My Personal CFO, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 21, 2024), My Personal CFO, LLC reported 88 stock positions worth $182.4 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 14.5% of the portfolio, followed by Microsoft (MSFT, 9.1%) and Avantis U.S. Equity ETF (AVUS, 6.7%). Compared with Q2 2024, it opened 1 new position, sold out of 14, added to 26 and reduced 46. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +5%) and the biggest sale Stagwell (STGW, shares −58%).
- Most Recent 13F
- Q2 2026
- Location
- VANCOUVER, WA
- CIK
- 0001916366
- Portfolio Value
- $182.4M (Q3 2024)
- SEC Filing
- 0001754960-24-000517 ↗ filed Oct 21, 2024
Holdings Value
Holdings 88 stocks · $182.4M
| VTI VG Morningstar TS MKT ETF-US | 14.49% | 93,318 | $26.4M | Add +5.4% |
| MSFT Microsoft Corp. | 9.05% | 38,365 | $16.5M | Reduce -3.6% |
| AVUS Avantis U.S. Equity ETF | 6.69% | 128,159 | $12.2M | Add +17.2% |
| OKTA Okta Inc. | 4.88% | 119,615 | $8.9M | Reduce -0.0% |
| QQQ Invesco QQQ Trust Series 1 | 4.20% | 15,698 | $7.7M | Add +0.3% |
| AAPL Apple Inc. | 3.16% | 24,718 | $5.8M | Reduce -11.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.80% | 8,906 | $5.1M | Add +2.2% |
| SCZ iShares MSCI Eafe Small-Cap | 2.75% | 74,187 | $5.0M | Add +8.3% |
| STGW Stagwell Inc. | 2.18% | 567,440 | $4.0M | Reduce -58.0% |
| DFAU Dimensional US Core Equity M | 2.18% | 100,285 | $4.0M | Reduce -16.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.14% | 8,472 | $3.9M | Reduce -2.6% |
| BAPR Innovator U.S. Equity Buffer | 1.96% | 82,620 | $3.6M | Reduce -1.0% |
| BFEB Innovator U.S. Equity Buffer | 1.71% | 74,125 | $3.1M | Reduce -0.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.67% | 11,575 | $3.1M | Reduce -7.6% |
| VNQ Vanguard Real Estate ETF | 1.61% | 30,081 | $2.9M | Reduce -6.8% |
| BDEC Innovator U.S. Equity Buffer | 1.58% | 66,980 | $2.9M | Reduce -2.2% |
| VOO Vanguard S&P 500 ETF | 1.58% | 5,464 | $2.9M | Add +138.9% |
| ESGV Vanguard ESG US Stock ETF | 1.54% | 27,552 | $2.8M | Reduce -0.6% |
| DVY iShares Select Dividend ETF | 1.45% | 19,640 | $2.7M | Reduce -0.9% |
| BJUL Innovator U.S. Equity Buffer | 1.39% | 58,020 | $2.5M | Add +23.7% |
| BMAR Innovator U.S. Equity Buffer | 1.25% | 50,760 | $2.3M | Reduce -3.0% |
| NVDA Nvidia Corp. | 1.24% | 18,557 | $2.3M | Reduce -16.0% |
| VYM Vanguard High DVD Yield ETF | 1.21% | 17,165 | $2.2M | No change |
| BJAN Innovator U.S. Equity Buffer | 1.20% | 47,015 | $2.2M | Reduce -0.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.14% | 30,906 | $2.1M | Add +0.5% |
| VDE Vanguard Energy ETF | 1.10% | 16,455 | $2.0M | Add +1.1% |
| IJAN Innovator International Deve | 1.08% | 59,880 | $2.0M | Reduce -0.5% |
| BNOV Innovator U.S. Equity Buffer | 1.07% | 50,950 | $1.9M | No change |
| IVV iShares Core S&P 500 ETF | 1.06% | 3,354 | $1.9M | Add +4.9% |
| IQLT iShares MSCI International Q | 1.04% | 45,928 | $1.9M | Add +0.3% |
| NJAN Innovator Growth 100 Power B | 0.99% | 39,000 | $1.8M | No change |
| IYH iShares U.S. Healthcare ETF | 0.88% | 24,750 | $1.6M | No change |
| META Meta Platforms Inc. Class A | 0.84% | 2,692 | $1.5M | Reduce -4.0% |
