My Personal CFO, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 22, 2025), My Personal CFO, LLC reported 92 stock positions worth $220.0 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 15.6% of the portfolio, followed by Microsoft (MSFT, 8.2%) and Avantis U.S. Equity ETF (AVUS, 6.4%). Compared with Q1 2025, it opened 5 new positions, added to 34 and reduced 26. The biggest buy was T Rowe Price Floating RT ETF (TFLR, shares +569%) and the biggest sale Berkshire Hathaway Class B (BRK.B, shares −8%).

Most Recent 13F
Q2 2026
Location
VANCOUVER, WA
CIK
0001916366
Portfolio Value
$220.0M (Q2 2025)
SEC Filing
0001754960-25-000441 ↗ filed Jul 22, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $173.5M Q1 2024 Q2 2024: $187.3M Q2 2024 Q3 2024: $182.4M Q3 2024 Q4 2024: $195.0M Q4 2024 Q1 2025: $198.5M Q1 2025 Q2 2025: $220.0M $220.0M Q2 2025 Q3 2025: $258.2M Q3 2025 Q4 2025: $239.7M Q4 2025 Q1 2026: $228.4M Q1 2026 Q2 2026: $256.2M Q2 2026

Holdings 92 stocks · $220.0M
VTI VG Morningstar TS MKT ETF-US 15.63% 113,104 $34.4M Add +3.3%
MSFT Microsoft Corp. 8.21% 36,318 $18.1M Reduce -18.8%
AVUS Avantis U.S. Equity ETF 6.37% 138,935 $14.0M Add +0.1%
AAPL Apple Inc. 5.20% 55,709 $11.4M Add +0.3%
OKTA Okta Inc. 5.02% 110,367 $11.0M Add +4.0%
QQQ Invesco QQQ Trust Series 1 3.88% 15,469 $8.5M Add +3.2%
DFAU Dimensional US Core Equity M 3.08% 159,831 $6.8M Add +19.1%
SPY SS SPDR S&P 500 ETF Trust-US 2.92% 10,395 $6.4M Add +0.0%
VOO Vanguard S&P 500 ETF 2.22% 8,615 $4.9M Reduce -5.0%
SCZ iShares MSCI Eafe Small-Cap 2.19% 66,347 $4.8M Add +1.5%
DFAI Dimensional International Co. 1.91% 121,421 $4.2M Add +80.5%
BAPR Innovator U.S. Equity Buffer 1.89% 91,870 $4.2M Add +13.6%
BRK.B Berkshire Hathaway Inc. Class B 1.81% 8,209 $4.0M Reduce -7.8%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.77% 13,935 $3.9M Reduce -1.1%
BFEB Innovator U.S. Equity Buffer 1.55% 76,315 $3.4M Reduce -0.4%
BDEC Innovator U.S. Equity Buffer 1.53% 74,373 $3.4M Add +0.1%
VNQ Vanguard Real Estate ETF 1.37% 33,953 $3.0M Add +10.1%
ESGV Vanguard ESG US Stock ETF 1.37% 27,557 $3.0M Add +0.0%
DVY iShares Select Dividend ETF 1.32% 21,874 $2.9M Add +0.2%
BJUL Innovator U.S. Equity Buffer 1.29% 60,420 $2.8M Add +4.1%
VDE Vanguard Energy ETF 1.25% 23,078 $2.7M Add +12.5%
BNOV Innovator U.S. Equity Buffer 1.21% 64,510 $2.7M No change
IQLT iShares MSCI International Q 1.17% 59,711 $2.6M Add +8.2%
NVDA Nvidia Corp. 1.15% 15,956 $2.5M Reduce -4.5%
STGW Stagwell Inc. 1.14% 555,029 $2.5M No change
BMAR Innovator U.S. Equity Buffer 1.10% 49,490 $2.4M Reduce -10.8%
TFLR T Rowe Price Floating RT ETF 1.10% 46,917 $2.4M Add +568.5%
