF New 0.13% +0.13
VGT Vanguard Info Tech ETF Add +101.0% 0.24% +0.12
AVUS Avantis U.S. Equity ETF Add +8.9% 5.26% +0.09
IQLT iShares MSCI International Q Add +20.8% 0.95% +0.09
SCHB Schwab US Broad Market ETF Add +31.1% 0.28% +0.06
AVLV Avantis US Large Cap Value Add +40.9% 0.22% +0.05
META Meta Platforms Inc. Class A Add +6.0% 0.75% +0.01
VOOG Vanguard S&P 500 Growth ETF Add +1.5% 0.12% +0.00
VOO Vanguard S&P 500 ETF Add +4.1% 0.61% +0.00
VWO Vanguard Ftse Emerging Marke Add +2.0% 0.36% −0.00
VEA Vanguard Ftse Developed ETF Add +8.3% 0.35% −0.00
VIG Vanguard Dividend Apprec ETF Add +5.0% 0.16% −0.00
IVV iShares Core S&P 500 ETF Add +3.2% 0.93% −0.01
XLP SS Consumer Staples Sel Sect Add +0.5% 0.14% −0.01
VXUS Vanguard Total Intl Stock Add +0.5% 0.17% −0.01
SPYM Ste STR SPDR PT S&P 500 ETF Add +2.5% 1.05% −0.01
SCHF Schwab Intl Equity ETF Add +3.5% 0.30% −0.02
CRM Salesforce Inc. Add +10.6% 0.13% −0.02
XLV SS Health Care Select Sector Add +0.2% 0.26% −0.02
VB Vanguard Most SM-Cap ETF-Usd Add +2.2% 0.31% −0.03
IWR iShares Russell Mid-Cap ETF Add +0.0% 0.31% −0.04
SCHD Schwab US DVD Equity ETF Add +0.2% 0.38% −0.04
DFAU Dimensional US Core Equity M Add +2.9% 2.39% −0.05
VNQ Vanguard Real Estate ETF Add +7.3% 1.44% −0.06
ESGV Vanguard ESG US Stock ETF Add +0.0% 1.43% −0.06
SPY SS SPDR S&P 500 ETF Trust-US Add +1.2% 2.53% −0.06
SCZ iShares MSCI Eafe Small-Cap Add +7.8% 2.25% −0.07
VDE Vanguard Energy ETF Add +0.5% 1.11% −0.12

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 91$256.2MVTI, MSFT, DFAI, AVUS, AAPL
Q1 2026 88$228.4MVTI, MSFT, AVUS, DFAI, AAPL
Q4 2025 93$239.7MVTI, MSFT, AVUS, AAPL, DFAI
Q3 2025 94$258.2MVTI, VCIT, IVV, VCSH, DFAC
Q2 2025 92$220.0MVTI, MSFT, AVUS, AAPL, OKTA
Q1 2025 87$198.5MVTI, MSFT, AVUS, AAPL, OKTA
Q4 2024 88$195.0MVTI, MSFT, AVUS, OKTA, QQQ
Q3 2024 88$182.4MVTI, MSFT, AVUS, OKTA, QQQ
Q2 2024 101$187.3MVTI, MSFT, OKTA, AVUS, STGW
Q1 2024 97$173.5MVTI, OKTA, MSFT, AVUS, STGW