| ITOT iShares Core S&P Total U.S. | 0.82% | 11,967 | $1.5M | No change |
| AMAT Applied Materials Inc. | 0.78% | 7,059 | $1.4M | Reduce -0.6% |
| W Wayfair Inc. Class A | 0.65% | 21,006 | $1.2M | Reduce -7.8% |
| NKE Nike Inc. Class B | 0.63% | 12,900 | $1.1M | Reduce -19.5% |
| AMD Advanced Micro Devices | 0.61% | 6,731 | $1.1M | Reduce -1.0% |
| UNH Unitedhealth Group Inc. | 0.58% | 1,822 | $1.1M | Reduce -3.2% |
| IBB iShares Biotechnology ETF | 0.53% | 6,640 | $967K | No change |
| BSEP Innovator U.S. Equity Buffer | 0.51% | 22,180 | $934K | Add +21.7% |
| EJAN Innovator Emerging Markets P | 0.48% | 28,190 | $883K | No change |
| BJUN Innovator U.S. Equity Buffer | 0.46% | 20,400 | $830K | Reduce -6.8% |
| HD Home Depot Inc. | 0.44% | 1,992 | $807K | Reduce -5.7% |
| DFAI Dimensional International Co. | 0.44% | 25,350 | $806K | Reduce -16.1% |
| SCHD Schwab US DVD Equity ETF | 0.43% | 9,316 | $788K | Add +1.2% |
| BOCT Innovator U.S. Equity Buffer | 0.43% | 18,300 | $777K | No change |
| BND Vanguard Total Bond Market | 0.42% | 10,322 | $775K | Reduce -32.7% |
| VWO Vanguard Ftse Emerging Marke | 0.42% | 15,930 | $762K | Add +2.3% |
| VEA Vanguard Ftse Developed ETF | 0.42% | 14,379 | $759K | Add +7.0% |
| JNJ Johnson & Johnson | 0.38% | 4,225 | $685K | Reduce -3.3% |
| AMZN Amazon.com Inc. | 0.37% | 3,605 | $672K | Reduce -34.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.35% | 2,677 | $635K | Add +0.2% |
| JPM JPMorgan Chase & Co. | 0.34% | 2,956 | $623K | Add +0.5% |
| SCHF Schwab Intl Equity ETF | 0.33% | 14,635 | $602K | Reduce -0.6% |
| SCHB Schwab US Broad Market ETF | 0.31% | 8,388 | $558K | Add +0.2% |
| A Agilent Technologies Inc. | 0.29% | 3,503 | $520K | Reduce -0.3% |
| XLV SS Health Care Select Sector | 0.28% | 3,363 | $518K | Add +0.2% |
| IWR iShares Russell Mid-Cap ETF | 0.28% | 5,708 | $503K | Reduce -20.6% |
| BSV Vanguard Short-Term Bond ETF | 0.25% | 5,786 | $455K | Reduce -17.8% |
| VGT Vanguard Info Tech ETF | 0.25% | 775 | $454K | Add +0.1% |
| KAPR Innovator U.S. Small Cap Pow | 0.24% | 13,731 | $446K | No change |
| IJH iShares Core S&P Midcap ETF | 0.24% | 7,140 | $445K | Reduce -0.6% |
| PJAN Innovator U.S. Equity Power | 0.23% | 10,270 | $424K | Reduce -41.5% |
| SDY SS SPDR S&P Dividend ETF | 0.22% | 2,800 | $398K | No change |
| GOOG Alphabet Inc. Class C | 0.21% | 2,302 | $385K | Reduce -5.9% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.20% | 1,386 | $365K | Add +0.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.20% | 3,784 | $364K | Reduce -10.6% |
| VONG Vanguard Russell 1000 Growth | 0.19% | 3,652 | $352K | Add +0.1% |
| XLK SS Technology Select Sector | 0.18% | 1,446 | $326K | Reduce -1.2% |
| IEMG iShares Core MSCI Emerging | 0.18% | 5,643 | $324K | Reduce -4.9% |
| VIG Vanguard Dividend Apprec ETF | 0.18% | 1,620 | $321K | No change |
| VGSH Vanguard Short-Term Treasury | 0.17% | 5,236 | $309K | New |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.17% | 1,527 | $307K | Reduce -31.8% |
| XOM Exxon Mobil Corp. | 0.17% | 2,574 | $302K | Reduce -5.7% |
| XLP SS Consumer Staples Sel Sect | 0.16% | 3,457 | $287K | Add +0.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.15% | 6,942 | $275K | Add +1.8% |