BJAN Innovator U.S. Equity Buffer 1.06% 46,463 $2.3M Reduce -0.1%
VYM Vanguard High DVD Yield ETF 1.04% 17,165 $2.3M Reduce -0.3%
SPYM Ste STR SPDR PT S&P 500 ETF 1.02% 30,999 $2.3M No change
IVV iShares Core S&P 500 ETF 0.92% 3,275 $2.0M Reduce -0.1%
NJAN Innovator Growth 100 Power B 0.90% 39,000 $2.0M No change
IJAN Innovator International Deve 0.88% 56,630 $1.9M Reduce -3.4%
ITOT iShares Core S&P Total U.S. 0.75% 12,287 $1.7M No change
SCHD Schwab US DVD Equity ETF 0.72% 60,158 $1.6M Add +29.2%
META Meta Platforms Inc. Class A 0.69% 2,068 $1.5M Reduce -0.1%
IYH iShares U.S. Healthcare ETF 0.64% 24,750 $1.4M No change
AMAT Applied Materials Inc. 0.58% 7,028 $1.3M Reduce -0.0%
BOCT Innovator U.S. Equity Buffer 0.54% 25,935 $1.2M No change
VWO Vanguard Ftse Emerging Marke 0.52% 23,018 $1.1M Add +31.6%
BSEP Innovator U.S. Equity Buffer 0.46% 22,180 $1.0M No change
W Wayfair Inc. Class A 0.45% 19,302 $987K Reduce -8.1%
AMD Advanced Micro Devices 0.44% 6,819 $968K Add +3.0%
BJUN Innovator U.S. Equity Buffer 0.41% 20,580 $901K Add +0.9%
EJAN Innovator Emerging Markets P 0.39% 26,990 $865K No change
VEA Vanguard Ftse Developed ETF 0.39% 15,003 $855K Add +0.3%
JPM JPMorgan Chase & Co. 0.38% 2,910 $844K No change
AMZN Amazon.com Inc. 0.33% 3,351 $735K No change
HD Home Depot Inc. 0.33% 1,967 $721K Reduce -0.6%
VB Vanguard Most SM-Cap ETF-Usd 0.31% 2,897 $687K Reduce -1.3%
BND Vanguard Total Bond Market 0.30% 9,048 $666K Add +0.1%
IBB iShares Biotechnology ETF 0.30% 5,140 $650K No change
SCHF Schwab Intl Equity ETF 0.29% 29,330 $648K Add +0.1%
JNJ Johnson & Johnson 0.29% 4,178 $638K No change
XLK SS Technology Select Sector 0.28% 2,467 $625K Reduce -28.8%
SCHB Schwab US Broad Market ETF 0.27% 25,220 $601K Add +0.1%
BMAY Innovator U.S. Equity Buffer 0.26% 13,550 $572K New
UNH Unitedhealth Group Inc. 0.25% 1,754 $547K Reduce -2.6%
IWR iShares Russell Mid-Cap ETF 0.24% 5,718 $526K Add +0.1%
VGT Vanguard Info Tech ETF 0.23% 761 $505K Add +0.1%
PJAN Innovator U.S. Equity Power 0.20% 10,205 $450K No change
XLV SS Health Care Select Sector 0.20% 3,326 $448K Add +0.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.20% 3,602 $447K Reduce -4.0%
IJH iShares Core S&P Midcap ETF 0.20% 7,140 $443K No change
A Agilent Technologies Inc. 0.19% 3,500 $413K No change
KAPR Innovator U.S. Small Cap Pow 0.19% 12,731 $412K No change
VONG Vanguard Russell 1000 Growth 0.18% 3,659 $400K Add +0.1%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.18% 1,391 $397K No change
SDY SS SPDR S&P Dividend ETF 0.17% 2,800 $380K No change
GOOG Alphabet Inc. Class C 0.16% 1,969 $349K Reduce -13.6%
IEMG iShares Core MSCI Emerging 0.15% 5,682 $341K Add +0.3%