| EFG iShares MSCI Eafe Growth ETF | 0.14% | 2,447 | $263K | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 673 | $258K | Reduce -2.8% |
| IEI iShares 3-7 Year Treasury Bo | 0.14% | 2,096 | $251K | No change |
| XLE SS Energy Select Sector | 0.13% | 2,675 | $235K | Add +0.3% |
| VOOG Vanguard S&P 500 Growth ETF | 0.13% | 678 | $234K | Add +0.1% |
| VPU Vanguard Utilities ETF | 0.13% | 1,329 | $231K | Reduce -70.6% |
| CRM Salesforce Inc. | 0.12% | 832 | $228K | Reduce -11.4% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.12% | 4,101 | $224K | No change |
| GOOGL Alphabet Inc. Class A | 0.12% | 1,323 | $219K | Reduce -9.8% |
| VXUS Vanguard Total Intl Stock | 0.11% | 3,172 | $205K | Reduce -40.3% |
| MNTX Manitex International Inc. | 0.03% | 10,000 | $63K | No change |
Portfolio Sells Q2 2024 → Q3 2024
| STGW Stagwell Inc. | Reduce -58.0% | 2.18% | −2.73 |
| OKTA Okta Inc. | Reduce -0.0% | 4.88% | −1.10 |
| MSFT Microsoft Corp. | Reduce -3.6% | 9.05% | −0.45 |
| AVUV Avantis US Small Cap Value | Sold out | 0.00% | −0.34 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Sold out | 0.00% | −0.25 |
| VPU Vanguard Utilities ETF | Reduce -70.6% | 0.13% | −0.23 |
| NVDA Nvidia Corp. | Reduce -16.0% | 1.24% | −0.22 |
| DFLV Dim US Large Cap Value ETF | Sold out | 0.00% | −0.22 |
| AVLV Avantis US Large Cap Value | Sold out | 0.00% | −0.22 |
| DFAU Dimensional US Core Equity M | Reduce -16.2% | 2.18% | −0.21 |
| BOXX Alpha Architect 1-3 MNTH Box | Sold out | 0.00% | −0.21 |
| AMZN Amazon.com Inc. | Reduce -34.8% | 0.37% | −0.20 |
| INTC Intel Corp. | Sold out | 0.00% | −0.19 |
| POCT Innovator U.S. Equity Power | Sold out | 0.00% | −0.18 |
| AVMC Avantis US Mid Cap Eq ETF | Sold out | 0.00% | −0.17 |
| BND Vanguard Total Bond Market | Reduce -32.7% | 0.42% | −0.16 |
| PJUL Innovator U.S. Equity Power | Sold out | 0.00% | −0.16 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.16 |
| PAPR Innovator U.S. Equity Power | Sold out | 0.00% | −0.16 |
| DFAS Dimensional US Small Cap ETF | Sold out | 0.00% | −0.15 |
| PJAN Innovator U.S. Equity Power | Reduce -41.5% | 0.23% | −0.14 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.14 |
| AVLC Avantis US LG Cap Eq ETF | Sold out | 0.00% | −0.13 |
| AMAT Applied Materials Inc. | Reduce -0.6% | 0.78% | −0.11 |
| VXUS Vanguard Total Intl Stock | Reduce -40.3% | 0.11% | −0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -31.8% | 0.17% | −0.05 |
| BSV Vanguard Short-Term Bond ETF | Reduce -17.8% | 0.25% | −0.04 |
| DFAI Dimensional International Co. | Reduce -16.1% | 0.44% | −0.04 |
| IWR iShares Russell Mid-Cap ETF | Reduce -20.6% | 0.28% | −0.04 |
| GOOG Alphabet Inc. Class C | Reduce -5.9% | 0.21% | −0.03 |
| DIS The Walt Disney Co. | Reduce -10.6% | 0.20% | −0.02 |
| GOOGL Alphabet Inc. Class A | Reduce -9.8% | 0.12% | −0.02 |
| NKE Nike Inc. Class B | Reduce -19.5% | 0.63% | −0.02 |
| CRM Salesforce Inc. | Reduce -11.4% | 0.12% | −0.00 |
| XOM Exxon Mobil Corp. | Reduce -5.7% | 0.17% | −0.00 |
| BJUN Innovator U.S. Equity Buffer | Reduce -6.8% | 0.46% | −0.00 |
| XLK SS Technology Select Sector | Reduce -1.2% | 0.18% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.8% | 0.14% | +0.00 |