BSV Vanguard Short-Term Bond ETF 0.15% 4,298 $338K Reduce -4.2%
VIG Vanguard Dividend Apprec ETF 0.15% 1,606 $329K Reduce -0.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.14% 6,638 $314K Reduce -2.6%
VGSH Vanguard Short-Term Treasury 0.14% 5,236 $308K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.14% 1,543 $301K Reduce -2.3%
VUG Vanguard Mrngstar GR ETF-Sui 0.13% 675 $296K No change
AVGO Broadcom Inc. 0.13% 1,034 $285K New
XLP SS Consumer Staples Sel Sect 0.13% 3,506 $284K Add +0.5%
EFG iShares MSCI Eafe Growth ETF 0.12% 2,447 $274K No change
VOOG Vanguard S&P 500 Growth ETF 0.12% 672 $267K Add +0.1%
XOM Exxon Mobil Corp. 0.12% 2,459 $265K Reduce -1.0%
IEI iShares 3-7 Year Treasury Bo 0.11% 2,096 $250K No change
GOOGL Alphabet Inc. Class A 0.11% 1,314 $232K Reduce -2.6%
SPMD SS SPDR P S&P 400 Midcap ETF 0.10% 4,228 $230K No change
XLE SS Energy Select Sector 0.10% 2,695 $229K Add +0.4%
CRM Salesforce Inc. 0.10% 827 $226K No change
VXUS Vanguard Total Intl Stock 0.10% 3,204 $221K New
NFLX Netflix Inc. 0.10% 164 $220K New
GS Goldman Sachs Group Inc. 0.10% 305 $216K New
FLRN SS SPDR BB Ig Float RT ETF 0.10% 7,000 $216K No change
ORC Orchid Island Capital Inc. 0.03% 10,000 $70K No change

Portfolio Sells Q1 2025 → Q2 2025
BRK.B Berkshire Hathaway Inc. Class B Reduce -7.8% 1.81% −0.58
MSFT Microsoft Corp. Reduce -18.8% 8.21% −0.24
UNH Unitedhealth Group Inc. Reduce -2.6% 0.25% −0.23
BMAR Innovator U.S. Equity Buffer Reduce -10.8% 1.10% −0.17
VOO Vanguard S&P 500 ETF Reduce -5.0% 2.22% −0.12
VYM Vanguard High DVD Yield ETF Reduce -0.3% 1.04% −0.08
XLK SS Technology Select Sector Reduce -28.8% 0.28% −0.08
IJAN Innovator International Deve Reduce -3.4% 0.88% −0.06
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -1.1% 1.77% −0.06
BFEB Innovator U.S. Equity Buffer Reduce -0.4% 1.55% −0.05
HD Home Depot Inc. Reduce -0.6% 0.33% −0.04
BJAN Innovator U.S. Equity Buffer Reduce -0.1% 1.06% −0.03
XOM Exxon Mobil Corp. Reduce -1.0% 0.12% −0.03
BSV Vanguard Short-Term Bond ETF Reduce -4.2% 0.15% −0.02
GOOG Alphabet Inc. Class C Reduce -13.6% 0.16% −0.02
VB Vanguard Most SM-Cap ETF-Usd Reduce -1.3% 0.31% −0.02
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -2.3% 0.14% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -0.9% 0.15% −0.01
IVV iShares Core S&P 500 ETF Reduce -0.1% 0.92% −0.00
BAC Bank of America Corp. Reduce -2.6% 0.14% −0.00
GOOGL Alphabet Inc. Class A Reduce -2.6% 0.11% +0.00
DIS The Walt Disney Co. Reduce -4.0% 0.20% +0.02
AMAT Applied Materials Inc. Reduce -0.0% 0.58% +0.07
META Meta Platforms Inc. Class A Reduce -0.1% 0.69% +0.09
W Wayfair Inc. Class A Reduce -8.1% 0.45% +0.11
NVDA Nvidia Corp. Reduce -4.5% 1.15% +0.23

Portfolio Buys Q1 2025 → Q2 2025
TFLR T Rowe Price Floating RT ETF Add +568.5% 1.10% +0.92
DFAI Dimensional International Co. Add +80.5% 1.91% +0.85
DFAU Dimensional US Core Equity M Add +19.1% 3.08% +0.48
VTI VG Morningstar TS MKT ETF-US Add +3.3% 15.63% +0.46
QQQ Invesco QQQ Trust Series 1 Add +3.2% 3.88% +0.34
BMAY Innovator U.S. Equity Buffer New 0.26% +0.26
BAPR Innovator U.S. Equity Buffer Add +13.6% 1.89% +0.16
AVGO Broadcom Inc. New 0.13% +0.13
VWO Vanguard Ftse Emerging Marke Add +31.6% 0.52% +0.12
VXUS Vanguard Total Intl Stock New 0.10% +0.10
NFLX Netflix Inc. New 0.10% +0.10
SCZ iShares MSCI Eafe Small-Cap Add +1.5% 2.19% +0.10
GS Goldman Sachs Group Inc. New 0.10% +0.10
AMD Advanced Micro Devices Add +3.0% 0.44% +0.10
IQLT iShares MSCI International Q Add +8.2% 1.17% +0.07
SCHD Schwab US DVD Equity ETF Add +29.2% 0.72% +0.07
BJUL Innovator U.S. Equity Buffer Add +4.1% 1.29% +0.03
VGT Vanguard Info Tech ETF Add +0.1% 0.23% +0.02
ESGV Vanguard ESG US Stock ETF Add +0.0% 1.37% +0.01
VONG Vanguard Russell 1000 Growth Add +0.1% 0.18% +0.01
VOOG Vanguard S&P 500 Growth ETF Add +0.1% 0.12% +0.01
VEA Vanguard Ftse Developed ETF Add +0.3% 0.39% +0.01
SCHF Schwab Intl Equity ETF Add +0.1% 0.29% +0.00
IEMG iShares Core MSCI Emerging Add +0.3% 0.15% +0.00
SCHB Schwab US Broad Market ETF Add +0.1% 0.27% −0.00
IWR iShares Russell Mid-Cap ETF Add +0.1% 0.24% −0.01
BJUN Innovator U.S. Equity Buffer Add +0.9% 0.41% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Add +0.0% 2.92% −0.01
XLP SS Consumer Staples Sel Sect Add +0.5% 0.13% −0.01
XLE SS Energy Select Sector Add +0.4% 0.10% −0.02
VNQ Vanguard Real Estate ETF Add +10.1% 1.37% −0.03
BND Vanguard Total Bond Market Add +0.1% 0.30% −0.03
XLV SS Health Care Select Sector Add +0.2% 0.20% −0.04
BDEC Innovator U.S. Equity Buffer Add +0.1% 1.53% −0.04
AVUS Avantis U.S. Equity ETF Add +0.1% 6.37% −0.09
VDE Vanguard Energy ETF Add +12.5% 1.25% −0.09
DVY iShares Select Dividend ETF Add +0.2% 1.32% −0.16
OKTA Okta Inc. Add +4.0% 5.02% −0.61
AAPL Apple Inc. Add +0.3% 5.20% −1.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 91$256.2MVTI, MSFT, DFAI, AVUS, AAPL
Q1 2026 88$228.4MVTI, MSFT, AVUS, DFAI, AAPL
Q4 2025 93$239.7MVTI, MSFT, AVUS, AAPL, DFAI
Q3 2025 94$258.2MVTI, VCIT, IVV, VCSH, DFAC
Q2 2025 92$220.0MVTI, MSFT, AVUS, AAPL, OKTA
Q1 2025 87$198.5MVTI, MSFT, AVUS, AAPL, OKTA
Q4 2024 88$195.0MVTI, MSFT, AVUS, OKTA, QQQ
Q3 2024 88$182.4MVTI, MSFT, AVUS, OKTA, QQQ
Q2 2024 101$187.3MVTI, MSFT, OKTA, AVUS, STGW
Q1 2024 97$173.5MVTI, OKTA, MSFT, AVUS, STGW