| W Wayfair Inc. Class A | Reduce -7.8% | 0.65% | +0.01 |
| IEMG iShares Core MSCI Emerging | Reduce -4.9% | 0.18% | +0.01 |
| AAPL Apple Inc. | Reduce -11.7% | 3.16% | +0.01 |
| AMD Advanced Micro Devices | Reduce -1.0% | 0.61% | +0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.6% | 0.24% | +0.02 |
| SCHF Schwab Intl Equity ETF | Reduce -0.6% | 0.33% | +0.03 |
| JNJ Johnson & Johnson | Reduce -3.3% | 0.38% | +0.03 |
| A Agilent Technologies Inc. | Reduce -0.3% | 0.29% | +0.04 |
| BMAR Innovator U.S. Equity Buffer | Reduce -3.0% | 1.25% | +0.05 |
| BDEC Innovator U.S. Equity Buffer | Reduce -2.2% | 1.58% | +0.05 |
| HD Home Depot Inc. | Reduce -5.7% | 0.44% | +0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -7.6% | 1.67% | +0.06 |
Portfolio Buys Q2 2024 → Q3 2024
| VTI VG Morningstar TS MKT ETF-US | Add +5.4% | 14.49% | +1.84 |
| AVUS Avantis U.S. Equity ETF | Add +17.2% | 6.69% | +1.42 |
| VOO Vanguard S&P 500 ETF | Add +138.9% | 1.58% | +0.97 |
| SCZ iShares MSCI Eafe Small-Cap | Add +8.3% | 2.75% | +0.50 |
| BJUL Innovator U.S. Equity Buffer | Add +23.7% | 1.39% | +0.34 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.2% | 2.80% | +0.27 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.3% | 4.20% | +0.20 |
| VGSH Vanguard Short-Term Treasury | New | 0.17% | +0.17 |
| IVV iShares Core S&P 500 ETF | Add +4.9% | 1.06% | +0.13 |
| BSEP Innovator U.S. Equity Buffer | Add +21.7% | 0.51% | +0.12 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +0.5% | 1.14% | +0.09 |
| IQLT iShares MSCI International Q | Add +0.3% | 1.04% | +0.09 |
| VEA Vanguard Ftse Developed ETF | Add +7.0% | 0.42% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +2.3% | 0.42% | +0.05 |
| SCHD Schwab US DVD Equity ETF | Add +1.2% | 0.43% | +0.05 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.2% | 0.35% | +0.04 |
| SCHB Schwab US Broad Market ETF | Add +0.2% | 0.31% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +0.5% | 0.34% | +0.02 |
| XLV SS Health Care Select Sector | Add +0.2% | 0.28% | +0.02 |
| XLP SS Consumer Staples Sel Sect | Add +0.4% | 0.16% | +0.02 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +0.1% | 0.20% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +0.1% | 0.25% | +0.01 |
| VONG Vanguard Russell 1000 Growth | Add +0.1% | 0.19% | +0.01 |
| VOOG Vanguard S&P 500 Growth ETF | Add +0.1% | 0.13% | +0.01 |
| BAC Bank of America Corp. | Add +1.8% | 0.15% | +0.01 |
| XLE SS Energy Select Sector | Add +0.3% | 0.13% | −0.00 |
| VDE Vanguard Energy ETF | Add +1.1% | 1.10% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 91 | $256.2M | VTI, MSFT, DFAI, AVUS, AAPL |
| Q1 2026 | 88 | $228.4M | VTI, MSFT, AVUS, DFAI, AAPL |
| Q4 2025 | 93 | $239.7M | VTI, MSFT, AVUS, AAPL, DFAI |
| Q3 2025 | 94 | $258.2M | VTI, VCIT, IVV, VCSH, DFAC |
| Q2 2025 | 92 | $220.0M | VTI, MSFT, AVUS, AAPL, OKTA |
| Q1 2025 | 87 | $198.5M | VTI, MSFT, AVUS, AAPL, OKTA |
| Q4 2024 | 88 | $195.0M | VTI, MSFT, AVUS, OKTA, QQQ |
| Q3 2024 | 88 | $182.4M | VTI, MSFT, AVUS, OKTA, QQQ |
| Q2 2024 | 101 | $187.3M | VTI, MSFT, OKTA, AVUS, STGW |
| Q1 2024 | 97 | $173.5M | VTI, OKTA, MSFT, AVUS, STGW |